Haku
Viitteet 2231-2240 / 2981
Euroalueen velkakriisi ja sen vaikutukset Suomen vientiin
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on tarkastella euroalueen velkakriisiin vaikuttaneita tekijöitä, sen syntyä ja kehitystä sekä sitä, minkälainen vaikutus kriisillä on ollut Suomen viennin kehitykseen viime vuosina. Tutkimusongelmana oli myös...
The purpose of this thesis is to examine the factors that caused the Eurozone debt crisis, its beginning and development, as well as the impact that the crisis has had on Finnish export in recent years. A secondary objective of the research is to try to understand why the impact has been bigger in Finland compared to many other Eurozone countries. The thesis provides an analysis of the literature on the crisis and utilizes Internet-based reports from various sources. The research on exports mainly utilizes the foreign trade statistics of the Finnish customs and the financial reviews of the Ministry of Finance. The role of the financial market in the economy is significant. Money has an impact on employment, economic growth and price level. The Eurozone debt crisis stems from the financial crisis in the United States, beginning in 2007 with the realization that the United States mortgage market was saturated with subprime loans. This was due to the fact that households had been granted loans despite not having the means to pay these back, whether in terms of regular income, steady jobs or savings. The impact of the global financial crisis started to show in Europe during 2008. In 2009 the European economy sank into a deep recession and the gross domestic product of the Eurozone decreased by more than four percent. Finland’s export-dependent economy shrank by eight percent on the previous year. Even though Finnish policy was not responsible for the crisis, the Finnish economy was more affected by it than many other developed countries. Finnish exports declined sharply and the gross domestic product shrank more than it has ever done before in Finnish peacetime. The most recent international financial crisis has shown the economy’s one-sided and vulnerable nature, yet the globalization of the economy is a reality. Its progress and regression is, however, always dependent on political decisions....
The purpose of this thesis is to examine the factors that caused the Eurozone debt crisis, its beginning and development, as well as the impact that the crisis has had on Finnish export in recent years. A secondary objective of the research is to try to understand why the impact has been bigger in Finland compared to many other Eurozone countries. The thesis provides an analysis of the literature on the crisis and utilizes Internet-based reports from various sources. The research on exports mainly utilizes the foreign trade statistics of the Finnish customs and the financial reviews of the Ministry of Finance. The role of the financial market in the economy is significant. Money has an impact on employment, economic growth and price level. The Eurozone debt crisis stems from the financial crisis in the United States, beginning in 2007 with the realization that the United States mortgage market was saturated with subprime loans. This was due to the fact that households had been granted loans despite not having the means to pay these back, whether in terms of regular income, steady jobs or savings. The impact of the global financial crisis started to show in Europe during 2008. In 2009 the European economy sank into a deep recession and the gross domestic product of the Eurozone decreased by more than four percent. Finland’s export-dependent economy shrank by eight percent on the previous year. Even though Finnish policy was not responsible for the crisis, the Finnish economy was more affected by it than many other developed countries. Finnish exports declined sharply and the gross domestic product shrank more than it has ever done before in Finnish peacetime. The most recent international financial crisis has shown the economy’s one-sided and vulnerable nature, yet the globalization of the economy is a reality. Its progress and regression is, however, always dependent on political decisions....
Ikäjohtaminen – ikääntyvän työvoiman tukeminen oikeanlaisella johtamisella
(Laurea-ammattikorkeakoulu, 2012)
Muutamien seuraavien vuosien aikana Suomessa siirtyy suurimäärä työvoimaa pois työelämästä. Tämän suuren ikäluokan poistumisen odotetaan aiheuttavan erilaisia ongelmia ja ylimääräisiä kustannuksia yrityksille ja yhteiskunnalle. Näiden haasteiden ja...
