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Asiakaskokemus pitkäaikaisessa asiakassuhteessa - Case WellDone Solutions Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän työn tavoitteena on kartoittaa asioita, jotka ovat edesauttaneet hyvän asiakaskokemuksen muodostumista tutkimalla työn toimeksiantajayrityksen WellDone Solutions Oy:n pitkäaikaisimpia asiakassuhteita. Toimeksiantajayrityksen ...
3D-raportointityökalun käyttö myyntityössä - Case Check Point Software Technologies
(Laurea-ammattikorkeakoulu, 2013)
Organisaation ostoprosessi on monista vaiheista koostuva tapahtuma, jossa on mukana useita ihmisiä ja jonka loppu tulokseen vaikuttavia tekijöitä on paljon. Myyvän organisaation tulisi pystyä vakuuttamaan ostava osapuoli siitä, että sen tarjoama...
The usability of a 3D-reporting tool in a sales process: a case study of Check Point Software Technologies An organization’s buying process is an event that consists of multiple phases, which involve a number of people and can be influenced by many factors. The seller should be able to assure the buyer that the product or service that they are providing is in fact much better than those offered by competitors. This objective is harder to achieve in practice, especially in a strongly competitive field such as the IT sector. Check Point Software Technologies is a worldwide leader in providing security solutions. The main objective of this thesis is to examine the usability of Check Point Software Technology’s 3D Health Check as a part of the sales process and the extent to which usability could be improved in order to enhance its effect on sales. A secondary objective is to assess the functionality of the whole sales process and then finally assess how the 3D report affects companies’ willingness to purchase. One of the targets is also to evaluate the usability of the 3D report as a tool for customer acquisition. The theoretical framework of this thesis consider such areas as the organization’s buying process, the different phases of the sales process, customer acquisition and customer prospecting. All of these themes form a solid theoretical background for the empirical research. The empirical research has been conducted using qualitative research methods, such as inter-viewing Check Point’s employees, re-sellers and customers. The sample surveyed during the research included three Check Point security engineers, three Check Point sales representatives, four re-seller security engineers and two 3D report customers. The total research sample consisted of 12 people. The main objective of the qualitative research was to define Check Point’s own employees’ perspectives of the 3D-report’s functionality and sales potential. Another objective was to define how the different phases of the sales process are carried out, the kinds of problems that arise and how the process could be improved. The results of the research indicate that the 3D report is a major asset in the sales process and has a positive effect on the customer’s willingness to purchase. Its usability for customer acquisition is also good, although its potential is not fully utilized. Nevertheless, targets of improvement also arose from the research: the benefit from 3D reports is not fully exploited and it is mainly caused by the lack of time among the security engineers and also the lack of communication between the different parties of the sales process....
The usability of a 3D-reporting tool in a sales process: a case study of Check Point Software Technologies An organization’s buying process is an event that consists of multiple phases, which involve a number of people and can be influenced by many factors. The seller should be able to assure the buyer that the product or service that they are providing is in fact much better than those offered by competitors. This objective is harder to achieve in practice, especially in a strongly competitive field such as the IT sector. Check Point Software Technologies is a worldwide leader in providing security solutions. The main objective of this thesis is to examine the usability of Check Point Software Technology’s 3D Health Check as a part of the sales process and the extent to which usability could be improved in order to enhance its effect on sales. A secondary objective is to assess the functionality of the whole sales process and then finally assess how the 3D report affects companies’ willingness to purchase. One of the targets is also to evaluate the usability of the 3D report as a tool for customer acquisition. The theoretical framework of this thesis consider such areas as the organization’s buying process, the different phases of the sales process, customer acquisition and customer prospecting. All of these themes form a solid theoretical background for the empirical research. The empirical research has been conducted using qualitative research methods, such as inter-viewing Check Point’s employees, re-sellers and customers. The sample surveyed during the research included three Check Point security engineers, three Check Point sales representatives, four re-seller security engineers and two 3D report customers. The total research sample consisted of 12 people. The main objective of the qualitative research was to define Check Point’s own employees’ perspectives of the 3D-report’s functionality and sales potential. Another objective was to define how the different phases of the sales process are carried out, the kinds of problems that arise and how the process could be improved. The results of the research indicate that the 3D report is a major asset in the sales process and has a positive effect on the customer’s willingness to purchase. Its usability for customer acquisition is also good, although its potential is not fully utilized. Nevertheless, targets of improvement also arose from the research: the benefit from 3D reports is not fully exploited and it is mainly caused by the lack of time among the security engineers and also the lack of communication between the different parties of the sales process....
