Haku
Viitteet 2581-2590 / 2981
Tasa-arvosuunnitelma K-ruokakaupassa
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on luonteeltaan toiminnallinen kehittämistyö, jossa on tuotettu viisi uutta lain vähimmäisvaatimukset täyttävää tasa-arvosuunnitelmaa. Opinnäytetyö on toteutettu Ruokakesko Oy:n toimeksiantona viiteen kaupanalalla toimivaan K...
Equality plan for the K –group´s grocery stores The purpose of this thesis was to produce five Equality Plans which address to the requirement of the law. The thesis was carried out as an assignment for Ruokakesko Oy relating to their five K-group pilot stores trading in the retail sector. Within the theoretical framework the thesis focuses on equality and its implementation in working life relative to the Retail-trading environment. The most significant part of the thesis emphasises the Equality Plan and its contribution to equality in working life and the process description of the Equality Plan. The content of the equality plan is defined within the relevant parts of Equality Law. The Equality Plan is based upon theoretical source material, information on staff obtained from Vähittäiskaupan Tilipalvelu Plc. and feedback received from Staff Surveys at Kesko Plc autumn 2010. To further support the source material Principals and Shopkeepers have been engaged so that the Equality Plans will serve both parties as well as possible. The Equality Plan consists of three items: an analysis of the existing situation including salary charting, development measures and evaluation. According to this, equality in the K-group pilot shops were shown to be at an advanced stage and the salary equality even higher than average national levels. The equality within the shops showed consistent performance, irrespective of the size differences of the shops. Of particular note here, the abundance of female staff amongst the overall workforce and the large amount of part-time employees should be emphasised as a special characteristic. The measures to promote equality have been created in cooperation with the Shopkeepers to assure they are realistic and measurable. Regarding the Retail Industry the length of the Equality Plan evaluation period is three years. For the shopkeeper the Equality Plan acts as an instrument of staff management. It does not promote the equality of the working life itself but the subject should be elevated through the Equality Plan and to be part of the culture within working communities. The contribution of each member of staff and an open-minded atmosphere at work are significant and important points. In the future it will be possible to research how the Equality Plan has affected the promotion of equality generally within the pilot shops....
Equality plan for the K –group´s grocery stores The purpose of this thesis was to produce five Equality Plans which address to the requirement of the law. The thesis was carried out as an assignment for Ruokakesko Oy relating to their five K-group pilot stores trading in the retail sector. Within the theoretical framework the thesis focuses on equality and its implementation in working life relative to the Retail-trading environment. The most significant part of the thesis emphasises the Equality Plan and its contribution to equality in working life and the process description of the Equality Plan. The content of the equality plan is defined within the relevant parts of Equality Law. The Equality Plan is based upon theoretical source material, information on staff obtained from Vähittäiskaupan Tilipalvelu Plc. and feedback received from Staff Surveys at Kesko Plc autumn 2010. To further support the source material Principals and Shopkeepers have been engaged so that the Equality Plans will serve both parties as well as possible. The Equality Plan consists of three items: an analysis of the existing situation including salary charting, development measures and evaluation. According to this, equality in the K-group pilot shops were shown to be at an advanced stage and the salary equality even higher than average national levels. The equality within the shops showed consistent performance, irrespective of the size differences of the shops. Of particular note here, the abundance of female staff amongst the overall workforce and the large amount of part-time employees should be emphasised as a special characteristic. The measures to promote equality have been created in cooperation with the Shopkeepers to assure they are realistic and measurable. Regarding the Retail Industry the length of the Equality Plan evaluation period is three years. For the shopkeeper the Equality Plan acts as an instrument of staff management. It does not promote the equality of the working life itself but the subject should be elevated through the Equality Plan and to be part of the culture within working communities. The contribution of each member of staff and an open-minded atmosphere at work are significant and important points. In the future it will be possible to research how the Equality Plan has affected the promotion of equality generally within the pilot shops....