In Finland, a large number of employees will retire during the next few years. This is expected to cause different kind of problems and extra expenses for businesses and society. In order to avoid these threats, companies are encouraged to provide better age management and employees to continue their careers. The aim of this study was to find out what good age management includes and how it can be used to support and improve the careers of elderly employees. The goal was to find different kind of management tools for improving manageability of employees who are approaching retirement age and to utilize their resources in the best possible way. The theory of age management was studied by using books, documents in the Internet and published articles to understand the basics of age management. A part of the study was carried out as a theme interview and another part as a secondary study. The interview was conducted with Varma Mutual Pension Insurance Company and the secondary study with Human Resources Centre of the city of Helsinki on their plan how to support the ability of employees to work with age managing that takes into account different age groups. It can be concluded that good age management is based on individual work planning. Other important elements are to give sense of appreciation to employees, support them in changing situations, give psychological challenge and prevent all the work-related physical ailments. The findings also bring to light a few good age management tools: a mentoring program for tacit knowledge and different kind of fitness programs. It also beneficial to allow change to another occupation inside the company if the working capacity of an employee has been substantially reduced. In summary, the sector and working field influence what kind of age management is the most suitable but, in all cases, it should be designed based on the individual management of the personnel....
In Finland, a large number of employees will retire during the next few years. This is expected to cause different kind of problems and extra expenses for businesses and society. In order to avoid these threats, companies are encouraged to provide better age management and employees to continue their careers. The aim of this study was to find out what good age management includes and how it can be used to support and improve the careers of elderly employees. The goal was to find different kind of management tools for improving manageability of employees who are approaching retirement age and to utilize their resources in the best possible way. The theory of age management was studied by using books, documents in the Internet and published articles to understand the basics of age management. A part of the study was carried out as a theme interview and another part as a secondary study. The interview was conducted with Varma Mutual Pension Insurance Company and the secondary study with Human Resources Centre of the city of Helsinki on their plan how to support the ability of employees to work with age managing that takes into account different age groups. It can be concluded that good age management is based on individual work planning. Other important elements are to give sense of appreciation to employees, support them in changing situations, give psychological challenge and prevent all the work-related physical ailments. The findings also bring to light a few good age management tools: a mentoring program for tacit knowledge and different kind of fitness programs. It also beneficial to allow change to another occupation inside the company if the working capacity of an employee has been substantially reduced. In summary, the sector and working field influence what kind of age management is the most suitable but, in all cases, it should be designed based on the individual management of the personnel....
Sosiaalinen media markkinoinnissa - Case: Suomen yritysmarkkinointi Oy Facebookissa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön toimeksiantajayrityksenä on Suomen yritysmarkkinointi Oy, jonka toimiala on yritysmarkkinointi ja –mainonta. Opinnäytetyön tavoitteena on selvittää, millainen markkinointi toimii sosiaalisessa mediassa sekä millaisia mahdollisuuksia...
Social media in marketing: a case study of Suomen yritysmarkkinointi Oy in Facebook This thesis was commissioned by Suomen yritysmarkkinointi Oy, which specialises in corporate marketing and advertising. The purpose of the thesis is to examine the effectiveness of social media in marketing and the opportunities for companies to use this form of marketing. In the empirical section the specific objective is to acquire concrete information about marketing using Facebook. This thesis combines theory and empirical research. The theoretical section discusses Internet marketing, trends in marketing, social media, and examines several models of marketing, such as the 4P, CREF and inbound- and outbound-marketing models. In the empirical section Suomen Yritysmarkkinointi´s activities in Facebook are examined. The study addresses the research question of whether it is profitable for Suomen yritysmarkkinointi Oy to do marketing through Facebook. The aim is to determine the kind of campaign works in Facebook and to understand the characteristics of the market segment thus interested in the company. In the empirical section consumer behaviour in social media is analysed. The purpose is to evaluate the success of various campaigns on Facebook. On the basis of the results of the study one can state that the campaigns are a good way to attract attention in Facebook but they don’t necessarily guarantee the purchasing decision. The product and selling time affects the success of the campaign. On the basis of the results a profile of a potential customer of the company can be described as a 25-34 year-old woman who lives in the metropolitan area. The company should invest more in customer interaction and it is also very important to produce interesting content in Facebook and attract the potential customer’s attention. The company could invest also in a more effective advertising campaign....
