Haku
Viitteet 3991-4000 / 5020
Laurean opiskelijoiden elintarvikevalintoihin vaikuttavat tekijät
(Laurea-ammattikorkeakoulu, 2012)
kiinnostuneita ympäristöasioista ja tietävät ekologisista vaihtoehdoista. Halusin selvittää, kuinka ekologisesti valveutuneita nuoret aikuiset ovat ja miten se näkyy elintarvikkeiden ostoprosessissa. Nuorista aikuisista voidaan ehkä puhua myös tulevaisuuden...
Values affecting grocery shopping choices of students at Laurea Ecology and the environment are popular issues in the media today. It is perhaps believed that the younger generation are particularly interested in the environment and well aware of ecological choices. The purpose of this research is to determine how ecologically aware young adults actually are and how this affects the process of grocery shopping. Young adults may be considered as indicating the likely direction of future trends and can be viewed as a knowl-edge base regarding future changes in the consumption of groceries. The objective of this thesis was to obtain information about the values that affect the grocery shopping choices of young adults, especially from the ecological point of view. For test sub-jects all the students of Laurea University of Applied Sciences (Laurea) were selected. The research was done in all units and subject areas at Laurea. The theoretical framework of this thesis is based on a discussion of the values affecting con-sumer behaviour, shopping processes and the earlier research studies into consumer behav-iour. The empirical section contains the results of quantitative research conducted from 28.3.2011 to 4.4.2011. The survey was executed using an e-form, with a link to the e-form was sent by e-mail to the target group. For analysis, diagramming and charting of the re-search results the IBM SPSS 19 -statistics program and Microsoft Excel spreadsheet program were used. According to the results of the study the students of Laurea UAS are clearly interested in en-vironmental issues and ecological grocery options. The study indicated that the most influen-tial values in shopping decisions of groceries are price, nutritional value and domestic origin. Advertising and ecolabels were the least influential factors. From the study it can be con-cluded that students show interest in ecological grocery options, but are not willing to pay a greater price compared to standard products. In terms of ecolabels the “Hyvää Suomesta” swan badge was the most well known among the students of Laurea....
Values affecting grocery shopping choices of students at Laurea Ecology and the environment are popular issues in the media today. It is perhaps believed that the younger generation are particularly interested in the environment and well aware of ecological choices. The purpose of this research is to determine how ecologically aware young adults actually are and how this affects the process of grocery shopping. Young adults may be considered as indicating the likely direction of future trends and can be viewed as a knowl-edge base regarding future changes in the consumption of groceries. The objective of this thesis was to obtain information about the values that affect the grocery shopping choices of young adults, especially from the ecological point of view. For test sub-jects all the students of Laurea University of Applied Sciences (Laurea) were selected. The research was done in all units and subject areas at Laurea. The theoretical framework of this thesis is based on a discussion of the values affecting con-sumer behaviour, shopping processes and the earlier research studies into consumer behav-iour. The empirical section contains the results of quantitative research conducted from 28.3.2011 to 4.4.2011. The survey was executed using an e-form, with a link to the e-form was sent by e-mail to the target group. For analysis, diagramming and charting of the re-search results the IBM SPSS 19 -statistics program and Microsoft Excel spreadsheet program were used. According to the results of the study the students of Laurea UAS are clearly interested in en-vironmental issues and ecological grocery options. The study indicated that the most influen-tial values in shopping decisions of groceries are price, nutritional value and domestic origin. Advertising and ecolabels were the least influential factors. From the study it can be con-cluded that students show interest in ecological grocery options, but are not willing to pay a greater price compared to standard products. In terms of ecolabels the “Hyvää Suomesta” swan badge was the most well known among the students of Laurea....
