Haku
Viitteet 4051-4060 / 5020
Sissimarkkinointikampanjan toimivuus ja tehokkuus - Case Fysioline Fressi Oy
(Laurea-ammattikorkeakoulu, 2012)
sen toimivuutta ja kannattavuutta. Sissimarkkinointikampanjaa verrattiin aikaisemmin, perinteisen markkinoinnin keinoin, toteutettuun kampanjaan. Lisäksi tavoitteena oli myös selvittää, minkälaista markkinointi on Fysioline Fressissä tällä hetkellä ja...
Efficiency and practicality of a guerilla marketing campaign: a case study of Fysioline Fressi Oy Fysioline Fressi Ltd provides comprehensive services in the trade of physical exercise and well-being to both business and consumer clients. Currently, Fysioline Fressi exploits traditional marketing methods, which are important in the retention and procurement of new customers. Nevertheless, the company is interested in utilizing guerilla marketing since such campaigns can be more cost efficient and practical than in the case of traditional marketing. The object of this thesis is to provide information about the efficiency and practicality of the guerilla marketing campaign. The object of the research is to determine whether it is efficient combine guerilla marketing with traditional marketing methods based on the campaign. In the research the company´s current marketing was investigated, in addition to the strengths, weaknesses, opportunities and threats of the three Fressi centers that were involved in campaign. The efficiency of the guerilla marketing was tested with a campaign that involved three Fressi centers in the capital area, which were located in Espoonlahti, Kamppi and Leppävaara. The results were compared with a campaign that was conducted using traditional marketing methods. The research was conducted using quantitative methods as these were felt to be most suitable for this research problem. Prior to the campaign and the actual research, the company’s marketing manager was interviewed. The interview provided information about previous marketing activity and possible indicators that were used in the company. At the end of the interview the campaign idea was discussed in addition to the boundaries and wishes the company had in relation to the campaign. The guerrilla marketing campaign was found to have the best results in Espoonlahti. 50% of those who received the flyer left their contact information at the website. Most of those who left their contact information were women in all three Fressi centers. The costs of the guerrilla marketing campaign were less than the traditional campaign that it was compared with. Also the work contribution to the guerrilla marketing campaign was less when comparing the two campaigns. The study indicated that Fysioline Fressi Oy should adopt guerrilla marketing tactics in addition to traditional marketing methods. In Fysioline Fressi Oy different indicators are used and allocation of promotions to different target groups is made infrequently. The careful use of indicators can offer valuable information about different kinds of campaign, the methods that are used and about the customers. All marketing activities should be directed at a specific target group. When the target group is specifically selected, the marketing message is perceived to be more personal to the customer and it will appeal to the customer’s feelings....
Efficiency and practicality of a guerilla marketing campaign: a case study of Fysioline Fressi Oy Fysioline Fressi Ltd provides comprehensive services in the trade of physical exercise and well-being to both business and consumer clients. Currently, Fysioline Fressi exploits traditional marketing methods, which are important in the retention and procurement of new customers. Nevertheless, the company is interested in utilizing guerilla marketing since such campaigns can be more cost efficient and practical than in the case of traditional marketing. The object of this thesis is to provide information about the efficiency and practicality of the guerilla marketing campaign. The object of the research is to determine whether it is efficient combine guerilla marketing with traditional marketing methods based on the campaign. In the research the company´s current marketing was investigated, in addition to the strengths, weaknesses, opportunities and threats of the three Fressi centers that were involved in campaign. The efficiency of the guerilla marketing was tested with a campaign that involved three Fressi centers in the capital area, which were located in Espoonlahti, Kamppi and Leppävaara. The results were compared with a campaign that was conducted using traditional marketing methods. The research was conducted using quantitative methods as these were felt to be most suitable for this research problem. Prior to the campaign and the actual research, the company’s marketing manager was interviewed. The interview provided information about previous marketing activity and possible indicators that were used in the company. At the end of the interview the campaign idea was discussed in addition to the boundaries and wishes the company had in relation to the campaign. The guerrilla marketing campaign was found to have the best results in Espoonlahti. 50% of those who received the flyer left their contact information at the website. Most of those who left their contact information were women in all three Fressi centers. The costs of the guerrilla marketing campaign were less than the traditional campaign that it was compared with. Also the work contribution to the guerrilla marketing campaign was less when comparing the two campaigns. The study indicated that Fysioline Fressi Oy should adopt guerrilla marketing tactics in addition to traditional marketing methods. In Fysioline Fressi Oy different indicators are used and allocation of promotions to different target groups is made infrequently. The careful use of indicators can offer valuable information about different kinds of campaign, the methods that are used and about the customers. All marketing activities should be directed at a specific target group. When the target group is specifically selected, the marketing message is perceived to be more personal to the customer and it will appeal to the customer’s feelings....
