Haku
Viitteet 2371-2380 / 2981
Rangaistus ja sen täytäntöönpano Etelä-Suomen rikosseuraamusalueella
(Laurea-ammattikorkeakoulu, 2012)
alan ulkopuolelta arviointikeskuksen virkamiehiksi tulevia henkilöitä saamaan käsityksen siitä, miten rangaistus määrätään ja mitataan ja miten rangaistuksen täytäntöönpano vankilassa tapahtuu. Lisäksi tarkastelen jonkin verran myös ulosottoviraston...
Punishment and its’ implement in Criminal Sanctions Region of Southern Finland This thesis is related to a sentence plan written out for those condemned for a punishment in an Assessment Center in Criminal Sanctions Region of Southern Finland. This thesis has two aims. The theory section works as an introduction to the functional section, which helps new officers to get an insight how the punishment is settled, measured and how the enforcement of punishment is taken place in a prison. I also analyze shortly some tasks in an execution office as they have some connecting factors in this issue. In my own experience it takes a long time from a new officer to form a general view of the punishment dispensation and to get and organize all the connecting operations around these events. The aim of my thesis’ operational section is to process it graphically throughout the convicted person’s assessment and placement process and compiling a brief sentence plan. With the assistance of this guide section I hope that the personnel of the assessment center are able to run this process in a temporary post with all related tasks. As juridical sources I have used criminal legislation and literature. As data acquisition I have also interviewed several officers working in a criminal sanction sector and execution office....
Punishment and its’ implement in Criminal Sanctions Region of Southern Finland This thesis is related to a sentence plan written out for those condemned for a punishment in an Assessment Center in Criminal Sanctions Region of Southern Finland. This thesis has two aims. The theory section works as an introduction to the functional section, which helps new officers to get an insight how the punishment is settled, measured and how the enforcement of punishment is taken place in a prison. I also analyze shortly some tasks in an execution office as they have some connecting factors in this issue. In my own experience it takes a long time from a new officer to form a general view of the punishment dispensation and to get and organize all the connecting operations around these events. The aim of my thesis’ operational section is to process it graphically throughout the convicted person’s assessment and placement process and compiling a brief sentence plan. With the assistance of this guide section I hope that the personnel of the assessment center are able to run this process in a temporary post with all related tasks. As juridical sources I have used criminal legislation and literature. As data acquisition I have also interviewed several officers working in a criminal sanction sector and execution office....
Myyntikampanjan suunnittelu ja toteutus, case: Unelle
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee myyntikampanjan suunnittelua ja toteutusta. Opinnäytetyön aluksi suunniteltiin aloittavalle yritykselle myyntikampanja. Suunnitelmaa seuraten toteutettiin kampanja ja raportoitiin tulokset sekä kehittämisehdotukset...
Planning and implementing a sales campaign, case: Unelle This bachelor thesis deals with planning and implementing a sales campaign. In the beginning of the thesis a sales campaign for a new company was designed. The campaign was carried out according to the plan and, results and development proposals were reported. The objective was to sell 10 service products. The definition of service, the success factors of a service company, marketing, segmentation and sales are dealt with in this thesis. In marketing and sales, the focus is especially on telemarketing and ”word of mouth” –marketing. They are cost-effective expedients and therefore rational solutions to a new company. The sales of services are based on trust. A customer must trust the seller, the seller the company he/she represents and service being bought. This sets a salesman various demands compared to selling a physical product. Amongst other characteristic, honesty and high ethics are required from the salesman. Development proposals were made based on the experiences gained from the execution of the campaign. By following the proposals, the result of the next campaign will be better. The second part of the development proposals covers ways which can be used to make the company’s service better known. Regardless of the careful planning there will always occur at least a few changes. The success of the campaign is often determined by how well one can react to the future changes of the plan. Is it possible to react to schedule and functional changes, so that the changes will not endanger achieving the objectives of the campaign? The sales objectives set in this campaign were not fully achieved. This thesis can be utilized when designing the sales campaign for a new company. Several problems can be avoided in the forthcoming campaigns by analyzing the problems that have emerged in the implementation of this campaign....
