Haku
Viitteet 4041-4050 / 5020
Kilpailukykyyn vaikuttavat tekijät sosiaalisessa mediassa : case: Pohjantähti Keskinäinen Vakuutusyhtiö
(Laurea-ammattikorkeakoulu, 2012)
huomioon suunnitellessaan sosiaaliseen mediaan mukaan lähtemistä. Opinnäytetyön avulla oltiin osana kehittämässä Pohjantähden toimintaa kilpailukykyisemmäksi ja sitä kautta nykyaikaisemmaksi, mutta myös asiakkaiden tarpeita paremmin vastaavaksi...
Matters which influence competitiveness in social media : case: Pohjantähti Mutual Insurance Company Pohjantähti Mutual Insurance Company, which is the commissioner of this Thesis, intended to make social media part of their business operations. The aim of the Thesis is to clarify what matters Pohjantähti Mutual Insurance Company should consider when planning to use social media. Part of the purpose of the Thesis was to develop the operations of Pohjantähti to be more competitive and therefore more up-to-date, but also to meet customers’ needs better. The Thesis explored how the competition operated in social media. It also looked into other ways of reaching customers and target groups, and focused on the matters influencing the company’s competitiveness and trough that mapping Pohjantähti’s competitiveness in social media in comparison to other similar companies. Researching the competitors was done by following various social media services. For each service it was investigated if companies in the same field as Pohjantähti Mutual Insurance Company were using the service and how. As the result of the Thesis the commissioner received valuable information about the operations of their competitors in social media. Thanks to the work Pohjantähti Mutual Insurance Company gained information on what factors influence their competitiveness, which it will take into account when planning their social media strategy....
Matters which influence competitiveness in social media : case: Pohjantähti Mutual Insurance Company Pohjantähti Mutual Insurance Company, which is the commissioner of this Thesis, intended to make social media part of their business operations. The aim of the Thesis is to clarify what matters Pohjantähti Mutual Insurance Company should consider when planning to use social media. Part of the purpose of the Thesis was to develop the operations of Pohjantähti to be more competitive and therefore more up-to-date, but also to meet customers’ needs better. The Thesis explored how the competition operated in social media. It also looked into other ways of reaching customers and target groups, and focused on the matters influencing the company’s competitiveness and trough that mapping Pohjantähti’s competitiveness in social media in comparison to other similar companies. Researching the competitors was done by following various social media services. For each service it was investigated if companies in the same field as Pohjantähti Mutual Insurance Company were using the service and how. As the result of the Thesis the commissioner received valuable information about the operations of their competitors in social media. Thanks to the work Pohjantähti Mutual Insurance Company gained information on what factors influence their competitiveness, which it will take into account when planning their social media strategy....
Asiakastyytyväisyystutkimus Case: Top-Sport Oy Jumbo
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin Top-Sport Oy:n Jumbon myymälää ja sen asiakastyytyväisyyttä. Työssä tutkittiin, kuinka tyytyväisiä asiakkaat ovat Top-Sportin asiakaspalveluun, tuotteisiin ja ostokokemukseen yleensä. Tutkimuksessa selvitettiin...
Customer Satisfaction Research Case: Top-Sport Oy (Ltd) Jumbo This Bachelor’s thesis deals with Top-Sport Oy (Ltd) shopping center Jumbo’s store and its customer satisfaction. The study researches how satisfied customers with Top-Sport’s customer service, products and the shopping experience in general. The research also investigates what kind of clientele Top-Sport has. The research was carried out November 11th- December 10th in 2011 in the store using a paper form. The total number of answers was 102. The sample was random visitors of the store and anyone was able to fill in the form. The aim of the research was find out what the condition of the customer satisfaction is at the moment and what kind of clientele Top-Sport has. The research also examined customers buying habits and what kind of products they were looking for. The research was important because similar research has not been made in this store and it will help the case company to develop its services and store. When competition becomes harder, the importance of customer service and the right kinds of products will continue to grow. Consequently it was good to find out the level in which the company is at the moment. The theory was based mainly on literature for this field of study. The research provided important information about the customer satisfaction and especially of things where there is need for development. This research did not pointed out major repair subjects. The structure of clientele was also found and based on that it was possible to figure out the typical customer of the store. After theses it was possible to draw some conclusions of the current condition and do some small development suggestions....
