Haku
Viitteet 4071-4080 / 5020
Maahantuontiyrityksen verkkokauppa venäläisille turisteille
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin, ovatko venäläiset turistit potentiaalisia asiakkaita suomalaisen maahantuontiyrityksen verkkokaupalle, sekä perehdyttiin aiheeseen liittyvään Internet-markkinointiin. Kohderyhmäksi rajattiin venäläiset henkilöt, jotka ovat käyneet Suomessa os-toksilla. Työn tarkoituksena oli selvittää, olisiko venäläisille turisteille tarkoitettu verkkokauppa mahdollinen liiketoimintamalli. Opinnäytetyön aineisto koostuu kirjallisuudesta, sähköisistä lähteistä sekä haastatteluista.
Työssä tutustutaan Internet-markkinoinnin määritelmään yleisesti. Lisäksi selvitetään tietoja venäläisistä turisteista, muun muassa missä he käyvät, mitä he ostavat, kuinka paljon rahaa he käyttävät sekä mielipiteitä heidän tarpeidensa perusteella rakennetusta verkkokaupasta.
Tutkimusmenetelmä oli kvalitatiivinen ja se toteutettiin haastattelun avulla. Haastattelu suoritettiin Suomessa asuvan venäläisen henkilön sukulaisille ja ystäville. Vastauksia saatiin myös lähettämällä haastattelukysymykset sähköpostilla Pietarissa toimivaan yritykseen. Haastattelukysymykset laadittiin siten, että vastaaminen olisi mahdollisimman helppoa ja saadut tulokset luotettavia. Pyrkimyksenä oli huomioida haastateltavien tulkinnat sekä heidän vastaustensa merkitys.
Tutkimustuloksista selvisi, että verkkokauppa herätti paljon positiivista kiinnostusta. Venäläiset arvostavat Suomesta saatavaa laatua ja palvelua mutta tällä hetkellä venäläisille suunnatut suomalaiset sivustot eivät ole asiakaskunnan toiveita ja vaatimuksia täyttäviä. Tällaisen verkkokaupan perustaminen olisi mahdollista, jos pystyttäisiin täyttämään haastatteluun vas-tanneiden vaatimat kriteerit.
Kehitysehdotuksia esitettiin siitä, kuinka Internetin käyttömahdollisuuksia arvioitaessa pitää yritykselle luoda oikeanlaiset nykyaikaiset kotisivut tarpeiden mukaan. Verkkokaupan perustamista varten tulisi palkata venäläinen henkilö....
provides contextual information about Internet marketing. The target group was limited to Russians who have been in Finland for shopping. The aim was to determine whether an online store for Russian tourists would be a viable business model. The research...
provides contextual information about Internet marketing. The target group was limited to Russians who have been in Finland for shopping. The aim was to determine whether an online store for Russian tourists would be a viable business model. The research...
Markkinoinnin kilpailukeinot osana Suomen Monetan liiketoimintaa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli löytää ratkaisu siihen, tulisiko toimeksiantajan keskittyä enemmän sähköiseen vai painettuun markkinointiin. Opinnäytetyön toimeksiantaja oli Suomen Moneta (Oy Nordic Moneta Ab:n virallinen aputoiminimi). Suomen Moneta myy ja markkinoi keräilyrahoja sekä mitaleita suoramarkkinoinnin avulla. Toimeksiantajan tyypillinen asiakas on ostoksiaan harkitseva 60-64–vuotias mies.
Opinnäytetyö koostui teoriaosuudesta sekä kvantitatiivisesta tutkimuksesta. Teoriaosuudessa käsiteltiin markkinoinnin kilpailukeinoja: erityisesti saatavuutta ja markkinointiviestintää. Kvantitatiivinen tutkimus toteutettiin sähköisellä kyselylomakkeella, johon Suomen Monetan vuoden sisään reaktivoituneet asiakkaat vastasivat. Tutkimuksen tarkoituksena oli löytää ratkaisu siihen, millaista markkinointia Suomen Monetan tulisi asiakkailleen kohdistaa. Kyselyssä selvitettiin esimerkiksi asiakkaiden mielenkiinnon kohteita, tärkeimpiä ostokriteerejä sekä mieluisimpia tilauskanavia.