Planning and implementing a sales campaign, case: Unelle This bachelor thesis deals with planning and implementing a sales campaign. In the beginning of the thesis a sales campaign for a new company was designed. The campaign was carried out according to the plan and, results and development proposals were reported. The objective was to sell 10 service products. The definition of service, the success factors of a service company, marketing, segmentation and sales are dealt with in this thesis. In marketing and sales, the focus is especially on telemarketing and ”word of mouth” –marketing. They are cost-effective expedients and therefore rational solutions to a new company. The sales of services are based on trust. A customer must trust the seller, the seller the company he/she represents and service being bought. This sets a salesman various demands compared to selling a physical product. Amongst other characteristic, honesty and high ethics are required from the salesman. Development proposals were made based on the experiences gained from the execution of the campaign. By following the proposals, the result of the next campaign will be better. The second part of the development proposals covers ways which can be used to make the company’s service better known. Regardless of the careful planning there will always occur at least a few changes. The success of the campaign is often determined by how well one can react to the future changes of the plan. Is it possible to react to schedule and functional changes, so that the changes will not endanger achieving the objectives of the campaign? The sales objectives set in this campaign were not fully achieved. This thesis can be utilized when designing the sales campaign for a new company. Several problems can be avoided in the forthcoming campaigns by analyzing the problems that have emerged in the implementation of this campaign....
Taloushallinnon kehittäminen ja yhtiömuodon suunnittelu taksiyrityksessä
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aihe on pienten taksiyritysten (1-2 lupaa) taloushallinto. Tämä opinnäytetyö on tehty yhteistyössä erään pääkaupunkiseudulla toimivan tilitoimiston kanssa. Opinnäytetyön tarkoitus on analysoida pienten taksiyritysten kuukausittaista...
Financial development and company form of a taxi company The theme of this thesis is a small taxi business (1-2 licenses) accounts. This thesis has been made in cooperation with the accounting firm where I was a trainee. The work has exploited the opportunity to follow and to learn from small business accounting. The purpose of this study is to analyze small taxi companies´ monthly accounting, and look for possible ways to operate more effectively. The second purpose is to examine if it is more profitable for a small taxi company to operate as a firm or a limited company. The theory part will focus on the financial accounting of taxi companies and the used functions and pricing. The work will go through the accounting process systematically from VAT calculations to financial statements. It then compare the differences in the accounting process of a firm and a limited company with equally big turnovers. Finally, the simplicity of the two processed were compared from the bookkeeper´s perspective. The assessment as to whether it would be worthwhile for a small taxi to operate as a firm or limited company depends on the calculation of taxes but also how much extra work operating as a limited company means compared to operating as a firm. The calculation in this thesis are based on data on clients of the accounting firm. All client data is confidential. As a result, it can be concluded that the taxation of a firm is a little lighter than that of a limited company. This can clearly be seen the tax calculation at the end of the thesis where two companies with similar turnover are compared. This result however, applies only to a single fiscal year. The second problem studied in this thesis was the simplicity of the activities from an entrepreneur’s or bookkeeper´s point of view. The results show that the there is less bureaucracy when operating as a firm. This conclusion can be drawn from this study....
Financial development and company form of a taxi company The theme of this thesis is a small taxi business (1-2 licenses) accounts. This thesis has been made in cooperation with the accounting firm where I was a trainee. The work has exploited the opportunity to follow and to learn from small business accounting. The purpose of this study is to analyze small taxi companies´ monthly accounting, and look for possible ways to operate more effectively. The second purpose is to examine if it is more profitable for a small taxi company to operate as a firm or a limited company. The theory part will focus on the financial accounting of taxi companies and the used functions and pricing. The work will go through the accounting process systematically from VAT calculations to financial statements. It then compare the differences in the accounting process of a firm and a limited company with equally big turnovers. Finally, the simplicity of the two processed were compared from the bookkeeper´s perspective. The assessment as to whether it would be worthwhile for a small taxi to operate as a firm or limited company depends on the calculation of taxes but also how much extra work operating as a limited company means compared to operating as a firm. The calculation in this thesis are based on data on clients of the accounting firm. All client data is confidential. As a result, it can be concluded that the taxation of a firm is a little lighter than that of a limited company. This can clearly be seen the tax calculation at the end of the thesis where two companies with similar turnover are compared. This result however, applies only to a single fiscal year. The second problem studied in this thesis was the simplicity of the activities from an entrepreneur’s or bookkeeper´s point of view. The results show that the there is less bureaucracy when operating as a firm. This conclusion can be drawn from this study....
