Haku
Viitteet 2451-2460 / 2981
Strategian jalkauttaminen - Case Huoneistokeskus Oy
(Laurea-ammattikorkeakoulu, 2012)
:n pääkaupunki-seudulla työskentelevälle henkilökunnalle. Kyselylomakkeessa kartoitettiin strategian jalkaut-tamista viidellä kategorialla, joita olivat tuotteet, viestintä, seuranta, sitoutuminen ja strategia. Lopulliseen tutkimukseen otettiin 45 henkilön...
This study investigated how the employees of Huoneistokeskus Oy perceive the initialization of productized services that were introduced in 2010. A questionnaire was sent to the employees working in the capital region to gather information about the initialization phase in five different categories: products, communication, follow-up, commitment and strategy. Statistical analysis of this data was calculated based information from 45 respondents (21 men). However, because of inadequate representation, liiders and sales secretaries were left out of the group comparisons. The results showed that the employees perceive the communication as the most successful category. Furthermore, the employees considered that there is still a need for improvement in all categories. The employees perceived their capabilities for participating in product development as insufficient. In addition, the follow-up of the strategy was considered as one of the least successful areas, although many respondents chose not to comment. In the comparison of different sub-groups, perceptions of several sections were found to be very similar. Supervisors rated the products and ease of their sale more positively than real estate agents. Newer employees (fewer than 5 years of work experience in the company) perceived internal communication, the marketing of products and related training to be somewhat lacking. Based on the results, it appears that Huoneistokeskus Oy should continue emphasizing clear and sufficient communication also in the future. The employees’ perception of their capabilities in partaking in product development could be improved by highlighting successful individuals and consequently develop procedural models within the organization. Assumptions and perquisites of the newly implemented strategy should be examined critically. Additionally, as the current strategy is somewhat new, further studies and analyses are also recommended....
This study investigated how the employees of Huoneistokeskus Oy perceive the initialization of productized services that were introduced in 2010. A questionnaire was sent to the employees working in the capital region to gather information about the initialization phase in five different categories: products, communication, follow-up, commitment and strategy. Statistical analysis of this data was calculated based information from 45 respondents (21 men). However, because of inadequate representation, liiders and sales secretaries were left out of the group comparisons. The results showed that the employees perceive the communication as the most successful category. Furthermore, the employees considered that there is still a need for improvement in all categories. The employees perceived their capabilities for participating in product development as insufficient. In addition, the follow-up of the strategy was considered as one of the least successful areas, although many respondents chose not to comment. In the comparison of different sub-groups, perceptions of several sections were found to be very similar. Supervisors rated the products and ease of their sale more positively than real estate agents. Newer employees (fewer than 5 years of work experience in the company) perceived internal communication, the marketing of products and related training to be somewhat lacking. Based on the results, it appears that Huoneistokeskus Oy should continue emphasizing clear and sufficient communication also in the future. The employees’ perception of their capabilities in partaking in product development could be improved by highlighting successful individuals and consequently develop procedural models within the organization. Assumptions and perquisites of the newly implemented strategy should be examined critically. Additionally, as the current strategy is somewhat new, further studies and analyses are also recommended....
Uudistuva jätelaki ja kuluttajan jätelakiopas
(Laurea-ammattikorkeakoulu, 2012)
jätelaki ei vastaa ajatukseltaan tämänhetkisiä tarpeita. Uudella jätelailla tavoitellaan entistä enemmän jätteen määrän ja haitallisuuden vähenemistä, sekä jätteen kierrätyksen ja kaikenlaisen hyödyntämisen tehostamista ja näin ollen suoranaisen...
law will be applied to waste, waste management and litter as well as to products and activities that generate waste. Thus, the Law on waste is also the impact of many different actors, such as waste disposal businesses, consumers, waste management...
law will be applied to waste, waste management and litter as well as to products and activities that generate waste. Thus, the Law on waste is also the impact of many different actors, such as waste disposal businesses, consumers, waste management...
Viestintäsuunnitelma : Case: Keuken Vihdin toimipisteen Yrityshautomo
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli kehittää Keski-Uudenmaan Kehittämiskeskus Oy:n Vihdin toimipisteen Yrityshautomon ulkoista viestintää. Yrityshautomo tarvitsee lisää asiakkaita toimitiloihinsa, jotta toiminnan jatkuminen ...
