Haku
Viitteet 3921-3930 / 5020
Asiantuntijapalvelujen markkinointi kemian teollisuudessa : Case: Vantaco Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli tehdä kemian alan yritykselle Vantaco Oy:lle selvitys siitä, miten sen markkinointia voisi kehittää ja laajentaa niin, että toimeksiantajayritys voisi ottaa käyttöön tiettyjä markkinointitoimenpiteitä ja liittää...
Työajan kohdistamisen vaikutukset projektin kannattavuuden arviointiin - Case Konsulttiyritys Oy
(Laurea-ammattikorkeakoulu, 2012)
asiantuntijapalveluiden kautta. Yrityksessä kesällä 2012 käyttöönotettava toiminnanohjausjärjestelmä muuttaa yrityksen työajanseurantakäytäntöjä niin, että yrityksen työntekijöiden työaikaa aletaan kohdistaa projekteille ja muille eri työtehtäville palkanlaskentaa varten...
The effects of work time allocation on the evaluation of a project’s profitability: a case- study of Consultancy Company Ltd This thesis focuses on a project profitability evaluation of a consultancy company, which operates in development cooperation field. The consultancy’s operations are based on providing support to donor-funded development projects through expertise services. In summer 2012 the company will introduce a new enterprise resource planning system which changes the work time tracking by allocating the work time to the projects and other assignments in addition to work time tracking for payroll computation. The new work time tracking enables more accurate project-based cost accounting. Cost ac-counting offers information for budgeting and the budget’s sales margin provides the base for the project’s profitability evaluation. Thus in the future it is possible to take employees’ salary expenses into consideration when calculating the sales margin. The purpose of this thesis is to explore how the processing of the employees’ salary expenses as direct costs related to the project, instead of processing them as indirect costs, affects the projects profitability. The research problem and the objective of this thesis is to examine on behalf of the consultancy how the change in work time allocation affects the project’s profitability evaluation. The effects are studied particularly from the perspective of the previous assumptions held by the consultancy towards this subject. The studied materials consist of information from the employees’ timesheets and the projects’ budgets. The study was conducted by analyzing the above-mentioned information and by interviewing the consultancy’s financial manager. The most important conclusion of the study is that the employees’ salary expenses have a remarkable effect on the project’s profitability, contrary to the assumptions of the consultancy. Allocating the work time to the projects changes the project’s profitability evaluation and creates a more realistic base for it. Considering the salary expenses in the budget is essential for evaluating the project’s profitability, and monitoring the profitability development requires regular budget follow-up. Profitability can not only be evaluated by numerical indicators, but the qualitative benefits that the project offers to the company have to be taken into consideration when evaluating the overall profitability of the project....
The effects of work time allocation on the evaluation of a project’s profitability: a case- study of Consultancy Company Ltd This thesis focuses on a project profitability evaluation of a consultancy company, which operates in development cooperation field. The consultancy’s operations are based on providing support to donor-funded development projects through expertise services. In summer 2012 the company will introduce a new enterprise resource planning system which changes the work time tracking by allocating the work time to the projects and other assignments in addition to work time tracking for payroll computation. The new work time tracking enables more accurate project-based cost accounting. Cost ac-counting offers information for budgeting and the budget’s sales margin provides the base for the project’s profitability evaluation. Thus in the future it is possible to take employees’ salary expenses into consideration when calculating the sales margin. The purpose of this thesis is to explore how the processing of the employees’ salary expenses as direct costs related to the project, instead of processing them as indirect costs, affects the projects profitability. The research problem and the objective of this thesis is to examine on behalf of the consultancy how the change in work time allocation affects the project’s profitability evaluation. The effects are studied particularly from the perspective of the previous assumptions held by the consultancy towards this subject. The studied materials consist of information from the employees’ timesheets and the projects’ budgets. The study was conducted by analyzing the above-mentioned information and by interviewing the consultancy’s financial manager. The most important conclusion of the study is that the employees’ salary expenses have a remarkable effect on the project’s profitability, contrary to the assumptions of the consultancy. Allocating the work time to the projects changes the project’s profitability evaluation and creates a more realistic base for it. Considering the salary expenses in the budget is essential for evaluating the project’s profitability, and monitoring the profitability development requires regular budget follow-up. Profitability can not only be evaluated by numerical indicators, but the qualitative benefits that the project offers to the company have to be taken into consideration when evaluating the overall profitability of the project....