Yhteistoiminnan aloittaminen Venäjällä : case: Hyvinkään Kumi Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän tutkimuksen tavoitteena on selvittää, miten suomalainen yritys aloittaa parhaiten liiketoiminnan Venäjällä. Yritetään löytää paras tapa yhteistoiminnan aloittamiseksi. Otan selville mikä on tämän päivänen tilanne Venäjän markkinoilla ja esitän myös tehokkaita keinoja asiakkaiden ja partnereiden löytämiseksi. Opinnäytetyöni kertoo siitä, miten suomalainen yritys voi aloittaa yhteistoiminnan venäläisten kanssa. Työssäni tutkin liiketoimintaan liittyviä venäläisiä erityispiirteitä ja lopuksi luon suunnitelman liiketoiminnan käynnistämisestä.
Tutkimuksen teoreettinen osuus jakautui kolmeen osaan. Markkinatutkimus osiossa tutkitaan Pietaria liiketoiminnan alueena ja käsitellään venäläisiä erityispiirteitä. S.W.O. T- ja P.E.S. T analyysien avulla analysoidaan Suomen ja Venäjän markkinat. Toisessa kappaleessa on kerrottu viennistä ja erilaisista vientimuodoista, ja myös näihin liittyvistä lainsäädännöistä ja normeista. Viimeisessä teoreettisessa osiossa markkinointia käsitellään liiketoiminnan osana.
Opinnäytetyö soveltuu erityisesti liiketoimintaa Venäjälle suunnitteleville yrityksille ja yrityksille, jotka haluavat tehdä yhteistyötä venäläisten kauppakumppaneiden kanssa. Tuloksena on luotu suunnitelma ja aikataulu sen aloittamiseksi. Suunnitelmassa kiinnitän huomiota siihen, miten Hyvinkään Kumi Oy voi parhaiten valmistautua Venäjälle lähtöön. Johtopäätöksissä on esitetty toimintaohjeet vaiheittain, eli vaiheittainen suunnitelma, joka auttaa Hyvinkään Kumi Oy:tä sen toiminnoissa....
and will also introduce the most effective approach of looking for new customers/ partners. This Bachelors thesis tells about how Finnish company can start co-operation with Russians. In my thesis I investigate Russian specifics relating to business world...
and will also introduce the most effective approach of looking for new customers/ partners. This Bachelors thesis tells about how Finnish company can start co-operation with Russians. In my thesis I investigate Russian specifics relating to business world...
Hyvät keinot kaupunkikeskustan kehittämisessä
(Laurea-ammattikorkeakoulu, 2012)
siitä, miten Hyvinkää voisi osallistua Vuoden kaupunkikeskustakilpailuun ja miten tehdä aiheesta hankerahoitushakemus Maakuntaliitolle. Nämä koetaan olennaisena osana keskustan kehittämistä. Tutkimuksen tuloksista voidaan huomata, että keskustan...
Good ways to develop a city center This thesis’ goal was to find the best ways to make a town centre more appealing. The research was carried out by interviewing people, who have been involved with improving the towns that have previously won the town centre of the year award. These people had wide experience and expertise in the matter. The purpose of the research was to find out what has been done in the award-winning towns and in which ways the town centers were improved. The goal of the research was to find the ways, which above all should be utilized in the improvement. And in addition to that the goal was to get knowledge that if the towns have continued improving their centers after winning the town centre of the year award. The research was executed by interviewing seven (7) people, who have been actively involved with the town centre improvements. Part of the interviews was made by phone and another part via email. From the research material, the similarities and differences of various town centers improvements have been accentuated. Based on these facts, and keeping in mind the Hyvinkää town centre improvements, a model which can be used in planning the town centre, has been made. In the theoretical context of the research the main focus has been in the subjects that give support to the research. The main subjects have been branding, networking and the development of local projects and town image. The theoretical parts clarify the terms of the research and give notable extra knowledge of the subject. As the result of the thesis thoughts about how Hyvinkää could participate in the town centre of the year competition as well as a project’s funding application for Maakuntaliitto have been put together. These are seen as an essential part in improving the town centre. From the results of the research it can be seen that town centre association and cooperation between different participants are crucial. Furthermore it can be seen from the result that with long-span improvement work the town’s appeal and competiveness can be increased....
