Haku
Viitteet 2561-2570 / 2981
Miten lama vaikuttaa tuotantokonsulttiyritykseen : Case Linc Sourcing Finland
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö käsittelee lamaa ja laman vaikutuksia muuttuviin markkinatekijöihin ja niiden yhteisvaikutusta tuotantokonsulttiyritykseen. Työssä pyritään tarkastelemaan laman vaikutuksia mahdollisimman kattavasti ja yritetään vastata kysymykseen...
How the recession has affected a production consulting company: case Linc Sourcing Finland The purpose of this thesis is to examine the combined effects of recession and changing market factors on a production consulting company. Specifically , the thesis is concerned with the effects of recession on a company trying to generate savings for client companies during times of economic hardship. The company in this case study is Linc Sourcing Finland. The study examines the effects of the recession in the world economy , and the Finnish and Chinese economies, on Linc Sourcing Finland. Further information is sought by interviewing Linc Sourcing Finland's CEO, Ville Rajala and their partners, the freight forwarding company Tavatur Shipping CEO Tommy Juslenius, and also through three qualitative surveys. This thesis studies the factors leading to recession , particularly with reference to the financial crisis and global recession of the early 21st century. In addition to these events, trade between Finland and China is investigated, as well as China and Chinese business culture. Finnish companies find it difficult to get reliable contacts and partners in China and the general belief of the inferiority of the Chinese quality has long been an obstacle preventing Finnish companies from examining the opportunities in China objectively. Linc Sourcing is focused on overcoming these assumptions and Chinese companies are already being seen as viable partners and as providing a competitive edge in terms of quality. When a company relocates production foreign and domestic production differences and other production-related risk factors have to be taken into consideration. One of the most important tasks for Linc Sourcing when consulting with the customer is to minimize these risks and differences. The effects of the recession on Linc Sourcing Finland's business have been entirely positive. Customers have been forced to renew their strategies during the recession and Linc Sourcing have assisted them in taking notice of the importance of the purchasing strategy for maintaining competitiveness. The recession has had no effect on the company's customer volumes and turnover and the income has remained acceptable. Today Linc Sourcing Finland is seen more as a strategic partner and cooperation with new and old customers is evolving rapidly as planned....
How the recession has affected a production consulting company: case Linc Sourcing Finland The purpose of this thesis is to examine the combined effects of recession and changing market factors on a production consulting company. Specifically , the thesis is concerned with the effects of recession on a company trying to generate savings for client companies during times of economic hardship. The company in this case study is Linc Sourcing Finland. The study examines the effects of the recession in the world economy , and the Finnish and Chinese economies, on Linc Sourcing Finland. Further information is sought by interviewing Linc Sourcing Finland's CEO, Ville Rajala and their partners, the freight forwarding company Tavatur Shipping CEO Tommy Juslenius, and also through three qualitative surveys. This thesis studies the factors leading to recession , particularly with reference to the financial crisis and global recession of the early 21st century. In addition to these events, trade between Finland and China is investigated, as well as China and Chinese business culture. Finnish companies find it difficult to get reliable contacts and partners in China and the general belief of the inferiority of the Chinese quality has long been an obstacle preventing Finnish companies from examining the opportunities in China objectively. Linc Sourcing is focused on overcoming these assumptions and Chinese companies are already being seen as viable partners and as providing a competitive edge in terms of quality. When a company relocates production foreign and domestic production differences and other production-related risk factors have to be taken into consideration. One of the most important tasks for Linc Sourcing when consulting with the customer is to minimize these risks and differences. The effects of the recession on Linc Sourcing Finland's business have been entirely positive. Customers have been forced to renew their strategies during the recession and Linc Sourcing have assisted them in taking notice of the importance of the purchasing strategy for maintaining competitiveness. The recession has had no effect on the company's customer volumes and turnover and the income has remained acceptable. Today Linc Sourcing Finland is seen more as a strategic partner and cooperation with new and old customers is evolving rapidly as planned....
