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Viitteet 3841-3850 / 5020
Varastonhallinta kustannustehokkaaksi toiminnoksi : case : Muoviteollisuusyritys
(Laurea-ammattikorkeakoulu, 2013)
Tutkimukseni aiheena on erään muoviteollisuusyrityksen varastonhallinta. Varastonhallintaan kuuluu ohjata, suunnitella ja kehittää varasto kustannustehokkaaksi ja lisäarvoa tuottavaksi toiminnoksi, jotta yrityksellä olisi ...
Vauhtia somesta
(Laurea-ammattikorkeakoulu, 2013)
valmista toimintamallia tai -suunnitelmaa yrityksen sosiaalisen median käyttöön. Case, hyvät ideat ja suuntaviivat sekä ajatukset markkinoinnin tehostamiseksi olivat opinnäytetyön tuotos. Jatkoa ajatellen opinnäytetyö tarjoaa potentiaalisen...
Boost from social media Social media is known as interaction between people. Most companies are interested in the introduction of social media marketing for their business operations. However, many small business owners feel that the social media is too big a challenge. The Thesis is assigned to a translation company in Vantaa. The research question is: How to take advantage of social media marketing? The aim is to increase the capacity of entrepreneurs to take advantage of the services offered by social media. The work presents social media and marketing from a new kind of perspective. Result of the campaign is a wide selection of video clips in social media of celebrities who have a bilingual background. The number of followers known as “like-press” increased multifold with the project. The thesis does not provide a ready approach – or exact plan to use social media in a company. Good ideas and thoughts, as well as guidelines for enhancing cross-marketing are the output of the thesis. In the future the thesis offers a potential topic for results analysis....
Boost from social media Social media is known as interaction between people. Most companies are interested in the introduction of social media marketing for their business operations. However, many small business owners feel that the social media is too big a challenge. The Thesis is assigned to a translation company in Vantaa. The research question is: How to take advantage of social media marketing? The aim is to increase the capacity of entrepreneurs to take advantage of the services offered by social media. The work presents social media and marketing from a new kind of perspective. Result of the campaign is a wide selection of video clips in social media of celebrities who have a bilingual background. The number of followers known as “like-press” increased multifold with the project. The thesis does not provide a ready approach – or exact plan to use social media in a company. Good ideas and thoughts, as well as guidelines for enhancing cross-marketing are the output of the thesis. In the future the thesis offers a potential topic for results analysis....
Esiselvitys paperittomasta vastaanotosta
(Laurea-ammattikorkeakoulu, 2013)
Tämä työ oli Yritys X:lle toteutettava esiselvitys tavaran vastaanoton saamisesta paperittomaksi, sen toteuttamisen mahdollisuuksista sekä ratkaisuista, joilla paperiton vastaanotto olisi mahdollista toteuttaa. Yritys X:n ...
Brändien ja mielikuvien vaikutus farkkujen ostopäätöksessä: Case Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tavoitteena oli tutkia brändien, farkkubrändien ja mielikuvien vaikutusta kuluttajien ostopäätökseen. Lähtökohtaisesti tutkittiin brändiä ja sen merkitystä, mielikuvia, mistä mielikuvat syntyvät ja mitä ne ovat. Mitkä tekijät...
Jeans brands and associations on consumers´ purchase decision This bachelor’s thesis examines the effect of jeans brands and brand associations on consumers’ purchase decision. The research focuses on the meaning of branding and the associations related to brands. The thesis provides answers to the following research questions related brand associations - how are brand associations created, what are the factors that affect brand associations and how brands and associations related to brands determine the choice of a jeans brand. Today branding has become a critical success factor for firms. Labels are now brands and firms use sophisticated tools and strategies for branding their products and services. A brand is the face of the firm and great efforts are being made in maintaining and building a strong brand. Branding is critical during competition as strong branding can quarantee a better future for the firms and the products and services they are offering. The empirical part of the thesis investigates consumers’ awareness of jeans brands, how brand associations are being created and how do they affect purchase decisions. The empirical section aims to provide Company X with information related to how the jeans brands available at Company X´s stores are being perceived by consumers, how well consumers are aware of jeans brands in general and what role do jeans brands play when making purchase decisions. The data was collected by a means of a quantitative research via an online survey distributed through the consumer database and owned social media channels of Company X. The aim of the survey was to better understand the factors affecting purchase decisions by addressing consumers’ willingness to pay a premium for branded (designer) jeans and how, if any, jeans brands affect consumers’ self-enhancement value. The research found that brand awareness and past brand experience influenced the formation of brand associations. The respondents experienced that the choice of a jeans brand is a fairly important factor for communicating their personality and personal style. Male respondents experienced the use of branded jeans more important than female respondents; hence males were willing to pay a premium for branded (designer) jeans....
