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Viitteet 391-400 / 2981
Some-markkinoinnin merkitys leipomoalalla
(Laurea-ammattikorkeakoulu, 2018)
Sosiaalisen median levittyä yhteiskuntaamme päivittäisenä viihteen, informaation, itsensä toteuttamisen ja sosiaalisen kanssakäymisen työkaluna, myös yritykset ovat alkaneet hyödyntämään sitä ja some-markkinointi on useilla aloilla jo enemmänkin...
After social media has become our daily source of entertainment, information, self-realization and social interaction, companies have started to take advantage of it and in many industries it is already a rule rather than an exception. This Thesis is part of business studies of Laurea University of Applied Sciences and my purpose is to research the importance of social media marketing in bakery industry and analyse which channels and strategies would be the best for this industry to use in social media marketing. My goal is to find out how much bakeries in Hämeenlinna are using social media in their marketing right now and could they use it in a better way. I chose to use semi-structured interview for three bakeries from Hämeenlinna and internet survey for consumers from Hämeenlinna as a research methods. Before my research I gained knowledge about use of social media in Finland among consumers and companies and figured out what kind of bakery industry is in Finland. Because of the nature of my subject almost all of my sources are from the internet because it was hard to find for example enough new studies on the subject from books. I am doing this Thesis just for myself because I’m personally interested of bakery industry and I feel that because the aesthetics and visuals of this industry, bakeries would have a lot to give in social media. However, I asked the bakeries I interviewed to give me comments about my Thesis, research results and development ideas to get perspective from professionals of this industry. According to consumers survey most of the people who follow bakeries in social media follow them in Facebook and the biggest reasons for it is to get information about the products and offers and also to get inspiration from pictures and recipes. Almost a third of respondents are also interested in the competitions organized by the company. Those people who use the most often the services of bakeries are pretty much in the same group of people who the companies said to belong in their target group. However, most of the survey respondents were women and almost half of them belong in the age group of 15-25. From the interviews I found out that each of the bakeries are using social media for marketing in a pretty similar way and in the same channels. Use of social media in marketing is seen more of brand building thing and not as way to sell products directly even it is a great platform to inform about offers. They still felt that they could more active in social media. Most of the contacts from customers are still coming in traditional ways which means by e-mail and by phone. In development ideas, I went through current consumer trends and I emphasized the importance of content in social media marketing. I suggested ideas for more inclusive content, creating a strategy and more humane approach to marketing which I based on various studies....
After social media has become our daily source of entertainment, information, self-realization and social interaction, companies have started to take advantage of it and in many industries it is already a rule rather than an exception. This Thesis is part of business studies of Laurea University of Applied Sciences and my purpose is to research the importance of social media marketing in bakery industry and analyse which channels and strategies would be the best for this industry to use in social media marketing. My goal is to find out how much bakeries in Hämeenlinna are using social media in their marketing right now and could they use it in a better way. I chose to use semi-structured interview for three bakeries from Hämeenlinna and internet survey for consumers from Hämeenlinna as a research methods. Before my research I gained knowledge about use of social media in Finland among consumers and companies and figured out what kind of bakery industry is in Finland. Because of the nature of my subject almost all of my sources are from the internet because it was hard to find for example enough new studies on the subject from books. I am doing this Thesis just for myself because I’m personally interested of bakery industry and I feel that because the aesthetics and visuals of this industry, bakeries would have a lot to give in social media. However, I asked the bakeries I interviewed to give me comments about my Thesis, research results and development ideas to get perspective from professionals of this industry. According to consumers survey most of the people who follow bakeries in social media follow them in Facebook and the biggest reasons for it is to get information about the products and offers and also to get inspiration from pictures and recipes. Almost a third of respondents are also interested in the competitions organized by the company. Those people who use the most often the services of bakeries are pretty much in the same group of people who the companies said to belong in their target group. However, most of the survey respondents were women and almost half of them belong in the age group of 15-25. From the interviews I found out that each of the bakeries are using social media for marketing in a pretty similar way and in the same channels. Use of social media in marketing is seen more of brand building thing and not as way to sell products directly even it is a great platform to inform about offers. They still felt that they could more active in social media. Most of the contacts from customers are still coming in traditional ways which means by e-mail and by phone. In development ideas, I went through current consumer trends and I emphasized the importance of content in social media marketing. I suggested ideas for more inclusive content, creating a strategy and more humane approach to marketing which I based on various studies....
