Haku
Viitteet 4061-4070 / 5020
Toiminnan asiakaslähtöinen kehittäminen Case: Hyvän Elämän Ruokakauppa
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin Svarfvarsin tilan ylläpitämän Hyvän Elämän Ruokakaupan asiakastyytyväisyyttä ja sen toiminnan kehittämistä. Tutkimuksen kohteena olivat Hyvän Elämän Ruokakaupan verkkokauppaan rekisteröityneet asiakkaat...
Developing operations through a customer-oriented approach: a case study of Hyvän Elämän Ruokakauppa The objective of this thesis was to explore the level of customer satisfaction with the online store, Hyvän Elämän Ruokakauppa, and to provide recommendations for developing its operations. The targets of this study were the registered customers of Hyvän Elämän Ruokakauppa. The intention was to identify the motives affecting customer behavior and to construct a practical development plan of operations based on the results of the survey. The theoretical framework was based on literature and electronic references related to the subjects of local food, customer satisfaction, packaging and theory on survey studies. The empirical data was gathered using the electronic form software E-lomake, which was targeted at registered customers of Hyvän Elämän Ruokakauppa. The survey was conducted in spring 2011 for the case company. The size of the sample was 125 respondents which covered former, casual and regular customers. The research methodology used was a survey, consisting of quantitative and qualitative sections. The issues under study were divided into seven different main categories which included basic information about the customer; factors related to quality; customer motives; casual and former customers; dealing with competitors; opinions about packaging; and home delivery service. The empirical data collected in the study was analyzed using Microsoft Excel 2010 software. The most significant factors affecting customer satisfaction were found to be organic production, locality, better taste/quality of products and home delivery service. A significant number of customers considered the price of the products to be too high, although competition on price is counter to the principles followed in the organization. Their business concept and corporate philosophy is specifically based on clear information about origin, organic production and ecological operations. Based on the results of the study the areas recommendations for improvement included altering the schedules of home deliveries, expanding selections, enhancing the online store and improving packaging sizes....
Developing operations through a customer-oriented approach: a case study of Hyvän Elämän Ruokakauppa The objective of this thesis was to explore the level of customer satisfaction with the online store, Hyvän Elämän Ruokakauppa, and to provide recommendations for developing its operations. The targets of this study were the registered customers of Hyvän Elämän Ruokakauppa. The intention was to identify the motives affecting customer behavior and to construct a practical development plan of operations based on the results of the survey. The theoretical framework was based on literature and electronic references related to the subjects of local food, customer satisfaction, packaging and theory on survey studies. The empirical data was gathered using the electronic form software E-lomake, which was targeted at registered customers of Hyvän Elämän Ruokakauppa. The survey was conducted in spring 2011 for the case company. The size of the sample was 125 respondents which covered former, casual and regular customers. The research methodology used was a survey, consisting of quantitative and qualitative sections. The issues under study were divided into seven different main categories which included basic information about the customer; factors related to quality; customer motives; casual and former customers; dealing with competitors; opinions about packaging; and home delivery service. The empirical data collected in the study was analyzed using Microsoft Excel 2010 software. The most significant factors affecting customer satisfaction were found to be organic production, locality, better taste/quality of products and home delivery service. A significant number of customers considered the price of the products to be too high, although competition on price is counter to the principles followed in the organization. Their business concept and corporate philosophy is specifically based on clear information about origin, organic production and ecological operations. Based on the results of the study the areas recommendations for improvement included altering the schedules of home deliveries, expanding selections, enhancing the online store and improving packaging sizes....
Palkitsemisen kehittäminen. Case: Pääkaupunkiseudun Asko-myymälät
(Laurea-ammattikorkeakoulu, 2012)
Palkitseminen on johtamisen väline. Palkitsemisen tulee tukea organisaation strategian toteutumista ja palkitsemisjärjestelmän pitää olla räätälöity organisaatiota varten. Palkitsemiseen liittyy keskeisesti rahapalkka, mutta nykyään työntekijät...