Tiedonlouhinta (data mining) verkkokaupan digitaalisessa markkinoinnissa - Case: Dropinmarket.com
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö suoritettiin vuonna 2009 perustetun verkkokaupan Dropinmarket.com toimeksiannosta. Opinnäytetyön tavoitteena oli selvittää, miten yritys voisi digitaalisessa markkinoinnissaan hyödyntää asiakasrekisteriinsä tiedonlouhintaa. Kahden markkinointikampanja -casen avulla oli mahdollista konkreettisesti tutkia, soveltuuko tiedonlouhinta menetelmänä parantamaan yrityksen markkinointimenetelmiä digitaalisessa markkinoinnissa.
Työn teoreettinen viitekehys rajattiin tiedonlouhintaan sekä sen menetelmiin ja tekniikoihin. Teoriaosuudessa käsitellään myös tietokantaa ja asiakasrekisteriä, jotta saataisiin yleiskuva, miten tiedonlouhintaa voidaan soveltaa käytännössä. Lisäksi työn teoreettisessa osassa käsitellään digitaalista markkinointia ja sen erilaisia muotoja.
Työn case-osiossa toimeksiantoyrityksen asiakasrekisteriin sovellettiin tiedonlouhinnan menetelmiä ja tekniikoita tekemällä asiakasryhmiä ja segmentoimalla asiakkaat halutuilla attribuuteilla. Opinnäytetyön teoriatietojen pohjalta yrityksessä tehtiin kaksi erilailla profiloitua digitaalista markkinointikampanjaa, jotka molemmat hyödynsivät opinnäytetyön teoriatietoa ja toivat tiedot käytäntöön.
Opinnäytetyössä arvioitiin yrityksen asiakasrekisteriin suoritetun tiedonlouhinnan onnistumista sekä sitä miten menetelmät soveltuivat yrityksen digitaaliseen markkinointiin. Menetelmät ja tekniikat soveltuivat todella hyvin yrityksen asiakasrekisteriin ja työn pohjalta yritykselle voidaan suositella tiedonlouhintaa digitaalisessa markkinoinnissaan. Opinnäytetyölle suositellaan kumminkin jatkotutkimusta, jotta voitaisiin selvittää, kuinka hyvin markkinointikampanjat onnistuivat tiedonlouhinnan avulla ja ovatko menetelmät kustannustehokkaimmat yrityksen käyttöön. Työssä myös havaittiin tarve henkilökunnan kouluttamiselle tiedonlouhinnan suhteen, jotta tiedonlouhinnan tuomia hyötyjä voitaisiin maksimoida....
This thesis was commissioned by an e-commerce company, Dropinmarket.com, which was founded in 2009. The purpose of the thesis was to define the ways in which the company could utilize data mining in their digital marketing. Using two marketing...
This thesis was commissioned by an e-commerce company, Dropinmarket.com, which was founded in 2009. The purpose of the thesis was to define the ways in which the company could utilize data mining in their digital marketing. Using two marketing...
Sosiaalisen median hyödyntäminen salibandyn MM-kisoissa 2010
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä kartoitettiin sosiaalisen median hyödyntämistä miesten salibandyn maailmanmestaruuskisoissa Helsingissä joulukuussa 2010. Työ toteutettiin kvalitatiivisin tutkimusmenetelmin. Facebookissa käytetyt toiminnot ...
Palveluyrityksen yritysasiakaspalvelun kehittäminen
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli tutkia Palveluyritys X:n yritysasiakaspalvelua, sen nykytilaa sekä määritellä yritysasiakaspalvelun tavoitetila. Tutkimuksessa oli kolme varsinaista suurta työvaihetta, jotka olivat ...
