Haku
Viitteet 3961-3970 / 5020
Markkinointitutkimus : Case: Toyota Airport
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö pyrkii selvittämään, miten Toyota Airportin markkinointi on onnistunut ja miten sitä voisi tulevaisuudessa kehittää. Työn tarve syntyi kohdeyrityksen halusta selvittää asiakkaiden ja potentiaalisten asiakkaiden keskuudessa...
Marketing Research Case Toyota Airport This Bachelor’s thesis focuses to study how the marketing in Toyota Airport has succeeded so far and how it could be developed further in the future. The need for this thesis was that the company wanted to research the opinions of the company’s marketing between the company’s current customers and potential customers. The thesis’ function was to survey the current state of the marketing and potential communication channels of the company. The theoretical context focuses on marketing and advertising. Many different marketing-related sources were used in the thesis. The marketing part of this thesis focused on the Marketing Mix constitution and every aspect of the constitution individually. The advertising part of this thesis analyzed different medias as parts of marketing. The theoretical context was built to prepare the reader for the practical part of the thesis, the marketing research. The marketing research aims to study the different factors that are included in the decision making process concerning the customers’ choice of a car dealer and monitoring the advertising. The marketing research was made by using a paper and an electronic questionnaire. The research was made in Toyota Airport’s premises, in Facebook and in Iltalehti.fi’s forum. This thesis is based on quantitative methods to achieve as big a sample as possible. Based on the marketing research, the company is provided useful information about their customers and the services they value. This thesis will not include a marketing plan, since the use of the results of the research is in discretion of the person in charge of the company’s marketing....
Marketing Research Case Toyota Airport This Bachelor’s thesis focuses to study how the marketing in Toyota Airport has succeeded so far and how it could be developed further in the future. The need for this thesis was that the company wanted to research the opinions of the company’s marketing between the company’s current customers and potential customers. The thesis’ function was to survey the current state of the marketing and potential communication channels of the company. The theoretical context focuses on marketing and advertising. Many different marketing-related sources were used in the thesis. The marketing part of this thesis focused on the Marketing Mix constitution and every aspect of the constitution individually. The advertising part of this thesis analyzed different medias as parts of marketing. The theoretical context was built to prepare the reader for the practical part of the thesis, the marketing research. The marketing research aims to study the different factors that are included in the decision making process concerning the customers’ choice of a car dealer and monitoring the advertising. The marketing research was made by using a paper and an electronic questionnaire. The research was made in Toyota Airport’s premises, in Facebook and in Iltalehti.fi’s forum. This thesis is based on quantitative methods to achieve as big a sample as possible. Based on the marketing research, the company is provided useful information about their customers and the services they value. This thesis will not include a marketing plan, since the use of the results of the research is in discretion of the person in charge of the company’s marketing....
Kuluttajatyytyväisyys, Case: Verkatehtaan alueen kulttuuripalvelut
(Laurea-ammattikorkeakoulu, 2012)
Kuluttaja tarvitsee työn ja arjen sekaan virikkeitä sekä inspiraation lähteitä, ja suuriltaosin kulttuuri tarjoaa näitä. Kulttuuripalvelut ovat keino parantaa koko kaupungin imagoa ja lisätä vetovoimaisuutta. Tämän opinnäytetyön toimeksiantajana...
Consumer satisfaction : case: Verkatehdas area’s cultural services The consumer needs impulses and sources of inspiration during work and weekdays. Cultural services address these needs well and are a way to increase the image of a city and increase its attractiveness. This thesis has been written for the client Verkatehdas which is a culture and congress centre located near the centre of Hämeenlinna. Most of Hämeenlinna’s cultural services are located in the area of Verkatehdas, for example Hämeenlinna theatre, Hämeenlinna art museum and the movie theatre BioRex. This thesis focuses on consumers of the cultural services in the area of Verkatehdas and their opinions of Verkatehdas as a cultural service provider. The subject of this research is the functional ability of Verkatehdas and consumer satisfaction. The objective of this thesis is to provide the Verkatehdas Company with information. The answers for this research have been collected from audiences of events so the respondents were actual consumers. Responding to the inquiry was done by using an e-form. The thesis was implemented as a quantitative survey research. The research method was selected because it works well with large a sample and because the thesis concerns existing research problems to which we had to get clear answers. The main aim of the research was to find out how good the functional ability of Verkatehdas is. This problem was investigated with the help of the following problem questions: what kind of ticket-buying behaviour there is, how versatile and frequent the use of cultural services is, how effective Verkatehdas is and how satisfied consumers are. The inquiry was formed from these problems. The theoretical part of this thesis is divided into two parts: consumer and service. The consumer part includes examples of consumer behaviour and consumer satisfaction, and the service part includes examples of the quality of service and its development....
