Haku
Viitteet 2221-2230 / 2981
Työhyvinvointi kuntasektorilla
(Laurea-ammattikorkeakoulu, 2012)
Kunnat kohtaavat tänä päivänä jatkuvia muutoksia ja haasteita. Nämä muutokset pakottavat kuntia miettimään uusia linjauksia ja toimintatapoja. Muutokset vaikuttavat olennaisesti myös työntekijöiden hyvinvointiin. Kuntatyönantajan on pystyttävä...
Work Welfare in Municipality X Finnish municipalities face many changes and challenges nowadays. These things force them to consider new ways to handle different situations and functions. Changes substantially also affect employees’ welfare. Municipalities must be able to compete of the skilled labor efficiently and have to enable continuous development of skills. Satisfied employees are the greatest asset of municipalities and guarantee good quality of services. That is why it is important and current to promote work welfare. The aim of this Bachelor’s thesis was to find the biggest problems of Finnish municipalities at this moment and to examine some aspects of work welfare. In addition the study contains a work welfare questionnaire which was implemented with one Finnish municipality. Based on the questionnaire results some conclusions and development-suggestions will also been made. The target of this questionnaire was to collect information about that how employees feel the atmosphere, flow of information and functions in their work community. Questions were also about management skills, workload, knowledge and working ability. In additional there was also one “open question” assessing the well-being, which are mostly concerns of the employees. The data of this research was collected with a structured questionnaire form. It contained basic background questions and forty-one (41) questions about the situation of work welfare in every different area. Questionnaire forms were sent for every employee in the municipality, totally 309 pieces. Altogether 212 pieces was returned so answering percent was 71,5. The study was based on a quantitative method. Results of this study show that most of the employees are satisfied for their work welfare. Employees feel that the working atmosphere is good and their work is challenging and valuable. The biggest problems seem to mainly be in rewarding, workplace health promotion activities and employees’ health care. There was deviation also in questions about information and leading habits. A summary of answers has been presented in this study. The questionnaire was produced so that the answers in different units were possible to be also handled separately. This made it possible to obtain detailed information on each every unit’s needs. The purpose of this study was to create a model of the work welfare questionnaire to the case municipality that could also be used in the future. In addition the study gave indications of what could be improved and where special attention should be paid. The study also presents some suggestions at which the municipality could improve its work welfare in the workplace....
Work Welfare in Municipality X Finnish municipalities face many changes and challenges nowadays. These things force them to consider new ways to handle different situations and functions. Changes substantially also affect employees’ welfare. Municipalities must be able to compete of the skilled labor efficiently and have to enable continuous development of skills. Satisfied employees are the greatest asset of municipalities and guarantee good quality of services. That is why it is important and current to promote work welfare. The aim of this Bachelor’s thesis was to find the biggest problems of Finnish municipalities at this moment and to examine some aspects of work welfare. In addition the study contains a work welfare questionnaire which was implemented with one Finnish municipality. Based on the questionnaire results some conclusions and development-suggestions will also been made. The target of this questionnaire was to collect information about that how employees feel the atmosphere, flow of information and functions in their work community. Questions were also about management skills, workload, knowledge and working ability. In additional there was also one “open question” assessing the well-being, which are mostly concerns of the employees. The data of this research was collected with a structured questionnaire form. It contained basic background questions and forty-one (41) questions about the situation of work welfare in every different area. Questionnaire forms were sent for every employee in the municipality, totally 309 pieces. Altogether 212 pieces was returned so answering percent was 71,5. The study was based on a quantitative method. Results of this study show that most of the employees are satisfied for their work welfare. Employees feel that the working atmosphere is good and their work is challenging and valuable. The biggest problems seem to mainly be in rewarding, workplace health promotion activities and employees’ health care. There was deviation also in questions about information and leading habits. A summary of answers has been presented in this study. The questionnaire was produced so that the answers in different units were possible to be also handled separately. This made it possible to obtain detailed information on each every unit’s needs. The purpose of this study was to create a model of the work welfare questionnaire to the case municipality that could also be used in the future. In addition the study gave indications of what could be improved and where special attention should be paid. The study also presents some suggestions at which the municipality could improve its work welfare in the workplace....
Myyntityön haasteet finanssialalla
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni tarkoituksena on selvittää, mitkä ovat haastavimpia myyjien kohtaamia tilanteita myyntineuvottelun eri vaiheissa. Myyjien tunnistaessa haasteet myyntityössä, he myös pystyvät paremmin työstämään ja kehittämään itseään vaikeissa...