Nykypäivän työelämä, johtamisen haasteet ja Lean-filosofia
(Laurea-ammattikorkeakoulu, 2013)
. Opinnäytetyö on tehty Business Excellence Finland Oy:n (myöhemmin BEF Oy) toimeksiannosta. BEF Oy on viiden henkilön kokoinen konsulttiyritys. BEF Oy tarjoaa palveluinaan muun muassa Lean-valmennusta ja koulutusta. Idea opinnäytetyöhön tuli toimeksiantajalta...
as group interviews, telephone interviews and E-mail interviews. There were different kinds of interviews for the management level and employees. For the thesis five different companies from different lines of businesses were interviewed, all of which...
as group interviews, telephone interviews and E-mail interviews. There were different kinds of interviews for the management level and employees. For the thesis five different companies from different lines of businesses were interviewed, all of which...
Tilitoimiston kirjanpitoprosessi
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön lähtökohtana oli tutkia, toteutuuko tilitoimiston kirjanpitoprosessissa kirjanpitolautakunnan antama yleisohje kirjanpidon menetelmistä ja aineistoista. Työn aihe valittiin tilitoimiston pyynnöstä, ja työssä tutkittiin ainoastaan yhden tilitoimiston tapaa toteuttaa kirjanpitoprosessi. Sähköisen taloushallinnon yleistymisen myötä kirjanpitoprosessin toteutustavat ovat muuttuneet. Tutkimuksen painopisteeksi valittiin taloushallinnon sähköisten menetelmien vaikutus prosessiin.
Tutkimus tehtiin perehtymällä tilitoimiston kirjanpitoprosessin vaiheisiin, ja niissä käytettäviin ohjelmiin. Ohjelmiin perehdyttiin niiden tekijöiden julkaisemien tietojen avulla, ja omin havainnoin. Tehtyjä havaintoja verrattiin yleisohjeen sisältöön. Kyseessä on laadullinen tutkimus. Työn teoriaosuudessa käydään läpi sähköisen taloushallinnon kehittyminen, ja kirjanpitolautakunnan yleisohjeen sisältö.
Tutkimuksen perusteella kirjanpito-prosessi ja siinä käytettävät ohjelmat vastaavat yleisohjeen vaatimuksia hyvin. Suurin puute prosessissa on sähköisessä muodossa olevan kirjanpitoaineiston tallentamisen työläys pysyvää säilytystä varten. Kirjanpidon on oltava luettavissa jopa yli kymmenen vuotta, ja yleisohjeessa sähköisen aineiston säilyttämiselle on määritelty tiukemmat vaatimukset, kuin paperisella aineistolla on koskaan ollut....
for the thesis was selected after a suggestion of the writer’s employer. This thesis focuses on the process within one accounting company. The methods of carrying out book keeping have changed since financial administration software has become more common...
for the thesis was selected after a suggestion of the writer’s employer. This thesis focuses on the process within one accounting company. The methods of carrying out book keeping have changed since financial administration software has become more common...
Asiakastutkimus luomuruokayritykselle
(Laurea-ammattikorkeakoulu, 2013)
Kiinnostus luomuruokaan, vastuulliseen kuluttamiseen ja LOHAS-elämäntapaan on entisestään kasvussa, Suomessa vauhti kiihtyy muun maailman esimerkkiä seuraten. Luomun kuluttajabarometrin 2012 mukaan luomun ostoaikeet ovat lisääntyneet, ja kuluttajat toivovat monipuolisempaa tarjontaa. Viikoittain luomua ostavien määrä on kasvanut 23 %:iin kuluttajista, luomutuottajat uskovat tuotantonsa kasvavan ja vuoden 2012 tammi-kesäkuussa luomuelintarvikkeiden myynnin arvo kasvoi 23 % edellisvuodesta.
