Haku
Viitteet 2571-2580 / 2981
Sisäisen viestinnän kartoitus ja kehittäminen Kantasäästöpankki Oy:ssä
(Laurea-ammattikorkeakoulu, 2011)
Laurea-ammattikorkeakoulu Tiivistelmä
Laurea Hyvinkää
Liiketalouden p2p-koulutusohjelma
Sisäisen viestinnän kartoitus ja kehittäminen Kantasäästöpankki Oy:ssä
Vuosi 2011 Sivumäärä 58 ...
TUPAS-tunnistautuminen : soveltamismahdollisuudet Laureassa
(Laurea-ammattikorkeakoulu, 2011)
Laurean tietohallinnon toimeksiannosta toteutetun toiminnallisen opinnäytetyön tarkoituksena oli kartoittaa TUPAS-tunnistamisen käyttömahdollisuudet Laurea-ammattikorkeakoulussa. Kartoituksen pohjalta laadittiin perusteltu ...
Maksuhaluton velallinen, ulosoton erikoisperintä ja taloudellisen laskusuhdanteen vaikutus ulosottoon
(Laurea-ammattikorkeakoulu, 2011)
Laurea-ammattikorkeakoulu Tiivistelmä
Hyvinkää
Liiketalous
Oikeudellinen osaaminen
Minttu Saarelainen
Maksuhaluton velallinen, ulosoton erikoisperintä ja taloudellisen laskusuhdanteen vaikutus ulosottoon
Vuosi ...
Kulta sijoituskohteena
(Laurea-ammattikorkeakoulu, 2011)
opinnäytetyön tarkoituksena on selvittää, minkälainen sijoituskohde kulta on. Tutkimuksessa selvitetään, minkälaisin muodoin yksityissijoittaja voi sijoittaa kultaan ja mikä näistä sijoittamisen muodoista on kannattavin ja järkevin valinta sijoittajan kannalta...
In 1971, the United States government abandoned the gold standard and stopped the direct convertibility of the United States dollar to gold. Investing in gold is popular these days around the world and gold prices can fluctuate like any other commodity. The gold price has increased sharply in the 2000s. The purpose of this thesis is to discover what kind of investment gold is. The study examines the ways a private investor can invest in gold and considers which of the ways might represent the best choice for a private investor. The study will also determine how gold yields compare to other investment instruments and the correlation gold has with investments. The theoretical section explains the basic theory of investing and describes other investment instruments, which are defined as: shares, funds, commodities and bonds. The theoretical section includes a history of gold and discussion of the properties of gold as a raw material. It will also present factors influencing the value of gold, such as gold production, gold world reserves and gold supply and demand. The empirical section of the thesis focuses on comparing different forms of gold investment, including physical gold, gold funds, gold derivatives and gold stocks. Correlation and gold price development are compared with gold versus stocks, long-term interest, commodities and currencies. Investing in physical gold or gold funds is considered to be the best way to invest in gold in terms of yield. The gold fund, which invests directly in physical gold, will have the same return as investing directly in physical gold, without the need to consider to other factors, such as the selection of products and vendors. The study shows that gold has had a positive correlation with stocks and commodities, while the correlation with long-term interest is negative. In comparison to other investment instruments gold did well, though stocks also pay dividends and this is a significant benefit off stocks compared to gold....
In 1971, the United States government abandoned the gold standard and stopped the direct convertibility of the United States dollar to gold. Investing in gold is popular these days around the world and gold prices can fluctuate like any other commodity. The gold price has increased sharply in the 2000s. The purpose of this thesis is to discover what kind of investment gold is. The study examines the ways a private investor can invest in gold and considers which of the ways might represent the best choice for a private investor. The study will also determine how gold yields compare to other investment instruments and the correlation gold has with investments. The theoretical section explains the basic theory of investing and describes other investment instruments, which are defined as: shares, funds, commodities and bonds. The theoretical section includes a history of gold and discussion of the properties of gold as a raw material. It will also present factors influencing the value of gold, such as gold production, gold world reserves and gold supply and demand. The empirical section of the thesis focuses on comparing different forms of gold investment, including physical gold, gold funds, gold derivatives and gold stocks. Correlation and gold price development are compared with gold versus stocks, long-term interest, commodities and currencies. Investing in physical gold or gold funds is considered to be the best way to invest in gold in terms of yield. The gold fund, which invests directly in physical gold, will have the same return as investing directly in physical gold, without the need to consider to other factors, such as the selection of products and vendors. The study shows that gold has had a positive correlation with stocks and commodities, while the correlation with long-term interest is negative. In comparison to other investment instruments gold did well, though stocks also pay dividends and this is a significant benefit off stocks compared to gold....