Jeans brands and associations on consumers´ purchase decision This bachelor’s thesis examines the effect of jeans brands and brand associations on consumers’ purchase decision. The research focuses on the meaning of branding and the associations related to brands. The thesis provides answers to the following research questions related brand associations - how are brand associations created, what are the factors that affect brand associations and how brands and associations related to brands determine the choice of a jeans brand. Today branding has become a critical success factor for firms. Labels are now brands and firms use sophisticated tools and strategies for branding their products and services. A brand is the face of the firm and great efforts are being made in maintaining and building a strong brand. Branding is critical during competition as strong branding can quarantee a better future for the firms and the products and services they are offering. The empirical part of the thesis investigates consumers’ awareness of jeans brands, how brand associations are being created and how do they affect purchase decisions. The empirical section aims to provide Company X with information related to how the jeans brands available at Company X´s stores are being perceived by consumers, how well consumers are aware of jeans brands in general and what role do jeans brands play when making purchase decisions. The data was collected by a means of a quantitative research via an online survey distributed through the consumer database and owned social media channels of Company X. The aim of the survey was to better understand the factors affecting purchase decisions by addressing consumers’ willingness to pay a premium for branded (designer) jeans and how, if any, jeans brands affect consumers’ self-enhancement value. The research found that brand awareness and past brand experience influenced the formation of brand associations. The respondents experienced that the choice of a jeans brand is a fairly important factor for communicating their personality and personal style. Male respondents experienced the use of branded jeans more important than female respondents; hence males were willing to pay a premium for branded (designer) jeans....
Perehdytyksensuunnittelu - Case Yritys X
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli teorian ja tutkimuksen avulla parantaa Yritys X:n uusien myyjien perehdyttämistä, jotta yritys menestyisi jatkossa paremmin kiristyvässä kilpailutilanteessa kaupan alalla. Työn tavoitteena ...
Kesätöihin viinakauppaan : case: Alko Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on Alko Oy:n sesonkirekrytointiprosessin kehittäminen. Työssä tarkastellaan rekrytointiprosessin eri vaiheita ja pyritään selvittämään rekrytointiprosessin avainasioita eli asioita prosessin onnistumiseen. Tässä...
Summer job in a bottle shop : case: Alko Oy In this thesis, the seasonal recruiting process of Alko Oy has been evaluated. Different phases and key features of the process have been identified with an objective to develop and make the process more efficient. The theoretical part of the thesis concentrates on a general recruiting process, and the legislation behind such a process is reviewed. In the case study section, the main operations and personnel policy performed by Alko Oy were surveyed. The current status of company’s seasonal recruiting process conducted twice a year was studied based on the data obtained with a questionnaire targeted to the employees. The results indicate that several issues related to the process, like scheduling and communicating, need to be defined more clearly. After the analysis, guidelines to perform the recruiting process more efficiently were created....
Summer job in a bottle shop : case: Alko Oy In this thesis, the seasonal recruiting process of Alko Oy has been evaluated. Different phases and key features of the process have been identified with an objective to develop and make the process more efficient. The theoretical part of the thesis concentrates on a general recruiting process, and the legislation behind such a process is reviewed. In the case study section, the main operations and personnel policy performed by Alko Oy were surveyed. The current status of company’s seasonal recruiting process conducted twice a year was studied based on the data obtained with a questionnaire targeted to the employees. The results indicate that several issues related to the process, like scheduling and communicating, need to be defined more clearly. After the analysis, guidelines to perform the recruiting process more efficiently were created....
Markkinointi- ja viestintäsuunnitelma Case: Edeco-Tools Oy
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena on markkinointi- ja viestintäsuunnitelma keravalaiselle Edeco-Tools Oy:lle. Opinnäytetyön tavoitteena on kasvattaa yrityksen sähkötyökoneiden myyntiä ja tunnettavuutta asiakkaiden keskuudessa. Opinnäytetyö koostuu...