Tulosten perusteella Internet ja sähköposti olivat mieluisimmat asiointi- ja tilauskanavat. Internetiä pidettiin helppona ja nopeana asiointikanavana. Tärkeimpiä ostokriteerejä olivat tuotteen hinta, aihepiiri sekä lähetys ilman toimitusmaksua. Tuotteista asiakkaita kiinnostivat eniten suomalaiset tuotteet, kulta ja hopea. Avoimessa kysymyksessä asiakkaat toivoivat edullisempia tuotteita sekä markkinointipostitusten vähentämistä. Syyksi mainittiin kiire sekä luonnon säästäminen.
Tutkimustulosten perusteella voidaan päätellä, että Suomen Monetan tulisi keskittyä enemmän sähköiseen markkinointiin ja käyttää Internetiä monipuolisesti hyödykseen. Bannerit ja sosiaalisen median suosio antavat toimeksiantajalle uudenlaisia kanavia markkinoinnille, ja niillä tavoitetaan monipuolisesti eri-ikäisiä asiakkaita. Suomen Monetan tulisi keskittyä markkinoimaan myös edullisempia tuotteita sekä koruja, joilla voisi saada uusia asiakkaita. Asiakaspalvelu on muuttanut nykyaikana muotoaan. Henkilökohtainen palvelu ei ole yhtä tärkeää kuin ennen, ja asiakaspalvelua voidaan antaa eri keinoin myös Internetin kautta. Suomen Moneta voisi parantaa kotisivuillaan sähköpostin näkyvyyttä sekä palvella asiakkaitaan myös online-asiakaspalvelijan avulla. Näillä keinoilla yrityksen asiakaspalvelu parantuisi ja asiakkaat löytäisivät nopeammin ratkaisun mahdollisissa ongelmatilanteissa....
The aim of this Bachelor´s thesis was to determine the best marketing channel for the case company and to decide whether it is better to use e-marketing or printed marketing. The thesis was commissioned by Suomen Moneta (Oy Nordic Moneta Ab), which...
The aim of this Bachelor´s thesis was to determine the best marketing channel for the case company and to decide whether it is better to use e-marketing or printed marketing. The thesis was commissioned by Suomen Moneta (Oy Nordic Moneta Ab), which...
Perehdytysprosessin kehittäminen Case: Apetit Kala Oy Palvelumyynti
(Laurea-ammattikorkeakoulu, 2012)
Toiminnallisen opinnäytetyöni aihe on työelämälähtöinen ja toimeksianto Apetit Kala Oy Palvelumyynniltä. Tarkoituksena oli luoda perehdytyskansio Apetit Kala Oy Palvelumyynnin palvelumyyntipisteisiin myyjien perehdyttämiseen. Perehdytysmateriaalille...
Developing the orientation process : case: Apetit Kala Oy This is a functional working life oriented thesis that was commissioned by the company Apetit Kala Oy. The purpose of the thesis was to create an orientation folder to be used in shops of Apetit Kala Oy. There was a great need for an orientation folder, since the company lacked up-to-date material of orientation. The orientation folder is designed for the salesmen of Apetit Kala Oy to support their professional development. With the help of the orientation folder new employees can easily internalize company’s values and business ideology and study the theoretical part of the work. There is a check-list included in the folder, which is a tool for well-organized orientation. The purpose of the orientation folder is to serve as a versatile instrument in the orientation of the new employees and also act as a manual for the more experienced employees. With the help of the folder orientation process should be more organized, well-planned and efficient. Even though I had the main responsibility of the planning and carrying out the project, I worked in close cooperation with Apetit Kala Oy. As a foundation of the orientation folder and report I used variable literature on personnel management and orientation....