Lanseerausmarkkinointi Case ACO
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee ACO Natuvive –vartalonhoitotuotelinjan lanseerausta Suomen markkinoille keväällä 2010. Opinnäytetyön tavoitteena oli selvittää, miten uuden tuotelinjan lanseeraus on onnistunut ja mitä mieltä apteekkien...
Launch marketing: a case study of: ACO This study deals with the launch of the ACO Natuvive body care product line in the spring of 2010 in Finland. The purpose of the study was determine how successful the launch has been and how well the new product line has been received by the people responsible for the cosmetics product line business at pharmacies. The focus of this study is on describing the product launch process and evaluating the success of the launch. Based on the feedback from the resellers, potential areas of improvement are provided for the distributor. The theoretical section is based on literature covering product launching and marketing. The theoretical section deals with the launch process and strategic decisions during the process, as well as marketing communication and associated risks. Based on the conclusions of the thesis the client is able to develop and reform its marketing communication. The research method used was a quantitative method and it was carried out using a tailored questionnaire. The study population included persons responsible for cosmetics at pharmacies. Expert interviews were conducted individually. The survey was conducted between June 15th and July 10th in year 2010. All respondents received a gift if they gave their contact information at the end of the survey. The possibility to receive a gift was an incentive to complete the questionnaire. Replies were received from a total of 318 people. The results were analyzed using SPSS for Windows statistical software. The study indicates that the launch was a success. The results showed that more than half of the respondents were satisfied with the new product and with how the product launch was performed. More product advertising, samples, additional training, campaigns and product demonstrations were among the most important requests for the future. As an outcome of the thesis, areas for further development were identified and suggestions are presented to continuously improve marketing communication. All proposed improvements are based on theory and research findings....
Launch marketing: a case study of: ACO This study deals with the launch of the ACO Natuvive body care product line in the spring of 2010 in Finland. The purpose of the study was determine how successful the launch has been and how well the new product line has been received by the people responsible for the cosmetics product line business at pharmacies. The focus of this study is on describing the product launch process and evaluating the success of the launch. Based on the feedback from the resellers, potential areas of improvement are provided for the distributor. The theoretical section is based on literature covering product launching and marketing. The theoretical section deals with the launch process and strategic decisions during the process, as well as marketing communication and associated risks. Based on the conclusions of the thesis the client is able to develop and reform its marketing communication. The research method used was a quantitative method and it was carried out using a tailored questionnaire. The study population included persons responsible for cosmetics at pharmacies. Expert interviews were conducted individually. The survey was conducted between June 15th and July 10th in year 2010. All respondents received a gift if they gave their contact information at the end of the survey. The possibility to receive a gift was an incentive to complete the questionnaire. Replies were received from a total of 318 people. The results were analyzed using SPSS for Windows statistical software. The study indicates that the launch was a success. The results showed that more than half of the respondents were satisfied with the new product and with how the product launch was performed. More product advertising, samples, additional training, campaigns and product demonstrations were among the most important requests for the future. As an outcome of the thesis, areas for further development were identified and suggestions are presented to continuously improve marketing communication. All proposed improvements are based on theory and research findings....
