Haku
Viitteet 2361-2370 / 2981
Markkinointisuunnitelma Case: Ringetteseura Blue Rings
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on markkinointisuunnitelman laatiminen ringetteseura Blue Ringsin edustusjoukkueelle. Lähtökohtana on pidetty suunnitelman toteutuskelpoisuutta käytännössä sekä suunnitelman reaalisuutta. Opinnäytetyö on toteutettu projektityönä, jossa on käytetty benchmarkkauksen lisäksi sekä kvalitatiivisia että empiirisiä tutkimusmenetelmiä. Opinnäytetyö koostuu kahdesta osiosta; teoreettinen viitekehys sekä empiirinen osio. Teoriana opinnäytetyössä on käytetty markkinoinnin perinteisiä menetelmiä. Lisäksi teoriaviitekehys perustuu sponsorointiin ja sen merkitykseen urheilumarkkinoinnissa. Empiirisessä osiossa tuon esille työn tuloksia ja johtopäätöksiä. Muun muassa yhteistyö- eli sponsorisopimusten saavuttamisesta.
Ringetteseura Blue Rings on vuonna 2010 perustettu seura, jonka tarkoituksena on edistää ja kehittää tyttöjen ja naisten kilpailuun perustuvaa ringetteharrastusta. Seura on rakennettu kas-vattajaseurojen Nurmijärven Seven Ringettes Associationsin, Keravan Shakers ringeten ja Tuusula ringeten ympärille. Tavoitteena on rakentaa seuratoimintaa yli joukkuerajojen ja yhdistää kasvattajaseurojen toimintaa perustamalla kilpajoukkueet pääosin kasvattajaseurojen pelaajista. Ringette lajina on hyvin pieni ja harrastajamäärät eivät ole kovin suuria, sen vuoksi yhdistelmäjoukkue antaa lähiseudun pelaajille ainutlaatuisen mahdollisuuden toteuttaa itseään lajin parissa.
Lajin heikko näkyvyys niin lähialueilla kuin kansallisesti tuottaa haastetta markkinoinnin to-teuttamiseen. Seurat eivät pysy markkinoinnin murroksessa mukana, joten esimerkiksi internetin mukanaan tuomat mahdollisuudet ja sosiaalisen median hyväksikäyttö on hyvin vähäistä. Näkyvyyden puute aiheuttaa ongelmia, kuten sponsoreiden hankinta on vaativaa, sillä yritykset eivät tiedä, mitä he lähtevät tukemaan. Opinnäytetyössä pyrittiin luomaan selkeä pohja markkinoinnin rakentamiselle, jossa on otettu huomioon markkinoinnin murroksen mukanaan tuomat mahdollisuudet.
Opinnäytetyön markkinointisuunnitelman rakentamisessa on hyödynnetty pääasiassa erilaisia markkinoinninkeinoja keskittyen urheilumarkkinointiin ja sponsorointiin. Suunnitelman pohjana käytetään Blue Rings edustuksen viime vuoden toimintasuunnitelmaa ja sen toteutumista käytännössä. Näiden pohjalta on laadittu kehitysehdotuksia tulevan kauden 2011–2012 mark-kinointitoimenpiteille....
discussing sponsorships, because companies do not know what they are endorsing. The goal of this study was to create a thesis with a clear base for the creation of marketing, which takes into account the possibilities brought about by the marketing revolution...
discussing sponsorships, because companies do not know what they are endorsing. The goal of this study was to create a thesis with a clear base for the creation of marketing, which takes into account the possibilities brought about by the marketing revolution...
Vuokratyöntekijän asema ja työoikeudellinen turva
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni tavoitteena on tutkia, millaisia kokemuksia kohderyhmään kuuluvilla nuorilla vuokratyötä tehneillä aikuisilla on vuokratyöntekijän asemasta ja selvittää, toteutuvatko heidän kohdallaan työntekijän oikeudet. Opinnäytetyössäni olen...
