Haku
Viitteet 4151-4160 / 5020
Sisäinen viestintä yrityksen henkilöstön näkökulmasta : Case: Yritys X Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena on kartoittaa kohdeyrityksen henkilöstön viestintäkäyttäytymistä, mielipiteitä yrityksen sisäisestä viestinnästä, sisäisestä tiedottamisesta ja sisäisen viestinnän eri viestintäkanavista. Tutkimuksessa kartoitetaan myös...
The objective of this thesis is to survey the communication patterns of the case company's employees, their opinions about the company's internal communication and information provision, as well as the different channels of internal communication. The employees' ideas for the development of internal communication are also surveyed. In this thesis internal communication is limited to information flow within the company, including access to information and the provision of information related to the employee's own work and duties, the company's operations and strategy, and HR issues. The purpose of the thesis is to obtain information on the use of the most important internal communication channels in the case company from the perspective of the employees. The aim is also to identify the channels through which employees currently receive information, as well as the channels through which they believe information could be more efficiently conveyed. The aim is also to determine the issues on which the employees currently receive information, the issues on which they would like to receive more information and the primary providers of information. The theoretical framework includes a definition of communication and the role, goals and content of internal communication. Internal communication is reviewed from the perspectives of workplace communication, management and supervisor communications, strategic communications, communication between departments, HR communication and internal communication activities. Different channels of internal communication, such as face-to-face, written and electronic communication are also reviewed. Finally, key challenges of internal communication as presented in the literature of the field are discussed. On the basis of the study, it may be concluded that the personnel of the case company are relatively satisfied with the company's internal communication activities. Information sessions targeted at the personnel as a whole and e-mail as a fast communication channel were found to be successful forms of internal communication. Internal information provision was found to be reliable and topical. However, the study revealed potential areas of development in the company's internal communication. E-mail seems to be the principal channel of internal communication. In addition to the existing communication channels, employees would like to see an increase in personal, face-to-face communication, face-to-face discussions with the supervisor and team meetings. While the intranet was found to be an important and necessary communication channel, the employees felt that activating the intranet as an up-to-date communication channel would require updating its content and developing its usability....
The objective of this thesis is to survey the communication patterns of the case company's employees, their opinions about the company's internal communication and information provision, as well as the different channels of internal communication. The employees' ideas for the development of internal communication are also surveyed. In this thesis internal communication is limited to information flow within the company, including access to information and the provision of information related to the employee's own work and duties, the company's operations and strategy, and HR issues. The purpose of the thesis is to obtain information on the use of the most important internal communication channels in the case company from the perspective of the employees. The aim is also to identify the channels through which employees currently receive information, as well as the channels through which they believe information could be more efficiently conveyed. The aim is also to determine the issues on which the employees currently receive information, the issues on which they would like to receive more information and the primary providers of information. The theoretical framework includes a definition of communication and the role, goals and content of internal communication. Internal communication is reviewed from the perspectives of workplace communication, management and supervisor communications, strategic communications, communication between departments, HR communication and internal communication activities. Different channels of internal communication, such as face-to-face, written and electronic communication are also reviewed. Finally, key challenges of internal communication as presented in the literature of the field are discussed. On the basis of the study, it may be concluded that the personnel of the case company are relatively satisfied with the company's internal communication activities. Information sessions targeted at the personnel as a whole and e-mail as a fast communication channel were found to be successful forms of internal communication. Internal information provision was found to be reliable and topical. However, the study revealed potential areas of development in the company's internal communication. E-mail seems to be the principal channel of internal communication. In addition to the existing communication channels, employees would like to see an increase in personal, face-to-face communication, face-to-face discussions with the supervisor and team meetings. While the intranet was found to be an important and necessary communication channel, the employees felt that activating the intranet as an up-to-date communication channel would require updating its content and developing its usability....