Developing the orientation process : case: Apetit Kala Oy This is a functional working life oriented thesis that was commissioned by the company Apetit Kala Oy. The purpose of the thesis was to create an orientation folder to be used in shops of Apetit Kala Oy. There was a great need for an orientation folder, since the company lacked up-to-date material of orientation. The orientation folder is designed for the salesmen of Apetit Kala Oy to support their professional development. With the help of the orientation folder new employees can easily internalize company’s values and business ideology and study the theoretical part of the work. There is a check-list included in the folder, which is a tool for well-organized orientation. The purpose of the orientation folder is to serve as a versatile instrument in the orientation of the new employees and also act as a manual for the more experienced employees. With the help of the folder orientation process should be more organized, well-planned and efficient. Even though I had the main responsibility of the planning and carrying out the project, I worked in close cooperation with Apetit Kala Oy. As a foundation of the orientation folder and report I used variable literature on personnel management and orientation....
Sisäinen viestintä kasvavassa yrityksessä
(Laurea-ammattikorkeakoulu, 2012)
Strategiset liiketoiminnan muutokset ovat usein tunnusomaisia yritysten kehittyessä. Uudistuva yritys joutuu usein tilanteeseen, jossa se joutuu käsittelemään muun muassa organisaatiomuutoksia. Ominaista toimivalle muutokselle ...
Facebook apuna pk-yritysten brändinrakennuksessa ja markkinoinnissa : Case Järvenpään Wiener Paakari Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö käsittelee sosiaalista mediaa ja brändin kehittämistä. Opinnäytetyössä mukana ollut case-yritys Järvenpään Wiener Paakari Oy on perinteikäs, lähes 30-vuotisen historian omaava järvenpääläinen leipomo. Yrityksessä ei ollut sen...
Facebook as a Help in Marketing and Building a Brand in Small and Medium Sized Businesses - Case: Järvenpään Wiener Paakari Oy This thesis deals with the social media and brand development. The case-company that was involved in this study is Järvenpään Wiener Paakari Oy, which is nearly 30 years old, a very traditional bakery in Järvenpää. In this company, values, vision and mission were not defined neither their brand has not been studied and examined. Business has mostly been directed in a way that just seems to work. As a target of this thesis, it was to examine their customers’ impressions and visions about the company with a help of survey. Based on those 75 answers gathered and the writer’s own visions, the brand identity was defined. It has also been thought how the brand can be developed in the future to match them with company’s own target visions. This thesis contains two different theory sections. The first part deals with the brand, how it is designed and also its benefits both for the customer and for the company. In this thesis Thomas Gad’s 4D-brandmodel is presented of which advice had been applied to the use of the case-company. The role of image and reputation compared to the brand are also considered. The second part deals with the use of social media as a marketing device, especially with small and medium sized businesses and the help for them were pondered. The emphasis was mainly on social media service Facebook which is the most popular service in the world. Facebook pages were also created for the case company. The target of the pages were to in-crease the company’s visibility and take the company to there where its customers have gone also. 94 fans were reached to the pages during the process of this thesis. In order to develop the Facebook pages, a plan was created which also shows the company’s new brand goals. In the future, Facebook marketing should be based on those brand qualities in order to strengthen and develop the brand....
Facebook as a Help in Marketing and Building a Brand in Small and Medium Sized Businesses - Case: Järvenpään Wiener Paakari Oy This thesis deals with the social media and brand development. The case-company that was involved in this study is Järvenpään Wiener Paakari Oy, which is nearly 30 years old, a very traditional bakery in Järvenpää. In this company, values, vision and mission were not defined neither their brand has not been studied and examined. Business has mostly been directed in a way that just seems to work. As a target of this thesis, it was to examine their customers’ impressions and visions about the company with a help of survey. Based on those 75 answers gathered and the writer’s own visions, the brand identity was defined. It has also been thought how the brand can be developed in the future to match them with company’s own target visions. This thesis contains two different theory sections. The first part deals with the brand, how it is designed and also its benefits both for the customer and for the company. In this thesis Thomas Gad’s 4D-brandmodel is presented of which advice had been applied to the use of the case-company. The role of image and reputation compared to the brand are also considered. The second part deals with the use of social media as a marketing device, especially with small and medium sized businesses and the help for them were pondered. The emphasis was mainly on social media service Facebook which is the most popular service in the world. Facebook pages were also created for the case company. The target of the pages were to in-crease the company’s visibility and take the company to there where its customers have gone also. 94 fans were reached to the pages during the process of this thesis. In order to develop the Facebook pages, a plan was created which also shows the company’s new brand goals. In the future, Facebook marketing should be based on those brand qualities in order to strengthen and develop the brand....