Päivittäisasioinnin palveluketju Case Nooa Säästöpankki Oy
(Laurea-ammattikorkeakoulu, 2011)
, ja asiakas saattaa vaihtaa pankkia heti kun saa paremman tarjouksen muualta. Jatkuvasti kiristyvässä kilpailutilanteessa taistelu asiakkaista on kovaa. Sekä asiak-kuuksien saaminen että säilyttäminen on haasteellista. Yksi parhaista tavoista erottua...
The service chain in day-to-day banking – Case Nooa Savings Bank Ltd This thesis was made as an assignment for Nooa Savings Bank. The purpose of this thesis was to investigate the service chain in day-to-day banking for private customers and to produce a description of the process for Nooa Savings Bank. The main focus was on the course of action, the selling process and practical suggestions for improvement rather than just focusing on exact product and system descriptions. Competition in the banking sector is fiercer than ever, and traditional customer loyalty has greatly diminished. Customers are more likely to switch bank if they get a better offer elsewhere, and banks must struggle to acquire new customers as well as retain old ones. The best way to stand out from the competition is to offer a comprehensive service. The better the bank serves its customers and provides solutions to their individual needs the more unlikely it becomes that they might switch to another bank. A fair and high quality selling process is the key to customer satisfaction. This requires that every employee in the company is aware of the goals of the organization and is able to act in accordance with them. The service chain in day-to-day banking can be seen as one of the most important processes in Nooa Savings Bank. The employees involved in the process play a key role and by virtue of their position at the customer interface constitute the face of the company. For this reason it is extremely important that every salesman working in day-to-day banking services and especially new employees understand their roles as the face of the bank as well as their opportunity to be the first and possibly the only one to observe the needs of the customer. These employees meet the overwhelming majority of customers and this is a fact that the bank has to use to its advantage. The research was conducted using a qualitative research method with the case study as chosen research method because the object of the study was a single case and one process. Data was gathered by studying written and virtual documents and by observation. The object of the study is unique and it would be difficult to get significant information in any other way than by observing. The author of the thesis herself has worked at Nooa Savings Bank since 2009 and therefore has been able to make several observations of the course of the process. These observations can be considered as valuable data in this research. The description of the service chain in day-to-day banking which was produced as result of the research can help the new employee to absorb the sales oriented procedures more rapidly. I believe that the results of the thesis will be useful for Nooa Savings Bank as well as for the end user. The results can not directly be taken advantage of by others but indirectly they can be useful for other banks....
The service chain in day-to-day banking – Case Nooa Savings Bank Ltd This thesis was made as an assignment for Nooa Savings Bank. The purpose of this thesis was to investigate the service chain in day-to-day banking for private customers and to produce a description of the process for Nooa Savings Bank. The main focus was on the course of action, the selling process and practical suggestions for improvement rather than just focusing on exact product and system descriptions. Competition in the banking sector is fiercer than ever, and traditional customer loyalty has greatly diminished. Customers are more likely to switch bank if they get a better offer elsewhere, and banks must struggle to acquire new customers as well as retain old ones. The best way to stand out from the competition is to offer a comprehensive service. The better the bank serves its customers and provides solutions to their individual needs the more unlikely it becomes that they might switch to another bank. A fair and high quality selling process is the key to customer satisfaction. This requires that every employee in the company is aware of the goals of the organization and is able to act in accordance with them. The service chain in day-to-day banking can be seen as one of the most important processes in Nooa Savings Bank. The employees involved in the process play a key role and by virtue of their position at the customer interface constitute the face of the company. For this reason it is extremely important that every salesman working in day-to-day banking services and especially new employees understand their roles as the face of the bank as well as their opportunity to be the first and possibly the only one to observe the needs of the customer. These employees meet the overwhelming majority of customers and this is a fact that the bank has to use to its advantage. The research was conducted using a qualitative research method with the case study as chosen research method because the object of the study was a single case and one process. Data was gathered by studying written and virtual documents and by observation. The object of the study is unique and it would be difficult to get significant information in any other way than by observing. The author of the thesis herself has worked at Nooa Savings Bank since 2009 and therefore has been able to make several observations of the course of the process. These observations can be considered as valuable data in this research. The description of the service chain in day-to-day banking which was produced as result of the research can help the new employee to absorb the sales oriented procedures more rapidly. I believe that the results of the thesis will be useful for Nooa Savings Bank as well as for the end user. The results can not directly be taken advantage of by others but indirectly they can be useful for other banks....