Developing Rewarding System. Case Asko-Stores in Metropolitan Area Rewarding is a tool of leadership. Rewarding has to support the organization’s strategy and the rewarding system has to be made to the organization’s needs. Wages are the focus of rewarding, but nowadays workers want other rewards, too. In addition to financial rewards many organizations offer different rewards such as employee benefits and benefits concerning profits and objectives. Feedback and advancement opportunities are also significant rewards. So rewarding can be divided into tangible and intangible rewards. The aim of this bachelor’s thesis was to find a way how rewarding of the sales staff should be developed in Asko, the furniture selling retail chain. The research was limited to the Asko-stores in the metropolitan area. The research included sales staff and store managers’ point of view. The aim was also to study the sales staff’s satisfaction with the current rewarding. The study included both quantitative and qualitative research methods. The study was conducted by sending a questionnaire containing multiple-choice and open-ended questions to the sales staff and store managers in Asko-stores in the metropolitan area. The questionnaire for the sales staff was derived from the theoretical framework and the organization's human resource policies. The questionnaire for the store managers was adapted from the questionnaire of the sales staff. The surveys were implemented with a web-based program SurveyPal. The response rate of the store managers’ survey was 83 and the sales staff’s survey 29. To get a deeper knowledge of the subject a theme interview was conducted for the sales staff of one of the stores. The response rate of the theme interview was 100. The results of the studies showed that there were both good sides and development points in the current rewarding system of the sales staff. Wages were seen as guiding and motivating to get results. Employee benefits were seen as quite good. Feedback from the supervisor was considered important. The most differences occurred in the clarity mind-image. The development points based on the results were the increase of information and feedback, the development of welfare benefits, personal sales in proportion to the working hours, increase of sales competitions and to make them fairer....
Developing Rewarding System. Case Asko-Stores in Metropolitan Area Rewarding is a tool of leadership. Rewarding has to support the organization’s strategy and the rewarding system has to be made to the organization’s needs. Wages are the focus of rewarding, but nowadays workers want other rewards, too. In addition to financial rewards many organizations offer different rewards such as employee benefits and benefits concerning profits and objectives. Feedback and advancement opportunities are also significant rewards. So rewarding can be divided into tangible and intangible rewards. The aim of this bachelor’s thesis was to find a way how rewarding of the sales staff should be developed in Asko, the furniture selling retail chain. The research was limited to the Asko-stores in the metropolitan area. The research included sales staff and store managers’ point of view. The aim was also to study the sales staff’s satisfaction with the current rewarding. The study included both quantitative and qualitative research methods. The study was conducted by sending a questionnaire containing multiple-choice and open-ended questions to the sales staff and store managers in Asko-stores in the metropolitan area. The questionnaire for the sales staff was derived from the theoretical framework and the organization's human resource policies. The questionnaire for the store managers was adapted from the questionnaire of the sales staff. The surveys were implemented with a web-based program SurveyPal. The response rate of the store managers’ survey was 83 and the sales staff’s survey 29. To get a deeper knowledge of the subject a theme interview was conducted for the sales staff of one of the stores. The response rate of the theme interview was 100. The results of the studies showed that there were both good sides and development points in the current rewarding system of the sales staff. Wages were seen as guiding and motivating to get results. Employee benefits were seen as quite good. Feedback from the supervisor was considered important. The most differences occurred in the clarity mind-image. The development points based on the results were the increase of information and feedback, the development of welfare benefits, personal sales in proportion to the working hours, increase of sales competitions and to make them fairer....
Käyttäjäpaneelin hyödyntäminen palautteen keräämisessä -Case: Tilastokeskus
(Laurea-ammattikorkeakoulu, 2012)
keräämisestä ja käsittelystä sekä tiedonkeruumenetelmistä. Teoriaosuuteen valittiin tiedonkeruumenetelmät, koska asiakaspaneeleista ei löytynyt kattavasti kirjallisuutta. Paneelit ovat tapa kerätä palautetta, joissa hyödynnetään näitä menetelmiä...