B2B-verkkokaupan internetmarkkinointi : Case: More On Oy
(Laurea-ammattikorkeakoulu, 2012)
asioita, jotka tulee ottaa huomioon. Erityisesti B2B-verkkokauppa on melko uusi liiketoimintamalli ja sen markkinointia on uudistettava jatkuvasti, kun markkinointikeinoja tulee lisää. B2B-verkkokaupan markkinointi on jossain määrin hieman erilaista kuin B...
Internet Marketing for B2B E-Commerce, Case: More On Ltd The aim of the thesis is to clarify what kind of e-commerce More On Ltd. should plan for itself in order to give a good impression of their company on the online market. The thesis was made with qualitative research methods and is defined to deal with online e-commerce especially from the perspective of the sponsoring company More On Ltd. In the theoretical section of the thesis, e-commerce and the internet marketing strategies of e-commerce are explained generally. More On Ltd’s current websites were described as a starting point of their e-commerce development. In the future, e-commerce has a lot of possibilities for example for globalizing and taking advantage of the mobile market, though then one has to take into consideration the risk factors. More On Ltd., the company offering business gifts, has a plan of making their own online store. For the purpose of planning e-commerce internet marketing, a set of suggestions was made based on the theory of this thesis, the results from expertise interviews, and the wishes of More On company's CEO. The future online store will be executed on a ready-made e-commerce platform and it will be mainly targeted to B2B-clients. For the purpose of creating new ideas for More On Ltd’s online store, the representatives of two companies, who knew about B2B-based e-commerce internet marketing, were interviewed. The research results revealed that online internet marketing has surprisingly many factors that need to be taken into consideration. Especially B2B online trading is a relatively new business model and its marketing has to be revised constantly when new marketing options keep coming up. B2B-marketing is somewhat different than B2C-marketing, which also needs to be taken in to consideration in order to preserve the competitive edge. More On Ltd. needs to consider the resource requirements of e-commerce and its effects on the operations of the company....
Internet Marketing for B2B E-Commerce, Case: More On Ltd The aim of the thesis is to clarify what kind of e-commerce More On Ltd. should plan for itself in order to give a good impression of their company on the online market. The thesis was made with qualitative research methods and is defined to deal with online e-commerce especially from the perspective of the sponsoring company More On Ltd. In the theoretical section of the thesis, e-commerce and the internet marketing strategies of e-commerce are explained generally. More On Ltd’s current websites were described as a starting point of their e-commerce development. In the future, e-commerce has a lot of possibilities for example for globalizing and taking advantage of the mobile market, though then one has to take into consideration the risk factors. More On Ltd., the company offering business gifts, has a plan of making their own online store. For the purpose of planning e-commerce internet marketing, a set of suggestions was made based on the theory of this thesis, the results from expertise interviews, and the wishes of More On company's CEO. The future online store will be executed on a ready-made e-commerce platform and it will be mainly targeted to B2B-clients. For the purpose of creating new ideas for More On Ltd’s online store, the representatives of two companies, who knew about B2B-based e-commerce internet marketing, were interviewed. The research results revealed that online internet marketing has surprisingly many factors that need to be taken into consideration. Especially B2B online trading is a relatively new business model and its marketing has to be revised constantly when new marketing options keep coming up. B2B-marketing is somewhat different than B2C-marketing, which also needs to be taken in to consideration in order to preserve the competitive edge. More On Ltd. needs to consider the resource requirements of e-commerce and its effects on the operations of the company....