Opinnäytetyön lähtökohta oli asiakastutkimus luomuruokayritykselle, jotta saataisiin selville asiakkaiden mielipiteitä ja ajatuksia yrityksestä. Tarkoitus on saada vastauksia muun muassa siihen, mitä mieltä asiakkaat ovat yrityksestä tällä hetkellä ja millaisia toiveita kanta-asiakkailla on yrityksen nykyisen toiminnan sekä tuotteiden suhteen. Aiheen pohjalta heräsi kiinnostus ottaa selvää, mitä keinoja vihreään ja sosiaaliseen markkinointiin kuuluu, ja mitä tuoreet tutkimukset ja artikkelit kertovat luomusta tällä hetkellä. Asiakaskyselyn tulosten tarkastelussa pohditaan, minkälaisia ideoita niiden pohjalta saadaan vihreän tai sosiaalisen markkinoinnin toteuttamiseen yrityksessä.
Tutkimusaineisto kerättiin lomakekyselynä liiketilassa sekä e-lomakkeella. Strukturoidut kysymykset analysoitiin kvantitatiivisesti vastausmäärinä. Avoimet kysymykset analysoitiin kvalitatiivisesti kokoamalla avoimet vastaukset kysymyskohtaisesti kirjallisesti. Keskeisinä lähteinä teoriaosassa käytettiin Philip Kotlerin ja Nancy R. Leen teosta Social Marketing sekä Jaquelyn A. Ottmanin teosta Green marketing, opportunity for innovation.
Vastaajista suurin ikäryhmä oli 35 - 49-vuotiaat naiset. Toiseksi suurin ryhmä oli 25 – 34-vuotiaat. Kanta-asiakkaat kuulivat yrityksestä useimmin kauppakeskuksen- tai lehden mainoksesta ja tuttavilta. Tuotevalikoimaan oltiin useimmiten tyytyväisiä, palvelu koettiin enemmistön mielestä hyväksi ja tuotteet laadukkaiksi. Myymälätilat ja esillepano koettiin kauniiksi ja viihtyisäksi, ilmapiiri, erilaisuus ja mahdollisuus lähituottajien tuotteiden ostamiseen nähtiin positiivisena. Vastausten perusteella havaittuja kehittämiskohteita löytyy erityisesti yrityksen optimaalisen sijainnin, hintatason, tuotteiden saatavuuden ja valikoiman suhteen. Asiakkaita erityisesti kiinnostavista tuotteista ja tuotetoivomuksista saatiin uutta tietoa. Myös muiden ostospaikkojen käytön syistä saatiin tietoa.
Opinnäytetyön lopputuloksena pohdittiin yrityksen markkinointia lyhyesti kanta-asiakkaiden ja sosiaalisen sekä vihreän markkinoinnin kannalta. Todettiin että yritys voisi segmentoida asiakkaitaan tarkemmin markkinoinnin kohdentamista varten ja että on tärkeää olla paikalla juuri siellä missä kohderyhmäkin liikkuu ja viettää aikaansa. Vihreän- ja sosiaalisen markkinoinnin keinoin yritys voisi ottaa tavoitteekseen houkutella uusia asiakkaita ”potentiaalisista vihertävistä” henkilöistä, joita voidaan rohkaista luomun ja lähiruoan ostamiseen melko helposti....
these kinds of ideas that the company can get for implementating green or social marketing based on the survey. The data was collected by a form and e-form questionnaire completed in the business area. Structured questions were used and analyzed quantitatively...
these kinds of ideas that the company can get for implementating green or social marketing based on the survey. The data was collected by a form and e-form questionnaire completed in the business area. Structured questions were used and analyzed quantitatively...
Näkyvyyttä ja uusia markkinointikeinoja ranskalaiselle La Cantine-ravintolalle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tehdä markkinointisuunnitelma La Cantine-ravintolalle, joka sijaitsee Munkkiniemessä. Markkinointisuunnitelman tavoitteena oli havainnollistaa yrityksen nykytilannetta markkinoinnin ...
