Haku
Viitteet 4091-4100 / 5020
Brändin vahvistaminen sosiaalisen median kanavia hyödyntäen
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena oli brändin vahvistaminen sosiaalisen median kanavia hyödyntäen. Työssä tutkittiin sosiaalisen median tarjoamia uusia mahdollisuuksia erityisesti yhteistyöyrityksemme brändin vahvistamiseksi. Yhteistyöyrityksenä oli pieni vuonna 2009 toimintansa aloittanut yritys, joka valmistaa saippuoita ekologisin menetelmin. Koska Yritys X on vielä varsin tuore yritys markkinoilla, oli sille tärkeää löytää sopivat markkinointikanavat näkyvyyden lisäämiseksi.
Opinnäytetyössä pohjana toimi Yritys X:n tietoperusta yrityksen toiminnasta, joka on saatu sekä haastattelemalla yrittäjää ja tutustumalla Yritys X:n Internetistä löytyvään tietoon. Teo-riaosuudessa tietoperusta pohjautuu käsitteen brändi kokonaisvaltaiseen avaamiseen, sen vahvistamiseen sosiaalisessa mediassa sekä ekologisuuteen markkinoinnissa. Empiriaosuudessa on käytetty omaa pohdintaa ja pienimuotoista konkreettista tutkimustyötä.
Tutkimusten ja tietoperustan pohjalta päästiin pohtimaan Yritys X:n mahdollisuuksia hyödyntää sosiaalista mediaa brändin vahvistamisessa. Työssä esitellään laajasti erilaisia Internetin tarjoamia vaihtoehtoja, esimerkiksi Facebookia, Second Lifea ja hakusanamarkkinointia. Lopuksi työssä arvioidaan niiden hyötyä Yritys X:lle ja valikoidaan mielestämme sopivimmat vaihtoehdot Yritys X:lle.
Johtopäätökset Yritys X:lle sopivimmista sosiaalisen median kanavista auttavat yrittäjää hänelle omasta mielestään sopivimpien kanavien valinnassa.
Tutkimustyön tuloksena ehdotetaan, että Yritys X hyödyntää esiteltyjä sosiaalisen median kanavia, koska niiden avulla Yritys X saa varmasti lisää näkyvyyttä brändilleen. Kuitenkin jää yrittäjän itsensä päätettäväksi, mitä hän haluaa työstä hyödyntää....
cooperative company. It is a small company that has started its business in 2009 and produces ecological soaps. Because the Company X is still relatively young in the business, it’s important to find fitting marketing channels to increase its conspicuousness...
cooperative company. It is a small company that has started its business in 2009 and produces ecological soaps. Because the Company X is still relatively young in the business, it’s important to find fitting marketing channels to increase its conspicuousness...
Yrityksen kasvumahdollisuudet yritys X
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö tutkii Espoossa sijaitsevan tilitoimiston mahdollisuuksia kasvattaa sen tämänhetkistä liiketoimintaa. Taloushallintoala on tällä hetkellä jatkuvassa muutostilassa, joka haastaa alan yritykset kehittämään palveluita yhä enemmän konsultointiin painottuvaan suuntaan ja pohtimaan sanoja, visio ja strategia. Alan muutos on myös luonut monelle tilitoimistolle mahdollisuuden kasvattaa liiketoimintaa ja laajentaa markkina- alueita.
Vaikka liiketoiminnan kasvu nähdään yrityksen pitkäaikaisen toiminnan kannalta merkittävänä, liittyy kasvuun myös uhkia, jotka voivat vahingoittaa liiketoimintaa. Jotta yritys voisi turvallisesti kasvattaa liiketoimintaa, on nykyisestä tilanteesta tehtävä kattava analyysi, jonka avulla voidaan löytää kehittämistä kaipaavat kohteet ja tehdä tarvittavat muutokset.
Opinnäytetyön toimeksiantajayrityksenä toimii Espoolainen tilitoimisto, joka on perustettu vuonna 1997 ja se työllistää tällä hetkellä 11 henkeä. Yrityksen palveluihin kuuluvat kirjanpito, palkanlaskenta, veroneuvonta ja taloushallinnon opastus ja konsultointi. Yrityksen erikoisosaaminen on perustettavien yrityksien opastaminen.
