Haku
Viitteet 2521-2530 / 2981
Käräjäoikeuden kokoonpanouudistus ja sen vaikutukset Helsingin käräjäoikeudessa
(Laurea-ammattikorkeakoulu, 2011)
käräjäoikeus on edelleen päätösvaltainen rikosasiassa yhden tuomarin ja kolmen lautamiehen muodostamassa kokoonpanossa. Nyt kuitenkin yhden puheenjohtajan kokoonpanossa voidaan ratkaista kaikki sellaiset syytteessä tarkoitetut yksittäiset rikokset, joista ei...
Renewal of District Court composition and the impacts on Helsinki District Court The reform regarding criminal case proceedings in District Courts became effective from the beginning of 2009 (Code of Judicial Procedure, OK 2008/811). Most significant changes were made to second chapter of the Code of Judicial Procedure. According to the legislation District Court still has a quorum in all criminal case in a composition of chairman and three Lay Judges. After the change however, composition of one judge has a quorum in all cases where maximum punishment for all counts of indictment is two years imprisonment. In addition Code of Judicial Procedure includes a list of specific crimes that can be tried in a composition with only the chairman. According to the old legislation (OK 1991/1052) criminal case were mainly tried in a composition of a chairman and three Lay Judges. Composition of one judge had quorum only in criminal cases where maximum punishment according to the law was one and a half year’s imprisonment or fine. Maximum judgment allowed in one judge composition was however only fine. In addition, according to the legislation effective from 2006, part of habitual offences that defendant had confessed, could be tried with one judge in a written proceeding without formal session. Old legislation regarding quorum and Lay Judges mandatory presence in most of the criminal proceedings was partly outdated as possible compositions were not adequate for today’s cases and requirement for Lay Judges in habitual offences too heavy and bureaucratic. Based on these thoughts reform was initiated and Government Bill (HE 85/2008) was introduced to Finnish Parliament in 2008. In this study I make a comparison of the old and new legislation, especially regarding those issues that impact criminal case proceedings in District Courts. I also consider the Government Bill that formed the basis for the reform. Study also reviews the Finnish Lay Judges system and changes therein. Finally I focus on the short term impacts of the reform in Helsinki District Court....
Renewal of District Court composition and the impacts on Helsinki District Court The reform regarding criminal case proceedings in District Courts became effective from the beginning of 2009 (Code of Judicial Procedure, OK 2008/811). Most significant changes were made to second chapter of the Code of Judicial Procedure. According to the legislation District Court still has a quorum in all criminal case in a composition of chairman and three Lay Judges. After the change however, composition of one judge has a quorum in all cases where maximum punishment for all counts of indictment is two years imprisonment. In addition Code of Judicial Procedure includes a list of specific crimes that can be tried in a composition with only the chairman. According to the old legislation (OK 1991/1052) criminal case were mainly tried in a composition of a chairman and three Lay Judges. Composition of one judge had quorum only in criminal cases where maximum punishment according to the law was one and a half year’s imprisonment or fine. Maximum judgment allowed in one judge composition was however only fine. In addition, according to the legislation effective from 2006, part of habitual offences that defendant had confessed, could be tried with one judge in a written proceeding without formal session. Old legislation regarding quorum and Lay Judges mandatory presence in most of the criminal proceedings was partly outdated as possible compositions were not adequate for today’s cases and requirement for Lay Judges in habitual offences too heavy and bureaucratic. Based on these thoughts reform was initiated and Government Bill (HE 85/2008) was introduced to Finnish Parliament in 2008. In this study I make a comparison of the old and new legislation, especially regarding those issues that impact criminal case proceedings in District Courts. I also consider the Government Bill that formed the basis for the reform. Study also reviews the Finnish Lay Judges system and changes therein. Finally I focus on the short term impacts of the reform in Helsinki District Court....
Sosiaalisen median strategia työnantajamielikuvan edistämiseksi : case: Sodexo Oy
(Laurea-ammattikorkeakoulu, 2011)
Kyseinen opinnäyte on tutkimus sosiaalisesta mediasta ja sen käyttömahdollisuuksista etenkin Suomessa. Tutkimus pyrkii esittämään rajatun määrän sovelluksia, jotka ovat hyvin tunnettuja suomalaisten käyttäjien keskuudessa. Tutkimuksen tarkoitus...