Välimiesmenettely vaihtoehtoisena riidanratkaisukeinona
(Laurea-ammattikorkeakoulu, 2011)
Vaihtoehtoiset riidanratkaisukeinot ovat olleet viime vuosina vilkkaan keskustelun kohteena ja niistä on esitetty mielipiteitä niin puolesta kuin vastaan. Vaihtoehtoisten riidanratkaisukeinojen ja tuomioistuinkäsittelyn välille onkin päässyt...
Arbitration as an alternative dispute resolution method Alternative dispute resolution has been the subject of intensedebate in recent years and arguments both for and against its use have been presented. In today’s society, ADR and court proceedings are competing with each other. On the other hand this competition is considered as a positive thing, because it forces us to consider client satisfaction and discuss the best alternative for the client in each case. But on the other hand, competition may also lead to a debate on the advantages of different forms of dispute resolution, and this debate may be very irrelevant. In this thesis, arbitration, which is one form of alternative dispute resolution, was studied more closely. The work aimed to describe the arbitration procedure and different concepts related to it. The work also aimed to clarify the need of arbitration. Arbitration was compared to court proceedings, and this way the writer aimed to bring out the advantages and disadvantages of arbitration for the parties. The main source material of the thesis consists of legal literature, laws and an interview with a specialist. Documents on the legislative history of the acts and various statistics of the Central Chamber of Commerce’s Arbitration Institute have also been used as source material. The benefits of arbitration seem to be the speed, flexibility and confidentiality of the process, as well as the parties’ possibility to use a professional judge. On the other hand, the disadvantages of arbitration are the high costs of the procedure, the parties waiving of their legal rights, and the strong validity of the verdicts. However, arbitration and alternative dispute resolution are considered to be necessary. This opinion may be justified for example by the fact that because of ADR, the courts will not become overloaded. In addition, ADR gives the parties an opportunity to choose exactly the type of dispute resolution method that meets their needs. Alternatives for traditional court proceedings seem to be needed especially in a country like Finland, where the courts are not specialized....
Arbitration as an alternative dispute resolution method Alternative dispute resolution has been the subject of intensedebate in recent years and arguments both for and against its use have been presented. In today’s society, ADR and court proceedings are competing with each other. On the other hand this competition is considered as a positive thing, because it forces us to consider client satisfaction and discuss the best alternative for the client in each case. But on the other hand, competition may also lead to a debate on the advantages of different forms of dispute resolution, and this debate may be very irrelevant. In this thesis, arbitration, which is one form of alternative dispute resolution, was studied more closely. The work aimed to describe the arbitration procedure and different concepts related to it. The work also aimed to clarify the need of arbitration. Arbitration was compared to court proceedings, and this way the writer aimed to bring out the advantages and disadvantages of arbitration for the parties. The main source material of the thesis consists of legal literature, laws and an interview with a specialist. Documents on the legislative history of the acts and various statistics of the Central Chamber of Commerce’s Arbitration Institute have also been used as source material. The benefits of arbitration seem to be the speed, flexibility and confidentiality of the process, as well as the parties’ possibility to use a professional judge. On the other hand, the disadvantages of arbitration are the high costs of the procedure, the parties waiving of their legal rights, and the strong validity of the verdicts. However, arbitration and alternative dispute resolution are considered to be necessary. This opinion may be justified for example by the fact that because of ADR, the courts will not become overloaded. In addition, ADR gives the parties an opportunity to choose exactly the type of dispute resolution method that meets their needs. Alternatives for traditional court proceedings seem to be needed especially in a country like Finland, where the courts are not specialized....
