Haku
Viitteet 3821-3830 / 5020
Asiakastyytyväisyystutkimus metallialan tukkuyritykselle : Case: Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön lähtökohtana oli metalli- ja terästukun tarve teettää valitulle asiakasryhmälleen asiakastyytyväisyystutkimus. Asiakastyytyväisyyttä käsitellään opinnäytetyön teoriaosuudessa yrityksen kilpailukeinona, sekä tarkastellaan sen merkitystä...
in the theoretical section of the thesis as a competitive tool for the business, and its significance to the customer is also examined. The object of the survey was to provide the wholesale company with information on the current state of customer satisfaction...
in the theoretical section of the thesis as a competitive tool for the business, and its significance to the customer is also examined. The object of the survey was to provide the wholesale company with information on the current state of customer satisfaction...
Muutosjohtajuus strategisessa hankinnassa Case: Rocla Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantaja on Järvenpäässä sijaitseva kansainvälinen trukkitehdas Rocla Oy. Opinnäytetyön tarkoituksena on ollut selvittää, kuinka Roclan strategista hankintaa selkeytetään muutosjohtajuuden avulla. Teoreettisessa viitekehyksessä on keskitytty strategiseen johtamiseen, strategiseen hankintaan, strategisen hankinnan rakentamiseen sekä muutosjohtajuuteen.
Opinnäytetyöhön haettiin tietoa, mitä kaikkia ohjeistuksia yrityksen sisältä löytyy koskien strategista hankintaa. Työssä kartoitettiin Roclan nykytilanne sekä erityisesti Roclan hankintastrategian nykytilanne. Hankintastrategian nykytilannetta selvitettiin hankintajohtajan ja alihankintapäällikön haastatteluilla sekä opinnäytetyön tekijän työn mukanaan tuoman tiedon turvin.
Havaintoaineiston analysoinnilla ja sen peilaamisella teoriaan työn lopputuloksena selkiytettiin hankintastrategiaprosessi sekä tehtiin tarkastuslista hankintastrategian pohjaksi jo olemassa olevien dokumenttien pohjalta. Lisäksi kirjattiin muutamia kehitysehdotuksia strategiselle hankintatoimelle. Jotta kehitysehdotukset tulisivat otetuiksi käyttöön, olisi Roclan johdon oltava valmis muutosjohtajuuteen....
the guidance for strategic purchasing was gathered inside the company. In the thesis Rocla’s current situation and especially the current purchasing strategy was mapped. By interviewing the Purchasing Director and Subcontracting Manager and the knowledge...
the guidance for strategic purchasing was gathered inside the company. In the thesis Rocla’s current situation and especially the current purchasing strategy was mapped. By interviewing the Purchasing Director and Subcontracting Manager and the knowledge...
Myynti vesiosuuskunnille Case: SKT Suomi Oy
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä tutkittiin vesiosuuskuntien suhtautumista niihin kohdistuvaan myyntiin ja koottiin yhteen nykyaikaisia myyntitekniikoita. Opinnäytetyön aihe valikoitui työelämälähtöisestä tarpeesta. Opinnäytetyön oli ...
Opiskelijoille kohdennetun markkinointikampanjan tehokkuus - Case Tiimari
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee Tiimarin opiskelijoille suunnatun markkinointikampanjan tehokkuutta. Opinnäytetyössä tutkitaan Tiimarin tarjoaman -15 prosentin opiskelija-alennuksen kiinnostavuutta ammattikorkeakouluopiskelijoiden ...
Kohti huoletonta asumista: Palvelun kehittäminen isännöintiyrityksessä
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tavoitteena oli selvittää isännöintialalla toimivan JPV-Isännöinnin asiakastyytyväisyyden nykytilaa sekä antaa kehitysehdotuksia palvelun laadun parantamiseksi. Tarkoituksena oli kartoittaa asiakkaiden tarpeita ja odotuksia...