Strategy how to use social media to improve company image : case: Sodexo Finland Oy This is a study of social media marketing and networking especially in Finland. The study aims to describe the chosen amount of social media channels which are popular within Finnish users. The main point of the study is to find right social media channels for a Finnish company Sodexo so that they could use them to improve their company image. The study also describes what a company image means and what factors may have a positive or negative impact on it. The study shows the diversity of social media and how efficient it may be for companies marketing strategies. The study contains also a competitor analysis of Sodexo’s main competitors. The analysis had an influence to the factor how the chosen social media channels are used and represented in the strategy. It is important to understand the rapid development of social media and the Internet. That is one of the main reasons why only short term strategies should be made. The web may not be the same the day after tomorrow....
Strategy how to use social media to improve company image : case: Sodexo Finland Oy This is a study of social media marketing and networking especially in Finland. The study aims to describe the chosen amount of social media channels which are popular within Finnish users. The main point of the study is to find right social media channels for a Finnish company Sodexo so that they could use them to improve their company image. The study also describes what a company image means and what factors may have a positive or negative impact on it. The study shows the diversity of social media and how efficient it may be for companies marketing strategies. The study contains also a competitor analysis of Sodexo’s main competitors. The analysis had an influence to the factor how the chosen social media channels are used and represented in the strategy. It is important to understand the rapid development of social media and the Internet. That is one of the main reasons why only short term strategies should be made. The web may not be the same the day after tomorrow....
Palveluiden hinnoittelu, Case Isännöinti-Ura Oy
(Laurea-ammattikorkeakoulu, 2011)
Hinnoittelu on yrityksen menestymisen kannalta ratkaiseva tekijä. Onnistuneella hinnoittelulla voidaan luoda menestymiselle edellytykset, kun taas epäonnistuminen hinnoittelussa voi johtaa liiketoiminnan loppumiseen. Tässä ...
Rekrytoinnin kehittäminen ravintola-alan yrityksessä: Case: Hietala Rest Oy
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena on löytää case-yritykselle, Hietala Rest Oy:lle, oikeat rekrytointikanavat ja laatia kehitysehdotus niiden käyttämiseksi. Olennaisina osina työssä on myös rekrytointikanavien käyttö ja työpaikkailmoittelu. Hietala Rest...
The purpose of this thesis is to find the right recruitment channels for the case company, Hietala Rest, and to create a development suggestion for the use of these channels. Hietala Rest is restaurant company which provides restaurant services for young adults. One problem for the company has been to find permanent employees. The theoretical section of this thesis reviews different perspectives on recruitment. The information has been collected from various literature and electronic sources. The theory considers the employer’s image and its impact on the success of the whole recruitment process, personnel planning, recruitment channels and job advertisement. The factors which affect the restaurant sector and the development of recruitment communications in the future have also been used as aspects in this thesis. The research for the thesis was carried out as a case study. The research method was the qualitative interview and consisted of two parts. The target groups of the interviews were the employer and the employees. The purpose of the interview with the employer was to perceive which channels the company has used for recruiting so far and how those channels have been working. This information helped in outlining the problematic areas for the company’s recruitment policy. The target group of the second interviews was the employees, and these interviews aimed to cover some of the problematic areas of the recruitment policy. With the answers from the employee interviews the research tried to discover where to find the right employees and the kind of message that would attract their attention. The interview with the employer showed that personnel planning and through that recruitment planning had been neglected by the company. Previously the company had focused on using only the recruitment channel of the active job applicant. The target groups for recruitment had known about the company but the company hadn’t tried to reach them. The interview with the employees showed that the most important channels to finding a job were the Internet, social networks and newspapers. Employees also described the kinds of contents that would be interesting in job advertisements. The development suggestion emphasizes the importance of personnel planning and the employer image in order for the recruitment process to succeed. It also proposes that the company would start to implement recruiting with a long-term view and to consider the job applicants as targets which recruiting channels and recruiting communication should reach. The opportunities of the Internet, social networks and newspapers as recruitment channels were surveyed closer. The thesis offers suggestions regarding the ideal content of the case company’s job advertising. These development suggestions were accepted and with that the objectives of this thesis were achieved....