Challenges of the selling in finance field The purpose of my thesis is to clarify which are the most challenging situations in the different stages of the sales negotiation. When the salespersons identify the challenges in the selling, they are able to work better and are able to develop themselves in difficult situations. The aim is to intensify sales situations and to help salespersons to manage in their daily work. The theoretical frame deals with the stages of the sales negotiation, sales technique and question technique. The sales technique consist of a nonverbal and a verbal communication both affirmative and forbidden expressions with their examples. Furthermore, there have been shown the difficult situations of the sales and customer service and besides, solutions how one has to act in these situations. In the section of the question technique it is clarified what kind of questions are the best to use during the sales negotiation. The empiric share of the thesis was done a qualitative study in the spring of 2012. It was collected the interviewees' personal experiences and views on the selling by means of the qualitative research method. I sent the inquiry to the persons who work at the selling of the target company and furthermore, interviewed altogether five persons face to face. Altogether eighteen was corresponded the inquiry. The results of the research find out that the most difficult stages of the sales negotiation are the contact, the argumentation and to get the decision. In turn the easiest stages of the sales negotiation are the getting ready, the opening of the sales discussion and the customer's charting. Based on the inquiry it appeared that the verbal and nonverbal communication is experienced sometimes difficult and the majority of the persons who do the selling pay attention to their choices of words. It was made “Sales guide” by means of the theoretical frame and the inquiry. It includes the most difficult sales situations that the salespersons are experienced and besides it contains the solutions of those situations....
Challenges of the selling in finance field The purpose of my thesis is to clarify which are the most challenging situations in the different stages of the sales negotiation. When the salespersons identify the challenges in the selling, they are able to work better and are able to develop themselves in difficult situations. The aim is to intensify sales situations and to help salespersons to manage in their daily work. The theoretical frame deals with the stages of the sales negotiation, sales technique and question technique. The sales technique consist of a nonverbal and a verbal communication both affirmative and forbidden expressions with their examples. Furthermore, there have been shown the difficult situations of the sales and customer service and besides, solutions how one has to act in these situations. In the section of the question technique it is clarified what kind of questions are the best to use during the sales negotiation. The empiric share of the thesis was done a qualitative study in the spring of 2012. It was collected the interviewees' personal experiences and views on the selling by means of the qualitative research method. I sent the inquiry to the persons who work at the selling of the target company and furthermore, interviewed altogether five persons face to face. Altogether eighteen was corresponded the inquiry. The results of the research find out that the most difficult stages of the sales negotiation are the contact, the argumentation and to get the decision. In turn the easiest stages of the sales negotiation are the getting ready, the opening of the sales discussion and the customer's charting. Based on the inquiry it appeared that the verbal and nonverbal communication is experienced sometimes difficult and the majority of the persons who do the selling pay attention to their choices of words. It was made “Sales guide” by means of the theoretical frame and the inquiry. It includes the most difficult sales situations that the salespersons are experienced and besides it contains the solutions of those situations....
Digitaalisten mainosnäyttöjen markkinoinnillinen hyödyllisyys pankissa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö käsittelee toimeksiantajapankin digitaalisten mainosnäyttöjen markkinoinnillista hyödyllisyyttä konttoreissa. Opinnäytetyössä pyrimme vastaamaan toimeksiantajapankin kysymyksiin siitä, minkälaiset ihmiset huomaavat mainosnäytöt, miten...
most often. The theoretical section of the thesis describes the research methods, sampling methods and analysis methods used. This section also discusses marketing in general, digital marketing and digital advertisement screens, and reviews...
most often. The theoretical section of the thesis describes the research methods, sampling methods and analysis methods used. This section also discusses marketing in general, digital marketing and digital advertisement screens, and reviews...
Yrityssaneerausmenettely : käsittely vaiheittain Espoon käräjäoikeudessa
(Laurea-ammattikorkeakoulu, 2012)
Yrityssaneerausmenettelyllä tarkoitetaan lakisääteistä menettelyä, jonka tarkoituksena on parantaa taloudellisiin vaikeuksiin ajautuneen yrityksen toimintaedellytyksiä järjestelemällä sen velkoja. Velkojen järjestely ...
