Haku
Viitteet 2301-2310 / 2981
EDI Kemira Oyj:n AIV-tilausten käsittelyn edistäjänä
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on kuvailla Kemira Oyj:n AIV-tilauksissa käytettävä EDI- eli sähköinen tilausjärjestelmä ja sen tuoma lisäarvo tilaustenkäsittelyyn. EDI tulee sanoista Electronic Data Interchange, jonka suomenkielinen käännös...
EDI Order System in Kemira Ltd’s AIV Ordering The purpose of this bachelor’s was to describe the EDI order system in Kemira Ltd’s AIV ordering and also the benefits which EDI ordering brings to customer service. The EDI order system was introduced in the autumn of 2010 and so far only the pilot customer groups Hankkija-Maatalous and Rautakesko are ordering via the EDI. Kemira’s target is to take advantage of the EDI order possibility also for Kemira’s other products to provide better customer service. The theory part of the thesis work offers a good way to approach the EDI innovations and brings up important things, which should be noticed when innovating it. EDI literature as researching material was mainly used from the 1990s, which was complemented with newer research reports. The thesis work describes the EDI ordering system, which is based on Kemira’s Customer Service Representative’s experiences and findings in her work. Specified information has also been received by participating in meetings where these topics were discussed and by getting acquainted oneself with the EDI partner’s ordering systems. Modeling and comparing the EDI order’s to the traditional ordering strengths the impression that ordering via EDI is more fast and simple. Also the chance of mistakes will decrease. Based on the theoretical material it looks as though EDI’s monitoring and the involvement which it insists are not prioritized on the top in Kemira. In the future it will be accepted to assume that the prioritizing rises when Kemira will be looking for new EDI partners. EDI modeling serves basic information for the EDI ordering extension and as an information material for new users and employees. The examples and descriptions in the thesis work are demonstrating that the EDI ordering saves time for both parts. EDI will not always bring added value and therefore it should always be discussed case-by-case before making decisions. In Kemira`s AIV orders the benefit is huge because the number of incoming orders is so high. This gives the company a great opportunity to prioritize the saved time in customer service or in other important tasks....
EDI Order System in Kemira Ltd’s AIV Ordering The purpose of this bachelor’s was to describe the EDI order system in Kemira Ltd’s AIV ordering and also the benefits which EDI ordering brings to customer service. The EDI order system was introduced in the autumn of 2010 and so far only the pilot customer groups Hankkija-Maatalous and Rautakesko are ordering via the EDI. Kemira’s target is to take advantage of the EDI order possibility also for Kemira’s other products to provide better customer service. The theory part of the thesis work offers a good way to approach the EDI innovations and brings up important things, which should be noticed when innovating it. EDI literature as researching material was mainly used from the 1990s, which was complemented with newer research reports. The thesis work describes the EDI ordering system, which is based on Kemira’s Customer Service Representative’s experiences and findings in her work. Specified information has also been received by participating in meetings where these topics were discussed and by getting acquainted oneself with the EDI partner’s ordering systems. Modeling and comparing the EDI order’s to the traditional ordering strengths the impression that ordering via EDI is more fast and simple. Also the chance of mistakes will decrease. Based on the theoretical material it looks as though EDI’s monitoring and the involvement which it insists are not prioritized on the top in Kemira. In the future it will be accepted to assume that the prioritizing rises when Kemira will be looking for new EDI partners. EDI modeling serves basic information for the EDI ordering extension and as an information material for new users and employees. The examples and descriptions in the thesis work are demonstrating that the EDI ordering saves time for both parts. EDI will not always bring added value and therefore it should always be discussed case-by-case before making decisions. In Kemira`s AIV orders the benefit is huge because the number of incoming orders is so high. This gives the company a great opportunity to prioritize the saved time in customer service or in other important tasks....