Uudistuva johtajuus ja Z-sukupolvi työelämässä
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyössä käsitellään epäjohtamista, joka on uusi johtamisen käsite, jonka ovat luoneet Janne Tienari ja Rebekka Piekkari kirjassaan Z ja epäjohtaminen. Terminä epäjohtaminen ei ole virallinen, eikä tule välttämättä vakiintumaan johtajuuden...
Modernized leadership and Z-generation at work In this thesis I have studied a new way of leadership which is called “non-leadership”. It has been created by Janne Tienari and Rebecca Piekkari in their new book called “Z ja epäjohtaminen”. “Non-leadership” is not official concept and it may never become that. It will also be strongly associated with Z-generation’s employment in Finland. Leadership is an important subject and there will always be new sides in it, the functionality of which can be tested in real life. The so called non-leadership is still an unofficial leadership model, which is a way to form leadership for the future. In the theory-part of my thesis I learned more about non-leadership model and also to Z-generation which is closely related to theory about non-leadership. I explore also a few other leadership models that seem to be basis for non-leadership. The study part of my thesis is carried out in co-operation with Company X, which is a Finnish Industrial Company. I compare their current leadership to the non-leadership model through written leadership guidelines and answers to young Company X’s employees. In the interviews I aim to explore what kind of leadership they value and what kind it is now. The study was executed as a qualitative research in the form of theme interview. I saw this as the best option because the purpose was to survey what Company X’s leadership is at the moment and find what parts need developing....
Modernized leadership and Z-generation at work In this thesis I have studied a new way of leadership which is called “non-leadership”. It has been created by Janne Tienari and Rebecca Piekkari in their new book called “Z ja epäjohtaminen”. “Non-leadership” is not official concept and it may never become that. It will also be strongly associated with Z-generation’s employment in Finland. Leadership is an important subject and there will always be new sides in it, the functionality of which can be tested in real life. The so called non-leadership is still an unofficial leadership model, which is a way to form leadership for the future. In the theory-part of my thesis I learned more about non-leadership model and also to Z-generation which is closely related to theory about non-leadership. I explore also a few other leadership models that seem to be basis for non-leadership. The study part of my thesis is carried out in co-operation with Company X, which is a Finnish Industrial Company. I compare their current leadership to the non-leadership model through written leadership guidelines and answers to young Company X’s employees. In the interviews I aim to explore what kind of leadership they value and what kind it is now. The study was executed as a qualitative research in the form of theme interview. I saw this as the best option because the purpose was to survey what Company X’s leadership is at the moment and find what parts need developing....
Elintarvikealan yrityksen perustaminen : Case: LK Herkkunetti Tmi
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee yrityksen perustamisen perusteita etenkin elintarvikealalla toimivan yrityksen kannalta. Tavoitteena oli tehdä teoreettinen pohja opiskelijalle tai aloittavalle yrittäjälle, mutta samalla luoda ...
Markkinointistrategiaprosessi
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö on tehty Keski-Uudenmaan Sopimuskoti ry:n toimeksiannosta. Yhdistyksen pitkästä historiasta huolimatta, sillä ei ole ollut yhtenäistä ja johdonmukaista markkinointistrategiaa.Nykyajan kilpailutilanne sekä taloudelliset olosuhteet ovat...