Intranet erikoiskaupan myymäläkäytössä : Case Intersport Finland Oy
(Laurea-ammattikorkeakoulu, 2012)
Intranet on löytänyt viimeisen kymmenen vuoden aikana paikkansa yritysten ja yhteisöjen sisäisessä viestinnässä. Useissa yrityksissä se on jopa tärkein ja käytetyin päivittäisen viestinnän foorumi. Yritykset ja toimialat ovat keskenään erilaisia...
During the last ten years the intranet has become well established as a channel of internal communication in companies and organisations. In many companies it is the most important and frequently used forum of daily communication, although there are also many companies and industries where the intranet simply does not function as the primary tool of internal communication due to the nature of the business. The purpose of this thesis is to investigate possibilities for utilizing the intranet in the retail store environment of the Intersport sporting goods chain. As an outcome of the thesis, support materials were produced for the intranet in the department of bicycle sales. The purpose of these materials was to provide employees with information about various matters related to bicycle sales. The theoretical section of the thesis examines the internal communication of organizations and the use of the intranet from various perspectives. A key aspect of the thesis is the use of empirical data acquired through a qualitative study. The study was conducted through themed interviews with sales negotiators and retail entrepreneurs. The results of the study reveal that currently the intranet does not bring any significant added value to the sales personnel in the retail stores of the case company. Currently, the use of the intranet is mainly directed to the store management and most of the sales staff does not use it at all. The interviewees of the study were mostly satisfied with the current state of the company’s internal communication. According to the study the store staff would have time and be more interested in using the intranet. The internal communication of the case company could be unified and enhanced by expanding the range of content on the intranet to include information which is more relevant to the store sales personnel and by marketing it more to the store personnel. Training and introduction materials and support materials for other product departments could be added in the future. With these actions the intranet could create value for the store staff and therefore also for the company itself....
During the last ten years the intranet has become well established as a channel of internal communication in companies and organisations. In many companies it is the most important and frequently used forum of daily communication, although there are also many companies and industries where the intranet simply does not function as the primary tool of internal communication due to the nature of the business. The purpose of this thesis is to investigate possibilities for utilizing the intranet in the retail store environment of the Intersport sporting goods chain. As an outcome of the thesis, support materials were produced for the intranet in the department of bicycle sales. The purpose of these materials was to provide employees with information about various matters related to bicycle sales. The theoretical section of the thesis examines the internal communication of organizations and the use of the intranet from various perspectives. A key aspect of the thesis is the use of empirical data acquired through a qualitative study. The study was conducted through themed interviews with sales negotiators and retail entrepreneurs. The results of the study reveal that currently the intranet does not bring any significant added value to the sales personnel in the retail stores of the case company. Currently, the use of the intranet is mainly directed to the store management and most of the sales staff does not use it at all. The interviewees of the study were mostly satisfied with the current state of the company’s internal communication. According to the study the store staff would have time and be more interested in using the intranet. The internal communication of the case company could be unified and enhanced by expanding the range of content on the intranet to include information which is more relevant to the store sales personnel and by marketing it more to the store personnel. Training and introduction materials and support materials for other product departments could be added in the future. With these actions the intranet could create value for the store staff and therefore also for the company itself....
Markkinointisuunnitelma case: Matkailualan yritys
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli tehdä markkinointisuunnitelma Itä-Lapissa sijaitsevalle hiihtokeskukselle, joka toimii tämän opinnäytetyön kohdeyrityksenä. Tavoitteena oli löytää ne markkinoinnin kilpailukeinot, joilla ...
Kirjanpito-ohjelmien käytettävyystutkimus
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön aiheena on kirjanpito-ohjelmien käytettävyystutkimus. Tutkimuksen
tarkoituksena on selvittää kirjanpito-ohjelmien käytettävyys tilitoimistojen kannalta. Käytettävyyteen
vaikuttavat kirjanpito-ohjelmien ...
Ulkomaisten palveluostojen arvonlisäverotus – Case: Helsingin Energia
(Laurea-ammattikorkeakoulu, 2012)
Energia. Työ on osa yrityksessä käynnissä olevaan ulkomaisia palveluostoja koskevaan projektia. Opinnäytetyön tarkoituksena on selvittää, kuinka hyvin ulkomaisiin palveluostoihin osallistuvat työntekijät tuntevat arvonlisäverotuksen ja miten tätä osaamista...