Teollisoikeusrikokset Tullissa 2011
(Laurea-ammattikorkeakoulu, 2012)
kustannuksia, koska ne ovat kasvava riski kuluttajien terveydelle ja turvallisuudelle. Tuoteväärennösten vaarallisuutta lisää se, etteivät kuluttajat usein ymmärrä hankkineensa väärennöstä. Erityisen vaarallisia ovat väärennetyt lääkkeet tai elintarvikkeet...
investigated in Finnish customs in 2011, including the categories that were involved, the origin of the goods and the target market of the counterfeits. The purpose of this thesis was also to increase consumers’ knowledge about the risks of purchasing...
investigated in Finnish customs in 2011, including the categories that were involved, the origin of the goods and the target market of the counterfeits. The purpose of this thesis was also to increase consumers’ knowledge about the risks of purchasing...
Verkkopalvelun laatu reseptilääkkeiden markkinoinnissa - Case Novo Nordisk Farma Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli selvittää toimeksiantajayrityksen kotisivuilla sijaitsevan asiakaspalvelun laatua. Toimeksiantajan kotisivuilla oleva asiakaspalveluosio keskittyy yrityksen diabetestuotteiden ...
Asiakastarpeiden kartoitus ja niiden hyödyntäminen – Case Ettonet Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön lähtökohtana opinnäytetyöntekijä tutustui uuteen alaan täyttääkseen toimeksiantajan asettamat työn tehtävät ja tavoitteet. Opinnäytetyö toteutettiin projektina. Sen keskeinen tehtävä oli saada haastateltavilta henkilöiltä hyödyllistä...
Screening of consumer needs and their utilization - Case Ettonet Oy The aim of this thesis was to become familiar with the new industry in order to fulfill the requirements of the specific tasks and objectives set by the principal. The thesis was executed as a project. The main function of the thesis was to obtain useful information from the interviewees that could be used in the results of the thesis and also to deliver valuable information of the industry to the principal. The main objective of this paper was to deliver information to the principal company of the disadvantages of aging faced by the target group. In addition, proposals were given to the principal as for the products that could be obtained in order to broaden its product line as well as for how to further improve the existing products. The principal, Ettonet Oy, designs and sells assistive devices to seniors and to people with reduced mobility. Ettonet Oy’s target market can be divided into two segments: the users and the buyers. The users–segment includes seniors and people with reduced mobility. The buyers-segment consists of family members of the users, service and senior homes as well as municipal service providers. The factors influencing the demand in the assistive devices market, product development, and theme interview as a data collection method acted as a theoretic frame of reference of the project. The factors influencing the assistive device market are the population’s age development, the governmental strategy toward the care for the elderly, the supply of assistive devices, spending habits of the elderly, the importance of home to the seniors, senior consumers’ economic resources as well as the level of nursing home inhabitants. The thesis also deals with product development focusing on its first two phases, brainstorming and part of the pilot study. A total of eight seniors were interviewed for this thesis paper. All of the interviews were conducted at the seniors’ own homes. Nursing and senior home interviews consisted of a total of 13 individuals. The people interviewed ranged from the executives to the nurses of the nursing and senior homes. The theme interview method was used in this project and the interviews were carried out individually or in couples or groups. Each interview was conducted at the interviewee’s workplace, i.e. a nursing or senior home, and two of both kinds of homes were chosen for the project. The result of the thesis is the sum of the interviews and the authors own assessment. During the project the author became familiar with the assistive devices market, the principal company, the seniors and their daily lives and the challenges in them, and also with the operations and challenges of nursing and senior homes. The results were divided into four categories: new innovations; proposals for improving existing products; proposals for product line extension; and the challenges for which there are no found solution at the time. Further, the author obtained additional valuable information about seniors and nursing homes that he delivered to the principal. Ettonet Oy emphasizes in its products their safety, ergonomics, and design. These elements were taken into consideration in the presented results of this project....