Osaamisen kartoitus ja arviointi W3 Group Finland Oy:lle
(Laurea-ammattikorkeakoulu, 2011)
asiakkaina ja kokevat henkilöstön kouluttamisen ja kannustamisen tärkeäksi osaksi organisaation toimintaa ja kilpailukykyä. Yritykset haluavat vähentää työntekijöiden vaihtuvuutta ja poissaolojen määrää. Siinä tärkeää osaa näyttelevät osaamisen arviointi...
The knowledge mapping and assessment in W3 Group Finland Ltd The management of the future is seen as operation in the company which is employee nearer than before. Instead of talking about the bosses or leaders, people are talking about employees in different tasks. The companies see their employees also as customers of their company and regard the training and encouraging of the staff as an important part of the operation and competitive ability of the organization. Most of the companies want to cut the turnover of the staff and the amount of sick leaves. If they want to succeed in that, they have to understand how important is to assess the knowledge of their staff, pay attention to staff’s training, motivation and internal communication of the organization The idea of this thesis was created in spring 2011 when the business students of Laurea University of Applied Sciences got an assignment called “The mapping of the present state of the organiza-tion” from W3 Group Finland Ltd. W3 Group Finland ltd also expressed its need about the knowledge mapping and assessment of knowledge. The goal for this thesis was to make know-ledge mapping and knowledge assessment for the W3 Group Finland Ltd to facilitate the com-pany’s recruitment process and to clarify the required work processes. In this thesis qualitative research methods were used. The present state of knowledge is based on the self-evaluation and interviews of the W3 Group Finland Ltd staff. The interview method that was used was a combination of theme- and semi-structured interview. The knowledge maps offer lots of information for the knowledge required for a certain task. The knowledge maps facilitate employees as well as the superior’s action. Keywords: Knowledge, knowledge management, knowledge assessment, knowledge mapping, knowledge map....
The knowledge mapping and assessment in W3 Group Finland Ltd The management of the future is seen as operation in the company which is employee nearer than before. Instead of talking about the bosses or leaders, people are talking about employees in different tasks. The companies see their employees also as customers of their company and regard the training and encouraging of the staff as an important part of the operation and competitive ability of the organization. Most of the companies want to cut the turnover of the staff and the amount of sick leaves. If they want to succeed in that, they have to understand how important is to assess the knowledge of their staff, pay attention to staff’s training, motivation and internal communication of the organization The idea of this thesis was created in spring 2011 when the business students of Laurea University of Applied Sciences got an assignment called “The mapping of the present state of the organiza-tion” from W3 Group Finland Ltd. W3 Group Finland ltd also expressed its need about the knowledge mapping and assessment of knowledge. The goal for this thesis was to make know-ledge mapping and knowledge assessment for the W3 Group Finland Ltd to facilitate the com-pany’s recruitment process and to clarify the required work processes. In this thesis qualitative research methods were used. The present state of knowledge is based on the self-evaluation and interviews of the W3 Group Finland Ltd staff. The interview method that was used was a combination of theme- and semi-structured interview. The knowledge maps offer lots of information for the knowledge required for a certain task. The knowledge maps facilitate employees as well as the superior’s action. Keywords: Knowledge, knowledge management, knowledge assessment, knowledge mapping, knowledge map....
Liiketoimintasuunnitelma case T&T
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö yhdistää hyvin liiketoiminnan teorian ja käytännön, koska se on toteutettu osana todellisen liiketoiminnan suunnittelua. Opinnäytetyössä on luotu kattava teoreettinen pohja teknologia-alan liiketoimintasuunnitelmalle. Suomi on korkean...
