Haku
Viitteet 4011-4020 / 5020
Markkinointisuunnitelma: case Green Key -ympäristömerkki
(Laurea-ammattikorkeakoulu, 2012)
Yleinen kiinnostus ympäristöasioihin on lisääntynyt niin kuluttajien kuin yritysten keskuudessa. Myös matkailualalla ympäristön kuormitusta pyritään vähentämään, ja tätä varten on perustettu Green Key –ympäristömerkki Tanskassa vuonna 1994, joka helpottaa kuluttajia valitsemaan ympäristöystävällisen matkailukohteen kuten hotellin, ravintolan, leirintäalueen, museon tai huvi-puiston.
Tämän opinnäytetyön tarkoituksena on tehdä markkinointisuunnitelma Green Key Finlandille, joka on uusi yritys, ja vasta aloittamassa toimintaansa myymällä Green Key- ympäristömerkin käyttöoikeutta matkailualan yrityksille Suomessa. Lisäksi työssä selvitetään, löytyykö Green Key –ympäristömerkille kysyntää Suomessa matkailualan markkinoilla.
Teoreettinen viitekehys koostuu markkinoinnin suunnittelusta, kilpailukeinoista sekä markkinointimixistä. Keskeisiä käsitteitä, joihin työssä keskitytään, ovat markkinointisuunnitelma, kilpailukeino sekä ympäristömerkki. Teoriaosuuden lisäksi haastateltiin Tanskan ja Ruotsin Green Key -edustajia puhelimitse ja sähköpostitse. Haastattelujen tavoitteena oli saada tietoa siitä, miten muissa maissa Green Key:n markkinointi on toteutettu.
Empiirisessä tutkimuksessa tutkimusmenetelmänä käytettiin kvantitatiivista menetelmää. Tutkimus toteutettiin sähköisesti Laurea-ammattikorkeakoulun E-lomakkeella tammikuussa 2012. Kyselyn saatekirje ja linkki lähetettiin 193 yrityksen sähköpostiin. Vastauksia saatiin 45 kappaletta eli vastausprosentiksi muodostui 23,3 %. Tulokset analysoitiin sekä havainnollistettiin Microsoft Office Excel -tilasto-ohjelman avulla. Havainnollistamiseen käytettiin muun muassa ristiintaulukointia sekä diagrammeja.
Tutkimuksesta on paljon hyötyä aloittavalle yritykselle sekä mahdollisille yhteistyökumppaneille, jotka miettivät, kannattaako Green Key Finlandin toimintaa lähteä tukemaan. Lisäksi tutkimus auttaa aloittavaa yritystä sen suunnitellessa käytettäviä markkinointikeinoja Green Key:lle. Tutkimuksen tulosten perusteella Green Key Finland voi aloittaa toimintansa, mutta tärkeintä on saada ympäristömerkki yritysten tietoisuuteen, sillä ainoastaan 13,3 % vastaajista oli ennen tutkimukseen osallistumistaan kuullut Green Key:stä....
was to establish a marketing plan for Green Key Finland which is a new company selling the Green Key eco-license to travel companies in Finland. The research presented in this thesis investigates if there is a demand for the Green Key eco-label in the tourism...
was to establish a marketing plan for Green Key Finland which is a new company selling the Green Key eco-license to travel companies in Finland. The research presented in this thesis investigates if there is a demand for the Green Key eco-label in the tourism...
Pientalon osto ja virhetilanteet kaupanteossa ostajan näkökulmasta
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä käydään läpi pientalon ostoa ja virhetilanteita kaupanteossa. Opinnäytetyö on tutkielmatyyppinen ja katsantokanta on pientalon ostajan näkökulmasta. Työ on rajattu koskemaan ainoastaan käytettyjen pientalojen kauppaa ja...