Lähiruoka - käsiteanalyysi Walkerin ja Avantin mukaan
(Laurea-ammattikorkeakoulu, 2012)
Lähiruoka on kasvava trendi elintarvikemarkkinoilla. Syynä tähän on muun muassa kuluttajien lisääntyvä tietoisuus ruoantuotannon eettisistä ja ympäristövaikutuksista. Väestön koulutus- ja tulotason kohentuessa kiinnostavat ruoan laatu, ekologisuus...
Local Food – Concept Analysis According to Walker & Avant Local food is a rising trend in the food market. The main reasons for the interest in the local produce are consumers’ growing consciousness of the ethical and environmental perspectives of the food production. As the levels of education and income of the population rise, their concerns for the quality and impact of food on ecology and the local economy are also increasing. Still, the concept of local food is relatively new and rather unestablished. The objective of this study was to examine the meaning of the concept from the point of view of different parties involved in the food supply chains. The aim was to provide topical information on the local food for Laurea’s subproject WP3 under the heading Developing Distribution Systems for the Food Industry, which is a part of the project SULOIN (Sustainable Logistics through International Networking). The study is based on the concept analysis according to Walker & Avant. This is a technique which examines the different uses of the concept and enables differentiating the most essential elements. The material for the research was collected from various literature sources. The theory section of the study discusses the formation, development and structure of the global food system. The global food system consists of all the operations and workers involved in food production, processing, distribution and consumption. Also the alternative food systems are described in comparison with the so called traditional food chains. The theory section ends with a brief summary of the current position of local food in the Finnish food market. The producers, consumers and distributors of local food are described. The main result of the research was that local food is food which is produced and consumed within a narrow geographical area. Both producers and consumers of the local food agree that the distance the food travels “from field to fork” should be as short as possible. Nevertheless, there is no specific radius from the market which would be widely used to define local food. The results indicated that there is no need for establishing an exact distance. The most essential part of the definition of the local food is that it must be delivered to the market as directly as possible without any unnecessary haulage or warehousing. Also freshness, safety, information of origin and positive influence on the local economy are considered to be significant elements in the concept of local food....
Local Food – Concept Analysis According to Walker & Avant Local food is a rising trend in the food market. The main reasons for the interest in the local produce are consumers’ growing consciousness of the ethical and environmental perspectives of the food production. As the levels of education and income of the population rise, their concerns for the quality and impact of food on ecology and the local economy are also increasing. Still, the concept of local food is relatively new and rather unestablished. The objective of this study was to examine the meaning of the concept from the point of view of different parties involved in the food supply chains. The aim was to provide topical information on the local food for Laurea’s subproject WP3 under the heading Developing Distribution Systems for the Food Industry, which is a part of the project SULOIN (Sustainable Logistics through International Networking). The study is based on the concept analysis according to Walker & Avant. This is a technique which examines the different uses of the concept and enables differentiating the most essential elements. The material for the research was collected from various literature sources. The theory section of the study discusses the formation, development and structure of the global food system. The global food system consists of all the operations and workers involved in food production, processing, distribution and consumption. Also the alternative food systems are described in comparison with the so called traditional food chains. The theory section ends with a brief summary of the current position of local food in the Finnish food market. The producers, consumers and distributors of local food are described. The main result of the research was that local food is food which is produced and consumed within a narrow geographical area. Both producers and consumers of the local food agree that the distance the food travels “from field to fork” should be as short as possible. Nevertheless, there is no specific radius from the market which would be widely used to define local food. The results indicated that there is no need for establishing an exact distance. The most essential part of the definition of the local food is that it must be delivered to the market as directly as possible without any unnecessary haulage or warehousing. Also freshness, safety, information of origin and positive influence on the local economy are considered to be significant elements in the concept of local food....
Tuotteiden varastohallinta : Case: Raksystems Anticimex Oy
(Laurea-ammattikorkeakoulu, 2012)
pohjautuu liiketoimintayksikön päällikön haastatteluun, jossa käytiin läpi asioita joita olisi hyvä tuoda esille varastotuotteiden hallintaoppaassa. Opinnäytetyö pohjautuu teh-tyihin havaintoihin ja kokemuksiin, joita kertyi Anticimex Oy:n varastolla...