Kampanjasuunnitelma, sähköistä arki sujuvammaksi
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö tehtiin toimeksiantona Accountor Oy:lle. Opinnäytetyön tarkoituksena oli luoda ProMicro-kampanja, jolla pyrittiin saavuttamaan yritysjohdon asettamat tavoitteet vuodelle 2011.
Opinnäytetyön teoreettinen viitekehys koostui kampanjoitavan tuotteen SWOT-analyysistä, markkinoinnin kilpailukeinoista ja niiden linkittämisestä käytäntöön. Segmentointia on myös käsitelty teoriaosuudessa. Pyrin myös käsittelemään kampanjointia osana suurempaa kokonai-suutta eli markkinointiviestintää.
Tutkimusmenetelmänä opinnäytetyössä käytettiin kyselytutkimusta. Kyselyn tarkoituksena oli saada asiakkailta mielipiteitä tuotteesta, ja niitä käytettiin myöhemmin referenssinä kampanjassa. Tämän lisäksi kyselyllä saavutettuja mielipiteitä tullaan käyttämään tuotekehittelyssä, jotta asiakkaat saisivat parhaimman mahdollisen hyödyn tuotteesta myös jatkossa.
Kampanjalle asetetut tavoitteet saavutettiin kiitettävästi. Kampanjasuunnitelman teoreettinen tarkastelu avasi uusia näkökulmia tuotteesta. Se helpotti tuotteen sisäistä markkinointia niin kirjanpitäjille kuin johtajille, jotka eivät ennen kampanjaa olleet vielä täysillä mukana tuotteen lanseeraamisessa....
perspectives of the product appeared due to theoretical analysis of the campaign plan. It also made it easier to market the product internally to the company’s accountants and managers, who were not entirely involved in product’s launching process before...
perspectives of the product appeared due to theoretical analysis of the campaign plan. It also made it easier to market the product internally to the company’s accountants and managers, who were not entirely involved in product’s launching process before...
Tehokkuutta Yritys A Oy:n laskutusprosessiin
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin Yritys A Oy:n laskutusprosessia ja pyrittiin löytämään ratkaisuja sen nopeuttamiseksi ja tehostamiseksi. Case-yrityksen laskutusprosessi on hidas ja monimutkainen. Tavoitteena työssä oli selvittää verkoston...
Improving Effectiveness of the Invoicing Process at Company A Ltd This Bachelor´s Thesis examines the development of the invoicing process at Company A Ltd. The invoicing process in the case company is slow and complex. The overall purpose of the study was to find out how to speed up and develop the case company´s invoicing process. The research problem was how to develop the invoicing process especially from the point of view of the company´s member businesses. The study includes a theory section and an empirical section that deals with the case company. The theory section discusses for example the processes, invoicing, liquidity, outsourcing and networking. The study was based on both qualitative and quantitative methods. The research material was collected by questionnaires aimed at the case company´s member businesses. The questions were based on themes and the potential development suggestions and difficulties of the invoicing process were considered. The aim was also to provide information on the use of the Enterprise Resource Planning System among the case company´s member businesses. The results of the study showed that the member businesses saw the delay of the payments very problematic. The research indicates that the Enterprise Resource Planning System provides a lot of help for the companies´ invoicing as well as other procedures. The improvement suggestions should change the payment process at the beginning of the invoicing process and should motivate the case company´s member businesses to increase the use of the Enterprise Resource Planning System....
Improving Effectiveness of the Invoicing Process at Company A Ltd This Bachelor´s Thesis examines the development of the invoicing process at Company A Ltd. The invoicing process in the case company is slow and complex. The overall purpose of the study was to find out how to speed up and develop the case company´s invoicing process. The research problem was how to develop the invoicing process especially from the point of view of the company´s member businesses. The study includes a theory section and an empirical section that deals with the case company. The theory section discusses for example the processes, invoicing, liquidity, outsourcing and networking. The study was based on both qualitative and quantitative methods. The research material was collected by questionnaires aimed at the case company´s member businesses. The questions were based on themes and the potential development suggestions and difficulties of the invoicing process were considered. The aim was also to provide information on the use of the Enterprise Resource Planning System among the case company´s member businesses. The results of the study showed that the member businesses saw the delay of the payments very problematic. The research indicates that the Enterprise Resource Planning System provides a lot of help for the companies´ invoicing as well as other procedures. The improvement suggestions should change the payment process at the beginning of the invoicing process and should motivate the case company´s member businesses to increase the use of the Enterprise Resource Planning System....