Feedback from customers is important in developing an organization’s operations in the right direction. At present, many companies use different kinds of customer panels to receive feedback. The purpose of the thesis is to clarify how Statistics Finland could utilize the customer panel or user panel when collecting feedback. Information that has been obtained through user inquiries is often very superficial. More revealing information can often be acquired with the help of user panels. The theoretical framework of the thesis is based on an examination of different stages of customer feedback and data acquisition methods. Different data acquisition methods are discussed due to a lack of theoretical information in the literature on customer panels and panels are a way to collect the feedback using these methods. The possibilities of utilising the user panel were studied based on different sources. A small-scale user panel with digital question forms and interviews seemed the most suitable for Statistics Finland. The second stage of the thesis was to perform a pilot test of the panel. With the help of the pilot panel, functionality was tested at Statistics Finland. The experiences of the user panel showed that maintaining the panel is moderately laborious. However, many users who had given feedback were ready to give feedback also in the future....
Feedback from customers is important in developing an organization’s operations in the right direction. At present, many companies use different kinds of customer panels to receive feedback. The purpose of the thesis is to clarify how Statistics Finland could utilize the customer panel or user panel when collecting feedback. Information that has been obtained through user inquiries is often very superficial. More revealing information can often be acquired with the help of user panels. The theoretical framework of the thesis is based on an examination of different stages of customer feedback and data acquisition methods. Different data acquisition methods are discussed due to a lack of theoretical information in the literature on customer panels and panels are a way to collect the feedback using these methods. The possibilities of utilising the user panel were studied based on different sources. A small-scale user panel with digital question forms and interviews seemed the most suitable for Statistics Finland. The second stage of the thesis was to perform a pilot test of the panel. With the help of the pilot panel, functionality was tested at Statistics Finland. The experiences of the user panel showed that maintaining the panel is moderately laborious. However, many users who had given feedback were ready to give feedback also in the future....
E-oppimispalvelujen markkinointi korkeakouluille - Case: Massidea.org
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli löytää Avoin kansallinen ideapankki (OIBS)-hankkeelle vastauksia siihen, miten sen kehittämää Massidea.org-verkkopalvelua voidaan markkinoida tehokkaasti korkeakoulujen henkilökunnalle. Vastauksia etsittiin kahdesta näkökulmasta: mitkä tekijät vaikuttavat korkeakoulun e-oppimispalvelujen käyttöönottoon ja mitä markkinointiviestinnän keinoja kohderyhmän saavuttamiseksi tulisi hyödyntää? Tutkimus suoritettiin kvalitatiivisella tutkimusotteella ja tutkimusaineisto kerättiin teemahaastattelujen avulla. Tutkimusta varten haastateltiin kuutta henkilöä, joista jokainen tarjosi omanlaisensa näkökulman tutkittavaan asiaan.
Tutkimusta tukevan teoreettisen viitekehyksen pääpaino on markkinointiviestintää ja etenkin sen keinoja käsittelevässä teoriassa. Lisäksi teoreettisessa viitekehyksessä on tutkimusaiheen takia avattu sosiaalista mediaa ja e-oppimista, B2B-markkinointia sekä palvelujen markkinointia käsittelevää teoriaa.
Empiirisen osion tueksi on opinnäytetyössä viitattu aikaisempiin OIBS-hankkeelle tehtyihin tutkimuksiin sekä hankkeen partneriverkoston jäsenten haastatteluihin. Tämän datan avulla on selvitetty, miten markkinointiviestintää on toteutettu hankkeessa aikaisemmin. Partneriverkoston haastatteluista on myös tuotu esille sen jäsenten ehdotuksia tulevaisuudessa käytettävistä markkinointiviestinnän keinoista.