Social media in marketing: a case study of Suomen yritysmarkkinointi Oy in Facebook This thesis was commissioned by Suomen yritysmarkkinointi Oy, which specialises in corporate marketing and advertising. The purpose of the thesis is to examine the effectiveness of social media in marketing and the opportunities for companies to use this form of marketing. In the empirical section the specific objective is to acquire concrete information about marketing using Facebook. This thesis combines theory and empirical research. The theoretical section discusses Internet marketing, trends in marketing, social media, and examines several models of marketing, such as the 4P, CREF and inbound- and outbound-marketing models. In the empirical section Suomen Yritysmarkkinointi´s activities in Facebook are examined. The study addresses the research question of whether it is profitable for Suomen yritysmarkkinointi Oy to do marketing through Facebook. The aim is to determine the kind of campaign works in Facebook and to understand the characteristics of the market segment thus interested in the company. In the empirical section consumer behaviour in social media is analysed. The purpose is to evaluate the success of various campaigns on Facebook. On the basis of the results of the study one can state that the campaigns are a good way to attract attention in Facebook but they don’t necessarily guarantee the purchasing decision. The product and selling time affects the success of the campaign. On the basis of the results a profile of a potential customer of the company can be described as a 25-34 year-old woman who lives in the metropolitan area. The company should invest more in customer interaction and it is also very important to produce interesting content in Facebook and attract the potential customer’s attention. The company could invest also in a more effective advertising campaign....
Suhdemarkkinoinnin ja palvelun laadun jalanjäljillä - Case yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena on oppia tuntemaan yritys X:n pienyritysasiakkaat paremmin sekä pohtia mahdollisia kehityssuuntia asiakassuhteiden parantamiseksi. Tutkimuksessa keskitytään pienyritysasiakkaiden odotuksiin ...
Etätyön mahdollisuudet ja tutkimustulosten soveltaminen Etäpalveluun
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö käsittelee toimeksiantajayrityksen uutta Etäpalvelu-nimistä palvelumahdollisuutta. Toimeksiantaja on innovatiivisten teknologioiden, ratkaisujen ja asiantuntijapalveluiden toimittaja. Yrityksen liiketoimintasektoreita ovat teollisuus...
The possibilities of remote work and adapting of the research results to Remote Service The thesis elaborates the client’s new Remote Service project. The client is a supplier of innovative technology, solutions and consultant services. The company’s business sectors are industry, energy and health care. This thesis is focused on the building technologies division, which specializes in safety solutions. The focus of this thesis is in traditional remote work and in Remote Service intended for customers. This Remote Service is not yet available for the customers, who have fire alarm/watcher systems. Therefore, my intention is to examine the possible problems in deployment, attitudes and possibilities provided by Remote Service. The background and starting point to the development of this service comes from the company’s need and desire to develop their procedure into a more flexible and customer-friendly service, which leads to faster and more cost-efficient operations. The thesis consists of theoretical and empirical parts in which the main goal is to resolve the predetermined research problems. In the theoretical part, the concept of remote work is elaborated and different means of working outside the office described. In addition, the requirements of remote work from the perspective of both employees and employers are studied as well as its effects on productivity. The theoretical framework of remote work is dealt with so widely because Remote Service is based on remote work and it is a relevant part of the operation. After the theoretical part, the execution of the study is analyzed in detail. In addition, the choices that have been made are rationalized. The reliability of the study is also estimated on the basis of different research guide books. The results of the study are presented with diagrams and quotes from the survey and different interviews. In the final chapter of the thesis, both theory and research results are combined into one conclusion giving information concerning the deployment of Remote Service. The main objective of this thesis is to develop the client’s operations, procedures and to function as a support in working life. Another goal is also to utilize the thesis as a “tool” in estimating the profits of traditional remote work. In addition, the thesis studies if remote work theories are really transferrable to Remote Services. In this study the qualitative research method was used in the form of survey and interview to ensure that the study is reliable and comprehensive enough and gives a reliable description on the current situation. The client’s employees and key customers participated in this study. The results of the study support the introduction of Remote Services’ deployment and show that remote work theories are transferrable to Remote Services....
