Haku
Viitteet 4001-4010 / 5020
Kuluttajamarkkinoinnin kehittäminen : Case: CareTech Oy
(Laurea-ammattikorkeakoulu, 2012)
Toimintakeskeisen opinnäytetyön tavoitteena oli kehittää sairaalatarvikkeita maahantuovan ja myyvän yrityksen kuluttajamarkkinointia. Lähtökohtaisesti tarkoituksena oli miettiä markkinoinnin keinoja, jotka kuluttaisivat ...
Sähköisen taloushallinnon prosessien kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tehty toimeksiantona GoodMood-Groupille. GoodMood-Group muodostuu GoodMood Innovations Oy:stä sekä GoodMood Productions Oy:stä. Yrityksillä on toimipisteet Helsingissä ja Turussa. GoodMood on erikoistunut elokuvien, videoiden ja...
Improving Processes in Electronic Financial Administration The purpose of this Bachelor’s thesis was to investigate how to improve the target companies’ electronic financial administration. The target companies are GoodMood Productions Ltd and GoodMood Innovations Ltd. Together these companies form GoodMood Group. GoodMood Group has the main office in Helsinki but functions also in Turku. The Group’s main field of business is the production of movies, films and television programs. The aim of the thesis was to conduct a current state analysis to the target companies. The goal was to find out the problem areas of the target companies’ financial management. The theoretical section of the thesis consists of basics of the electronic financial administration. The main frame is formed from the processes of financial administration and handles bookkeeping process, invoicing and cash flow planning. The objective of the theoretical section of the thesis is to discuss the basis for the case study which handles the same processes. The method of the case study was a qualitative method. The study material was gathered by observing and participating in the target companies’ financial processes. The aim was to form a comprehensive picture of the financial processes of the target companies. Based on the study the flow charts of the processes were made. The flow charts enable companies to understand the current state better. The results of the study show that there was a lot of double work in the GoodMood Group. The additional work was caused by running two different companies. Although the company had modernized the financial processes the software in use was not integrated to each other nor was it consistent. This was also one of the reasons which made the amount of work to increase. The outcome of the study was development proposals to improve the financial management of the companies. It is difficult or impossible to erase all the double work because after all there are two different companies in question. With the help of the development proposal the companies can make their financial administration efficient and thus become more cost-effective in the future....
Improving Processes in Electronic Financial Administration The purpose of this Bachelor’s thesis was to investigate how to improve the target companies’ electronic financial administration. The target companies are GoodMood Productions Ltd and GoodMood Innovations Ltd. Together these companies form GoodMood Group. GoodMood Group has the main office in Helsinki but functions also in Turku. The Group’s main field of business is the production of movies, films and television programs. The aim of the thesis was to conduct a current state analysis to the target companies. The goal was to find out the problem areas of the target companies’ financial management. The theoretical section of the thesis consists of basics of the electronic financial administration. The main frame is formed from the processes of financial administration and handles bookkeeping process, invoicing and cash flow planning. The objective of the theoretical section of the thesis is to discuss the basis for the case study which handles the same processes. The method of the case study was a qualitative method. The study material was gathered by observing and participating in the target companies’ financial processes. The aim was to form a comprehensive picture of the financial processes of the target companies. Based on the study the flow charts of the processes were made. The flow charts enable companies to understand the current state better. The results of the study show that there was a lot of double work in the GoodMood Group. The additional work was caused by running two different companies. Although the company had modernized the financial processes the software in use was not integrated to each other nor was it consistent. This was also one of the reasons which made the amount of work to increase. The outcome of the study was development proposals to improve the financial management of the companies. It is difficult or impossible to erase all the double work because after all there are two different companies in question. With the help of the development proposal the companies can make their financial administration efficient and thus become more cost-effective in the future....
Taloudenhoito yhdistyksessä Tapaus: Järvenpään työväenyhdistys ry.
(Laurea-ammattikorkeakoulu, 2012)
. Toiseksi opinnäytetyö tarkas-telee yhdistyksen kirjanpitoa ja toiminnantarkastusta. Kirjanpito-ohjeistus takaa sen, että yhdistyksen kirjanpito tehdään lakien ja säädösten vaatimalla tavalla. Toiminnantarkastus-osio ohjeistaa, miten yhdistyksen tulisi...
