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Viitteet 2291-2300 / 2981
Palvelukonseptin Kehittäminen - Case Bang & Bonsomer Group Oy
(Laurea-ammattikorkeakoulu, 2012)
Uudenlaiset innovaatiot palveluissa luovat yrityksille lisäarvoa kilpailutilanteessa. Palveluista on nopeasti muodostunut monille teollisuusyrityksille merkittävä kilpailukeino sekä tuloksen-tekoväline. Yritykset ovat huomanneet, että tuotteet ja...
New kinds of innovations in services create additional value for the companies in competitive situations. Services have rapidly proved to be a significant mean of competition and profit. The companies have taken notice that the products and services complete each other and that a company can become a successful player in the market upon mastering these both means. The subject of our thesis is the development of service concept for Bang & Bonsomer Group Ltd. and for its industrial chemical department’s Valkeakoski plant. We researched the company's current service concept and resulted in suggestions for developing for improving the operations of the plant. We clarified what kind of targets the company had set for the Valkeakoski plant, which of these targets have been implemented and which of them have not been fulfilled. After researching the current situation we made a SWOT analysis. As the references for our theory part we used articles and books on for example service mar-keting, competitive advantage and value chain. We topped up the references with information found on the internet and thesis made by other students. We also dug deep into the legislation of chemicals and the restrictions which it involves. As a theoretical frame for the thesis we used an article named The Shift from Co-Production in Services to Value Co-Creation by Katri Ojasalo. Three different approaches to the production of services were researched in the article. As a method for the study we chose the qualitative research since our opinion is that it gave us a better starting point for understanding the procedures of the Valkeakoski plant. In our mind the thesis was done well because we brought up some concrete improvement proposals that the case-company also agreed on to be potential. The co-operation with Bang & Bonsomer was close throughout the whole project and we received positive feedback after presenting our results to the company....
New kinds of innovations in services create additional value for the companies in competitive situations. Services have rapidly proved to be a significant mean of competition and profit. The companies have taken notice that the products and services complete each other and that a company can become a successful player in the market upon mastering these both means. The subject of our thesis is the development of service concept for Bang & Bonsomer Group Ltd. and for its industrial chemical department’s Valkeakoski plant. We researched the company's current service concept and resulted in suggestions for developing for improving the operations of the plant. We clarified what kind of targets the company had set for the Valkeakoski plant, which of these targets have been implemented and which of them have not been fulfilled. After researching the current situation we made a SWOT analysis. As the references for our theory part we used articles and books on for example service mar-keting, competitive advantage and value chain. We topped up the references with information found on the internet and thesis made by other students. We also dug deep into the legislation of chemicals and the restrictions which it involves. As a theoretical frame for the thesis we used an article named The Shift from Co-Production in Services to Value Co-Creation by Katri Ojasalo. Three different approaches to the production of services were researched in the article. As a method for the study we chose the qualitative research since our opinion is that it gave us a better starting point for understanding the procedures of the Valkeakoski plant. In our mind the thesis was done well because we brought up some concrete improvement proposals that the case-company also agreed on to be potential. The co-operation with Bang & Bonsomer was close throughout the whole project and we received positive feedback after presenting our results to the company....
Innovaation käyttäjälähtöinen testaus - Case: Kotikori
(Laurea-ammattikorkeakoulu, 2012)
. Tästä tarpeesta syntyi opiskelijalähtöisesti ajatus terveellisiä välipaloja sisältävästä välipalakorista, joka myöhemmin nimettiin Kotikoriksi. Kotikorin tarkoitus on monipuolistaan ikääntyvien ravitsemusta ja näin parantaa kotona asuvien ikääntyvien...