Rental workers, uncertainty at their work This thesis is meant to clear the following terms: What does modern rental work mean? And how do laws and other ratios suit to everyday rental work? In this thesis I have four themes which give guidelines to this work. Those themes are: position of rental workers, protection against unilateral termination and the lack of protection in employment relationship, occupational health care and sick leave as well as the annual holidays and other benefits. This thesis pays attention to especially how the distinctions of the rental work have caused disagreements and different kinds of interpretations among employers and employees. This thesis also tries to reflect the meager number of answers that the legislation gives us to these typical problems in rental work. An inquiry to employees was made to represent the thesis’ empirical side. This inquiry was meant to comprehensively reflect rental workers, life and that is why there were both qualitative and quantitative questions. The inquiry helped me to find out how the respondents experienced the position of rental workers and what kind of ideas they had to improve rental work and the legislation which regulate rental work. At the beginning of this thesis I will clarify the terms and connections of rental work and the labor code. After this I present the history of rental work and its regulations. At the beginning of the work is also present the basis and the backgrounds of the inquiry. When the basics rental work have been discussed, the thesis steps into the actual handling of the topics. In pursuance of every theme I aim to clarify the basics of the legislation and how these regulations actualize in practice and what kind of conflicts there are between these two parties. At the end of this thesis I will summarize the results and make some development proposals....
Rental workers, uncertainty at their work This thesis is meant to clear the following terms: What does modern rental work mean? And how do laws and other ratios suit to everyday rental work? In this thesis I have four themes which give guidelines to this work. Those themes are: position of rental workers, protection against unilateral termination and the lack of protection in employment relationship, occupational health care and sick leave as well as the annual holidays and other benefits. This thesis pays attention to especially how the distinctions of the rental work have caused disagreements and different kinds of interpretations among employers and employees. This thesis also tries to reflect the meager number of answers that the legislation gives us to these typical problems in rental work. An inquiry to employees was made to represent the thesis’ empirical side. This inquiry was meant to comprehensively reflect rental workers, life and that is why there were both qualitative and quantitative questions. The inquiry helped me to find out how the respondents experienced the position of rental workers and what kind of ideas they had to improve rental work and the legislation which regulate rental work. At the beginning of this thesis I will clarify the terms and connections of rental work and the labor code. After this I present the history of rental work and its regulations. At the beginning of the work is also present the basis and the backgrounds of the inquiry. When the basics rental work have been discussed, the thesis steps into the actual handling of the topics. In pursuance of every theme I aim to clarify the basics of the legislation and how these regulations actualize in practice and what kind of conflicts there are between these two parties. At the end of this thesis I will summarize the results and make some development proposals....
Markkinointisuunnitelma Case: Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on laatia markkinointisuunnitelma espoolaiselle kuljetusja
liikennealan konsultointiyritykselle Yritys X:lle. Markkinointisuunnitelmassa keskitytään
antamaan konkreettisia ehdotuksia ...
Salibandyliigaseuran toiminnan kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
, asuinkunta, suhde salibandyyn, työ- ja opiskelutilanne, otteluissa käymisen aktiivisuus sekä sen, mistä he saavat tietoa ottelutapahtumista. Kyselylomakkeella tiedusteltiin myös sitä, miten asiakkaiden mielestä kyseinen seura voisi kehittää toimintaansa. Kun...
Developing the operations of a floorball league club The purpose of this thesis was to implement customer research for a floorball league club. With the results of the research the organization will be able to develop their match events. The questionnaire examined the customer's age, gender, place of residence, the relationship with floorball, working and studying situation, activity of participating in matches. It had also a question about where they can get information about these events. The questionnaire also asked about how customers think that the team could develop its matches. When an organization knows as much as possible about their customers, it will be easier to market their business. My thesis is grounded on the theory of success factors of the organization. In this case they are the organization's competitiveness, customer service and satisfaction, event marketing and image building. These are important elements for the success of the organization. In addition, I have also processed a little floorball as a sport. My thesis is a quantitative study. The research data collection method that I used was a ques-tionnaire, which the floorball club´s home spectators had a chance to answer at three home match events. The results of this thesis show that almost half of the organization's customers have floorball as a hobby. Three out of four told that they had been to a home match event last season. The most important information channels were the club website, local newspaper, and I heard from a friend channels. The respondents gave the club a lot of good ideas for improvement, which are monitored use in areas such as marketing and further development of its activities....