Screening of consumer needs and their utilization - Case Ettonet Oy The aim of this thesis was to become familiar with the new industry in order to fulfill the requirements of the specific tasks and objectives set by the principal. The thesis was executed as a project. The main function of the thesis was to obtain useful information from the interviewees that could be used in the results of the thesis and also to deliver valuable information of the industry to the principal. The main objective of this paper was to deliver information to the principal company of the disadvantages of aging faced by the target group. In addition, proposals were given to the principal as for the products that could be obtained in order to broaden its product line as well as for how to further improve the existing products. The principal, Ettonet Oy, designs and sells assistive devices to seniors and to people with reduced mobility. Ettonet Oy’s target market can be divided into two segments: the users and the buyers. The users–segment includes seniors and people with reduced mobility. The buyers-segment consists of family members of the users, service and senior homes as well as municipal service providers. The factors influencing the demand in the assistive devices market, product development, and theme interview as a data collection method acted as a theoretic frame of reference of the project. The factors influencing the assistive device market are the population’s age development, the governmental strategy toward the care for the elderly, the supply of assistive devices, spending habits of the elderly, the importance of home to the seniors, senior consumers’ economic resources as well as the level of nursing home inhabitants. The thesis also deals with product development focusing on its first two phases, brainstorming and part of the pilot study. A total of eight seniors were interviewed for this thesis paper. All of the interviews were conducted at the seniors’ own homes. Nursing and senior home interviews consisted of a total of 13 individuals. The people interviewed ranged from the executives to the nurses of the nursing and senior homes. The theme interview method was used in this project and the interviews were carried out individually or in couples or groups. Each interview was conducted at the interviewee’s workplace, i.e. a nursing or senior home, and two of both kinds of homes were chosen for the project. The result of the thesis is the sum of the interviews and the authors own assessment. During the project the author became familiar with the assistive devices market, the principal company, the seniors and their daily lives and the challenges in them, and also with the operations and challenges of nursing and senior homes. The results were divided into four categories: new innovations; proposals for improving existing products; proposals for product line extension; and the challenges for which there are no found solution at the time. Further, the author obtained additional valuable information about seniors and nursing homes that he delivered to the principal. Ettonet Oy emphasizes in its products their safety, ergonomics, and design. These elements were taken into consideration in the presented results of this project....
Hävikinhallinta vaatteiden vähittäismyynnissä
(Laurea-ammattikorkeakoulu, 2012)
yksilöitä, voi olla hyvinkin haastavaa löytää oikeat ja kustannustehokkaat menetelmät hävikkiongelmien ehkäisemiseen. Tärkeimpänä hävikin muodostumisen estäjänä saattaakin olla myymälässä työskentelevä henkilökunta eikä välttämättä kalliit ulkopuoliset...
Loss prevention in clothing retail Loss is an extremely common phenomenon in the clothing retail business. It affects the operating profit of the company negatively as well as the work atmosphere. There are several different tools for loss prevention, but since each store is different, it is highly challenging to find proper and cost-effective methods for preventing loss-related problems. The most important inhibitor of loss might be the staff which works in the store instead of expensive outside services. The subject of this study is the loss which takes place particularly inside the shop, those factors which cause the loss, but also those that prevent loss. Loss and loss prevention in the retail sale of clothes are discussed in the theoretical section. This thesis was commissioned by Bestseller Retail Finland Oy, a retail clothing company which operates in Finland. The objective of the work is to produce qualitative information for the use of the target company and to clarify the cause of loss and other factors in the store that are related to loss control. The results are based on data obtained from a qualitative study conducted in April 2012. The study sample was taken from the stores owned by Bestseller Retail Finland Oy in February 2012. Due to the large number of stores, ten shops were chosen for the actual study with twenty persons from these ten stores participating in the study. These stores were chosen by counting each shop’s inventory differences over three years (February 2009 – January 2012) and by choosing those five shops with the biggest differences and the five shops with the least differences. The study was conducted using a semi-structured electronic inquiry form. Analysis of the research data revealed four disadvantages that cause the most loss from the workers' point of view. These were external theft, the carelessness of the employees, IT problems and the lack of the education of the staff in the battle against the loss. In contrast, the factors that were perceived to mostly prevent loss were the motivated attitudes of the staff, the well-organized operation of the store, the right number of products in deliveries and accuracy during the inventory count. At the end of the thesis further research is recommended, such as expanding the study to include possible differences due to cashiers....