Saken maahantuonti, markkinointi ja tunnettuus Suomessa
(Laurea-ammattikorkeakoulu, 2018)
kehittyi uusia markkinointi-ideoita, näkökulmia ja tunnettuuden edistämiskeinoja. Tämän tutkimuksen tuloksia voi hyödyntää sakea maahantuovat yritykset, saken maahantuontia suunnittelevat yritykset, sakea tarjoilevat ravintolat sekä muut saken...
The purpose of this thesis was to clarify and examine the current state of importing, marketing and recognition of sake in Finland. The objective was to find the most problematic parts in importing and marketing of sake and to consider also...
The purpose of this thesis was to clarify and examine the current state of importing, marketing and recognition of sake in Finland. The objective was to find the most problematic parts in importing and marketing of sake and to consider also...
Miten ja miksi yritykset hyödyntävät liiketoimintamallien innovointia? : näkökulma: tilat
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön aiheena on liiketoimintamallien innovointi. Koska aihe on sellaisenaan liian laaja, on tämä opinnäytetyö rajattu koskemaan yritysten tapoja ja motivaatioita hyödyntää liiketoimintamallien innovointia tilojen näkökulmasta...
The subject of this thesis is the utilization of business model innovation. Because the topic is too broad for this thesis, the subject was narrowed down to concern the ways and motivations for companies to utilize business model innovation from workspaces’ and customer spaces’ perspective. The aim of this thesis is to figure out, using qualitative methods, how business model innovation can be observed from spaces’ perspective and how companies and their customers can benefit from it. This thesis is conducted as a part of co-operation between Laurea University of Applied Sciences and Differo Oy. The main research problem of this thesis is how and why do organizations utilize business model innovation. Sub-questions are related to figuring out how businesses can utilize business model innovation from spaces’ perspective, why it’s beneficial for companies to pay attention to spaces’ perspective in business model innovation and what added value the customers can achieve from it. The theoretical framework consists of finding out what motivates companies to innovate their business models and how business model innovation is done in practice. In addition to that, case studies are used to demonstrate companies that have successfully innovated their own business models or helped other companies to innovate theirs. The methods for collecting data used in this thesis are theme interviews and observation. Based on this thesis it’s obvious that companies have a distinct need for continuous business model innovation. Spaces are seen as an integral part of business models and solutions regarding spaces are thought to be directly connected with the development of business models. The conclusion of the thesis is a tight package of information derived from interviews, theory and observation, regarding business model innovation from spaces’ perspective. There are opportunities for further studies: it could be fruitful to study the differences between industries regarding business model innovation from spaces’ perspective. In addition to that, it could be useful to study what kind of spaces efficiently support continuous business model development....
The subject of this thesis is the utilization of business model innovation. Because the topic is too broad for this thesis, the subject was narrowed down to concern the ways and motivations for companies to utilize business model innovation from workspaces’ and customer spaces’ perspective. The aim of this thesis is to figure out, using qualitative methods, how business model innovation can be observed from spaces’ perspective and how companies and their customers can benefit from it. This thesis is conducted as a part of co-operation between Laurea University of Applied Sciences and Differo Oy. The main research problem of this thesis is how and why do organizations utilize business model innovation. Sub-questions are related to figuring out how businesses can utilize business model innovation from spaces’ perspective, why it’s beneficial for companies to pay attention to spaces’ perspective in business model innovation and what added value the customers can achieve from it. The theoretical framework consists of finding out what motivates companies to innovate their business models and how business model innovation is done in practice. In addition to that, case studies are used to demonstrate companies that have successfully innovated their own business models or helped other companies to innovate theirs. The methods for collecting data used in this thesis are theme interviews and observation. Based on this thesis it’s obvious that companies have a distinct need for continuous business model innovation. Spaces are seen as an integral part of business models and solutions regarding spaces are thought to be directly connected with the development of business models. The conclusion of the thesis is a tight package of information derived from interviews, theory and observation, regarding business model innovation from spaces’ perspective. There are opportunities for further studies: it could be fruitful to study the differences between industries regarding business model innovation from spaces’ perspective. In addition to that, it could be useful to study what kind of spaces efficiently support continuous business model development....