Consumer satisfaction : case: Verkatehdas area’s cultural services The consumer needs impulses and sources of inspiration during work and weekdays. Cultural services address these needs well and are a way to increase the image of a city and increase its attractiveness. This thesis has been written for the client Verkatehdas which is a culture and congress centre located near the centre of Hämeenlinna. Most of Hämeenlinna’s cultural services are located in the area of Verkatehdas, for example Hämeenlinna theatre, Hämeenlinna art museum and the movie theatre BioRex. This thesis focuses on consumers of the cultural services in the area of Verkatehdas and their opinions of Verkatehdas as a cultural service provider. The subject of this research is the functional ability of Verkatehdas and consumer satisfaction. The objective of this thesis is to provide the Verkatehdas Company with information. The answers for this research have been collected from audiences of events so the respondents were actual consumers. Responding to the inquiry was done by using an e-form. The thesis was implemented as a quantitative survey research. The research method was selected because it works well with large a sample and because the thesis concerns existing research problems to which we had to get clear answers. The main aim of the research was to find out how good the functional ability of Verkatehdas is. This problem was investigated with the help of the following problem questions: what kind of ticket-buying behaviour there is, how versatile and frequent the use of cultural services is, how effective Verkatehdas is and how satisfied consumers are. The inquiry was formed from these problems. The theoretical part of this thesis is divided into two parts: consumer and service. The consumer part includes examples of consumer behaviour and consumer satisfaction, and the service part includes examples of the quality of service and its development....
Vaatealan yrityksen liiketoimintamahdollisuuksien selvittäminen pääkaupunkiseudulla
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli saada tietoa vaateliikkeen perustamisesta ja sen mah-dollisuuksista pääkaupunkiseudulla. Tavoitteena oli myös saada tietoa siitä, minkälaisia mah-dollisuuksia uudella yrittäjällä on ja mitä tulisi ottaa huomioon yritystä perustaessa. Työn tarkoituksena oli tuottaa tietoa omaa liiketoimintaa perustettaessa.
Keskeinen teoria keskittyy uuden yrityksen perustamiseen liittyviin tekijöihin, markkinointiin sekä vaatealaa koskeviin näkemyksiin. Yrityksen perustamiseen liittyvä teoria oli valittu siten, että minulle olisi hyötyä siitä, kun lähden perustamaan omaa yritystä. Markkinointiin syventyvässä osiossa käsittelen uuden yrityksen markkinointikeinoja ja markkinointiviestintää. Viimeisessä teoriaosiossa otin selvää vaatealan tämänhetkisestä tilanteesta ja tulevaisuuden näkemyksistä.
Tutkimusosiossa käytän avointa haastattelutekniikkaa, jossa haastattelin kolmea eri vaatealalla työskentelevää henkilöä. Ensimmäinen haastateltava oli yksityisyrittäjä, toinen suomalaisen vaateketjun myymäläpäällikkö ja kolmas ulkomaalaisen vaateketjun myymäläpäällikkö. Haastatteluilla selvitin mikä on saanut haastateltavan ryhtymään työhön, sekä pohdittiin vaatealan nykyistä markkinatilannetta. Yksityisyrittäjältä sain tietoa uuden yrityksen perustamisesta ja keinoista menestyä markkinoilla. Myymäläpäälliköiltä sain tietoa heidän arjestaan ja heidän nä-kemyksestään vaatealan markkinatilanteesta.
