Haku
Viitteet 371-380 / 2981
Ammattimaisen johtamisen mallin toteutuminen esimiestyössä : case: Kansaneläkelaitos
(Laurea-ammattikorkeakoulu, 2018)
johtamistaitoihin. Tarkoituksena oli myös kuvata esiintyykö vakuutuspiirien ja asiakaspalveluyksiköiden välillä eroja tyytyväisyydessä. Opinnäytetyö tehtiin toimeksiantona Kansaneläkelaitokselle ja tutkimuksen kohteena olivat Kelan vakuutuspiirien ja...
The purpose of this thesis was to describe whether the superiors of the Social Insurance Institution (Kela) apply the professional management model in their tasks. The aim of the thesis was to find out how satisfied Kela is with the know-how and leadership talents of their immediate superiors. The purpose was also to describe whether there are differences as regards satisfaction among the insurance districts and the customer service units. The thesis was initiated by Kela and the target groups of the study were the immediate superiors of Kela's insurance districts as well as solution and service specialists at customer service units. The thesis was carried out as a quantitative survey. Due to the very wide organization of Kela and large number of respondents, the subject of the study was limited to the immediate superiors of Kela's solution and service specialists at insurance districts and customer service units. The data was collected through a questionnaire inquiry. This annual inquiry on wellbeing at work is recognized in Kela under the name "personnel barometer", and it was responded by over 5 000 solution and service experts, who evaluated their immediate superiors. The theoretical framework of the thesis deals with supervisory work, features, competence and responsibilities of a superior, and discusses the importance of regeneration and productivity, and how it must be managed. In addition, the thesis discusses the management of wellbeing at work, and its importance from the viewpoint of the wellbeing at work and wellness among the employees and the whole organisation. According to the results the strongest areas of expertise in the professional management model are agreeing on the goals of the work, monitoring work performance and achievement of the goals and the fair treatment. The weakest competence areas in the knowledge were developing workers in their work and trying to do things in a new way....
The purpose of this thesis was to describe whether the superiors of the Social Insurance Institution (Kela) apply the professional management model in their tasks. The aim of the thesis was to find out how satisfied Kela is with the know-how and leadership talents of their immediate superiors. The purpose was also to describe whether there are differences as regards satisfaction among the insurance districts and the customer service units. The thesis was initiated by Kela and the target groups of the study were the immediate superiors of Kela's insurance districts as well as solution and service specialists at customer service units. The thesis was carried out as a quantitative survey. Due to the very wide organization of Kela and large number of respondents, the subject of the study was limited to the immediate superiors of Kela's solution and service specialists at insurance districts and customer service units. The data was collected through a questionnaire inquiry. This annual inquiry on wellbeing at work is recognized in Kela under the name "personnel barometer", and it was responded by over 5 000 solution and service experts, who evaluated their immediate superiors. The theoretical framework of the thesis deals with supervisory work, features, competence and responsibilities of a superior, and discusses the importance of regeneration and productivity, and how it must be managed. In addition, the thesis discusses the management of wellbeing at work, and its importance from the viewpoint of the wellbeing at work and wellness among the employees and the whole organisation. According to the results the strongest areas of expertise in the professional management model are agreeing on the goals of the work, monitoring work performance and achievement of the goals and the fair treatment. The weakest competence areas in the knowledge were developing workers in their work and trying to do things in a new way....
Löysät pois projekteista : asiakaslähtöistä kehittämistä
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön aiheena on Vilkas Groupin Avaimet käteen - ja ulkoasuprojektien kehittäminen. Vilkas Group Oy on Tampereella sijaitseva verkkokauppa-alan yritys, joka tarjoaa pilvipalveluna toimivaa ePages-verkkokaupparatkaisua. Yrityksessä tehdään...
The objective of this thesis was to improve Vilkas Group’s turnkey and theme design projects. Vilkas Group Ltd. is an e-commerce sector company that operates from Tampere. Vilkas offers ePages’ solution, which is an eCommerce platform in the cloud. Vilkas does project work where they build the web shop for the customer including the products and the style. These projects are usually one-man projects that range from weeks to several months. The completion goal for projects is one month so Vilkas wanted to get ideas through this thesis how they could improve and streamline the projects. The theoretical part of this thesis consists of project work, project management, customer satisfaction and customer service. The thesis was done as a semi-structured interview for which four of the project customers were interviewed. Overall these customers were pleased with Vilkas and the project. There were, however, some ideas for Vilkas to improve their projects. A starting form was created as a result of the thesis which will help clarifying the beginning of the project and to answer better for the customers’ need than the old form. The form is intended to be tested with real customers and to be further developed as needed....