The purpose of this thesis is to find the right recruitment channels for the case company, Hietala Rest, and to create a development suggestion for the use of these channels. Hietala Rest is restaurant company which provides restaurant services for young adults. One problem for the company has been to find permanent employees. The theoretical section of this thesis reviews different perspectives on recruitment. The information has been collected from various literature and electronic sources. The theory considers the employer’s image and its impact on the success of the whole recruitment process, personnel planning, recruitment channels and job advertisement. The factors which affect the restaurant sector and the development of recruitment communications in the future have also been used as aspects in this thesis. The research for the thesis was carried out as a case study. The research method was the qualitative interview and consisted of two parts. The target groups of the interviews were the employer and the employees. The purpose of the interview with the employer was to perceive which channels the company has used for recruiting so far and how those channels have been working. This information helped in outlining the problematic areas for the company’s recruitment policy. The target group of the second interviews was the employees, and these interviews aimed to cover some of the problematic areas of the recruitment policy. With the answers from the employee interviews the research tried to discover where to find the right employees and the kind of message that would attract their attention. The interview with the employer showed that personnel planning and through that recruitment planning had been neglected by the company. Previously the company had focused on using only the recruitment channel of the active job applicant. The target groups for recruitment had known about the company but the company hadn’t tried to reach them. The interview with the employees showed that the most important channels to finding a job were the Internet, social networks and newspapers. Employees also described the kinds of contents that would be interesting in job advertisements. The development suggestion emphasizes the importance of personnel planning and the employer image in order for the recruitment process to succeed. It also proposes that the company would start to implement recruiting with a long-term view and to consider the job applicants as targets which recruiting channels and recruiting communication should reach. The opportunities of the Internet, social networks and newspapers as recruitment channels were surveyed closer. The thesis offers suggestions regarding the ideal content of the case company’s job advertising. These development suggestions were accepted and with that the objectives of this thesis were achieved....
Kansainvälisen tavaraliikenteen kannattavuus Suomen ja keskisen Itä-Euroopan välillä
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee Yritys X:n kansainvälisen tavaraliikenteen kannattavuutta Suomen ja keskisen Itä-Euroopan välillä. Toimeksiantaja haluaa pysyä anonyyminä kiristyneen kilpailutilanteen takia ja myös siksi, että työssä kuvataan sen...
Profitability in international freight between Finland and Central Eastern Europe The purpose of this thesis was to study Company X’s profitability in international freight between Finland and Central Eastern Europe. This thesis was commissioned by Company X and the thesis investigates the operations profitability of the company. Therefore the commissioner requires to be presented as anonymous. The basis of the study was to analyze Company X’s profitability in international freight between Finland and Central Eastern European countries and discover actions to develop monitoring and supervising of financial performance. A case study method including an action research was used to carry out this thesis. The information from the theoretical section of this thesis consists of the following themes; international freight and its economic effect on Finland, productivity, expense categories, and calculating gross margin. Information and material used in the empirical section was received from the commission company. Company X’s profitability in international freight operations was studied in the empirical section of this thesis. Findings were analyzed and suggestions to develop operations were introduced. According to the findings, profitability monitoring was imperfect and transports to certain Central Eastern European countries were unprofitable. Furthermore profitability calculations were based on round trips between Finland and CEE countries. Conclusions of the research are as follows; Company X needs suitable software to monitor and supervise its financial performance. Additionally Company X should analyze its operations more carefully to ensure correct pricing and profitability. Suggestions are possible to execute with reasonable efforts and investments....
Profitability in international freight between Finland and Central Eastern Europe The purpose of this thesis was to study Company X’s profitability in international freight between Finland and Central Eastern Europe. This thesis was commissioned by Company X and the thesis investigates the operations profitability of the company. Therefore the commissioner requires to be presented as anonymous. The basis of the study was to analyze Company X’s profitability in international freight between Finland and Central Eastern European countries and discover actions to develop monitoring and supervising of financial performance. A case study method including an action research was used to carry out this thesis. The information from the theoretical section of this thesis consists of the following themes; international freight and its economic effect on Finland, productivity, expense categories, and calculating gross margin. Information and material used in the empirical section was received from the commission company. Company X’s profitability in international freight operations was studied in the empirical section of this thesis. Findings were analyzed and suggestions to develop operations were introduced. According to the findings, profitability monitoring was imperfect and transports to certain Central Eastern European countries were unprofitable. Furthermore profitability calculations were based on round trips between Finland and CEE countries. Conclusions of the research are as follows; Company X needs suitable software to monitor and supervise its financial performance. Additionally Company X should analyze its operations more carefully to ensure correct pricing and profitability. Suggestions are possible to execute with reasonable efforts and investments....