Developing the operations of a floorball league club The purpose of this thesis was to implement customer research for a floorball league club. With the results of the research the organization will be able to develop their match events. The questionnaire examined the customer's age, gender, place of residence, the relationship with floorball, working and studying situation, activity of participating in matches. It had also a question about where they can get information about these events. The questionnaire also asked about how customers think that the team could develop its matches. When an organization knows as much as possible about their customers, it will be easier to market their business. My thesis is grounded on the theory of success factors of the organization. In this case they are the organization's competitiveness, customer service and satisfaction, event marketing and image building. These are important elements for the success of the organization. In addition, I have also processed a little floorball as a sport. My thesis is a quantitative study. The research data collection method that I used was a ques-tionnaire, which the floorball club´s home spectators had a chance to answer at three home match events. The results of this thesis show that almost half of the organization's customers have floorball as a hobby. Three out of four told that they had been to a home match event last season. The most important information channels were the club website, local newspaper, and I heard from a friend channels. The respondents gave the club a lot of good ideas for improvement, which are monitored use in areas such as marketing and further development of its activities....
Imagotutkimus Case: Kauppakeskus Sellon Sembalot-hintakampanja
(Laurea-ammattikorkeakoulu, 2012)
Espoon Leppävaarassa sijaitsee Suomen toiseksi suurin kauppakeskus, Sello. Kauppakeskuksen tahtotila on olla Espoolle merkittävä kaupunkikeskus. Kauppakeskus Sellossa on yli 170 liikettä ja palvelualan yritystä, jotka kuuluvat Sellon...
Sello is the second largest shopping center in Finland. Located in Espoo, Leppävaara, it contains over 170 shops and services, all of which belong to the Sello entrepreneur association. A week long campaign, Sembalot, is commissioned twice a year in spring and autumn by the association. The involvement of the shops is highly important for the campaign and the aim of Sembalot is to offer a large selection of interesting products for sale. The campaign is intended to be desirable for both shops in Sello and their potential consumers and Sembalot receives 50 percent of Sello’s marketing budget. The purpose of this research was to measure the marketing activity, and it was commissioned by the Sello entrepreneur association. The main objective of the research was to deliver an overview of the spring 2011 Sembalot campaign using quantitative research methods. The focus of the research was the image of the campaign and the success of the marketing communication. One objective was also to create a picture of a typical Sembalot customer. The main research problem was to determine the elements of the campaign that are positive and should be supported and maintained in the future, and those elements which can be considered too costly in resources and not worthy of investment. The theoretical framework consists of a discussion of the main issues related to business in shopping centers, a clarification of the elements of a campaign and a description of the different features of the campaign image. The study was conducted using quantitative research methods with random sample data collection. The data was collected from the customers at Sembalot in Sello and a total of 774 responses were received. The results were analyzed and processed using the SPSS statistical and Excel spreadsheet programs. The research can be repeated on the basis of this research process. The results indicate that the marketing communication did reach customers and that the marketing was successful. The Sembalot catalogue was the most noticed media, and the campaign was perceived in the manner intended by the marketing, with Sembalot being perceived as an interesting and diverse campaign. The typical visitor to Sembalot was a woman, highly educated and with a family. The research also contains some qualitative research of the shops owners’ feedback after the campaign. A number of the Sello shop representatives clearly realized the impact of good product choice in order to gain the best results from the campaign. The research also includes proposals for improvement to the campaign....