Marketing strategy process case Keski-Uudenmaan Sopimuskoti ry The thesis was made by the assignment of Keski-Uudemaan Sopimuskoti ry. Despite the long history of the association they have not had an integral and consistent marketing strategy before. The current competitive situation as well as the economic conditions has now obliged the association to develop their marketing strategy towards integrated and consistent action. Keski-Uudenmaan Sopimuskoti ry is a non-profitable organization that offers rehabilitation and supportive services for mental health patients in non-institutional care. The organization is based in Kerava with day and operational units as well as the majority of the residential services. The organization was established in 1983 with the day unit but over the years the range of the services has been widened. Nowadays, the service selection consists of residential services and social rehabilitation support. Each customer receives a unique service package, the so-called rehabilitation plan, which will be monitored and modified if necessary. Theassociation aims to support the mental health services of the public sector. The purpose of the thesis was to create a marketing strategy by starting the strategy process in the organization. The used strategy process model was put together keeping in mind the needs of the association including all the relevant stages. The model includes five stages of which three were achieved by the writer of the thesis in spring 2012. Keski-Uudenmaan Sopimuskoti ry will carry out the last two stages by the instructions of the writer of the thesis. The result of the thesis is the marketing strategy that supports the association’s values and principles. The document includes a comprehensive introduction of the organization, mission and vision, the analyzes and conclusions made, strategic goals and functional models used as well as decisions linked in the follow-up. The information and analyses compiled in the marketing strategy should be upgraded regularly so that it stays up-to-date. The strategy will be completed as the process proceeds to implementation and follow-up stages. The strategy also includes a description of the implementation and follow-up stages during the process. The strategy has been classified a business secrets and therefore cannot be attached as a part of the thesis....
Marketing strategy process case Keski-Uudenmaan Sopimuskoti ry The thesis was made by the assignment of Keski-Uudemaan Sopimuskoti ry. Despite the long history of the association they have not had an integral and consistent marketing strategy before. The current competitive situation as well as the economic conditions has now obliged the association to develop their marketing strategy towards integrated and consistent action. Keski-Uudenmaan Sopimuskoti ry is a non-profitable organization that offers rehabilitation and supportive services for mental health patients in non-institutional care. The organization is based in Kerava with day and operational units as well as the majority of the residential services. The organization was established in 1983 with the day unit but over the years the range of the services has been widened. Nowadays, the service selection consists of residential services and social rehabilitation support. Each customer receives a unique service package, the so-called rehabilitation plan, which will be monitored and modified if necessary. Theassociation aims to support the mental health services of the public sector. The purpose of the thesis was to create a marketing strategy by starting the strategy process in the organization. The used strategy process model was put together keeping in mind the needs of the association including all the relevant stages. The model includes five stages of which three were achieved by the writer of the thesis in spring 2012. Keski-Uudenmaan Sopimuskoti ry will carry out the last two stages by the instructions of the writer of the thesis. The result of the thesis is the marketing strategy that supports the association’s values and principles. The document includes a comprehensive introduction of the organization, mission and vision, the analyzes and conclusions made, strategic goals and functional models used as well as decisions linked in the follow-up. The information and analyses compiled in the marketing strategy should be upgraded regularly so that it stays up-to-date. The strategy will be completed as the process proceeds to implementation and follow-up stages. The strategy also includes a description of the implementation and follow-up stages during the process. The strategy has been classified a business secrets and therefore cannot be attached as a part of the thesis....
Jatkuvan säästösopimuksen ongelmat ja parannusehdotukset Case Helsingin OP Pankki Oyj
(Laurea-ammattikorkeakoulu, 2012)
Vuoden 2011 lopulla julkaistun OP- Pohjola - ryhmän sijoittajabarometrin mukaan suuri osa suomalaisista kotitalouksista oli varautunut heikosti yllättäviin elämäntilanteisiin. Tämä heijastuu myös OP- Pohjola - ryhmän ...
Metsätilan sukupolvenvaihdoksen suunnittelu
(Laurea-ammattikorkeakoulu, 2012)
Metsätilan sukupolvenvaihdoksella on suuri merkitys metsätalouden jatkuvuudelle. Metsätilanomistajista suurin osa on eläkeikäisiä ja metsätilan jatkaminen seuraavalle sukupolvelle tulee olemaan ajankohtaista monelle metsätilalle lähitulevaisuudessa...