Tilintarkastuksen laadunvalvonnan toteutuminen
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää tilintarkastuksen laadunvalvonnan toteutumista käytännön työssä. Vaatimukset tilintarkastuksen laadusta ovat viime vuosina kasvaneet paljon ja toimialalle on tullut lisää sääntelyä. Tilintarkastajia halutaan...
Realisation of Quality Control on Auditing The purpose of this thesis was to examine how quality control on auditing can be carried out. The demand to raise the quality of auditing has become bigger and bigger in recent years. There is much more regulation in the line of this business nowadays. There has been also a growing need to have more public oversight, because of the imbalances in the world economy. Investors and stakeholders have lost their trust in financial information and the main purpose of high level quality is to restore the credibility. The accountants’ field of work is full of precise rules and standards of how to act. This study is about how the theoretical quality control has been put to practical work. The main focus of this study was on professional accountants in the small and medium sized practices (SMPs). Big firms, especially the Big Four-firms, have executed their own quality assurance systems for decades. In the study it was examined how the rest of the accountants manage their quality control. This study was based on the qualitative method of study and was performed by using interviews. The interviewees were accountants from small firms or one man auditing offices. Interviews gave the study more detailed and diverse results than what would have come from questionnaires. In this way the knowledge of professionals was well used. The results of the study gave a good picture of the quality assurance of auditing in SMP sector. High quality is essential and obvious in auditing, but the ways to assure it differ from firm to firm. To this day, everyone has had their own ways to adapt all that in practice. The higher quality control has increased the accountants’ workload and documentation. As auditing is on the way of internationalization, small auditing firms feel like they have lost their voices and that only big firms dictate the development of the line of business. Accountants are mainly satisfied to this moment’s quality control and they think it all serves the common interest. However, accountants had fears that the controlling would further increase in the near future. It could lead to a situation where accountants from small firms would not necessarily meet the needed requirements anymore. In further studies it could be examined how the quality assurance reviews have impacted the overall quality. Another study could explore if the new international standards have improved the quality or if the standards have forced accountants to do more documentation at the expense of the basic work....
Realisation of Quality Control on Auditing The purpose of this thesis was to examine how quality control on auditing can be carried out. The demand to raise the quality of auditing has become bigger and bigger in recent years. There is much more regulation in the line of this business nowadays. There has been also a growing need to have more public oversight, because of the imbalances in the world economy. Investors and stakeholders have lost their trust in financial information and the main purpose of high level quality is to restore the credibility. The accountants’ field of work is full of precise rules and standards of how to act. This study is about how the theoretical quality control has been put to practical work. The main focus of this study was on professional accountants in the small and medium sized practices (SMPs). Big firms, especially the Big Four-firms, have executed their own quality assurance systems for decades. In the study it was examined how the rest of the accountants manage their quality control. This study was based on the qualitative method of study and was performed by using interviews. The interviewees were accountants from small firms or one man auditing offices. Interviews gave the study more detailed and diverse results than what would have come from questionnaires. In this way the knowledge of professionals was well used. The results of the study gave a good picture of the quality assurance of auditing in SMP sector. High quality is essential and obvious in auditing, but the ways to assure it differ from firm to firm. To this day, everyone has had their own ways to adapt all that in practice. The higher quality control has increased the accountants’ workload and documentation. As auditing is on the way of internationalization, small auditing firms feel like they have lost their voices and that only big firms dictate the development of the line of business. Accountants are mainly satisfied to this moment’s quality control and they think it all serves the common interest. However, accountants had fears that the controlling would further increase in the near future. It could lead to a situation where accountants from small firms would not necessarily meet the needed requirements anymore. In further studies it could be examined how the quality assurance reviews have impacted the overall quality. Another study could explore if the new international standards have improved the quality or if the standards have forced accountants to do more documentation at the expense of the basic work....
Tilitoimiston valintaan vaikuttavat tekijät
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli tuottaa Keski-Uudenmaan Uusyrityskeskukselle ja Uudenmaan Yrittäjille opas ”Aloittava Yrittäjä valitsee tilitoimiston”. Opas on tarkoitettu aloittaville yrittäjille tukemaan heidän yrittäjyyttään taloushallinnon osa-alueella.