Customer Satisfaction Research Case: Top-Sport Oy (Ltd) Jumbo This Bachelor’s thesis deals with Top-Sport Oy (Ltd) shopping center Jumbo’s store and its customer satisfaction. The study researches how satisfied customers with Top-Sport’s customer service, products and the shopping experience in general. The research also investigates what kind of clientele Top-Sport has. The research was carried out November 11th- December 10th in 2011 in the store using a paper form. The total number of answers was 102. The sample was random visitors of the store and anyone was able to fill in the form. The aim of the research was find out what the condition of the customer satisfaction is at the moment and what kind of clientele Top-Sport has. The research also examined customers buying habits and what kind of products they were looking for. The research was important because similar research has not been made in this store and it will help the case company to develop its services and store. When competition becomes harder, the importance of customer service and the right kinds of products will continue to grow. Consequently it was good to find out the level in which the company is at the moment. The theory was based mainly on literature for this field of study. The research provided important information about the customer satisfaction and especially of things where there is need for development. This research did not pointed out major repair subjects. The structure of clientele was also found and based on that it was possible to figure out the typical customer of the store. After theses it was possible to draw some conclusions of the current condition and do some small development suggestions....
Liiketoimintasuunnitelma aloittavalle yritykselle
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena on laatia liiketoimintasuunnitelma aloittavalle huonekalusteiden entisöintiyritykselle. Opinnäytetyö tuli toimeksiantona entisöijä-artesaanilta, joka on perustamassa omaa yritystä sivutoimeksi ansiotyönsä ohelle. Opinnäytetyön tarkoituksena on tutkia miten kattava liiketoimintasuunnitelma laaditaan ja tutkimuksen pohjalta laatia yrittäjälle liiketoimintasuunnitelma. Liiketoimintasuunnitelman mallina olen käyttänyt Finnveran liiketoimintasuunnitelmaa, jota olen hieman muokannut, jotta se sopii paremmin kyseessä olevalle yritykselle.
Tämä opinnäytetyö on toiminnallinen työ ja tutkimusaineisto on kerätty käyttämällä teemahaastattelua sekä kirjoituspöytätutkimusta. Kirjoituspöytätutkimuksen avulla olen pyrkinyt löytämään vastauksen tutkimusongelmaani: millainen on kattava liiketoimintasuunnitelma. Tutkimukseni käsittelee liiketoimintasuunnitelman kirjoittamista sekä sen sisältöä. Kirjoituspöytätutkimuksessa selvisi, että liiketoimintasuunnitelma koostuu seuraavista osioista: yrityksen lähtötilanteen kuvaus, toimintaympäristön analyysi, kilpailija-analyysi, asiakasanalyysi, yrityksen tavoitteet ja strategia, liikeidea, markkinointisuunnitelma, taloussuunnitelma, riskikartoitus ja riskienhallintasuunnitelma sekä yrityksen SWOT-analyysi. Näiden lisäksi opinnäytetyön teoriaosuudessa esittelen yritysmuodot sekä käsittelen keskeisiä talouden käsitteitä.
Yrittäjää haastattelemalla olen kerännyt olennaista tietoa yrittäjästä ja yrityksestä liiketoimintasuunnitelmaa varten. Haastattelussa halusin selvittää yrittäjän motiivit yrittäjäksi ryhtymisen taustalla, hänen toiminta-ajatuksensa, ammatilliset ja taloudelliset resurssinsa, tavoitteensa ja arvonsa yrittäjänä, millaisia mahdollisuuksia, uhkia ja riskejä hän näkee yritystoimintaan liittyvän sekä mitkä ovat hänen vahvuutensa ja heikkoutensa.