Asiakastyytyväisyystutkimuksen konseptointi-Case Diacor terveyspalvelut Oy
(Laurea-ammattikorkeakoulu, 2011)
Asiakastyytyväisyyden lähtökohtana toimivat asiakkaan etukäteisodotukset ja -käsitykset, jotka ovat syntyneet erilaisten kanavien kautta. Näitä asiakas peilaa kokemiinsa vuorovaikutustilanteisiin ja niiden vertailutuloksena syntyy lopulta asiakastyytyväisyys. Asiakastyytyväisyyttä voidaan mitata suorittamalla asiakastyytyväisyystutkimus, joka kohdistuu yrityksen kontaktipinnan toimivuuteen ja jonka tavoitteena on selvittää asiakkaan kokemaa tyytyväisyyttä yrityksen toimintaa kohtaan. Tutkimuksen avulla asiakaskunnasta saadaan arvokasta tietoa, jota voidaan hyödyntää sekä asiakassuhteiden että yrityksen toiminnan kehittämisessä. Erityisesti nykypäivän yritysmaailmassa asiakastyytyväisyystutkimustyöllä on keskeinen rooli ja sen merkitystä ei voida korostaa liikaa.
Opinnäytetyön tarkoituksena oli luoda Diacor terveyspalvelut Oy:lle asiakastyytyväisyystutki-muskonsepti, jossa korostuisi ketjumainen ajattelutapa. Työ oli projektimuotoinen ja sen tavoitteena oli tehdä kyselylomakkeet kolmelle eri asiakasryhmälle, kuvata uudet prosessit ja luoda toimintasuunnitelma tutkimuksen toteuttamista varten. Työn ulkopuolelle rajattiin itse varsinaisen tutkimustyö, materiaalin keräys ja analysointi sekä raportointi.
Työn teoreettisen pohjan muodosti asiakastyytyväisyyteen, asiakastyytyväisyystutkimukseen ja lomakkeiden tekoon liittyvä kirjallisuus. Käytännön pohjatyö tehtiin tutustumalla aiempiin kyselytutkimuksiin ja niiden tuloksiin sekä haastattelemalla yrityksen hallinnossa työskentelevää henkilöstöä. Näiden pohjalta saatiin muodostettua selkeä kuva nykytilanteesta, miten tähän asti on toimittu tutkimusten osalta ja millainen tehtävän työn tulisi olla.
Opinnäytetyön lopputuloksena on toimintamalli, joka antaa yritykselle valmiudet uudenlaiselle asiakastyytyväisyystutkimustyölle ja sen toteuttamiselle. Toimintamallin lisäksi työ sisältää kyselylomakkeet tutkimustyön suorittamiseksi sekä ohjeistuksen materiaalin keräystä, analysointia ja raportointia varten.
Työ antaa yritykselle lähtökohdat asiakastyytyväisyystutkimustyöhön, jonka pitkäjänteisestä toteuttamisesta hyötyvät niin yritys kuin myös sen asiakkaat. Mikäli yritys pystyy vielä tulevai-suudessa jatkokehittämään tutkimusta vastaamaan muuttuvia tarpeita, tulee se palvelemaan pitkään yritystä toimivana työvälineenä....
the theoretical framework of this thesis. Practical fieldwork was done by getting acquainted with the material and results of earlier research and also by interviewing personnel working in the administration. As a result, a clear picture of the present state...
the theoretical framework of this thesis. Practical fieldwork was done by getting acquainted with the material and results of earlier research and also by interviewing personnel working in the administration. As a result, a clear picture of the present state...
Ekologiset edut logistiikassa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä tarkasteltiin ekologisia etuja logistiikassa Walkerin ja Avantin käsiteanalyysin avulla. Ekologisuus on logistiikassa suuressa roolissa. Se ei ole pelkästään eettinen ratkaisu, vaan sillä haetaan myös taloudellisia etuja...