Henkilöstöjohtamisen vaikutus työtyytyväisyyteen yrityksessä X
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tarkoituksena oli selvittää henkilöstöjohtamisen vaikutus työtyytyväisyyteen yrityksessä X. Yritys X teettää sisäisen EOS-kyselyn (employee opinion survey) vuosittain. Kyselyn aiheina ovat asiakaskeskeisyys ja laatu, henkilöstön sitoutuminen, aktiivinen johtajuus, tulevaisuus ja strategia, viestintä, yhteistyö, oppiminen ja kehittyminen, työskentely ja työympäristö, jatkuva kehittyminen ja yritysvastuu. EOS-kyselyn pohjalta yritys X:ssä luodaan henkilöstötoimenpiteet ja -kehitysalueet seuraavalle vuodelle. Yritys X:n EOS-kysely toimi opinnäytetyön yhtenä taustatutkimuksena. Opinnäytetyön tarkoituksena oli syventyä yritys X:n henkilöstöjohtamiseen ja työtyytyväisyyteen. Opinnäytetyön tavoitteena oli kyselytutkimuksen ja teoreettisen viitekehyksen pohjalta tuottaa kehitysehdotuksia ja konkreettisia kehityskohteita, miten ja millä henkilöstöjohtamista ja työtyytyväisyyttä voidaan parantaa tulevaisuudessa.
Teoreettinen viitekehys opinnäytetyölle rakentuu kahdesta pääaiheesta, mitkä ovat työhyvinvointi ja johtaminen. Työhyvinvoinnin viitekehys käsittelee työhyvinvointia ensin yleisellä tasolla ja syventyy työtyytyväisyyteen yksilön näkökulmasta. Johtamisen viitekehys käsittelee johtamista yleisellä tasolla, syventyen henkilöstöjohtamiseen. Opinnäytetyön resurssien takia aihe rajattiin käsittelemään mainittuja aiheita ja aiheiden välistä suhdetta. Opinnäytetyön menetelmissä toteutettiin kyselytutkimus koko yritys X:n henkilöstölle. Päätös määrällisen kyselytutkimuksen toteuttamisesta internetissä tehdyllä kyselylomakkeella johtui henkilöstön jakautumisesta kolmeen eri toimipisteeseen Uudenmaan, Pirkanmaan ja Varsinais-Suomen alueille sekä opinnäytetyön resursseista. Tutkimuksen tuloksilla oli tarkoitus havainnollistaa yrityksen henkilöstön työtyytyväisyyttä ja miten henkilöstöjohtaminen vaikuttaa siihen.
Kyselytutkimuksen taustamuuttujina oli ikä, sukupuoli, työsuhteen kesto ja asema yrityksessä. Taustamuuttujien ansiosta saatiin syvällisempää tietoa taustamuuttujien vaikutuksesta kyselyssä esitettyihin väittämiin. Valtaosa vastaajista oli kysyttyihin aiheisiin pääasiallisesti tyytyväisiä. Ainoa merkittävästi tyytymättömyyttä aiheuttanut aihe kyselyssä oli palkkaus suhteessa työn haasteellisuuteen. Tyytymättömyydessä palkkaukseen työntekijän ja hänen esimiehen on hyvä käydä avoin keskustelu palkkauksesta.
Opinnäytetyö kokonaisuutena ja toteutettu kyselytutkimus tuotti ajankohtaista tietoa yritys X:n henkilöstöjohtamisesta ja työtyytyväisyydestä. Yrityksessä tapahtuvien organisaatiomuutosten ja henkilöstön vaihtuvuuden takia työtyytyväisyys saattaa vaihdella yrityksessä....
The purpose of the thesis was to investigate the influence of Human Resource Management (HRM) on work satisfaction in company X. Company X has internal Employee Opinion Survey (EOS)every year. The subjects of the survey are; customer orientation...
The purpose of the thesis was to investigate the influence of Human Resource Management (HRM) on work satisfaction in company X. Company X has internal Employee Opinion Survey (EOS)every year. The subjects of the survey are; customer orientation...