Guide to Managing Products in the Warehouse Case: Raksystems Anticimex Ltd. The idea for this thesis about making a guide on how to manage products at Raksystems An-ticimex Ltd. warehouse started with the help of Aleksi Anttinen, the head of department, by coming to the conclusion on how restrictive of a view most workers had about how the firm’s warehouse works when managing products. Some categories that needed clarification were, how the stock accounting, stock turnover, the ABC analysis for products, stock loss and prod-uct ordering (where and how) work. The aim of this thesis is to provide the reader a clear view about Anticimex Ltd.’s warehouses and product management and help identify products that the company uses. The objective of the idea was to make both new and old employees understand the different phases of ware-housing. The guide is divided into two categories, theories from the literature and the description of the current operations at the warehouse. The process of this guide goes on firstly describing the written theories and then the method used at the company’s warehouse. At the end of the thesis the weaknesses that have risen up in the earlier chapters are handled, such as the stock management, timing for the orders or preventing stock loss from the warehouse. Finally there is a development proposition on how these weaknesses could be improved by taking control over the warehouse management progress with the ERP (Enterprise Resource Plan-ning) system. The thesis is based on the interview with Aleksi Anttinen in which the topics that could be discussed in the guide to managing products in Anticimex Ltd.’s warehouse were introduced. The guide bases its idea on the perceptions and experiences made from the actual work at Anticimex Ltd.’s warehouse. In addition, to support the observations logistics literature was used. In the thesis the kinds of operations were studied which are at present used to storage products and how they really should work. In the summary it is brought up that warehouse management is not the only category in run-ning smooth logistics operations but that it is based on different kinds of factors. In addition, in the summary it is pointed out how easy it should be for the new workers to learn how the companies’ warehouses work. At the very end the thesis introduces the follow-up studies about the development proposal to take control over the warehouse management progress with the ERP system....
Guide to Managing Products in the Warehouse Case: Raksystems Anticimex Ltd. The idea for this thesis about making a guide on how to manage products at Raksystems An-ticimex Ltd. warehouse started with the help of Aleksi Anttinen, the head of department, by coming to the conclusion on how restrictive of a view most workers had about how the firm’s warehouse works when managing products. Some categories that needed clarification were, how the stock accounting, stock turnover, the ABC analysis for products, stock loss and prod-uct ordering (where and how) work. The aim of this thesis is to provide the reader a clear view about Anticimex Ltd.’s warehouses and product management and help identify products that the company uses. The objective of the idea was to make both new and old employees understand the different phases of ware-housing. The guide is divided into two categories, theories from the literature and the description of the current operations at the warehouse. The process of this guide goes on firstly describing the written theories and then the method used at the company’s warehouse. At the end of the thesis the weaknesses that have risen up in the earlier chapters are handled, such as the stock management, timing for the orders or preventing stock loss from the warehouse. Finally there is a development proposition on how these weaknesses could be improved by taking control over the warehouse management progress with the ERP (Enterprise Resource Plan-ning) system. The thesis is based on the interview with Aleksi Anttinen in which the topics that could be discussed in the guide to managing products in Anticimex Ltd.’s warehouse were introduced. The guide bases its idea on the perceptions and experiences made from the actual work at Anticimex Ltd.’s warehouse. In addition, to support the observations logistics literature was used. In the thesis the kinds of operations were studied which are at present used to storage products and how they really should work. In the summary it is brought up that warehouse management is not the only category in run-ning smooth logistics operations but that it is based on different kinds of factors. In addition, in the summary it is pointed out how easy it should be for the new workers to learn how the companies’ warehouses work. At the very end the thesis introduces the follow-up studies about the development proposal to take control over the warehouse management progress with the ERP system....
Toimitusketjun hallinta - Case Oy Transmeri Ab
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli tutkia esimerkkiyrityksen toimitusketjun hallinnan nykytilaa ja pyrkiä löytämään mahdollisia kehityskohteita. Opinnäytetyön toisena tavoitteena oli lisätä kirjoittajien tuntemusta toimitusketjun hallinnasta ja lisätä tietoutta Oy Transmeri Ab:n tavasta hoitaa toimitusketjua.