Loss prevention in clothing retail Loss is an extremely common phenomenon in the clothing retail business. It affects the operating profit of the company negatively as well as the work atmosphere. There are several different tools for loss prevention, but since each store is different, it is highly challenging to find proper and cost-effective methods for preventing loss-related problems. The most important inhibitor of loss might be the staff which works in the store instead of expensive outside services. The subject of this study is the loss which takes place particularly inside the shop, those factors which cause the loss, but also those that prevent loss. Loss and loss prevention in the retail sale of clothes are discussed in the theoretical section. This thesis was commissioned by Bestseller Retail Finland Oy, a retail clothing company which operates in Finland. The objective of the work is to produce qualitative information for the use of the target company and to clarify the cause of loss and other factors in the store that are related to loss control. The results are based on data obtained from a qualitative study conducted in April 2012. The study sample was taken from the stores owned by Bestseller Retail Finland Oy in February 2012. Due to the large number of stores, ten shops were chosen for the actual study with twenty persons from these ten stores participating in the study. These stores were chosen by counting each shop’s inventory differences over three years (February 2009 – January 2012) and by choosing those five shops with the biggest differences and the five shops with the least differences. The study was conducted using a semi-structured electronic inquiry form. Analysis of the research data revealed four disadvantages that cause the most loss from the workers' point of view. These were external theft, the carelessness of the employees, IT problems and the lack of the education of the staff in the battle against the loss. In contrast, the factors that were perceived to mostly prevent loss were the motivated attitudes of the staff, the well-organized operation of the store, the right number of products in deliveries and accuracy during the inventory count. At the end of the thesis further research is recommended, such as expanding the study to include possible differences due to cashiers....
Digitaalisen medianäytön hyödyntäminen markkinointiviestinnässä : case: Fazer
(Laurea-ammattikorkeakoulu, 2012)
Digitaalisuus on tuonut reaaliaikaisen viestinnän osaksi jokapäiväistä elämäämme. Tässä opinnäytetyössä tutkitaan yrityksen markkinointiviestintää ja digitaalisuuden viestintään tuomia muutoksia. Asiaa tarkastellaan ...
Maahantuontiyrityksen verkkokauppa venäläisille turisteille
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin, ovatko venäläiset turistit potentiaalisia asiakkaita suomalaisen maahantuontiyrityksen verkkokaupalle, sekä perehdyttiin aiheeseen liittyvään Internet-markkinointiin. Kohderyhmäksi rajattiin venäläiset henkilöt, jotka ovat käyneet Suomessa os-toksilla. Työn tarkoituksena oli selvittää, olisiko venäläisille turisteille tarkoitettu verkkokauppa mahdollinen liiketoimintamalli. Opinnäytetyön aineisto koostuu kirjallisuudesta, sähköisistä lähteistä sekä haastatteluista.
Työssä tutustutaan Internet-markkinoinnin määritelmään yleisesti. Lisäksi selvitetään tietoja venäläisistä turisteista, muun muassa missä he käyvät, mitä he ostavat, kuinka paljon rahaa he käyttävät sekä mielipiteitä heidän tarpeidensa perusteella rakennetusta verkkokaupasta.
Tutkimusmenetelmä oli kvalitatiivinen ja se toteutettiin haastattelun avulla. Haastattelu suoritettiin Suomessa asuvan venäläisen henkilön sukulaisille ja ystäville. Vastauksia saatiin myös lähettämällä haastattelukysymykset sähköpostilla Pietarissa toimivaan yritykseen. Haastattelukysymykset laadittiin siten, että vastaaminen olisi mahdollisimman helppoa ja saadut tulokset luotettavia. Pyrkimyksenä oli huomioida haastateltavien tulkinnat sekä heidän vastaustensa merkitys.