Työn edetessä ajatus oman yrityksen perustamisesta muuttui ja mielenkiinto suuntautui fran-chising- yrittäjyyteen. Yksityisyrittäjyys tällä alalla on kilpailuun nähden erittäin haastavaa. Kokemuksen puute niin yrityksen perustamisesta ja sen pyörittämisestä johtivat lopputulokseen, jossa päätin, että franchising-yritys on parempi ja turvallisempi vaihtoehto. Oman yrityksen perustaminen ei ole täysin kumottu ajatus, mutta tarvitsen ensin kokemusta alalta, ennen kuin voin lähteä perustamaan täysin omaa yritystä....
and what factors he or she should take into consideration when designing a new business. The purpose of this thesis was to collect information about starting an own business. The theoretical part focused on starting a new business, marketing and taking a...
and what factors he or she should take into consideration when designing a new business. The purpose of this thesis was to collect information about starting an own business. The theoretical part focused on starting a new business, marketing and taking a...
Homeopaattisten valmisteiden markkinoinnin kehittäminen : Case Circlum Farmasia Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö toteutettiin parityönä kohdeyrityksen avustuksella. Aiheeksi valitsimme homeo-paattisten valmisteiden markkinoinnin kehittämisen. Aiheen valintaan vaikutti osittain sen ajankohtaisuus sekä kohdeyritykseen olleet valmiit kontaktit. Työssä esitellään kohdeyritys sekä homeopatiaa ja sen historiaa. Tarkoituksena on, että lukijalle muodostuu käsitys näinkin tuntemattomasta aiheesta. Tavoitteena oli selvittää Circlum Farmasian kuluttajasegmentit ja kuluttajien mielikuvat sekä käyttökokemukset.
Teoriaosuudessa käsittelemme markkinointiin ja tutkimusmenetelmiin liittyvää kirjallisuutta. Lisäksi käytimme Internetiä kilpailijoihin ja homeopaattiseen alaan tutustuessa. Kiistanalaisuutta käsittelimme lehtiartikkeleiden kautta.
Tutkimusosio koostuu kahdesta tutkimuksesta. Ensimmäisessä tutkimuksessa selvitimme Circlum Farmasian asiakkaiden perustietoja yrityksen internetsivuilla toteutetulla kyselyllä. Tutkimuksessa tutkimme asiakaskäyttäytymistä sekä asiakkaiden ja kohdeyrityksen välistä historiaa. Toinen tutkimus on tutkimuslomakkeella toteutettu homeopaattisten valmisteiden käyttökokemuskysely. Tutkimukseen osallistui henkilöitä, joista osa oli käyttänyt ja osa ei ollut käyttänyt valmisteita. Tutkimus toteutettiin Espoon ja Helsingin alueella.
Tutkimustuloksissa saimme vastauksia ihmisten asenteista homeopatiaa ja perinteistä lääketiedettä kohtaan sekä lisäksi näkökulmaa siitä mihin markkinointia kannattaa suunnata. Tuloksien perusteella saimme myös ideoita, joita yritys voi käyttää hoitomuodon tunnettavuuden parantamiseksi. Tärkeimmäksi ideaksi muodostui homeopaattisten tuotteiden suoramarkkinoinnin sijaan yrityksen palveluiden markkinointi....
The thesis was carried out as pair work with the approval of the target company. As the topic for this thesis we chose marketing development of homeopathic preparations. The reason we selected this topic was partly due to the existing contact...
The thesis was carried out as pair work with the approval of the target company. As the topic for this thesis we chose marketing development of homeopathic preparations. The reason we selected this topic was partly due to the existing contact...
Teknisten palvekuiden prosessien kehittäminen ja palveluiden tuottavuuden parantaminen
(Laurea-ammattikorkeakoulu, 2012)
Palveluista on aikojen saatossa muodostunut erittäin kannattava kilpailukeino ja tuloksentekoväline. Palvelut rakentavat pitkäaikaisia asiakassuhteita ja yhteistyöverkostoja. Varsinkin teollisilla aloilla asiakkaat saattavat käyttää jopa...