Good ways to develop a city center This thesis’ goal was to find the best ways to make a town centre more appealing. The research was carried out by interviewing people, who have been involved with improving the towns that have previously won the town centre of the year award. These people had wide experience and expertise in the matter. The purpose of the research was to find out what has been done in the award-winning towns and in which ways the town centers were improved. The goal of the research was to find the ways, which above all should be utilized in the improvement. And in addition to that the goal was to get knowledge that if the towns have continued improving their centers after winning the town centre of the year award. The research was executed by interviewing seven (7) people, who have been actively involved with the town centre improvements. Part of the interviews was made by phone and another part via email. From the research material, the similarities and differences of various town centers improvements have been accentuated. Based on these facts, and keeping in mind the Hyvinkää town centre improvements, a model which can be used in planning the town centre, has been made. In the theoretical context of the research the main focus has been in the subjects that give support to the research. The main subjects have been branding, networking and the development of local projects and town image. The theoretical parts clarify the terms of the research and give notable extra knowledge of the subject. As the result of the thesis thoughts about how Hyvinkää could participate in the town centre of the year competition as well as a project’s funding application for Maakuntaliitto have been put together. These are seen as an essential part in improving the town centre. From the results of the research it can be seen that town centre association and cooperation between different participants are crucial. Furthermore it can be seen from the result that with long-span improvement work the town’s appeal and competiveness can be increased....
Taiteilijavetoisen yrityksen markkinoinnin kilpailukeinojen kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena on löytää toimeksiantajayritykselle markkinoinnin kilpailukeinojen kehittämistapoja, jotka auttavat yritystä saamaan uusia asiakkaita ja ylläpitämään pitkiä asiakassuhteita. Tutkimuksen tarkoituksena oli selvittää potentiaalisten asiakkaiden näkökulmasta parhaita keinoja toimeksiantajayrityksen markkinoinnin kilpailukeinojen kehittämiseksi ja kilpailukyvyn parantamiseksi.
Työn aihe tuli työn toimeksiantajalta Rantakoski Designsilta, joka on käsinmaalattuja sisustuskankaita ja -maalauksia valmistava yhden hengen yritys. Tutkimukselle oli tarve, koska yritys ei ole tiennyt, miten panostaa markkinointiin eikä ole saanut hankittua asiakkaita tavoitteiden mukaisesti. Tutkimuksessa keskityttiin yrityksen tuotteista sisustusmaalauksiin ja asiakkaista sisustussuunnittelijoihin ja -liikkeisiin.
Opinnäytetyö koostuu teoreettisesta viitekehyksestä sekä empiirisestä tutkimusosiosta. Teoreettinen viitekehys rakentuu markkinoinnin kilpailukeinojen, asiakassuhdemarkkinoinnin ja brändin rakentumisen teorioiden tarkastelun pohjalta. Teoreettinen viitekehys muodostaa perustan empiiriselle osiolle ja tutkimukseen valitut teemat perustuvat siihen. Sen pohjalta tutkimustuloksia analysoidaan ja yritykselle pystytään luomaan kehitysehdotuksia. Tutkimus suoritettiin kvalitatiivisena tutkimuksena, koska se tutkimustapana tuki parhaiten tutkittavaa aihetta, jossa haettiin perusteltuja mielipiteitä ja näkemyksiä ennemmin kuin numeerisia tuloksia. Tutkimus toteutettiin teemahaastatteluna haastattelemalla erikseen neljää sisustussuunnittelijaa ja yhtä sisustusliikettä.