Metsätilan verotus yksityisen metsänomistajan näkökulmasta
(Laurea-ammattikorkeakoulu, 2012)
Joka viides suomalainen omistaa metsää, ja siksi metsätilan verotus koskettaa monia. Vero-tukselliset asiat ovat hankalia ja muutoksia niissä tapahtuu jatkuvasti. Verotusta koskevat säädökset tulevat laista, joten ...
Muutoksen esimiestyö - Case: Ground Customer Service
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena oli muutoksen esimiestyö. Tutkimuksen avulla selvitettiin, miten esimiestyö näyttäytyy muutostilanteessa henkilökunnalle ja miten esimiehet ovat kokeneet oman esimiestyönsä muutostilanteessa. Lisäksi selvitettiin esimiesten ominaisuuksia normaalitilanteissa verrattuna muutostilanteeseen sekä henkilökunnan että esimiehen näkökulmasta. Onko ominaisuuksissa havaittavissa eri tilanteiden välillä eroa ja jos on, mitä ja mistä se johtuu. Lisäksi pyritään selvittämään, onko esimiehen ja asiantuntijan kokemuksissa esimiestyöstä eroja. Kohdeyrityksenä oli lentoyhtiön yksi liiketoimintayksikkö ja sen maapalveluhenkilöstö. Muutostilanteena oli yrityksen organisaatiomuutos syksyllä 2011. Tutkimuksen yhtenä tavoitteena oli myös tarkastella kohdeyrityksen käyttöön sitä, miten saatuja tuloksia voidaan hyödyntää yrityksessä esimerkiksi esimieskoulutuksessa.
Opinnäytetyön teoreettisessa viitekehyksessä tarkasteltiin esimiestyötä yleisesti, esimiestyön edellytyksiä sekä hyvän esimiehen ominaisuuksia. Lisäksi tarkasteltiin muutosjohtamista, muutosprosessia, muutosvastarintaa, muutosviestintää sekä esimiehen roolia edellä mainituissa tilanteissa.
Tutkimus toteutettiin sekä haastattelututkimuksena esimiehille että kyselytutkimuksena asiantuntijoille ja esimiehille. Kvalitatiivinen haastattelututkimus tehtiin viidelle director-tason esimiehelle, jossa haastateltiin esimiesten tuntemuksia muutostilanteesta ennen prosessia, prosessin aikana ja prosessin jälkeen. Kvantitatiivisen kyselytutkimuksen kohdejoukon muodostivat yrityksen liiketoimintayksikön maapalveluhenkilöstön asiantuntijat sekä esimiehet.
Tutkimustulokset osoittivat sen, että esimiesten ja asiantuntijoiden näkemykset muutostilanteen esimiestyöstä olivat erilaiset. Lähes jokaiseen väittämään ja ominaisuuteen normaalitilanteessa ja muutostilanteessa esimiesten arviot olivat enemmän samanmielisiä kuin asiantuntijoiden vastaavat arviot. Toisaalta huomionarvoista oli havaita, ettei esimiehen ominaisuuksissa ollut suurta eroa normaalitilanteen ja muutostilanteen esimiestyössä.
Tutkimustulosten mukaan muutosprosessin huolellinen ennakkovalmistelu on tärkeää. Yt-toimintaan tähtäävässä suunnittelussa on hyvä huomioida riittävän väljä aikataulu yllättävien tilanteiden varalle sekä selkeät roolit muutoksen eri vaiheisiin. Lisäksi prosessin suunnittelu kannattaa ulottaa tilanteeseen, jossa varsinainen yt-menettely on päättynyt ja muutoksen jälkeiset uudet tehtävät ja roolit on saatu käynnistettyä. Näin esimiehille ja alaisille vahvistuu turvallisuuden tunne muutoksen jälkeen. Samalla prosessi saadaan jäntevästi päätettyä....
The topic of this thesis is the relationship between managerial duties and change management. The purpose of the research was to investigate how managerial duties in change situations appear to personnel and how the managers have experienced...
The topic of this thesis is the relationship between managerial duties and change management. The purpose of the research was to investigate how managerial duties in change situations appear to personnel and how the managers have experienced...
Laurean opiskelijoiden elintarvikevalintoihin vaikuttavat tekijät
(Laurea-ammattikorkeakoulu, 2012)
kiinnostuneita ympäristöasioista ja tietävät ekologisista vaihtoehdoista. Halusin selvittää, kuinka ekologisesti valveutuneita nuoret aikuiset ovat ja miten se näkyy elintarvikkeiden ostoprosessissa. Nuorista aikuisista voidaan ehkä puhua myös tulevaisuuden...