Työn teorian perusteena oli alan kirjallisuus, Internet-lähteet sekä haastattelut ja kyselyt. Haastatteluiden ja kyselyiden avulla rakennettiin tarina oppaaseen. Työssä käytetty kirjallinen teoria tukee oppaan tarinaa vaikka sitä ei itse oppaassa käsitelläkään. Teoria osuuden tavoitteena on avata lukijalle ulkoistamista ja taloushallinnon ulkoistamista. Työssä käsitellään myös narratiivista kerrontaa johdannon metodologiassa, jotta lukijalle avautuu oppaan tarinan kerronnallinen puoli. Lisäksi tilitoimiston valintatutkimus osuudessa käsitellään teoriaa teemahaastattelusta ja kyselytutkimuksesta.
Työssä käsitellään taloushallinnon ulkoistamista. Taloushallinnon ulkoistamisen tavoitteena on löytää mahdollisimman kustannustehokas tapa organisoida taloushallinnon toiminnot. Organi-soinnin myötä resurssit voidaan kohdistaa selkeästi lisäarvoa tuottaviin toimintoihin.
Työssä käytettiin laadullista eli kvalitatiivista tutkimusotetta. Pääasiallisena tiedonkeruu me-netelminä olivat teemahaastattelut ja kyselyt. Teemahaastattelut toteutettiin puolistrukturoituna haastattelumenetelmänä, joka ei sitonut vastauksia määrättyihin vaihtoehtoihin, vaan antoi vastaajalle vapauden vastata omin sanoin. Kyselyt toteutettiin kyselytutkimuksena, jossa aineisto kerätään valitusta kohderyhmästä. Haastatteluiden tarkoituksena oli kerätä oppaaseen tarina taloushallinnon ulkoistamisesta.
Työn tuloksena toteutui toimeksiantajille heidän toiveidensa mukainen ja käyttäjilleen hyödyllinen opas tukemaan yrittäjyyttä taloushallinnon osa-alueella....
is to lighten up outsourcing and especially financial management outsourcing for the reader. The narrative side of the thesis is explained in the methodology in the introduction. The theory about themed interviews and inquiries in the account management...
is to lighten up outsourcing and especially financial management outsourcing for the reader. The narrative side of the thesis is explained in the methodology in the introduction. The theory about themed interviews and inquiries in the account management...
Markkinointikampanjasuunnitelma – Case Actum Autovuokraus Oy
(Laurea-ammattikorkeakoulu, 2011)
kilpailutilanne, jossa suuret toimijat hallitsevat suurta osaa toimialasta. Pienen yrityksen tulee pyrkiä erottumaan massasta matalien hintojen, hyvän palvelun ja luotettavan imagon avulla. Kampanjan tarkoituksena on myynnin ja asiakasmäärän kasvun lisäksi toimia...
Marketing campaign plan – Case Actum Autovuokraus Ltd. The purpose of this thesis is to describe the marketing campaign plan created for Actum Autovuokraus Ltd for the early summer of 2011. The campaign concerns the company's car rental business. The car rental business in the Helsinki metropolitan area is immensely competitive and several big companies dominate a large part of the industry. A small business should try to distinguish itself from its competitors through the means of low prices, good service and a reputation for reliability. In addition to the goals of increasing sales and widening the company’s customer base, the campaign also serves as the starting point for a longer-term systematic marketing effort, an essential part of which is the creation of a widely-known brand. This study employed both qualitative and quantitative research methods. Qualitative research data were collected from an in-depth interview with the company's CEO. Quantitative research was used to supplement the qualitative approach in order to examine the customer perspective and the customers' opinions on car rental. Survey responses were received from 46 persons, all of whom were Actum Autovuokraus Ltd's customers or potential customers. The results of the research show that Internet was the most important marketing channel in the planned marketing campaign. Both qualitative and quantitative research revealed that the majority of customers and potential new customers use the Internet for car rental comparison as well for retrieving other information. A marketing campaign, which combined traditional print advertising as well as more modern Internet search engine and banner advertising, was established within the limits of the available resources. Granting discounts functions as the biggest incentive for increasing sales. In addition to attracting new customers, the company’s current clients were also approached with an additional discount. Other important stakeholders will be remembered in a separate event held after the campaign week. The success of the designed marketing campaign can only be determined afterwards in the summer of 2011, when the efficacy of the adopted solutions can be empirically measured....