Henkilöstökäsikirja johtamisen työkaluna
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena oli suunnitella ja toteuttaa toimeksiantajan brändimyymälään henkilöstökäsikirja tukemaan päivittäisjohtamista ja käytännön esimiestyötä. Toimeksiantajana toimii suomalainen vaatetusalan yritys. ...
Perehdyttäminen sihteerin ja notaarin tehtäviin Helsingin hallinto-oikeudessa
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on työelämälähtöinen tutkimus perehdyttämisestä Helsingin hallinto-oikeudessa. Tutkimuksen kohteena ovat sihteerit ja notaarit. Tavoitteena on selvittää mielipiteitä perehdyttämisen toteutumisesta sekä jaostovalmisteluna...
Familiarisation for office secretaries and notaries staff duties at Helsinki Administrative Court This Bachelor’s Thesis originates from the working life and comprehends the familiarisation at Helsinki Administrative Court. The objects for the study are the office secretaries and notaries. The purpose of this Thesis is to report the opinions about how the familiarisation process is carried out, and the opinions about a new guidance book for working methods made by a workgroup of office secretaries. The intention is to make a research which will have results that can help evolving the existing familiarisation process better in the future. One target is to find the answers to the special developing aims in the familiarisation process. In addition to this I will examine how the new guidance book has been received by the staff. The familiarisation is a very important part of the entire organisation and its functions, which needs to develop simultaneously with the organisation. During the time and growth of the organisation, comes a need for a good and functioning familiarisation process. If the familiarisation process is planned and delivered well, it will help making economical cuts for the organisation. It will also help a newcomer to learn new duties faster and adjust to the organisation and the working environment. A good familiarisation process is also a way for the employees to form a good opinion of the new working environment. Material for this Thesis was obtained from literature, internet and by interviewing the staff. In addition to this my own observations of the working conditions was one important source of all the material used in the research. The result of this Thesis is planned to be a familiarisation guide for both newcomer and mentor. The interviewees were three secretaries and two notaries. In addition I also interviewed one experienced mentor. One of the interviewees regarded the familiarisation as a positive experience, when the others were somewhat disappointed. Shortcomings were found in how the interviewees own work was related to the organisation. This vagueness has for some part weakened the comprehension of the organisation as a whole, and improvement was desired. The way how a newcomer was received was felt as something positive and the work atmosphere a pleasant experience. What concerns the guide the answers were more or less directional because of the short time it had been in use. This was expected already when the enquiry was made, but the intention was to get general opinions on the guide. The directions fulfilled the intentions. It appeared that there would be a need for a more specific guide for every section....
Familiarisation for office secretaries and notaries staff duties at Helsinki Administrative Court This Bachelor’s Thesis originates from the working life and comprehends the familiarisation at Helsinki Administrative Court. The objects for the study are the office secretaries and notaries. The purpose of this Thesis is to report the opinions about how the familiarisation process is carried out, and the opinions about a new guidance book for working methods made by a workgroup of office secretaries. The intention is to make a research which will have results that can help evolving the existing familiarisation process better in the future. One target is to find the answers to the special developing aims in the familiarisation process. In addition to this I will examine how the new guidance book has been received by the staff. The familiarisation is a very important part of the entire organisation and its functions, which needs to develop simultaneously with the organisation. During the time and growth of the organisation, comes a need for a good and functioning familiarisation process. If the familiarisation process is planned and delivered well, it will help making economical cuts for the organisation. It will also help a newcomer to learn new duties faster and adjust to the organisation and the working environment. A good familiarisation process is also a way for the employees to form a good opinion of the new working environment. Material for this Thesis was obtained from literature, internet and by interviewing the staff. In addition to this my own observations of the working conditions was one important source of all the material used in the research. The result of this Thesis is planned to be a familiarisation guide for both newcomer and mentor. The interviewees were three secretaries and two notaries. In addition I also interviewed one experienced mentor. One of the interviewees regarded the familiarisation as a positive experience, when the others were somewhat disappointed. Shortcomings were found in how the interviewees own work was related to the organisation. This vagueness has for some part weakened the comprehension of the organisation as a whole, and improvement was desired. The way how a newcomer was received was felt as something positive and the work atmosphere a pleasant experience. What concerns the guide the answers were more or less directional because of the short time it had been in use. This was expected already when the enquiry was made, but the intention was to get general opinions on the guide. The directions fulfilled the intentions. It appeared that there would be a need for a more specific guide for every section....