Ecological benefits in logistics This thesis examined the ecological benefits in logistics through Walker and Avant’s concept analysis. Ecology is in a big role in logistics. It is not only an ethical solution, it pursues also financial benefits. Ecology provides logistic operations a new way of thinking and at the same time it develops the sector as a whole. A new way of thinking is no longer just a way to stand out, it is a necessity. Walker and Avant’s concept analysis was used to explore what are the ecological benefits in logistics concept’s characteristics, antecedents and consequences and how it differs from its related concepts. There are eight steps in Walker and Avanti’s concept analysis and each of them supports each other. The research was based on 19 sources which on the basis of the conception of ecological benefits in logistics were created. The characteristics of this research were exemplariness, efficiency, effectiveness, accountability, temporal and innovation. The related concepts were logistics in general and green logistics. The antecedents were increasing the cost-effectiveness ecologically and consequences were growth of ecology as part of profitable business. According to this research the concept of ecological benefits in logistics differs only a little form other concepts that concern environmental values. There are of course differences between the concepts, but they are used mixed and they do not have large differences in a variety of texts. The examined characteristics of the concept did not differ a lot from the related concepts of the analysis...
Ecological benefits in logistics This thesis examined the ecological benefits in logistics through Walker and Avant’s concept analysis. Ecology is in a big role in logistics. It is not only an ethical solution, it pursues also financial benefits. Ecology provides logistic operations a new way of thinking and at the same time it develops the sector as a whole. A new way of thinking is no longer just a way to stand out, it is a necessity. Walker and Avant’s concept analysis was used to explore what are the ecological benefits in logistics concept’s characteristics, antecedents and consequences and how it differs from its related concepts. There are eight steps in Walker and Avanti’s concept analysis and each of them supports each other. The research was based on 19 sources which on the basis of the conception of ecological benefits in logistics were created. The characteristics of this research were exemplariness, efficiency, effectiveness, accountability, temporal and innovation. The related concepts were logistics in general and green logistics. The antecedents were increasing the cost-effectiveness ecologically and consequences were growth of ecology as part of profitable business. According to this research the concept of ecological benefits in logistics differs only a little form other concepts that concern environmental values. There are of course differences between the concepts, but they are used mixed and they do not have large differences in a variety of texts. The examined characteristics of the concept did not differ a lot from the related concepts of the analysis...
Markkinointisuunnitelma Nooa Säästöpankin Järvenpään konttorille
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena oli suunnitella markkinointiviestintäsuunnitelma Nooa Säästöpankille. Tutkimusaihetta rajattiin niin, että pääpaino markkinointisuunnitelmassa oli Järvenpään konttorissa. Järvenpään konttori otti ...
Palvelukonseptin asiakaslähtöisyys -Case Topcart Oy:n huoltopalvelut
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö tehtiin Topcart Oy:lle, jonka toimialana ovat tulostimet ja tulostintarvikkeet. Opinnäytetyön tavoitteena oli selvittää yrityksen palvelukonseptin, eli huoltopalveluiden, asiakaslähtöisyys. Asiakaslähtöisyys selvitettiin tiedustelemalla...
This thesis was commissioned by Topcart Oy, which operates in the printer and printing supplies industry. The purpose of the thesis was to investigate the customer orientation of the company's service concept regarding its maintenance services. The customer orientation was examined by surveying the opinions of the company's customers in terms of how the maintenance service had managed its tasks. The research was considered necessary as the importance of having different supplementary services in the service package has increased in the industry during the past few years and the company's competitive advantage is closely connected to its free of charge maintenance services. The theoretical section of the thesis contains a discussion of the relevant literature and interviews with Topcart Oy's country manager, Mr Caius Grann. The literature related to services, service concepts, service processes and customer orientation. Mr Grann works as a manager at the company's unit in Finland and has been several years' experience in the industry. The empirical research of the thesis was conducted as a quantitative survey of all Topcart Oy's customers. An electronic questionnaire was used to gather the information, which was analysed by cross tabs in December 2010. The questionnaire was divided into four different sections. According to the results of the research, the customer orientation of the service concept of Topcart Oy was considered to be extremely good. Customer cooperation and the service process of the maintenance services of the company were felt to be executed very well and the customers valued the free of charge aspect of the maintenance services....
