Haku
Viitteet 3941-3950 / 5020
Urheiluseuran jäsenmäärän kasvattaminen sekä talouden ja valmennuksen kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli kehittää lohjalaisen lukkopainiseura Submission Fighting Lohjan toimintaa monella eri sektorilla. Pääasiallisina kehityskohteita olivat jäsenmäärän lisääminen, taloudellisen tilanteen parantaminen ja...
of the thesis registered association, marketing and management are addressed. Martial arts, especially submission wrestling, are the subjects of the theoretical basis. When evaluating the results of the research, a quantitative research was used. An inquiry...
of the thesis registered association, marketing and management are addressed. Martial arts, especially submission wrestling, are the subjects of the theoretical basis. When evaluating the results of the research, a quantitative research was used. An inquiry...
Lemmikkieläintarvikeliike Musti & Mirri, kuluttajan mielikuvat brändistä
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on Lemmikkieläintarvikeliike Mustille ja Mirrille tuotettu tutkimus, jossa tutkittavana aihealueena ovat kuluttajien mielikuvat Musti ja Mirri-brändistä. Tavoitteena on selvittää minkälainen käsitys kuluttajille on brändistä...
This thesis was commissioned by the pet food and accessory chain Musti ja Mirri. The topic studied is the brand image of the Musti ja Mirri brand. The objective of the study is to clarify the image that consumers have formed of the brand, and to establish whether the image is a positive one or in need of development. Images are formed in people’s minds and are based on their experiences and knowledge. Through brands people perceive and structure the surrounding world of brands and products. Brands guide people ́s behavior. Although marketing can try to influence this behavior the final choice is made by the consumer. The marketing professionals can only assess the success of the brand. The focus of this study is images. The data was collected through interviews and the questions examined the consumers’ sensations and experiences of the Musti ja Mirri brand. The study concludes that Musti ja Mirri is a well- known brand among pet enthusiasts. The company is considered one of the biggest and highest quality retailers of pet food and pet accessories. The consumers gave feedback suggestions on the development of the service in terms of customer service and improvements in the online shopping conditions. There is no brand without a customer. The effect of images on people is manifold, even though images are never ready or complete. A person can change his or her perception of im- ages or the significance of images can change as a result of events....
This thesis was commissioned by the pet food and accessory chain Musti ja Mirri. The topic studied is the brand image of the Musti ja Mirri brand. The objective of the study is to clarify the image that consumers have formed of the brand, and to establish whether the image is a positive one or in need of development. Images are formed in people’s minds and are based on their experiences and knowledge. Through brands people perceive and structure the surrounding world of brands and products. Brands guide people ́s behavior. Although marketing can try to influence this behavior the final choice is made by the consumer. The marketing professionals can only assess the success of the brand. The focus of this study is images. The data was collected through interviews and the questions examined the consumers’ sensations and experiences of the Musti ja Mirri brand. The study concludes that Musti ja Mirri is a well- known brand among pet enthusiasts. The company is considered one of the biggest and highest quality retailers of pet food and pet accessories. The consumers gave feedback suggestions on the development of the service in terms of customer service and improvements in the online shopping conditions. There is no brand without a customer. The effect of images on people is manifold, even though images are never ready or complete. A person can change his or her perception of im- ages or the significance of images can change as a result of events....
Tutkimus Kantasäästöpankin asiakkaiden tietoisuudesta ja kiinnostuneisuudesta pankin notariaattipalveluista
(Laurea-ammattikorkeakoulu, 2012)
opinnäytetyössä tutkittiin, kuinka moni on käyttänyt joskus jotakin oikeudellista palvelua, minkä toimeksiantajan kautta sitä on käytetty, ja mitä oikeudellisia palveluja on käytetty eniten. Opinnäytetyö toteutettiin pääasiallisesti kvantitatiivisena tutkimuksena...