The Purchase of Maisonette and the Errors in Trading from Purchaser’s Viewpoint This Bachelor’s thesis deals with maisonette purchase and the errors in trade. The thesis is a research based work and the viewpoint is to study from the purchaser’s view. The work is limited to concern only used maisonettes’ trade and quality errors. The work does not include new maisonettes and maisonettes in construction stage. From the errors in trade the work does not include judicial error, economic error and error of property rights. The purpose of this work is to study what kind of quality errors are there in maisonette trade, who is respon-sible for these errors and how mutual the errors are. The theory section discusses the different stages of purchasing a maisonette, the definition of quality error and the consequences of the error. The theory section deals also with the seller’s responsibility of notification and the purchaser’s responsibility of premilinary examination. The research section is formed by three interviews concerning three different maisonettes purchasing errors and the consequences of the errors. The research also includes statistics and documents which are analyzed and compared to the results of the interviews. All the interviews in the research section concerns humidity damaged maisonettes. In the interviewee situations the seller has been responsible to the errors. In all situations the seller has tried to hide the error or a part of it from the purchasers. In addition to these interviews the research contains official statistics and documents of different quality errors in trade. These results are reflected to the interviews. Counting from the statistics of Consumer Counseling the results point that there are errors in about five percent of maisonette trade. From all kinds of complaints concerning the trade of dwellings in the web site of Consumer Disputes Board, about 8,8 percent concerns the quality errors in maisonette trade. The third of the quality errors studied in the work was on the seller’s responsibility. That means about 33,3 percent. In the study there appeared inter alia quality errors concerning the condition of specific part of a building, humidity damages, acreage and consumption of electricity....
The Purchase of Maisonette and the Errors in Trading from Purchaser’s Viewpoint This Bachelor’s thesis deals with maisonette purchase and the errors in trade. The thesis is a research based work and the viewpoint is to study from the purchaser’s view. The work is limited to concern only used maisonettes’ trade and quality errors. The work does not include new maisonettes and maisonettes in construction stage. From the errors in trade the work does not include judicial error, economic error and error of property rights. The purpose of this work is to study what kind of quality errors are there in maisonette trade, who is respon-sible for these errors and how mutual the errors are. The theory section discusses the different stages of purchasing a maisonette, the definition of quality error and the consequences of the error. The theory section deals also with the seller’s responsibility of notification and the purchaser’s responsibility of premilinary examination. The research section is formed by three interviews concerning three different maisonettes purchasing errors and the consequences of the errors. The research also includes statistics and documents which are analyzed and compared to the results of the interviews. All the interviews in the research section concerns humidity damaged maisonettes. In the interviewee situations the seller has been responsible to the errors. In all situations the seller has tried to hide the error or a part of it from the purchasers. In addition to these interviews the research contains official statistics and documents of different quality errors in trade. These results are reflected to the interviews. Counting from the statistics of Consumer Counseling the results point that there are errors in about five percent of maisonette trade. From all kinds of complaints concerning the trade of dwellings in the web site of Consumer Disputes Board, about 8,8 percent concerns the quality errors in maisonette trade. The third of the quality errors studied in the work was on the seller’s responsibility. That means about 33,3 percent. In the study there appeared inter alia quality errors concerning the condition of specific part of a building, humidity damages, acreage and consumption of electricity....
Perehdyttäjien osaamisen lisäämisen - Case Luottokunta
(Laurea-ammattikorkeakoulu, 2012)
Luottokunta on Suomen johtava korttimaksamisen palveluyhtiö ja Pohjoismaiden toiseksi suurin luottokorttitapahtumien välittäjä. Se tarjoaa palveluita kuluttajille, kaupoille ja pankeille tavoitteenaan tehdä korttimaksamisesta entistäkin sujuvampaa...