Tapahtumia organisoivan yrityksen kysynnän kartoitus : case: Admix Experience Oy
(Laurea-ammattikorkeakoulu, 2018)
keskuudessa sekä onko liiketoiminta kannattavaa. Tutkimustuloksista selvisi, että Suomeen tulevat vaihto-opiskelijat olisivat erittäin kiinnostuneita tämän kaltaisen yrityksen toiminnasta ja haluaisivat osallistua yrityksen järjestämiin tapahtumiin, vapaa...
The objective of this thesis was to find out if there existed a demand for a company in Finland that organizes events, free time activities, events, and trips mainly for exchange students. Another purpose was to get familiar with the theory of business creation and find out if the business would be profitable. Based on the theoretical framework and research results a business plan for a start-up was prepared. The business was supposed to be a secondary job for the entrepreneurs, thus high profits were not targeted at least during the first year. The theoretical framework of this thesis created base for creating a business plan set up at start-up phase, marketing planning and company’s budget. The material used in the research conducted in the thesis was collected using survey consisting of multiple choice questions and one open question. Research was supposed to offer answers to our research questions: Is there a demand for a company among the target group of the company and whether the business is profitable? The results of the research showed that there does exist an interest in the activities of this type of business. Business plan has been developed for entrepreneurs as a tool enabling them to take advantage of the research results, helping them to set up a business and in the future as well develop and grow the business....
The objective of this thesis was to find out if there existed a demand for a company in Finland that organizes events, free time activities, events, and trips mainly for exchange students. Another purpose was to get familiar with the theory of business creation and find out if the business would be profitable. Based on the theoretical framework and research results a business plan for a start-up was prepared. The business was supposed to be a secondary job for the entrepreneurs, thus high profits were not targeted at least during the first year. The theoretical framework of this thesis created base for creating a business plan set up at start-up phase, marketing planning and company’s budget. The material used in the research conducted in the thesis was collected using survey consisting of multiple choice questions and one open question. Research was supposed to offer answers to our research questions: Is there a demand for a company among the target group of the company and whether the business is profitable? The results of the research showed that there does exist an interest in the activities of this type of business. Business plan has been developed for entrepreneurs as a tool enabling them to take advantage of the research results, helping them to set up a business and in the future as well develop and grow the business....
Empatia osana asiakaskohtaamista
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön toimeksiantajan toimi suomalainen pörssiyhtiö, joka toimii tietoliikenne-, ICT- ja online alalla. Opinnäytetyön tavoitteena tutkittiin empatian harjoittamista asiakaskohtaamisessa ja miten yrityksen työntekijät mieltävät empatian...
This thesis was initiated by a Finnish public limited company operating in telecommunication, ICT and online sectors. The goal was to discuss the use of empathy in customer encounters and what the workers think about it. The subjects were customer service workers in this company. The theoretical framework of the thesis consisted of the knowledge of sympathy and empathy as well as how to improve empathy skills. In sympathy and empathy, the focus was on concepts. In Improving empathy skills, the focus was on the company’s benefits of empathy and staff training. The research data was collected by an electronic questionnaire, which was sent for 470 persons in the customer service sector from the beginning of October 2018. The total amount of responses was 140. The target group was selected because the company was focusing to improve empathy in customer encounters. Based on the questionnaire, the people who work in customer service experience that the empathy is an important part of encounters, but employers also felt that they have received forced models from training. A suggestion for the company is to continue with empathy and encourage people to use it. Another suggestion for the company is to use induction material when new customer service employees are been trained....
This thesis was initiated by a Finnish public limited company operating in telecommunication, ICT and online sectors. The goal was to discuss the use of empathy in customer encounters and what the workers think about it. The subjects were customer service workers in this company. The theoretical framework of the thesis consisted of the knowledge of sympathy and empathy as well as how to improve empathy skills. In sympathy and empathy, the focus was on concepts. In Improving empathy skills, the focus was on the company’s benefits of empathy and staff training. The research data was collected by an electronic questionnaire, which was sent for 470 persons in the customer service sector from the beginning of October 2018. The total amount of responses was 140. The target group was selected because the company was focusing to improve empathy in customer encounters. Based on the questionnaire, the people who work in customer service experience that the empathy is an important part of encounters, but employers also felt that they have received forced models from training. A suggestion for the company is to continue with empathy and encourage people to use it. Another suggestion for the company is to use induction material when new customer service employees are been trained....