Improving and developing the processes of Technical service sales Over time, the services have become a very profitable means of competition and a tool to make profit. Services will build long-term customer relationships and collaborative networks. Especially in the industrial field, customers may use up to many times the amount of the purchase price of the product in various services of the product’s life cycle. By the sponsor's request, the study aims to clarify the core and support processes of the technical services, as well as to find a suitable instrument for measuring productivity, which is suitable for your business needs. The research is current to the client due to the new organizational structure, that was carried out in the company 2011. Technical services were separated from the rest of the business organization as a separate business in the distribution of the organization. In the study, company x is described from the sales of the core and support processes of the technical services until the execution of the job. A process of analysis will be conducted, in which the course and the occurred deficiencies of the processes will be explored. The aim is to obtain information about the processes of the technical services and to develop through the gained knowledge. In addition, the aim is to develop/find suitable productivity metrics for describing the services, which can be used to measure and improve the productivity of technical services. Productivity is always related to a process, in which by measuring the productivity, the process profitability of the target can be affected. The study aims to better understanding of the processes of technical services, process flow, and to find appropriate instrument to measure the productivity of the services. The theory part of study deals with the special features of industrial services, business processes, the process of thinking, performance metrics and concepts of the productivity. The study uses survey methodology, which is by nature a qualitative case study. This study aims to produce a new, functional construction company for x's use. Testing the construction is an essential part of the research Interview method is theme interviews. Research shows deficiencies of organizing the services and development proposals of the study are related mostly on developing the time management of the service department....
Improving and developing the processes of Technical service sales Over time, the services have become a very profitable means of competition and a tool to make profit. Services will build long-term customer relationships and collaborative networks. Especially in the industrial field, customers may use up to many times the amount of the purchase price of the product in various services of the product’s life cycle. By the sponsor's request, the study aims to clarify the core and support processes of the technical services, as well as to find a suitable instrument for measuring productivity, which is suitable for your business needs. The research is current to the client due to the new organizational structure, that was carried out in the company 2011. Technical services were separated from the rest of the business organization as a separate business in the distribution of the organization. In the study, company x is described from the sales of the core and support processes of the technical services until the execution of the job. A process of analysis will be conducted, in which the course and the occurred deficiencies of the processes will be explored. The aim is to obtain information about the processes of the technical services and to develop through the gained knowledge. In addition, the aim is to develop/find suitable productivity metrics for describing the services, which can be used to measure and improve the productivity of technical services. Productivity is always related to a process, in which by measuring the productivity, the process profitability of the target can be affected. The study aims to better understanding of the processes of technical services, process flow, and to find appropriate instrument to measure the productivity of the services. The theory part of study deals with the special features of industrial services, business processes, the process of thinking, performance metrics and concepts of the productivity. The study uses survey methodology, which is by nature a qualitative case study. This study aims to produce a new, functional construction company for x's use. Testing the construction is an essential part of the research Interview method is theme interviews. Research shows deficiencies of organizing the services and development proposals of the study are related mostly on developing the time management of the service department....
Asiakasyritysten rooli tilitoimiston palveluprosessin kehittäjinä : kirjanpitotositteiden hallinta
(Laurea-ammattikorkeakoulu, 2012)
kirjanpitotositteiden hallinta ja asiakaspalveluprosessin nykytila kohdeyrityksessä sekä tuottaa palveluprosessiin liittyviä kehitysideoita. Tutkimuksen tavoitteena oli kertoa yrittäjille siitä, miten he voivat vaikuttaa kirjanpitotositteiden hallintaprosessiin sekä...
The role of corporate customer service process developed by the accounting firm and its accounting management control In this study the client was Rantalainen Oy IA International. The study analyzed the accounting firm through its accounting management and customer service process. Purpose of this study was to determine the current management accounting and customer-service process and the current state of the target company, and its provision of service in the process of developing ideas. The aim was to inform entrepreneurs about how they can affect the management accounting process, and to facilitate or contribute to the accountants in their work. The study was comprised of interviews from the accounting firm (accountants) as to how the relationship between the services and their customers operated during the process. The aim was that the service process becomes more efficient. The issue was approached from the perspective of accountants. The key issues were: how accountants can affect management of the process and what the customer’s role in it is. The study was conducted by interviewing ten accountants. The starting point was observed by the author in the developing of the target of the accounting management process. The interview included questions on how accountants can see the current state of accounting management. In addition, they told their own view of how customers can influence the accounting management process. The questionnaire had been open-ended. The results show that accounting firms are turning more and more to an electronic environment. The electronic environment will change the customer service process and the role of the accountant and that accounting firms should be prepared in the future for an electronic environment....