In the near future the age structure of the Finnish population will change dramatically as the number of citizens over 65 years of age increases. The social challenge of providing for the elderly is exacerbated by the lack of citizens of working age. For this reasons the idea of a healthy snack basket, called Kotikori, was developed for this thesis. The purpose of Kotikori is to help senior citizens eat food of good nutritional value and in this way improve the quality of their lives. In the beginning nine different products were chosen for the basket. Since the diets of many senior citizens contain insufficient liquids or fiber and excessive salt, and since many have difficulties in swallowing and are lacking in energy, products were chosen based on these facts. Kotikori was tested on eight volunteers who helped to determine whether there is a need for this kind of an innovation in the near future. Companies and organizations such as Aalto Design Factory, Laurea University of Applied Sciences, Core Finland Oy and Active Live Village all co-operated on the project. The service concept built around the Kotikori basket is a new innovation in the Finnish market and Kotikori is defined as an extended product in this report. The theoretical framework is based on the Kotikori concept and consists of information about innovation, client-based product development and senior citizens’ nutrition. The main purpose of the research made was to find out if there was a need for an innovation of this kind. Qualitative research methods were used in the study, with data collection conducted using themed interviews and questionnaires. The interviews helped to provide insight into specific questions, while the questionnaire provided comparable data. Each of the respondents was interviewed twice and completed two questionnaires. Based on the research results and theory it can be said that it is highly likely that there would be a need for this kind of an innovation in the near future. Kotikori would help the daily life of those who live at home but are immobile. A future challenge would be to identify the right target group and how to sell this product to this group....
In the near future the age structure of the Finnish population will change dramatically as the number of citizens over 65 years of age increases. The social challenge of providing for the elderly is exacerbated by the lack of citizens of working age. For this reasons the idea of a healthy snack basket, called Kotikori, was developed for this thesis. The purpose of Kotikori is to help senior citizens eat food of good nutritional value and in this way improve the quality of their lives. In the beginning nine different products were chosen for the basket. Since the diets of many senior citizens contain insufficient liquids or fiber and excessive salt, and since many have difficulties in swallowing and are lacking in energy, products were chosen based on these facts. Kotikori was tested on eight volunteers who helped to determine whether there is a need for this kind of an innovation in the near future. Companies and organizations such as Aalto Design Factory, Laurea University of Applied Sciences, Core Finland Oy and Active Live Village all co-operated on the project. The service concept built around the Kotikori basket is a new innovation in the Finnish market and Kotikori is defined as an extended product in this report. The theoretical framework is based on the Kotikori concept and consists of information about innovation, client-based product development and senior citizens’ nutrition. The main purpose of the research made was to find out if there was a need for an innovation of this kind. Qualitative research methods were used in the study, with data collection conducted using themed interviews and questionnaires. The interviews helped to provide insight into specific questions, while the questionnaire provided comparable data. Each of the respondents was interviewed twice and completed two questionnaires. Based on the research results and theory it can be said that it is highly likely that there would be a need for this kind of an innovation in the near future. Kotikori would help the daily life of those who live at home but are immobile. A future challenge would be to identify the right target group and how to sell this product to this group....
Inkilänhovin palveluiden tunnettuus- ja mielikuvatutkimus
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni aihe on tunnettuus- ja mielikuvatutkimus Inkilänhovi ry:lle, joka on Riihimäellä sijaitseva palvelutalo. Tutkimuksen tarkoituksena on kartoittaa sitä, miten hyvin Inkilänhovin eri sidosryhmät tuntevat ja tietävät sen tarjoamat...
Research of awareness and image My final work subject is knowledge and image research for company Inkilänhovi ry which provides assistance and support services for everyday living and is located in Riihimäki. The meaning of research is to find out how well different focused groups are aware of Inkilänhovi and their services and what kind of opinions or images they have about Inkilänhovi and their services. The research includes questions that the respondents wished to have answered including those connected to improvements in relation to Inkilänhovi and its services. Inkilänhovi is celebrating their tenth anniversary and knowledge research is a part of the whole years plan. Inkilänhovi was established in 2001, together with Inkilänhovi`s “living assistance premises” in Riihimäki which execute their services for seniors, veterans and retarded people. The action of Inkilänhovi focuses on three main group and these are: running an errands service, daytime activities and overall living services. The meaning of Inkilänhovi is to produce services which focus on seniors, veterans and retarded peoples better living situations and to improve mental, social and physical wellness. The research has been carried out by a quantitative method by means of a questionnaire in paper format. The questionnaire was sent to Inkilänhovi customers, (the people who are resident there) and to co-operation partners and also to Inkilänhovi union members. Results of research are mostly positive and the answers show Inkilänhovi as a good “living assistance premises”. Customers and people who are living in Inkilänhovi are pleased with the services and atmosphere in Inkilänhovi. Respondents have stated that there is a good image of Inkilänhovi and they are pleased with the activity of Inkilänhovi. The feedback given to Inkilänhovi was that respondents like the activities which Inkilänhovi offers and they would like to have more of it. Improvements and development suggestions that respondents would like to make included: respondents wished more day time activities for those people who are living in Inkilänhovi. The wish was that the age limit would be raised higher than 65 so that healthier older people would have an opportunity to participate in the activities. It was also hoped that there could be a greater combining of groups for day time activity and group activity generally. There should be increased marketing for the present services that are offered....