Markkinointisuunnitelma Ruustinnan Kammari Oy:lle
(Laurea-ammattikorkeakoulu, 2018)
toimeksianto saatiin marraskuussa 2017.
Opinnäytetyö koostui tietoperustaosuudesta ja toiminnallisesta osuudesta, eli markkinointisuunnitelmasta. Työn tietoperustaosuudessa käydään läpi mikä markkinointisuunnitelma on, mitä sen tulee pitää sisällään ja miten...
The objective of this thesis was to create an effective marketing plan for a company called Ruustinnan Kammari Ltd. The marketing plan’s purpose is to help the client to increase awareness of the company in the Mäntsälä area. The request for this thesis was received in November 2017. The thesis consisted of a theoretical part and a practical part. The theoretical part of the thesis focuses on what marketing plan is, what it consists of and how to write it. In addition, we introduced marketing tools that are relevant for the client. Finnish and international subject literature was used as a source of the theoretical part. The marketing plan was developed based on the budget and target customers set by the client. The marketing plan introduces the use and exploitation of different marketing channels in the company’s marketing. The plan also includes a marketing calendar which helps the client to execute the company's marketing based on the plan. The customers of Ruustinnan Kammari Ltd are mostly locals of the Mäntsälä Area. The client has set up seasons when the marketing will be especially invested in. These seasons are summer and winter with events such as weddings, graduation parties and pre-Christmas parties. For this reason, marketing is planned to happen in early spring and early autumn. This helps the information to reach the target customers in time. Marketing tools chosen in the marketing plan were social media and printed media. We believe that commercials in magazines and flyers combined with Facebook and Instagram profiles, provide the most effective way to market Ruustinnan Kammari Ltd. The marketing plan was written for the year of 2019. Every year the company is closed for the first three months of the year. This had an effect on the creation of the marketing plan. During the months of being closed the company has plenty of time to do marketing actions, such as order the flyers and update social media profiles. Even though the company isn’t open for the public during this time period, it does receive bookings for upcoming festivities and accommodation. The client was pleased with the marketing plan they received. The marketing plan was filled with new, useful information that helps the company to improve their marketing. The marketing plan will help the company to plan their marketing for the year of 2019....
The objective of this thesis was to create an effective marketing plan for a company called Ruustinnan Kammari Ltd. The marketing plan’s purpose is to help the client to increase awareness of the company in the Mäntsälä area. The request for this thesis was received in November 2017. The thesis consisted of a theoretical part and a practical part. The theoretical part of the thesis focuses on what marketing plan is, what it consists of and how to write it. In addition, we introduced marketing tools that are relevant for the client. Finnish and international subject literature was used as a source of the theoretical part. The marketing plan was developed based on the budget and target customers set by the client. The marketing plan introduces the use and exploitation of different marketing channels in the company’s marketing. The plan also includes a marketing calendar which helps the client to execute the company's marketing based on the plan. The customers of Ruustinnan Kammari Ltd are mostly locals of the Mäntsälä Area. The client has set up seasons when the marketing will be especially invested in. These seasons are summer and winter with events such as weddings, graduation parties and pre-Christmas parties. For this reason, marketing is planned to happen in early spring and early autumn. This helps the information to reach the target customers in time. Marketing tools chosen in the marketing plan were social media and printed media. We believe that commercials in magazines and flyers combined with Facebook and Instagram profiles, provide the most effective way to market Ruustinnan Kammari Ltd. The marketing plan was written for the year of 2019. Every year the company is closed for the first three months of the year. This had an effect on the creation of the marketing plan. During the months of being closed the company has plenty of time to do marketing actions, such as order the flyers and update social media profiles. Even though the company isn’t open for the public during this time period, it does receive bookings for upcoming festivities and accommodation. The client was pleased with the marketing plan they received. The marketing plan was filled with new, useful information that helps the company to improve their marketing. The marketing plan will help the company to plan their marketing for the year of 2019....
