Haku
Viitteet 4161-4170 / 5020
Euroalueen velkakriisi-syyt ja seuraukset
(Laurea-ammattikorkeakoulu, 2012)
Talousuutisointia tällä hetkellä hallitseva Euroopan velkakriisi ei ole voinut jäädä keneltäkään huomaamatta. Kun uutisointi aiheesta on jatkuvaa, samalla puhutaan miljardiluokan rahasummista ja Euroopan eri kansoja asetellaan jatkuvasti vastakkain...
The debt crisis cannot have escaped the attention of the public and has been- the dominant issue in the financial news. Since the topic is constantly in the news, the monetary sums amount to billions of euros and as a consequence different nations have come into conflict with one another, it is very important to understand the true nature of the crisis. The purpose and aim of this thesis is to study the structure of countries of euro area and the impact of political decision-making and their connections to the birth of the debt crisis. Following these research problems, the reasons for the birth of the debt crisis, the structure of the European Union and specifically the structure of the euro zone and decision-making process are examined in this study. This thesis is a qualitative literature review. This information has been collected from books, newspaper articles, publications, statistics and the Internet. In addition the chief economist of Sampo Pankki was also interviewed for this research. The thesis is structured as follows. First, a comprehensive review of the European Union, its history, purpose and objectives in provived. This is followed by an examination of financial economical policies, and a closer analysis of the euro system and the operation of the European Central Banking system. After this the European debt crisis, its emergence and impacts on the present is examined carefully. Finally for the future of the Euro area are considered. There are numerous factors affecting the birth of the. Firstly, there are significant imbalancess between the economies of the European countries. Variations in the countries’ economic structures and cultures have resulted in considerable differences in competitiveness and solvency between euro countries. According to the study, it can be said that the outbreak of such a crisis was only a matter of time. The imbalance of the Euro countries’ national economies, and their economic situation, and the fact different countries were able to receive loans undert the same conditions and at the same cost, has been fatal to the whole European economy. The birth of the crisis was also in part due to irresponsible financial policies in member countires. In order to overcome the crisis it is essential that important political decisions be made rapidly, including the enacting of legislation if necessary....
The debt crisis cannot have escaped the attention of the public and has been- the dominant issue in the financial news. Since the topic is constantly in the news, the monetary sums amount to billions of euros and as a consequence different nations have come into conflict with one another, it is very important to understand the true nature of the crisis. The purpose and aim of this thesis is to study the structure of countries of euro area and the impact of political decision-making and their connections to the birth of the debt crisis. Following these research problems, the reasons for the birth of the debt crisis, the structure of the European Union and specifically the structure of the euro zone and decision-making process are examined in this study. This thesis is a qualitative literature review. This information has been collected from books, newspaper articles, publications, statistics and the Internet. In addition the chief economist of Sampo Pankki was also interviewed for this research. The thesis is structured as follows. First, a comprehensive review of the European Union, its history, purpose and objectives in provived. This is followed by an examination of financial economical policies, and a closer analysis of the euro system and the operation of the European Central Banking system. After this the European debt crisis, its emergence and impacts on the present is examined carefully. Finally for the future of the Euro area are considered. There are numerous factors affecting the birth of the. Firstly, there are significant imbalancess between the economies of the European countries. Variations in the countries’ economic structures and cultures have resulted in considerable differences in competitiveness and solvency between euro countries. According to the study, it can be said that the outbreak of such a crisis was only a matter of time. The imbalance of the Euro countries’ national economies, and their economic situation, and the fact different countries were able to receive loans undert the same conditions and at the same cost, has been fatal to the whole European economy. The birth of the crisis was also in part due to irresponsible financial policies in member countires. In order to overcome the crisis it is essential that important political decisions be made rapidly, including the enacting of legislation if necessary....
Asiakaslähtöinen palvelu ja palvelunlaadun kehittäminen CASE: Kela Tuusula
(Laurea-ammattikorkeakoulu, 2012)
Asiakaslähtöinen palvelu ja palvelunlaatu ovat erittäin tärkeitä tekijöitä yrityksen menestymiseksi. Asiakkaat ovat nykyisin hyvin vaativia ja valikoivat usein tarkasti missä yrityksissä asioivat. Mikäli asiakas ei ole tyytyväinen saamaansa...