The possibilities of remote work and adapting of the research results to Remote Service The thesis elaborates the client’s new Remote Service project. The client is a supplier of innovative technology, solutions and consultant services. The company’s business sectors are industry, energy and health care. This thesis is focused on the building technologies division, which specializes in safety solutions. The focus of this thesis is in traditional remote work and in Remote Service intended for customers. This Remote Service is not yet available for the customers, who have fire alarm/watcher systems. Therefore, my intention is to examine the possible problems in deployment, attitudes and possibilities provided by Remote Service. The background and starting point to the development of this service comes from the company’s need and desire to develop their procedure into a more flexible and customer-friendly service, which leads to faster and more cost-efficient operations. The thesis consists of theoretical and empirical parts in which the main goal is to resolve the predetermined research problems. In the theoretical part, the concept of remote work is elaborated and different means of working outside the office described. In addition, the requirements of remote work from the perspective of both employees and employers are studied as well as its effects on productivity. The theoretical framework of remote work is dealt with so widely because Remote Service is based on remote work and it is a relevant part of the operation. After the theoretical part, the execution of the study is analyzed in detail. In addition, the choices that have been made are rationalized. The reliability of the study is also estimated on the basis of different research guide books. The results of the study are presented with diagrams and quotes from the survey and different interviews. In the final chapter of the thesis, both theory and research results are combined into one conclusion giving information concerning the deployment of Remote Service. The main objective of this thesis is to develop the client’s operations, procedures and to function as a support in working life. Another goal is also to utilize the thesis as a “tool” in estimating the profits of traditional remote work. In addition, the thesis studies if remote work theories are really transferrable to Remote Services. In this study the qualitative research method was used in the form of survey and interview to ensure that the study is reliable and comprehensive enough and gives a reliable description on the current situation. The client’s employees and key customers participated in this study. The results of the study support the introduction of Remote Services’ deployment and show that remote work theories are transferrable to Remote Services....
Laurean työyhteisöviestinnän kartoitus
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tutkimus, jolla kartoitetaan Laurea-ammattikorkeakoulu Oy:n työyhteisöviestinnän nykytilaa. Kyseisestä organisaatiosta puhuttaessa jatkossa käytetään lyhennettä Laurea. Tutkimuksen tarkoituksena oli selvittää Laurean henkilöstön...
The study of workplace communication in Laurea This thesis is a research on the current workplace communication at Laurea University of Applied Sciences. In this thesis the organization is referred to as Laurea. The purpose of the study is to clarify the personnel’s perception of internal communication, the usability of communication channels and the possible needs for development. The research problem of the thesis is; what is the personnel’s perception of the present internal communication and the communication channels in Laurea? The theoretical framework is based on the sectors of communication inside the organization and its tasks and also communicational channels: to their strengths and weaknesses. The study was conducted as a quantitative survey. The aim of the survey was to get information on the mostly used communication channels of internal communication and the best channels for distributing information about the organization and work community. In addition the survey indicated what personnel think about internal communication generally. 138 people participated in the survey. Over the half of the respondents were from the units of Leppävaara and Tikkurila. The results of the survey were analyzed by the help of figures and tables with reference to the theoretical framework when it was possible. The proposals of development were included in a separate chapter. According to the results e-mail is the most used communication channel by far, in 98.6 percent. The most important channels for obtaining information about the organization and work community are e-mail, intranet and face-to-face communication. Also respondents of the survey think that face-to-face communication is the best way to discuss important things. The intranet was specifically mentioned by the personnel as one of the channels in need of development. Primarily they hoped for improvement in the structure of the intranet and that it would be clearer to use and there would be some instructions for how to use it. Laurea’s personnel felt that the whole organization’s internal communication would be one subject for development. The personnel would like to see better planning and targeting of internal communication as well as guidance on the choice of appropriate channels. The positive aspects of the results were that Laureas’s personnel actively distribute information about the work community to each other and when needed, are willing to search for information....