Varhaisen tuen toimintamalli Ahlsell Oy:ssä
(Laurea-ammattikorkeakoulu, 2012)
Varhaisen tuen toimintamalli Ahlsell Oy:ssä
Vuosi 2012 Sivumäärä 51
Opinnäytetyöni tarkoituksena on selvittää mitä on hyvä johtaminen ja miten se vaikuttaa työ-hyvinvointiin. Työhyvinvointi on paljon puhuttu asia eikä suotta, koska siihen pitää kiinnittää erityistä huomiota, jotta henkilöstö jaksaisi työssään aina eläkeikään asti. Opinnäytetyöni tavoitteena on luoda toimintamalli, jota esimiehet ja johtajat voivat käyttää toimintansa tukena. Toimintamalli pitää sisällään sairauspoissaolojen seurantamenetelmät, esimiehen vastuut ja valtuudet sekä sen, miten alaisten kanssa viestitään. Opinnäytetyön teoreettisen viitekehyksen ja kohdeyritykseltäni saadun materiaalin avulla muodostui Varhaisen tuen toimintamalli, joka tulee kohdeyrityksessäni jokapäiväisen toiminnan tueksi. Varhaisen Tuen toimintamallia varten haastattelin kahta eri organisaatiota, jotka ovat molemmat omalta osaltaan vaikuttamassa tämän mallin syntymiseen ja yleistymiseen. Heidän lisäksi tein kyselyn Ahlsell Oy:n henkilökunnalle ja esimiehille. Henkilökunnalle ja esimiehille tehdyn kyselyn tarkoituksena on saada tietoon Ahlsell Oy:n nykytilanne työhyvinvoinnin ja johtamisen saralta.
Työn teoreettinen viitekehys pyrkii antamaan vastaukset yleisimpiin kysymyksiin, jotka liittyvät työhyvinvointiin ja johtamiseen. Työhyvinvointiin vaikuttaa moni asia. Se on vahvasti sidoksissa muun muassa työpaikan tuottavuuteen, työssä viihtyvyyteen, jaksamiseen ja sitoutumiseen. Käsitteenä työhyvinvointi kattaa työturvallisuuden, työympäristön ja työntekijään liittyvät asiat.
Esimiehen tehtävä on johtaa alaisiaan. Opinnäytetyössäni kerron, millainen on hyvä johtaja. Teoriassa hyvä johtaja on jämäkkä ja luotettava, hän on tehokas ja tuottava sekä hänellä on hyvät vuorovaikutustaidot ja hän on alaistensa tukena. Tämä ei kuitenkaan todellisuudessa aina toteudu. Opinnäytetyön tuloksena syntyneen toimintamallin tarkoituksena on olla johtajille työkalu, joka tukee heidän johtamistyyliään samalla luoden hyvinvointia työyhteisöön.
Opinnäytetyöni tutkiva osuus eli tiedonkeruu kohdeyritykseltäni ja syvähaastattelut kahdelta organisaatiolta tehtiin kevään 2012 aikana. Heinäkuussa jaoin kyselyn henkilöstölle ja esimiehille ja analysoin niistä saadun datan. Opinnäytetyöni noudattaa kvalitatiivista tutkimusmenetelmää, ja analysoin pientä määrää haastatteluja, joiden tarkoitus on luoda lisäarvoa työlleni. Syvähaastattelut suoritin puhelimitse, sillä näin sain täsmennettyä kysymyksiä, jotka olin heille jo ennalta lähettänyt. Tiedonkeruu tapahtui omakohtaisen kokemusten kautta samalla hyödyntäen kohdeyritykseni sisäisen viestinnän kanavista saatuja dokumentteja.
Varhaisen Tuen toimintamalli otetaan kohdeyrityksessäni käyttöön syksyllä 2012 ja sitä levitetään kaikille yrityksen johtajille ja esimiehille. Toimintamalli tallennetaan myös yrityksen Intranetiin, niin että myös henkilöstö pääsee sitä lukemaan. Toimintamallista viestitään tehokkaasti ja siitä tulee artikkeli kohdeyritykseni asiakaslehteen. Jotta Varhaisen Tuen toimintamalli pääsee oikeuksiinsa, siihen on suhtauduttava avoimesti, ja sitä tullaan markkinoimaan ahkerasti yrityksen sisällä....
and not in vain. Organizations must invest in it so the staff would manage even up to the age of retirement. The aim of my thesis is to create a work welfare manual which superiors and leader can use for support in their operations. The manual includes how...
and not in vain. Organizations must invest in it so the staff would manage even up to the age of retirement. The aim of my thesis is to create a work welfare manual which superiors and leader can use for support in their operations. The manual includes how...