Tutkimustuloksista selvisi, että verkkokauppa herätti paljon positiivista kiinnostusta. Venäläiset arvostavat Suomesta saatavaa laatua ja palvelua mutta tällä hetkellä venäläisille suunnatut suomalaiset sivustot eivät ole asiakaskunnan toiveita ja vaatimuksia täyttäviä. Tällaisen verkkokaupan perustaminen olisi mahdollista, jos pystyttäisiin täyttämään haastatteluun vas-tanneiden vaatimat kriteerit.
Kehitysehdotuksia esitettiin siitä, kuinka Internetin käyttömahdollisuuksia arvioitaessa pitää yritykselle luoda oikeanlaiset nykyaikaiset kotisivut tarpeiden mukaan. Verkkokaupan perustamista varten tulisi palkata venäläinen henkilö....
provides contextual information about Internet marketing. The target group was limited to Russians who have been in Finland for shopping. The aim was to determine whether an online store for Russian tourists would be a viable business model. The research...
provides contextual information about Internet marketing. The target group was limited to Russians who have been in Finland for shopping. The aim was to determine whether an online store for Russian tourists would be a viable business model. The research...
Markkinoinnin kilpailukeinot osana Suomen Monetan liiketoimintaa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli löytää ratkaisu siihen, tulisiko toimeksiantajan keskittyä enemmän sähköiseen vai painettuun markkinointiin. Opinnäytetyön toimeksiantaja oli Suomen Moneta (Oy Nordic Moneta Ab:n virallinen aputoiminimi). Suomen Moneta myy ja markkinoi keräilyrahoja sekä mitaleita suoramarkkinoinnin avulla. Toimeksiantajan tyypillinen asiakas on ostoksiaan harkitseva 60-64–vuotias mies.
Opinnäytetyö koostui teoriaosuudesta sekä kvantitatiivisesta tutkimuksesta. Teoriaosuudessa käsiteltiin markkinoinnin kilpailukeinoja: erityisesti saatavuutta ja markkinointiviestintää. Kvantitatiivinen tutkimus toteutettiin sähköisellä kyselylomakkeella, johon Suomen Monetan vuoden sisään reaktivoituneet asiakkaat vastasivat. Tutkimuksen tarkoituksena oli löytää ratkaisu siihen, millaista markkinointia Suomen Monetan tulisi asiakkailleen kohdistaa. Kyselyssä selvitettiin esimerkiksi asiakkaiden mielenkiinnon kohteita, tärkeimpiä ostokriteerejä sekä mieluisimpia tilauskanavia.
Tulosten perusteella Internet ja sähköposti olivat mieluisimmat asiointi- ja tilauskanavat. Internetiä pidettiin helppona ja nopeana asiointikanavana. Tärkeimpiä ostokriteerejä olivat tuotteen hinta, aihepiiri sekä lähetys ilman toimitusmaksua. Tuotteista asiakkaita kiinnostivat eniten suomalaiset tuotteet, kulta ja hopea. Avoimessa kysymyksessä asiakkaat toivoivat edullisempia tuotteita sekä markkinointipostitusten vähentämistä. Syyksi mainittiin kiire sekä luonnon säästäminen.