Values affecting grocery shopping choices of students at Laurea Ecology and the environment are popular issues in the media today. It is perhaps believed that the younger generation are particularly interested in the environment and well aware of ecological choices. The purpose of this research is to determine how ecologically aware young adults actually are and how this affects the process of grocery shopping. Young adults may be considered as indicating the likely direction of future trends and can be viewed as a knowl-edge base regarding future changes in the consumption of groceries. The objective of this thesis was to obtain information about the values that affect the grocery shopping choices of young adults, especially from the ecological point of view. For test sub-jects all the students of Laurea University of Applied Sciences (Laurea) were selected. The research was done in all units and subject areas at Laurea. The theoretical framework of this thesis is based on a discussion of the values affecting con-sumer behaviour, shopping processes and the earlier research studies into consumer behav-iour. The empirical section contains the results of quantitative research conducted from 28.3.2011 to 4.4.2011. The survey was executed using an e-form, with a link to the e-form was sent by e-mail to the target group. For analysis, diagramming and charting of the re-search results the IBM SPSS 19 -statistics program and Microsoft Excel spreadsheet program were used. According to the results of the study the students of Laurea UAS are clearly interested in en-vironmental issues and ecological grocery options. The study indicated that the most influen-tial values in shopping decisions of groceries are price, nutritional value and domestic origin. Advertising and ecolabels were the least influential factors. From the study it can be con-cluded that students show interest in ecological grocery options, but are not willing to pay a greater price compared to standard products. In terms of ecolabels the “Hyvää Suomesta” swan badge was the most well known among the students of Laurea....
Values affecting grocery shopping choices of students at Laurea Ecology and the environment are popular issues in the media today. It is perhaps believed that the younger generation are particularly interested in the environment and well aware of ecological choices. The purpose of this research is to determine how ecologically aware young adults actually are and how this affects the process of grocery shopping. Young adults may be considered as indicating the likely direction of future trends and can be viewed as a knowl-edge base regarding future changes in the consumption of groceries. The objective of this thesis was to obtain information about the values that affect the grocery shopping choices of young adults, especially from the ecological point of view. For test sub-jects all the students of Laurea University of Applied Sciences (Laurea) were selected. The research was done in all units and subject areas at Laurea. The theoretical framework of this thesis is based on a discussion of the values affecting con-sumer behaviour, shopping processes and the earlier research studies into consumer behav-iour. The empirical section contains the results of quantitative research conducted from 28.3.2011 to 4.4.2011. The survey was executed using an e-form, with a link to the e-form was sent by e-mail to the target group. For analysis, diagramming and charting of the re-search results the IBM SPSS 19 -statistics program and Microsoft Excel spreadsheet program were used. According to the results of the study the students of Laurea UAS are clearly interested in en-vironmental issues and ecological grocery options. The study indicated that the most influen-tial values in shopping decisions of groceries are price, nutritional value and domestic origin. Advertising and ecolabels were the least influential factors. From the study it can be con-cluded that students show interest in ecological grocery options, but are not willing to pay a greater price compared to standard products. In terms of ecolabels the “Hyvää Suomesta” swan badge was the most well known among the students of Laurea....
Yhteistoiminnan aloittaminen Venäjällä : case: Hyvinkään Kumi Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän tutkimuksen tavoitteena on selvittää, miten suomalainen yritys aloittaa parhaiten liiketoiminnan Venäjällä. Yritetään löytää paras tapa yhteistoiminnan aloittamiseksi. Otan selville mikä on tämän päivänen tilanne Venäjän markkinoilla ja esitän myös tehokkaita keinoja asiakkaiden ja partnereiden löytämiseksi. Opinnäytetyöni kertoo siitä, miten suomalainen yritys voi aloittaa yhteistoiminnan venäläisten kanssa. Työssäni tutkin liiketoimintaan liittyviä venäläisiä erityispiirteitä ja lopuksi luon suunnitelman liiketoiminnan käynnistämisestä.