Markkinointisuunnitelma Lomakeskus Pukkilalle
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli tuottaa markkinointisuunnitelma Parasta Lapsille ry:n omistamalle Lomakeskus Pukkilalle. Opinnäytetyö on pääosin toiminnallinen ja sisältää kaksi osaa. Toiminnallinen osa on Parasta Lapsille ry:lle toteutettu...
Marketing Plan for Holiday Center Pukkila This thesis is mainly practical and is composed of two parts. In the practical can be found a marketing plan for Finnish association called Parasta Lapsille. The plan is focused on marketing of Holiday Center Pukkila, which offers over night field trips for comprehensive school students and is owned by Parasta Lapsille association. The theory part emphasizes on marketing, e-marketing and travelling services. The association wanted to reach Pukkila’s user segments more effectively and also extend the Holiday Centers activity to be year-around. At the moment Pukkilas activity is mostly in the spring and autumn since its most important service is over night field trips. The purpose of the marketing plan is to help Parasta Lapsille ry make the marketing of Holiday Center more systematic and effective. From the plan can be found suggestions of how to use different kinds of marketing channels, mainly focused on social media, but also an analysis of Pukkilas current situation, future and competition. As a source, we have used the annual report and strategy plan of the association and also marketing material that has been used so far. In addition, we have also created two suggestive advertisements for the association, which can be used in the marketing of the overnight field trips....
Marketing Plan for Holiday Center Pukkila This thesis is mainly practical and is composed of two parts. In the practical can be found a marketing plan for Finnish association called Parasta Lapsille. The plan is focused on marketing of Holiday Center Pukkila, which offers over night field trips for comprehensive school students and is owned by Parasta Lapsille association. The theory part emphasizes on marketing, e-marketing and travelling services. The association wanted to reach Pukkila’s user segments more effectively and also extend the Holiday Centers activity to be year-around. At the moment Pukkilas activity is mostly in the spring and autumn since its most important service is over night field trips. The purpose of the marketing plan is to help Parasta Lapsille ry make the marketing of Holiday Center more systematic and effective. From the plan can be found suggestions of how to use different kinds of marketing channels, mainly focused on social media, but also an analysis of Pukkilas current situation, future and competition. As a source, we have used the annual report and strategy plan of the association and also marketing material that has been used so far. In addition, we have also created two suggestive advertisements for the association, which can be used in the marketing of the overnight field trips....
Liiketoiminnan lopettamisen ratkaisut
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö on toiminnallinen opinnäytetyö. Sen aiheena ovat liiketoiminnan lopettamisen ratkaisut.
Tarkoituksena on ollut perehtyä yrittäjyydestä luopumisen vaihtoehtoihin.
Yrittäjyyden lopettamisen ratkaisuiksi on ...
Sisäinen viestintä kosmetiikkayrityksessä - Case: Saether Oy : Internal communication in a cosmetic company - Case: Saether Oy
(Laurea-ammattikorkeakoulu, 2013)
tuntemuksia yleisesti sisäisen viestinnän toimivuudesta, mielipiteitä ensisijaisena viestintävälineenä toimivasta viikkokirjeestä sekä perehtyä konsulenttien toiveisiin ja kehittämisideoihin tiimin sisäisestä viestinnästä. Ennakko-olettamuksena oli, että...
