Haku
Viitteet 3971-3980 / 5020
Markkinatutkimus CASE: Harrastukset.com
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on Harrastukset.com sivuston markkinatutkimus, jonka tavoitteena oli saada tietoa markkinoiden tilanteesta, selvittää mistä internetin käyttäjät etsivät tietoa harrastuksista sekä pyrkiä hyödyntämään ...
Asiakassuhteiden hoito - Case Calcus Kustannus Oy:n tuottama Ura ja Koulutus 2012 -julkaisu
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö keskittyy tarkastelemaan Calcus Kustannus Oy:n tuottaman Ura ja Koulutus 2012 -julkaisun asiakassuhteiden hoitamista sekä asiakkaiden että myyjien näkökulmasta. Tämän opinnäytetyön tavoitteena on luoda entistä tehokkaampi...
This thesis focuses on customer relationship management of the Career Education publication produced by Calcus Publishing Ltd from the perspective of both customers and sellers. The thesis aims to create a more efficient customer relationship...
This thesis focuses on customer relationship management of the Career Education publication produced by Calcus Publishing Ltd from the perspective of both customers and sellers. The thesis aims to create a more efficient customer relationship...
Huippumyyjän profiilin hahmottaminen myyjän käyttäytymistekijöiden avulla - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö tarkastelee Yritys X:n palvelukseen soveltuvan myyjän profiilia. Profiileja hahmotetaan myyjien käyttäytymistekijöiden ja persoonallisuuden avulla. Yritys X on myyntiyksikkö, joka toimii finanssialalla osana suurempaa...
of the recruiting process. If this study manages to identify the ideal profile for salesperson suitable for this sales unit, it will help the organization to be more successful in recruiting. The theory presented in this thesis briefly covers the basic principles...
of the recruiting process. If this study manages to identify the ideal profile for salesperson suitable for this sales unit, it will help the organization to be more successful in recruiting. The theory presented in this thesis briefly covers the basic principles...
Musiikkitapahtuman kävijätutkimus - Case Riihimäki Rock 2012
(Laurea-ammattikorkeakoulu, 2012)
Loud ’n Live Promotions Oy on tapahtumajärjestäjäyritys, joka järjesti jo viidettä kertaa kesäkuun lopulla 2012 Riihimäki Rock -musiikkifestivaalin. Festivaaleihin osallistui tänä vuonna yli 9 500 juhlijaa.
Opinnäytetyön tavoitteena oli selvittää kävijätutkimuksen perusteella osallistujien mielipiteitä tämän kesän tapahtuman onnistumisesta. Tavoitteena oli kerätyn tiedon perusteella laatia kehitysehdotuksia auttamaan tapahtumajärjestäjäyritystä parantamaan tapahtumaa ensi vuotta sekä tulevia vuosia ajatellen.
Työn alussa on kartoitettu yrityksen järjestämän tapahtuman nykytilaa sekä toimintaympäristöä. Toimintaympäristöstä tarkkailun kohteeksi on otettu asiakkaat ja kilpailijat. Kilpailijoita on tarkasteltu analyysimenetelmin ja asiakkaita kävijätutkimuksen muodossa. Opinnäytetyön teoreettinen viitekehys koostuu tapahtuman järjestämisestä sekä tapahtuman markkinoinnista. Työn teoriaosuus tuo esiin tapahtumaprosessin, markkinoinnin ja segmentoinnin oleellisuuden sekä avaa eri markkinointikanavien ja viestinnän tärkeyttä. Teoriaosuutta seuraa tutkimustulokset ja niiden analysointi, johtopäätökset sekä kehitysehdotukset.