The Change of the Generation of a Forest Estate The change of generation of a forest estate has a great importance to the continuity of forestry. Most of the owners of forest estates are retired and the continuation of a forest estate will be transferred to the next generation in the near future. The change of generation is possible to be accomplished in many different ways either during a lifetime or through heritage. The change of generation is individual in every forest estate and there is no one right way to accomplish that. The aim of the research was to find a financially advantageous solution which would meet the expectations of both parties to carry out the change of generation in the case forest estate. In the research considered different alternatives were considered in accomplishing the change and its tax consequences. The starting point for the research was taxation and the wishes and the aims of both parties. From the research it appeared that the change of generation is better to accomplish on the case forest estate with an endowment type of a deal. The purchase price in an endowment type of a deal consists of less than 75 percent of the market value. The purchase price in the case forest estate consisted of a price which was mutually agreed on. The purchase price ensured a financial safety for the parents in the future and an impartial treatment of the siblings. In addition to the purchase price there will be a gift tax and transfer tax payable for the new owner. The prerequisites for a successful change of the generation are to get to know the issues involved and to take enough time. The tax legislation gives many possibilities for tax planning in the change of generation of forest estates. It is better to accomplish the forest estate change of generation during the lifetime, because a heritage will shatter the forest estate into the parts and the continuity of the forest estate will be uncertain. In the planning phase it is also important to ask for help from a specialist and request a tax precedent from the tax authorities....
The Change of the Generation of a Forest Estate The change of generation of a forest estate has a great importance to the continuity of forestry. Most of the owners of forest estates are retired and the continuation of a forest estate will be transferred to the next generation in the near future. The change of generation is possible to be accomplished in many different ways either during a lifetime or through heritage. The change of generation is individual in every forest estate and there is no one right way to accomplish that. The aim of the research was to find a financially advantageous solution which would meet the expectations of both parties to carry out the change of generation in the case forest estate. In the research considered different alternatives were considered in accomplishing the change and its tax consequences. The starting point for the research was taxation and the wishes and the aims of both parties. From the research it appeared that the change of generation is better to accomplish on the case forest estate with an endowment type of a deal. The purchase price in an endowment type of a deal consists of less than 75 percent of the market value. The purchase price in the case forest estate consisted of a price which was mutually agreed on. The purchase price ensured a financial safety for the parents in the future and an impartial treatment of the siblings. In addition to the purchase price there will be a gift tax and transfer tax payable for the new owner. The prerequisites for a successful change of the generation are to get to know the issues involved and to take enough time. The tax legislation gives many possibilities for tax planning in the change of generation of forest estates. It is better to accomplish the forest estate change of generation during the lifetime, because a heritage will shatter the forest estate into the parts and the continuity of the forest estate will be uncertain. In the planning phase it is also important to ask for help from a specialist and request a tax precedent from the tax authorities....
Työntekijän näyttövelvollisuus korjattaessa työntekijän eläkelain (TyEL) eläkkeeseen oikeuttavia tietoja
(Laurea-ammattikorkeakoulu, 2012)
on rekisteröity oikein. Mikäli työeläkeotteessa ilmenee puutteita tai virheitä, tulee ne ensi tilassa ilmoittaa työeläkeotteen lähettäneeseen työeläkelaitokseen. Näin työntekijät ja yrittäjät voivat varmistaa, että heille aikanaan maksettava työeläke maksetaan...
Employee’s burden of proof in correcting information entitling to pension according to Employees Pensions Act (TyEL) Residents of Finland between 18 and 67 years old working as employees or self-employed in the private sector service receive an annual pension record of their insured compensations – every three years beginning in 2013. The pension record has significance for employment verification and inquiry. Employees and the self-employed can use the pension record to verify that salary information, earnings and unemployment benefits have been correctly recorded. In the case of discrepancies, the pension provider that issued the record should be contacted first. In this way, employees and the self-employed can ensure that the pension they eventually receive will be paid to the correct amount. The burden of settling employment contracts and their legal jurisdiction falls on the pension provider as well as the employee or self-employed person. Before TyEL (the Employees Pensions Act) was passed in 2007, employment contracts according to the employee pension act (TEL) were to be sufficiently verified (TEL 10 a §). The pension provider investigated the issue on behalf of the insured employee, who was responsible for providing additional verification upon request. Starting in 2007, if the employment in question dates back further than six years, the employee is responsible for providing undisputed verification according to TyEL 75 b §. My purpose is to investigate, what it means to apply undisputed verification in practice. What kind of problems may arise from applying undisputed verification? The Employees Pensions Act or its preparatory work does not shed sufficient light on the issue and much authoritative legal praxis does not yet exist. As a source of information I use pension literature and legal literature as well as court cases of the Pension Appeal Court and Insurance Court. Also in order to acquire more information, I have carried out surveys and interviews with people involved in the pension system....