Opinnäytetyön pohjana on teoriaosuus, jolla pyritään lisäämään lukijan tietoutta toimitusketjun hallinnasta ja siihen liittyvistä toimintamalleista sekä selvittämään työssä käytettyjä lyhenteitä. Yritysesittelyssä selvitetään kohdeyrityksen nykytilaa ja perustellaan, miksi kyseinen yritys on valittu opinnäytetyön kohdeyritykseksi. Tutkimus toteutettiin käyttämällä hyväksi SCM-tuloskorttianalyysiä, jonka avulla löydettiin toimitusketjun heikkoudet. Tutkimustulosten tukena käytettiin kirjoittajien omakohtaisia kokemuksia sekä työntekijöiden haastatteluja.
Tutkimustulosten perusteella loimme kehitysehdotukset perusteluineen, jotka toteuttamalla yrityksellä on mahdollisuus parantaa toimintaansa. Tuloskorttianalyysistä selvinneet heikkoudet tukivat haastatteluista saatuja tietoja sekä omia kokemuksia toimitusketjun heikkouksista....
The purpose of this thesis was to research the current state of supply chain management in the case company and to try to detect possible targets for development. A subsidiary purpose was to increase the writers’ expertise in the area of supply...
The purpose of this thesis was to research the current state of supply chain management in the case company and to try to detect possible targets for development. A subsidiary purpose was to increase the writers’ expertise in the area of supply...
Markkinointiviestinnällä medianäkyvyyttä - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Mediajulkisuuden avulla yritykset voivat saada tuotteilleen ja yritykselleen näkyvyyttä. Mediajulkisuutta halutaan sen nopeuden, edullisuuden ja tavoittavuuden vuoksi. Mediajulkisuus on keino tulla tunnetuksi sekä vaikuttaa sidosryhmien asenteisiin...
Companies can gain visibility for their products and their business through media publicity. Media publicity is desired because of its speed, inexpensiveness and reach. It is a way for a company to become known and also influence stakeholders´ attitudes, perceptions and the community image of the company. This thesis was commissioned by an international cosmetics company, Company X, whose objective is raise the company profile and gain more publicity for its products in Finnish women´s magazines. The purpose of this thesis was to evaluate Company X´s most important stakeholder in the form of journalists´ opinions about the company and to assess how journalists perceive the current publicity activities of the company. This thesis has also written in order to determine whether the current public relations can be improved and whether it is possible to increase media coverage of the company and its products by surveying the opinions of journalists. The theoretical framework is based on theories of general communication, organizational communication and marketing communications. The theoretical section also discusses issues related to publicity, the work of journalists, data acquisition and media coverage. A qualitative research method is used in this thesis. The data was collected by sending a semi-structured e-mail survey to the journalists on five different women´s magazines which were defined by the case company. According to the research, the journalists were currently satisfied with Company X´s publicity and public relations activities. Company X´s brand and reputation are strong among journalists and Company X also stands apart from its competitors in terms of its brand. The survey also revealed that the journalists´ story ideation and story making is significantly based on current trends, everyday life experiences as well as readers´ needs. The journalists´ work and possible media hits cannot be directly influenced but by developing public relations and public relations activities the media coverage of the company and its products can be improved by increasing and verifying information given to journalists. Based on the results, several development proposals are offered to Company X regarding the company´s media register and communication activities....
Companies can gain visibility for their products and their business through media publicity. Media publicity is desired because of its speed, inexpensiveness and reach. It is a way for a company to become known and also influence stakeholders´ attitudes, perceptions and the community image of the company. This thesis was commissioned by an international cosmetics company, Company X, whose objective is raise the company profile and gain more publicity for its products in Finnish women´s magazines. The purpose of this thesis was to evaluate Company X´s most important stakeholder in the form of journalists´ opinions about the company and to assess how journalists perceive the current publicity activities of the company. This thesis has also written in order to determine whether the current public relations can be improved and whether it is possible to increase media coverage of the company and its products by surveying the opinions of journalists. The theoretical framework is based on theories of general communication, organizational communication and marketing communications. The theoretical section also discusses issues related to publicity, the work of journalists, data acquisition and media coverage. A qualitative research method is used in this thesis. The data was collected by sending a semi-structured e-mail survey to the journalists on five different women´s magazines which were defined by the case company. According to the research, the journalists were currently satisfied with Company X´s publicity and public relations activities. Company X´s brand and reputation are strong among journalists and Company X also stands apart from its competitors in terms of its brand. The survey also revealed that the journalists´ story ideation and story making is significantly based on current trends, everyday life experiences as well as readers´ needs. The journalists´ work and possible media hits cannot be directly influenced but by developing public relations and public relations activities the media coverage of the company and its products can be improved by increasing and verifying information given to journalists. Based on the results, several development proposals are offered to Company X regarding the company´s media register and communication activities....