Opinnäytetyö tutkii kohdeyrityksen mahdollisuuksia kasvattaa sen liiketoimintaa laatimalla yrityksen nykyisestä tilasta lähtökohta- analyysin. Analyysin tavoitteena on antaa kattava kuva yrityksen sisäisestä - ja ulkoisesta tilasta, kilpailijoista, markkinoista, sekä tuottaa toimeksiantajayritykselle tietoa, joka tukee sitä kasvutavoitteissaan.
Työn teoreettinen osuus käsittelee kasvavan yrityksen menestystekijöitä, palveluiden merkitystä ja hinnoittelua. Lisäksi teoriaosuudessa perehdytään taloushallintoalaan ja sen tulevaisuuden kehitysnäkymiin.
Työn tutkimuksen tarkoituksena oli selvittää, onko yrityksellä mahdollisuuksia laajentaa toimintaa. Tutkimus laadittiin haastattelemalla yrityksen osakasta ja perehtymällä yrityksen toimintatapoihin. Tutkimus menetelmänä käytettiin kvalitatiivista menetelmää. Saatujen tulosten perusteella yrityksellä on realistiset kasvumahdollisuudet. Kasvun saavuttaminen edellyttää kuitenkin tämän hetkisen hinnoittelun muuttamista ja vieraan pääoman vähentämistä....
This thesis examines the possibilities for a bookkeeping company to expand their business in the current market conditions. The field of bookkeeping is undergoing constant change, which is forcing bookkeeping companies to remake their services...
This thesis examines the possibilities for a bookkeeping company to expand their business in the current market conditions. The field of bookkeeping is undergoing constant change, which is forcing bookkeeping companies to remake their services...
Hoivan tukipalveluiden toteutus yhteiskunnallisen yrittäjyyden keinoin
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on jatkoa hoivan tukipalveluiden kehitystyölle, joka aloitettiin Etelä-Suomen palveluinnovaatiot –hankkeen osaprojekteissa vuosina 2009 - 2011. Laurea-ammattikorkeakoulun ja Diakonia-ammattikorkeakoulun osaprojekteissa kehitettiin...
University of Applied Sciences, standards of activity were developed to provide support services for nursing and also a business model for a social enterprise. Based on the work carried out in the subprojects, this thesis continues to develop the support...
University of Applied Sciences, standards of activity were developed to provide support services for nursing and also a business model for a social enterprise. Based on the work carried out in the subprojects, this thesis continues to develop the support...
Johan nyt on markkinat! Lähiruokamarkkinat kuluttajan, valmistajan ja ruokakeskustelujen ristiaallokossa
(Laurea-ammattikorkeakoulu, 2012)
markkinointi oli haastateltujen mielestä suppeaa sekä alueellisesti vaihtelevaa tai painottunutta. Lähiruokaa ostettaisiin pääosin silloin tällöin ja mieluiten lähimmästä marketista. Lähiruoan ja luomutuotteiden arvostuksen koettiin kasvavan edelleen...
. In order to facilitate the marketing of local foods, the definitions and terminology should be clarified. The projects should be longer in duration and more tightly controlled. Thus local food business models could be more sustainable and more engaging...
. In order to facilitate the marketing of local foods, the definitions and terminology should be clarified. The projects should be longer in duration and more tightly controlled. Thus local food business models could be more sustainable and more engaging...
Vapaaehtoisten sitoutuminen meri- ja järvipelastustoimintaan : Case: Suomen Meripelastusseura ry
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli selvittää, miten Suomen Meripelastusseuran jäsenyhdistysten miehistö voitaisiin sitouttaa ja motivoida parhaiten vapaaehtoiseen meri- ja järvipelastustoimintaan. Opinnäytetyön teoriaosassa käsitellään Meripelastusseuran...