In international trade, Value Added Tax on services is collected in the same country in which the services are consumed. The country of consumption is defined according to the specific rules governing the place of supply. Finnish VAT legislation complies with European Union directives, in which the legislation of other Member States is integrated. A thorough understanding of VAT laws is important to ensure correct financial reporting and tax accounting. This thesis was commissioned by Helsingin Energia and is related to a company project dealing with foreign services acquisitions. The purpose of this study is to clarify the level of knowledge about value added taxes and to determine how this level of knowledge could be improved if necessary. The data was collected by interviewing a VAT expert at Helsingin Energia and through an electronic questionnaire sent to all employees on how to deal with international services purchases. The thesis includes clear instructions on VAT associated with foreign purchases of services. It provides a definition of foreign purchases and the reverse charge, and also examines the EU’s VAT directive and the rules governing the place of supply. The information is mostly based on the Finnish VAT Act, as well as the administration guidelines and relevant literature which assisted in the interpretation of the law. The research revealed that the level of knowledge of the employees who deal with international services purchases should be developed. The employees were willing to receive more information about VAT, and it would be in the company’s best interest to make such information available, for example in the form of instructions. Knowledge should be increased, particularly at the beginning of the purchasing process and there should generally be more employees with comprehensive knowledge of VAT matters in the company. The company should also instruct their employees to note any problems regarding value added tax and urge them to ask for advice more often. The proportion of purchases of foreign services compared to the company’s total purchases is very small. It is therefore understandable that the level of the knowledge in this area has not drawn particular attention. However, the on-going project and the thesis are excellent signs that the company is engaging in the right way to improve knowledge levels and to ensure quality standards....
In international trade, Value Added Tax on services is collected in the same country in which the services are consumed. The country of consumption is defined according to the specific rules governing the place of supply. Finnish VAT legislation complies with European Union directives, in which the legislation of other Member States is integrated. A thorough understanding of VAT laws is important to ensure correct financial reporting and tax accounting. This thesis was commissioned by Helsingin Energia and is related to a company project dealing with foreign services acquisitions. The purpose of this study is to clarify the level of knowledge about value added taxes and to determine how this level of knowledge could be improved if necessary. The data was collected by interviewing a VAT expert at Helsingin Energia and through an electronic questionnaire sent to all employees on how to deal with international services purchases. The thesis includes clear instructions on VAT associated with foreign purchases of services. It provides a definition of foreign purchases and the reverse charge, and also examines the EU’s VAT directive and the rules governing the place of supply. The information is mostly based on the Finnish VAT Act, as well as the administration guidelines and relevant literature which assisted in the interpretation of the law. The research revealed that the level of knowledge of the employees who deal with international services purchases should be developed. The employees were willing to receive more information about VAT, and it would be in the company’s best interest to make such information available, for example in the form of instructions. Knowledge should be increased, particularly at the beginning of the purchasing process and there should generally be more employees with comprehensive knowledge of VAT matters in the company. The company should also instruct their employees to note any problems regarding value added tax and urge them to ask for advice more often. The proportion of purchases of foreign services compared to the company’s total purchases is very small. It is therefore understandable that the level of the knowledge in this area has not drawn particular attention. However, the on-going project and the thesis are excellent signs that the company is engaging in the right way to improve knowledge levels and to ensure quality standards....
Web 2.0 osana äänitekaupan markkinointia
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoitus on kuvata, minkälaisia mahdollisuuksia Web 2.0 tarjoaa yrityksen markkinoinnille. Asiaa tarkastellaan ainoastaan äänitekaupan näkökulmasta, koska aihe olisi ollut muuten liian laaja käsiteltäväksi. Opinnäytetyössä käyn läpi markkinoinnin muutoksia Internet-aikakaudella, Web 2.0:n kehitystä sekä siihen liittyviä sovelluksia, keinoja miten hyödyntää näitä sovelluksia markkinoinnissa ja miten tavoittaa asiakkaat parhaiten näiden sovellusten avulla. Lisäksi tarkastelen äänitekaupan muuttumista ja pitkä häntä -teorian vaikutusta äänitekauppaan sekä internetkauppaan yleensä.