Sello is the second largest shopping center in Finland. Located in Espoo, Leppävaara, it contains over 170 shops and services, all of which belong to the Sello entrepreneur association. A week long campaign, Sembalot, is commissioned twice a year in spring and autumn by the association. The involvement of the shops is highly important for the campaign and the aim of Sembalot is to offer a large selection of interesting products for sale. The campaign is intended to be desirable for both shops in Sello and their potential consumers and Sembalot receives 50 percent of Sello’s marketing budget. The purpose of this research was to measure the marketing activity, and it was commissioned by the Sello entrepreneur association. The main objective of the research was to deliver an overview of the spring 2011 Sembalot campaign using quantitative research methods. The focus of the research was the image of the campaign and the success of the marketing communication. One objective was also to create a picture of a typical Sembalot customer. The main research problem was to determine the elements of the campaign that are positive and should be supported and maintained in the future, and those elements which can be considered too costly in resources and not worthy of investment. The theoretical framework consists of a discussion of the main issues related to business in shopping centers, a clarification of the elements of a campaign and a description of the different features of the campaign image. The study was conducted using quantitative research methods with random sample data collection. The data was collected from the customers at Sembalot in Sello and a total of 774 responses were received. The results were analyzed and processed using the SPSS statistical and Excel spreadsheet programs. The research can be repeated on the basis of this research process. The results indicate that the marketing communication did reach customers and that the marketing was successful. The Sembalot catalogue was the most noticed media, and the campaign was perceived in the manner intended by the marketing, with Sembalot being perceived as an interesting and diverse campaign. The typical visitor to Sembalot was a woman, highly educated and with a family. The research also contains some qualitative research of the shops owners’ feedback after the campaign. A number of the Sello shop representatives clearly realized the impact of good product choice in order to gain the best results from the campaign. The research also includes proposals for improvement to the campaign....
Pörssiyhtiön hallituksen monimuotoisuus - henkilöstöjohtajat jäseninä
(Laurea-ammattikorkeakoulu, 2012)
, haettiin vastauksia. Opinnäytetyön tarkoitus oli myös selvittää, mitkä tekijät vaikuttavat henkilöstöjohtajan hallituksessa menestymiseen. Miten henkilöstöjohtamisen osaamista hyödynnetään hallitustyöskentelyssä ja mikä on henkilöstöjohtajataustaisen...
Board Diversity in Listed Companies – Human Resources Directors as Members The objective of this study was to clarify the obstacles that prevent human resources directors’ nominations in the boards of Finnish listed companies. What the requirements are for a successful contribution in the board while a human resources director has been nominated was also studied. The research aimed also to understand how the knowhow is utilized and what the added value is of human resources professionals in the board level. What the relationship is between a functional board member and an operative colleague, in this study human resources director, was also examined. Environment, general tasks and responsibilities that board members in a listed company face are described in the theory section. Also Corporate Governance, recruitment process and the criteria for a board member candidate as well as human resources function were described. The study was based on a qualitative research, which contains the interviews of three chairmen of the board, three already nominated Human Resources Directors and three headhunters. A board candidate is expected to have a wide business experience. Board nominations are therefore traditionally based on already gained board experience and the position of a CEO or managing director in a listed company. The interviews showed that the obstacles preventing human resources director nominations originate from for instance attitudes and the lack of appreciation of shareholders and the nomination committee members towards human resources function and directors. It was found out that human resources professionals themselves are at the same time not always active, ambitious or interested enough in being available for board membership. The factors and criteria that make human resources directors a competent and interesting choice was one part of the study. Based on the interviews they are expected to have similar qualifications as the other members. The position at a board is a time consuming task where certain knowledge and experience are needed. But whether a human resources professional succeeds in this position of trust is more depending on the quality of the person than the profession. It is obvious that the relationship between a board member and an operative director has to be transparent. The research findings stated that the board diversity required by the Corporate Governance has not been realized only by the nominations of human resources directors’ profession but also partly by the gender. The other board diversity factors that were described in the theory section are for instance age, education, nationality and cultural knowledge or experience. Three human resources professionals have so far been nominated in the boards of global Finnish listed companies. As the topic human resources directors in the boards of listed companies was not yet researched in Finland this study provided an interesting and, at least in Finland, unique material in a situation where the election criteria for a board member are changing and becoming more accurate....