Employee’s burden of proof in correcting information entitling to pension according to Employees Pensions Act (TyEL) Residents of Finland between 18 and 67 years old working as employees or self-employed in the private sector service receive an annual pension record of their insured compensations – every three years beginning in 2013. The pension record has significance for employment verification and inquiry. Employees and the self-employed can use the pension record to verify that salary information, earnings and unemployment benefits have been correctly recorded. In the case of discrepancies, the pension provider that issued the record should be contacted first. In this way, employees and the self-employed can ensure that the pension they eventually receive will be paid to the correct amount. The burden of settling employment contracts and their legal jurisdiction falls on the pension provider as well as the employee or self-employed person. Before TyEL (the Employees Pensions Act) was passed in 2007, employment contracts according to the employee pension act (TEL) were to be sufficiently verified (TEL 10 a §). The pension provider investigated the issue on behalf of the insured employee, who was responsible for providing additional verification upon request. Starting in 2007, if the employment in question dates back further than six years, the employee is responsible for providing undisputed verification according to TyEL 75 b §. My purpose is to investigate, what it means to apply undisputed verification in practice. What kind of problems may arise from applying undisputed verification? The Employees Pensions Act or its preparatory work does not shed sufficient light on the issue and much authoritative legal praxis does not yet exist. As a source of information I use pension literature and legal literature as well as court cases of the Pension Appeal Court and Insurance Court. Also in order to acquire more information, I have carried out surveys and interviews with people involved in the pension system....
Perehdyttämismalli K-rauta Järvenpäähän
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli luoda uusi ja toimiva perehdyttämismalli K-Rauta Järvenpäähän. Rautakaupan alalla vaihtuvuus henkilöstössä on suurta ja työ on osin kausiluonteista, joten vuosittain uusia työntekijöitä tulee noin 15 henkilöä. Projektin...
Introduction to the K-rauta Järvenpää The aim of thesis was to create new and good introduction model to K-Rauta järvenpää. In hardware store sector the turnover rate is quite big and the job is partially seasonal. Every year this store is hiring about 15 new employees. With the help of this project K-rauta aims at the new employee can work alone as soon as possible, and the company haves an efficient employee as soon as possible. The theorical framework of the study was based on the concepts of introduction, guidance for work, commitment and learning. Research in this project was qualitative for part of interwiew the storekeeper and another part was quantative for interwiews the employees who where introducted in year 2007. One goal of this project was produce material for the new employees. Material was introductionmanual, which come familiar for couple of first days, manual include procedure of this store. Another material is a description of the follow-up of the introduction process. There the new employee can follow the schedule and person in charge for each part of introduction process The project reached all the goals. For reaching all the goals was influence of storekeeper and my own commitment for the project....
Introduction to the K-rauta Järvenpää The aim of thesis was to create new and good introduction model to K-Rauta järvenpää. In hardware store sector the turnover rate is quite big and the job is partially seasonal. Every year this store is hiring about 15 new employees. With the help of this project K-rauta aims at the new employee can work alone as soon as possible, and the company haves an efficient employee as soon as possible. The theorical framework of the study was based on the concepts of introduction, guidance for work, commitment and learning. Research in this project was qualitative for part of interwiew the storekeeper and another part was quantative for interwiews the employees who where introducted in year 2007. One goal of this project was produce material for the new employees. Material was introductionmanual, which come familiar for couple of first days, manual include procedure of this store. Another material is a description of the follow-up of the introduction process. There the new employee can follow the schedule and person in charge for each part of introduction process The project reached all the goals. For reaching all the goals was influence of storekeeper and my own commitment for the project....