The purpose of this thesis is to develop guidelines for the association and to provide new information for those involved in the decision making process there. The theoretical base of the thesis is derived from related literature, such as books about accounting and non-profit asso-ciations. Empirical data was collected by interviewing people from two different associations. This thesis examines different aspects of economy in non-profit organizations. For example, an economic condition-analysis of the association provides information about the current state of the association’s finances. A secondary purpose of the thesis is to provide guidelines for accounting and auditing. The accounting guide should help ensure that accounting is done in accordance with relevant legislation. A Third purpose of the thesis is to divide roles and duties for those involved in the association....
The purpose of this thesis is to develop guidelines for the association and to provide new information for those involved in the decision making process there. The theoretical base of the thesis is derived from related literature, such as books about accounting and non-profit asso-ciations. Empirical data was collected by interviewing people from two different associations. This thesis examines different aspects of economy in non-profit organizations. For example, an economic condition-analysis of the association provides information about the current state of the association’s finances. A secondary purpose of the thesis is to provide guidelines for accounting and auditing. The accounting guide should help ensure that accounting is done in accordance with relevant legislation. A Third purpose of the thesis is to divide roles and duties for those involved in the association....
Turvallisuusalan yrityksen myyntiprosessi business-to-business-asiakkaille - Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli tehdä turvallisuusalan yritykselle selvitys siitä, miten yrityksen myyntiprosessi toimii business-to-business-asiakkaille, miten se toimii rinnastettuna teoriassa esitettyyn myyntiprosessiin ja miten sitä voisi...
The objective of this thesis was to examine the sales process of a security sector company in terms of its business-to-business-customers, to compare the sales process with theoretical predictions and to investigate how it could be developed...
The objective of this thesis was to examine the sales process of a security sector company in terms of its business-to-business-customers, to compare the sales process with theoretical predictions and to investigate how it could be developed...
HIFK:n sponsoriyhteistyön kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
taloudellinen kasvu. Tämän tulee mahdollistamaan yritysten kanssa tehtävän sponsorointiyhteistyön kehittäminen ja siitä saatavien varojen kasvu.
Tämän opinnäytetyön tarkoituksena oli tutkia, miten HIFK Jalkapallon sponsorointiyhteistyötä voisi kehittää. Työn...
on interviews with the marketing personnel of HIFK. The interview with the marketing manager of the company was an open interview while the interview with the marketing personnel of HIFK was carried out through an open discussion. The interviews revealed...
on interviews with the marketing personnel of HIFK. The interview with the marketing manager of the company was an open interview while the interview with the marketing personnel of HIFK was carried out through an open discussion. The interviews revealed...
Varastojen logististen virtojen mallintaminen ja kuvaaminen
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on varastojen logististen virtojen mallintaminen ja kuvaaminen. Opinnäytetyö on tehty toimeksiantona Yritys X:ltä osaksi käynnissä olevaa varaston kehittämisprojektia. Opinnäytetyön tavoitteena oli varaston logististen virtojen...
development project of the warehouse. The thesis aims at to and modeling the logistics flows of the Company's warehouse. The challenges and the possibilities of the management of the warehouse's logistics flows have been also considered in the thesis...
development project of the warehouse. The thesis aims at to and modeling the logistics flows of the Company's warehouse. The challenges and the possibilities of the management of the warehouse's logistics flows have been also considered in the thesis...
Työelämäyhteistyön merkitys opiskelun aikana : Quicker Steps hanke
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli selvittää, millainen merkitys työelämäyhteistyöllä on ollut Laurean liiketalouden opiskelijoille ja millaisia näkemyksiä heillä on työelämäyhteistyöstä. Opinnäytetyön aiheen tarjosi Quicker Steps - Nuoret nopeammin...