Noutopihan uudelleenjärjestely, Case: Starkki Lahti
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena on noutopihan uudelleenjärjestely. Tavoitteena on luoda nou-topihasta toimivampi kokonaisuus sekä asiakkaille että työntekijöille. Tarkoituksena on kartoittaa ongelmakohdat ja niiden suurimmat syyt sekä löytää ongelmille...
Reorganizing Cash-and-Carry Yard for Builders, Case: Starkki Lahti This thesis discusses the reorganization of a Starkki builders’ cash-and-carry yard. The goal of the thesis is to find solutions on how to make the yard more functional for both customers and employees. The purpose is to survey the current problem areas and the reasons why they exist, and to find propositions for solutions. The thesis was carried out using the qualitative research methods. As a means of data acquisition, a theme interview with the logistics manager was carried out. The purpose of the interview was to find out the manager’s insights on the problems at the builders’ yard, and on how the situation could be improved. In addition, relevant literature and the Internet were used as information sources. To support the theoretical background, also participative observation was carried out. The observation was mainly active and it was performed alongside with the researcher’s own work at Starkki. Photographs and figures of the yard and its arrangements were also used in order to ease the perception. As a result of the thesis, a proposal of a new layout for the cash-and-carry yard was created. The most essential issue is to increase the storage space so that the products can be placed in optimal storage positions in future. ABC and XYZ analyses will be used to determine the storage places. With the proposed procedures, storage damages and loss can be significantly reduced. In addition, the storing and stock control can be made more efficient. The level of customer service can be raised as the working conditions improve....
Reorganizing Cash-and-Carry Yard for Builders, Case: Starkki Lahti This thesis discusses the reorganization of a Starkki builders’ cash-and-carry yard. The goal of the thesis is to find solutions on how to make the yard more functional for both customers and employees. The purpose is to survey the current problem areas and the reasons why they exist, and to find propositions for solutions. The thesis was carried out using the qualitative research methods. As a means of data acquisition, a theme interview with the logistics manager was carried out. The purpose of the interview was to find out the manager’s insights on the problems at the builders’ yard, and on how the situation could be improved. In addition, relevant literature and the Internet were used as information sources. To support the theoretical background, also participative observation was carried out. The observation was mainly active and it was performed alongside with the researcher’s own work at Starkki. Photographs and figures of the yard and its arrangements were also used in order to ease the perception. As a result of the thesis, a proposal of a new layout for the cash-and-carry yard was created. The most essential issue is to increase the storage space so that the products can be placed in optimal storage positions in future. ABC and XYZ analyses will be used to determine the storage places. With the proposed procedures, storage damages and loss can be significantly reduced. In addition, the storing and stock control can be made more efficient. The level of customer service can be raised as the working conditions improve....
Tilinpäätösanalyysi- Neljä sijoituspalvelutaloa
(Laurea-ammattikorkeakoulu, 2012)
Sijoituspalvelujen kysyntä on kasvanut Suomessa voimakkaasti aina 1990 -luvun alun lamasta lähtien. Kasvaneen kysynnän myötä myös sijoituspalvelujen tarjonta ja niitä tarjoavien yritysten määrä on lisääntynyt. Suomessa ...
Yritysyhteistyömuotojen kehittäminen palvelumuotoilun keinoin - Case Terveystauko
(Laurea-ammattikorkeakoulu, 2012)
Terveystauko on Active Life Village Oy:n suunnittelema kehitteillä oleva hanke, joka perustuu Yhdysvalloissa suosiota keränneeseen Retail Clinic –ideaan, jossa terveyspalvelut tuodaan helposti asiakkaiden saataville ...