Towards carefree living: Improving service in a property management company The aim of this thesis was to examine JPV-Isännöinti’s customer satisfaction and give development proposals to improve the quality of service. The purpose of the research was to find out customer’s needs and expectations as well as to find the factors that affect customer satisfaction in a property management company. The target company has not previously completed a customer satisfaction survey, hence the results of this research will provide valuable information about JPV-Isännöinti’s customers. The research method used was a quantitative survey-study. The questionnaire consisted of structured questions, which were specified with 6 open questions. The 5-level scale was applied for the structured questions. The survey took place in March 2013 when the questionnaire was sent by e-mail to the chairmen and cabinet members of the condominiums. The response rate of the survey was 61.2 %, which is sufficient to give a depiction of the current state of customer satisfaction of the target company, JPV-Isännöinti. The analysis of the research results indicated that customers are satisfied with the quality of the service currently provided by the target company. Therefore there is no major requirement to improve services. Contrary to the property manager’s expectations, the customers do not expect it to offer further services additional to the core services indicating the current services as adequate. However, several of the surveyed people requested a formation of a website or database for each condominium where they would be able to find all the documents and information considering their own condominium in an electronic formate....
Towards carefree living: Improving service in a property management company The aim of this thesis was to examine JPV-Isännöinti’s customer satisfaction and give development proposals to improve the quality of service. The purpose of the research was to find out customer’s needs and expectations as well as to find the factors that affect customer satisfaction in a property management company. The target company has not previously completed a customer satisfaction survey, hence the results of this research will provide valuable information about JPV-Isännöinti’s customers. The research method used was a quantitative survey-study. The questionnaire consisted of structured questions, which were specified with 6 open questions. The 5-level scale was applied for the structured questions. The survey took place in March 2013 when the questionnaire was sent by e-mail to the chairmen and cabinet members of the condominiums. The response rate of the survey was 61.2 %, which is sufficient to give a depiction of the current state of customer satisfaction of the target company, JPV-Isännöinti. The analysis of the research results indicated that customers are satisfied with the quality of the service currently provided by the target company. Therefore there is no major requirement to improve services. Contrary to the property manager’s expectations, the customers do not expect it to offer further services additional to the core services indicating the current services as adequate. However, several of the surveyed people requested a formation of a website or database for each condominium where they would be able to find all the documents and information considering their own condominium in an electronic formate....
Myynnin tehostaminen urheiluvälinealalla
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tehostaa maahantuojan myyntiä urheiluvälineliikkeille. Opinnäytetyön tavoitteena oli luoda maahantuojalle hyviä myyntiargumentteja ja tuottaa tietoa, jonka avulla tuotteiden myyntiin saataisiin lisäpotkua...
Sales intensification in sport equipment branch The purpose of this study was to intensify the importers sales for sport equipment stores. The aim of this thesis was to create good sales arguments to the importer and produce information that would boost the sales of the products. The question how business sales can be intensified with the information given by a customer satisfaction survey was answered in this thesis. Intensification of business sales with the help of customer insight is dealt in this thesis. The used research method was theme interview. The merchant of Intersport sporting goods chain and the retail representatives of the company were interviewed and the material was compared to the results of the pilot study´s customer satisfaction survey. The results revealed that there exists only a handful of means to intensify the business. Sales between two companies can be intensified by taking into account retailers opinion on importing the products and even in the design of products. Another thing that matters is to consider the retailers opinion that would certainly help the sales. The importer could also make a survey related to sport equipment to the consumers. Results of the survey could be used to make development proposals which could be used to make products more attractive and tempting, thus intensifying the sales. Retailer company could also utilize research results in their purchase decisions. With the help of the results the retailer can make the buying easier by getting good proposals based on facts to make the purchases. A topic for further research could be a plan of action to intensify sales of sport shoes....
Sales intensification in sport equipment branch The purpose of this study was to intensify the importers sales for sport equipment stores. The aim of this thesis was to create good sales arguments to the importer and produce information that would boost the sales of the products. The question how business sales can be intensified with the information given by a customer satisfaction survey was answered in this thesis. Intensification of business sales with the help of customer insight is dealt in this thesis. The used research method was theme interview. The merchant of Intersport sporting goods chain and the retail representatives of the company were interviewed and the material was compared to the results of the pilot study´s customer satisfaction survey. The results revealed that there exists only a handful of means to intensify the business. Sales between two companies can be intensified by taking into account retailers opinion on importing the products and even in the design of products. Another thing that matters is to consider the retailers opinion that would certainly help the sales. The importer could also make a survey related to sport equipment to the consumers. Results of the survey could be used to make development proposals which could be used to make products more attractive and tempting, thus intensifying the sales. Retailer company could also utilize research results in their purchase decisions. With the help of the results the retailer can make the buying easier by getting good proposals based on facts to make the purchases. A topic for further research could be a plan of action to intensify sales of sport shoes....