Markkinointisuunnitelma HELO-kiukaille Case: Sähköpartio Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tavoitteena oli tehdä markkinointisuunnitelma Sähköpartio Oy:n HELO-kiukaille. Aihe vaikutti hyödylliseltä, sillä yrityksessä ei ole tehty HELO-kiukaista kirjallista markkinointisuunnitelmaa. Sähköpartion ...
Imagotutkimus - Case: FIMECC Oy
(Laurea-ammattikorkeakoulu, 2011)
Markkinointiviestintä on muuttunut huomattavasti kuluneiden vuosikymmenten aikana viestinnän digitaalisuuden yleistyttyä ja uudenlaisten viestintäkanavien määrän suuren kasvun myötä. Tämä asettaa haasteen yrityksille puhutella sidosryhmiä oikealla tavalla ja oikeissa viestintäkanavissa, jotta yritys saa viestinsä perille tuloksellisesti ja yrityskuvansa luotua halutunlaiseksi. Nykyaikainen markkinointiviestintä muokkaa myös kokonaisvaltaista tapaa harjoittaa liiketoimintaa.
FIMECC Oy on metallituotteet ja koneenrakennus –alan strategisen huippuosaamisen keskittymä. Yrityksen tehtävänä on yhdistää teollisuuden näkemys tulevaisuuden kilpailukyvyn lähteistä ja tutkimuslaitosten tutkimusosaaminen uudistaakseen suomalaista kone- ja metalliteollisuutta. Keskittymän osakkaina ovat suomalaiset kone- ja metalliteollisuuden yritykset sekä yliopistot ja tutkimuslaitokset. Osakkaat laativat yhdessä keskittymän tutkimusstrategian ja päättävät sen toteuttamisesta. Keskittymän pitkäjänteisestä rahoittamisesta vastaavat Tekes sekä Suomen Akatemia.
Työn teoriaosuus käsittelee brändia ja imagoa sekä niiden rakentamista ja merkitystä yritykselle. Työssä käsitellään myös markkinointiviestinnän keinoja yrityskuvan rakentamisen kannalta keskittyen etenkin digitaaliseen markkinointiviestintään sekä sosiaalisen median palveluihin ja hyötyihin.
Työ rakentui kolmen päätavoitteen ympärille. Ensimmäisenä tavoitteena oli selvittää ja kuvata, minkälaisia mielikuvia nuorilla vasta ammattiin valmistuneilla ja valmistumisen kynnyksellä olevilla henkilöillä on FIMECC Oy:stä yrityksen Internetsivujen ja esitteiden perusteella. Kantaa otettiin yrityksen informatiivisuuteen ja graafiseen ilmeeseen. Toisena tavoitteena oli selvittää ja kuvata yrityksen tämänhetkistä viestintää ja näkyvyyttä eri medioissa. Kolmas tavoite oli antaa kehitysehdotuksia yrityksen viestinnän ja näkyvyyden parantamiseksi nykyaikaisia markkinointiviestinnän keinoja apuna käyttäen.
Tutkimus toteutettiin kvalitatiivisella tutkimusmetodilla haastatellen 14 satunnaista valmistumisen kynnyksellä olevaa nuorta liiketalouden opiskelijaa. Mukaan mahtui myös muutama valmistunut henkilö. Kysymykset käsittelivät yrityksen Internetsivuja ja esitteitä sekä nuorten Internetin ja sosiaalisen median palveluiden käyttöä.
Tutkimuksessa ilmeni, että kukaan haastatelluista ei ollut aiemmin kuullut FIMECC Oy:stä. Yrityksen Internetsivujen ja esitteiden informatiivisuuspohjaa pidettiin raskaana ja paikoitellen vaikeasti ymmärrettävänä. Yrityksen visuaalista ilmettä pidettiin staattisena ja grafiikkaan olisi kaivattu selkeää parannusta. Lisätäkseen mielenkiintoaan ja näkyvyyttään nuorten keskuudessa, yrityksen toivottiin osallistuvan alan oppilaitosten seminaareihin ja messuihin sekä liittyvän aktiivisena käyttäjänä sosiaalisen median tarjoamiin palveluihin....
and review its accomplishments. Tekes and Academy of Finland are longtime funders of the centre. The theoretical section of the thesis covers the creation and significance of brands and image to an organisation. The thesis also discusses methods of marketing...
and review its accomplishments. Tekes and Academy of Finland are longtime funders of the centre. The theoretical section of the thesis covers the creation and significance of brands and image to an organisation. The thesis also discusses methods of marketing...