Study of Kantasäästöpankki’s customers awareness of and interest in the banks notariate services The purpose of this thesis was to examine the awareness of and interest in notariate services of Kantasäästöpankki among bank’s customers. The objective was to find out how many of the bank’s customers are familiar with the content of the bank’s notariate services and which of these services they find most interesting. Another aim was to study how many of the bank’s customers had sometimes used some notariate service, via which mandator and which services are used the most. The thesis conducted with a quantitative study and the main study data was received by sending a letter inquiry to the bank’s customers, who do not have the bank’s online service at home and whose property at the bank is over 30 000 euros. The letter inquiry was conducted in February 2012. The customers who answered the inquiry, 79 per cent told they knew that Kantasäästöpankki offers notariate services, but 50 per cent told they do not know the content of the notariate services so well. Over half, 69 per cent of the bank’s customers who answered had sometimes used some notariate service. The most popular service was estate inventory and property sales. The study showed, that the most interesting notariate service was inheritance planning and the least interesting was partition due to divorce. From the results of this study it can be concluded that the major part of Kantasäästöpankki’s wealthier and not online bank customers are aware of the bank’s notariate services, but many of the customers do not know the service selection of notariate services so well. Anyway, the customers are very interested in the bank’s notariate services and they wish to have more information on them. This study showed that the major part thinks that the banks notariate services are either necessary or quite necessary. This thesis also showed that the customers of Kantasäästöpankki had used notariate services mostly just via their own bank and the customers had been satisfied with the service they have had....
Study of Kantasäästöpankki’s customers awareness of and interest in the banks notariate services The purpose of this thesis was to examine the awareness of and interest in notariate services of Kantasäästöpankki among bank’s customers. The objective was to find out how many of the bank’s customers are familiar with the content of the bank’s notariate services and which of these services they find most interesting. Another aim was to study how many of the bank’s customers had sometimes used some notariate service, via which mandator and which services are used the most. The thesis conducted with a quantitative study and the main study data was received by sending a letter inquiry to the bank’s customers, who do not have the bank’s online service at home and whose property at the bank is over 30 000 euros. The letter inquiry was conducted in February 2012. The customers who answered the inquiry, 79 per cent told they knew that Kantasäästöpankki offers notariate services, but 50 per cent told they do not know the content of the notariate services so well. Over half, 69 per cent of the bank’s customers who answered had sometimes used some notariate service. The most popular service was estate inventory and property sales. The study showed, that the most interesting notariate service was inheritance planning and the least interesting was partition due to divorce. From the results of this study it can be concluded that the major part of Kantasäästöpankki’s wealthier and not online bank customers are aware of the bank’s notariate services, but many of the customers do not know the service selection of notariate services so well. Anyway, the customers are very interested in the bank’s notariate services and they wish to have more information on them. This study showed that the major part thinks that the banks notariate services are either necessary or quite necessary. This thesis also showed that the customers of Kantasäästöpankki had used notariate services mostly just via their own bank and the customers had been satisfied with the service they have had....
Kulttuuripalvelujen markkinointikanavat - Case Espoon kulttuurikeskus
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön toimeksiantaja on Espoon kulttuurikeskus, joka sijaitsee Espoon Tapiolassa. Työn tarkoituksena on tutkia kulttuurikeskuksen markkinointikanavia sekä ohjelmatarjontaa. Tavoitteena on selvittää, mitkä ...
Osaamisen johtaminen ja kehittäminen Case: ESLogC-hankkeen yhteistyöyritykset
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena on tutkia osaamisen johtamista ja kehittämistä ESLogC-hankkeen, Etelä-Suomen logistiikkakeskusten verkoston kehittämishankkeen, toimintaympä-ristössä. Opinnäytetyö on linkitetty hankkeen osaamista tutkivaan...