Ulkoisen työnantajakuvan kehittäminen - Case: Nordic Morning
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön toimeksiantaja on Pohjoismaiden johtava viestintäkonserni Nordic Morning. Opinnäytetyön tarkoituksena on tehdä laaja kartoitus konsernin ulkoisesta työnantajakuvasta. Tavoitteena on antaa konsernille ...
Asiakassuhteiden kehittäminen : Case: JP-Tilit
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyönä suoritetun tutkimuksen tarkoituksena on tuottaa materiaalia sekä työkaluja olemassa olevien toimeksiantajan asiakassuhteiden kehittämistä varten. Materiaali hankitaan haastattelemalla toimeksiantajan kanssa ...
Liiketoimintasuunnitelma Oy Kaffecentralen Finland Ab Kahvipaahtimo
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyöni on toteutettu yhteistyössä Oy Kaffecentralen Finland Ab:n kanssa, jonka toimitusjohtajalta sain aiheen työhön. Oy Kaffecentralen Ab:n suunnitelmissa on perustaa lähitulevaisuudessa oma kahvipaahtimo Helsinkiin. ...
QR-koodin käyttö markkinoinnin ja viestinnän apuvälineenä
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyö käsittelee QR-koodia ja sen käyttöä mainonnan ja markkinoinnin apuvälineenä. Tavoitteena oli tarkastella QR-koodia yleisesti ja osana mainontaa ja markkinointia. Opinnäytetyön aikana toteutettiin kysely Laurea Leppävaaran...
The use of QR-code as a tool in marketing and communications This thesis deals with QR-code and its usage as a tool in advertising and marketing. The purpose was to view QR-code in general and as a part of advertising and marketing. A survey was conduct-ed during the thesis in Laurea Leppävaara library. The theoretical part of the thesis deals more specifically with the technical properties of QR-code and its variations, the use of QR-code as a tool in advertising and marketing and to a lesser extent smart phones and mobile technology. As a source in this thesis we used literature of the field, available statistics and an interview. In the theoretical part, the above mentioned topics have been utilized and pondered from the business’ point of view and have been dealt with along the thesis. The empirical part of the thesis was implemented as a quantitative form in a structured inquiry. To support the inquiry Laurea Leppävaara library staff was interviewed on 3 May 2013. The main inquiry was held on 7 May 2013 at the facility of Laurea Leppävaara. The goal was to reach 100 respondents. This goal was achieved and all the answers were acceptable. The results showed that the library’s customers have not really noticed or scanned the QR-codes in the library. The inquiry indicates that the test use of QR-codes has not been particularly successful; however the level of awareness and interest in QR-codes among the customers of the library is promising. The library just needs to pay more attention to the contents, informing and presenting of the codes....
The use of QR-code as a tool in marketing and communications This thesis deals with QR-code and its usage as a tool in advertising and marketing. The purpose was to view QR-code in general and as a part of advertising and marketing. A survey was conduct-ed during the thesis in Laurea Leppävaara library. The theoretical part of the thesis deals more specifically with the technical properties of QR-code and its variations, the use of QR-code as a tool in advertising and marketing and to a lesser extent smart phones and mobile technology. As a source in this thesis we used literature of the field, available statistics and an interview. In the theoretical part, the above mentioned topics have been utilized and pondered from the business’ point of view and have been dealt with along the thesis. The empirical part of the thesis was implemented as a quantitative form in a structured inquiry. To support the inquiry Laurea Leppävaara library staff was interviewed on 3 May 2013. The main inquiry was held on 7 May 2013 at the facility of Laurea Leppävaara. The goal was to reach 100 respondents. This goal was achieved and all the answers were acceptable. The results showed that the library’s customers have not really noticed or scanned the QR-codes in the library. The inquiry indicates that the test use of QR-codes has not been particularly successful; however the level of awareness and interest in QR-codes among the customers of the library is promising. The library just needs to pay more attention to the contents, informing and presenting of the codes....