Luottokunta is the leading card payment service provider In Finland and the second largest credit card transaction moderator in the Nordic Countries. It was established in the 1960’s when the bankers and merchants of Helsinki’s Aleksanterinkatu decided to make payment more efficient and flexible. The objective of Luottokunta is to make card payments in a reliable and professional fashion, and provide services for everyone involved: consumers, merchants and banks. Luottokunta’s Human Resources Development Department (HRDD) commissioned this thesis, which was written between 2011-2012. Three objectives were set for the thesis. The first was to establish the level of know-how of the mentors involved in the orientation of new employees. The second goal was to identify the resources mentors would need to improve orientation, and the third was to present development proposals for improving the company’s orientation process in the future. The theoretical framework is based on a discussion of various theories of human resources development, learning and workplace orientation. In addition to these themes, the thesis studies more specifically the history of orientation, its design and value. This leads to an evaluation of orientation, and its value for Luottokunta. The research method was qualitative, and the chosen data collection method was the semi- structured themed interview. Interviews were held in two groups, and there were five mentors present in total. During the interviews, 12 questions were asked and their order of presentation was agreed in advance with Luottokunta’s contact person from HRDD. The interviews were recorded and transcribed. Based on the research results, Luottokunta’s mentors have a strong level of expertise gained during their work career. Concerning orientation, the mentors expressed the wish that written guidelines be produced to support the process. The results also indicate that mentors need more dedicated time to implement orientation. Finally, training and learning events were felt to improve the know-how needed in the process. The development proposals presented to the HRDD suggested a stronger role for the Department’s in participating in the orientation process together with the mentors than is the case at present. Superiors were asked in the future to pay more attention to the distribution of roles in orientation. Chemistry between the mentor and the new employee should be thought through more carefully before orientation. Luottokunta could exploit the appointed mentors’ standards, and provide more multifaceted occasions for training. The event “Welcome To Luottokunta” could be made more interactive in the future than it is at present....
Luottokunta is the leading card payment service provider In Finland and the second largest credit card transaction moderator in the Nordic Countries. It was established in the 1960’s when the bankers and merchants of Helsinki’s Aleksanterinkatu decided to make payment more efficient and flexible. The objective of Luottokunta is to make card payments in a reliable and professional fashion, and provide services for everyone involved: consumers, merchants and banks. Luottokunta’s Human Resources Development Department (HRDD) commissioned this thesis, which was written between 2011-2012. Three objectives were set for the thesis. The first was to establish the level of know-how of the mentors involved in the orientation of new employees. The second goal was to identify the resources mentors would need to improve orientation, and the third was to present development proposals for improving the company’s orientation process in the future. The theoretical framework is based on a discussion of various theories of human resources development, learning and workplace orientation. In addition to these themes, the thesis studies more specifically the history of orientation, its design and value. This leads to an evaluation of orientation, and its value for Luottokunta. The research method was qualitative, and the chosen data collection method was the semi- structured themed interview. Interviews were held in two groups, and there were five mentors present in total. During the interviews, 12 questions were asked and their order of presentation was agreed in advance with Luottokunta’s contact person from HRDD. The interviews were recorded and transcribed. Based on the research results, Luottokunta’s mentors have a strong level of expertise gained during their work career. Concerning orientation, the mentors expressed the wish that written guidelines be produced to support the process. The results also indicate that mentors need more dedicated time to implement orientation. Finally, training and learning events were felt to improve the know-how needed in the process. The development proposals presented to the HRDD suggested a stronger role for the Department’s in participating in the orientation process together with the mentors than is the case at present. Superiors were asked in the future to pay more attention to the distribution of roles in orientation. Chemistry between the mentor and the new employee should be thought through more carefully before orientation. Luottokunta could exploit the appointed mentors’ standards, and provide more multifaceted occasions for training. The event “Welcome To Luottokunta” could be made more interactive in the future than it is at present....
Investointilaskentamallin suunnittelu ja toteuttaminen Case: Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli suunnitella ja toteuttaa investointilaskentamalli suomalaiselle pörssiyritykselle. Tavoitteena oli investointilaskennan laajamittainen tarkastelu sekä tuottojen ja kustannusten eritteleminen. Case...
The purpose of this thesis was to design and execute an investment calculation model for a company listed on the Finnish stock exchange. The objective was a large-scale examination of the investment calculation and analysis of income and costs. The investment calculation model that the case company used earlier was found to be defective. The payback-period was the only method that the company used for investment calculation. The calculation only provided information about gross profits and expenses and did not express actual results and performance of investments. Research for the thesis was carried out using qualitative research methods in which data was collected through theme interviews. These were used to determine the current method used by the company to calculate investments, the object of investment and needs for a new investment calculation model. The results that were obtained from the theme interviews were utilized in the planning of the investment calculation model. In addition to the interviews, relevant theory was examined to help plan and create the investment calculation model. The investment calculation model was constructed in Microsoft Excel and made to correspond to the needs of the case company. The new model that was developed is suitable for any investment object. Detailed instructions were written for the investment calculation model so that every person in the investment process of the case company is able to use the model and understand its operating principle. In the investment calculation model are several different calculation methods, which are used to support decision-making. By using different methods it is possible to minimize the weaknesses of individual methods. The profitability analysis can therefore also be considered more reliable. With the help of the investment calculation model the company is able to follow the development of profits and expenses during and after the investment process. The exact calculations make it possible to follow-up investment afterwards, which is an important part of the investment process....