Esimies rekrytoimassa - Taustatutkimus rekrytointioppaan suunnittelun tueksi Case: Tokmanni Oy
(Laurea-ammattikorkeakoulu, 2012)
Henkilöstön rekrytointi on yksi keskeinen esimiestyön osa-alue ja esimiehen rekrytointiosaaminen on edellytys onnistuneille henkilöstövalinnoille. Rekrytointikäytäntöjen kehittäminen, yhteisten toimintatapojen varmistaminen, työnantajaimagosta...
Manager recruiting – Implementing a background research as help of a recruiting guide Case: Tokmanni Oy Recruiting personnel is one vital sector of managerial work, and managers’ recruiting knowledge is a requirement for successful personnel choices. Development of recruiting practices, ensuring common procedures, taking care of managers’ image and strengthening managers’ recruiting knowledge are supporting a company’s competitiveness when it is competing for capable workforce. The more a company's operations are dependent on people, the more important it is to acquire excellent talents that can be depended on in create a competitive advantage. The topic of the thesis was successful recruitment through the process of export-related aspects from a managerial point of view. The thesis project was carried out for the HR department of Tokmanni Company. The aim was to examine the success of the entire recruitment process through the practical stages of the recruitment process as well as arising problem areas. In addition, the thesis was designed to provide information for the background of the upcoming recruiting guide and for the support of the recruiting practices. In the theory section recruitment-related factors were examined, such as human resources strategy, legal obligations, the employer's image and the overall labor market’s effect on re-cruitment. The theoretical section however, focused on the various stages of the recruitment process, from the evaluation of the acquisition need to the final decision of the selection and post-treatment care of recruitment. The main focus was on those sub-regions, which Tokmanni Store Manager is responsible for in the recruitment process. For this study, a survey was conducted for the store managers who are responsible for the recruitment process. The study was an overall study, and the target group was all Tokmanni Company’s managers who work in store operations. The research data was collected with an e-form and analyzed using SPSS software, Microsoft Excel and Word. The study was conducted primarily using quantitative research methods and examined for example store managers’ experiences in the operation of the current recruitment practices, possible problem areas in the recruiting process as well as managers’ views on their own recruiting skills. The results of this study were used to identify development targets in the recruitment process, and to present a few solutions for improving the managers’ recruitment skills and for making recruitment practices more efficient. Based on these results it can be seen that the current recruitment practices in Tokmanni are considered mainly functioning among managers, and development needs are small. Perceived problems are mainly caused by the lack of suitable candidates in the sector, misjudgements made in an interview and the tight schedule in the recruitment process. Training, especially regarding interview coaching and governing the law of obligations in the recruitment process were seen important. Key words: recruitment, Human Resource Management (HRM), Development planning...
Manager recruiting – Implementing a background research as help of a recruiting guide Case: Tokmanni Oy Recruiting personnel is one vital sector of managerial work, and managers’ recruiting knowledge is a requirement for successful personnel choices. Development of recruiting practices, ensuring common procedures, taking care of managers’ image and strengthening managers’ recruiting knowledge are supporting a company’s competitiveness when it is competing for capable workforce. The more a company's operations are dependent on people, the more important it is to acquire excellent talents that can be depended on in create a competitive advantage. The topic of the thesis was successful recruitment through the process of export-related aspects from a managerial point of view. The thesis project was carried out for the HR department of Tokmanni Company. The aim was to examine the success of the entire recruitment process through the practical stages of the recruitment process as well as arising problem areas. In addition, the thesis was designed to provide information for the background of the upcoming recruiting guide and for the support of the recruiting practices. In the theory section recruitment-related factors were examined, such as human resources strategy, legal obligations, the employer's image and the overall labor market’s effect on re-cruitment. The theoretical section however, focused on the various stages of the recruitment process, from the evaluation of the acquisition need to the final decision of the selection and post-treatment care of recruitment. The main focus was on those sub-regions, which Tokmanni Store Manager is responsible for in the recruitment process. For this study, a survey was conducted for the store managers who are responsible for the recruitment process. The study was an overall study, and the target group was all Tokmanni Company’s managers who work in store operations. The research data was collected with an e-form and analyzed using SPSS software, Microsoft Excel and Word. The study was conducted primarily using quantitative research methods and examined for example store managers’ experiences in the operation of the current recruitment practices, possible problem areas in the recruiting process as well as managers’ views on their own recruiting skills. The results of this study were used to identify development targets in the recruitment process, and to present a few solutions for improving the managers’ recruitment skills and for making recruitment practices more efficient. Based on these results it can be seen that the current recruitment practices in Tokmanni are considered mainly functioning among managers, and development needs are small. Perceived problems are mainly caused by the lack of suitable candidates in the sector, misjudgements made in an interview and the tight schedule in the recruitment process. Training, especially regarding interview coaching and governing the law of obligations in the recruitment process were seen important. Key words: recruitment, Human Resource Management (HRM), Development planning...