Tutkimusmenetelmänä käytettiin kvantitatiivista eli määrällistä menetelmää. Tutkimus on toteutettu kävijäkyselyllä, joka kerättiin paperisena kyselylomakkeena Riihimäki Rock -tapahtumassa kesäkuun lopussa. Tutkimukseen vastasi yhteensä 181 henkeä. Enemmistö osallistujista saapui tapahtumaan Riihimäeltä ja sen lähialueilta. Tutkimuksen perusteella voidaan todeta, että kävijät ovat olleet yleisesti tapahtumaan tyytyväisiä, sillä tapahtuman keskiarvosana asteikolla 1 - 5, jossa yksi oli välttävä ja viisi erinomainen, oli 3,8.
Kehitysehdotuksiksi nousivat kohdennetumpi markkinointi oikealle kohderyhmälle ja kävijöille sopivammat artistivalinnat. Lisäksi oheispalveluita ja muuta tarjontaa tapahtumassa tulisi laajentaa nykyisestä. Kävijöiden toiveena oli myös toinen esiintymislava tapahtuma-alueelle, joka suurentaisi tapahtumaa entisestään. Festivaalia tulisi markkinoida entistä näkyvämmin ja useammassa kanavassa. Näin kävijöitä saataisiin muualtakin kuin Riihimäeltä ja sen lähialueilta ja se tavoittaisi oikean kohderyhmän....
and competition. Competitors are explored by analysing their current state and customers through a visitor survey. The theoretical section of the thesis explains the key characteristics of events in order to understand event management and event marketing...
and competition. Competitors are explored by analysing their current state and customers through a visitor survey. The theoretical section of the thesis explains the key characteristics of events in order to understand event management and event marketing...
Varhainen tuki -toimintamallin rakentaminen Ovenia Oy:lle
(Laurea-ammattikorkeakoulu, 2012)
Työhyvinvointi on hyvin trendikäs puheenaihe ollut jo pitkään yhteiskunnassa. Sairaspoissaolot
ovat kasvussa sekä ennenaikaisia eläköitymisiä tapahtuu yhä enemmän. Tulevaisuuden haasteena
on myös suurien ikäluokkien ...
Sisäisen viestinnän toimivuus työyhteisössä - Case Gigantti Oy
(Laurea-ammattikorkeakoulu, 2012)
perusteella kehitysehdotuksia sisäisen viestinnän toimivuuteen. Tutkimuksen teoreettinen kehys on jaettu kolmeen osaan, joita ovat sisäinen viestintä, sisäinen markkinointi ja sisäinen yhteisöviestintä. Sisäinen viestintä on tässä opinnäytetyössä kuvattu...
Internal communications functionality in a work community: a case study of Gigantti Oy Organizations have realized the importance of internal communications in recent years. Internal communications create closeness and integrality within the work community, increasing motivation for successful work performance. The framework for this research has been divided into three parts: internal communications, internal marketing and organizational communication. Internal communication is resented as an integral whole in this thesis, which can be divided into internal marketing and organizational communication. Internal marketing consists of sales communications and includes one-way information and guidance, and not expected two-way communication. Organizational communication refers to the interaction between the organization’s management and employees, increasing cohesiveness, motivation and employees’ wellbeing. Organizational communication can be considered as conversational two-way communication. The research method of the study is qualitative. The study sample included the managing director and marketing director, and employees of three warehouses in the metropolitan area. In addition to the store managers, research was conducted with the participation of the head of department and one randomly chosen employee from every department. The total survey sample consisted of thirty-three people. A qualitative study conducted on Gigantti`s management established the basis for the other two research studies. The research results indicate that Gigantti has a strong basis for strategic internal communications, but none of the internal communications are documented. The results also indicate that employees desire more order and simplicity from the internal communications. The largest deficiency in the internal communications as viewed by employees was the intranet site....