This thesis was commissioned by Topcart Oy, which operates in the printer and printing supplies industry. The purpose of the thesis was to investigate the customer orientation of the company's service concept regarding its maintenance services. The customer orientation was examined by surveying the opinions of the company's customers in terms of how the maintenance service had managed its tasks. The research was considered necessary as the importance of having different supplementary services in the service package has increased in the industry during the past few years and the company's competitive advantage is closely connected to its free of charge maintenance services. The theoretical section of the thesis contains a discussion of the relevant literature and interviews with Topcart Oy's country manager, Mr Caius Grann. The literature related to services, service concepts, service processes and customer orientation. Mr Grann works as a manager at the company's unit in Finland and has been several years' experience in the industry. The empirical research of the thesis was conducted as a quantitative survey of all Topcart Oy's customers. An electronic questionnaire was used to gather the information, which was analysed by cross tabs in December 2010. The questionnaire was divided into four different sections. According to the results of the research, the customer orientation of the service concept of Topcart Oy was considered to be extremely good. Customer cooperation and the service process of the maintenance services of the company were felt to be executed very well and the customers valued the free of charge aspect of the maintenance services....
Asiakkuuksien hallinnan kehittäminen esimerkkiyrityksessä
(Laurea-ammattikorkeakoulu, 2011)
syitä, asiakkuuksien kehittymistä sekä erityisesti asiakastyytyväisyyttä ja pohtia keinoja kehittää asiakkuuksien hallintaa. Opinnäytetyö tehtiin toimeksiantona suomalaiselle valokuvatuotanto- ja valokuvaaja-agentuuriyritykselle. Kyseinen yritys halusi...
Customer relationship management is today an indispensable part of every successful business. Its primary objective is to increase the company's knowledge of its customers. When a company is better able to meet the customers’ needs, there is a corresponding improvement in customer profitability, thus increasing the total value of the business. The purpose of this study is to examine customer relationship development and customer satisfaction in a case company and consider ways to improve their customer relationship management. The thesis was carried out under a contract with the Finnish photography Production Company. The company wanted to determine the reasons why customers chose their services, how the customer relationships had developed, whether or not customers were satisfied and also to use the information collected on their own customer relationship management and marketing to increase productivity. The research component of the thesis was conducted using a traditional customer satisfaction survey, which was delivered via an Internet link sent by email. Questions were created on the basis of background theory discussed in the thesis, and the questionnaire was sent to all clients of the company. The research problem was to develop customer relationship management in a more productive direction. Overall, the results of the survey were positive for the company. Although several problems became apparent, they did not significantly weaken the results. Nevertheless, the results indicated that better customer classification and monitoring, the introduction of a CRM system and training offered to advertising agency clients would be likely to increase the number of loyal customers and would have a positive impact on the total value of customer relationships....
Customer relationship management is today an indispensable part of every successful business. Its primary objective is to increase the company's knowledge of its customers. When a company is better able to meet the customers’ needs, there is a corresponding improvement in customer profitability, thus increasing the total value of the business. The purpose of this study is to examine customer relationship development and customer satisfaction in a case company and consider ways to improve their customer relationship management. The thesis was carried out under a contract with the Finnish photography Production Company. The company wanted to determine the reasons why customers chose their services, how the customer relationships had developed, whether or not customers were satisfied and also to use the information collected on their own customer relationship management and marketing to increase productivity. The research component of the thesis was conducted using a traditional customer satisfaction survey, which was delivered via an Internet link sent by email. Questions were created on the basis of background theory discussed in the thesis, and the questionnaire was sent to all clients of the company. The research problem was to develop customer relationship management in a more productive direction. Overall, the results of the survey were positive for the company. Although several problems became apparent, they did not significantly weaken the results. Nevertheless, the results indicated that better customer classification and monitoring, the introduction of a CRM system and training offered to advertising agency clients would be likely to increase the number of loyal customers and would have a positive impact on the total value of customer relationships....