Opiskelijoiden ja tutoropettajien halukkuus lähteä mukaan verkkokurssiin – CASE: Massidea.org
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena on selvittää ovatko ammattikorkeakouluopiskelijat ja tutoropettajat halukkaita osallistumaan Massidea.org-verkkoyhteisöön sekä – kurssiin. Pohditaan myös, onko tutoropettajan kurssien suosittelulla vaikutusta opiskelijoiden...
Students and Tutor Teachers Willingness to Participate Network Course - CASE: Massidea.org The purpose of the Bacherlor’s thesis was to clarify if the students of a University of Applied Sciences and tutor teachers are willing to participate in the Massidea.org network community and course. This thesis also deliberated if the recommendation of the tutor teachers’ courses has an effect on the students' course choices. Massidea.org will benefit from this study by continuing it and developing it so that Massidea.org can be obtained around new students and users. The theoretical frame of reference introduces and discusses viral marketing, recommendation marketing and network communities. The section of viral marketing in the theoretical background concentrates among other things on its success factors and explains what the recommendation will be about. A qualitative research has been used in this thesis. The students' research material was collected with the help of interviews. The answers were obtained from 12 students. To the tutor teacher a questionnaire was sent by e-mail. The answers were received from ten tutor teachers. The results of the study clearly indicate that the students are not very interested Massidea.org as a network community, they would not recommend it to others, because the community feels confucing etc. On the other hand, students like Massidea.org online courses. The tutor teachers consider the Massidea.org network course to be creative and suitable for study modules of Laurea University of Applied Sciences....
Students and Tutor Teachers Willingness to Participate Network Course - CASE: Massidea.org The purpose of the Bacherlor’s thesis was to clarify if the students of a University of Applied Sciences and tutor teachers are willing to participate in the Massidea.org network community and course. This thesis also deliberated if the recommendation of the tutor teachers’ courses has an effect on the students' course choices. Massidea.org will benefit from this study by continuing it and developing it so that Massidea.org can be obtained around new students and users. The theoretical frame of reference introduces and discusses viral marketing, recommendation marketing and network communities. The section of viral marketing in the theoretical background concentrates among other things on its success factors and explains what the recommendation will be about. A qualitative research has been used in this thesis. The students' research material was collected with the help of interviews. The answers were obtained from 12 students. To the tutor teacher a questionnaire was sent by e-mail. The answers were received from ten tutor teachers. The results of the study clearly indicate that the students are not very interested Massidea.org as a network community, they would not recommend it to others, because the community feels confucing etc. On the other hand, students like Massidea.org online courses. The tutor teachers consider the Massidea.org network course to be creative and suitable for study modules of Laurea University of Applied Sciences....
Markkinointisuunnitelma Myllykosken Pallo -47 juniori- ja harrastetoiminnalle
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on tehty toimeksiantona jalkapalloseura Myllykosken Pallo -47:lle (MYPA). Opinnäytetyön aiheena on markkinointisuunnitelman laatiminen seuran juniori- ja harrastetoiminnalle. Myllykosken Pallo -47 on Kouvolan Myllykoskella vuonna...
Marketing plan for Myllykosken Pallo -47’s junior and amateur activities This thesis was conducted as an assignment for Myllykosken Pallo -47 (MYPA) football club. The Primary option of this thesis was to create a marketing plan for the club’s junior and amateur activities. Myllykosken Pallo -47 is a football club from Myllykoski, Kouvola, it was founded 1947 and its men’s club team has played continuously in the Premier Division of Finnish football Veikkausliiga since 1992. The Club also won the Finnish championship 2005 and it has belonged to the top football teams in Finland for a long time. The theoretical frame of this work is based on literature dealing with sports marketing, marketing, and sponsorship, interviews with personnel and electronic material and the club’s own materials. The marketing plan was created to match the customer’s needs and aims with their request. The purpose of this thesis was to create a written proposal for Myllykosken Pallo -47 for one year. The purpose of the operating plan is to work as an effective basis and tool while carrying out the annual sales and marketing plan. The aim of the thesis is to develop the already existing operations and to search for new opportunities of activities. With these activities we aim to get concrete financial benefits for Myllykosken Pallo -47’s junior and amateur activities....