Internal communications functionality in a work community: a case study of Gigantti Oy Organizations have realized the importance of internal communications in recent years. Internal communications create closeness and integrality within the work community, increasing motivation for successful work performance. The framework for this research has been divided into three parts: internal communications, internal marketing and organizational communication. Internal communication is resented as an integral whole in this thesis, which can be divided into internal marketing and organizational communication. Internal marketing consists of sales communications and includes one-way information and guidance, and not expected two-way communication. Organizational communication refers to the interaction between the organization’s management and employees, increasing cohesiveness, motivation and employees’ wellbeing. Organizational communication can be considered as conversational two-way communication. The research method of the study is qualitative. The study sample included the managing director and marketing director, and employees of three warehouses in the metropolitan area. In addition to the store managers, research was conducted with the participation of the head of department and one randomly chosen employee from every department. The total survey sample consisted of thirty-three people. A qualitative study conducted on Gigantti`s management established the basis for the other two research studies. The research results indicate that Gigantti has a strong basis for strategic internal communications, but none of the internal communications are documented. The results also indicate that employees desire more order and simplicity from the internal communications. The largest deficiency in the internal communications as viewed by employees was the intranet site....
Koulutusyhteisön asiakkaiden ostopäätöksen tukeminen verkkokaupassa markkinointiviestinnällä
(Laurea-ammattikorkeakoulu, 2012)
Tämä teemahaastattelu syntyi tarpeesta ymmärtää syvällisemmin koulutusyhteisön avoimen puolen asiakkaiden ostokäyttäytymiseen ja ostopäätökseen vaikuttavia tekijöitä sekä markkinointiviestinnän suhdetta ilmiöön tukevana toimintona. Tutkimus...
This theme interview originated from a need to understand more profoundly the factors which affect the buying behavior and purchasing decisions of the customers of the educational community and the relationship between these phenomena and marketing communication. The study was carried out during the spring and summer of 2012 when the author was employed in the educational community as a trainee working with marketing communications. The study was motivated by the need of the commissioning organization to comprehend the stages and experiences of its customers´ buying behavior in order to gain information in support of the decision-making concerning marketing communication. The study offers practical solutions to the organisation and to other organizations which function within the service sector and would like to increase both their understanding of the factors and the role of the Web store and marketing communication on their customers´ buying behavior. The empirical study was divided into five themes: image, marketing, buying, online shopping and personal selling and customer service. The study was discretionarily marked off by adapting a systematic sampling of consumer customers which are described in this study, “open side customers”. The research results were collected through semi-structured telephone interviews with 14 interviewees in May and June 2012. The research results were analyzed by transcribing the responses and by encoding themes and classes based on which a synthesis of research results were refined into development proposals. The research results showed that the marketing communication of the educational community does not support purchasing decision. The biggest deficiencies appeared in customer profiling. In the customer interface it was hoped that the educational community will develop its customer understanding. It was also shown that in the online store there are shortcomings which are reflected in the visitor traffic of web pages. The results proved that marketing communication which supports the purchasing decisions of customers will base on genuine customer understanding. The development proposals indicate the need for more target-oriented marketing communication in the educational community. The new customer-oriented strategy limits the volume of functions and gives resources for the utilising of an analytics and follow-up. It provides a basis to justify marketing communication decisions in terms of what needs to be done and why. The monitoring of objectives and functions ensure the marketing communication will support the purchase decisions of “the open side customers” and that the educational community will continually develop their marketing....