Marketing and Communication Plan. Case: Edeco-Tools Oy The subject of this thesis is a marketing and communication plan for a corporation called Edeco-Tools Oy. Edeco-Tools is located in Kerava. The target of this thesis is to increase the sales of electrical machinery and awareness among the b2b customers. The thesis consists of three sections. Corporate introduction and backgrounds come first, followed by a marketing plan and development proposals and new ideas which were considered to improve the company’s operations. In the thesis the target company is introduced and the other companies which have an effect on it. The introduction includes the provided services, products, personnel and the financial situation following the marketing analysis, hut-output analysis and the corporation analysis of the company and its industry. In the marketing analysis the demand, competition, competitors and the working environment are considered, the hut-output analysis goes through the development of the industry, the markets and the trends. The subjects considered in the corporation analysis are the current marketing and the currently ongoing changes of the marketing of Edeco-Tools. Based on this information the function of target company was analyzed in its entirety in a form of four-field SWOT- analysis. With the results of the swot analyses development proposals were made and the ways to improve the functions were introduced. After the describing the starting point the thesis focuses on the marketing plan section. First, the marketing and the marketing plan are described at a general level, and then a profile of the marketing functions is created. A marketing plan for Edeco-Tools is created. The profile of the marketing functions includes the role and tasks, clients, task performance, and competencies, in which the company should focus on. The thesis was made in accordance with the qualitative design research. The theory is based on the various books and the information from the Internet sources. In addition, the data was collected by observation and discussions with the management of the target company. Keywords: marketing and communication plan, brand identity, customers, starting point analysis...
Marketing and Communication Plan. Case: Edeco-Tools Oy The subject of this thesis is a marketing and communication plan for a corporation called Edeco-Tools Oy. Edeco-Tools is located in Kerava. The target of this thesis is to increase the sales of electrical machinery and awareness among the b2b customers. The thesis consists of three sections. Corporate introduction and backgrounds come first, followed by a marketing plan and development proposals and new ideas which were considered to improve the company’s operations. In the thesis the target company is introduced and the other companies which have an effect on it. The introduction includes the provided services, products, personnel and the financial situation following the marketing analysis, hut-output analysis and the corporation analysis of the company and its industry. In the marketing analysis the demand, competition, competitors and the working environment are considered, the hut-output analysis goes through the development of the industry, the markets and the trends. The subjects considered in the corporation analysis are the current marketing and the currently ongoing changes of the marketing of Edeco-Tools. Based on this information the function of target company was analyzed in its entirety in a form of four-field SWOT- analysis. With the results of the swot analyses development proposals were made and the ways to improve the functions were introduced. After the describing the starting point the thesis focuses on the marketing plan section. First, the marketing and the marketing plan are described at a general level, and then a profile of the marketing functions is created. A marketing plan for Edeco-Tools is created. The profile of the marketing functions includes the role and tasks, clients, task performance, and competencies, in which the company should focus on. The thesis was made in accordance with the qualitative design research. The theory is based on the various books and the information from the Internet sources. In addition, the data was collected by observation and discussions with the management of the target company. Keywords: marketing and communication plan, brand identity, customers, starting point analysis...
Tilitoimiston asiakasyritysten sisäisen laskentatoimen kuukausittaiset raporttitarpeet : CASE: ACC Orlando OY
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö tehtiin ACC Orlando Oy:n toimeksiannosta. Yritys otti syksyllä 2012 käyttöönsä uuden raportointipalvelun ja haluaa nyt kartoittaa asiakkaidensa raporttitarpeita, jotta heille osataan tarjota oikeanlaisia raportteja heidän tarpeisiinsa...