Business Plan Case T&T The thesis has been created as a part of setting up a real company, it combines theory and practice. The thesis forms a solid base for creating a technology business plan. Finland is a country of high technology, therefore focusing on technology industry is logical. The thesis is based on multiple book and Internet sources. Sources were evaluated critically and only sources suitable for a technology business plan were accepted. Sources were compared with each other, and based on this comparison the sources were ranked. While doing the research, it could be read between the lines that no matter how much theoretical knowledge an entrepreneur has in use, the most important feature is a strong will to push forward with the business. Starting the business and the first steps of the company frequently do not go exactly as planned. It is very important that the entrepreneur is able to adapt to the situations and react when needed. The actual business plan was modified multiple times during the writing process. Before forging a business plan, the main factors of the business should be clear. Altering major elements in a business plan afterwards is complicated, because changing one part affects the other parts. Since the business plan is public, it had to be considered carefully what to leave out from the business plan, and which parts to alter slightly for the public version. The operational part follows the headlines of the theoretical part. The business plan is extensive and illustrates the theory to the reader. It would be beneficial as a further study to find out how well the theory created serves when creating a business plan for another line of business than technology....
Business Plan Case T&T The thesis has been created as a part of setting up a real company, it combines theory and practice. The thesis forms a solid base for creating a technology business plan. Finland is a country of high technology, therefore focusing on technology industry is logical. The thesis is based on multiple book and Internet sources. Sources were evaluated critically and only sources suitable for a technology business plan were accepted. Sources were compared with each other, and based on this comparison the sources were ranked. While doing the research, it could be read between the lines that no matter how much theoretical knowledge an entrepreneur has in use, the most important feature is a strong will to push forward with the business. Starting the business and the first steps of the company frequently do not go exactly as planned. It is very important that the entrepreneur is able to adapt to the situations and react when needed. The actual business plan was modified multiple times during the writing process. Before forging a business plan, the main factors of the business should be clear. Altering major elements in a business plan afterwards is complicated, because changing one part affects the other parts. Since the business plan is public, it had to be considered carefully what to leave out from the business plan, and which parts to alter slightly for the public version. The operational part follows the headlines of the theoretical part. The business plan is extensive and illustrates the theory to the reader. It would be beneficial as a further study to find out how well the theory created serves when creating a business plan for another line of business than technology....
Oikeusapusihteeri perikunnan apuna
(Laurea-ammattikorkeakoulu, 2011)
Suomen oikeusaputoimistoissa käsiteltiin vuonna 2009 yhteensä 71 319 asiaa, näistä perintöön liittyviä asioita oli 10 059. Mukana luvuissa eivät ole ne lukuisat soittajat, jotka kysyvät neuvoa puhelimitse. Juuri perunkirjoitus-ja perintöasioissa...
Legal aid secretary assisting the members of the estate of a deceased Finland’s public legal aid offices processed 71 319 cases in the year 2009, 10 059 of these cases were related to inheritance. In these figures are not all those callers who want to have quick advice by telephone. Legal aid secretaries have most contact with the customer on inheritance cases and all cases related to property of a deceased person. The purpose of my study is to help legal aid secretaries with practical means. My study deals with the members in the estate of a deceased, their responsibilities and duties. I also explain matters related to the management of a property after a deceased person and the legal perspective of indebted estate of a deceased and indebted member of estate. My study is based on legal inheritance literature, legislation and articles. Based on my study I have made a guide “book” for Helsinki legal aid office’s secretaries. The guide book contains the key issues of my study and also essential contact information and some more common legal deadlines in inheritance cases. In addition I have composed and partly updated official standard documents that are used in Helsinki legal aid office. I have also written some memos for reception and for legal aid secretaries concerning estate inventory deed....
Legal aid secretary assisting the members of the estate of a deceased Finland’s public legal aid offices processed 71 319 cases in the year 2009, 10 059 of these cases were related to inheritance. In these figures are not all those callers who want to have quick advice by telephone. Legal aid secretaries have most contact with the customer on inheritance cases and all cases related to property of a deceased person. The purpose of my study is to help legal aid secretaries with practical means. My study deals with the members in the estate of a deceased, their responsibilities and duties. I also explain matters related to the management of a property after a deceased person and the legal perspective of indebted estate of a deceased and indebted member of estate. My study is based on legal inheritance literature, legislation and articles. Based on my study I have made a guide “book” for Helsinki legal aid office’s secretaries. The guide book contains the key issues of my study and also essential contact information and some more common legal deadlines in inheritance cases. In addition I have composed and partly updated official standard documents that are used in Helsinki legal aid office. I have also written some memos for reception and for legal aid secretaries concerning estate inventory deed....