The significance of the working life collaboration during the studies : Quicker Steps project The aim of the thesis was to find out what kind significance the working life collaboration has had for the business students of Laurea and what kinds of sentiments they have about it. The topic of the thesis was offered by Quicker Steps – a project for distributing working life collaboration best practices, in order to get young people in to the working life faster. In the theory section the content and aim of the polytechnic education, Laurea’s curriculum, working life collaboration, authentic learning, and working life skills were discussed. The re-search method was quantitative. The research material was collected as a survey using the E-lomake electronic form application. 196 students answered to the survey. The results indicate that authentic learning actualized is quite well in Laurea polytechnic. Especially the scope of assignments and projects, the presentation of them and the interaction of the teams were considered with authentic learning. In the responses there were some differences between learning environments. The passiveness of the working life representatives was criticized, so improving relationships with the collaboration companies had room for improvement. To achieve successful working life collaboration, investment from each party of the cooperation is needed....
The significance of the working life collaboration during the studies : Quicker Steps project The aim of the thesis was to find out what kind significance the working life collaboration has had for the business students of Laurea and what kinds of sentiments they have about it. The topic of the thesis was offered by Quicker Steps – a project for distributing working life collaboration best practices, in order to get young people in to the working life faster. In the theory section the content and aim of the polytechnic education, Laurea’s curriculum, working life collaboration, authentic learning, and working life skills were discussed. The re-search method was quantitative. The research material was collected as a survey using the E-lomake electronic form application. 196 students answered to the survey. The results indicate that authentic learning actualized is quite well in Laurea polytechnic. Especially the scope of assignments and projects, the presentation of them and the interaction of the teams were considered with authentic learning. In the responses there were some differences between learning environments. The passiveness of the working life representatives was criticized, so improving relationships with the collaboration companies had room for improvement. To achieve successful working life collaboration, investment from each party of the cooperation is needed....
Asiakastyytyväisyystutkimus case: Würth Oy
(Laurea-ammattikorkeakoulu, 2012)
Asiakastyytyväisyystutkimuksen tavoitteena oli selvittää Würth Oy:n Centereillä käyvien asiakkaiden tyytyväisyys Centerin palvelun laatuun. Tutkimuksessa oli tavoitteena myös selvittää tuotteiden riittävyys ja asiakkaiden mielipide Würth Centereiden...
A survey of customer satisfaction case at Würth Ltd The purpose of this customer satisfaction survey was to measure the level of customer satisfaction how satisfied with the services provided by Würth Ltd. The survey also included questions about the adequacy of the products and customer opinion about the overall impression of the Centers. Customers also had an opportunity to give feedback and suggestions to Würth Ltd. A discussion of customer satisfaction and related concepts is provided in the theoretical section, including terms as service and quality of the service. The methods used the design of the customer satisfaction survey are also described. The theoretical section represents the main part of the thesis and the discussion of the concepts and terms was helpful in the design and clarification of the results. A quantitative research method used with data collected via a questionnaire, which was designed to identify the customer profile and measure customer satisfaction. The survey was conducted in four different Centers between 12 and 23 in September in 2011. A total of 81 customers responded to the questionnaire and the results showed that customers are satisfied with the service of the Centers....
A survey of customer satisfaction case at Würth Ltd The purpose of this customer satisfaction survey was to measure the level of customer satisfaction how satisfied with the services provided by Würth Ltd. The survey also included questions about the adequacy of the products and customer opinion about the overall impression of the Centers. Customers also had an opportunity to give feedback and suggestions to Würth Ltd. A discussion of customer satisfaction and related concepts is provided in the theoretical section, including terms as service and quality of the service. The methods used the design of the customer satisfaction survey are also described. The theoretical section represents the main part of the thesis and the discussion of the concepts and terms was helpful in the design and clarification of the results. A quantitative research method used with data collected via a questionnaire, which was designed to identify the customer profile and measure customer satisfaction. The survey was conducted in four different Centers between 12 and 23 in September in 2011. A total of 81 customers responded to the questionnaire and the results showed that customers are satisfied with the service of the Centers....