Kirjoituspöytätutkimuksesta ja haastattelusta saadun materiaalin perusteella olen laatinut yrittäjälle liiketoimintasuunnitelman. Liiketoimintasuunnitelma on laadittu yrittäjälle työkaluksi, joka on apuna yrityksen perustamisvaiheessa sekä myös tulevaisuudessa kehitettäessä liiketoimintaa. Yrittäjä halusi pitää liiketoimintasuunnitelmansa salaisena, joten siksi sitä ei julkaista tässä opinnäytetyössä....
analysis, competitor analysis, customer segmentation, the company' s goals and strategy, business idea, marketing plan, financial plan, risk analysis, and SWOT-analysis. In addition, the theory section of this thesis also describes different business forms...
analysis, competitor analysis, customer segmentation, the company' s goals and strategy, business idea, marketing plan, financial plan, risk analysis, and SWOT-analysis. In addition, the theory section of this thesis also describes different business forms...
Liiketoimintasuunnittelma aloittavalle tapahtumamarkkinointiyritykselle
(Laurea-ammattikorkeakoulu, 2012)
Tapahtuma-ala on suhdanneherkkä, mutta samalla kasvava ala, joka tarjoaa myös tulevaisuu-dessa uusia työpaikkoja ja mahdollisuuksia. Tämän opinnäytetyön tarkoituksena oli tehdä lii-ketoimintasuunnitelma aloittavalle tapahtumamarkkinointiyritykselle. Tavoitteena oli laatia liiketoimintasuunnitelmasta mahdollisimman toteutuskelpoinen ja kattava. Tässä opinnäytetyössä on keskitytty ohjelmapalveluihin erityisesti työhyvinvoinnin ja sitä edistävien tilaisuuksien kehittämisen näkökulmasta.
Ajatus tämän alan liiketoimintasuunnitelman tekemisestä lähti opiskelijan omasta kiinnostuksesta alaan sekä yrittäjyyteen. Liiketoimintasuunnitelma on toteutettu niin, että sitä on mahdollista käyttää myöhemmin yritystä perustaessa sekä rahoitusta tai tukea haettaessa.
Opinnäytetyön teoriaosuus koostuu tapahtumamarkkinoinnista sekä työhyvinvoinnin edistämisestä, hyödyistä ja kehittämismahdollisuuksista ohjelmapalveluiden avulla. Lisäksi teoriaosuudessa käsitellään liiketoimintasuunnitelmaan kuuluvia aihealueita. Teorian pohjalta tehty liiketoimintasuunnitelma on opinnäytetyön liitteenä. Opinnäytetyön toteutus-osassa pohjustetaan opiskelijan liiketoimintasuunnitelmassa tehtyjä valintoja ja pohditaan opinnäytetyön teoriaa käytännössä....
was to create a business plan for a new event marketing company. The main aim was to make the plan comprehensive and possible to implement. This thesis concentrates on the program services especially from the perspective of the wellbeing at work and developing...
was to create a business plan for a new event marketing company. The main aim was to make the plan comprehensive and possible to implement. This thesis concentrates on the program services especially from the perspective of the wellbeing at work and developing...
Vastuualueiden jako työntekijätasolla- Case Gigantti Tammisto
(Laurea-ammattikorkeakoulu, 2012)
toimipisteessä sekä mahdollisesti myös muissa myymälöissä. Lisäksi tavoitteena oli selvittää näkemyserot ja yhteneväisyydet myyjien ja johtoryhmän välillä. Tutkimuksessa selvitettiin myös, miten työntekijöitä voisi motivoida toteut-tamaan käytännössä...
Division of responsibilities at the level of the employee - a case study of Gigantti The purpose of this thesis, which was commissioned by Gigantti Tammisto Megastore, was to improve the distribution of responsibilities among the company’s employees, taking advantage of information provided in a new theoretical base plan. The main objective was to provide useful information that could be put into practice at the client's site, and possibly at other locations as well. An additional objective was to examine the differences and similarities between the opinions of the sales staff and the management team. Alternative ways to motivate the employees of Tammisto Megastore to carry out the changes in the distribution of responsibilities in reality were also investigated for this thesis. The theoretical section of this thesis consists of information on internal marketing, change management, and motivation. The foundation for the empirical section of the thesis is laid out in the first section. The empirical research was conducted through themed interviews, collecting research material from selected members of the sales staff and management of Tammisto Megastore. The selected individuals were initially questioned in written form, and the research was completed with personally conducted interviews. The results were ana-lyzed manually, using a colour-coding method to identify differences. The study provided valuable information about thoughts and opinions regarding the new plan for responsibility distribution. Based on the results, both the members of the management team and the sales staff thought that the most effective way to control order and cleanliness would be through thorough and frequently held follow-ups. Thus executing the new in-store responsibility distribution plan would not appear to be a problem, as long as the sellers and the management team continue to communicate well with each other. Some viable proposals considering the development of the plan are also outlined in the study....