The objective of this thesis was to improve Vilkas Group’s turnkey and theme design projects. Vilkas Group Ltd. is an e-commerce sector company that operates from Tampere. Vilkas offers ePages’ solution, which is an eCommerce platform in the cloud. Vilkas does project work where they build the web shop for the customer including the products and the style. These projects are usually one-man projects that range from weeks to several months. The completion goal for projects is one month so Vilkas wanted to get ideas through this thesis how they could improve and streamline the projects. The theoretical part of this thesis consists of project work, project management, customer satisfaction and customer service. The thesis was done as a semi-structured interview for which four of the project customers were interviewed. Overall these customers were pleased with Vilkas and the project. There were, however, some ideas for Vilkas to improve their projects. A starting form was created as a result of the thesis which will help clarifying the beginning of the project and to answer better for the customers’ need than the old form. The form is intended to be tested with real customers and to be further developed as needed....
Lapsen etu suojelun kohteena : perheväkivaltaa kohdanneen lapsen avustaminen
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tavoitteena on tutkia lapseen kohdistuneen väkivaltarikoksen selvittämistä esitutkinnassa ja käsittelemistä tuomioistuimessa. Työssä käsitellään lasta asianomistajana rikosprosessissa, kun huoltaja on kohdistanut väkivaltarikoksen...
The aim of this thesis was to investigate a violent crime against a child in the pre-trial and trial proceedings. The child is treated as a plaintiff in the criminal proceedings when the guardian has committed a violent crime against a child. The thesis explores the rights of the child at national and international level and also takes a perspective on child welfare. This thesis implements a Code of Conduct to people legally assisting children who are victims of domestic violence. The thesis is methodically implemented in a traditional law methodology in accordance with legal dogma. The purpose is to examine the existing justice through legislation, law drafting material, legal literature and case law. The qualitative research method was also used in the thesis. The theoretical framework of the thesis examines fundamental human rights and the interrelation of international legal norms with national law. Legal protection, a fair trial and the general examination of the children's rights in society lead to a criminal aspect of the child as a plaintiff in criminal proceedings. From the point of view of children's rights and the responsibilities of the public authorities, the child welfare measures and key principles of child protection are generally reviewed to safeguard the interests of the child and a safe growth environment. The thesis also addresses domestic violence as a child welfare problem. In the summary of the thesis we can state that the supranational conventions on children's rights and national legislation are nowadays adaptable and the child's best interests are seen as the most important child-rights criterion. In my opinion, identifying domestic violence and intervening in time is a slight problem in different public authorities, and cooperation between the public authorities is not sufficient enough in the case of domestic violence....
The aim of this thesis was to investigate a violent crime against a child in the pre-trial and trial proceedings. The child is treated as a plaintiff in the criminal proceedings when the guardian has committed a violent crime against a child. The thesis explores the rights of the child at national and international level and also takes a perspective on child welfare. This thesis implements a Code of Conduct to people legally assisting children who are victims of domestic violence. The thesis is methodically implemented in a traditional law methodology in accordance with legal dogma. The purpose is to examine the existing justice through legislation, law drafting material, legal literature and case law. The qualitative research method was also used in the thesis. The theoretical framework of the thesis examines fundamental human rights and the interrelation of international legal norms with national law. Legal protection, a fair trial and the general examination of the children's rights in society lead to a criminal aspect of the child as a plaintiff in criminal proceedings. From the point of view of children's rights and the responsibilities of the public authorities, the child welfare measures and key principles of child protection are generally reviewed to safeguard the interests of the child and a safe growth environment. The thesis also addresses domestic violence as a child welfare problem. In the summary of the thesis we can state that the supranational conventions on children's rights and national legislation are nowadays adaptable and the child's best interests are seen as the most important child-rights criterion. In my opinion, identifying domestic violence and intervening in time is a slight problem in different public authorities, and cooperation between the public authorities is not sufficient enough in the case of domestic violence....
Varainhankinnan kehittäminen Everstinkadun päiväkodissa
(Laurea-ammattikorkeakoulu, 2018)
Tämä opinnäytetyö on toteutettu yhteistyössä Everstinkadun päiväkodin kanssa. Työn tavoitteena on ollut kuvata varainhankintatapahtuma sekä ohjeistaa tapahtuman uudelleen järjestämisessä. Kehittämissuunnitelmassa käsitellään varainhankinnan...