Hajauttaminen kansainvälisille osakemarkkinoille 2000-luvulla
(Laurea-ammattikorkeakoulu, 2012)
Sijoittajien vahva taipumus suosia kotimaisia osakkeita on meillä Suomessa ja maailmalla tuttu ilmiö, jolle tutkijat ovat yrittäneet löytää erinäköisiä selittäviä tekijöitä. Syiksi on tarjottu verotuskäytäntöjä, kustannuksia, ...
Palvelukonseptin Kehittäminen - Case Bang & Bonsomer Group Oy
(Laurea-ammattikorkeakoulu, 2012)
Uudenlaiset innovaatiot palveluissa luovat yrityksille lisäarvoa kilpailutilanteessa. Palveluista on nopeasti muodostunut monille teollisuusyrityksille merkittävä kilpailukeino sekä tuloksen-tekoväline. Yritykset ovat huomanneet, että tuotteet ja...
New kinds of innovations in services create additional value for the companies in competitive situations. Services have rapidly proved to be a significant mean of competition and profit. The companies have taken notice that the products and services complete each other and that a company can become a successful player in the market upon mastering these both means. The subject of our thesis is the development of service concept for Bang & Bonsomer Group Ltd. and for its industrial chemical department’s Valkeakoski plant. We researched the company's current service concept and resulted in suggestions for developing for improving the operations of the plant. We clarified what kind of targets the company had set for the Valkeakoski plant, which of these targets have been implemented and which of them have not been fulfilled. After researching the current situation we made a SWOT analysis. As the references for our theory part we used articles and books on for example service mar-keting, competitive advantage and value chain. We topped up the references with information found on the internet and thesis made by other students. We also dug deep into the legislation of chemicals and the restrictions which it involves. As a theoretical frame for the thesis we used an article named The Shift from Co-Production in Services to Value Co-Creation by Katri Ojasalo. Three different approaches to the production of services were researched in the article. As a method for the study we chose the qualitative research since our opinion is that it gave us a better starting point for understanding the procedures of the Valkeakoski plant. In our mind the thesis was done well because we brought up some concrete improvement proposals that the case-company also agreed on to be potential. The co-operation with Bang & Bonsomer was close throughout the whole project and we received positive feedback after presenting our results to the company....
New kinds of innovations in services create additional value for the companies in competitive situations. Services have rapidly proved to be a significant mean of competition and profit. The companies have taken notice that the products and services complete each other and that a company can become a successful player in the market upon mastering these both means. The subject of our thesis is the development of service concept for Bang & Bonsomer Group Ltd. and for its industrial chemical department’s Valkeakoski plant. We researched the company's current service concept and resulted in suggestions for developing for improving the operations of the plant. We clarified what kind of targets the company had set for the Valkeakoski plant, which of these targets have been implemented and which of them have not been fulfilled. After researching the current situation we made a SWOT analysis. As the references for our theory part we used articles and books on for example service mar-keting, competitive advantage and value chain. We topped up the references with information found on the internet and thesis made by other students. We also dug deep into the legislation of chemicals and the restrictions which it involves. As a theoretical frame for the thesis we used an article named The Shift from Co-Production in Services to Value Co-Creation by Katri Ojasalo. Three different approaches to the production of services were researched in the article. As a method for the study we chose the qualitative research since our opinion is that it gave us a better starting point for understanding the procedures of the Valkeakoski plant. In our mind the thesis was done well because we brought up some concrete improvement proposals that the case-company also agreed on to be potential. The co-operation with Bang & Bonsomer was close throughout the whole project and we received positive feedback after presenting our results to the company....