Tutkimuksen tulosten mukaan Rantakoski Designsin tuote itsessään on käsinmaalattuna ainutlaatuinen ja kilpailukykyinen muuhun tarjontaan verrattuna. Alalla on paljon kilpailua, eikä pelkkä työn uniikki luonne riitä asiakkaan ostopäätöksen vahvistamiseen. Yrityksen on erot-tauduttava muista esimerkiksi eksklusiivisuudella ja vahvalla brändillä. Ongelmaan tulisi tarttua korostamalla asioita, jotka erottavat tuotteen muusta tarjonnasta. Näitä ovat esimerkiksi asiakkaan mahdollisuus tilata kotiinsa hänelle suunniteltu uniikki maalaus, joka voisi asiakkaan toiveiden mukaan olla seinällä seinävaatteena, kehikolla seinästä irrotettuna tai sillä voisi olla lisäksi akustoiva ominaisuus.
Tunnettuuden luomiseksi ja asiakkaiden hankkimiseksi Rantakoski Designsin tulisi käynnistää Suomen Sisustussuunnittelijat SI ry:n jäsenille laaja sähköpostitiedotuskampanja yrityksestä ja sen toimintamallista. Rantakoski Designsille sopivia myynninedistämisen muotoja ovat näyttelyn pitäminen uudesta mallistosta, sisustusmessuille osallistuminen ja asiakasiltojen pitäminen yksin tai yhteistyössä jälleenmyyjäliikkeen kanssa. Nämä myynninedistämisen muodot ovat hyviä mahdollisuuksia oikeanlaisen brändikuvan välittämiseen.
Asiasanat markkinoinnin kilpailukeinot, potentiaalinen asiakas, brändi...
The objective of this thesis is to discover ways to develop the client company’s marketing mix, to help the company to acquire new customers and maintain long-term customer relationships. The aim of the research was to determine from the perspective...
The objective of this thesis is to discover ways to develop the client company’s marketing mix, to help the company to acquire new customers and maintain long-term customer relationships. The aim of the research was to determine from the perspective...
Euroalueen velkakriisi ja sen vaikutukset Suomen vientiin
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on tarkastella euroalueen velkakriisiin vaikuttaneita tekijöitä, sen syntyä ja kehitystä sekä sitä, minkälainen vaikutus kriisillä on ollut Suomen viennin kehitykseen viime vuosina. Tutkimusongelmana oli myös...
The purpose of this thesis is to examine the factors that caused the Eurozone debt crisis, its beginning and development, as well as the impact that the crisis has had on Finnish export in recent years. A secondary objective of the research is to try to understand why the impact has been bigger in Finland compared to many other Eurozone countries. The thesis provides an analysis of the literature on the crisis and utilizes Internet-based reports from various sources. The research on exports mainly utilizes the foreign trade statistics of the Finnish customs and the financial reviews of the Ministry of Finance. The role of the financial market in the economy is significant. Money has an impact on employment, economic growth and price level. The Eurozone debt crisis stems from the financial crisis in the United States, beginning in 2007 with the realization that the United States mortgage market was saturated with subprime loans. This was due to the fact that households had been granted loans despite not having the means to pay these back, whether in terms of regular income, steady jobs or savings. The impact of the global financial crisis started to show in Europe during 2008. In 2009 the European economy sank into a deep recession and the gross domestic product of the Eurozone decreased by more than four percent. Finland’s export-dependent economy shrank by eight percent on the previous year. Even though Finnish policy was not responsible for the crisis, the Finnish economy was more affected by it than many other developed countries. Finnish exports declined sharply and the gross domestic product shrank more than it has ever done before in Finnish peacetime. The most recent international financial crisis has shown the economy’s one-sided and vulnerable nature, yet the globalization of the economy is a reality. Its progress and regression is, however, always dependent on political decisions....