Commitment of volunteers towards Finnish Lifeboat Institution & Membership Associations Case: The Finnish Lifeboat Institution The aim of this thesis was to examine how volunteer workers engage in The Finnish Lifeboat Institution and its voluntary maritime rescue associations. The framework of the study discusses the theories of motivating, commitment and voluntary work. The objective of the thesis was to learn about volunteers’ reasons for starting as a volunteer and motivation for operating, by closely looking at their attitudes and perspectives on the subject. The research method was quantitative and in additionally qualitative approach. The study was conducted with a questionnaire program, Webropol, which included standardized and open-ended questions. The questionnaire was sent to all Finnish sea and lake associations, members of the rescue, which includes total a of 2044 members. The purpose of the survey was to determine what specific factors motivate memberships in operations. In addition, respondents were asked to evaluate the functioning of the association and suggest which action their association could possibly improve. The study showed that the volunteer members have various numbers of development proposals for their associations. The main motives for starting as a volunteer were a hobby, helping and self-development. Members are most motivated on meaningful voluntary work as a hobby, importance of helping and diverse maritime training. The most needed development area seems to be the recruiting process, communication, division of labour, feedback and emotional support....
Commitment of volunteers towards Finnish Lifeboat Institution & Membership Associations Case: The Finnish Lifeboat Institution The aim of this thesis was to examine how volunteer workers engage in The Finnish Lifeboat Institution and its voluntary maritime rescue associations. The framework of the study discusses the theories of motivating, commitment and voluntary work. The objective of the thesis was to learn about volunteers’ reasons for starting as a volunteer and motivation for operating, by closely looking at their attitudes and perspectives on the subject. The research method was quantitative and in additionally qualitative approach. The study was conducted with a questionnaire program, Webropol, which included standardized and open-ended questions. The questionnaire was sent to all Finnish sea and lake associations, members of the rescue, which includes total a of 2044 members. The purpose of the survey was to determine what specific factors motivate memberships in operations. In addition, respondents were asked to evaluate the functioning of the association and suggest which action their association could possibly improve. The study showed that the volunteer members have various numbers of development proposals for their associations. The main motives for starting as a volunteer were a hobby, helping and self-development. Members are most motivated on meaningful voluntary work as a hobby, importance of helping and diverse maritime training. The most needed development area seems to be the recruiting process, communication, division of labour, feedback and emotional support....
Espinno-projekti : Case:Kulttuuripalvelut
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö on tuotos osana Espoon kaupungin Espinno-projektia ja Laurea-ammattikorkeakoulun KiSY -projektia, jonka tarkoituksena on tarkastella sosiaalisten palve-luiden tarjoamista uudenlaisten palvelumallien avulla. Sosiaalisia palveluita...
Espinno–project Case: culture services This thesis is a part of Espinno-project by the city of Espoo and KiSY-project by Laurea Uni-versity of Applied Sciences. The purpose of these projects is to examine how to provide social services by using new types of services. Social services can be provided to senior citizens via an external umbrella entrepreneurship in the form of Service modules. Services are provided to the senior citizens living in the Espoo community live and habit centers. Long-term unemployed are utilized in providing services. Three types of service modules are introduced in this thesis. In these services, culture has been productized in the form of service. The benefits of culture can be seen as a health con-tributor as well as an attributor in comprehensive well-being in the care of senior citizens. The culture packages are divided by the activities and the purpose of their usage. The ser-vice packages are divided into three different categories: the individual culture package, the workout- and the well-being package. An important criterion concerning the service packages was the quality of the services provided, as the concept of the service packages included the perspective of utilizing long-term unemployed people as employees. The idea of utilizing long-term unemployed people is to secure the accessibility of services as the "baby boom generation" retires. In addition to the service packages this thesis contains inspection of costs when employing a long-term unemployed person from an economic perspective in comparison to the costs when employing a trained professional. The cost-analysis is directional and is based on a current collective agreement. The theses final results were to highlight the benefits of culture through Espinno-project and also possible getting Espoo to involve culture services as part of seniors daily care system. Also enabling a possibility for long-term unemployed to find employment....