Innovaation käyttäjälähtöinen testaus - Case: Kotikori
(Laurea-ammattikorkeakoulu, 2012)
. Tästä tarpeesta syntyi opiskelijalähtöisesti ajatus terveellisiä välipaloja sisältävästä välipalakorista, joka myöhemmin nimettiin Kotikoriksi. Kotikorin tarkoitus on monipuolistaan ikääntyvien ravitsemusta ja näin parantaa kotona asuvien ikääntyvien...
In the near future the age structure of the Finnish population will change dramatically as the number of citizens over 65 years of age increases. The social challenge of providing for the elderly is exacerbated by the lack of citizens of working age. For this reasons the idea of a healthy snack basket, called Kotikori, was developed for this thesis. The purpose of Kotikori is to help senior citizens eat food of good nutritional value and in this way improve the quality of their lives. In the beginning nine different products were chosen for the basket. Since the diets of many senior citizens contain insufficient liquids or fiber and excessive salt, and since many have difficulties in swallowing and are lacking in energy, products were chosen based on these facts. Kotikori was tested on eight volunteers who helped to determine whether there is a need for this kind of an innovation in the near future. Companies and organizations such as Aalto Design Factory, Laurea University of Applied Sciences, Core Finland Oy and Active Live Village all co-operated on the project. The service concept built around the Kotikori basket is a new innovation in the Finnish market and Kotikori is defined as an extended product in this report. The theoretical framework is based on the Kotikori concept and consists of information about innovation, client-based product development and senior citizens’ nutrition. The main purpose of the research made was to find out if there was a need for an innovation of this kind. Qualitative research methods were used in the study, with data collection conducted using themed interviews and questionnaires. The interviews helped to provide insight into specific questions, while the questionnaire provided comparable data. Each of the respondents was interviewed twice and completed two questionnaires. Based on the research results and theory it can be said that it is highly likely that there would be a need for this kind of an innovation in the near future. Kotikori would help the daily life of those who live at home but are immobile. A future challenge would be to identify the right target group and how to sell this product to this group....
In the near future the age structure of the Finnish population will change dramatically as the number of citizens over 65 years of age increases. The social challenge of providing for the elderly is exacerbated by the lack of citizens of working age. For this reasons the idea of a healthy snack basket, called Kotikori, was developed for this thesis. The purpose of Kotikori is to help senior citizens eat food of good nutritional value and in this way improve the quality of their lives. In the beginning nine different products were chosen for the basket. Since the diets of many senior citizens contain insufficient liquids or fiber and excessive salt, and since many have difficulties in swallowing and are lacking in energy, products were chosen based on these facts. Kotikori was tested on eight volunteers who helped to determine whether there is a need for this kind of an innovation in the near future. Companies and organizations such as Aalto Design Factory, Laurea University of Applied Sciences, Core Finland Oy and Active Live Village all co-operated on the project. The service concept built around the Kotikori basket is a new innovation in the Finnish market and Kotikori is defined as an extended product in this report. The theoretical framework is based on the Kotikori concept and consists of information about innovation, client-based product development and senior citizens’ nutrition. The main purpose of the research made was to find out if there was a need for an innovation of this kind. Qualitative research methods were used in the study, with data collection conducted using themed interviews and questionnaires. The interviews helped to provide insight into specific questions, while the questionnaire provided comparable data. Each of the respondents was interviewed twice and completed two questionnaires. Based on the research results and theory it can be said that it is highly likely that there would be a need for this kind of an innovation in the near future. Kotikori would help the daily life of those who live at home but are immobile. A future challenge would be to identify the right target group and how to sell this product to this group....
Inkilänhovin palveluiden tunnettuus- ja mielikuvatutkimus
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyöni aihe on tunnettuus- ja mielikuvatutkimus Inkilänhovi ry:lle, joka on Riihimäellä sijaitseva palvelutalo. Tutkimuksen tarkoituksena on kartoittaa sitä, miten hyvin Inkilänhovin eri sidosryhmät tuntevat ja tietävät sen tarjoamat...