Marketing plan for Myllykosken Pallo -47’s junior and amateur activities This thesis was conducted as an assignment for Myllykosken Pallo -47 (MYPA) football club. The Primary option of this thesis was to create a marketing plan for the club’s junior and amateur activities. Myllykosken Pallo -47 is a football club from Myllykoski, Kouvola, it was founded 1947 and its men’s club team has played continuously in the Premier Division of Finnish football Veikkausliiga since 1992. The Club also won the Finnish championship 2005 and it has belonged to the top football teams in Finland for a long time. The theoretical frame of this work is based on literature dealing with sports marketing, marketing, and sponsorship, interviews with personnel and electronic material and the club’s own materials. The marketing plan was created to match the customer’s needs and aims with their request. The purpose of this thesis was to create a written proposal for Myllykosken Pallo -47 for one year. The purpose of the operating plan is to work as an effective basis and tool while carrying out the annual sales and marketing plan. The aim of the thesis is to develop the already existing operations and to search for new opportunities of activities. With these activities we aim to get concrete financial benefits for Myllykosken Pallo -47’s junior and amateur activities....
Taantuman vaikutus asunto-osakeyhtiön talouteen
(Laurea-ammattikorkeakoulu, 2011)
Yhdysvalloista liikkeelle lähtenyt taantuma sai alkunsa finanssikriisistä, joka alkoi muodostua vuonna 2006. Finanssikriisi alkoi nopeasti levitä muihin maihin aiheuttaen globaalin talouskriisin. Taantumaa edelsi taloudellisesti ...
Menestyksellinen myyntityö : case: Rakennuskemia Oy
(Laurea-ammattikorkeakoulu, 2011)
-myyntityökaluun, jonka sisällön selvitys yrityksen omalle myyntihenkilökunnalle oli tarpeen. Tavoitteena oli luoda yrityksen näköinen, asiakaslähtöisempi palvelu- ja myyntikulttuuri. Opinnäytetyö on luonteeltaan toiminnallinen eli sen tarkoitus on kehittää käytännön...
Successful salesmanship : case: Rakennuskemia Oy This thesis was made to support salesman’s everyday work at Rakennuskemia Oy. Subject was chosen, because company had a need for material which would measures and support the sales. Rakennuskemia Oy had invested in a new software called Expak-systems and now they need to know how to use it effectively in their salesmanship. The Company´s goal was to create a service and sales culture to look like Rakennuskemia Oy and brings it even closer to the customers than ever. Thesis is essentially functional. It should improve the sales operations and educate the personnel. Target was to create support material for Rakennuskemia Oy, which is easy to understand. Company can use this material to gain something new on their everyday work at sales. This material is for older salesmen as well as for new recruits. Rakennuskemia Oy has made big changes within their organization few years ago, so this is also meant for measuring and supporting the changes. Theoretical facts are based on the field of topical literature and Internet sources. Thesis consists of two parts. First is theoretical part, which collects important theoretical facts to one complete package and Appendix section, which collects the best facts and applies them to Rakennuskemia Oy’s needs. Appendix section includes another own section, includes an introduction and user's guide to Expak on sales and what are the gains. Theoretical section was made to improve salesmanship. Material was made together with representatives of Rakennuskemia Oy and it follows the company´s layout and style. Published thesis contains only the theory section. Appendix sections are removed because of the confidential nature of the knowledge. Outcome is a material packet for sales which is meant for developing the sales culture. The material should improve the sales and make it more organized and efficient. There should be more time to spend for sales support functions and business should become more profitable. Additionally the sales recruitment should be easier with the help of the created materials....