Competence Management and Development Case: Joint Ventures of the ESLogC Project The theme of this Bachelor’s thesis is the study of competence management and development in the operational environment of the ESLogC project, the project for the development of Southern Finland’s network of logistical centres. This thesis is linked to the project’s Competence work package, in which 37 different logistical joint ventures of the project took part during the years 2010-2012. As a part of this work package, the project personnel of Laurea undertake the task of producing competence development plans for the personnel of ten joint ventures. In this thesis development plans are made for the personnel of four joint ventures. The form of this thesis is a qualitative activity analysis the primary objective of which is to produce information for the cooperative companies in terms of competence development. The secondary objectives are to examine whether the targets of development are congruent between the companies on the same level of personnel, and also to examine whether the proposed developmental actions are applicable to other companies of the same configuration. Each one of the development plans is individually tailored for the personnel of each company. As a part of this thesis, development plans are made for two groups of personnel in each company, so eight plans are made in total. The addressed personnel groups are mainly those of warehouse workers and warehouse supervisors of work. The development plans are based on the published literature of competence management and on the competence development workshops organized by the project in each company during the years 2011 and 2012. In the workshops, representatives of the personnel groups were asked to write down their assessments on their respective group’s strengths, weaknesses, opportunities and threats in terms of competence development. As a part of this thesis, conventional SWOT analyses of the workshops were expanded on to be reformed as 8-fielded SWOT analyses, detailing the success factors, the targets of development and developmental actions, crisis situations and the indicators of development. The results of the development plans are parallel in general. As is indicated by the 8-fielded SWOT analyses, the targets of development and developmental actions are usually congruent between the companies on the same personnel level. In conclusion, it is established that the primary objective of the study is reached and the cooperative companies can get information to assist them in the coordination of resources to be invested in the development of their personnel’s competence. Implementing and monitoring the developmental actions to be undertaken during their individual follow-up periods will be up to the companies. Also, the secondary objectives of the study were reached, as it’s established that the majority of the targets of development are congruent between the same personnel levels of the companies, and that the developmental actions are applicable to other logistical companies that run in the same operational environment with the joint ventures of the ESLogC project....
Competence Management and Development Case: Joint Ventures of the ESLogC Project The theme of this Bachelor’s thesis is the study of competence management and development in the operational environment of the ESLogC project, the project for the development of Southern Finland’s network of logistical centres. This thesis is linked to the project’s Competence work package, in which 37 different logistical joint ventures of the project took part during the years 2010-2012. As a part of this work package, the project personnel of Laurea undertake the task of producing competence development plans for the personnel of ten joint ventures. In this thesis development plans are made for the personnel of four joint ventures. The form of this thesis is a qualitative activity analysis the primary objective of which is to produce information for the cooperative companies in terms of competence development. The secondary objectives are to examine whether the targets of development are congruent between the companies on the same level of personnel, and also to examine whether the proposed developmental actions are applicable to other companies of the same configuration. Each one of the development plans is individually tailored for the personnel of each company. As a part of this thesis, development plans are made for two groups of personnel in each company, so eight plans are made in total. The addressed personnel groups are mainly those of warehouse workers and warehouse supervisors of work. The development plans are based on the published literature of competence management and on the competence development workshops organized by the project in each company during the years 2011 and 2012. In the workshops, representatives of the personnel groups were asked to write down their assessments on their respective group’s strengths, weaknesses, opportunities and threats in terms of competence development. As a part of this thesis, conventional SWOT analyses of the workshops were expanded on to be reformed as 8-fielded SWOT analyses, detailing the success factors, the targets of development and developmental actions, crisis situations and the indicators of development. The results of the development plans are parallel in general. As is indicated by the 8-fielded SWOT analyses, the targets of development and developmental actions are usually congruent between the companies on the same personnel level. In conclusion, it is established that the primary objective of the study is reached and the cooperative companies can get information to assist them in the coordination of resources to be invested in the development of their personnel’s competence. Implementing and monitoring the developmental actions to be undertaken during their individual follow-up periods will be up to the companies. Also, the secondary objectives of the study were reached, as it’s established that the majority of the targets of development are congruent between the same personnel levels of the companies, and that the developmental actions are applicable to other logistical companies that run in the same operational environment with the joint ventures of the ESLogC project....
Uuden asiakkuusstrategian mukainen roolimuutos yhteyshenkilöksi
(Laurea-ammattikorkeakoulu, 2012)
Muutokset ovat nykypäivänä olennainen osa organisaation ja sitä kautta myös siellä työskentelevien ihmisten arkea. Menestyäkseen alati muuttuvassa toimintaympäristössä organisaation on kyettävä tekemään uudistuksia ja tehostamaan toimintaansa...