Research of awareness and image My final work subject is knowledge and image research for company Inkilänhovi ry which provides assistance and support services for everyday living and is located in Riihimäki. The meaning of research is to find out how well different focused groups are aware of Inkilänhovi and their services and what kind of opinions or images they have about Inkilänhovi and their services. The research includes questions that the respondents wished to have answered including those connected to improvements in relation to Inkilänhovi and its services. Inkilänhovi is celebrating their tenth anniversary and knowledge research is a part of the whole years plan. Inkilänhovi was established in 2001, together with Inkilänhovi`s “living assistance premises” in Riihimäki which execute their services for seniors, veterans and retarded people. The action of Inkilänhovi focuses on three main group and these are: running an errands service, daytime activities and overall living services. The meaning of Inkilänhovi is to produce services which focus on seniors, veterans and retarded peoples better living situations and to improve mental, social and physical wellness. The research has been carried out by a quantitative method by means of a questionnaire in paper format. The questionnaire was sent to Inkilänhovi customers, (the people who are resident there) and to co-operation partners and also to Inkilänhovi union members. Results of research are mostly positive and the answers show Inkilänhovi as a good “living assistance premises”. Customers and people who are living in Inkilänhovi are pleased with the services and atmosphere in Inkilänhovi. Respondents have stated that there is a good image of Inkilänhovi and they are pleased with the activity of Inkilänhovi. The feedback given to Inkilänhovi was that respondents like the activities which Inkilänhovi offers and they would like to have more of it. Improvements and development suggestions that respondents would like to make included: respondents wished more day time activities for those people who are living in Inkilänhovi. The wish was that the age limit would be raised higher than 65 so that healthier older people would have an opportunity to participate in the activities. It was also hoped that there could be a greater combining of groups for day time activity and group activity generally. There should be increased marketing for the present services that are offered....
Research of awareness and image My final work subject is knowledge and image research for company Inkilänhovi ry which provides assistance and support services for everyday living and is located in Riihimäki. The meaning of research is to find out how well different focused groups are aware of Inkilänhovi and their services and what kind of opinions or images they have about Inkilänhovi and their services. The research includes questions that the respondents wished to have answered including those connected to improvements in relation to Inkilänhovi and its services. Inkilänhovi is celebrating their tenth anniversary and knowledge research is a part of the whole years plan. Inkilänhovi was established in 2001, together with Inkilänhovi`s “living assistance premises” in Riihimäki which execute their services for seniors, veterans and retarded people. The action of Inkilänhovi focuses on three main group and these are: running an errands service, daytime activities and overall living services. The meaning of Inkilänhovi is to produce services which focus on seniors, veterans and retarded peoples better living situations and to improve mental, social and physical wellness. The research has been carried out by a quantitative method by means of a questionnaire in paper format. The questionnaire was sent to Inkilänhovi customers, (the people who are resident there) and to co-operation partners and also to Inkilänhovi union members. Results of research are mostly positive and the answers show Inkilänhovi as a good “living assistance premises”. Customers and people who are living in Inkilänhovi are pleased with the services and atmosphere in Inkilänhovi. Respondents have stated that there is a good image of Inkilänhovi and they are pleased with the activity of Inkilänhovi. The feedback given to Inkilänhovi was that respondents like the activities which Inkilänhovi offers and they would like to have more of it. Improvements and development suggestions that respondents would like to make included: respondents wished more day time activities for those people who are living in Inkilänhovi. The wish was that the age limit would be raised higher than 65 so that healthier older people would have an opportunity to participate in the activities. It was also hoped that there could be a greater combining of groups for day time activity and group activity generally. There should be increased marketing for the present services that are offered....
Sisäisen viestinnän toimivuus työyhteisössä Case: Yritys X
(Laurea-ammattikorkeakoulu, 2012)
Sisäisen viestinnän merkitys yrityksissä ja työyhteisöissä on tänä päivänä korostunut tiedonvälityksen ja hankinnan nopeutuessa. Sisäisen viestinnän merkitys tulisi tiedostaa yrityksissä ja yhteisöissä paremmin, sillä sen avulla pystytään...