Hinnoittelustrategiat sähköisillä lukulaitteilla - Case: Sanomalehti ja kirja
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena ja tavoitteena on selvittää sähköisille lukulaitteille palveluita ja tuotteita tarjoavien sanomalehti- ja kirja-alanyritysten hinnoittelustrategioiden valintaa. Tämä toteutetaan vertaamalla neljän sanomalehden ja neljän...
The objective of this thesis is to examine how companies that provide products and services for eReaders in the newspaper and bookselling sectors formulate their pricing strategies. This was achieved by comparing the prices of both e-products and paper products of four newspapers and four bookstores. The selected groups consisted of three international companies and one domestic company per group, a total of eight companies. The selected newspapers were the Helsingin Sanomat, The Financial Times, The New York Times and the Wall Street Journal. Representative booksellers included Amazon.com, Apple’s iBooks Store, Barnes & Noble and Suomalainen.com, a web-based bookstore of the Finnish bookseller, Suomalainen kirjakauppa. The study was made for the eReading Services project, which aims to encourage people to generate content for eReading devices by sharing books, magazines and newspaper content in addition to professionally generated content. The eReading Services project is a part of the Next Media project, which is itself one of the research programs of Tivit, an organisation committed to ensuring the rapid development of Finnish ICT know-how. The theoretical frame of reference of the study contains explanation about the pricing strategies and analysis of the factors that affect these strategies. The thesis is strictly focused on a discussion of pricing strategies and does not consider other areas related to price if not necessary. The primary form of reference in the study of the theoretical section is a four-fold table, where each quadrant illustrates the objectives of certain price strategies. Additionally, the study also tries to explain which strategy is best suited for which desire at any given time during the life cycle of a product or market. The conclusions and findings of the study reflect the fact that the industry is still relatively young. Most companies had chosen strategies that are well suited to the early days of the market. Such pricing strategies are, for example, reference pricing and loss leader pricing. Both of these strategies try to get the customers to use the company’s services or products at low prices in the hope of attracting more users or securing some benefit for the future. However, the domestic companies were exceptions in this as they were not using such aggressive pricing strategies as their international counterparts. This could perhaps be explained by the relatively small domestic market and lack of competition....
The objective of this thesis is to examine how companies that provide products and services for eReaders in the newspaper and bookselling sectors formulate their pricing strategies. This was achieved by comparing the prices of both e-products and paper products of four newspapers and four bookstores. The selected groups consisted of three international companies and one domestic company per group, a total of eight companies. The selected newspapers were the Helsingin Sanomat, The Financial Times, The New York Times and the Wall Street Journal. Representative booksellers included Amazon.com, Apple’s iBooks Store, Barnes & Noble and Suomalainen.com, a web-based bookstore of the Finnish bookseller, Suomalainen kirjakauppa. The study was made for the eReading Services project, which aims to encourage people to generate content for eReading devices by sharing books, magazines and newspaper content in addition to professionally generated content. The eReading Services project is a part of the Next Media project, which is itself one of the research programs of Tivit, an organisation committed to ensuring the rapid development of Finnish ICT know-how. The theoretical frame of reference of the study contains explanation about the pricing strategies and analysis of the factors that affect these strategies. The thesis is strictly focused on a discussion of pricing strategies and does not consider other areas related to price if not necessary. The primary form of reference in the study of the theoretical section is a four-fold table, where each quadrant illustrates the objectives of certain price strategies. Additionally, the study also tries to explain which strategy is best suited for which desire at any given time during the life cycle of a product or market. The conclusions and findings of the study reflect the fact that the industry is still relatively young. Most companies had chosen strategies that are well suited to the early days of the market. Such pricing strategies are, for example, reference pricing and loss leader pricing. Both of these strategies try to get the customers to use the company’s services or products at low prices in the hope of attracting more users or securing some benefit for the future. However, the domestic companies were exceptions in this as they were not using such aggressive pricing strategies as their international counterparts. This could perhaps be explained by the relatively small domestic market and lack of competition....