Fundraising development at Everstinkatu daycare This thesis was carried out in cooperation with Everstinkatu daycare. The purpose of this project was to describe fundraising event and to guide the reorganization of the event. The development plan deals with the fundraising planning. The theoretical section of this thesis discusses nonprofit-organization structures, voluntary working, ways to influence people and brainstorming methods. The thesis was partially functional, and the thesis writer participated in the fundraising event. The association ́s management were interviewed to find out their ideas about fundraising. Based on the results of the Interviews and, the author ́s work experience in daycare it was found that the biggest challenge for fundraising is the lack of volunteers. The development plan describes ways of influencing association members as well as brainstorming methods for fundraising planning....
Fundraising development at Everstinkatu daycare This thesis was carried out in cooperation with Everstinkatu daycare. The purpose of this project was to describe fundraising event and to guide the reorganization of the event. The development plan deals with the fundraising planning. The theoretical section of this thesis discusses nonprofit-organization structures, voluntary working, ways to influence people and brainstorming methods. The thesis was partially functional, and the thesis writer participated in the fundraising event. The association ́s management were interviewed to find out their ideas about fundraising. Based on the results of the Interviews and, the author ́s work experience in daycare it was found that the biggest challenge for fundraising is the lack of volunteers. The development plan describes ways of influencing association members as well as brainstorming methods for fundraising planning....
Fiilismittarin hyödyntäminen osana esimiestyötä OP Tampereessa
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tavoitteena on selvittää OP Tampereessa käyttöönotetun fiilismittarin hyötyjä esimiestyössä. Tutkimuksen kohteena on fiilismittarin nykytilan toimivuus. Tarkoituksena on siis antaa tietoa siitä, millä tavalla esimiehet hyödyntävät fiilismittaria päivittäisessä työssään. Tutkimuksen tarkoituksena on tuoda uutta tietoa fiilismittarista työpaikalla ja antaa uusia näkökulmia ohjelman käytöstä.
Fiilismittari on OP Tampereessa käytössä oleva ohjelma, jonka avulla työntekijä voi kertoa päivän fiiliksen anonyymisti ja lisäksi kertoa mahdolliset syyt hyvään tai huonoon fiilikseen. Ohjelman avulla voi seurata muidenkin työntekijöiden fiilistä ja katsella oman tiimin tai koko organisaation tuloksia ja kommentteja. Palvelun tarkoituksena on tuottaa työntekijöille reaaliaikaista tietoa työpaikan työhyvinvoinnista ja antaa mahdollisuuden kertoa anonyymisti omista työpäivän tuntemuksistaan.
Tutkimuksen teoreettisessa viitekehyksessä käsitellään työhyvinvoinnin merkitystä työpaikalla sekä strategista johtamista esimiehen näkökulmasta. Tutkimus toteutetaan kvalitatiivisella tutkimusotteella. Laadullisessa tutkimuksessa haastatellaan eri tiimien esimiehiä henkilökohtaisesti ja niistä saatava haastattelumateriaali analysoidaan. Tutkimustulosten tavoitteena on kerätä mahdollisimman paljon uutta tietoa siitä, kuinka esimiehet hyödyntävät työssään fiilismittaria. Saatujen tietojen avulla on mahdollista kehittää entisestään koko työyhteisön työhyvinvointia.
Opinnäytetyö antaa lukijalleen käsityksen siitä, minkälainen merkitys työhyvinvoinnilla on koko yrityksen tuloksen muodostumiseen. Johtopäätöksinä voidaankin todeta, että esimiehet ovat hyödyntäneet fiilismittaria työssään aktiivisesti ja monipuolisesti. Tutkimustulosten perusteella voidaan katsoa myös fiilismittarin tukevan esimiestyötä, mutta siitä pystyttiin selkeästi erottelemaan kehityskohteita....
The main purpose of this Bachelor’s thesis is to find out the benefits of the vibe metric as a part of superior’s work in OP Tampere. Aim of the study is in how usable the vibe metric software is. The aim is to give information how the superiors...
The main purpose of this Bachelor’s thesis is to find out the benefits of the vibe metric as a part of superior’s work in OP Tampere. Aim of the study is in how usable the vibe metric software is. The aim is to give information how the superiors...