Taloushallinnon palveluiden kehittäminen - Case Tili-Bella Oy
(Laurea-ammattikorkeakoulu, 2012)
Taloushallinnon alan kehitys on viime vuosikymmenien aikana kehittynyt paljon. Kehittyminen ja asiakkaiden uusiin tarpeisiin vastaaminen on yritysmaailmassa välttämätöntä. Kehittyminen on myös menestyksen kannalta tärkeää, joten tämän takia...
The financial management sector has developed considerably in recent decades. In the business world it is necessary to develop and to offer services to meet customers’ new needs. Development is also important for a company in order to succeed. This thesis focuses on the development of financial services in the target company, the accounting firm Tili-Bella Ltd. The purpose of this study was to investigate comprehensively the current state of the company in order to further improve operations and modernize practice taking into account the needs of the customers. The study identifies new services for customers not offered by the company in order to diversify its services. The main objective was to produce a comprehensive development proposal for the company, which will allow activity to be developed in a positive direction and to become more efficient so the company could grow in the future. The study used a quantitative research method in which the target company’s customers were interviewed using an e-form. The research was also conducted in order to develop services so it would serve the thesis as well as possible. The purpose of this study was to determine the current adequacy of services for existing customers and to determine customer interest in the prospect of new services. The goal was to provide a wide-ranging overview of services and customers satisfaction, and to develop service delivery through research to better serve both present and future customers. The results indicate that the main reason for customers’ financial management outsourcing was the desire to focus on their core competences and that the staff did not have financial knowledge. The most important services for customers were accounting and bookkeeping. In addition to basic services, customers were interested in the analysis of their financial statements, tax planning and electronic financial management. Most customers felt that they needed advice on tax planning, future financial planning and the interpretation of their financial statements. The survey of customer satisfaction showed that customers were satisfied with their current service....
The financial management sector has developed considerably in recent decades. In the business world it is necessary to develop and to offer services to meet customers’ new needs. Development is also important for a company in order to succeed. This thesis focuses on the development of financial services in the target company, the accounting firm Tili-Bella Ltd. The purpose of this study was to investigate comprehensively the current state of the company in order to further improve operations and modernize practice taking into account the needs of the customers. The study identifies new services for customers not offered by the company in order to diversify its services. The main objective was to produce a comprehensive development proposal for the company, which will allow activity to be developed in a positive direction and to become more efficient so the company could grow in the future. The study used a quantitative research method in which the target company’s customers were interviewed using an e-form. The research was also conducted in order to develop services so it would serve the thesis as well as possible. The purpose of this study was to determine the current adequacy of services for existing customers and to determine customer interest in the prospect of new services. The goal was to provide a wide-ranging overview of services and customers satisfaction, and to develop service delivery through research to better serve both present and future customers. The results indicate that the main reason for customers’ financial management outsourcing was the desire to focus on their core competences and that the staff did not have financial knowledge. The most important services for customers were accounting and bookkeeping. In addition to basic services, customers were interested in the analysis of their financial statements, tax planning and electronic financial management. Most customers felt that they needed advice on tax planning, future financial planning and the interpretation of their financial statements. The survey of customer satisfaction showed that customers were satisfied with their current service....
Persoonallisuustyypin ja suoritusmotivaation yhteys koettuun myyntimenestykseen ja sijoittautumiseen myyntisegmenteissä
(Laurea-ammattikorkeakoulu, 2012)
Myyntityön tehtäväkenttä on hyvin laaja ja monimuotoinen. Myyjistä on kuitenkin löydettävissä tiettyjä yhdenmukaisia piirteitä. Hyvän myyjän on havaittu täyttävän kolme ominaisuutta: asiaosaaminen, myyntiosaaminen ja myyjätyyppisyys. Tässä tutkimuksessa keskityttiin selvittämään myyjätyyppisyydestä eroteltavia persoonallisuuspiirteitä ja motivaatioperustaa. Tarkemmin tutkimuksen aiheena oli yritysmyyjien persoonallisuuspiirteiden ja motivaatioiden vaikutus koettuun myyntimenestykseen ja sijoittumiseen erilaisiin myyntitehtäviin. Tutkimus tehtiin toimeksiantona telealan yritykselle, jonka yritysmyyjät oli jaettu valmiiksi kolmeen eri tehtäväryhmään: pienyritys-, pien- ja keskisuuri- ja suuryritysmyyjiin. Tarkoituksena oli siis tarkastella, onko tietyillä luontaisilla toimintatavoilla yhteyttä tiettyyn myyntitehtävään.