Board Diversity in Listed Companies – Human Resources Directors as Members The objective of this study was to clarify the obstacles that prevent human resources directors’ nominations in the boards of Finnish listed companies. What the requirements are for a successful contribution in the board while a human resources director has been nominated was also studied. The research aimed also to understand how the knowhow is utilized and what the added value is of human resources professionals in the board level. What the relationship is between a functional board member and an operative colleague, in this study human resources director, was also examined. Environment, general tasks and responsibilities that board members in a listed company face are described in the theory section. Also Corporate Governance, recruitment process and the criteria for a board member candidate as well as human resources function were described. The study was based on a qualitative research, which contains the interviews of three chairmen of the board, three already nominated Human Resources Directors and three headhunters. A board candidate is expected to have a wide business experience. Board nominations are therefore traditionally based on already gained board experience and the position of a CEO or managing director in a listed company. The interviews showed that the obstacles preventing human resources director nominations originate from for instance attitudes and the lack of appreciation of shareholders and the nomination committee members towards human resources function and directors. It was found out that human resources professionals themselves are at the same time not always active, ambitious or interested enough in being available for board membership. The factors and criteria that make human resources directors a competent and interesting choice was one part of the study. Based on the interviews they are expected to have similar qualifications as the other members. The position at a board is a time consuming task where certain knowledge and experience are needed. But whether a human resources professional succeeds in this position of trust is more depending on the quality of the person than the profession. It is obvious that the relationship between a board member and an operative director has to be transparent. The research findings stated that the board diversity required by the Corporate Governance has not been realized only by the nominations of human resources directors’ profession but also partly by the gender. The other board diversity factors that were described in the theory section are for instance age, education, nationality and cultural knowledge or experience. Three human resources professionals have so far been nominated in the boards of global Finnish listed companies. As the topic human resources directors in the boards of listed companies was not yet researched in Finland this study provided an interesting and, at least in Finland, unique material in a situation where the election criteria for a board member are changing and becoming more accurate....
Bränditutkimus - Case: Kalevala Koru Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsitteli Kalevala Koru Oy:n bränditutkimusta, missä tutkittiin Kalevala Korun merkitystä kuluttajille. Lisäksi selvitettiin, miten kuluttajien mielipiteet Kalevala Koru –brändistä ovat muuttuneet vuosien saatossa sekä miten nuoret...
Brand Research - Case: Kalevala Jewelry This Bachelor's thesis examines a well-known Finnish brand, Kalevala Jewelry. The object of the research was to find out what Kalevala Jewelries means to consumers and what they think about Kalevala Jewelries as a famous Finnish brand today as well as how their thoughts have changed during time. The subject was easy to choose because of both the researchers' will to write about a famous Finnish brand and also their love for jewelries. An advertisement analysis of two Kalevala Jewelry advertisements was also included in the research as the ads were compared to each other using the SMILE concept. The research method used in this thesis was qualitative. Information for the study was mainly gathered with a half-structured questionnaire. The study was carried out in co-operation with jewelry stores in Kerava. The questionnaire forms were available for customers in the jewelry stores for two months. All in all 54 customers answered and returned the form. The object of the questionnaire was to measure the respondents' knowledge of jewelries, what Kalevala Jewelry means to them and what kind of adjectives people use to describe Kalevala Jewelries. Other variables in the questionnaire were the respondents' age and gender. The role of an advertisemen proved to be rather big for the research when comparing the two advertisements with each other. Kalevala Jewelry has made a few collections, which are historically important to the brand. Halikko’s necklace is one example of these collections. The research proved that Kalevala Jewelry brand is well-known in Finland. Some Kalevala Jewelry collections are more known than the others. A great example is the Halikko's necklace, which became well-known after Hanna Pakarinen wore it when representing Finland in the Eurovision song contest. An important object of the research was to find out how young people experience Kalevala Jewelries. Results of the research pointed out that older people prefer Kalevala Jewelries more than the young. The results of questionnaires were analyzed with Excel. Every answer was analyzed one by one after which the examination of results began. The research pointed out that Kalevala Jewelry is a highly appreciated brand in Finland....