Toteutettavuustutkimus uudelle päiväkodille Kauniaisiin
(Laurea-ammattikorkeakoulu, 2018)
’n’Learn Oy. Tutkimuksen tarkoituksena oli tuottaa aineistoa ja johtopäätöksiä päiväkodin tarpeellisuudesta ja kannattavuudesta toimeksiantajalle, Kauniaisten kaupungille ja rahoittajalle. Tutkimuksen tavoitteeksi voidaan myös nähdä tekijän henkilökohtainen...
The purpose of this thesis was to make a feasibility study about a new children’s day-care centre, which is planned to be constructed in Kauninainen. The thesis was commissioned by The International Childcare & Education Centre Play'n'Learn Oy. The company provides English-language day-care for children under 7 years old. The purpose of the feasibility study was to provide useful data and conclusions for the company, the council of Kauniainen and for the funder of this project. A personal objective for the author of this thesis is to gain personal experience and generally learn about the day-care industry. In this thesis report the author used print and online sources, on which basis the feasibility study was carried out. Information about conducting research and the research tools that should be used was gathered from written sources. The feasibility study is not a well-known concept in Finland, so there weren't that many print sources about the subject in Finnish. For that reason, most sources about the feasibility study were from online sources. The feasibility study began with an assessment of the city of Kauniainen’s need for a new day-care centre. In the research, the author collected statistics about the population of Kauniainen and estimates of future growth. One important part of the research was interviewing a director of early childhood education in Kauniainen. Information about Kauniainen’s day-care situation from the director was crucial for the newly planned day-care centre. Part of the research was also to find out how much rent the new day-care centre would pay rent to a funder, because the whole project is meant to be sold to a funder, for which the company will pay absolute net rent. Based on the concluded feasibility study there is a need for a new day-care centre in the city right now and in the near future. Based on the calculation of absolute net rent, the author calculated the initial asking price of the day-care centre, which will be used when project is offered to the funder. When compared to the costs of the company’s previous day-care centre projects, the initial asking price seemed highly plausible....
The purpose of this thesis was to make a feasibility study about a new children’s day-care centre, which is planned to be constructed in Kauninainen. The thesis was commissioned by The International Childcare & Education Centre Play'n'Learn Oy. The company provides English-language day-care for children under 7 years old. The purpose of the feasibility study was to provide useful data and conclusions for the company, the council of Kauniainen and for the funder of this project. A personal objective for the author of this thesis is to gain personal experience and generally learn about the day-care industry. In this thesis report the author used print and online sources, on which basis the feasibility study was carried out. Information about conducting research and the research tools that should be used was gathered from written sources. The feasibility study is not a well-known concept in Finland, so there weren't that many print sources about the subject in Finnish. For that reason, most sources about the feasibility study were from online sources. The feasibility study began with an assessment of the city of Kauniainen’s need for a new day-care centre. In the research, the author collected statistics about the population of Kauniainen and estimates of future growth. One important part of the research was interviewing a director of early childhood education in Kauniainen. Information about Kauniainen’s day-care situation from the director was crucial for the newly planned day-care centre. Part of the research was also to find out how much rent the new day-care centre would pay rent to a funder, because the whole project is meant to be sold to a funder, for which the company will pay absolute net rent. Based on the concluded feasibility study there is a need for a new day-care centre in the city right now and in the near future. Based on the calculation of absolute net rent, the author calculated the initial asking price of the day-care centre, which will be used when project is offered to the funder. When compared to the costs of the company’s previous day-care centre projects, the initial asking price seemed highly plausible....
Securitaksen Palvelukeskuksen palveluprosessien ja niiden hinnoittelun kehittäminen
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön toimeksiantajana toimi turvallisuuspalveluyritys Securitas Oy:n teknologiayksikön osana toimiva Helsingin palvelukeskus, jonka ydinosaamisaluetta on toteuttaa erityyppisiä palveluratkaisuja ja –kokonaisuuksia ...
FoFon tunnettuuden lisääminen
(Laurea-ammattikorkeakoulu, 2018)
Tämä on portfolio-opinnäytetyö. Muutamilla ammattikorkeakouluilla on portfolio-opinnäytetyö, joka perustuu siihen, että opiskelija tekee opinnäytetyön koko opiskelun ajan ja yleensä se liittyy omaan liikeideaan ja sen perustamiseen. Ideana...