Digitaalisten kanavien hyödyntäminen ohjelmistoyrityksen b-to-b-markkinoinnissa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli tutkitun tiedon perusteella tuottaa toimeksiantajalle toteuttamiskelpoiset kehitysehdotukset digitaalisen markkinoinnin ja siihen liittyvien kanavien hyödyntämiseen. Toimeksiantajalla oli suunnitelmissaan panostaa lähitulevaisuudessa digitaaliseen markkinointiin, mikä teki tästä tutkimuksesta toimeksiantajan kannalta ajankohtaisen ja hyödyllisen. Työssä keskeistä oli myös selvittää toimeksiantajan kilpailijoiden digitaalisen markkinoinnin nykytila ja digitaalisten kanavien hyödyntämisen keinot ja niiden pohjalta implementoida parhaat käytänteet toimeksiantajan toimintaan.
Nämä keinot selvitettiin Internetiä hyödyntäen toteutetun Benchmarking-vertailun avulla. Benchmarking-vertailussa erityisen positiivista oli se, että tieto erityisesti sosiaalisen median hyödyntämisestä oli hyvin saatavilla ja digitaalista markkinointia hyödynnettiin monipuolisesti kilpailijoiden toiminnassa. Tämä mahdollisti toimeksiantajalle helposti hyödynnettävissä olevien konkreettisten digitaalisen markkinoinnin kehitysideoiden vertailun, analysoinnin ja laatimisen. Tietoperustana Benchmarking-vertailun ja kyselytutkimuksen lisäksi olivat teoreettiset lähteet digitaalisesta markkinoinnista.
Toimeksiantajan kannalta oli myös merkittävää saada tietoa siitä miten heidän nykyiset avainasiakkaat ja potentiaaliset uudet asiakkaat voidaan tavoittaa digitaalisen markkinoinnin kanavien kautta henkilökohtaisen myyntityön lisäksi. Tämä saatiin tutkittua E-lomakkeen muodossa toteutetun kyselytutkimuksen avulla.
Kyselytutkimuksen tulosten mukaan yhä useammat pienet ja keskisuuret ohjelmistoalan yritykset Suomen markkinoilla ovat enenevässä määrin alkaneet hyödyntää sosiaalista mediaa ja muita digitaalisen markkinoinnin kanavia osana yrityksen myyntiä ja markkinointia. Digitaalisen markkinoinnin onnistunut hyödyntäminen on siis olennaista kilpailuedun saavuttamiseksi ja säilyttämiseksi ohjelmistoalalla. Toinen merkittävä havainto kyselytutkimuksen tuloksissa oli se, että merkittävä osa toimeksiantajan avainasiakkaista olisi ollut tavoitettavissa jo nyt sosiaalisen median ja muiden digitaalisen markkinoinnin kanavien avulla.
Jatkotoimenpiteenä tälle opinnäytetyölle olisi hyvä kehittää mittarit digitaalisen markkinoinnin tavoitteiden toteutumisen seuraamiseksi....
and useful for the Company, because it was planning to invest in digital marketing in the near future. The basic question of this thesis was also to find out the present state of the Company’s competitor’s utilization of digital marketing and the methods...
and useful for the Company, because it was planning to invest in digital marketing in the near future. The basic question of this thesis was also to find out the present state of the Company’s competitor’s utilization of digital marketing and the methods...