Research of awareness and image My final work subject is knowledge and image research for company Inkilänhovi ry which provides assistance and support services for everyday living and is located in Riihimäki. The meaning of research is to find out how well different focused groups are aware of Inkilänhovi and their services and what kind of opinions or images they have about Inkilänhovi and their services. The research includes questions that the respondents wished to have answered including those connected to improvements in relation to Inkilänhovi and its services. Inkilänhovi is celebrating their tenth anniversary and knowledge research is a part of the whole years plan. Inkilänhovi was established in 2001, together with Inkilänhovi`s “living assistance premises” in Riihimäki which execute their services for seniors, veterans and retarded people. The action of Inkilänhovi focuses on three main group and these are: running an errands service, daytime activities and overall living services. The meaning of Inkilänhovi is to produce services which focus on seniors, veterans and retarded peoples better living situations and to improve mental, social and physical wellness. The research has been carried out by a quantitative method by means of a questionnaire in paper format. The questionnaire was sent to Inkilänhovi customers, (the people who are resident there) and to co-operation partners and also to Inkilänhovi union members. Results of research are mostly positive and the answers show Inkilänhovi as a good “living assistance premises”. Customers and people who are living in Inkilänhovi are pleased with the services and atmosphere in Inkilänhovi. Respondents have stated that there is a good image of Inkilänhovi and they are pleased with the activity of Inkilänhovi. The feedback given to Inkilänhovi was that respondents like the activities which Inkilänhovi offers and they would like to have more of it. Improvements and development suggestions that respondents would like to make included: respondents wished more day time activities for those people who are living in Inkilänhovi. The wish was that the age limit would be raised higher than 65 so that healthier older people would have an opportunity to participate in the activities. It was also hoped that there could be a greater combining of groups for day time activity and group activity generally. There should be increased marketing for the present services that are offered....
Sisäisen viestinnän toimivuus työyhteisössä Case: Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Sisäisen viestinnän merkitys yrityksissä ja työyhteisöissä on tänä päivänä korostunut tiedonvälityksen ja hankinnan nopeutuessa. Sisäisen viestinnän merkitys tulisi tiedostaa yrityksissä ja yhteisöissä paremmin, sillä sen avulla pystytään...
Taloushallinnon palveluiden kehittäminen - Case Tili-Bella Oy
(Laurea-ammattikorkeakoulu, 2012)
Taloushallinnon alan kehitys on viime vuosikymmenien aikana kehittynyt paljon. Kehittyminen ja asiakkaiden uusiin tarpeisiin vastaaminen on yritysmaailmassa välttämätöntä. Kehittyminen on myös menestyksen kannalta tärkeää, joten tämän takia...