This theme interview originated from a need to understand more profoundly the factors which affect the buying behavior and purchasing decisions of the customers of the educational community and the relationship between these phenomena and marketing communication. The study was carried out during the spring and summer of 2012 when the author was employed in the educational community as a trainee working with marketing communications. The study was motivated by the need of the commissioning organization to comprehend the stages and experiences of its customers´ buying behavior in order to gain information in support of the decision-making concerning marketing communication. The study offers practical solutions to the organisation and to other organizations which function within the service sector and would like to increase both their understanding of the factors and the role of the Web store and marketing communication on their customers´ buying behavior. The empirical study was divided into five themes: image, marketing, buying, online shopping and personal selling and customer service. The study was discretionarily marked off by adapting a systematic sampling of consumer customers which are described in this study, “open side customers”. The research results were collected through semi-structured telephone interviews with 14 interviewees in May and June 2012. The research results were analyzed by transcribing the responses and by encoding themes and classes based on which a synthesis of research results were refined into development proposals. The research results showed that the marketing communication of the educational community does not support purchasing decision. The biggest deficiencies appeared in customer profiling. In the customer interface it was hoped that the educational community will develop its customer understanding. It was also shown that in the online store there are shortcomings which are reflected in the visitor traffic of web pages. The results proved that marketing communication which supports the purchasing decisions of customers will base on genuine customer understanding. The development proposals indicate the need for more target-oriented marketing communication in the educational community. The new customer-oriented strategy limits the volume of functions and gives resources for the utilising of an analytics and follow-up. It provides a basis to justify marketing communication decisions in terms of what needs to be done and why. The monitoring of objectives and functions ensure the marketing communication will support the purchase decisions of “the open side customers” and that the educational community will continually develop their marketing....
Monikansallisen henkilöstöjohdon selvitys
(Laurea-ammattikorkeakoulu, 2012)
Työssä oli tarkoituksena kartoittaa monikansallisen henkilöstöjohtamisen haasteita ja asenteita nykypäivän liikemaailmassa ja teoriatutkimusta ja kvalitatiivista haastattelututkimusta hyväksi käyttäen tehdä ehdotuksia, kuinka välttää tai ratkaista...
Multicultural personnel management study The goal of the project was to map the current challenges and attitudes towards multicultural personnel management. The goal was to use theoretical studies as well as a qualitative interview study to figure out said challenges and to use the information gathered to give suggestions on how to either evade or solve the challenges. The project began by agreeing with the thesis instructor on what areas should the theory cover and by compiling a report on the theory. The agreed areas of theory for this project were personnel management, international personnel management and international communication. The practical part of the project was done during the fall, using the themes that had arisen In the theory to conduct the interviews. After this, the series of qualitative interviews were conducted during a three week stretch in October anonymously via phone. The people interviewed all had multiple years of experience in international personnel management. It was however surprisingly difficult and time consuming to get people to agree to be interviewed and for this reason, this part of the project took longer than originally planned. Due to the expertise of the people interviewer and the results of the interviews however, this did not have a detrimental effect on the results of the study. After this, the results were analyzed and referenced with the theory report done earlier and the results have been added to this report. At important stages of the project, meetings were held with the thesis instructor and contact was kept with the client for the study. The theory report, report on practical work done and results have all been added to this final thesis. Looking at the results of the interviews, the attitudes towards multicultural personnel management are the ones that have experienced the most drastic changes. Looking at studies from earlier in the decade, managers tended to consider culture a non-factor, compared to this study, where the people interviewed considered it a major factor. Meanwhile the advantages and challenges presented by multicultural teams has remained the same as in previous studies....
Multicultural personnel management study The goal of the project was to map the current challenges and attitudes towards multicultural personnel management. The goal was to use theoretical studies as well as a qualitative interview study to figure out said challenges and to use the information gathered to give suggestions on how to either evade or solve the challenges. The project began by agreeing with the thesis instructor on what areas should the theory cover and by compiling a report on the theory. The agreed areas of theory for this project were personnel management, international personnel management and international communication. The practical part of the project was done during the fall, using the themes that had arisen In the theory to conduct the interviews. After this, the series of qualitative interviews were conducted during a three week stretch in October anonymously via phone. The people interviewed all had multiple years of experience in international personnel management. It was however surprisingly difficult and time consuming to get people to agree to be interviewed and for this reason, this part of the project took longer than originally planned. Due to the expertise of the people interviewer and the results of the interviews however, this did not have a detrimental effect on the results of the study. After this, the results were analyzed and referenced with the theory report done earlier and the results have been added to this report. At important stages of the project, meetings were held with the thesis instructor and contact was kept with the client for the study. The theory report, report on practical work done and results have all been added to this final thesis. Looking at the results of the interviews, the attitudes towards multicultural personnel management are the ones that have experienced the most drastic changes. Looking at studies from earlier in the decade, managers tended to consider culture a non-factor, compared to this study, where the people interviewed considered it a major factor. Meanwhile the advantages and challenges presented by multicultural teams has remained the same as in previous studies....