Facebookin hyödyntäminen yrityksen digitaalisessa markkinoinnissa : Case:The Left Shoe Company
(Laurea-ammattikorkeakoulu, 2011)
ollut yhteydessä yritykseen. Facebook-markkinointiviestinnässä on muistettava, että sosiaalinen media on kaksisuuntaista ja avointa. Kommunikointi ja keskustelu ovat sosiaalisen median tunnusmerkkejä. Tässä opinnäytetyössä tutkitaan sosiaalisen median ja...
Use of Facebook in Digital Marketing Case: The Left Shoe Company Social Media has become even more important part of marketing for companies. Today Facebook is not just bringing out new and unprecedented possibilities for companies to reach a wider segment of customers, introduce new products and services but it has also created a possibility for customer to get familiar with the company before actually visiting its stores. Communication and conversation are both main features of social media. This thesis is about to examine company’s possibilities and constraints in the most known social media, Facebook. In this Bachelor's thesis the focus is on a company called The Left Shoe Company. The aim is to find a way how The Left Shoe Company should utilize possibilities provided by Facebook. During making this thesis was also important to see and explore social media itself why was seen that only way to do it properly is to create a Facebook pages for The Left Shoe Company. The research method used was qualitative method. The empirical part of the thesis consists of multi-method-researches which are observation, mapping, interviews, and benchmarking. One of the research components was to analyze what have been mentioned in digital media about The Left Shoe Company. The ways how to reach the most optimal segments to have transparent conversation are researched as well. Benchmarking likewise was found to be a good way to approach. In the benchmarking part two companies are compared that have utilized Facebook and its possibilities in the most efficient ways. The whole data of this thesis consists of literary sources as well as internet sources. As a con-clusion it can be said that The Left Shoe Company should absolutely get involved with social media, and more precisely with Facebook. Facebook offers a great change for the company to get attention it needs, and an opportunity to increase its brand and recognizability. With the right measures and tools Facebook will provide a major advantage for making business....
Use of Facebook in Digital Marketing Case: The Left Shoe Company Social Media has become even more important part of marketing for companies. Today Facebook is not just bringing out new and unprecedented possibilities for companies to reach a wider segment of customers, introduce new products and services but it has also created a possibility for customer to get familiar with the company before actually visiting its stores. Communication and conversation are both main features of social media. This thesis is about to examine company’s possibilities and constraints in the most known social media, Facebook. In this Bachelor's thesis the focus is on a company called The Left Shoe Company. The aim is to find a way how The Left Shoe Company should utilize possibilities provided by Facebook. During making this thesis was also important to see and explore social media itself why was seen that only way to do it properly is to create a Facebook pages for The Left Shoe Company. The research method used was qualitative method. The empirical part of the thesis consists of multi-method-researches which are observation, mapping, interviews, and benchmarking. One of the research components was to analyze what have been mentioned in digital media about The Left Shoe Company. The ways how to reach the most optimal segments to have transparent conversation are researched as well. Benchmarking likewise was found to be a good way to approach. In the benchmarking part two companies are compared that have utilized Facebook and its possibilities in the most efficient ways. The whole data of this thesis consists of literary sources as well as internet sources. As a con-clusion it can be said that The Left Shoe Company should absolutely get involved with social media, and more precisely with Facebook. Facebook offers a great change for the company to get attention it needs, and an opportunity to increase its brand and recognizability. With the right measures and tools Facebook will provide a major advantage for making business....
Hyvinkään Tahkon pesiskoulun suunnitelma
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena on tehdä suunnitelma pesiskoulun järjestämisestä hyvinkääläisille ala-asteikäisille lapsille. Työn tavoitteena oli tehdä toimeksiantajalle valmis pohja onnistuneen tapahtuman järjestämiseen, ...