The financial management sector has developed considerably in recent decades. In the business world it is necessary to develop and to offer services to meet customers’ new needs. Development is also important for a company in order to succeed. This thesis focuses on the development of financial services in the target company, the accounting firm Tili-Bella Ltd. The purpose of this study was to investigate comprehensively the current state of the company in order to further improve operations and modernize practice taking into account the needs of the customers. The study identifies new services for customers not offered by the company in order to diversify its services. The main objective was to produce a comprehensive development proposal for the company, which will allow activity to be developed in a positive direction and to become more efficient so the company could grow in the future. The study used a quantitative research method in which the target company’s customers were interviewed using an e-form. The research was also conducted in order to develop services so it would serve the thesis as well as possible. The purpose of this study was to determine the current adequacy of services for existing customers and to determine customer interest in the prospect of new services. The goal was to provide a wide-ranging overview of services and customers satisfaction, and to develop service delivery through research to better serve both present and future customers. The results indicate that the main reason for customers’ financial management outsourcing was the desire to focus on their core competences and that the staff did not have financial knowledge. The most important services for customers were accounting and bookkeeping. In addition to basic services, customers were interested in the analysis of their financial statements, tax planning and electronic financial management. Most customers felt that they needed advice on tax planning, future financial planning and the interpretation of their financial statements. The survey of customer satisfaction showed that customers were satisfied with their current service....
The financial management sector has developed considerably in recent decades. In the business world it is necessary to develop and to offer services to meet customers’ new needs. Development is also important for a company in order to succeed. This thesis focuses on the development of financial services in the target company, the accounting firm Tili-Bella Ltd. The purpose of this study was to investigate comprehensively the current state of the company in order to further improve operations and modernize practice taking into account the needs of the customers. The study identifies new services for customers not offered by the company in order to diversify its services. The main objective was to produce a comprehensive development proposal for the company, which will allow activity to be developed in a positive direction and to become more efficient so the company could grow in the future. The study used a quantitative research method in which the target company’s customers were interviewed using an e-form. The research was also conducted in order to develop services so it would serve the thesis as well as possible. The purpose of this study was to determine the current adequacy of services for existing customers and to determine customer interest in the prospect of new services. The goal was to provide a wide-ranging overview of services and customers satisfaction, and to develop service delivery through research to better serve both present and future customers. The results indicate that the main reason for customers’ financial management outsourcing was the desire to focus on their core competences and that the staff did not have financial knowledge. The most important services for customers were accounting and bookkeeping. In addition to basic services, customers were interested in the analysis of their financial statements, tax planning and electronic financial management. Most customers felt that they needed advice on tax planning, future financial planning and the interpretation of their financial statements. The survey of customer satisfaction showed that customers were satisfied with their current service....
Persoonallisuustyypin ja suoritusmotivaation yhteys koettuun myyntimenestykseen ja sijoittautumiseen myyntisegmenteissä
(Laurea-ammattikorkeakoulu, 2012)
Myyntityön tehtäväkenttä on hyvin laaja ja monimuotoinen. Myyjistä on kuitenkin löydettävissä tiettyjä yhdenmukaisia piirteitä. Hyvän myyjän on havaittu täyttävän kolme ominaisuutta: asiaosaaminen, myyntiosaaminen ja myyjätyyppisyys. Tässä tutkimuksessa keskityttiin selvittämään myyjätyyppisyydestä eroteltavia persoonallisuuspiirteitä ja motivaatioperustaa. Tarkemmin tutkimuksen aiheena oli yritysmyyjien persoonallisuuspiirteiden ja motivaatioiden vaikutus koettuun myyntimenestykseen ja sijoittumiseen erilaisiin myyntitehtäviin. Tutkimus tehtiin toimeksiantona telealan yritykselle, jonka yritysmyyjät oli jaettu valmiiksi kolmeen eri tehtäväryhmään: pienyritys-, pien- ja keskisuuri- ja suuryritysmyyjiin. Tarkoituksena oli siis tarkastella, onko tietyillä luontaisilla toimintatavoilla yhteyttä tiettyyn myyntitehtävään.
Myyjätyyppisyyden persoonallisuuspiirteitä ja motivaatioperustaa lähdettiin selvittämään preferenssi- ja motivaatioanalyyseilla. Preferenssit jaettiin Myers-Briggs-tyyppi-indikaattorin mukaisesti neljään eri dimensioon: ekstrovertteihin ja introvertteihin, tosiasiallisiin ja intuitiivisiin, ajatteleviin ja tunteviin sekä järjestelmällisiin ja spontaaneihin. Motivaatiot taas McClellandin tarveajattelun mukaan kolmeen dimensioon: suoritusmotivaatioon, liittymismotivaatioon ja vaikuttamismotivaatioon. Aineisto kerättiin lähettämällä kysely yrityksen 120 myyjälle ja muulle edustajalle. Aineiston käsittely ja jäsentely tapahtui MS Excelillä ja tilastolliset analyysit tehtiin SPSS-ohjelmistolla. Vastaajille luvattiin korvaukseksi kyselyyn käytetystä ajasta henkilökohtaiset preferenssi-ja motivaatioprofiilit.