The purpose of this thesis was to design and execute an investment calculation model for a company listed on the Finnish stock exchange. The objective was a large-scale examination of the investment calculation and analysis of income and costs. The investment calculation model that the case company used earlier was found to be defective. The payback-period was the only method that the company used for investment calculation. The calculation only provided information about gross profits and expenses and did not express actual results and performance of investments. Research for the thesis was carried out using qualitative research methods in which data was collected through theme interviews. These were used to determine the current method used by the company to calculate investments, the object of investment and needs for a new investment calculation model. The results that were obtained from the theme interviews were utilized in the planning of the investment calculation model. In addition to the interviews, relevant theory was examined to help plan and create the investment calculation model. The investment calculation model was constructed in Microsoft Excel and made to correspond to the needs of the case company. The new model that was developed is suitable for any investment object. Detailed instructions were written for the investment calculation model so that every person in the investment process of the case company is able to use the model and understand its operating principle. In the investment calculation model are several different calculation methods, which are used to support decision-making. By using different methods it is possible to minimize the weaknesses of individual methods. The profitability analysis can therefore also be considered more reliable. With the help of the investment calculation model the company is able to follow the development of profits and expenses during and after the investment process. The exact calculations make it possible to follow-up investment afterwards, which is an important part of the investment process....
Asiakastyytyväisyystutkimus sairausturva-vakuutuksen korvauspalvelun toimivuudesta : Case: Vakuutusyhtiö X
(Laurea-ammattikorkeakoulu, 2012)
Opinnäyteyön tavoitteena oli tutkia mitä mieltä sairausturva-vakuutuksen ottaneet asiakkaat ovat saamastaan korvauspalvelusta ja kuinka korvauspalvelua tämän perusteella voitaisiin kehittää. Tutkimus kohdistui Vakuutusyhtiö X:ään, joka on yksi...
Customer satisfactory survey of the health insurance : case insurance company X The purpose of this thesis was to explore how the claims service could be improved based on what the customers who have the health insurance think about the service. The survey focused on Insurance Company X which is one of the well-known insurance companies in Finland. The idea came from the need of claims service teams and the team supervisors need to get information about the customer satisfaction. This kind of customer satisfactory survey has never been done of this type of insurance in Insurance Company X; therefore the survey was necessary for the company. The purpose was that the claims service could be developed more customer-oriented based on the information gotten from the customer satisfactory survey. The surveys theoretical part consisted of literature written about customer satisfaction, customer satisfaction surveys and service quality. The expertise of the researcher was also exploited in making the survey. The survey was conducted as quantitative research by using a questionnaire made for this purpose. The questionnaire consisted of three identifying questions and eleven arguments of the claims service. All the results of the survey were analyzed with SPSS –software and using literature written of the subject. The result of the survey revealed that most of the customers were fairly satisfied with the health insurance claims service. Majority of the customers agreed completely or mostly that their claims are handled professionally and promptly and that the customers are treated well. The survey revealed also that reporting the customers about the claims handling time, the clarity of the given decisions and the handling times of the payment commitments could be improved. One of the strategies of the Insurance Company X is to make the customers so satisfied that they would recommend other people to take their insurances from Insurance Company X. This would increase the possibility for the company to increase its market share. The claims service can be developed based on the result of the customer satisfactory survey in order to reach the target strategy. The claims service is one of the main function of the company and therefore it is crucial for the Insurance Company X's future that the customers are satisfied in this function....