This is a portfolio-thesis. Some Universities of Applied Sciences have a portfolio-based thesis that is based on the fact that the student completes the thesis during the whole study period and is usually associated with the idea of owning a business and setting it up. The idea is that a student is able to start working on his own business idea at an early stage of the studies and collect them into his / her portfolio, whereby he / she works as a thesis. Laurea is open to all efforts to support entrepreneurship, so I was able to do this tutorial, even though I did not know this way until the end of my studies. I began to collect all the things and plans for FoFo and analyze them again. This has been a challenging thesis, but at the same time interesting and exciting. It's exciting because it's different and it's difficult to compare with other theses. The goal of this portfolio is to find ways to increase visibility of the Start-up company by using different methods and tools. This thesis reflects the emergence of a new company and all the successes and disappointments that have come forward as well as trying to find ways to increase awareness in order to increase the customer base, thus making the company successful and generating money for its owners. Attitude in entrepreneurship has a huge significance. Persistence is key to all companies and their establishment. Adversity always comes and should be encountered and analyzed and learned from them. Continuous learning is important if you want your business to be successful. This thesis contains many different experiments and outputs....
This is a portfolio-thesis. Some Universities of Applied Sciences have a portfolio-based thesis that is based on the fact that the student completes the thesis during the whole study period and is usually associated with the idea of owning a business and setting it up. The idea is that a student is able to start working on his own business idea at an early stage of the studies and collect them into his / her portfolio, whereby he / she works as a thesis. Laurea is open to all efforts to support entrepreneurship, so I was able to do this tutorial, even though I did not know this way until the end of my studies. I began to collect all the things and plans for FoFo and analyze them again. This has been a challenging thesis, but at the same time interesting and exciting. It's exciting because it's different and it's difficult to compare with other theses. The goal of this portfolio is to find ways to increase visibility of the Start-up company by using different methods and tools. This thesis reflects the emergence of a new company and all the successes and disappointments that have come forward as well as trying to find ways to increase awareness in order to increase the customer base, thus making the company successful and generating money for its owners. Attitude in entrepreneurship has a huge significance. Persistence is key to all companies and their establishment. Adversity always comes and should be encountered and analyzed and learned from them. Continuous learning is important if you want your business to be successful. This thesis contains many different experiments and outputs....
Opas pienen konsernin konsernitilinpäätökseen : case: Konserni X
(Laurea-ammattikorkeakoulu, 2018)
Tilinpäätösaika on kiireistä tilitoimistoissa, ja tilinpäätösprosessin sujuvuus on tärkeää, jotta pysytään aikataulussa ja asiakkaat saavat tilinpäätöksensä ajoissa. Sujuvan prosessin edellytyksenä on, että kirjanpitäjä osaa tehdä tilinpäätökset...
A guide to a small group’s consolidated financial statements : case: Concern X The period when financial statements are prepared is busy one at accounting offices and the smoothness of the accounting process is important in order to stay on schedule and so that customers receive their financial statements in time. The purpose of this thesis was to create an instruction for the preparation of consolidated financial statements. The topic of the Bachelor's Thesis rose from the author’s personal need because the current financial year will end soon and at the end of the financial year the Group X's consolidated financial statements will have to be completed. The research problem was that the consolidated financial statements of the Group’s separate financial statements are included in the consolidated financial statements. As a whole, the consolidated financial statements are so wide-ranging that some issues have to be left untreated. The thesis deals with structured groups of limited companies, i.e. the groups formed by open and limited partnerships have not been dealt with. Foreign subsidiaries and associates as well as related exchange rate differences and changes in the Group structure are excluded from this thesis. In addition, the study did not consider the accounts that prepared consolidated financial statements in accordance with international standards. In the thesis report, information is first provided concerning the group, including where the group was formed and how control is determined. In the second part of the theoretical section, we examine how the consolidated financial statements are implemented in practice. As a result of a survey, a guide was issued to enable the consolidated financial statements for Group X to be implemented. This manual can be used at the end of the accounting period when preparing the consolidated financial statements. This study can be used to implement the financial statements of a small or medium-sized group....