Tapaustutkimuksena suoritetusta tutkimuksesta kävi ilmi, että korkeakouluihin kohdistettavan markkinointiviestinnän tärkein keino on henkilökohtainen myyntityö, jonka toteutustapoja ovat esimerkiksi demonstraatiotilaisuudet ja tapaamiset. Myyntityön ohella on tärkeää hyödyntää sosiaalista mediaa, joka on esimerkiksi erinomainen tiedotus-ja suhdetoiminnan väline. Tutkimus osoitti myös, että markkinointiviestintää voidaan kohdistaa useisiin korkeakoulun sisäisiin tahoihin, mm. koulun johtoon ja opetushenkilökuntaan. Kohderyhmä määräytyy palveluntarjoajan palvelulle asettamien tavoitteiden avulla.
Opinnäytetyön avulla nostettiin esille tietoa, jota voidaan hyödyntää tulevaisuudessa OIBS-hankkeen ja Massidea.orgin markkinointiviestinnän kehittämisessä. Tutkimustulosten perusteella voidaan todeta, että hankkeen tulisi panostaa resurssien salliessa myyntityön ja asiakaslähtöisyyden kehittämiseen sekä aloittaa sosiaalisen median integroimisprosessi sen markkinointiviestintään....
framework for the research is based on theories and methods of marketing communication. Due to the nature of the research subject, the theoretical section of the thesis also discusses theories of social media, e-learning, B2B-marketing and services marketing...
framework for the research is based on theories and methods of marketing communication. Due to the nature of the research subject, the theoretical section of the thesis also discusses theories of social media, e-learning, B2B-marketing and services marketing...
EDI Kemira Oyj:n AIV-tilausten käsittelyn edistäjänä
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on kuvailla Kemira Oyj:n AIV-tilauksissa käytettävä EDI- eli sähköinen tilausjärjestelmä ja sen tuoma lisäarvo tilaustenkäsittelyyn. EDI tulee sanoista Electronic Data Interchange, jonka suomenkielinen käännös...
EDI Order System in Kemira Ltd’s AIV Ordering The purpose of this bachelor’s was to describe the EDI order system in Kemira Ltd’s AIV ordering and also the benefits which EDI ordering brings to customer service. The EDI order system was introduced in the autumn of 2010 and so far only the pilot customer groups Hankkija-Maatalous and Rautakesko are ordering via the EDI. Kemira’s target is to take advantage of the EDI order possibility also for Kemira’s other products to provide better customer service. The theory part of the thesis work offers a good way to approach the EDI innovations and brings up important things, which should be noticed when innovating it. EDI literature as researching material was mainly used from the 1990s, which was complemented with newer research reports. The thesis work describes the EDI ordering system, which is based on Kemira’s Customer Service Representative’s experiences and findings in her work. Specified information has also been received by participating in meetings where these topics were discussed and by getting acquainted oneself with the EDI partner’s ordering systems. Modeling and comparing the EDI order’s to the traditional ordering strengths the impression that ordering via EDI is more fast and simple. Also the chance of mistakes will decrease. Based on the theoretical material it looks as though EDI’s monitoring and the involvement which it insists are not prioritized on the top in Kemira. In the future it will be accepted to assume that the prioritizing rises when Kemira will be looking for new EDI partners. EDI modeling serves basic information for the EDI ordering extension and as an information material for new users and employees. The examples and descriptions in the thesis work are demonstrating that the EDI ordering saves time for both parts. EDI will not always bring added value and therefore it should always be discussed case-by-case before making decisions. In Kemira`s AIV orders the benefit is huge because the number of incoming orders is so high. This gives the company a great opportunity to prioritize the saved time in customer service or in other important tasks....