Customer satisfactory survey of the health insurance : case insurance company X The purpose of this thesis was to explore how the claims service could be improved based on what the customers who have the health insurance think about the service. The survey focused on Insurance Company X which is one of the well-known insurance companies in Finland. The idea came from the need of claims service teams and the team supervisors need to get information about the customer satisfaction. This kind of customer satisfactory survey has never been done of this type of insurance in Insurance Company X; therefore the survey was necessary for the company. The purpose was that the claims service could be developed more customer-oriented based on the information gotten from the customer satisfactory survey. The surveys theoretical part consisted of literature written about customer satisfaction, customer satisfaction surveys and service quality. The expertise of the researcher was also exploited in making the survey. The survey was conducted as quantitative research by using a questionnaire made for this purpose. The questionnaire consisted of three identifying questions and eleven arguments of the claims service. All the results of the survey were analyzed with SPSS –software and using literature written of the subject. The result of the survey revealed that most of the customers were fairly satisfied with the health insurance claims service. Majority of the customers agreed completely or mostly that their claims are handled professionally and promptly and that the customers are treated well. The survey revealed also that reporting the customers about the claims handling time, the clarity of the given decisions and the handling times of the payment commitments could be improved. One of the strategies of the Insurance Company X is to make the customers so satisfied that they would recommend other people to take their insurances from Insurance Company X. This would increase the possibility for the company to increase its market share. The claims service can be developed based on the result of the customer satisfactory survey in order to reach the target strategy. The claims service is one of the main function of the company and therefore it is crucial for the Insurance Company X's future that the customers are satisfied in this function....
Osakesijoittaminen : Opas aloittavalle osakesijoittajalle
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli tehdä tiivis ja helposti ymmärrettävä opas osakesijoittamisen aloittamisesta kiinnostuneille. Vaikkakin oppaan tarkoituksena oli olla helppolukuinen ja kompakti tietopaketti, keskityttiin oppaassa myös sen...
The purpose of this thesis was to produce a compact, easy to understand yet comprehensive guide for those interested in investing in stocks. There are numerous similar guides already available. However, the focus of this guide is mainly to assist those just beginning to invest in stocks needing information about the main challenges involved. The guide offers an overview of investment in stocks in general and examines in more detail certain areas of stock investing seen as important, covering areas such as what it takes to start stock investing, what the risk of investing in stocks include, and how an investor can find the most profitable stocks. The guide is not intended to prepare the reader to become a professional investor, but to help him or her to get started and to encourage those who are interested in stock investing. The guide summarizes information from various sources, offering only the best and the most important guidelines of stock investing. At the beginning of the guide the reader is steered to become interested in investing in stocks by understanding their profitability compared to the most other investment instruments. Stocks can increase in value as well as provide a form of capital growth, with a regular income stream. No other forms of investment such as bank deposits or bonds usually include the possibility of increase in value. The interest income, which these investment instruments provide, may not even cover the depreciation in the value of money. Stocks provide regular dividend income and the longer the stocks are kept the greater the dividend income produced. Short-term investing is usually performed only because of an increase in value, but the long-term investor seeks a return on both increases in value and capital growth with a regular income stream. Even though, stock investing has proven to be one the most productive forms of investment, it still has its own risks. The guide also covers the risks included in stock investing. A frustrating fact is that the risk and return expectations always affect each other. The higher the risk, the higher the expected return. Stock investing includes the major risk of losing the entire invested capital. The guide highlights a number of ways to reduce the risk of a person’s investments and how the risk of the investment portfolio can be balanced according to ones requirements. The concrete output of this thesis and guide is to help stock investors get started and identify a profitable stock. Advice from this guide will help stock investor to make stock investing profitable which is the main purpose of stock investing. There are also 10 valuable recommendations at the end of the thesis which can help novice investors to gain this purpose when followed....