Vastauksia tuli yhteensä 54, joista 36 oli myyjiä. Vastausten määrä rajoitti hieman tutkimuksen tilastollista merkitsevyyttä. Aineiston avulla päädyttiin kuitenkin tulokseen, että yhdenmukaistavia piirteitä yrityksen myyjissä olivat ekstroverttiys, järjestelmällisyys ja myyntijohtoa korkeammat motivaatiotasot. Suuryritysmyyjiä näytti yhdistävän intuitiivinen tiedonkeräys asiakkaista ja kilpailijoista. Päätöksentekoprosessina loogisuus ja arvopohjaisuus näyttivät olevan tasaisesti jakautuneet. Eniten suhteessa valtaväestöön yliedustettu profiili sisälsi laajalti hyvään myyjään yhdistettäviä ominaisuuksia: aktiivinen, ulospäin suuntautunut, ihmisistä pitävä, järjestelmällinen ja asiat loppuun asti saattava. Suurin osa vastaajista koki menestyvänsä nykyisessä tehtävässään ja etenkin ne henkilöt, joilla oli korkea vaikuttamismotivaatio. Pitkä myyntikokemus oli myös yhdistettävissä korkeaan vaikuttamismotivaatioon.
Johtopäätöksenä voidaan todeta, että yrityksen työntekijöiden preferenssiprofiilirakenne ei ollut liian yhdenmukainen, jotta se aiheuttaisi ongelmia monimuotoisen asiakaskunnan kanssa. Toisaalta tuloksissa oli otettava huomioon, että osa kyselyyn osallistuneista saattoi vastata työroolin odottamalla tavalla. Tämä toisaalta antaa tukea ajatukselle myyjien yhdenmukaistavasta tehtäväroolista. Tulevaisuudessa, mikäli mahdollista, tulisi myyjien rekrytoinneissa tarkastella mahdollisimman pitkälti tehtäväkuvan ja profiilin yhteen saattamiseksi. Organisaation tunteman profiilirakenteen pohjalta on myös helpompi lähteä muodostamaan toimivampia tiimejä ja asiakassuhteita. Motivaatioprofiilien pohjalta myyntijohtajat voivat myös paremmin ymmärtää, millä tasolla myyjät ovat halukkaita toimimaan ja asettaa myyntitavoitteet sen mukaisiksi....
and motivation. The subject of the study concerns the personality types and need for achievement of business-to-business sales staff. These dimensions were compared to self-experienced sales success in various market segments. This study was made as an assignment...
and motivation. The subject of the study concerns the personality types and need for achievement of business-to-business sales staff. These dimensions were compared to self-experienced sales success in various market segments. This study was made as an assignment...
Toiminnan asiakaslähtöinen kehittäminen Case: Hyvän Elämän Ruokakauppa
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin Svarfvarsin tilan ylläpitämän Hyvän Elämän Ruokakaupan asiakastyytyväisyyttä ja sen toiminnan kehittämistä. Tutkimuksen kohteena olivat Hyvän Elämän Ruokakaupan verkkokauppaan rekisteröityneet asiakkaat...