Tutkimuksen teoreettinen osuus jakautui kolmeen osaan. Markkinatutkimus osiossa tutkitaan Pietaria liiketoiminnan alueena ja käsitellään venäläisiä erityispiirteitä. S.W.O. T- ja P.E.S. T analyysien avulla analysoidaan Suomen ja Venäjän markkinat. Toisessa kappaleessa on kerrottu viennistä ja erilaisista vientimuodoista, ja myös näihin liittyvistä lainsäädännöistä ja normeista. Viimeisessä teoreettisessa osiossa markkinointia käsitellään liiketoiminnan osana.
Opinnäytetyö soveltuu erityisesti liiketoimintaa Venäjälle suunnitteleville yrityksille ja yrityksille, jotka haluavat tehdä yhteistyötä venäläisten kauppakumppaneiden kanssa. Tuloksena on luotu suunnitelma ja aikataulu sen aloittamiseksi. Suunnitelmassa kiinnitän huomiota siihen, miten Hyvinkään Kumi Oy voi parhaiten valmistautua Venäjälle lähtöön. Johtopäätöksissä on esitetty toimintaohjeet vaiheittain, eli vaiheittainen suunnitelma, joka auttaa Hyvinkään Kumi Oy:tä sen toiminnoissa....
and will also introduce the most effective approach of looking for new customers/ partners. This Bachelors thesis tells about how Finnish company can start co-operation with Russians. In my thesis I investigate Russian specifics relating to business world...
and will also introduce the most effective approach of looking for new customers/ partners. This Bachelors thesis tells about how Finnish company can start co-operation with Russians. In my thesis I investigate Russian specifics relating to business world...
Hyvät keinot kaupunkikeskustan kehittämisessä
(Laurea-ammattikorkeakoulu, 2012)
siitä, miten Hyvinkää voisi osallistua Vuoden kaupunkikeskustakilpailuun ja miten tehdä aiheesta hankerahoitushakemus Maakuntaliitolle. Nämä koetaan olennaisena osana keskustan kehittämistä. Tutkimuksen tuloksista voidaan huomata, että keskustan...
Good ways to develop a city center This thesis’ goal was to find the best ways to make a town centre more appealing. The research was carried out by interviewing people, who have been involved with improving the towns that have previously won the town centre of the year award. These people had wide experience and expertise in the matter. The purpose of the research was to find out what has been done in the award-winning towns and in which ways the town centers were improved. The goal of the research was to find the ways, which above all should be utilized in the improvement. And in addition to that the goal was to get knowledge that if the towns have continued improving their centers after winning the town centre of the year award. The research was executed by interviewing seven (7) people, who have been actively involved with the town centre improvements. Part of the interviews was made by phone and another part via email. From the research material, the similarities and differences of various town centers improvements have been accentuated. Based on these facts, and keeping in mind the Hyvinkää town centre improvements, a model which can be used in planning the town centre, has been made. In the theoretical context of the research the main focus has been in the subjects that give support to the research. The main subjects have been branding, networking and the development of local projects and town image. The theoretical parts clarify the terms of the research and give notable extra knowledge of the subject. As the result of the thesis thoughts about how Hyvinkää could participate in the town centre of the year competition as well as a project’s funding application for Maakuntaliitto have been put together. These are seen as an essential part in improving the town centre. From the results of the research it can be seen that town centre association and cooperation between different participants are crucial. Furthermore it can be seen from the result that with long-span improvement work the town’s appeal and competiveness can be increased....
Good ways to develop a city center This thesis’ goal was to find the best ways to make a town centre more appealing. The research was carried out by interviewing people, who have been involved with improving the towns that have previously won the town centre of the year award. These people had wide experience and expertise in the matter. The purpose of the research was to find out what has been done in the award-winning towns and in which ways the town centers were improved. The goal of the research was to find the ways, which above all should be utilized in the improvement. And in addition to that the goal was to get knowledge that if the towns have continued improving their centers after winning the town centre of the year award. The research was executed by interviewing seven (7) people, who have been actively involved with the town centre improvements. Part of the interviews was made by phone and another part via email. From the research material, the similarities and differences of various town centers improvements have been accentuated. Based on these facts, and keeping in mind the Hyvinkää town centre improvements, a model which can be used in planning the town centre, has been made. In the theoretical context of the research the main focus has been in the subjects that give support to the research. The main subjects have been branding, networking and the development of local projects and town image. The theoretical parts clarify the terms of the research and give notable extra knowledge of the subject. As the result of the thesis thoughts about how Hyvinkää could participate in the town centre of the year competition as well as a project’s funding application for Maakuntaliitto have been put together. These are seen as an essential part in improving the town centre. From the results of the research it can be seen that town centre association and cooperation between different participants are crucial. Furthermore it can be seen from the result that with long-span improvement work the town’s appeal and competiveness can be increased....