Customer-Oriented Service and Developing the Quality of the Service CASE: Kela Tuusula Customer-focused service and quality of service are very important factors in the success of a company. Customers are nowadays very demanding and select exactly what companies they are doing business with. If the customers are not satisfied with the service they receive, they usually very easily change the provider. When dealing with the Social Insurance Institution switching providers is not possible. The special nature of Social Insurance Institution brings customer orientation and service quality developing its own dimensions. The subject of this Bachelor´s thesis was created out of a personal interest in customer service and its dimensions and in the operation of the Social Insurance Institution. The aim of this study was to determine what the customer-oriented service consists of, what service quality is and how it can be developed and how these things appear in the operation of the Social Insurance Institution. The theoretical section of the thesis introduces a brief presentation of the target company and dealt with three themes, which were customer orientation, customer satisfaction and service. The sources that have been used are related literature, Internet sources, and a variety of related reports and studies concerning the Social Insurance Institution. The study was conducted using a qualitative method. Observation was used in the study. The observational study was based on the previous studies TNS gallup survey and offices customer inquiry. The observation results were also compared and analyzed with the results of the two studies above. The Social Insurance Institution is well catered for changing customer service needs. Services are continuously attempted to be developed to be more customer-oriented as well as service quality is attempted to be improved and maintained. The development aims to have a stitch in time all the time. In the study, the most significant development targets to rise were development of the telephone service, clarifying the letters -, decisions and applications and the development of alternative service channels....
Customer-Oriented Service and Developing the Quality of the Service CASE: Kela Tuusula Customer-focused service and quality of service are very important factors in the success of a company. Customers are nowadays very demanding and select exactly what companies they are doing business with. If the customers are not satisfied with the service they receive, they usually very easily change the provider. When dealing with the Social Insurance Institution switching providers is not possible. The special nature of Social Insurance Institution brings customer orientation and service quality developing its own dimensions. The subject of this Bachelor´s thesis was created out of a personal interest in customer service and its dimensions and in the operation of the Social Insurance Institution. The aim of this study was to determine what the customer-oriented service consists of, what service quality is and how it can be developed and how these things appear in the operation of the Social Insurance Institution. The theoretical section of the thesis introduces a brief presentation of the target company and dealt with three themes, which were customer orientation, customer satisfaction and service. The sources that have been used are related literature, Internet sources, and a variety of related reports and studies concerning the Social Insurance Institution. The study was conducted using a qualitative method. Observation was used in the study. The observational study was based on the previous studies TNS gallup survey and offices customer inquiry. The observation results were also compared and analyzed with the results of the two studies above. The Social Insurance Institution is well catered for changing customer service needs. Services are continuously attempted to be developed to be more customer-oriented as well as service quality is attempted to be improved and maintained. The development aims to have a stitch in time all the time. In the study, the most significant development targets to rise were development of the telephone service, clarifying the letters -, decisions and applications and the development of alternative service channels....
Perukirjan laatiminen ja siihen liittyvät ongelmakohdat perintöverotuksen näkökulmasta
(Laurea-ammattikorkeakoulu, 2012)
laadittu opas, joka selventää oikeaoppisia perukirjan sisältövaatimuksia. Oppaassa olen pyrkinyt tuomaan esille yleisimpiä verotuksen kannalta oleellisia asioita ja vaatimuksia....
The formulation of the estate inventory deed and its problems in perspective of inheritance taxation The purpose of my thesis is to draw up a guide to make a correct estate inventory deed, in order to avoid incorrect inheritance taxation. Therefore the purpose of this work is both to help the work of every person who starts to make an estate inventory deed and the work of the preparer of the inheritance tax. The purpose is to get as far with the correct taxation at one time. There are two parts in my work. In the first section, the theory section, I am dealing with the estate inventory deed, the estate inventory and the inheritance taxation at a general level. I clarify the purposes of them and the procedures that belong to them. In addition to this, I deal with the most common problems and I will try to clarify the effects to the inheritance taxation. The second part of the work is the guide that helps every person that has to draw up an estate inventory deed. The guide will clarify the content requirements of the right estate inventory deed. In the guide, I have tried to clarify the most essential issues and requirements of taxation....
The formulation of the estate inventory deed and its problems in perspective of inheritance taxation The purpose of my thesis is to draw up a guide to make a correct estate inventory deed, in order to avoid incorrect inheritance taxation. Therefore the purpose of this work is both to help the work of every person who starts to make an estate inventory deed and the work of the preparer of the inheritance tax. The purpose is to get as far with the correct taxation at one time. There are two parts in my work. In the first section, the theory section, I am dealing with the estate inventory deed, the estate inventory and the inheritance taxation at a general level. I clarify the purposes of them and the procedures that belong to them. In addition to this, I deal with the most common problems and I will try to clarify the effects to the inheritance taxation. The second part of the work is the guide that helps every person that has to draw up an estate inventory deed. The guide will clarify the content requirements of the right estate inventory deed. In the guide, I have tried to clarify the most essential issues and requirements of taxation....