Brand Research - Case: Kalevala Jewelry This Bachelor's thesis examines a well-known Finnish brand, Kalevala Jewelry. The object of the research was to find out what Kalevala Jewelries means to consumers and what they think about Kalevala Jewelries as a famous Finnish brand today as well as how their thoughts have changed during time. The subject was easy to choose because of both the researchers' will to write about a famous Finnish brand and also their love for jewelries. An advertisement analysis of two Kalevala Jewelry advertisements was also included in the research as the ads were compared to each other using the SMILE concept. The research method used in this thesis was qualitative. Information for the study was mainly gathered with a half-structured questionnaire. The study was carried out in co-operation with jewelry stores in Kerava. The questionnaire forms were available for customers in the jewelry stores for two months. All in all 54 customers answered and returned the form. The object of the questionnaire was to measure the respondents' knowledge of jewelries, what Kalevala Jewelry means to them and what kind of adjectives people use to describe Kalevala Jewelries. Other variables in the questionnaire were the respondents' age and gender. The role of an advertisemen proved to be rather big for the research when comparing the two advertisements with each other. Kalevala Jewelry has made a few collections, which are historically important to the brand. Halikko’s necklace is one example of these collections. The research proved that Kalevala Jewelry brand is well-known in Finland. Some Kalevala Jewelry collections are more known than the others. A great example is the Halikko's necklace, which became well-known after Hanna Pakarinen wore it when representing Finland in the Eurovision song contest. An important object of the research was to find out how young people experience Kalevala Jewelries. Results of the research pointed out that older people prefer Kalevala Jewelries more than the young. The results of questionnaires were analyzed with Excel. Every answer was analyzed one by one after which the examination of results began. The research pointed out that Kalevala Jewelry is a highly appreciated brand in Finland....
Selvitys vuonna 2010 päättyneitä konkursseista ja konkurssilain uudistuksen vaikutuksista
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyössä käsitellään vuonna 2004 voimaan tulleen uuden konkurssilain ja vanhan vuodelta 1868 olevan konkurssisäännön muutoksia sekä vaikutuksia. Tarkoituksena on selvittää, mitä tavoitteita lainsäätäjällä oli konkurssilainsäädännön...
Report of bankruptcies closed in 2010 and the impacts of the renewal of bankruptcy legislation This thesis covers the changes and impact of the new Bankruptcy Act that came into force in 2004 and replaced the old bankruptcy from the year 1868. The purpose is to find out which intentions the legislator had in the reform of legislation and which reforms were made to the Bankruptcy Act. Furthermore, the issue of how the goals and reforms in practice have been actualized in the bankruptcies concluded after the reform of the Bankruptcy Act is also examined. In the quantitative part of the thesis the duration, fee of the bankruptcy trustee and distributive portion to the creditors of the bankruptcies concluded in 2010, is calculated. These results are measured against the previous similar report of bankruptcies concluded in the year 2000 before the new Bankruptcy Act. The goal is to produce new information about bankruptcies because there is only little information available and there have not been any acts for researching the impacts of the new Bankruptcy Act. The thesis was a legal policy research in which features of a qualitative and quantitative research are included. In this case a legal policy research indicated a research, where the objects are the effects of the legislation rather than the evaluation of the law’s content. Furthermore the statistical method is included, especially when analyzing the material of distribution quotas. Theoretical material has been gathered from books and laws. Few of the most important sources were the old and new Bankruptcy Acts. The information needed to calculate the distribution quotas of creditors have been gathered from the Office of Bankruptcy Ombudsman. A research about paying the distribution quotas in 2000 was utilized as a source. Legislator’s main object in the reforming of the bankruptcy legislation was to make the bank-ruptcy proceedings more economical and improve the meaningfulness. To elaborate, bankruptcy proceedings should always be efficient, flexible and executed in a fast manner and the result should always be as large proportional share for the debtors as possible. Concrete reforms were made to the bankruptcy legislation of which most important ones from the aspect of improving practicality of the proceeding were extinction of an insolvent bankruptcy estate, the concept of an agreement and public clearance. All in all when compared to the previous account bankruptcy proceeding have been carried out in less time than before: a greater number of proceedings were completed within two years. Under the new legislation the debtors’ proportional shares have grown on average and also more often a proceeding resulted into some funds to be distributed to debtors as a proportional share. That means that the main object of the legislator has more or less come true. Also the aim of legislator concerning the concrete reforms was full filled: there were altogether 1 435 extinctions, 54 public clearances and three settlements....