Internal communication in a cosmetic company – Case: Saether Oy The purpose of this Bachelor’s thesis was to study the internal communication in the domestic sales department of a Finnish cosmetic importer, Saether PLC. The survey was executed by an informed enquiry and half-structured interview. The aim on the thesis was to find out the beauty advisor’s opinions about the functionality of the internal communication, thoughts about primary communicational channel weekly newsletter and to familiarize the wishes and ideas of beauty advisor’s how to develop team’s internal communication. The focus was on the following questions; is the internal communication level as good as the teams thinks, are beauty advisors satisfied with the condition of the communication and do they think that electronic communication is difficult to use. Additionally, it was investigated whether the beauty advisors think that the weekly newsletter has too much information at once and if it is issued too often, what kind of subjects they want the weekly newsletter to contain and how often they want to receive it. The subject of this thesis came up from the need to find out the real condition of internal communication. The company, and the team responsible for domestic trade, would benefit from the results. The theoretical section of the thesis defines the terms that were essential for the survey. The focus was on the principles, aims and meaning of internal communication. Also the concepts of everyday communication, satisfaction towards communication, the processing of knowledge, communicational channels, distractions of communication and the development of communication are included in the thesis. Effective internal communication helps the personnel’s commitment to the company. Skilled beauty advisors are extremely important for employers, so companies should do everything possible to keep skillful personnel in the company. The empirical section of the thesis was executed through a survey and interviews among the beauty advisors. The enquiry was made the beginning of year 2013. The enquiry included 11 questions, six open questions and five multiple choice questions. During the time of completing the study the domestic team included 11 beauty advisors and ten of them, which is 91 percent, answered the enquiry. After the enquiry two half-structured interviews were conducted to get more detailed and deeper information about the subject. The survey shows that the level of internal communication in the domestic team is good. Weekly newsletter is found an effective communication channel and the beauty advisors do not find the content of the weekly newsletter too wide. At the same time the communication within the beauty advisors was found inadequate. In the weekly newsletter the beauty advisors wanted simplified instructions for the displays in the shops, weekly newsletter would work better if the beauty advisors receive it at the beginning of the week instead of Friday and the newsletter could include a weekly focus-product. Also the beauty advisors wanted to hear other colleagues thoughts and experiences from the week. The weekly newsletter could include highlights from weekly reports from the beauty advisors...
Internal communication in a cosmetic company – Case: Saether Oy The purpose of this Bachelor’s thesis was to study the internal communication in the domestic sales department of a Finnish cosmetic importer, Saether PLC. The survey was executed by an informed enquiry and half-structured interview. The aim on the thesis was to find out the beauty advisor’s opinions about the functionality of the internal communication, thoughts about primary communicational channel weekly newsletter and to familiarize the wishes and ideas of beauty advisor’s how to develop team’s internal communication. The focus was on the following questions; is the internal communication level as good as the teams thinks, are beauty advisors satisfied with the condition of the communication and do they think that electronic communication is difficult to use. Additionally, it was investigated whether the beauty advisors think that the weekly newsletter has too much information at once and if it is issued too often, what kind of subjects they want the weekly newsletter to contain and how often they want to receive it. The subject of this thesis came up from the need to find out the real condition of internal communication. The company, and the team responsible for domestic trade, would benefit from the results. The theoretical section of the thesis defines the terms that were essential for the survey. The focus was on the principles, aims and meaning of internal communication. Also the concepts of everyday communication, satisfaction towards communication, the processing of knowledge, communicational channels, distractions of communication and the development of communication are included in the thesis. Effective internal communication helps the personnel’s commitment to the company. Skilled beauty advisors are extremely important for employers, so companies should do everything possible to keep skillful personnel in the company. The empirical section of the thesis was executed through a survey and interviews among the beauty advisors. The enquiry was made the beginning of year 2013. The enquiry included 11 questions, six open questions and five multiple choice questions. During the time of completing the study the domestic team included 11 beauty advisors and ten of them, which is 91 percent, answered the enquiry. After the enquiry two half-structured interviews were conducted to get more detailed and deeper information about the subject. The survey shows that the level of internal communication in the domestic team is good. Weekly newsletter is found an effective communication channel and the beauty advisors do not find the content of the weekly newsletter too wide. At the same time the communication within the beauty advisors was found inadequate. In the weekly newsletter the beauty advisors wanted simplified instructions for the displays in the shops, weekly newsletter would work better if the beauty advisors receive it at the beginning of the week instead of Friday and the newsletter could include a weekly focus-product. Also the beauty advisors wanted to hear other colleagues thoughts and experiences from the week. The weekly newsletter could include highlights from weekly reports from the beauty advisors...
Markkinointisuunnitelma Keravan Kori-80:lle
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on markkinointisuunnitelma keravalaiselle koripalloseuralle, Keravan Kori-80:lle ja erityisesti sen yhdelle joukkueelle, C-tytöt-98:lle. Joukkue toivoi opin-näytetyöprojektin alussa muun muassa, ...