Myyjätyyppisyyden persoonallisuuspiirteitä ja motivaatioperustaa lähdettiin selvittämään preferenssi- ja motivaatioanalyyseilla. Preferenssit jaettiin Myers-Briggs-tyyppi-indikaattorin mukaisesti neljään eri dimensioon: ekstrovertteihin ja introvertteihin, tosiasiallisiin ja intuitiivisiin, ajatteleviin ja tunteviin sekä järjestelmällisiin ja spontaaneihin. Motivaatiot taas McClellandin tarveajattelun mukaan kolmeen dimensioon: suoritusmotivaatioon, liittymismotivaatioon ja vaikuttamismotivaatioon. Aineisto kerättiin lähettämällä kysely yrityksen 120 myyjälle ja muulle edustajalle. Aineiston käsittely ja jäsentely tapahtui MS Excelillä ja tilastolliset analyysit tehtiin SPSS-ohjelmistolla. Vastaajille luvattiin korvaukseksi kyselyyn käytetystä ajasta henkilökohtaiset preferenssi-ja motivaatioprofiilit.
Vastauksia tuli yhteensä 54, joista 36 oli myyjiä. Vastausten määrä rajoitti hieman tutkimuksen tilastollista merkitsevyyttä. Aineiston avulla päädyttiin kuitenkin tulokseen, että yhdenmukaistavia piirteitä yrityksen myyjissä olivat ekstroverttiys, järjestelmällisyys ja myyntijohtoa korkeammat motivaatiotasot. Suuryritysmyyjiä näytti yhdistävän intuitiivinen tiedonkeräys asiakkaista ja kilpailijoista. Päätöksentekoprosessina loogisuus ja arvopohjaisuus näyttivät olevan tasaisesti jakautuneet. Eniten suhteessa valtaväestöön yliedustettu profiili sisälsi laajalti hyvään myyjään yhdistettäviä ominaisuuksia: aktiivinen, ulospäin suuntautunut, ihmisistä pitävä, järjestelmällinen ja asiat loppuun asti saattava. Suurin osa vastaajista koki menestyvänsä nykyisessä tehtävässään ja etenkin ne henkilöt, joilla oli korkea vaikuttamismotivaatio. Pitkä myyntikokemus oli myös yhdistettävissä korkeaan vaikuttamismotivaatioon.
Johtopäätöksenä voidaan todeta, että yrityksen työntekijöiden preferenssiprofiilirakenne ei ollut liian yhdenmukainen, jotta se aiheuttaisi ongelmia monimuotoisen asiakaskunnan kanssa. Toisaalta tuloksissa oli otettava huomioon, että osa kyselyyn osallistuneista saattoi vastata työroolin odottamalla tavalla. Tämä toisaalta antaa tukea ajatukselle myyjien yhdenmukaistavasta tehtäväroolista. Tulevaisuudessa, mikäli mahdollista, tulisi myyjien rekrytoinneissa tarkastella mahdollisimman pitkälti tehtäväkuvan ja profiilin yhteen saattamiseksi. Organisaation tunteman profiilirakenteen pohjalta on myös helpompi lähteä muodostamaan toimivampia tiimejä ja asiakassuhteita. Motivaatioprofiilien pohjalta myyntijohtajat voivat myös paremmin ymmärtää, millä tasolla myyjät ovat halukkaita toimimaan ja asettaa myyntitavoitteet sen mukaisiksi....
and motivation. The subject of the study concerns the personality types and need for achievement of business-to-business sales staff. These dimensions were compared to self-experienced sales success in various market segments. This study was made as an assignment...
and motivation. The subject of the study concerns the personality types and need for achievement of business-to-business sales staff. These dimensions were compared to self-experienced sales success in various market segments. This study was made as an assignment...