The purpose of this thesis was to produce a compact, easy to understand yet comprehensive guide for those interested in investing in stocks. There are numerous similar guides already available. However, the focus of this guide is mainly to assist those just beginning to invest in stocks needing information about the main challenges involved. The guide offers an overview of investment in stocks in general and examines in more detail certain areas of stock investing seen as important, covering areas such as what it takes to start stock investing, what the risk of investing in stocks include, and how an investor can find the most profitable stocks. The guide is not intended to prepare the reader to become a professional investor, but to help him or her to get started and to encourage those who are interested in stock investing. The guide summarizes information from various sources, offering only the best and the most important guidelines of stock investing. At the beginning of the guide the reader is steered to become interested in investing in stocks by understanding their profitability compared to the most other investment instruments. Stocks can increase in value as well as provide a form of capital growth, with a regular income stream. No other forms of investment such as bank deposits or bonds usually include the possibility of increase in value. The interest income, which these investment instruments provide, may not even cover the depreciation in the value of money. Stocks provide regular dividend income and the longer the stocks are kept the greater the dividend income produced. Short-term investing is usually performed only because of an increase in value, but the long-term investor seeks a return on both increases in value and capital growth with a regular income stream. Even though, stock investing has proven to be one the most productive forms of investment, it still has its own risks. The guide also covers the risks included in stock investing. A frustrating fact is that the risk and return expectations always affect each other. The higher the risk, the higher the expected return. Stock investing includes the major risk of losing the entire invested capital. The guide highlights a number of ways to reduce the risk of a person’s investments and how the risk of the investment portfolio can be balanced according to ones requirements. The concrete output of this thesis and guide is to help stock investors get started and identify a profitable stock. Advice from this guide will help stock investor to make stock investing profitable which is the main purpose of stock investing. There are also 10 valuable recommendations at the end of the thesis which can help novice investors to gain this purpose when followed....
Tapahtumamarkkinointi maineen uudistajana
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli selvittää tapahtuman järjestämiseen kuuluvat osa-alueet ja toimia opastavana apuna tapahtumaa järjestävälle organisaatiolle sekä tarkastella kuinka tapahtumat voivat vaikuttaa organisaation maineeseen. Työn toimeksiantajana oli Keravan kaupunki, jonka tarkoituksena oli järjestää 2012 joulumarkkinat ensimmäistä kertaa Keravalla. Tämä opinnäytetyö on yksi osa joulumarkkinoiden suunnitteluvaihetta.
Työn teoreettinen viitekehys muodostui tapahtumamarkkinoinnin keskeisistä käsitteistä; miten tapahtuma järjestetään, kuinka tapahtumat muuntavat organisaation mainetta ja miten tapahtumia markkinoidaan. Teoreettisen viitekehyksen lopussa avattiin Keravan kaupungin joulumarkkinat – tapahtuma. Työssä käytiin ensin läpi tapahtuman järjestämisen vaiheet, suunnittelusta jälkimarkkinointiin. Markkinoinnissa kerrottiin mitä tapahtuman markkinointiin kuuluu ja miten se vaikuttaa organisaation maineeseen tai imagoon. Viimeisessä osassa pe-rehdyttiin Keravan joulumarkkinoihin ja selvitettiin muut lähipiirin samaan aikaan järjestettävät tapahtumat.
Opinnäytetyö toteutettiin kvalitatiivisena eli laadullisena tutkimuksena. Tutkimusmenetelmänä opinnäytetyössä käytettiin teemahaastattelua. Opinnäytetyötä varten haastateltiin pieni määrä ennalta valittuja yrittäjiä, jotka olivat kiinnostuneita osallistumaan tapahtumaan. Teemahaastattelun kysymykset noudattavat Keravan kaupungin edustajien kanssa läpi käytyä runkoa.
Haastatteluista nousi esiin erilaisia toiveita ja kokemuksia. Haastatteluista kävi ilmi, että yrittäjät ovat olleet paljon mukana samankaltaisilla tapahtumilla. Heidän mielestään tapahtumien suunnittelu on usein jätetty puoliväliin, joka myös näkyy tapahtuman ilmapiirissä. Suurimpana toiveena yrittäjillä oli nimenomaan osallistua hyvin järjestettyyn tapahtumaan, jossa myytävä tavara vastaa tapahtuman teemaa. Yrittäjät haluavat yrityksensä ja brändinsä näkyvän tapahtumassa positiivisella tavalla ja he haluavat tapahtuman ilmapiirin huokuvan hyvää joulumieltä.
Keravan kaupunki käytti haastatteluista nousseita ideoita hyväksi tapahtuman myöhemmässä suunnittelussa. He käyttivät hyödyksi myös opinnäytetyöni teoriaosuutta tapahtuman suunnittelussa. Teoriaosuudesta on myös hyötyä muille tapahtumaa suunnitteleville organisaatioille....
of the concepts of event marketing. How events are orga-nized, how events can transform the organization´s reputation and how events are marketed. Kerava´s Christmas fair will be looked through more closely at the end of the theoretical framework of this thesis...
of the concepts of event marketing. How events are orga-nized, how events can transform the organization´s reputation and how events are marketed. Kerava´s Christmas fair will be looked through more closely at the end of the theoretical framework of this thesis...