Accounting company’s client companies’ monthly needs for managerial accounting re-ports, CASE: ACC Orlando Ltd The thesis was made by the assignment of accounting company ACC Orlando Ltd. The company introduced a new reporting service in the fall of 2012 and now wants to chart its clients’ reporting needs so they can offer the right kind of reports for their clients. ACC Orlando acquired the new Talgraf reporting system because the CEO wanted to improve the reports they offer, particularly the clarity and graphics of the reports. The services of financial administration have changed more from statutory services into services that benefit entrepreneurs and companies. Companies that offer financial administration services are now responsible for recognizing clients’ true needs, filling these needs and maybe even exceeding them. What satisfied clients 20 years ago, does not apply today and accounting companies must develop their services so that they can stand out from their competitors. The research problem of this thesis was the accounting company’s clients’ monthly reporting needs. The research problem is answered through the following questions: Do clients follow up their financial performances? Do they need any reports in addition to the basic reports (balance sheet, profit and loss account and general ledger) they get? What do they require from the layouts? Are they willing to pay for additional reports? Before going through the results, the thesis explains the meaning and function of managerial accounting and specifies the meanings of the reports asked in the questionnaire that was used in the thesis. Apart from this the thesis explains the process of productization of a new service. This is because, in addition to understanding the customers’ needs, the company must productize the new service for successful selling. The most important phases of productization are internal and external marketing. The customers’ needs were charted by using a quantitative survey. The survey was implemented by using an electronic questionnaire and computer assisted phone interview. The sample of the research consisted of 100 client companies. The electronic questionnaire was sent to 95 clients and five companies were picked for the phone interview. The companies that received the electronic questionnaire had not received or seen samples of the new reports but the companies that were picked for the phone interview had received samples from the new reporting system. Therefore the e-questionnaire and the phone interview differed a little from each other. The response rate for the survey was 26,0 per cent. The results indicated that most of the respondents had reporting needs apart from the basic reports. Only 23,1 per cent of the respondents said that they do not need any additional reports. The outcomes of this thesis were development suggestions for the new reporting service and how to productize it. The main conclusions were that ACC Orlando should focus on tailored reporting packages and most of all that they should focus on the internal and external marketing of their new service so it can be productized successfully....
Accounting company’s client companies’ monthly needs for managerial accounting re-ports, CASE: ACC Orlando Ltd The thesis was made by the assignment of accounting company ACC Orlando Ltd. The company introduced a new reporting service in the fall of 2012 and now wants to chart its clients’ reporting needs so they can offer the right kind of reports for their clients. ACC Orlando acquired the new Talgraf reporting system because the CEO wanted to improve the reports they offer, particularly the clarity and graphics of the reports. The services of financial administration have changed more from statutory services into services that benefit entrepreneurs and companies. Companies that offer financial administration services are now responsible for recognizing clients’ true needs, filling these needs and maybe even exceeding them. What satisfied clients 20 years ago, does not apply today and accounting companies must develop their services so that they can stand out from their competitors. The research problem of this thesis was the accounting company’s clients’ monthly reporting needs. The research problem is answered through the following questions: Do clients follow up their financial performances? Do they need any reports in addition to the basic reports (balance sheet, profit and loss account and general ledger) they get? What do they require from the layouts? Are they willing to pay for additional reports? Before going through the results, the thesis explains the meaning and function of managerial accounting and specifies the meanings of the reports asked in the questionnaire that was used in the thesis. Apart from this the thesis explains the process of productization of a new service. This is because, in addition to understanding the customers’ needs, the company must productize the new service for successful selling. The most important phases of productization are internal and external marketing. The customers’ needs were charted by using a quantitative survey. The survey was implemented by using an electronic questionnaire and computer assisted phone interview. The sample of the research consisted of 100 client companies. The electronic questionnaire was sent to 95 clients and five companies were picked for the phone interview. The companies that received the electronic questionnaire had not received or seen samples of the new reports but the companies that were picked for the phone interview had received samples from the new reporting system. Therefore the e-questionnaire and the phone interview differed a little from each other. The response rate for the survey was 26,0 per cent. The results indicated that most of the respondents had reporting needs apart from the basic reports. Only 23,1 per cent of the respondents said that they do not need any additional reports. The outcomes of this thesis were development suggestions for the new reporting service and how to productize it. The main conclusions were that ACC Orlando should focus on tailored reporting packages and most of all that they should focus on the internal and external marketing of their new service so it can be productized successfully....
Huoltoleasingbudjetin toteutuminen
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön aiheena oli huoltoleasingbudjetin toteutuminen. Yrityksille on elintärkeää tietää, miten paljon kullekin sen tarjoamalle tuotteelle on todellisuudessa muodostunut kuluja. Tutkittavan yrityksen toimeksiantona ...