Division of responsibilities at the level of the employee - a case study of Gigantti The purpose of this thesis, which was commissioned by Gigantti Tammisto Megastore, was to improve the distribution of responsibilities among the company’s employees, taking advantage of information provided in a new theoretical base plan. The main objective was to provide useful information that could be put into practice at the client's site, and possibly at other locations as well. An additional objective was to examine the differences and similarities between the opinions of the sales staff and the management team. Alternative ways to motivate the employees of Tammisto Megastore to carry out the changes in the distribution of responsibilities in reality were also investigated for this thesis. The theoretical section of this thesis consists of information on internal marketing, change management, and motivation. The foundation for the empirical section of the thesis is laid out in the first section. The empirical research was conducted through themed interviews, collecting research material from selected members of the sales staff and management of Tammisto Megastore. The selected individuals were initially questioned in written form, and the research was completed with personally conducted interviews. The results were ana-lyzed manually, using a colour-coding method to identify differences. The study provided valuable information about thoughts and opinions regarding the new plan for responsibility distribution. Based on the results, both the members of the management team and the sales staff thought that the most effective way to control order and cleanliness would be through thorough and frequently held follow-ups. Thus executing the new in-store responsibility distribution plan would not appear to be a problem, as long as the sellers and the management team continue to communicate well with each other. Some viable proposals considering the development of the plan are also outlined in the study....
Erikieliset turistit luontokeskus Haltian asiakkaina
(Laurea-ammattikorkeakoulu, 2012)
Nuuksion kansallispuistoon valmistuu vuonna 2013 uusi luontokeskus Haltia. Metsähallituksen yhteistyö
Laurea-ammattikorkeakoulun kanssa mahdollisti oppilaita tekemään opinnäytetyönsä Haltia-projektin eri aiheista. Valitsin ...
Yleishyödyllisen osakeyhtiön verotus : case: Hyria koulutus Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön päätavoitteena oli tutkia yleishyödyllisen yhteisön verotuksen ongelmia, etenkin liittyen arvonlisäverotukseen asiantuntijapalveluissa sekä omaan käyttöön kiinteistöhallintapalveluissa. Työ on kirjoitettu case-yrityksen näkökulmasta. Tavoitteena oli selvittää, millaista on ollut yrityksen verotuskohtelu arvonlisäverotuksessa verrattuna muihin vastaaviin tapauksiin muissa yhteisöissä. Arvonlisäverotuksen lisäksi työssä tutkittiin yleisesti yleishyödyllisen yhteisön verotusta ja verovelvollisuuden määräytymistä.
Yleishyödyllisen yhteisön verotukseen liittyy muutamia erityiskysymyksiä, etenkin arvonlisäverotuksessa. Yleishyödyllisen yhteisön verovelvollisuus poikkeaa olennaisesti voittoa tavoittelevan yhteisön verovelvollisuudesta. Yleishyödyllistä yhteisöä ei ole tarkoitus verottaa kuten muita yhteisöjä, mutta toisaalta yleishyödyllisen yhteisön myymien tavaroiden ja palveluiden arvonlisäverorasitus tulee olla samanlainen muiden yhteisöjen kanssa.
Tutkimusmenetelmänä oli haastattelututkimus, joka toteutettiin case-yrityksen controllerin haastatteluna. Lisäksi tutkittiin aiempia kiinteistöhallintopalveluiden oman käytön arvonlisäverotukseen liittyviä oikeustapauksia, ja Verohallinnon case-yritykselle tekemiä ennakkoratkaisuja. Teoriaosuus opinnäytetyössä koostuu alan kirjallisuudesta, lainsäädännöstä ja Verohallinnon ohjeistuksista.