The purpose of this thesis is to examine the factors that caused the Eurozone debt crisis, its beginning and development, as well as the impact that the crisis has had on Finnish export in recent years. A secondary objective of the research is to try to understand why the impact has been bigger in Finland compared to many other Eurozone countries. The thesis provides an analysis of the literature on the crisis and utilizes Internet-based reports from various sources. The research on exports mainly utilizes the foreign trade statistics of the Finnish customs and the financial reviews of the Ministry of Finance. The role of the financial market in the economy is significant. Money has an impact on employment, economic growth and price level. The Eurozone debt crisis stems from the financial crisis in the United States, beginning in 2007 with the realization that the United States mortgage market was saturated with subprime loans. This was due to the fact that households had been granted loans despite not having the means to pay these back, whether in terms of regular income, steady jobs or savings. The impact of the global financial crisis started to show in Europe during 2008. In 2009 the European economy sank into a deep recession and the gross domestic product of the Eurozone decreased by more than four percent. Finland’s export-dependent economy shrank by eight percent on the previous year. Even though Finnish policy was not responsible for the crisis, the Finnish economy was more affected by it than many other developed countries. Finnish exports declined sharply and the gross domestic product shrank more than it has ever done before in Finnish peacetime. The most recent international financial crisis has shown the economy’s one-sided and vulnerable nature, yet the globalization of the economy is a reality. Its progress and regression is, however, always dependent on political decisions....
Ikäjohtaminen – ikääntyvän työvoiman tukeminen oikeanlaisella johtamisella
(Laurea-ammattikorkeakoulu, 2012)
Muutamien seuraavien vuosien aikana Suomessa siirtyy suurimäärä työvoimaa pois työelämästä. Tämän suuren ikäluokan poistumisen odotetaan aiheuttavan erilaisia ongelmia ja ylimääräisiä kustannuksia yrityksille ja yhteiskunnalle. Näiden haasteiden ja...
In Finland, a large number of employees will retire during the next few years. This is expected to cause different kind of problems and extra expenses for businesses and society. In order to avoid these threats, companies are encouraged to provide better age management and employees to continue their careers. The aim of this study was to find out what good age management includes and how it can be used to support and improve the careers of elderly employees. The goal was to find different kind of management tools for improving manageability of employees who are approaching retirement age and to utilize their resources in the best possible way. The theory of age management was studied by using books, documents in the Internet and published articles to understand the basics of age management. A part of the study was carried out as a theme interview and another part as a secondary study. The interview was conducted with Varma Mutual Pension Insurance Company and the secondary study with Human Resources Centre of the city of Helsinki on their plan how to support the ability of employees to work with age managing that takes into account different age groups. It can be concluded that good age management is based on individual work planning. Other important elements are to give sense of appreciation to employees, support them in changing situations, give psychological challenge and prevent all the work-related physical ailments. The findings also bring to light a few good age management tools: a mentoring program for tacit knowledge and different kind of fitness programs. It also beneficial to allow change to another occupation inside the company if the working capacity of an employee has been substantially reduced. In summary, the sector and working field influence what kind of age management is the most suitable but, in all cases, it should be designed based on the individual management of the personnel....
In Finland, a large number of employees will retire during the next few years. This is expected to cause different kind of problems and extra expenses for businesses and society. In order to avoid these threats, companies are encouraged to provide better age management and employees to continue their careers. The aim of this study was to find out what good age management includes and how it can be used to support and improve the careers of elderly employees. The goal was to find different kind of management tools for improving manageability of employees who are approaching retirement age and to utilize their resources in the best possible way. The theory of age management was studied by using books, documents in the Internet and published articles to understand the basics of age management. A part of the study was carried out as a theme interview and another part as a secondary study. The interview was conducted with Varma Mutual Pension Insurance Company and the secondary study with Human Resources Centre of the city of Helsinki on their plan how to support the ability of employees to work with age managing that takes into account different age groups. It can be concluded that good age management is based on individual work planning. Other important elements are to give sense of appreciation to employees, support them in changing situations, give psychological challenge and prevent all the work-related physical ailments. The findings also bring to light a few good age management tools: a mentoring program for tacit knowledge and different kind of fitness programs. It also beneficial to allow change to another occupation inside the company if the working capacity of an employee has been substantially reduced. In summary, the sector and working field influence what kind of age management is the most suitable but, in all cases, it should be designed based on the individual management of the personnel....