Kehittämissuunnitelma : case:Naturet-maalämpöneste
(Laurea-ammattikorkeakoulu, 2012)
Maalämpö on yleistyvä ja ympäristöystävällinen rakennusten sekä käyttövesien lämmitysmuoto. Maalämpönestettä käytetään lämmönsiirtonesteenä maalämpöjärjestelmissä sekä kohteissa joissa maalämpönesteen on kestettävä ...
Kilpailijoiden kartoitus yritysliikuntakentällä Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni tarkoituksena on tutkia Yritys X:n kilpailijoiden toimintaa yritysliikuntakentällä pääkaupunkiseudun alueella. Tarkoituksena on selvittää jo olemassa olevien dokumenttien ja puolistrukturoidun haastattelun avulla Yritys X:n viiden (5...
Surveying the physical activity services of competitors: a case study of Company X The purpose of this thesis is to examine the physical activity services for corporations in the capital area of the competitors of Company X. The purpose is to determine how Company X`s five most prominent competitors attract their corporate clients, what services they offer, how these services function and how they are priced and marketed. To obtain this information existing documents were reviewed and a semi- structured interview conducted. After this, benchmarking was used to compare the services to those of Company X. Of the competitors surveyed four are sport centers and one is more clearly profiled as an expert in physical wellness. This study was conducted using qualitative research methods. The semi-structured interview was completed by nine (9) companies, which are the clients of the competitors of Company X. The interview data was gathered between 30.3 and 18.4.2012. In the theoretical section of the thesis the concept of competition is first analysed, including related terms such as competitive advantage, competitor, competitor control, competition and competitor analysis and the use of competitor information and its resources. After this, important terms related to services are defined, such as service marketing, pricing, developing and the creation of new service ideas. According to the research results, four of the competitors focus their corporate services mainly on selling and marketing their memberships, causing them to neglect their remaining services. The competitors’ main service of physical activity functions well, unlike supporting services such as customer service, charging and service marketing to the companies. According to the research results, Company X`s physical activity services for companies are in a good position compared to their competitors. For this reason the services and operation of their competitors did not introduce new ideas for Company X, except in several minor areas. However, the research results did assist Company X in understanding how other sports centers function in the capital area and to understand clients` needs better....
Surveying the physical activity services of competitors: a case study of Company X The purpose of this thesis is to examine the physical activity services for corporations in the capital area of the competitors of Company X. The purpose is to determine how Company X`s five most prominent competitors attract their corporate clients, what services they offer, how these services function and how they are priced and marketed. To obtain this information existing documents were reviewed and a semi- structured interview conducted. After this, benchmarking was used to compare the services to those of Company X. Of the competitors surveyed four are sport centers and one is more clearly profiled as an expert in physical wellness. This study was conducted using qualitative research methods. The semi-structured interview was completed by nine (9) companies, which are the clients of the competitors of Company X. The interview data was gathered between 30.3 and 18.4.2012. In the theoretical section of the thesis the concept of competition is first analysed, including related terms such as competitive advantage, competitor, competitor control, competition and competitor analysis and the use of competitor information and its resources. After this, important terms related to services are defined, such as service marketing, pricing, developing and the creation of new service ideas. According to the research results, four of the competitors focus their corporate services mainly on selling and marketing their memberships, causing them to neglect their remaining services. The competitors’ main service of physical activity functions well, unlike supporting services such as customer service, charging and service marketing to the companies. According to the research results, Company X`s physical activity services for companies are in a good position compared to their competitors. For this reason the services and operation of their competitors did not introduce new ideas for Company X, except in several minor areas. However, the research results did assist Company X in understanding how other sports centers function in the capital area and to understand clients` needs better....
Liikeidea - Ravintola Butadon
(Laurea-ammattikorkeakoulu, 2012)
Liikeidea on yrityksen ydin, kuvaus yrityksen tavasta menestyä. Kun liikeidea on omaperäinen ja vaikea jäljitellä, sillä on useimmiten helpompi kilpailla ja menestyä.
Tämän opinnäytetyön tarkoituksena on luoda selkeä ...