Espinno–project Case: culture services This thesis is a part of Espinno-project by the city of Espoo and KiSY-project by Laurea Uni-versity of Applied Sciences. The purpose of these projects is to examine how to provide social services by using new types of services. Social services can be provided to senior citizens via an external umbrella entrepreneurship in the form of Service modules. Services are provided to the senior citizens living in the Espoo community live and habit centers. Long-term unemployed are utilized in providing services. Three types of service modules are introduced in this thesis. In these services, culture has been productized in the form of service. The benefits of culture can be seen as a health con-tributor as well as an attributor in comprehensive well-being in the care of senior citizens. The culture packages are divided by the activities and the purpose of their usage. The ser-vice packages are divided into three different categories: the individual culture package, the workout- and the well-being package. An important criterion concerning the service packages was the quality of the services provided, as the concept of the service packages included the perspective of utilizing long-term unemployed people as employees. The idea of utilizing long-term unemployed people is to secure the accessibility of services as the "baby boom generation" retires. In addition to the service packages this thesis contains inspection of costs when employing a long-term unemployed person from an economic perspective in comparison to the costs when employing a trained professional. The cost-analysis is directional and is based on a current collective agreement. The theses final results were to highlight the benefits of culture through Espinno-project and also possible getting Espoo to involve culture services as part of seniors daily care system. Also enabling a possibility for long-term unemployed to find employment....
Varastonkierron optimointi Case Yritys X
(Laurea-ammattikorkeakoulu, 2012)
selvittää Tuoteryhmän T varastonkiertoa yrityksessä X, joka on suuri suomalainen elintarvikealan yritys. Tutkimuksessa on analysoitu varastonkierron nykytilaa ja esitetty kehitysehdotuksia. Tavoitteena on ollut löytää tuotteille mahdollisimman optimaalinen...
One factor defining a company’s profitability is the rate of turnover of stock, since significant amount of surplus capital remains inaccessible, if the turnover is slow. The aim of this study was to determine how efficient the turnover of the stock is especially for product group T at company X, which is a large Finnish company operating in the food industry. The present state of the turnover of the stock is analysed in the study, and proposals for improvement are suggested. The aim has been to calculate the optimal turnover rate of the stock, without risking the company’s other performance indicators such as delivery time. A general background objective is to improve efficiency and make cost savings. The study is both qualitative and operational. A significant amount of the empirical data derives from the author’s own knowledge and experience, having worked for company X for nearly six years. Theoretical concepts are also reviewed through a discussion of the relevant literature. In addition, several interviews were conducted at the case company, and the company’s ERP (enterprise resource planning) data was analysed for the study. The results of the research indicate that a number of the products of product group T already have optimal turnover. However, the turnover rate of most products was found to be too slow, while for a small number of products it was found to be too fast. It was also discovered that the products that sell the most are really significant by volume for case company. As an outcome of the research, it is recommended that the case company negotiate with its supplier about whether it would be possible to change the order cycle of products to achieve a more optimal turnover rate. They should also discuss the possibility of using a faster means of transportation, and reducing the size of the order batch. The research result also indicated that there is a possibility to achieve as much as 10 % in cost savings on some products by optimizing the order cycle....
One factor defining a company’s profitability is the rate of turnover of stock, since significant amount of surplus capital remains inaccessible, if the turnover is slow. The aim of this study was to determine how efficient the turnover of the stock is especially for product group T at company X, which is a large Finnish company operating in the food industry. The present state of the turnover of the stock is analysed in the study, and proposals for improvement are suggested. The aim has been to calculate the optimal turnover rate of the stock, without risking the company’s other performance indicators such as delivery time. A general background objective is to improve efficiency and make cost savings. The study is both qualitative and operational. A significant amount of the empirical data derives from the author’s own knowledge and experience, having worked for company X for nearly six years. Theoretical concepts are also reviewed through a discussion of the relevant literature. In addition, several interviews were conducted at the case company, and the company’s ERP (enterprise resource planning) data was analysed for the study. The results of the research indicate that a number of the products of product group T already have optimal turnover. However, the turnover rate of most products was found to be too slow, while for a small number of products it was found to be too fast. It was also discovered that the products that sell the most are really significant by volume for case company. As an outcome of the research, it is recommended that the case company negotiate with its supplier about whether it would be possible to change the order cycle of products to achieve a more optimal turnover rate. They should also discuss the possibility of using a faster means of transportation, and reducing the size of the order batch. The research result also indicated that there is a possibility to achieve as much as 10 % in cost savings on some products by optimizing the order cycle....