Venäjän-viennin omavalvonnan laatiminen kala-alan varastolaitokselle
(Laurea-ammattikorkeakoulu, 2012)
muuttuivat useaan kertaan ja oletettavaa on, että muutokset jatkuvat. Tulevaisuuden muutosten kantavaksi pohjaksi laadittu Elintarviketurvallisuusviraston kommentit huomioonottava tuotos toimeksiantajalle on opinnäytetyön liitteenä. Tuotos on tehty...
Fish storage company's self-monitoring system plan for starting export business to Russia All Finnish food industry establishments or companies need the acceptance of the Russian export office prior to starting their export business to Russia. The acceptance of the export office is a permit from the Russian authorities to supply raw materials or end products to the Russian market. Receiving the export licence demands establishing of a self-monitoring system with regard to fulfilling the Russian export requirements. The self-monitoring of the Russian export means a written document which concerns appliance with the Russian export requirements. The target and objective of this thesis assignment was to receive an export licence for a Finnish fish storage company for their Russian export. Also, the assignment can act as instructions for other companies planning export to Russia. The customer of this assignment was a Finnish fish storage company who requested to remain anonymous in the assignment. Together with the customer, a functional project work was completed, and the result was a compulsory Russia amendment to be attached to the official self-monitoring system of the company, required prior to starting export business to Russia. In the theoretical frame of reference of the assignment, Russia shall be studied as export destination, especially from the view point of food and fish industry. The theoretical section also deals with controlling of the food industry legislation concerning as well the European Union as Finland and Russia, and also the changes in export business caused by the Customs coalition founded in July 2010 by Russia, Belarus and Kazakhstan. Also the most essential features of national self-monitoring planning practise shall fulfil the final implementation of the theoretical framework. The project section shall deal with the content of the customer´s self-monitoring system of a fish industry company prior to export to Russia. This section shall also handle the measures demanded to receive the acceptance of the Russian export office, and the process agenda including also the contracts applied, the points of legislation and instructions concerning the process. Due to the founding of the Customs coalition, the instructions and interpretations of the Finnish Food Safety Authority Evira have not been completed so far. During this acceptance process, the rules and instructions changed several times and presumably they shall still keep changing. The outcome for the customer, a solid foundation of future changes adapting the comments of the Finnish Food Safety Authority, is attached to the assignment. The outcome has been completed according to the instructions concerning storage companies, but also other fish industry companies can benefit from this assignment as an example for completing their own export licence process....
Fish storage company's self-monitoring system plan for starting export business to Russia All Finnish food industry establishments or companies need the acceptance of the Russian export office prior to starting their export business to Russia. The acceptance of the export office is a permit from the Russian authorities to supply raw materials or end products to the Russian market. Receiving the export licence demands establishing of a self-monitoring system with regard to fulfilling the Russian export requirements. The self-monitoring of the Russian export means a written document which concerns appliance with the Russian export requirements. The target and objective of this thesis assignment was to receive an export licence for a Finnish fish storage company for their Russian export. Also, the assignment can act as instructions for other companies planning export to Russia. The customer of this assignment was a Finnish fish storage company who requested to remain anonymous in the assignment. Together with the customer, a functional project work was completed, and the result was a compulsory Russia amendment to be attached to the official self-monitoring system of the company, required prior to starting export business to Russia. In the theoretical frame of reference of the assignment, Russia shall be studied as export destination, especially from the view point of food and fish industry. The theoretical section also deals with controlling of the food industry legislation concerning as well the European Union as Finland and Russia, and also the changes in export business caused by the Customs coalition founded in July 2010 by Russia, Belarus and Kazakhstan. Also the most essential features of national self-monitoring planning practise shall fulfil the final implementation of the theoretical framework. The project section shall deal with the content of the customer´s self-monitoring system of a fish industry company prior to export to Russia. This section shall also handle the measures demanded to receive the acceptance of the Russian export office, and the process agenda including also the contracts applied, the points of legislation and instructions concerning the process. Due to the founding of the Customs coalition, the instructions and interpretations of the Finnish Food Safety Authority Evira have not been completed so far. During this acceptance process, the rules and instructions changed several times and presumably they shall still keep changing. The outcome for the customer, a solid foundation of future changes adapting the comments of the Finnish Food Safety Authority, is attached to the assignment. The outcome has been completed according to the instructions concerning storage companies, but also other fish industry companies can benefit from this assignment as an example for completing their own export licence process....