The study of workplace communication in Laurea This thesis is a research on the current workplace communication at Laurea University of Applied Sciences. In this thesis the organization is referred to as Laurea. The purpose of the study is to clarify the personnel’s perception of internal communication, the usability of communication channels and the possible needs for development. The research problem of the thesis is; what is the personnel’s perception of the present internal communication and the communication channels in Laurea? The theoretical framework is based on the sectors of communication inside the organization and its tasks and also communicational channels: to their strengths and weaknesses. The study was conducted as a quantitative survey. The aim of the survey was to get information on the mostly used communication channels of internal communication and the best channels for distributing information about the organization and work community. In addition the survey indicated what personnel think about internal communication generally. 138 people participated in the survey. Over the half of the respondents were from the units of Leppävaara and Tikkurila. The results of the survey were analyzed by the help of figures and tables with reference to the theoretical framework when it was possible. The proposals of development were included in a separate chapter. According to the results e-mail is the most used communication channel by far, in 98.6 percent. The most important channels for obtaining information about the organization and work community are e-mail, intranet and face-to-face communication. Also respondents of the survey think that face-to-face communication is the best way to discuss important things. The intranet was specifically mentioned by the personnel as one of the channels in need of development. Primarily they hoped for improvement in the structure of the intranet and that it would be clearer to use and there would be some instructions for how to use it. Laurea’s personnel felt that the whole organization’s internal communication would be one subject for development. The personnel would like to see better planning and targeting of internal communication as well as guidance on the choice of appropriate channels. The positive aspects of the results were that Laureas’s personnel actively distribute information about the work community to each other and when needed, are willing to search for information....
Kuluttajamarkkinoinnin kehittäminen : Case: CareTech Oy
(Laurea-ammattikorkeakoulu, 2012)
Toimintakeskeisen opinnäytetyön tavoitteena oli kehittää sairaalatarvikkeita maahantuovan ja myyvän yrityksen kuluttajamarkkinointia. Lähtökohtaisesti tarkoituksena oli miettiä markkinoinnin keinoja, jotka kuluttaisivat ...
Sähköisen taloushallinnon prosessien kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tehty toimeksiantona GoodMood-Groupille. GoodMood-Group muodostuu GoodMood Innovations Oy:stä sekä GoodMood Productions Oy:stä. Yrityksillä on toimipisteet Helsingissä ja Turussa. GoodMood on erikoistunut elokuvien, videoiden ja...
Improving Processes in Electronic Financial Administration The purpose of this Bachelor’s thesis was to investigate how to improve the target companies’ electronic financial administration. The target companies are GoodMood Productions Ltd and GoodMood Innovations Ltd. Together these companies form GoodMood Group. GoodMood Group has the main office in Helsinki but functions also in Turku. The Group’s main field of business is the production of movies, films and television programs. The aim of the thesis was to conduct a current state analysis to the target companies. The goal was to find out the problem areas of the target companies’ financial management. The theoretical section of the thesis consists of basics of the electronic financial administration. The main frame is formed from the processes of financial administration and handles bookkeeping process, invoicing and cash flow planning. The objective of the theoretical section of the thesis is to discuss the basis for the case study which handles the same processes. The method of the case study was a qualitative method. The study material was gathered by observing and participating in the target companies’ financial processes. The aim was to form a comprehensive picture of the financial processes of the target companies. Based on the study the flow charts of the processes were made. The flow charts enable companies to understand the current state better. The results of the study show that there was a lot of double work in the GoodMood Group. The additional work was caused by running two different companies. Although the company had modernized the financial processes the software in use was not integrated to each other nor was it consistent. This was also one of the reasons which made the amount of work to increase. The outcome of the study was development proposals to improve the financial management of the companies. It is difficult or impossible to erase all the double work because after all there are two different companies in question. With the help of the development proposal the companies can make their financial administration efficient and thus become more cost-effective in the future....