Successful salesmanship : case: Rakennuskemia Oy This thesis was made to support salesman’s everyday work at Rakennuskemia Oy. Subject was chosen, because company had a need for material which would measures and support the sales. Rakennuskemia Oy had invested in a new software called Expak-systems and now they need to know how to use it effectively in their salesmanship. The Company´s goal was to create a service and sales culture to look like Rakennuskemia Oy and brings it even closer to the customers than ever. Thesis is essentially functional. It should improve the sales operations and educate the personnel. Target was to create support material for Rakennuskemia Oy, which is easy to understand. Company can use this material to gain something new on their everyday work at sales. This material is for older salesmen as well as for new recruits. Rakennuskemia Oy has made big changes within their organization few years ago, so this is also meant for measuring and supporting the changes. Theoretical facts are based on the field of topical literature and Internet sources. Thesis consists of two parts. First is theoretical part, which collects important theoretical facts to one complete package and Appendix section, which collects the best facts and applies them to Rakennuskemia Oy’s needs. Appendix section includes another own section, includes an introduction and user's guide to Expak on sales and what are the gains. Theoretical section was made to improve salesmanship. Material was made together with representatives of Rakennuskemia Oy and it follows the company´s layout and style. Published thesis contains only the theory section. Appendix sections are removed because of the confidential nature of the knowledge. Outcome is a material packet for sales which is meant for developing the sales culture. The material should improve the sales and make it more organized and efficient. There should be more time to spend for sales support functions and business should become more profitable. Additionally the sales recruitment should be easier with the help of the created materials....
Rekrytointiportaalin tunnettuuden kehittäminen; Case: Uranus konsultointi Oy
(Laurea-ammattikorkeakoulu, 2011)
Tässä opinnäytetyössä tutkittiin Uranus.fi –rekrytointiportaalin tunnettuuden kehittämistä rekrytointikanavana. Tutkimuksen kohteena olivat Uranus konsultointi Oy:n potentiaaliset Pohjois-Pohjanmaalla ja Uudellamaalla toimivat kunta- ja...
Developing the visibility of a recruitment portal; Case: Uranus Consulting Ltd The objective of this thesis was to explore the development of Uranus.fi recruitment portal’s visibility as a recruitment channel. The targets of the study were Uranus Consulting Ltd’s potential clients which operate in the local authorities and Human Resource Management sectors in Uusimaa and Northern Ostrobothnia. The intention was to discover from the perspective of developing visibility the features of the recruitment portal that Uranus Consulting Ltd should emphasize in its marketing and for the launch of a portal renewal in 2011. The theoretical framework was based on literature about personnel selection and developing visibility. The empirical material was acquired through a questionnaire created for this thesis. The questionnaire was sent to the target company’s potential client organizations in February 2011. The size of the sample was 272 respondents and the final response rate was 26.1 per cent. The research methodology used was that of the quantitative survey, where the opinions of respondents were elicited to questions generated in accordance with the theoretical framework of the study. The purpose of the open questions which completed the questionnaire was to attain more specific qualitative information to support the opinions presented. The issues which were the objects of exploration were divided into three different categories, including the factors that influence the visibility and selection of a recruitment portal, the recruitment portal’s salient characteristics from the perspective of successful recruitment advertising and future trends in recruitment portals. The empirical material was analyzed using Webropol 2.0 survey software and Microsoft Excel 2007. In the local authority and Human Resource Management sectors the most significant factors that influence the visibility and selection of a recruitment portal were the organization’s own previous recruitment, recommendations, its visibility in search engines, marketing in journals, the price and the features of the recruitment portal. In terms of successful recruitment advertising the most remarkable characteristics were the popularity of the portal and the ease of customization for potential recruitment notices. In addition, other characteristics which were presented in the survey were evaluated as being quite significant. In terms of future trends in recruitment advertising, according to this research the new products of the Uranus.fi portal all aroused interest. The Uranus.fi portal should be able to differentiate itself from its competitors and thereby develop its visibility to potential clients with the new products which will be launched in the portal renewal. The visibility of Uranus.fi’s recruitment portal should be developed through differentiation and media publicity....