Opinnäytetyöhön liittyy myös kyselytutkimus Web 2.0 sovellusten käyttötottumuksista. Kyselytutkimus suoritettiin hämeenlinnalaisen Levykellari-liikkeen asiakkaille. Kyselytutkimuksen tarkoitus oli osoittaa, miten yleistä Web 2.0 tarjoamien sovellusten käyttö on tänä päivänä ja millä tavoin yrityksen kannattaa lähestyä asiakasta tässä ympäristössä.
Kyselyyn vastasi 34 henkilöä. Alhaisen vastausmäärän vuoksi kyselytutkimuksen pohjalta ei voida tehdä äärimmäisen painavia johtopäätöksiä. Kuitenkin tuloksista on selvästi erotettavissa, mitkä sosiaalisen median palveluista ovat käytetyimpiä, mitkä ovat tehokkaimmat markkinointikanavat ja millä tavoin asiakas haluaa vastaanottaa markkinointia tässä ympäristössä. Lisäksi vastauksista voidaan selvästi havaita, mitkä musiikkilajit ovat suosituimpia, missä eri formaateissa asiakkaat haluavat äänitteitä ostaa, ja mistä he ostavat äänitteensä mieluiten....
of view, because subject would otherwise be too wide to present. In this thesis I will be talking about how marketing has developed to be more useful for internet marketing, how Web 2.0 has been developing and what kind of applications are part of it, how...
of view, because subject would otherwise be too wide to present. In this thesis I will be talking about how marketing has developed to be more useful for internet marketing, how Web 2.0 has been developing and what kind of applications are part of it, how...
Alkavan yrityksen markkinointisuunnitelma - Case: Relaxing Beauty Center
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli tehdä markkinointisuunnitelma alkavalle yritykselle. Opinnäytetyössä yritys Relaxing Beauty Center on kauneudenhoitoalan palveluita tarjoava yritys, jota ei ole vielä perustettu. Yritys on ...
Opas kiinteistön käyttöoikeuksista
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli tutkia mitä erilaisia käyttöoikeuksia kiinteistöön saattaa kohdistua. Tavoitteena oli selvittää, mitä erityinen oikeus ja rasite tarkoittavat, sekä mitä jokamiehen oikeuden puitteissa yksityinen henkilö voi toisen...
A guide to usufruct of immovable property The aim of my thesis was to study what different kind of usufruct of immovable property there are. The goal was to clarify the meaning of special right and easement. I also clarify what rights are included in everyman’s rights. The first chapter introduces the owning of real estate: how to take custody of real estate, what the rights and responsibilities are when possessing real estate. The next chapter studies the usufruct of property. The last chapter presents the most common registers needed in real estate law. The result of thesis is a guide to usufruct of immovable property to ordinary people who do not use legal text every day, but to whom real estate matters are important. The guide clarifies terms and answers the questions where and how to search for information....
A guide to usufruct of immovable property The aim of my thesis was to study what different kind of usufruct of immovable property there are. The goal was to clarify the meaning of special right and easement. I also clarify what rights are included in everyman’s rights. The first chapter introduces the owning of real estate: how to take custody of real estate, what the rights and responsibilities are when possessing real estate. The next chapter studies the usufruct of property. The last chapter presents the most common registers needed in real estate law. The result of thesis is a guide to usufruct of immovable property to ordinary people who do not use legal text every day, but to whom real estate matters are important. The guide clarifies terms and answers the questions where and how to search for information....
Salibandyseuran juniorijoukkueen sponsorihaku
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli löytää salibandyseuran 02-ikäluokan joukkueelle sponsori keväästä 2012 kauden 2012 - 2013 loppuun asti. Sponsorihaku edellytti tutustumista aiheeseen ja sponsoroinnin tarkastelemista niin hakijan kuin sponsorin...