Sosiaalinen media markkinoinnissa - Case: Suomen yritysmarkkinointi Oy Facebookissa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön toimeksiantajayrityksenä on Suomen yritysmarkkinointi Oy, jonka toimiala on yritysmarkkinointi ja –mainonta. Opinnäytetyön tavoitteena on selvittää, millainen markkinointi toimii sosiaalisessa mediassa sekä millaisia mahdollisuuksia...
Social media in marketing: a case study of Suomen yritysmarkkinointi Oy in Facebook This thesis was commissioned by Suomen yritysmarkkinointi Oy, which specialises in corporate marketing and advertising. The purpose of the thesis is to examine the effectiveness of social media in marketing and the opportunities for companies to use this form of marketing. In the empirical section the specific objective is to acquire concrete information about marketing using Facebook. This thesis combines theory and empirical research. The theoretical section discusses Internet marketing, trends in marketing, social media, and examines several models of marketing, such as the 4P, CREF and inbound- and outbound-marketing models. In the empirical section Suomen Yritysmarkkinointi´s activities in Facebook are examined. The study addresses the research question of whether it is profitable for Suomen yritysmarkkinointi Oy to do marketing through Facebook. The aim is to determine the kind of campaign works in Facebook and to understand the characteristics of the market segment thus interested in the company. In the empirical section consumer behaviour in social media is analysed. The purpose is to evaluate the success of various campaigns on Facebook. On the basis of the results of the study one can state that the campaigns are a good way to attract attention in Facebook but they don’t necessarily guarantee the purchasing decision. The product and selling time affects the success of the campaign. On the basis of the results a profile of a potential customer of the company can be described as a 25-34 year-old woman who lives in the metropolitan area. The company should invest more in customer interaction and it is also very important to produce interesting content in Facebook and attract the potential customer’s attention. The company could invest also in a more effective advertising campaign....
Social media in marketing: a case study of Suomen yritysmarkkinointi Oy in Facebook This thesis was commissioned by Suomen yritysmarkkinointi Oy, which specialises in corporate marketing and advertising. The purpose of the thesis is to examine the effectiveness of social media in marketing and the opportunities for companies to use this form of marketing. In the empirical section the specific objective is to acquire concrete information about marketing using Facebook. This thesis combines theory and empirical research. The theoretical section discusses Internet marketing, trends in marketing, social media, and examines several models of marketing, such as the 4P, CREF and inbound- and outbound-marketing models. In the empirical section Suomen Yritysmarkkinointi´s activities in Facebook are examined. The study addresses the research question of whether it is profitable for Suomen yritysmarkkinointi Oy to do marketing through Facebook. The aim is to determine the kind of campaign works in Facebook and to understand the characteristics of the market segment thus interested in the company. In the empirical section consumer behaviour in social media is analysed. The purpose is to evaluate the success of various campaigns on Facebook. On the basis of the results of the study one can state that the campaigns are a good way to attract attention in Facebook but they don’t necessarily guarantee the purchasing decision. The product and selling time affects the success of the campaign. On the basis of the results a profile of a potential customer of the company can be described as a 25-34 year-old woman who lives in the metropolitan area. The company should invest more in customer interaction and it is also very important to produce interesting content in Facebook and attract the potential customer’s attention. The company could invest also in a more effective advertising campaign....
Suhdemarkkinoinnin ja palvelun laadun jalanjäljillä - Case yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena on oppia tuntemaan yritys X:n pienyritysasiakkaat paremmin sekä pohtia mahdollisia kehityssuuntia asiakassuhteiden parantamiseksi. Tutkimuksessa keskitytään pienyritysasiakkaiden odotuksiin ...