Developing the visibility of a recruitment portal; Case: Uranus Consulting Ltd The objective of this thesis was to explore the development of Uranus.fi recruitment portal’s visibility as a recruitment channel. The targets of the study were Uranus Consulting Ltd’s potential clients which operate in the local authorities and Human Resource Management sectors in Uusimaa and Northern Ostrobothnia. The intention was to discover from the perspective of developing visibility the features of the recruitment portal that Uranus Consulting Ltd should emphasize in its marketing and for the launch of a portal renewal in 2011. The theoretical framework was based on literature about personnel selection and developing visibility. The empirical material was acquired through a questionnaire created for this thesis. The questionnaire was sent to the target company’s potential client organizations in February 2011. The size of the sample was 272 respondents and the final response rate was 26.1 per cent. The research methodology used was that of the quantitative survey, where the opinions of respondents were elicited to questions generated in accordance with the theoretical framework of the study. The purpose of the open questions which completed the questionnaire was to attain more specific qualitative information to support the opinions presented. The issues which were the objects of exploration were divided into three different categories, including the factors that influence the visibility and selection of a recruitment portal, the recruitment portal’s salient characteristics from the perspective of successful recruitment advertising and future trends in recruitment portals. The empirical material was analyzed using Webropol 2.0 survey software and Microsoft Excel 2007. In the local authority and Human Resource Management sectors the most significant factors that influence the visibility and selection of a recruitment portal were the organization’s own previous recruitment, recommendations, its visibility in search engines, marketing in journals, the price and the features of the recruitment portal. In terms of successful recruitment advertising the most remarkable characteristics were the popularity of the portal and the ease of customization for potential recruitment notices. In addition, other characteristics which were presented in the survey were evaluated as being quite significant. In terms of future trends in recruitment advertising, according to this research the new products of the Uranus.fi portal all aroused interest. The Uranus.fi portal should be able to differentiate itself from its competitors and thereby develop its visibility to potential clients with the new products which will be launched in the portal renewal. The visibility of Uranus.fi’s recruitment portal should be developed through differentiation and media publicity....
Yritys X:n asiakasyritysten prospektointiprosessit
(Laurea-ammattikorkeakoulu, 2011)
Toimeksiantajana on yritys, joka aloittanut toimintansa vuonna 2006. Yrityksen nimi halutaan pitää anonyyminä, joten siitä käytetään tutkimuksessa nimitystä Yritys X. Opinnäytetyössä tutkitaan Yritys X:n asiakasyrityksien prospektointiprosessia. Prospektointi eli ostopotentiaalisten asiakkaiden löytäminen on myyntiprosessin ensimmäinen vaihe. Tutkimuksessa on tarkoitus tutkia sitä, miten asiakasyritykset toteuttavat oman asiakashankinnan prosessinsa sekä sitä, mitä keinoja ja työkaluja siihen käytetään.
Yritys X:n tehtävänä on auttaa asiakkaitaan kasvamaan tukemalla ja vauhdittamalla asiakasyrityksiensä uusasiakashankintaa. Uusasiakashankinnassa on tärkeää prospektointi ja prospektit eli liidit, joiden kautta saadaan uusasiakastapaamisia. Hyvin tehty prospektointi takaa yrityksille hyödyllisempiä tapaamisia potentiaalisten asiakkaiden kanssa. Tutkimuksen pohjalta saadaan selville, miten propektointi toimii yrityksissä sekä ajatuksia siitä, miten voidaan hyödyntää esille tulleita asioita jatkossa asiakasyrityksien prospektoinnin kehittämisessä. Näin Yritys X saa oman toimintansa mahdollisimman tehokkaaksi, koska hyvin tehty prospektointi on Yritys X:n työn edellytys.
Opinnäytetyö on kvalitatiivinen eli laadullinen tutkimus. Tutkimus toteutettiin teemahaastatteluina Yritys X: kahdeksalle asiakkaalle. Asiakkaista pyrittiin valitsemaan mahdollisimman erilaisia yrityksiä, jotta saataisiin mahdollisimman kokonaisvaltaista kuvaa prospektoinnista. Teemahaastattelut etenivät eri teemojen mukaan ja näitä teemoja on: prosessin nykytila, työkalut, liidien laatu, tarpeet, haasteet ja onnistumiset sekä prospektoinnin johtaminen.
Haastatteluiden pohjalta saatiin selville, että selkeä ja systemaattista prosessia on vaikea tunnistaa, sillä usein prospektointia tehdään kampanjatyyppisesti. Jokaisella yrityksellä on omanlaisensa prospektointiprosessi. Suurimmat erot prosesseissa on suurien sekä pienien yrityksien välillä. Suuremmissa yrityksissä asiakashankinnan on oltava systemaattisempaa ja jatkuvampaa, sekä tapaamisten määrät on oltava suurempia kuin pienempien yrityksien. Tuloksien pohjalta kehittämiskohteita löydettiin myös tavoitteiden asettelussa liidi-määrän suhteen sekä prospektoinnin johtamisessa....
be seen between the processes of large and small enterprises. In larger businesses client acquisition has to be more continuous and systematic and client meetings more frequent. The results of the study show that as well as prospecting management, goal...
be seen between the processes of large and small enterprises. In larger businesses client acquisition has to be more continuous and systematic and client meetings more frequent. The results of the study show that as well as prospecting management, goal...