Teoriaosuudesta ja tutkimusosuudesta selviää, kuinka haastavaa on rajanveto arvonlisäverollisen ja arvonlisäverottoman palvelun välillä, etenkin kun kyseessä on yleishyödyllinen yhteisö. Tutkimusosuus keskittyy tutkimaan aiempia KHO:n antamia ratkaisuja oman käytön verollisuudesta kiinteistöhallintapalveluissa tapauksissa, joissa asianomainen yhteisö ei ole tyytynyt Verohallinnon antamaan ratkaisuun asiassa. Tutkimuksesta selviää, että Verohallinto ei ole tulkinnut oikein Euroopan Unionin arvonlisäverodirektiiviä langettaessaan päätöksiä arvonlisäverovelvollisuudesta case-yritykselle. Verohallinnon antamat ennakkoratkaisut case-yritykselle ovat ristiriidassa KHO:n vastaavissa tapauksissa antamien ratkaisujen kanssa....
management services. The thesis is written from the perspective of a case organization. The aim was to clarify how the case organization has been treated by the Finnish Tax Administration compared to other similar organizations. The thesis also studied...
management services. The thesis is written from the perspective of a case organization. The aim was to clarify how the case organization has been treated by the Finnish Tax Administration compared to other similar organizations. The thesis also studied...
Alustava viestintästrategia : Case: Laurea Lohja
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli Laurea Lohjan viestintäkenttää kartoittamalla ja kirjallisuutta hyödyntäen kerätä tarvittavat pohjatiedot Laurea Lohjan viestintästrategian laatimiseksi. Työn kannalta keskeistä oli selvittää viestinnän nykytila...
A Tentative communications strategy Case: Laurea Lohja The object of this thesis was to gather the required background material for creating a communications strategy for Laurea Lohja by using literature and by looking into the existing communications field. It was vital to find out the present state and challenges of communications at Laurea Lohja. The absence of the unit’s own communications strategy created the demand for the thesis. The theoretical subtext was based on communications strategy, communicational channels and stakeholders. The functional subtext was based on Laurea University of Applied Sciences, its unit in Lohja and its communicational channels and communications team. The main method of execution for this thesis was to gather relevant information about the subject from literature. In addition, a Learning Café event for students and a focused interview for two members of the communications team of Laurea Lohja were held. The result of this study was a tentative communications strategy to help in creating the actual communications strategy for Laurea Lohja. Laurea Lohja’s communicational needs, present state, principles and values, stakeholders, intentions, channels, indicators and responsibilities were presented in this thesis. The subject of communications was dealt from the viewpoint of internal and external communications. The two-tiered organization of communications at Laurea was taken into account. Although the final product did not create anything new, it gathered the existing information into one coherent whole. Because of its low attendance, the Learning Café event could not be considered a valid method of research. However, it provided an insight into the understandings of the present state of communications at Laurea Lohja. A proper student interview could be arranged as a further study. The results of this thesis could be used as a basis for the interview. Because the main object was to create the base for Laurea Lohja’s communications strategy, the most significant proposal for action could be to use this thesis as groundwork for the actual communications strategy....
A Tentative communications strategy Case: Laurea Lohja The object of this thesis was to gather the required background material for creating a communications strategy for Laurea Lohja by using literature and by looking into the existing communications field. It was vital to find out the present state and challenges of communications at Laurea Lohja. The absence of the unit’s own communications strategy created the demand for the thesis. The theoretical subtext was based on communications strategy, communicational channels and stakeholders. The functional subtext was based on Laurea University of Applied Sciences, its unit in Lohja and its communicational channels and communications team. The main method of execution for this thesis was to gather relevant information about the subject from literature. In addition, a Learning Café event for students and a focused interview for two members of the communications team of Laurea Lohja were held. The result of this study was a tentative communications strategy to help in creating the actual communications strategy for Laurea Lohja. Laurea Lohja’s communicational needs, present state, principles and values, stakeholders, intentions, channels, indicators and responsibilities were presented in this thesis. The subject of communications was dealt from the viewpoint of internal and external communications. The two-tiered organization of communications at Laurea was taken into account. Although the final product did not create anything new, it gathered the existing information into one coherent whole. Because of its low attendance, the Learning Café event could not be considered a valid method of research. However, it provided an insight into the understandings of the present state of communications at Laurea Lohja. A proper student interview could be arranged as a further study. The results of this thesis could be used as a basis for the interview. Because the main object was to create the base for Laurea Lohja’s communications strategy, the most significant proposal for action could be to use this thesis as groundwork for the actual communications strategy....