Report of bankruptcies closed in 2010 and the impacts of the renewal of bankruptcy legislation This thesis covers the changes and impact of the new Bankruptcy Act that came into force in 2004 and replaced the old bankruptcy from the year 1868. The purpose is to find out which intentions the legislator had in the reform of legislation and which reforms were made to the Bankruptcy Act. Furthermore, the issue of how the goals and reforms in practice have been actualized in the bankruptcies concluded after the reform of the Bankruptcy Act is also examined. In the quantitative part of the thesis the duration, fee of the bankruptcy trustee and distributive portion to the creditors of the bankruptcies concluded in 2010, is calculated. These results are measured against the previous similar report of bankruptcies concluded in the year 2000 before the new Bankruptcy Act. The goal is to produce new information about bankruptcies because there is only little information available and there have not been any acts for researching the impacts of the new Bankruptcy Act. The thesis was a legal policy research in which features of a qualitative and quantitative research are included. In this case a legal policy research indicated a research, where the objects are the effects of the legislation rather than the evaluation of the law’s content. Furthermore the statistical method is included, especially when analyzing the material of distribution quotas. Theoretical material has been gathered from books and laws. Few of the most important sources were the old and new Bankruptcy Acts. The information needed to calculate the distribution quotas of creditors have been gathered from the Office of Bankruptcy Ombudsman. A research about paying the distribution quotas in 2000 was utilized as a source. Legislator’s main object in the reforming of the bankruptcy legislation was to make the bank-ruptcy proceedings more economical and improve the meaningfulness. To elaborate, bankruptcy proceedings should always be efficient, flexible and executed in a fast manner and the result should always be as large proportional share for the debtors as possible. Concrete reforms were made to the bankruptcy legislation of which most important ones from the aspect of improving practicality of the proceeding were extinction of an insolvent bankruptcy estate, the concept of an agreement and public clearance. All in all when compared to the previous account bankruptcy proceeding have been carried out in less time than before: a greater number of proceedings were completed within two years. Under the new legislation the debtors’ proportional shares have grown on average and also more often a proceeding resulted into some funds to be distributed to debtors as a proportional share. That means that the main object of the legislator has more or less come true. Also the aim of legislator concerning the concrete reforms was full filled: there were altogether 1 435 extinctions, 54 public clearances and three settlements....
Toiminimestä osakeyhtiöksi
(Laurea-ammattikorkeakoulu, 2012)
tulokset kertovat, että yrittäjän olisi kannattavaa vaihtaa yritysmuotoa, koska silloin hänen tulonsa työuran aikana olisivat suuremmat. Syynä tähän on osinkojen eri verotustavoissa eri yritysmuodoissa. Eduskuntavaalien tulos ja veromallin uudistamisen...
I studied in my thesis to Helsinki resident's taxi entrepreneur if his firm may be profitable to operate as a limited company as the sole trader, ergo unincorporated enterprises. I investigate the matter point of view taxation, liability, and possible solution to the pension. The theoretical data based on various forms of corporate laws and corporate tax ways, personal tax, the corporate form for the exchange and solidarity. The study used theories of literature and the viewfinder on the Internet. The research part of the study, I look the possibility to benefit from the change in corporate form. For this study, I did interviews and was a basis for forecasting future performance of the company's calculations. In addition, the research phase of parliamentary elections, I wonder the possible impact of tax models in the future. Survey results show that the entrepreneur would be profitable to change the corporate structure, because then his / her income during their careers would be larger. This is due to taxation of dividends on how non-listed limited company. The result of parliamentary elections and the pressure to reform the tax model, however, make it that if the tax is going to change, especially for unlisted public limited company dividends, the corporate form change is not necessarily a viable option....