Examining how the role change in contact person conforms to a new customership strategy Change is an essential part of the everyday life of organizations today. To succeed in a constantly changing business environment, organizations must be able to renew and improve their operation`s effectiveness. Implementation of the change process is not a simple task and requires major effort from management, supervisors, employees and other interest groups of the company. The effects of the change process concern every member of the organization, either directly or indirectly, and the change process itself may last several years. The research problem of this thesis was to examine how the change of role for contact persons as motivated by a new customership strategy has been experienced in a south-western finance group in Finland. The object of the research was to understand where the organization succeeded in considering the role change and where to improve in future change processes. In addition, the objective of the research was to determine whether all the contact persons of the organization experienced the change in a similar way and if not, what the reasons were. Due to the scope and multidimensionality of the research, it is possible to get as wide picture of the role of the contact person as possible. This will hopefully assist in further developing the role. The research was conducted as a quantitative survey of all 44 contact persons of the target company, with a questionnaire distributed as an electronic enquiry. The response rate was 75 percent. The research demonstrated that 45 percent of the respondents felt that the role change was successful and necessary. On the other hand, 36 percent of the contact persons could not say what they thought about the change. 15 percent felt that the new role differentiation is unsuccessful and unnecessary. The respondents had especially hoped for more information about the content of the duty and more distinct differentiation compared to other roles. Instead, the support of the supervisors was perceived to be on a good level and the facilities supported management duties. The advantages for the target company were multifold. When setting the research problem my aim was to discover as tangible results as possible which could be useful for the target company later on. The renewal of the customership strategy required personal success in the change process from every member of the target company. This is the reason why it is essential to pay attention to individual’s perspective in future change processes. The organization succeeds in the change process to the extent that the individuals involved succeed....
Examining how the role change in contact person conforms to a new customership strategy Change is an essential part of the everyday life of organizations today. To succeed in a constantly changing business environment, organizations must be able to renew and improve their operation`s effectiveness. Implementation of the change process is not a simple task and requires major effort from management, supervisors, employees and other interest groups of the company. The effects of the change process concern every member of the organization, either directly or indirectly, and the change process itself may last several years. The research problem of this thesis was to examine how the change of role for contact persons as motivated by a new customership strategy has been experienced in a south-western finance group in Finland. The object of the research was to understand where the organization succeeded in considering the role change and where to improve in future change processes. In addition, the objective of the research was to determine whether all the contact persons of the organization experienced the change in a similar way and if not, what the reasons were. Due to the scope and multidimensionality of the research, it is possible to get as wide picture of the role of the contact person as possible. This will hopefully assist in further developing the role. The research was conducted as a quantitative survey of all 44 contact persons of the target company, with a questionnaire distributed as an electronic enquiry. The response rate was 75 percent. The research demonstrated that 45 percent of the respondents felt that the role change was successful and necessary. On the other hand, 36 percent of the contact persons could not say what they thought about the change. 15 percent felt that the new role differentiation is unsuccessful and unnecessary. The respondents had especially hoped for more information about the content of the duty and more distinct differentiation compared to other roles. Instead, the support of the supervisors was perceived to be on a good level and the facilities supported management duties. The advantages for the target company were multifold. When setting the research problem my aim was to discover as tangible results as possible which could be useful for the target company later on. The renewal of the customership strategy required personal success in the change process from every member of the target company. This is the reason why it is essential to pay attention to individual’s perspective in future change processes. The organization succeeds in the change process to the extent that the individuals involved succeed....
Asiakaskeskeinen palvelujen kehittäminen : case: Pohjois-Uudenmaan TE-toimisto
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee Pohjois-Uudenmaan TE-toimiston palvelujen kehittämistä asiakaskeskeisesti Yritysharava–menetelmän haastattelujen perusteella. Opinnäytetyössä on koottu näiden haastattelujen vastausten keskeisimmät asiat painottaen TE...
that the services provided by the Employment and Economic Development Office are not well known by companies. For that reason this thesis is focusing on customer-oriented performance to develop the services and further make the marketing of services meet...
that the services provided by the Employment and Economic Development Office are not well known by companies. For that reason this thesis is focusing on customer-oriented performance to develop the services and further make the marketing of services meet...