Asiakkuudet taidegallerian kehittämisessä
(Laurea-ammattikorkeakoulu, 2013)
suuntautuneempi markkinointi ja tapahtumiin innokkaampi osallistuminen. Määrällisen tutkimuksen tuloksista ei kuitenkaan voitu tehdä mitään yleispäteviä päätelmiä, sillä vastaaja määrä jäi melko pieneksi. Galleristin haastattelusta kävi ilmi, että...
Customers and Developing an Art Gallery The purpose of this thesis was to study the customer relations of an art gallery. The aim was to find ways to improve the operations of this art gallery. The theory base of this thesis deals largely with customer relationship management from a general point of view. The importance of knowledge about customer relationship management and creating successful experiences for customers is highlighted in the theory part of the thesis. The theory part also deals with art in general. This part of the thesis includes information about using art in business. Both research methods, quantitative and qualitative were used in this work. The data for this research was gathered by using a questionnaire that was sent as an email to selected customers of the art gallery and by interviewing the gallerist. The results that this research gave reveal that the customers who answered the enquiry are very active art lovers and many are artists themselves. Art is an important thing for them and the majority of respondents could not think of art as an investment. Many of the respondents were interested in buying art and majority of them did think of art as interior decoration. From the results could be seen that respondents were very pleased with the operations of the art gallery and they gave very few improvement suggestions. The most important targets for development were to increase external marketing and participate more eagerly in events. From the results that quantitative research gave it was not possible to make any generic conclusions, because the number of the respondents was quite small. The interview with the gallerist revealed that for now it is little hard to do anything about the improvement suggestions, because the gallerist is working alone. The majority of the respondents were women, although according to the gallerist the majority in the customers in this gallery are exceptionally men. In conclusion it could be stated that it is hard to combine art and business. Aiming for commercial results with art is often construed as transparent in the art circles. To be more successful the art gallery needs to learn more about the inequality of its customer relations and focus on the key customers. On the basis of this research, keeping the old customers happy is going well in this gallery, but attracting new customers has not been taken into consideration so much yet. The most important improvement suggestions that came up were wider external marketing and starting to use a customer register and making the most of it. The gallery could also exploit the webstore possibility, which could be very good improvement for the gallery. Because there is need for workforce, the gallery could exploit art students by giving them opportunity for practice....
Customers and Developing an Art Gallery The purpose of this thesis was to study the customer relations of an art gallery. The aim was to find ways to improve the operations of this art gallery. The theory base of this thesis deals largely with customer relationship management from a general point of view. The importance of knowledge about customer relationship management and creating successful experiences for customers is highlighted in the theory part of the thesis. The theory part also deals with art in general. This part of the thesis includes information about using art in business. Both research methods, quantitative and qualitative were used in this work. The data for this research was gathered by using a questionnaire that was sent as an email to selected customers of the art gallery and by interviewing the gallerist. The results that this research gave reveal that the customers who answered the enquiry are very active art lovers and many are artists themselves. Art is an important thing for them and the majority of respondents could not think of art as an investment. Many of the respondents were interested in buying art and majority of them did think of art as interior decoration. From the results could be seen that respondents were very pleased with the operations of the art gallery and they gave very few improvement suggestions. The most important targets for development were to increase external marketing and participate more eagerly in events. From the results that quantitative research gave it was not possible to make any generic conclusions, because the number of the respondents was quite small. The interview with the gallerist revealed that for now it is little hard to do anything about the improvement suggestions, because the gallerist is working alone. The majority of the respondents were women, although according to the gallerist the majority in the customers in this gallery are exceptionally men. In conclusion it could be stated that it is hard to combine art and business. Aiming for commercial results with art is often construed as transparent in the art circles. To be more successful the art gallery needs to learn more about the inequality of its customer relations and focus on the key customers. On the basis of this research, keeping the old customers happy is going well in this gallery, but attracting new customers has not been taken into consideration so much yet. The most important improvement suggestions that came up were wider external marketing and starting to use a customer register and making the most of it. The gallery could also exploit the webstore possibility, which could be very good improvement for the gallery. Because there is need for workforce, the gallery could exploit art students by giving them opportunity for practice....