I studied in my thesis to Helsinki resident's taxi entrepreneur if his firm may be profitable to operate as a limited company as the sole trader, ergo unincorporated enterprises. I investigate the matter point of view taxation, liability, and possible solution to the pension. The theoretical data based on various forms of corporate laws and corporate tax ways, personal tax, the corporate form for the exchange and solidarity. The study used theories of literature and the viewfinder on the Internet. The research part of the study, I look the possibility to benefit from the change in corporate form. For this study, I did interviews and was a basis for forecasting future performance of the company's calculations. In addition, the research phase of parliamentary elections, I wonder the possible impact of tax models in the future. Survey results show that the entrepreneur would be profitable to change the corporate structure, because then his / her income during their careers would be larger. This is due to taxation of dividends on how non-listed limited company. The result of parliamentary elections and the pressure to reform the tax model, however, make it that if the tax is going to change, especially for unlisted public limited company dividends, the corporate form change is not necessarily a viable option....
Arvojen merkitys yrityksessä : Case: Kuinka arvot näkyvät pankki X:n työntekijöiden työssä
(Laurea-ammattikorkeakoulu, 2012)
Nykyään yrityksen brändi ja imago vaikuttavat paljon siihen, kuinka hyvin yritykset menestyvät markkinoilla, joilla kilpailu on kovaa ja kovenee vain entisestään. Arvot ovat yksi osa siitä, millä luodaan asiakkaille mielikuvaa yrityksestä ja sen...
The meaning of values in an enterprise : case: How do the values determine the work of bank officials in the bank X? Today the brand and image of an enterprise have a great impact on how well it succeeds on the markets where competition is hard and getting even harder. The values create an image among the customers of the enterprise and its activities on their part. Customers are more demanding and aware of the values and they choose from what kind of enterprise they want to buy services and products. What comes to competition the price is not the only decisive factor anymore. The purpose of this study is to go deep into the meaning of the values in an enterprise. The aim is to find out how well the personnel know the values of their employer. It is important to know how familiar they are with the values, how committed they are to them and how they feel about transmitting them to the customers. The purpose of the theoretical part is to give further light on the meaning of the values in the actions of enterprises with help of the literature available. The theoretical part deals with the values in general, value leadership/management and value processing. The source material consists of literature on the subject and internet articles. The following part introduces a case enterprise in which the study is to be carried out. It is a bank which is called the bank X in order to hide its name and maintain the bank secrecy. Only basic facts, a little history and its values are told. Because of the bank secrecy no internal facts are used. The theoretical part uses the information which is publicly known. The study is carried out among the bank accountants/officials in order to find out their conception of the values...
The meaning of values in an enterprise : case: How do the values determine the work of bank officials in the bank X? Today the brand and image of an enterprise have a great impact on how well it succeeds on the markets where competition is hard and getting even harder. The values create an image among the customers of the enterprise and its activities on their part. Customers are more demanding and aware of the values and they choose from what kind of enterprise they want to buy services and products. What comes to competition the price is not the only decisive factor anymore. The purpose of this study is to go deep into the meaning of the values in an enterprise. The aim is to find out how well the personnel know the values of their employer. It is important to know how familiar they are with the values, how committed they are to them and how they feel about transmitting them to the customers. The purpose of the theoretical part is to give further light on the meaning of the values in the actions of enterprises with help of the literature available. The theoretical part deals with the values in general, value leadership/management and value processing. The source material consists of literature on the subject and internet articles. The following part introduces a case enterprise in which the study is to be carried out. It is a bank which is called the bank X in order to hide its name and maintain the bank secrecy. Only basic facts, a little history and its values are told. Because of the bank secrecy no internal facts are used. The theoretical part uses the information which is publicly known. The study is carried out among the bank accountants/officials in order to find out their conception of the values...