Developing operations through a customer-oriented approach: a case study of Hyvän Elämän Ruokakauppa The objective of this thesis was to explore the level of customer satisfaction with the online store, Hyvän Elämän Ruokakauppa, and to provide recommendations for developing its operations. The targets of this study were the registered customers of Hyvän Elämän Ruokakauppa. The intention was to identify the motives affecting customer behavior and to construct a practical development plan of operations based on the results of the survey. The theoretical framework was based on literature and electronic references related to the subjects of local food, customer satisfaction, packaging and theory on survey studies. The empirical data was gathered using the electronic form software E-lomake, which was targeted at registered customers of Hyvän Elämän Ruokakauppa. The survey was conducted in spring 2011 for the case company. The size of the sample was 125 respondents which covered former, casual and regular customers. The research methodology used was a survey, consisting of quantitative and qualitative sections. The issues under study were divided into seven different main categories which included basic information about the customer; factors related to quality; customer motives; casual and former customers; dealing with competitors; opinions about packaging; and home delivery service. The empirical data collected in the study was analyzed using Microsoft Excel 2010 software. The most significant factors affecting customer satisfaction were found to be organic production, locality, better taste/quality of products and home delivery service. A significant number of customers considered the price of the products to be too high, although competition on price is counter to the principles followed in the organization. Their business concept and corporate philosophy is specifically based on clear information about origin, organic production and ecological operations. Based on the results of the study the areas recommendations for improvement included altering the schedules of home deliveries, expanding selections, enhancing the online store and improving packaging sizes....
Developing operations through a customer-oriented approach: a case study of Hyvän Elämän Ruokakauppa The objective of this thesis was to explore the level of customer satisfaction with the online store, Hyvän Elämän Ruokakauppa, and to provide recommendations for developing its operations. The targets of this study were the registered customers of Hyvän Elämän Ruokakauppa. The intention was to identify the motives affecting customer behavior and to construct a practical development plan of operations based on the results of the survey. The theoretical framework was based on literature and electronic references related to the subjects of local food, customer satisfaction, packaging and theory on survey studies. The empirical data was gathered using the electronic form software E-lomake, which was targeted at registered customers of Hyvän Elämän Ruokakauppa. The survey was conducted in spring 2011 for the case company. The size of the sample was 125 respondents which covered former, casual and regular customers. The research methodology used was a survey, consisting of quantitative and qualitative sections. The issues under study were divided into seven different main categories which included basic information about the customer; factors related to quality; customer motives; casual and former customers; dealing with competitors; opinions about packaging; and home delivery service. The empirical data collected in the study was analyzed using Microsoft Excel 2010 software. The most significant factors affecting customer satisfaction were found to be organic production, locality, better taste/quality of products and home delivery service. A significant number of customers considered the price of the products to be too high, although competition on price is counter to the principles followed in the organization. Their business concept and corporate philosophy is specifically based on clear information about origin, organic production and ecological operations. Based on the results of the study the areas recommendations for improvement included altering the schedules of home deliveries, expanding selections, enhancing the online store and improving packaging sizes....
Palkitsemisen kehittäminen. Case: Pääkaupunkiseudun Asko-myymälät
(Laurea-ammattikorkeakoulu, 2012)
Palkitseminen on johtamisen väline. Palkitsemisen tulee tukea organisaation strategian toteutumista ja palkitsemisjärjestelmän pitää olla räätälöity organisaatiota varten. Palkitsemiseen liittyy keskeisesti rahapalkka, mutta nykyään työntekijät...
Developing Rewarding System. Case Asko-Stores in Metropolitan Area Rewarding is a tool of leadership. Rewarding has to support the organization’s strategy and the rewarding system has to be made to the organization’s needs. Wages are the focus of rewarding, but nowadays workers want other rewards, too. In addition to financial rewards many organizations offer different rewards such as employee benefits and benefits concerning profits and objectives. Feedback and advancement opportunities are also significant rewards. So rewarding can be divided into tangible and intangible rewards. The aim of this bachelor’s thesis was to find a way how rewarding of the sales staff should be developed in Asko, the furniture selling retail chain. The research was limited to the Asko-stores in the metropolitan area. The research included sales staff and store managers’ point of view. The aim was also to study the sales staff’s satisfaction with the current rewarding. The study included both quantitative and qualitative research methods. The study was conducted by sending a questionnaire containing multiple-choice and open-ended questions to the sales staff and store managers in Asko-stores in the metropolitan area. The questionnaire for the sales staff was derived from the theoretical framework and the organization's human resource policies. The questionnaire for the store managers was adapted from the questionnaire of the sales staff. The surveys were implemented with a web-based program SurveyPal. The response rate of the store managers’ survey was 83 and the sales staff’s survey 29. To get a deeper knowledge of the subject a theme interview was conducted for the sales staff of one of the stores. The response rate of the theme interview was 100. The results of the studies showed that there were both good sides and development points in the current rewarding system of the sales staff. Wages were seen as guiding and motivating to get results. Employee benefits were seen as quite good. Feedback from the supervisor was considered important. The most differences occurred in the clarity mind-image. The development points based on the results were the increase of information and feedback, the development of welfare benefits, personal sales in proportion to the working hours, increase of sales competitions and to make them fairer....