Kohdeyrityksen jälleenmyyntistrategian analyysi
(Laurea-ammattikorkeakoulu, 2012)
jakelukanavaksi, on myös toimitusketjun hallintaan liittyvää teoriaa tarkasteltu. Opinnäytetyö sisältää myös puolistrukturoituja haastatteluita. Kaksi kohdeyrityksen jälleenmyyntitiimin jäsentä ja neljä strategista jälleenmyyntiasiakasta haastateltiin...
definitions are introduced in the theoretical chapter. Because the case study company has chosen retail as part of its supply channel strategy, supply chain management theory is introduced. The thesis also includes semi-structured interviews. Two employees...
definitions are introduced in the theoretical chapter. Because the case study company has chosen retail as part of its supply channel strategy, supply chain management theory is introduced. The thesis also includes semi-structured interviews. Two employees...
Yritysoston vaikutus henkilöstöön : Case: Sivex
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena on tutkia henkilöstön suhtautumista muuttuvaan toimintaympäristöön ja organisaation muutoksen mukana tuleviin haasteisiin. Tutkimuksen kohteena on siivousalan yritys Sivex Oy, joka on ostanut ...
Käänteinen verovelvollisuus rakennusalalla - keskeiset ongelmat
(Laurea-ammattikorkeakoulu, 2012)
arvonlisäveron valtiolle, sillä usein verot jäävät pieniltä aliurakoitsijoilta maksamatta. Käänteinen arvonlisäverojärjestelmä rakennusalalla on Suomen lisäksi käytössä seitsemässä eri maassa. Ruotsissa järjestelmä otettiin käyttöön vuonna 2007, ja tutkimuksien...
Inverse Value Added Tax System in Construction Industry – Central Problems In March 2011 construction industry brought into use an inverse value added tax system. The purpose of the new VAT system is to the underground economy. Often the main contractors pay the taxes to the government because usually subcontractors do not pay them. The inverse VAT system is used in Finland as well as in seven other countries. In Sweden the system was put to use in 2007. According to research the inverse VAT system has increased tax revenues at least in Finland. It has researched hat kind of problems the inverse VAT system has caused to companies and how they are doing currently of the new system. Four small construction companies were interviewed and the specialist of Confederation of Finnish Construction Industries. The research has been examined based on these interviews as well as experiences from Sweden. There have been many problems with the new VAT system, especially in the small companies that do not have office workers. All the companies that were interviewed have had problems and some of them still have them. Invoicing has slowed down noticeably because of problems with interpretation. Differences between construction service or sales of goods is really difficult to define. It is also difficult to define the buyer or whether it is making construction services or not. The companies that were interviewed are not happy with the new VAT system and they do not understand exactly why the system was brought into use. The conclusion is that the new VAT system has caused problems and slowed down companies’ activities According to the tax administration they have got more tax revenues but do not know how much exactly. Inverse VAT system has caused many problems to construction companies with its interpretation. Those problems should be solved in some manner. For example they could make a registration of position of buyers. The construction service definition problem could be solved by charging good and services individually....
Inverse Value Added Tax System in Construction Industry – Central Problems In March 2011 construction industry brought into use an inverse value added tax system. The purpose of the new VAT system is to the underground economy. Often the main contractors pay the taxes to the government because usually subcontractors do not pay them. The inverse VAT system is used in Finland as well as in seven other countries. In Sweden the system was put to use in 2007. According to research the inverse VAT system has increased tax revenues at least in Finland. It has researched hat kind of problems the inverse VAT system has caused to companies and how they are doing currently of the new system. Four small construction companies were interviewed and the specialist of Confederation of Finnish Construction Industries. The research has been examined based on these interviews as well as experiences from Sweden. There have been many problems with the new VAT system, especially in the small companies that do not have office workers. All the companies that were interviewed have had problems and some of them still have them. Invoicing has slowed down noticeably because of problems with interpretation. Differences between construction service or sales of goods is really difficult to define. It is also difficult to define the buyer or whether it is making construction services or not. The companies that were interviewed are not happy with the new VAT system and they do not understand exactly why the system was brought into use. The conclusion is that the new VAT system has caused problems and slowed down companies’ activities According to the tax administration they have got more tax revenues but do not know how much exactly. Inverse VAT system has caused many problems to construction companies with its interpretation. Those problems should be solved in some manner. For example they could make a registration of position of buyers. The construction service definition problem could be solved by charging good and services individually....