Osta ja pidä: yritysten joukkovelkakirjat vs. osakkeet
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö käsittelee yrityksen joukkovelkakirjojen tuottoa ja siihen vaikuttavia tekijöitä osta ja pidä –sijoitusstrategian näkökulmasta. Vertailukohdaksi yrityksen joukkovelkakirjoille on valittu osakkeet, niiden tunnettavuuden ja vuotuisen...
The purpose of this thesis is to examine the annual profits of corporate bonds and to determine how these are affected in terms of the strategies of buying and holding. Stocks are chosen for comparison to corporate bonds for their popularity amongst investors and their annual income which is comparable to bonds coupons. The theoretical section provides background information about corporate bonds and stocks, with an emphasis on corporate bonds, as these are considerably less familiar to investors than stocks. The method used in the research is the case study, which is qualitative research method. The research compares corporate bonds with the performance of the same corporation’s stocks. The data for the research is taken from corporate bonds issued between 2001 and 2011 in Finland. 14 bonds that matched the criteria were chosen for the research. There is a considerable amount of literature and research on stocks and methods of investment. Research on investing in corporate bonds in Finland has been conducted to a lesser extent and only statistical data is available. Most of the literature regarding corporate bonds concerns the much larger bond markets in the United States. The result of the research reinforces the theory. Average annual income is slightly higher in stocks and the volatility of the stocks indicated the higher risk as the possibility for higher profit. Corporate bonds were compared to each other in addition to stocks. Fixed rate bonds offered higher annual profit in the form of the coupon rate. One of the reasons for this was the plunge in market interest rates at the end of 2008, which significantly lowered the coupon rates for floating rate bonds. The conclusion of the research is that in terms of risk corporate bonds lie between government bonds and stocks. For the default risk and the demanded expertise of the business it is possible that corporate bonds could work as a gateway for investing in stocks among low-risk investors. The purpose of the comparison between investment instruments was not to demonstrate the superiority of any individual instrument. The result of the study was that both instruments have their strengths and they are suitable for different situations in life as for different functions. Potential investors should identify their objectives in investing and understand their risk profile when making investing decisions....
The purpose of this thesis is to examine the annual profits of corporate bonds and to determine how these are affected in terms of the strategies of buying and holding. Stocks are chosen for comparison to corporate bonds for their popularity amongst investors and their annual income which is comparable to bonds coupons. The theoretical section provides background information about corporate bonds and stocks, with an emphasis on corporate bonds, as these are considerably less familiar to investors than stocks. The method used in the research is the case study, which is qualitative research method. The research compares corporate bonds with the performance of the same corporation’s stocks. The data for the research is taken from corporate bonds issued between 2001 and 2011 in Finland. 14 bonds that matched the criteria were chosen for the research. There is a considerable amount of literature and research on stocks and methods of investment. Research on investing in corporate bonds in Finland has been conducted to a lesser extent and only statistical data is available. Most of the literature regarding corporate bonds concerns the much larger bond markets in the United States. The result of the research reinforces the theory. Average annual income is slightly higher in stocks and the volatility of the stocks indicated the higher risk as the possibility for higher profit. Corporate bonds were compared to each other in addition to stocks. Fixed rate bonds offered higher annual profit in the form of the coupon rate. One of the reasons for this was the plunge in market interest rates at the end of 2008, which significantly lowered the coupon rates for floating rate bonds. The conclusion of the research is that in terms of risk corporate bonds lie between government bonds and stocks. For the default risk and the demanded expertise of the business it is possible that corporate bonds could work as a gateway for investing in stocks among low-risk investors. The purpose of the comparison between investment instruments was not to demonstrate the superiority of any individual instrument. The result of the study was that both instruments have their strengths and they are suitable for different situations in life as for different functions. Potential investors should identify their objectives in investing and understand their risk profile when making investing decisions....
Digitaaliset markkinointikanavat kauppaketjun yksikössä
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö on tutkimus valtakunnalliseen kauppaketjuun kuuluvan, päivittäistavaroita ja käyttötavaroita myyvän Kaupan käyttämistä digitaalisista markkinointikanavista, joita ovat sähköpostitse lähetettävä uutiskirje, verkkosivut, Facebook...