Asiakasuskollisuus liiketoimintaverkostossa : Case: Kellojen maahantuontiyritys X
(Laurea-ammattikorkeakoulu, 2012)
Laurea-ammattikorkeakoulu Tiivistelmä
Laurea Lohja
Liiketalouden koulutusohjelma
Meeri Abrahamsson
Marika Hyyryläinen
Asiakasuskollisuus liiketoimintaverkostossa
Case: Kellojen maahantuontiyritys X
Vuosi 2012 Sivumäärä 66
Tutkimuksen toimeksiantajana toimi kellojen maahantuontiyritys ”X”. Työn tarkoituksena oli tutkia, onko tukkukauppiaan ja kellojen jälleenmyyjien välillä asiakasuskollisuutta. Tutkimuksen tavoitteena oli löytää keinot, joilla tukkukauppias voisi parantaa markkina-asemaansa.
Tutkimus oli muodoltaan laadullinen ja tiedonkeruu toteutettiin haastattelulomakkeella. Haastattelulomake lähetettiin ensin sähköpostilla, mikä ei tuottanut tulosta. Tämän jälkeen kellojen jälleenmyyjille soitettiin. Otanta oli 237 kellojen jälleenmyyjää, joista 41 vastasi tutkimukseen.
Tutkimustulosten perusteella asiakasuskollisuutta esiintyi tukkukauppiaan ja jälleenmyyjän välillä noin 26 prosenttia. 40 prosenttia jälleenmyyjistä näytti käyttävän tukku¬kaupan asiakasuskollisuuden tavoittelua hyväkseen. Jälleenmyyjien vaatimukset tukku¬kauppiaalta olivat hyvin korkeat, mutta suurimmalla osalla sidokset yritykseen olivat kuitenkin väljiä.
Tutkimuksen johtopäätöksinä voitiin esittää, että asiakasuskollisuuden saavuttaminen oli mahdollista tukku¬kauppiaan ja jälleenmyyjän välillä. Uskollisuuden saavuttaminen vaati kuitenkin vuosia toimineen yhteistyön pohjaksi. Asiakasuskollisuutta ilmeni vähemmän kuin tutkimuksen alkuvaiheessa oletettiin. Asiakasuskollisuuden tavoittelu ja ylläpitäminen vaativat paljon resursseja. Tämän takia tukkukauppiaan tulisi tutkia asiakkaiden ostokäyttäytymistä: onko asiakasuskollisuus edes mahdollista. Tukkukauppiaan tulisi kohdistaa resurssit asiakassuhteisiin, joissa on potentiaalia.
Jatkotutkimuksena voitaisiin selvittää, minkälainen tulevaisuus tukkukauppiaalla on liiketoiminta-verkostossa: Tukkukauppiaan asiakkaat kilpailuttavat ja vaativat etuuksia yhä enemmän. Kuinka pitkään tukkukauppiaat pystyvät vastaamaan tällaisiin tarpeisiin? Alkavatko vähittäismyyjät tuottamaan omia edullisempia tuotemerkkejä sen lisäksi, että tilaavat brändituotteet maahantuojalta?
Avainsanat: asiakasuskollisuus, asiakkuuksien hallinta, luottamuksen saavuttaminen....
Laurea University of Applied Sciences Abstract Laurea Lohja Business Management Meeri Abrahamsson Marika Hyyryläinen Customer loyalty in a business network Case: Wrist watch importer X Year 2012 Pages 66...
Laurea University of Applied Sciences Abstract Laurea Lohja Business Management Meeri Abrahamsson Marika Hyyryläinen Customer loyalty in a business network Case: Wrist watch importer X Year 2012 Pages 66...
Markkinointitutkimus: Case Yritys
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö toteutettiin markkinointitutkimuksena Uudellamaalla toimivalle rakennusalan yritykselle. Tutkimuksen tavoitteena oli selvittää uuden tuoteryhmän, sisustuslevyjen, kysyntää ja mahdollisten asiakkaiden kiinnostusta kyseistä tuotetta...