Etätyön mahdollisuudet ja tutkimustulosten soveltaminen Etäpalveluun
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö käsittelee toimeksiantajayrityksen uutta Etäpalvelu-nimistä palvelumahdollisuutta. Toimeksiantaja on innovatiivisten teknologioiden, ratkaisujen ja asiantuntijapalveluiden toimittaja. Yrityksen liiketoimintasektoreita ovat teollisuus...
The possibilities of remote work and adapting of the research results to Remote Service The thesis elaborates the client’s new Remote Service project. The client is a supplier of innovative technology, solutions and consultant services. The company’s business sectors are industry, energy and health care. This thesis is focused on the building technologies division, which specializes in safety solutions. The focus of this thesis is in traditional remote work and in Remote Service intended for customers. This Remote Service is not yet available for the customers, who have fire alarm/watcher systems. Therefore, my intention is to examine the possible problems in deployment, attitudes and possibilities provided by Remote Service. The background and starting point to the development of this service comes from the company’s need and desire to develop their procedure into a more flexible and customer-friendly service, which leads to faster and more cost-efficient operations. The thesis consists of theoretical and empirical parts in which the main goal is to resolve the predetermined research problems. In the theoretical part, the concept of remote work is elaborated and different means of working outside the office described. In addition, the requirements of remote work from the perspective of both employees and employers are studied as well as its effects on productivity. The theoretical framework of remote work is dealt with so widely because Remote Service is based on remote work and it is a relevant part of the operation. After the theoretical part, the execution of the study is analyzed in detail. In addition, the choices that have been made are rationalized. The reliability of the study is also estimated on the basis of different research guide books. The results of the study are presented with diagrams and quotes from the survey and different interviews. In the final chapter of the thesis, both theory and research results are combined into one conclusion giving information concerning the deployment of Remote Service. The main objective of this thesis is to develop the client’s operations, procedures and to function as a support in working life. Another goal is also to utilize the thesis as a “tool” in estimating the profits of traditional remote work. In addition, the thesis studies if remote work theories are really transferrable to Remote Services. In this study the qualitative research method was used in the form of survey and interview to ensure that the study is reliable and comprehensive enough and gives a reliable description on the current situation. The client’s employees and key customers participated in this study. The results of the study support the introduction of Remote Services’ deployment and show that remote work theories are transferrable to Remote Services....
The possibilities of remote work and adapting of the research results to Remote Service The thesis elaborates the client’s new Remote Service project. The client is a supplier of innovative technology, solutions and consultant services. The company’s business sectors are industry, energy and health care. This thesis is focused on the building technologies division, which specializes in safety solutions. The focus of this thesis is in traditional remote work and in Remote Service intended for customers. This Remote Service is not yet available for the customers, who have fire alarm/watcher systems. Therefore, my intention is to examine the possible problems in deployment, attitudes and possibilities provided by Remote Service. The background and starting point to the development of this service comes from the company’s need and desire to develop their procedure into a more flexible and customer-friendly service, which leads to faster and more cost-efficient operations. The thesis consists of theoretical and empirical parts in which the main goal is to resolve the predetermined research problems. In the theoretical part, the concept of remote work is elaborated and different means of working outside the office described. In addition, the requirements of remote work from the perspective of both employees and employers are studied as well as its effects on productivity. The theoretical framework of remote work is dealt with so widely because Remote Service is based on remote work and it is a relevant part of the operation. After the theoretical part, the execution of the study is analyzed in detail. In addition, the choices that have been made are rationalized. The reliability of the study is also estimated on the basis of different research guide books. The results of the study are presented with diagrams and quotes from the survey and different interviews. In the final chapter of the thesis, both theory and research results are combined into one conclusion giving information concerning the deployment of Remote Service. The main objective of this thesis is to develop the client’s operations, procedures and to function as a support in working life. Another goal is also to utilize the thesis as a “tool” in estimating the profits of traditional remote work. In addition, the thesis studies if remote work theories are really transferrable to Remote Services. In this study the qualitative research method was used in the form of survey and interview to ensure that the study is reliable and comprehensive enough and gives a reliable description on the current situation. The client’s employees and key customers participated in this study. The results of the study support the introduction of Remote Services’ deployment and show that remote work theories are transferrable to Remote Services....