Yritys X:n asiakastyytyväisyystutkimus
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön aiheena oli asiakastyytyväisyys. Opinnäytetyö tehtiin yhteistyössä Yritys X:n kanssa. Opinnäytetyön lähtökohtana oli selvittää asiakkaiden tyytyväisyyttä toimeksiantajan asiakaspalvelun laatuun, tuotevalikoimaan ja myymälään. Toinen...
Customer Satisfaction Survey for Company X This Bachelor`s thesis examined customer satisfaction. The Bachelor`s thesis work was made in cooperation with Company X. The study was based on how satisfied the customer were on customer service, product range and store in the Company X. Another aim was to find potential development areas and to think about solutions. The theoretical section of this Bachelor`s thesis was to explore customer satisfaction more comprehensively and how measuring customer satisfaction in addition the theory familiarizes 4P marketing mix. The end of the theoretical section the focus is on research method, carrying out the research and reliability of the research. The customer satisfaction survey was conducted to Company X by using the information provided by this theoretical section. The customer satisfaction survey was conducted as a quantitative survey in April 2018. Six stores from Company X were involved in the research. The target group was Company X customers. The data was collected in standardized format from the group of people. The research type was survey research. The data was collected using a questionnaire in a paper form as also by using an e-form. A total of 119 replies were received. The results indicate that the customers are really satisfied on quality of service, product range and stores of Company X. The results also indicate that the price does not control customers purchase decisions. Quality, availability and customer service were more important. The survey also investigated how customers had received information about Company X. The results indicate that most of the customers had received information through a friend. That was a positive surprise for Company X. In the future Company X will continue to repeat the customer satisfaction survey and develop its operations based on it. The result of the thesis was satisfied with both the author and Company X....
Customer Satisfaction Survey for Company X This Bachelor`s thesis examined customer satisfaction. The Bachelor`s thesis work was made in cooperation with Company X. The study was based on how satisfied the customer were on customer service, product range and store in the Company X. Another aim was to find potential development areas and to think about solutions. The theoretical section of this Bachelor`s thesis was to explore customer satisfaction more comprehensively and how measuring customer satisfaction in addition the theory familiarizes 4P marketing mix. The end of the theoretical section the focus is on research method, carrying out the research and reliability of the research. The customer satisfaction survey was conducted to Company X by using the information provided by this theoretical section. The customer satisfaction survey was conducted as a quantitative survey in April 2018. Six stores from Company X were involved in the research. The target group was Company X customers. The data was collected in standardized format from the group of people. The research type was survey research. The data was collected using a questionnaire in a paper form as also by using an e-form. A total of 119 replies were received. The results indicate that the customers are really satisfied on quality of service, product range and stores of Company X. The results also indicate that the price does not control customers purchase decisions. Quality, availability and customer service were more important. The survey also investigated how customers had received information about Company X. The results indicate that most of the customers had received information through a friend. That was a positive surprise for Company X. In the future Company X will continue to repeat the customer satisfaction survey and develop its operations based on it. The result of the thesis was satisfied with both the author and Company X....
Etätyöntekijän työhyvinvointi
(Laurea-ammattikorkeakoulu, 2018)
työntekijöiden työhyvinvointia tällä hetkellä, sekä tutkia, miten etätyön tekeminen vaikuttaa siihen. Tavoitteena oli myös selvittää, millaisia toiveita työntekijöillä on työhyvinvoinnin kehittämiseen liittyen.
Opinnäytetyö koostuu teoriaosuudesta ja...
The purpose of this Bachelor’s Thesis was to examine whether remote work has a role in well-being at work and what kind of effects it has. This study was carried out as an assignment for a German company Aquapura Systems GmbH. The aim of the study was to research the current state of employees’ work well-being and describe how remote works affects it. Another goal was to study what kind of wishes the employees have for developing work well-being. The thesis consists of a theoretical section and an empirical section that deals with the case company. The theoretical section discusses remote work, both advantages and disadvantages, and requirements. The second part of the theory discusses work well-being, its’ components and how it is affected by remote work. The study was based on a quantitative method. A survey was conducted among the employees of Aquapura Systems GmbH to determine the role of remote work in their well-being. The results were analyzed with the help of SPSS statistics software and Excel. The results provide data of the general well-being at work in the company but also of remote workers’ well-being. The biggest shortcomings could be seen in the communication and in the equal treatment within the employees. Remote work was shown to be a helpful resource in the employees’ daily life, although employees work then longer. The feeling of belonging into the work community had turned over in this company: the more the employees worked remotely, the more they felt like belonging into the work community and vice versa. An important observation was that the more employees do remote work, the less they get social support and the more they experience loneliness, isolation and insecurity. With the help of the survey’s results, the company can look more into the factors affecting the well-being of the employees’ and create policies to support the well-being especially for its’ remote workers....