Developing Rewarding System. Case Asko-Stores in Metropolitan Area Rewarding is a tool of leadership. Rewarding has to support the organization’s strategy and the rewarding system has to be made to the organization’s needs. Wages are the focus of rewarding, but nowadays workers want other rewards, too. In addition to financial rewards many organizations offer different rewards such as employee benefits and benefits concerning profits and objectives. Feedback and advancement opportunities are also significant rewards. So rewarding can be divided into tangible and intangible rewards. The aim of this bachelor’s thesis was to find a way how rewarding of the sales staff should be developed in Asko, the furniture selling retail chain. The research was limited to the Asko-stores in the metropolitan area. The research included sales staff and store managers’ point of view. The aim was also to study the sales staff’s satisfaction with the current rewarding. The study included both quantitative and qualitative research methods. The study was conducted by sending a questionnaire containing multiple-choice and open-ended questions to the sales staff and store managers in Asko-stores in the metropolitan area. The questionnaire for the sales staff was derived from the theoretical framework and the organization's human resource policies. The questionnaire for the store managers was adapted from the questionnaire of the sales staff. The surveys were implemented with a web-based program SurveyPal. The response rate of the store managers’ survey was 83 and the sales staff’s survey 29. To get a deeper knowledge of the subject a theme interview was conducted for the sales staff of one of the stores. The response rate of the theme interview was 100. The results of the studies showed that there were both good sides and development points in the current rewarding system of the sales staff. Wages were seen as guiding and motivating to get results. Employee benefits were seen as quite good. Feedback from the supervisor was considered important. The most differences occurred in the clarity mind-image. The development points based on the results were the increase of information and feedback, the development of welfare benefits, personal sales in proportion to the working hours, increase of sales competitions and to make them fairer....
Käyttäjäpaneelin hyödyntäminen palautteen keräämisessä -Case: Tilastokeskus
(Laurea-ammattikorkeakoulu, 2012)
keräämisestä ja käsittelystä sekä tiedonkeruumenetelmistä. Teoriaosuuteen valittiin tiedonkeruumenetelmät, koska asiakaspaneeleista ei löytynyt kattavasti kirjallisuutta. Paneelit ovat tapa kerätä palautetta, joissa hyödynnetään näitä menetelmiä...
Feedback from customers is important in developing an organization’s operations in the right direction. At present, many companies use different kinds of customer panels to receive feedback. The purpose of the thesis is to clarify how Statistics Finland could utilize the customer panel or user panel when collecting feedback. Information that has been obtained through user inquiries is often very superficial. More revealing information can often be acquired with the help of user panels. The theoretical framework of the thesis is based on an examination of different stages of customer feedback and data acquisition methods. Different data acquisition methods are discussed due to a lack of theoretical information in the literature on customer panels and panels are a way to collect the feedback using these methods. The possibilities of utilising the user panel were studied based on different sources. A small-scale user panel with digital question forms and interviews seemed the most suitable for Statistics Finland. The second stage of the thesis was to perform a pilot test of the panel. With the help of the pilot panel, functionality was tested at Statistics Finland. The experiences of the user panel showed that maintaining the panel is moderately laborious. However, many users who had given feedback were ready to give feedback also in the future....