Seeking sponsorship for a junior floorball team The purpose of this thesis was to find a sponsor for a junior floorball team from the spring 2012 until the end of season 2012 - 2013. Planning and implementing a sponsorship seeking plan required knowledge of sponsorship in general both from the sponsorship seeker’s point of view and from the companies’ point of view. The theoretical part covers the most important subjects that affected this work. It approaches sponsorship on a general level, i.e. what the term sponsorship means and how sponsoring will change in Finland in the near future. Sponsorship is also studied from the companies’ perspective by focusing on the companies’ expectations, sponsoring as a marketing communications tool and factors that affect sponsorship decision making. Furthermore, sponsorship is discussed from the seeker’s viewpoint through two different sponsorship seeking models. As a result of this thesis, a new sponsorship seeking model was built for the team. The model includes a planning section and a sales section. The planning section includes the phases that need to be carried out before contacting potential sponsors. The selling phase covers the tasks from contacting the potential sponsors until the responses have been received and replied to. During this thesis, seventeen potential sponsors were contacted. The goal was not met during this study because contracts were not signed. Two companies wanted to have more time over the summer in order to consider the contract, and it was decided that they will be contacted again at the end of the summer 2012. Some conclusions were drawn after the sponsorship seeking. One conclusion was that the companies would have needed more time to make a decision. Another conclusion was that the sponsorship packages, which were priced based on the contract with the previous sponsor, were too expensive. In the future, it might be more beneficial for the team to seek more sponsors with a smaller financial contribution. The team could also consider new ways to attach the logos. They could for example use a self-adhesive textile, which can be removed. This would provide them the opportunity to offer sponsorship for a shorter period of time according to the needs of the sponsor....
Seeking sponsorship for a junior floorball team The purpose of this thesis was to find a sponsor for a junior floorball team from the spring 2012 until the end of season 2012 - 2013. Planning and implementing a sponsorship seeking plan required knowledge of sponsorship in general both from the sponsorship seeker’s point of view and from the companies’ point of view. The theoretical part covers the most important subjects that affected this work. It approaches sponsorship on a general level, i.e. what the term sponsorship means and how sponsoring will change in Finland in the near future. Sponsorship is also studied from the companies’ perspective by focusing on the companies’ expectations, sponsoring as a marketing communications tool and factors that affect sponsorship decision making. Furthermore, sponsorship is discussed from the seeker’s viewpoint through two different sponsorship seeking models. As a result of this thesis, a new sponsorship seeking model was built for the team. The model includes a planning section and a sales section. The planning section includes the phases that need to be carried out before contacting potential sponsors. The selling phase covers the tasks from contacting the potential sponsors until the responses have been received and replied to. During this thesis, seventeen potential sponsors were contacted. The goal was not met during this study because contracts were not signed. Two companies wanted to have more time over the summer in order to consider the contract, and it was decided that they will be contacted again at the end of the summer 2012. Some conclusions were drawn after the sponsorship seeking. One conclusion was that the companies would have needed more time to make a decision. Another conclusion was that the sponsorship packages, which were priced based on the contract with the previous sponsor, were too expensive. In the future, it might be more beneficial for the team to seek more sponsors with a smaller financial contribution. The team could also consider new ways to attach the logos. They could for example use a self-adhesive textile, which can be removed. This would provide them the opportunity to offer sponsorship for a shorter period of time according to the needs of the sponsor....
Tilaus-toimitusketjun kehittämisprojekti : Case: Yritys X Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämä opinnäytetyö tehtiin toimeksiantona SULOIN-hankkeessa mukana olevalle yritykselle. SULOIN-hanke on usean ammattikorkeakoulun yhteinen EU-rajoitteinen hanke, jonka tarkoi-tuksena on kehittää Etelä-Suomen logistiikkaklusterin ...