The purpose of this Bachelor’s Thesis was to examine whether remote work has a role in well-being at work and what kind of effects it has. This study was carried out as an assignment for a German company Aquapura Systems GmbH. The aim of the study was to research the current state of employees’ work well-being and describe how remote works affects it. Another goal was to study what kind of wishes the employees have for developing work well-being. The thesis consists of a theoretical section and an empirical section that deals with the case company. The theoretical section discusses remote work, both advantages and disadvantages, and requirements. The second part of the theory discusses work well-being, its’ components and how it is affected by remote work. The study was based on a quantitative method. A survey was conducted among the employees of Aquapura Systems GmbH to determine the role of remote work in their well-being. The results were analyzed with the help of SPSS statistics software and Excel. The results provide data of the general well-being at work in the company but also of remote workers’ well-being. The biggest shortcomings could be seen in the communication and in the equal treatment within the employees. Remote work was shown to be a helpful resource in the employees’ daily life, although employees work then longer. The feeling of belonging into the work community had turned over in this company: the more the employees worked remotely, the more they felt like belonging into the work community and vice versa. An important observation was that the more employees do remote work, the less they get social support and the more they experience loneliness, isolation and insecurity. With the help of the survey’s results, the company can look more into the factors affecting the well-being of the employees’ and create policies to support the well-being especially for its’ remote workers....
Suomalaisten asiakaspalvelun työntekijöiden sitouttaminen pelialan yrityksissä Maltalla
(Laurea-ammattikorkeakoulu, 2018)
työskentelyni aikana, kuinka suurta vaihtuvuus alalla on. Olen pyrkinyt työssäni keskittymään syihin, miksi näin on ja miettinyt, voitaisiinko tähän vaikuttaa.
Lähdin selvittämään kirjallisuuden ja sähköisten lähteiden pohjalta sitoutumiseen vaikuttavia...
The study examines how Finnish workers could be committed to work longer in the game companies in Malta. The idea became after I worked in the game company by myself. During my work I noticed how much employee turnover this industry has. In my study I have focused to the reasons behind, and I have tried to find out how this could be developed. Via Internet and literature, I started to find out reasons which affects to work commitment. I studied commitment and also that what are the most essential factors, which reflects to that. I also studied the different forms of commitment. Based on the information that I got, I made a survey where I focused on those essential factors. I sent the survey to the people I knew were working or had previously worked on customer support tasks in some Malta´s gambling companies. Based on the answers, I was able to determine some development areas. I made some suggestions how to get the workers of gambling companies more committed. I didn´t have any specific client with this study, but I was studying the subject in a common level. Based on research and theory, I believe that engagement in companies in Malta's gaming industry will be enhanced by investing in supervisory work, advancement opportunities, getting positive feedback about good work, making sure that the equipment and applications work well and making sure that the introduction for new employees is adequate....
The study examines how Finnish workers could be committed to work longer in the game companies in Malta. The idea became after I worked in the game company by myself. During my work I noticed how much employee turnover this industry has. In my study I have focused to the reasons behind, and I have tried to find out how this could be developed. Via Internet and literature, I started to find out reasons which affects to work commitment. I studied commitment and also that what are the most essential factors, which reflects to that. I also studied the different forms of commitment. Based on the information that I got, I made a survey where I focused on those essential factors. I sent the survey to the people I knew were working or had previously worked on customer support tasks in some Malta´s gambling companies. Based on the answers, I was able to determine some development areas. I made some suggestions how to get the workers of gambling companies more committed. I didn´t have any specific client with this study, but I was studying the subject in a common level. Based on research and theory, I believe that engagement in companies in Malta's gaming industry will be enhanced by investing in supervisory work, advancement opportunities, getting positive feedback about good work, making sure that the equipment and applications work well and making sure that the introduction for new employees is adequate....