Asiakastyytyväisyystutkimus ja tutkimusprosessin analyysi
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on tarkastella markkinointitutkimusta teoriassa sekä sitä, miten tutkimus käytännössä toteutuu suuressa suomalaisessa finanssi- ja vakuutusalan yhtiössä. Tutkimuksen toimeksiantajana toimi suuri suomalainen vakuutus...
Finavian rooli turvatarkastajien päivittäisjohtamisessa
(Laurea-ammattikorkeakoulu, 2012)
hyödynnetään päivittäisjohtamisen kehittämisessä. Päivittäisjohtamisen kehittäminen parantaa palveluketjun hallintaa ja tuloksellisuutta. Tehokas päivittäisjohtaminen lisää palveluketjun jäsenten välistä tiedonkulkua ja parantaa palveluketjuun kuuluvien...
The Role of Finavia Corporation in the Daily Management of Security Staff The purpose of this study was to examine the role of Finavia Corporation in the daily management of the security staff at Helsinki-Vantaa Airport. Finavia’s role was examined from the viewpoint of the security service providers. The research results provide information which Finavia can use to develop its daily management. Developing daily management improves service management and effectiveness. Effective daily management increases the flow of information between members of the service chain. It also improves their professional performance. Poor daily management reduces the added value for the customer. The research method of the study was a case study. The research data was collected by using qualitative methods. The study was carried out by using already existing theory and conducted interviews. The theoretical context of this study was built on the field of daily management. The theoretical framework consisted of five elements which are employee engagement in strategy, management of the learning process, operational supervision, motivation channeling, and performance evaluation and development. The analysis was based on the interviewees’ opinions, taking into consideration the frequency of repetitive opinions. The results were analyzed by using generalized reasoning. The results of the study show that Finavia has an influential role in the background of the daily management of the security staff. Specific methods of influencing varied between the five elements of the daily management. When it comes to engaging employees in strategy, Finavia is expected to maintain a general appearance and to produce the main objectives. Concerning the management of the learning process and the operational supervision, partial participation is expected of Finavia. Concerning the motivation channeling and performance evaluation and development of the security staff, Finavia is expected to participate as extensively as the service provider. A topic for further research might be to investigate whether Finavia can have just one type of role in the daily management of services which are outsourced to multiple companies, or whether Finavia should create tailored roles for each service provider. Another interesting research topic could be to focus on studying the viewpoint of security officers....
The Role of Finavia Corporation in the Daily Management of Security Staff The purpose of this study was to examine the role of Finavia Corporation in the daily management of the security staff at Helsinki-Vantaa Airport. Finavia’s role was examined from the viewpoint of the security service providers. The research results provide information which Finavia can use to develop its daily management. Developing daily management improves service management and effectiveness. Effective daily management increases the flow of information between members of the service chain. It also improves their professional performance. Poor daily management reduces the added value for the customer. The research method of the study was a case study. The research data was collected by using qualitative methods. The study was carried out by using already existing theory and conducted interviews. The theoretical context of this study was built on the field of daily management. The theoretical framework consisted of five elements which are employee engagement in strategy, management of the learning process, operational supervision, motivation channeling, and performance evaluation and development. The analysis was based on the interviewees’ opinions, taking into consideration the frequency of repetitive opinions. The results were analyzed by using generalized reasoning. The results of the study show that Finavia has an influential role in the background of the daily management of the security staff. Specific methods of influencing varied between the five elements of the daily management. When it comes to engaging employees in strategy, Finavia is expected to maintain a general appearance and to produce the main objectives. Concerning the management of the learning process and the operational supervision, partial participation is expected of Finavia. Concerning the motivation channeling and performance evaluation and development of the security staff, Finavia is expected to participate as extensively as the service provider. A topic for further research might be to investigate whether Finavia can have just one type of role in the daily management of services which are outsourced to multiple companies, or whether Finavia should create tailored roles for each service provider. Another interesting research topic could be to focus on studying the viewpoint of security officers....