Laurean työyhteisöviestinnän kartoitus
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tutkimus, jolla kartoitetaan Laurea-ammattikorkeakoulu Oy:n työyhteisöviestinnän nykytilaa. Kyseisestä organisaatiosta puhuttaessa jatkossa käytetään lyhennettä Laurea. Tutkimuksen tarkoituksena oli selvittää Laurean henkilöstön...
The study of workplace communication in Laurea This thesis is a research on the current workplace communication at Laurea University of Applied Sciences. In this thesis the organization is referred to as Laurea. The purpose of the study is to clarify the personnel’s perception of internal communication, the usability of communication channels and the possible needs for development. The research problem of the thesis is; what is the personnel’s perception of the present internal communication and the communication channels in Laurea? The theoretical framework is based on the sectors of communication inside the organization and its tasks and also communicational channels: to their strengths and weaknesses. The study was conducted as a quantitative survey. The aim of the survey was to get information on the mostly used communication channels of internal communication and the best channels for distributing information about the organization and work community. In addition the survey indicated what personnel think about internal communication generally. 138 people participated in the survey. Over the half of the respondents were from the units of Leppävaara and Tikkurila. The results of the survey were analyzed by the help of figures and tables with reference to the theoretical framework when it was possible. The proposals of development were included in a separate chapter. According to the results e-mail is the most used communication channel by far, in 98.6 percent. The most important channels for obtaining information about the organization and work community are e-mail, intranet and face-to-face communication. Also respondents of the survey think that face-to-face communication is the best way to discuss important things. The intranet was specifically mentioned by the personnel as one of the channels in need of development. Primarily they hoped for improvement in the structure of the intranet and that it would be clearer to use and there would be some instructions for how to use it. Laurea’s personnel felt that the whole organization’s internal communication would be one subject for development. The personnel would like to see better planning and targeting of internal communication as well as guidance on the choice of appropriate channels. The positive aspects of the results were that Laureas’s personnel actively distribute information about the work community to each other and when needed, are willing to search for information....
The study of workplace communication in Laurea This thesis is a research on the current workplace communication at Laurea University of Applied Sciences. In this thesis the organization is referred to as Laurea. The purpose of the study is to clarify the personnel’s perception of internal communication, the usability of communication channels and the possible needs for development. The research problem of the thesis is; what is the personnel’s perception of the present internal communication and the communication channels in Laurea? The theoretical framework is based on the sectors of communication inside the organization and its tasks and also communicational channels: to their strengths and weaknesses. The study was conducted as a quantitative survey. The aim of the survey was to get information on the mostly used communication channels of internal communication and the best channels for distributing information about the organization and work community. In addition the survey indicated what personnel think about internal communication generally. 138 people participated in the survey. Over the half of the respondents were from the units of Leppävaara and Tikkurila. The results of the survey were analyzed by the help of figures and tables with reference to the theoretical framework when it was possible. The proposals of development were included in a separate chapter. According to the results e-mail is the most used communication channel by far, in 98.6 percent. The most important channels for obtaining information about the organization and work community are e-mail, intranet and face-to-face communication. Also respondents of the survey think that face-to-face communication is the best way to discuss important things. The intranet was specifically mentioned by the personnel as one of the channels in need of development. Primarily they hoped for improvement in the structure of the intranet and that it would be clearer to use and there would be some instructions for how to use it. Laurea’s personnel felt that the whole organization’s internal communication would be one subject for development. The personnel would like to see better planning and targeting of internal communication as well as guidance on the choice of appropriate channels. The positive aspects of the results were that Laureas’s personnel actively distribute information about the work community to each other and when needed, are willing to search for information....