The role of corporate customer service process developed by the accounting firm and its accounting management control In this study the client was Rantalainen Oy IA International. The study analyzed the accounting firm through its accounting management and customer service process. Purpose of this study was to determine the current management accounting and customer-service process and the current state of the target company, and its provision of service in the process of developing ideas. The aim was to inform entrepreneurs about how they can affect the management accounting process, and to facilitate or contribute to the accountants in their work. The study was comprised of interviews from the accounting firm (accountants) as to how the relationship between the services and their customers operated during the process. The aim was that the service process becomes more efficient. The issue was approached from the perspective of accountants. The key issues were: how accountants can affect management of the process and what the customer’s role in it is. The study was conducted by interviewing ten accountants. The starting point was observed by the author in the developing of the target of the accounting management process. The interview included questions on how accountants can see the current state of accounting management. In addition, they told their own view of how customers can influence the accounting management process. The questionnaire had been open-ended. The results show that accounting firms are turning more and more to an electronic environment. The electronic environment will change the customer service process and the role of the accountant and that accounting firms should be prepared in the future for an electronic environment....
Yritys X:n markkinoinnin kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
, suunniteltuun ja suunnittelemattomaan markkinointi viestintään ja mainontaan. Markkinoinnin tavoitteita käydään läpi kannattavuustavoitteiden ja mahdollisten markkinointivirheiden kautta. Kilpailussa tutkitaan kilpailutilannetta markkinoilla ja kilpailuetua...
The objective of this thesis was to develop a marketing plan for company X. The purpose of marketing is to improve a company´s sales, advertising and customer satisfaction. This thesis begins with a discussion of marketing and marketing planning. The theoretical section of the thesis examines such marketing concepts as segmentation and marketing communications. In segmentation the company´s clients are divided into different target groups. Marketing communications concerns such aspects, as planned and unplanned marketing communications and advertising. The goals of marketing are examined in terms of profitability aims and possible marketing mistakes, while the market position of the company is analysed in terms of its. Competitors and the competitive advantage that is quality of every successful company. This thesis was commissioned by company X, which is introduced in the empirical section. This section also contains several analyses, including a business analysis, SWOT analysis, company environment analysis, competitor analysis and market analysis. For the market analysis a questionnaire was given to a number of the company´s customers, enabling the collection of information pertaining to purchasing as well as customer satisfaction. The questionnaire requested details about the customer´s industry, how they got information of the company, how recession has influenced purchasing decisions, and other factors related to purchasing, customer satisfaction and continued co-operation. Based on the results, development proposals for the company´s marketing plan could be made. The development proposals included improved advertising, increased online visibility, the taking care of loyal customers and either having outside help or hiring an a additional person to be in charge of marketing....
The objective of this thesis was to develop a marketing plan for company X. The purpose of marketing is to improve a company´s sales, advertising and customer satisfaction. This thesis begins with a discussion of marketing and marketing planning. The theoretical section of the thesis examines such marketing concepts as segmentation and marketing communications. In segmentation the company´s clients are divided into different target groups. Marketing communications concerns such aspects, as planned and unplanned marketing communications and advertising. The goals of marketing are examined in terms of profitability aims and possible marketing mistakes, while the market position of the company is analysed in terms of its. Competitors and the competitive advantage that is quality of every successful company. This thesis was commissioned by company X, which is introduced in the empirical section. This section also contains several analyses, including a business analysis, SWOT analysis, company environment analysis, competitor analysis and market analysis. For the market analysis a questionnaire was given to a number of the company´s customers, enabling the collection of information pertaining to purchasing as well as customer satisfaction. The questionnaire requested details about the customer´s industry, how they got information of the company, how recession has influenced purchasing decisions, and other factors related to purchasing, customer satisfaction and continued co-operation. Based on the results, development proposals for the company´s marketing plan could be made. The development proposals included improved advertising, increased online visibility, the taking care of loyal customers and either having outside help or hiring an a additional person to be in charge of marketing....
Työhyvinvointia tutkimassa pankkialan yrityksessä
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä kartoitettiin pankkialan yrityksen henkilöstön työhyvinvointia kolmessa eri konttorissa. Työn tavoitteena oli kerätä tietoa pankkineuvojille sekä heidän esimiehilleen ja luoda sitä kautta yritykselle ...