Tutkimustulosten perusteella voidaan päätellä, että Suomen Monetan tulisi keskittyä enemmän sähköiseen markkinointiin ja käyttää Internetiä monipuolisesti hyödykseen. Bannerit ja sosiaalisen median suosio antavat toimeksiantajalle uudenlaisia kanavia markkinoinnille, ja niillä tavoitetaan monipuolisesti eri-ikäisiä asiakkaita. Suomen Monetan tulisi keskittyä markkinoimaan myös edullisempia tuotteita sekä koruja, joilla voisi saada uusia asiakkaita. Asiakaspalvelu on muuttanut nykyaikana muotoaan. Henkilökohtainen palvelu ei ole yhtä tärkeää kuin ennen, ja asiakaspalvelua voidaan antaa eri keinoin myös Internetin kautta. Suomen Moneta voisi parantaa kotisivuillaan sähköpostin näkyvyyttä sekä palvella asiakkaitaan myös online-asiakaspalvelijan avulla. Näillä keinoilla yrityksen asiakaspalvelu parantuisi ja asiakkaat löytäisivät nopeammin ratkaisun mahdollisissa ongelmatilanteissa....
The aim of this Bachelor´s thesis was to determine the best marketing channel for the case company and to decide whether it is better to use e-marketing or printed marketing. The thesis was commissioned by Suomen Moneta (Oy Nordic Moneta Ab), which...
The aim of this Bachelor´s thesis was to determine the best marketing channel for the case company and to decide whether it is better to use e-marketing or printed marketing. The thesis was commissioned by Suomen Moneta (Oy Nordic Moneta Ab), which...
Perehdytysprosessin kehittäminen Case: Apetit Kala Oy Palvelumyynti
(Laurea-ammattikorkeakoulu, 2012)
Toiminnallisen opinnäytetyöni aihe on työelämälähtöinen ja toimeksianto Apetit Kala Oy Palvelumyynniltä. Tarkoituksena oli luoda perehdytyskansio Apetit Kala Oy Palvelumyynnin palvelumyyntipisteisiin myyjien perehdyttämiseen. Perehdytysmateriaalille...
Developing the orientation process : case: Apetit Kala Oy This is a functional working life oriented thesis that was commissioned by the company Apetit Kala Oy. The purpose of the thesis was to create an orientation folder to be used in shops of Apetit Kala Oy. There was a great need for an orientation folder, since the company lacked up-to-date material of orientation. The orientation folder is designed for the salesmen of Apetit Kala Oy to support their professional development. With the help of the orientation folder new employees can easily internalize company’s values and business ideology and study the theoretical part of the work. There is a check-list included in the folder, which is a tool for well-organized orientation. The purpose of the orientation folder is to serve as a versatile instrument in the orientation of the new employees and also act as a manual for the more experienced employees. With the help of the folder orientation process should be more organized, well-planned and efficient. Even though I had the main responsibility of the planning and carrying out the project, I worked in close cooperation with Apetit Kala Oy. As a foundation of the orientation folder and report I used variable literature on personnel management and orientation....
Developing the orientation process : case: Apetit Kala Oy This is a functional working life oriented thesis that was commissioned by the company Apetit Kala Oy. The purpose of the thesis was to create an orientation folder to be used in shops of Apetit Kala Oy. There was a great need for an orientation folder, since the company lacked up-to-date material of orientation. The orientation folder is designed for the salesmen of Apetit Kala Oy to support their professional development. With the help of the orientation folder new employees can easily internalize company’s values and business ideology and study the theoretical part of the work. There is a check-list included in the folder, which is a tool for well-organized orientation. The purpose of the orientation folder is to serve as a versatile instrument in the orientation of the new employees and also act as a manual for the more experienced employees. With the help of the folder orientation process should be more organized, well-planned and efficient. Even though I had the main responsibility of the planning and carrying out the project, I worked in close cooperation with Apetit Kala Oy. As a foundation of the orientation folder and report I used variable literature on personnel management and orientation....
Sisäinen viestintä kasvavassa yrityksessä
(Laurea-ammattikorkeakoulu, 2012)
Strategiset liiketoiminnan muutokset ovat usein tunnusomaisia yritysten kehittyessä. Uudistuva yritys joutuu usein tilanteeseen, jossa se joutuu käsittelemään muun muassa organisaatiomuutoksia. Ominaista toimivalle muutokselle ...