Digital Marketing Channels in a Chain Store's Unit This thesis is a research on a retail chain store´s use of digital marketing channels which are newsletter by E-mail, web pages, Facebook page and digital signage. The Chain Store belongs to a nationwide chain and it sells foodstuffs and consumer non-durables. The purpose was to find out which of these digital marketing channels have reached Chain Store´s customers and which should be improved. The research problem was: How well do the Chain Store´s digital marketing channels reach the customers? The aim was to reveal possible problems by a survey and propose solutions to improve them. The frame of reference consisted of marketing communications, digital marketing communications and digital media. Theory was chosen from different literature and Internet publications. The survey was quantitative and carried out from the customers´ point of view. The goal was to find out whether the customers had heard about or used Chain Store´s digital channels and how they felt about them. The material was collected from a random sample of 100 Chain Store´s customers. The results were demonstrated by figures and tables and referred to existing theories. Respondents were mostly women and the two largest age groups were ages between 20-30 and 31-40. The majority of the respondents were regular customers but only a few had subscribed to the Chain Store´s newsletter which was found to be useful. Most of them wanted information about product offers and upcoming campaigns. Approximately half of the respondents had heard of Chain Store´s web pages which usually were found by server or they had read about them from a magazine for regular customers. The Majority of the respondents visited the web pages approximately two times a month. Web pages were considered to be good and informative. Over half had a Facebook account. Only few knew Chain Store´s Facebook page, but nobody was a member. Most of the respondents considered digital signages useful and felt that it is important to inform customers about product offers, upcoming campaigns, current news and novelty products. Chain Store´s Facebook page needed to be developed the most, but also all digital marketing channels´ familiarity to the customers needed to be improved. Development proposals were made in order to improve content of the digital marketing channels and to increase their familiarity....
Digital Marketing Channels in a Chain Store's Unit This thesis is a research on a retail chain store´s use of digital marketing channels which are newsletter by E-mail, web pages, Facebook page and digital signage. The Chain Store belongs to a nationwide chain and it sells foodstuffs and consumer non-durables. The purpose was to find out which of these digital marketing channels have reached Chain Store´s customers and which should be improved. The research problem was: How well do the Chain Store´s digital marketing channels reach the customers? The aim was to reveal possible problems by a survey and propose solutions to improve them. The frame of reference consisted of marketing communications, digital marketing communications and digital media. Theory was chosen from different literature and Internet publications. The survey was quantitative and carried out from the customers´ point of view. The goal was to find out whether the customers had heard about or used Chain Store´s digital channels and how they felt about them. The material was collected from a random sample of 100 Chain Store´s customers. The results were demonstrated by figures and tables and referred to existing theories. Respondents were mostly women and the two largest age groups were ages between 20-30 and 31-40. The majority of the respondents were regular customers but only a few had subscribed to the Chain Store´s newsletter which was found to be useful. Most of them wanted information about product offers and upcoming campaigns. Approximately half of the respondents had heard of Chain Store´s web pages which usually were found by server or they had read about them from a magazine for regular customers. The Majority of the respondents visited the web pages approximately two times a month. Web pages were considered to be good and informative. Over half had a Facebook account. Only few knew Chain Store´s Facebook page, but nobody was a member. Most of the respondents considered digital signages useful and felt that it is important to inform customers about product offers, upcoming campaigns, current news and novelty products. Chain Store´s Facebook page needed to be developed the most, but also all digital marketing channels´ familiarity to the customers needed to be improved. Development proposals were made in order to improve content of the digital marketing channels and to increase their familiarity....
Erilaisella messutoiminnalla arvoa asiakkaalle
(Laurea-ammattikorkeakoulu, 2012)
Messutoiminta on suosittu menekinedistämisen muoto ja se on kasvattanut suosiotaan. Tässä opinnäytetyössä tarkasteltiin messutoiminnan luomaa arvoa Yritys XX:n asiakkaille. Yritys XX on business to business -kontaktoinnin sekä messu- ja...
The exhibition is a widespread form of sales promotion which has rapidly grown in popularity. The purpose of this thesis is to analyze the value created by exhibitions for the customers of company XX. This firm manages business- to- business...
The exhibition is a widespread form of sales promotion which has rapidly grown in popularity. The purpose of this thesis is to analyze the value created by exhibitions for the customers of company XX. This firm manages business- to- business...