Marketing campaign plan – Case Actum Autovuokraus Ltd. The purpose of this thesis is to describe the marketing campaign plan created for Actum Autovuokraus Ltd for the early summer of 2011. The campaign concerns the company's car rental business. The car rental business in the Helsinki metropolitan area is immensely competitive and several big companies dominate a large part of the industry. A small business should try to distinguish itself from its competitors through the means of low prices, good service and a reputation for reliability. In addition to the goals of increasing sales and widening the company’s customer base, the campaign also serves as the starting point for a longer-term systematic marketing effort, an essential part of which is the creation of a widely-known brand. This study employed both qualitative and quantitative research methods. Qualitative research data were collected from an in-depth interview with the company's CEO. Quantitative research was used to supplement the qualitative approach in order to examine the customer perspective and the customers' opinions on car rental. Survey responses were received from 46 persons, all of whom were Actum Autovuokraus Ltd's customers or potential customers. The results of the research show that Internet was the most important marketing channel in the planned marketing campaign. Both qualitative and quantitative research revealed that the majority of customers and potential new customers use the Internet for car rental comparison as well for retrieving other information. A marketing campaign, which combined traditional print advertising as well as more modern Internet search engine and banner advertising, was established within the limits of the available resources. Granting discounts functions as the biggest incentive for increasing sales. In addition to attracting new customers, the company’s current clients were also approached with an additional discount. Other important stakeholders will be remembered in a separate event held after the campaign week. The success of the designed marketing campaign can only be determined afterwards in the summer of 2011, when the efficacy of the adopted solutions can be empirically measured....
Eläkesäästäminen
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön aiheena on eläkesäästäminen. Työssä tutkitaan eri sijoitusvaihtoehtoja, jotta siirryttäessä eläkkeelle työelämän palkkatulon jälkeen, elintaso ei laskisi.
Opinnäytetyön tarkoituksena on selventää eri ...
Ympäristöviestinnän tärkeys yritysasiakkaille
(Laurea-ammattikorkeakoulu, 2011)
, sanomaa ja kanavaratkaisuja. Lisäksi viestinnän laatua tarkastellaan asiakkaiden odotusten ja kokemusten kautta. Teoreettisessa viitekehyksessä on käytetty lähteinä viestintää käsittelevää kirjallisuutta, artikkeleita sekä sähköisiä dokumentteja...
The importance of environmental communication for corporate customers The aim of this thesis is to clarify the significance of environmental communication for corporate customers and the thesis presents the main principles of environmental communication. The theoretical section of the thesis discusses aspects of environmental communication, communication processes, messages and channeling solutions. In addition, quality of communication is examined through the customers` expectations and experiences. In the theoretical section literature in the form of books, articles and electronic documents on communication have been used as sources. The thesis also deals with the design and implementation of a quantitative questionnaire. Company X`s corporate customers` expectations and communication needs were studied using a quantitative research questionnaire. The research questionnaire was implemented in March 2011. The population consisted of all company X`s 157 Finnish corporate customers. 43 people responded to the questionnaire, thus giving a response percentage of 27%. The survey was carried out by sending an email to customers with a link to an online questionnaire form. The results of the study were analyzed with the help of a SPSS program. The study shows that environmental communication is important to company X`s corporate customers. The results reveal that the best channels for environmental communication are through internet pages and face to face communication. The results of the study also reveal the factors affecting environmental communication, quantity of information and the interest of corporate customers in taking part in two-way environmental communication....
The importance of environmental communication for corporate customers The aim of this thesis is to clarify the significance of environmental communication for corporate customers and the thesis presents the main principles of environmental communication. The theoretical section of the thesis discusses aspects of environmental communication, communication processes, messages and channeling solutions. In addition, quality of communication is examined through the customers` expectations and experiences. In the theoretical section literature in the form of books, articles and electronic documents on communication have been used as sources. The thesis also deals with the design and implementation of a quantitative questionnaire. Company X`s corporate customers` expectations and communication needs were studied using a quantitative research questionnaire. The research questionnaire was implemented in March 2011. The population consisted of all company X`s 157 Finnish corporate customers. 43 people responded to the questionnaire, thus giving a response percentage of 27%. The survey was carried out by sending an email to customers with a link to an online questionnaire form. The results of the study were analyzed with the help of a SPSS program. The study shows that environmental communication is important to company X`s corporate customers. The results reveal that the best channels for environmental communication are through internet pages and face to face communication. The results of the study also reveal the factors affecting environmental communication, quantity of information and the interest of corporate customers in taking part in two-way environmental communication....