Taiteilijavetoisen yrityksen markkinoinnin kilpailukeinojen kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena on löytää toimeksiantajayritykselle markkinoinnin kilpailukeinojen kehittämistapoja, jotka auttavat yritystä saamaan uusia asiakkaita ja ylläpitämään pitkiä asiakassuhteita. Tutkimuksen tarkoituksena oli selvittää potentiaalisten asiakkaiden näkökulmasta parhaita keinoja toimeksiantajayrityksen markkinoinnin kilpailukeinojen kehittämiseksi ja kilpailukyvyn parantamiseksi.
Työn aihe tuli työn toimeksiantajalta Rantakoski Designsilta, joka on käsinmaalattuja sisustuskankaita ja -maalauksia valmistava yhden hengen yritys. Tutkimukselle oli tarve, koska yritys ei ole tiennyt, miten panostaa markkinointiin eikä ole saanut hankittua asiakkaita tavoitteiden mukaisesti. Tutkimuksessa keskityttiin yrityksen tuotteista sisustusmaalauksiin ja asiakkaista sisustussuunnittelijoihin ja -liikkeisiin.
Opinnäytetyö koostuu teoreettisesta viitekehyksestä sekä empiirisestä tutkimusosiosta. Teoreettinen viitekehys rakentuu markkinoinnin kilpailukeinojen, asiakassuhdemarkkinoinnin ja brändin rakentumisen teorioiden tarkastelun pohjalta. Teoreettinen viitekehys muodostaa perustan empiiriselle osiolle ja tutkimukseen valitut teemat perustuvat siihen. Sen pohjalta tutkimustuloksia analysoidaan ja yritykselle pystytään luomaan kehitysehdotuksia. Tutkimus suoritettiin kvalitatiivisena tutkimuksena, koska se tutkimustapana tuki parhaiten tutkittavaa aihetta, jossa haettiin perusteltuja mielipiteitä ja näkemyksiä ennemmin kuin numeerisia tuloksia. Tutkimus toteutettiin teemahaastatteluna haastattelemalla erikseen neljää sisustussuunnittelijaa ja yhtä sisustusliikettä.
Tutkimuksen tulosten mukaan Rantakoski Designsin tuote itsessään on käsinmaalattuna ainutlaatuinen ja kilpailukykyinen muuhun tarjontaan verrattuna. Alalla on paljon kilpailua, eikä pelkkä työn uniikki luonne riitä asiakkaan ostopäätöksen vahvistamiseen. Yrityksen on erot-tauduttava muista esimerkiksi eksklusiivisuudella ja vahvalla brändillä. Ongelmaan tulisi tarttua korostamalla asioita, jotka erottavat tuotteen muusta tarjonnasta. Näitä ovat esimerkiksi asiakkaan mahdollisuus tilata kotiinsa hänelle suunniteltu uniikki maalaus, joka voisi asiakkaan toiveiden mukaan olla seinällä seinävaatteena, kehikolla seinästä irrotettuna tai sillä voisi olla lisäksi akustoiva ominaisuus.
Tunnettuuden luomiseksi ja asiakkaiden hankkimiseksi Rantakoski Designsin tulisi käynnistää Suomen Sisustussuunnittelijat SI ry:n jäsenille laaja sähköpostitiedotuskampanja yrityksestä ja sen toimintamallista. Rantakoski Designsille sopivia myynninedistämisen muotoja ovat näyttelyn pitäminen uudesta mallistosta, sisustusmessuille osallistuminen ja asiakasiltojen pitäminen yksin tai yhteistyössä jälleenmyyjäliikkeen kanssa. Nämä myynninedistämisen muodot ovat hyviä mahdollisuuksia oikeanlaisen brändikuvan välittämiseen.
Asiasanat markkinoinnin kilpailukeinot, potentiaalinen asiakas, brändi...
The objective of this thesis is to discover ways to develop the client company’s marketing mix, to help the company to acquire new customers and maintain long-term customer relationships. The aim of the research was to determine from the perspective...
The objective of this thesis is to discover ways to develop the client company’s marketing mix, to help the company to acquire new customers and maintain long-term customer relationships. The aim of the research was to determine from the perspective...