Pk-yrityksen tiekartta kansainvälistyville markkinoille
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli laatia työkalu, jonka avulla TJT-Kaluste Oy voi kartoittaa mahdollisuuksiaan laajentaa toimintaansa kansainväliseksi toimijaksi. Yritys kaipasi tuotteelleen laajempia markkinoita kotimaan ...
Vakuutusyhtiö pk-yritysten turvallisuusinvestointien rahoittajana
(Laurea-ammattikorkeakoulu, 2012)
turvallisuusinvestointituen saamisen mahdollisuudesta ja he kokivat, että turvallisuusinvestointituella saattaa olla ratkaiseva merkitys turvallisuusparannusten toteutukseen sekä vaikutusta vakuutusyhtiön valintaan tulevaisuudessa. Täten ehdottaisin jatkokehitysideana, että...
Safety investment support for SMEs from an insurance company The purpose of this thesis is to investigate the effects of safety investment support from an insurance company to their clients. The subjects of this study were six client companies of If Vahinkovakuutus Oy, from which people with decision-making power over financing and safety- related matters were interviewed. This thesis was commissioned by If Vahinkovakuutus Oy. The objective of the research was to provide recommendations for the development of safety invest-ment procedures. The research problem was to investigate the opinions of client companies with regard to If Vahinkovakuutus Oy promoting security investment of client companies in the form of safety investment support and by performing thermal imaging of the companies’ electricity centers without charge. If Vahinkovakuutus Oy has provided safety investment support since 2008, and no previous research has been conducted in this area. The research presented in this thesis is based on theoretical information about risks, risk management, insurance and safety investment support. The research was conducted using a qualitative case study method. The purpose of qualitative research is to discover or reveal new knowledge. The research data was collected by holding theme interviews with six professionals from If Vahinkovakuutus Oy’s client companies. The interviews were conducted over the telephone. The individually-executed theme interviews provided introductory information on how the companies experienced the involvement of an in-surance company in the financing of their safety investments. The result of the research was that the interviewees regarded the insurance company’s in-volvement in their safety investments as very significant. The interviewees felt that safety investment support had an encouraging effect on the security improvements of their companies. The interviewees were previously not very well aware of the possibility of receiving safety investment support and they regarded it as having potentially conclusive significance in the execution of safety improvements and in the selection of insurance companies in the future. In conclusion it is suggested that following this study If Vahinkovakuutus Oy could introduce the possibility of receiving safety investment support more than previously in their marketing....
Safety investment support for SMEs from an insurance company The purpose of this thesis is to investigate the effects of safety investment support from an insurance company to their clients. The subjects of this study were six client companies of If Vahinkovakuutus Oy, from which people with decision-making power over financing and safety- related matters were interviewed. This thesis was commissioned by If Vahinkovakuutus Oy. The objective of the research was to provide recommendations for the development of safety invest-ment procedures. The research problem was to investigate the opinions of client companies with regard to If Vahinkovakuutus Oy promoting security investment of client companies in the form of safety investment support and by performing thermal imaging of the companies’ electricity centers without charge. If Vahinkovakuutus Oy has provided safety investment support since 2008, and no previous research has been conducted in this area. The research presented in this thesis is based on theoretical information about risks, risk management, insurance and safety investment support. The research was conducted using a qualitative case study method. The purpose of qualitative research is to discover or reveal new knowledge. The research data was collected by holding theme interviews with six professionals from If Vahinkovakuutus Oy’s client companies. The interviews were conducted over the telephone. The individually-executed theme interviews provided introductory information on how the companies experienced the involvement of an in-surance company in the financing of their safety investments. The result of the research was that the interviewees regarded the insurance company’s in-volvement in their safety investments as very significant. The interviewees felt that safety investment support had an encouraging effect on the security improvements of their companies. The interviewees were previously not very well aware of the possibility of receiving safety investment support and they regarded it as having potentially conclusive significance in the execution of safety improvements and in the selection of insurance companies in the future. In conclusion it is suggested that following this study If Vahinkovakuutus Oy could introduce the possibility of receiving safety investment support more than previously in their marketing....