Suomalaisten mikro- ja pienyritysten kansainvälistymishaasteet Venäjän markkinoille
(Laurea-ammattikorkeakoulu, 2012)
Suomen pienet markkinat houkuttelevat yrityksiä yhä useammin kansainvälisille markkinoille. Kansainvälistymisen myötä yrityksen on mahdollista saada uusia asiakkaita sekä laajentaa liiketoimintaansa. Suomalaisten yrityksien määrä Venäjän markkinoilla on kasvanut 2000-luvun aikana. Yhteensä Pietari, Moskova ja Jekaterinburgin alueella toimiikin noin 600 suomalaista yritystä.
Tämän opinnäytetyön tarkoituksena on tuoda ilmi haasteita ja ongelmia, joita suomalaisilla mikro- ja pienyrityksillä on kansainvälistyessään Venäjän markkinoille. Lisäksi tutkimuksen tarkoituksena on kartoittaa kansainvälistymiseen liittyviä tärkeitä kysymyksiä sekä mahdollisia ongelmakohtia, joita kansainvälistymisen käynnistämiseen saattaa liittyä. Opinnäytetyön toimeksiantajana toimii kotimainen, erikoiskaupanalan mikroyritys. Toimeksiantajan pyynnöstä yrityksestä käytetään nimeä Yritys X.
Opinnäytetyön teoreettisessa viitekehyksessä käsitellään kansainvälistymisen syitä, esteitä, kasvustrategian ja kansainvälistymispolun valintaa, kansainvälistymisstrategiaa, operaatiostrategiaa, etabloitumisen eri muotoja sekä jakelukanavan valitsemisen vaikutusta vientiratkaisuun.
Empiirisessä tutkimuksessa käytettiin kvalitatiivista tutkimusmenetelmää. Laadullinen tutkimus tehtiin sähköisen lomakkeen avulla, joka sisälsi avoimia kysymyksiä. Tutkimus toteutettiin Venäjän-kauppaa harjoittavien mikro- ja pienyrityksien keskuudessa.
Tutkimustulosten perusteelta voidaan todeta, että suomalaisten mikro- ja pienyritysten kansainvälistymishaasteita ovat oikean ja luotettavan yhteistyökumppanin löytäminen sekä keinotekoiset kansainvälistymisesteet, joista merkittävimpänä tullaus ja siihen liittyvä byrokratia. Näiden asioiden ratkaiseminen vaikuttaa oleellisesti Venäjän liiketoiminnan onnistumiseen. Yrityksen tulisi myös hyödyntää yhteistyökumppanien etsinnässä ja tullaukseen liittyvissä asioissa tarjottavia tukipalveluja....
Companies are increasingly tempted to expand their operations to international markets due to the limited opportunities presented by the smaller Finnish market. This enables companies to acquire new customers, and to expand their businesses...
Companies are increasingly tempted to expand their operations to international markets due to the limited opportunities presented by the smaller Finnish market. This enables companies to acquire new customers, and to expand their businesses...
Taloushallinnon sähköistämisen vaikutukset ostoreskontraprosessiin Case: Spirit Store Oy
(Laurea-ammattikorkeakoulu, 2012)
Taloushallinnon sähköistäminen on yleistä tänä päivänä. Ihmistyöllä suoritettuja manuaalisia työvaiheita korvataan sähköisillä toiminnoilla. Tietokoneet on mahdollista saada suorittamaan töitä automaattisesti aikaa ...