Töihin ulkomaille - Opas Irlantin töihin lähtijälle
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö oli projektimuotoinen ja siinä tuotettiin opas Irlantiin töihin lähtijälle tai sitä harkitsevalle. Tavoitteena oli tehdä opas, jonka avulla Irlantiin lähtevän työntekijän on helppoa lähteä ja joka auttaa tätä integroitumaan uuteen...
Working abroad – A guide to working in Ireland This thesis was carried out in the form of a project form to produce a guide to working in Ireland. The objective of the work was to help a Finnish employee integrate into life in Ireland. The guide is compiled through information derived theory, focused interviews and the researcher’s own experiences of accustoming Finnish immigrants to Irish culture and studying immigration regulations. In addition, this guide offers advice with organising the relocation arrangements from Finland. The theoretical framework is divided into three sections. The first section studies emigration, preparations and matters relating to Finland after emigrating. The second section investigates living in a new country. The themes are culture shock, integration, registration, taxation, social security, job and house hunting, employment, schools and day care. The last section concentrates on culture and manners though the perception of time, individuality and collectivism, customs, work culture and national celebrations. The research was implemented with qualitative theme interviews. Since the main part of the target group lives in Ireland, the theme interview was modernized and carried out using email. Seven people participated in the interviews. This research reveals that Finnish people integrate into life in Ireland quite well. Adversities mainly relates to bureaucracy and local customs. It also reveals that Ireland is currently struggling to recover from a big recession and therefore this is not the best time to move there. The number of immigrants has decreased dramatically but nevertheless Ireland interests and still holds possibilities for the Finnish sojourner....
Working abroad – A guide to working in Ireland This thesis was carried out in the form of a project form to produce a guide to working in Ireland. The objective of the work was to help a Finnish employee integrate into life in Ireland. The guide is compiled through information derived theory, focused interviews and the researcher’s own experiences of accustoming Finnish immigrants to Irish culture and studying immigration regulations. In addition, this guide offers advice with organising the relocation arrangements from Finland. The theoretical framework is divided into three sections. The first section studies emigration, preparations and matters relating to Finland after emigrating. The second section investigates living in a new country. The themes are culture shock, integration, registration, taxation, social security, job and house hunting, employment, schools and day care. The last section concentrates on culture and manners though the perception of time, individuality and collectivism, customs, work culture and national celebrations. The research was implemented with qualitative theme interviews. Since the main part of the target group lives in Ireland, the theme interview was modernized and carried out using email. Seven people participated in the interviews. This research reveals that Finnish people integrate into life in Ireland quite well. Adversities mainly relates to bureaucracy and local customs. It also reveals that Ireland is currently struggling to recover from a big recession and therefore this is not the best time to move there. The number of immigrants has decreased dramatically but nevertheless Ireland interests and still holds possibilities for the Finnish sojourner....
Yritys X:n lisämyynnin kehittyminen vuonna 2010
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on tutkimus kenkien vähittäiskauppaketjuun kuuluvan Yritys X:n lisämyynnin kehittymisestä vuonna 2010. Yritys X näki lisämyynnin erinomaisena mahdollisuutena kasvattaa yrityksen kokonaismyyntejä sekä tarjota sen kautta myös...