A guide to a small group’s consolidated financial statements : case: Concern X The period when financial statements are prepared is busy one at accounting offices and the smoothness of the accounting process is important in order to stay on schedule and so that customers receive their financial statements in time. The purpose of this thesis was to create an instruction for the preparation of consolidated financial statements. The topic of the Bachelor's Thesis rose from the author’s personal need because the current financial year will end soon and at the end of the financial year the Group X's consolidated financial statements will have to be completed. The research problem was that the consolidated financial statements of the Group’s separate financial statements are included in the consolidated financial statements. As a whole, the consolidated financial statements are so wide-ranging that some issues have to be left untreated. The thesis deals with structured groups of limited companies, i.e. the groups formed by open and limited partnerships have not been dealt with. Foreign subsidiaries and associates as well as related exchange rate differences and changes in the Group structure are excluded from this thesis. In addition, the study did not consider the accounts that prepared consolidated financial statements in accordance with international standards. In the thesis report, information is first provided concerning the group, including where the group was formed and how control is determined. In the second part of the theoretical section, we examine how the consolidated financial statements are implemented in practice. As a result of a survey, a guide was issued to enable the consolidated financial statements for Group X to be implemented. This manual can be used at the end of the accounting period when preparing the consolidated financial statements. This study can be used to implement the financial statements of a small or medium-sized group....
Sosiaalisen median markkinoinnin kehittäminen jalkapalloseura X:lle
(Laurea-ammattikorkeakoulu, 2018)
kokoiseen jalkapalloseuraan pääkaupunkiseudulla. Teemahaastattelut tehtiin määritellylle kohderyhmälle ja haastattelut sisälsivät kolme eri teemaa: 1. Jalkapalloseurat sosiaalisessa mediassa, 2. Jalkapalloseurojen markkinointi sosiaalisessa mediassa, 3...
Developing social media marketing for football club X The goal of this thesis was to resolve and improve the current state of social media and marketing of football club X. Football club X is an average size football club in Helsinki. Its first team plays in the second division and its junior teams have had national success. The theoretical framework of the thesis deals with marketing communication, inbound- and outbound-marketing and marketing in the social media. It also contains information about social media in general and the theory of theme interviews. The theoretical framework forms a data base for the thesis in comparing football clubs theme interviews, conclusions and development proposals. Two methodological solutions were used in the thesis: the comparison of different football club's social media marketing and theme interviews. The comparison was made between football club X and two other similar sized clubs in the Helsinki metropolitan area. The theme interviews were conducted to defined target group and had three different themes. 1. Football clubs in the social media. 2. The marketing of football clubs in the social media. 3. Interactivity in the social media. Both research methods provided important data and ideas on how football club X can improve its social media marketing and how it could stand out from other football clubs both generally and in marketing. Based on the thesis a development proposal was made. The development proposals include different marketing campaigns such as competitions and season ticket challenges. In addition to this there were suggestions for improving the visuality of the social medias, having more content based marketing, increasing the number of payed ads, investing in improving the image and brand and having a more interactive social media. Football club X is a well known and highly valued club in Finland, but during the thesis process it was found out that it could make a major improvement in social media marketing. For this reason, the thesis was necessary, and it will provide help for future improvements. Suggestions for improvements were provided for social media and different social media marketing areas. With the help of this thesis, football club X can improve its social media marketing into a well-functioning package....
Developing social media marketing for football club X The goal of this thesis was to resolve and improve the current state of social media and marketing of football club X. Football club X is an average size football club in Helsinki. Its first team plays in the second division and its junior teams have had national success. The theoretical framework of the thesis deals with marketing communication, inbound- and outbound-marketing and marketing in the social media. It also contains information about social media in general and the theory of theme interviews. The theoretical framework forms a data base for the thesis in comparing football clubs theme interviews, conclusions and development proposals. Two methodological solutions were used in the thesis: the comparison of different football club's social media marketing and theme interviews. The comparison was made between football club X and two other similar sized clubs in the Helsinki metropolitan area. The theme interviews were conducted to defined target group and had three different themes. 1. Football clubs in the social media. 2. The marketing of football clubs in the social media. 3. Interactivity in the social media. Both research methods provided important data and ideas on how football club X can improve its social media marketing and how it could stand out from other football clubs both generally and in marketing. Based on the thesis a development proposal was made. The development proposals include different marketing campaigns such as competitions and season ticket challenges. In addition to this there were suggestions for improving the visuality of the social medias, having more content based marketing, increasing the number of payed ads, investing in improving the image and brand and having a more interactive social media. Football club X is a well known and highly valued club in Finland, but during the thesis process it was found out that it could make a major improvement in social media marketing. For this reason, the thesis was necessary, and it will provide help for future improvements. Suggestions for improvements were provided for social media and different social media marketing areas. With the help of this thesis, football club X can improve its social media marketing into a well-functioning package....