Improving Processes in Electronic Financial Administration The purpose of this Bachelor’s thesis was to investigate how to improve the target companies’ electronic financial administration. The target companies are GoodMood Productions Ltd and GoodMood Innovations Ltd. Together these companies form GoodMood Group. GoodMood Group has the main office in Helsinki but functions also in Turku. The Group’s main field of business is the production of movies, films and television programs. The aim of the thesis was to conduct a current state analysis to the target companies. The goal was to find out the problem areas of the target companies’ financial management. The theoretical section of the thesis consists of basics of the electronic financial administration. The main frame is formed from the processes of financial administration and handles bookkeeping process, invoicing and cash flow planning. The objective of the theoretical section of the thesis is to discuss the basis for the case study which handles the same processes. The method of the case study was a qualitative method. The study material was gathered by observing and participating in the target companies’ financial processes. The aim was to form a comprehensive picture of the financial processes of the target companies. Based on the study the flow charts of the processes were made. The flow charts enable companies to understand the current state better. The results of the study show that there was a lot of double work in the GoodMood Group. The additional work was caused by running two different companies. Although the company had modernized the financial processes the software in use was not integrated to each other nor was it consistent. This was also one of the reasons which made the amount of work to increase. The outcome of the study was development proposals to improve the financial management of the companies. It is difficult or impossible to erase all the double work because after all there are two different companies in question. With the help of the development proposal the companies can make their financial administration efficient and thus become more cost-effective in the future....
Taloudenhoito yhdistyksessä Tapaus: Järvenpään työväenyhdistys ry.
(Laurea-ammattikorkeakoulu, 2012)
. Toiseksi opinnäytetyö tarkas-telee yhdistyksen kirjanpitoa ja toiminnantarkastusta. Kirjanpito-ohjeistus takaa sen, että yhdistyksen kirjanpito tehdään lakien ja säädösten vaatimalla tavalla. Toiminnantarkastus-osio ohjeistaa, miten yhdistyksen tulisi...
The purpose of this thesis is to develop guidelines for the association and to provide new information for those involved in the decision making process there. The theoretical base of the thesis is derived from related literature, such as books about accounting and non-profit asso-ciations. Empirical data was collected by interviewing people from two different associations. This thesis examines different aspects of economy in non-profit organizations. For example, an economic condition-analysis of the association provides information about the current state of the association’s finances. A secondary purpose of the thesis is to provide guidelines for accounting and auditing. The accounting guide should help ensure that accounting is done in accordance with relevant legislation. A Third purpose of the thesis is to divide roles and duties for those involved in the association....
The purpose of this thesis is to develop guidelines for the association and to provide new information for those involved in the decision making process there. The theoretical base of the thesis is derived from related literature, such as books about accounting and non-profit asso-ciations. Empirical data was collected by interviewing people from two different associations. This thesis examines different aspects of economy in non-profit organizations. For example, an economic condition-analysis of the association provides information about the current state of the association’s finances. A secondary purpose of the thesis is to provide guidelines for accounting and auditing. The accounting guide should help ensure that accounting is done in accordance with relevant legislation. A Third purpose of the thesis is to divide roles and duties for those involved in the association....
Turvallisuusalan yrityksen myyntiprosessi business-to-business-asiakkaille - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli tehdä turvallisuusalan yritykselle selvitys siitä, miten yrityksen myyntiprosessi toimii business-to-business-asiakkaille, miten se toimii rinnastettuna teoriassa esitettyyn myyntiprosessiin ja miten sitä voisi...
The objective of this thesis was to examine the sales process of a security sector company in terms of its business-to-business-customers, to compare the sales process with theoretical predictions and to investigate how it could be developed...
The objective of this thesis was to examine the sales process of a security sector company in terms of its business-to-business-customers, to compare the sales process with theoretical predictions and to investigate how it could be developed...