EDI Order System in Kemira Ltd’s AIV Ordering The purpose of this bachelor’s was to describe the EDI order system in Kemira Ltd’s AIV ordering and also the benefits which EDI ordering brings to customer service. The EDI order system was introduced in the autumn of 2010 and so far only the pilot customer groups Hankkija-Maatalous and Rautakesko are ordering via the EDI. Kemira’s target is to take advantage of the EDI order possibility also for Kemira’s other products to provide better customer service. The theory part of the thesis work offers a good way to approach the EDI innovations and brings up important things, which should be noticed when innovating it. EDI literature as researching material was mainly used from the 1990s, which was complemented with newer research reports. The thesis work describes the EDI ordering system, which is based on Kemira’s Customer Service Representative’s experiences and findings in her work. Specified information has also been received by participating in meetings where these topics were discussed and by getting acquainted oneself with the EDI partner’s ordering systems. Modeling and comparing the EDI order’s to the traditional ordering strengths the impression that ordering via EDI is more fast and simple. Also the chance of mistakes will decrease. Based on the theoretical material it looks as though EDI’s monitoring and the involvement which it insists are not prioritized on the top in Kemira. In the future it will be accepted to assume that the prioritizing rises when Kemira will be looking for new EDI partners. EDI modeling serves basic information for the EDI ordering extension and as an information material for new users and employees. The examples and descriptions in the thesis work are demonstrating that the EDI ordering saves time for both parts. EDI will not always bring added value and therefore it should always be discussed case-by-case before making decisions. In Kemira`s AIV orders the benefit is huge because the number of incoming orders is so high. This gives the company a great opportunity to prioritize the saved time in customer service or in other important tasks....
Teollisoikeusrikokset Tullissa 2011
(Laurea-ammattikorkeakoulu, 2012)
kustannuksia, koska ne ovat kasvava riski kuluttajien terveydelle ja turvallisuudelle. Tuoteväärennösten vaarallisuutta lisää se, etteivät kuluttajat usein ymmärrä hankkineensa väärennöstä. Erityisen vaarallisia ovat väärennetyt lääkkeet tai elintarvikkeet...
investigated in Finnish customs in 2011, including the categories that were involved, the origin of the goods and the target market of the counterfeits. The purpose of this thesis was also to increase consumers’ knowledge about the risks of purchasing...
investigated in Finnish customs in 2011, including the categories that were involved, the origin of the goods and the target market of the counterfeits. The purpose of this thesis was also to increase consumers’ knowledge about the risks of purchasing...
Verkkopalvelun laatu reseptilääkkeiden markkinoinnissa - Case Novo Nordisk Farma Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli selvittää toimeksiantajayrityksen kotisivuilla sijaitsevan asiakaspalvelun laatua. Toimeksiantajan kotisivuilla oleva asiakaspalveluosio keskittyy yrityksen diabetestuotteiden ...
Asiakastarpeiden kartoitus ja niiden hyödyntäminen – Case Ettonet Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön lähtökohtana opinnäytetyöntekijä tutustui uuteen alaan täyttääkseen toimeksiantajan asettamat työn tehtävät ja tavoitteet. Opinnäytetyö toteutettiin projektina. Sen keskeinen tehtävä oli saada haastateltavilta henkilöiltä hyödyllistä...