Kauppaketjun yrityskorttiasiakkaiden tyytyväisyyden kartoittaminen
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tutkimus, jossa kartoitetaan Kauppaketjun yrityskorttiasiakkaiden asiakastyytyväisyyttä. Tutkimus on toteutettu suomalaiselle päivittäistavarakaupan piiriin kuuluvalle yritykselle, jota tullaan tässä ...
Logistisen palveluprosessin kustannusseurannan kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö tehtiin osana SULOIN-hanketta. Laurea-ammattikorkeakoulu on mukana SULOIN-hankkeessa, jonka tarkoituksena on parantaa Etelä-Suomen logistiikkaklusterin osaamisrakenteita, kilpailukykyä ja ekologisuutta kansainvälisen...
Development of Cost Control in a Logistics Service Process This thesis was made as a part of the SULOIN project. Laurea University of Applied Sciences is taking part in the SULOIN project, the purpose of which is to improve knowledge structures, competitiveness and ecology of Southern Finland’s logistics cluster. Company X, who is the principal of this thesis, is one of the companies participating in the SULOIN project. This thesis is based on the problems that the chief executive officer of Company X pointed out. The primary purpose of this thesis was to produce the information that Company X needed. This thesis is focused on developing cost controlling, and the process models were made to support it. The theoretical framework of the thesis is composed of the process modelling and cost accounting. Therefore the thesis was made in two parts. The first part of the research was modelling the processes of Company X. The second part was cost accounting. In the theory section of the thesis the essential information is provided about both the aforementioned areas. In the realisation of the cost control an attempt was made to join these two parts to support each other. A theme interview and an observation were used as research methods while making the process modelling. The primary purpose of process modelling was to function as a basis for the development of cost controlling. The main processes and support processes of the company were studied through the process modelling. From the main processes, especially the production of services was studied carefully. More exact modelling was made from the service process in the studied terminal. The development proposals for cost controlling are based on the balance ledger given by the Company X, which was sorted and analyzed. In the thesis, the already existing processes were questioned and proposals for new definitions were made to be used instead. The development of cost controlling remained on a much theoretical level. Concrete actions were not possible in the development of cost controlling because of the present state of bookkeeping and cost accounting in Company X. Because of this, this thesis concentrates on the development proposals which would make the cost controlling possible in the future....
Development of Cost Control in a Logistics Service Process This thesis was made as a part of the SULOIN project. Laurea University of Applied Sciences is taking part in the SULOIN project, the purpose of which is to improve knowledge structures, competitiveness and ecology of Southern Finland’s logistics cluster. Company X, who is the principal of this thesis, is one of the companies participating in the SULOIN project. This thesis is based on the problems that the chief executive officer of Company X pointed out. The primary purpose of this thesis was to produce the information that Company X needed. This thesis is focused on developing cost controlling, and the process models were made to support it. The theoretical framework of the thesis is composed of the process modelling and cost accounting. Therefore the thesis was made in two parts. The first part of the research was modelling the processes of Company X. The second part was cost accounting. In the theory section of the thesis the essential information is provided about both the aforementioned areas. In the realisation of the cost control an attempt was made to join these two parts to support each other. A theme interview and an observation were used as research methods while making the process modelling. The primary purpose of process modelling was to function as a basis for the development of cost controlling. The main processes and support processes of the company were studied through the process modelling. From the main processes, especially the production of services was studied carefully. More exact modelling was made from the service process in the studied terminal. The development proposals for cost controlling are based on the balance ledger given by the Company X, which was sorted and analyzed. In the thesis, the already existing processes were questioned and proposals for new definitions were made to be used instead. The development of cost controlling remained on a much theoretical level. Concrete actions were not possible in the development of cost controlling because of the present state of bookkeeping and cost accounting in Company X. Because of this, this thesis concentrates on the development proposals which would make the cost controlling possible in the future....