Company X’s development of additional sales in 2010 This thesis is a research of the development of additional sales in Company X in 2010. Company X saw additional sales a great opportunity to raise increase the company’s total sales and also offer better service to their customers. That is why Company X started to educate their salespersons and set sales targets for each shop and salesperson, which were monitored intensively throughout the year. In addition, company arranged sales training, sales competitions and campaigns. The purpose of this research was to find out how these Company X’s methods have worked and what of these methods have worked best. Along with this research Company X gets a disquisition of their additional sales in 2010, and how the different methods have worked. After this research Company X can use its resources more effectively in the future. The research material rests on Company X’s key figures of the average purchase and sale of healthcare products between years 2008-2010, because they are the most powerful indicators of additional sales in Company X. The material was processed by Excel, which made interpret and elucidation of research results easier. The results show that Company X's investment in additional sales is supported. Both numbers, the average purchase and sale of healthcare products, has increased substantially during 2010. Sales targets and sales training have been the best methods for development additional sales. Based on the results it can be concluded that additional sales is profitable and it is an investment in the company’s future. Every euro spent comes back multiple....
Company X’s development of additional sales in 2010 This thesis is a research of the development of additional sales in Company X in 2010. Company X saw additional sales a great opportunity to raise increase the company’s total sales and also offer better service to their customers. That is why Company X started to educate their salespersons and set sales targets for each shop and salesperson, which were monitored intensively throughout the year. In addition, company arranged sales training, sales competitions and campaigns. The purpose of this research was to find out how these Company X’s methods have worked and what of these methods have worked best. Along with this research Company X gets a disquisition of their additional sales in 2010, and how the different methods have worked. After this research Company X can use its resources more effectively in the future. The research material rests on Company X’s key figures of the average purchase and sale of healthcare products between years 2008-2010, because they are the most powerful indicators of additional sales in Company X. The material was processed by Excel, which made interpret and elucidation of research results easier. The results show that Company X's investment in additional sales is supported. Both numbers, the average purchase and sale of healthcare products, has increased substantially during 2010. Sales targets and sales training have been the best methods for development additional sales. Based on the results it can be concluded that additional sales is profitable and it is an investment in the company’s future. Every euro spent comes back multiple....
Mercedes-Benzin E-sarjan toteuttetun lanseerauskampanjan purku ja analysointi
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä tutkitaan Mercedeksen E-sarjan lanseerausta bränditeorioiden pohjalta. Työssä keskitytään analysoimaan materiaaleja teorioiden pohjalta. Työssä tarkastellaan Mercedeksen brändiä ja osin sen historiaa. Opinnäytetyössä käytetään Vehon...
Analysis of the Mercedes E-Series Launching Campaign This Bachelor’s thesis focuses on the launching campaign of the Mercedes E-series on the branding theories. The analysis on materials used is done with reference to theoretical background. The launching has been examined through the theories. The Mercedes brand and partly the history of the Mercedes-Benz have been included in the study. It was delightful to be able to be in good co-operation with VEHO company and to interview some of their key persons. The study has been carried out according to the principles of a qualitative research. The global situation of the car industry has been researched to get actual background information. The Mercedes image and action were looked into from an ethical point of view. The point of view of environmental issues, personal responsibility and social consciousness has been considered in the Mercedes brand and campaign. The expectations of the consumers and fulfilling them were looked into. The expectations of the consumers concerning the security of the vehicles were also included into this study....
Analysis of the Mercedes E-Series Launching Campaign This Bachelor’s thesis focuses on the launching campaign of the Mercedes E-series on the branding theories. The analysis on materials used is done with reference to theoretical background. The launching has been examined through the theories. The Mercedes brand and partly the history of the Mercedes-Benz have been included in the study. It was delightful to be able to be in good co-operation with VEHO company and to interview some of their key persons. The study has been carried out according to the principles of a qualitative research. The global situation of the car industry has been researched to get actual background information. The Mercedes image and action were looked into from an ethical point of view. The point of view of environmental issues, personal responsibility and social consciousness has been considered in the Mercedes brand and campaign. The expectations of the consumers and fulfilling them were looked into. The expectations of the consumers concerning the security of the vehicles were also included into this study....