Screening of consumer needs and their utilization - Case Ettonet Oy The aim of this thesis was to become familiar with the new industry in order to fulfill the requirements of the specific tasks and objectives set by the principal. The thesis was executed as a project. The main function of the thesis was to obtain useful information from the interviewees that could be used in the results of the thesis and also to deliver valuable information of the industry to the principal. The main objective of this paper was to deliver information to the principal company of the disadvantages of aging faced by the target group. In addition, proposals were given to the principal as for the products that could be obtained in order to broaden its product line as well as for how to further improve the existing products. The principal, Ettonet Oy, designs and sells assistive devices to seniors and to people with reduced mobility. Ettonet Oy’s target market can be divided into two segments: the users and the buyers. The users–segment includes seniors and people with reduced mobility. The buyers-segment consists of family members of the users, service and senior homes as well as municipal service providers. The factors influencing the demand in the assistive devices market, product development, and theme interview as a data collection method acted as a theoretic frame of reference of the project. The factors influencing the assistive device market are the population’s age development, the governmental strategy toward the care for the elderly, the supply of assistive devices, spending habits of the elderly, the importance of home to the seniors, senior consumers’ economic resources as well as the level of nursing home inhabitants. The thesis also deals with product development focusing on its first two phases, brainstorming and part of the pilot study. A total of eight seniors were interviewed for this thesis paper. All of the interviews were conducted at the seniors’ own homes. Nursing and senior home interviews consisted of a total of 13 individuals. The people interviewed ranged from the executives to the nurses of the nursing and senior homes. The theme interview method was used in this project and the interviews were carried out individually or in couples or groups. Each interview was conducted at the interviewee’s workplace, i.e. a nursing or senior home, and two of both kinds of homes were chosen for the project. The result of the thesis is the sum of the interviews and the authors own assessment. During the project the author became familiar with the assistive devices market, the principal company, the seniors and their daily lives and the challenges in them, and also with the operations and challenges of nursing and senior homes. The results were divided into four categories: new innovations; proposals for improving existing products; proposals for product line extension; and the challenges for which there are no found solution at the time. Further, the author obtained additional valuable information about seniors and nursing homes that he delivered to the principal. Ettonet Oy emphasizes in its products their safety, ergonomics, and design. These elements were taken into consideration in the presented results of this project....
Screening of consumer needs and their utilization - Case Ettonet Oy The aim of this thesis was to become familiar with the new industry in order to fulfill the requirements of the specific tasks and objectives set by the principal. The thesis was executed as a project. The main function of the thesis was to obtain useful information from the interviewees that could be used in the results of the thesis and also to deliver valuable information of the industry to the principal. The main objective of this paper was to deliver information to the principal company of the disadvantages of aging faced by the target group. In addition, proposals were given to the principal as for the products that could be obtained in order to broaden its product line as well as for how to further improve the existing products. The principal, Ettonet Oy, designs and sells assistive devices to seniors and to people with reduced mobility. Ettonet Oy’s target market can be divided into two segments: the users and the buyers. The users–segment includes seniors and people with reduced mobility. The buyers-segment consists of family members of the users, service and senior homes as well as municipal service providers. The factors influencing the demand in the assistive devices market, product development, and theme interview as a data collection method acted as a theoretic frame of reference of the project. The factors influencing the assistive device market are the population’s age development, the governmental strategy toward the care for the elderly, the supply of assistive devices, spending habits of the elderly, the importance of home to the seniors, senior consumers’ economic resources as well as the level of nursing home inhabitants. The thesis also deals with product development focusing on its first two phases, brainstorming and part of the pilot study. A total of eight seniors were interviewed for this thesis paper. All of the interviews were conducted at the seniors’ own homes. Nursing and senior home interviews consisted of a total of 13 individuals. The people interviewed ranged from the executives to the nurses of the nursing and senior homes. The theme interview method was used in this project and the interviews were carried out individually or in couples or groups. Each interview was conducted at the interviewee’s workplace, i.e. a nursing or senior home, and two of both kinds of homes were chosen for the project. The result of the thesis is the sum of the interviews and the authors own assessment. During the project the author became familiar with the assistive devices market, the principal company, the seniors and their daily lives and the challenges in them, and also with the operations and challenges of nursing and senior homes. The results were divided into four categories: new innovations; proposals for improving existing products; proposals for product line extension; and the challenges for which there are no found solution at the time. Further, the author obtained additional valuable information about seniors and nursing homes that he delivered to the principal. Ettonet Oy emphasizes in its products their safety, ergonomics, and design. These elements were taken into consideration in the presented results of this project....
Hävikinhallinta vaatteiden vähittäismyynnissä
(Laurea-ammattikorkeakoulu, 2012)
yksilöitä, voi olla hyvinkin haastavaa löytää oikeat ja kustannustehokkaat menetelmät hävikkiongelmien ehkäisemiseen. Tärkeimpänä hävikin muodostumisen estäjänä saattaakin olla myymälässä työskentelevä henkilökunta eikä välttämättä kalliit ulkopuoliset...