Feedback from customers is important in developing an organization’s operations in the right direction. At present, many companies use different kinds of customer panels to receive feedback. The purpose of the thesis is to clarify how Statistics Finland could utilize the customer panel or user panel when collecting feedback. Information that has been obtained through user inquiries is often very superficial. More revealing information can often be acquired with the help of user panels. The theoretical framework of the thesis is based on an examination of different stages of customer feedback and data acquisition methods. Different data acquisition methods are discussed due to a lack of theoretical information in the literature on customer panels and panels are a way to collect the feedback using these methods. The possibilities of utilising the user panel were studied based on different sources. A small-scale user panel with digital question forms and interviews seemed the most suitable for Statistics Finland. The second stage of the thesis was to perform a pilot test of the panel. With the help of the pilot panel, functionality was tested at Statistics Finland. The experiences of the user panel showed that maintaining the panel is moderately laborious. However, many users who had given feedback were ready to give feedback also in the future....
E-oppimispalvelujen markkinointi korkeakouluille - Case: Massidea.org
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli löytää Avoin kansallinen ideapankki (OIBS)-hankkeelle vastauksia siihen, miten sen kehittämää Massidea.org-verkkopalvelua voidaan markkinoida tehokkaasti korkeakoulujen henkilökunnalle. Vastauksia etsittiin kahdesta näkökulmasta: mitkä tekijät vaikuttavat korkeakoulun e-oppimispalvelujen käyttöönottoon ja mitä markkinointiviestinnän keinoja kohderyhmän saavuttamiseksi tulisi hyödyntää? Tutkimus suoritettiin kvalitatiivisella tutkimusotteella ja tutkimusaineisto kerättiin teemahaastattelujen avulla. Tutkimusta varten haastateltiin kuutta henkilöä, joista jokainen tarjosi omanlaisensa näkökulman tutkittavaan asiaan.
Tutkimusta tukevan teoreettisen viitekehyksen pääpaino on markkinointiviestintää ja etenkin sen keinoja käsittelevässä teoriassa. Lisäksi teoreettisessa viitekehyksessä on tutkimusaiheen takia avattu sosiaalista mediaa ja e-oppimista, B2B-markkinointia sekä palvelujen markkinointia käsittelevää teoriaa.
Empiirisen osion tueksi on opinnäytetyössä viitattu aikaisempiin OIBS-hankkeelle tehtyihin tutkimuksiin sekä hankkeen partneriverkoston jäsenten haastatteluihin. Tämän datan avulla on selvitetty, miten markkinointiviestintää on toteutettu hankkeessa aikaisemmin. Partneriverkoston haastatteluista on myös tuotu esille sen jäsenten ehdotuksia tulevaisuudessa käytettävistä markkinointiviestinnän keinoista.
Tapaustutkimuksena suoritetusta tutkimuksesta kävi ilmi, että korkeakouluihin kohdistettavan markkinointiviestinnän tärkein keino on henkilökohtainen myyntityö, jonka toteutustapoja ovat esimerkiksi demonstraatiotilaisuudet ja tapaamiset. Myyntityön ohella on tärkeää hyödyntää sosiaalista mediaa, joka on esimerkiksi erinomainen tiedotus-ja suhdetoiminnan väline. Tutkimus osoitti myös, että markkinointiviestintää voidaan kohdistaa useisiin korkeakoulun sisäisiin tahoihin, mm. koulun johtoon ja opetushenkilökuntaan. Kohderyhmä määräytyy palveluntarjoajan palvelulle asettamien tavoitteiden avulla.
Opinnäytetyön avulla nostettiin esille tietoa, jota voidaan hyödyntää tulevaisuudessa OIBS-hankkeen ja Massidea.orgin markkinointiviestinnän kehittämisessä. Tutkimustulosten perusteella voidaan todeta, että hankkeen tulisi panostaa resurssien salliessa myyntityön ja asiakaslähtöisyyden kehittämiseen sekä aloittaa sosiaalisen median integroimisprosessi sen markkinointiviestintään....
framework for the research is based on theories and methods of marketing communication. Due to the nature of the research subject, the theoretical section of the thesis also discusses theories of social media, e-learning, B2B-marketing and services marketing...
framework for the research is based on theories and methods of marketing communication. Due to the nature of the research subject, the theoretical section of the thesis also discusses theories of social media, e-learning, B2B-marketing and services marketing...