Marketing research: Case Company The thesis was carried out for the target company, which is a construction materials company in the province of Uusimaa in Finland. The purpose of this thesis was to clarify the demand of new product group, interior fiber cement sheets, and opinions of the potential customers. The target company also wanted to know if there is something which needs to be improved in the marketing materials and what the target group thinks of the new line of fiber cement sheets. The theory of the thesis is based on marketing research although there can be found features from the theory of market research. The public thinks that marketing research and market research are based on same theory. However, they are not the same. Market research is part of marketing research. The thesis was made as qualitative research in form of theme interview. In total seven theme interviews were made during the spring and autumn of 2011 in metropolitan area of Finland. The research results showed that there is demand for the new product line of the Company. Interviewees showed their positive thoughts of the product line. Before launching the new product line the Company made a survey of the competitors which showed that there are no direct competitors for the new product line. The same result can be noticed in the answers of interviewees. They told that new product lines are always wanted and the product line of Company and its marketing materials received compliments. Environmental awareness of in-terviewers was clearly expressed in their answers. Nowadays ecology is a major factor and the color shades of product line were noted positively as being down to earth. A completely new product on the markets is a quite difficult starting point for any company, but the results of the research showed that with the right kind of marketing, a positively perceived product line will receive attention and success in the markets. The Company has successfully launched product lines in the past and this proves that the Company has right kind of strategy for marketing and product launches. Lack of contacts for new product line will be challenging. This is because the new product line is so different from the other product lines in the Company’s range. Despite of this, one of the product lines inspired the design of interior sheets collection. Although Company is known in construction industry, marketing of the new product line will be challenging. The research results showed that with a few actions, such as marketing in magazines and Internet, with a person who is specialized in fiber cement interior sheets, Company will achieve the desired result, namely, make the target group aware of the new product. I suggest that Company will accomplish further research few years from now. Research would give answers for the following questions: Have the development ideas achieved the targets? How the product line should be developed? Has the Company acquired a reputation in the interior market? Companies are going through continuous changes and development of new products is major factor in the business world. Further research would provide valuable information on how to launch a new product to markets which Company has not operated earlier....
Marketing research: Case Company The thesis was carried out for the target company, which is a construction materials company in the province of Uusimaa in Finland. The purpose of this thesis was to clarify the demand of new product group, interior fiber cement sheets, and opinions of the potential customers. The target company also wanted to know if there is something which needs to be improved in the marketing materials and what the target group thinks of the new line of fiber cement sheets. The theory of the thesis is based on marketing research although there can be found features from the theory of market research. The public thinks that marketing research and market research are based on same theory. However, they are not the same. Market research is part of marketing research. The thesis was made as qualitative research in form of theme interview. In total seven theme interviews were made during the spring and autumn of 2011 in metropolitan area of Finland. The research results showed that there is demand for the new product line of the Company. Interviewees showed their positive thoughts of the product line. Before launching the new product line the Company made a survey of the competitors which showed that there are no direct competitors for the new product line. The same result can be noticed in the answers of interviewees. They told that new product lines are always wanted and the product line of Company and its marketing materials received compliments. Environmental awareness of in-terviewers was clearly expressed in their answers. Nowadays ecology is a major factor and the color shades of product line were noted positively as being down to earth. A completely new product on the markets is a quite difficult starting point for any company, but the results of the research showed that with the right kind of marketing, a positively perceived product line will receive attention and success in the markets. The Company has successfully launched product lines in the past and this proves that the Company has right kind of strategy for marketing and product launches. Lack of contacts for new product line will be challenging. This is because the new product line is so different from the other product lines in the Company’s range. Despite of this, one of the product lines inspired the design of interior sheets collection. Although Company is known in construction industry, marketing of the new product line will be challenging. The research results showed that with a few actions, such as marketing in magazines and Internet, with a person who is specialized in fiber cement interior sheets, Company will achieve the desired result, namely, make the target group aware of the new product. I suggest that Company will accomplish further research few years from now. Research would give answers for the following questions: Have the development ideas achieved the targets? How the product line should be developed? Has the Company acquired a reputation in the interior market? Companies are going through continuous changes and development of new products is major factor in the business world. Further research would provide valuable information on how to launch a new product to markets which Company has not operated earlier....