Loss prevention in clothing retail Loss is an extremely common phenomenon in the clothing retail business. It affects the operating profit of the company negatively as well as the work atmosphere. There are several different tools for loss prevention, but since each store is different, it is highly challenging to find proper and cost-effective methods for preventing loss-related problems. The most important inhibitor of loss might be the staff which works in the store instead of expensive outside services. The subject of this study is the loss which takes place particularly inside the shop, those factors which cause the loss, but also those that prevent loss. Loss and loss prevention in the retail sale of clothes are discussed in the theoretical section. This thesis was commissioned by Bestseller Retail Finland Oy, a retail clothing company which operates in Finland. The objective of the work is to produce qualitative information for the use of the target company and to clarify the cause of loss and other factors in the store that are related to loss control. The results are based on data obtained from a qualitative study conducted in April 2012. The study sample was taken from the stores owned by Bestseller Retail Finland Oy in February 2012. Due to the large number of stores, ten shops were chosen for the actual study with twenty persons from these ten stores participating in the study. These stores were chosen by counting each shop’s inventory differences over three years (February 2009 – January 2012) and by choosing those five shops with the biggest differences and the five shops with the least differences. The study was conducted using a semi-structured electronic inquiry form. Analysis of the research data revealed four disadvantages that cause the most loss from the workers' point of view. These were external theft, the carelessness of the employees, IT problems and the lack of the education of the staff in the battle against the loss. In contrast, the factors that were perceived to mostly prevent loss were the motivated attitudes of the staff, the well-organized operation of the store, the right number of products in deliveries and accuracy during the inventory count. At the end of the thesis further research is recommended, such as expanding the study to include possible differences due to cashiers....
Loss prevention in clothing retail Loss is an extremely common phenomenon in the clothing retail business. It affects the operating profit of the company negatively as well as the work atmosphere. There are several different tools for loss prevention, but since each store is different, it is highly challenging to find proper and cost-effective methods for preventing loss-related problems. The most important inhibitor of loss might be the staff which works in the store instead of expensive outside services. The subject of this study is the loss which takes place particularly inside the shop, those factors which cause the loss, but also those that prevent loss. Loss and loss prevention in the retail sale of clothes are discussed in the theoretical section. This thesis was commissioned by Bestseller Retail Finland Oy, a retail clothing company which operates in Finland. The objective of the work is to produce qualitative information for the use of the target company and to clarify the cause of loss and other factors in the store that are related to loss control. The results are based on data obtained from a qualitative study conducted in April 2012. The study sample was taken from the stores owned by Bestseller Retail Finland Oy in February 2012. Due to the large number of stores, ten shops were chosen for the actual study with twenty persons from these ten stores participating in the study. These stores were chosen by counting each shop’s inventory differences over three years (February 2009 – January 2012) and by choosing those five shops with the biggest differences and the five shops with the least differences. The study was conducted using a semi-structured electronic inquiry form. Analysis of the research data revealed four disadvantages that cause the most loss from the workers' point of view. These were external theft, the carelessness of the employees, IT problems and the lack of the education of the staff in the battle against the loss. In contrast, the factors that were perceived to mostly prevent loss were the motivated attitudes of the staff, the well-organized operation of the store, the right number of products in deliveries and accuracy during the inventory count. At the end of the thesis further research is recommended, such as expanding the study to include possible differences due to cashiers....
Digitaalisen medianäytön hyödyntäminen markkinointiviestinnässä : case: Fazer
(Laurea-ammattikorkeakoulu, 2012)
Digitaalisuus on tuonut reaaliaikaisen viestinnän osaksi jokapäiväistä elämäämme. Tässä opinnäytetyössä tutkitaan yrityksen markkinointiviestintää ja digitaalisuuden viestintään tuomia muutoksia. Asiaa tarkastellaan ...