Bilepaketin kohderyhmän tavoittaminen markkinointikanavissa
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli perehtyä markkinoinnin suunnitteluun ja tuottaa Bilepaketin markkinointisuunnitelma Vihdissä sijaitsevalle keilahallille Patrick Sports Oy:lle. Tutkimuksen aihe lähti asiakasyrityksen todellisesta tarpeesta, sillä Bilepaketille ei vielä ollut määritelty kohderyhmää. Lisäksi ei tiedetty tarkalleen, mistä asiakkaat tulevat, mistä kuulevat ja näke-vät yrityksen mainontaa. Tämän seurauksena piti selvittää, mitä kautta kannattaa mainostaa.
Opinnäytetyön tavoitteena oli selvittää Bilepaketin kohderyhmä sekä se missä yrityksen kan-nattaa mainostaa ja tiedottaa. Toisena keskeisenä tavoitteena oli tutkia sosiaalisen median ja sen yhteisöpalveluiden kannattavuutta markkinointiviestinnän osa-alueena.
Markkinointisuunnitelma tehtiin kyselytutkimuksen ja yrityksen omistajan Patrick Wikmanin sekä Marjaana Wikmanin haastattelujen pohjalta. Haastatteluissa selvitettiin esimerkiksi, mi-tä markkinoinnin suhteen on jo tehty. Niiden pohjalta toteutettiin kyselylomake. Markkinoin-tisuunnitelman tavoitteena on saada yrityksen tarjoamat palvelut ja tapahtumat ihmisten tie-toisuuteen. Tässä työssä markkinointia suunniteltiin Bilepaketin kannalta, mutta keinot voi-daan yleistää koskemaan koko yrityksen markkinointia.
Tutkimus toteutettiin kvantitatiivisena tutkimuksena, jolloin saatu aineisto oli muutettavissa tilastollisesti käsiteltävään muotoon. Tutkimukseen vastasi 107 asiakasta. Vastaajat olivat erittäin homogeenisiä vastausten suhteen, mutta erojakin löydettiin. Kuitenkaan suuremmal-lakaan otoksella ei todennäköisesti olisi päästy lopputulokseen, jossa saataisiin selkeitä eroja esimerkiksi miesten ja naisten käyttäytymiselle.
Tutkimustulosten perusteella voidaan päätellä, että Bilepaketin pääasialliseksi kohderyhmäksi muodostuu alle 30-vuotiaat Vihdissä ja Nummelassa asuvat nuoret. Otoksen rakenne tukee olettamusta, että 70 % yrityksen asiakkaista tulee Vihdin ja Nummelan alueelta ja loput 30 % Vihdin kunnan kehysalueilta. Tämän ja Tilastokeskuksen teettämän Tieto- ja viestintäteknii-kan käyttötutkimus 2011 perusteella sosiaalinen media kannattaa ottaa osaksi markkinointia. Tutkimustulosten pohjalta päätettiin nykyisten markkinointikanavien lisäksi nostaa rinnalle sosiaalinen media ja hakusanamarkkinointi osana yrityksen markkinointiviestintää. Sosiaalises-ta mediasta tärkeimmäksi tekijäksi nousi Facebook. Tutkimuksen perusteella markkinoinnin oikeanlaisen kohdentamisen tueksi tulee perustaa kattava asiakasrekisterijärjestelmä. Tule-vaisuudessa, kun yrityksen asiakasrekisterijärjestelmä ja kotisivut on tarkasti suunniteltu sekä Bilepaketin kohderyhmä on todettu oikeaksi, voidaan ottaa hakusanamarkkinointi osaksi teho-kasta markkinointia....
The aim of this thesis was to produce a marketing plan for Bilepaketti, a new product from Patrick Sports Ltd, a bowling alley located in Vihti, Helsinki. The topic is based on a real need as the company does not have a marketing plan. Bilepaketti...
The aim of this thesis was to produce a marketing plan for Bilepaketti, a new product from Patrick Sports Ltd, a bowling alley located in Vihti, Helsinki. The topic is based on a real need as the company does not have a marketing plan. Bilepaketti...
Artistibrändin lanseeraaminen ja markkinointi
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on kartoittaa mahdollisimman perusteellisesti musiikkiartistin brändäystä sekä musiikin markkinointia nimenomaan artistibrändin lanseeraamisen näkökulmasta. Keskeisimpinä tutkimuskysymyksinä ovat: Miten ja mistä artistin brändi muodostuu, miten artisti tuodaan Suomen musiikkimarkkinoille ja miten artistin mainetta sekä tunnettuutta kasvatetaan promootion keinoin. Tutkimuskysymysten sana miten kertoo nimenomaan siitä, että työssä paneudutaan käytännön toimenpiteisiin sekä käydään läpi artistibrändin muodostumista käytännönläheisellä tasolla. Tarkoituksena on selvittää brändin rakennuspalikoiden suhteita toisiinsa sekä muodostaa artistibrändin lanseeraamistoimenpiteistä selkeä ja kattava kuva. Työssä käytetään teoreettisena viitekehyksenä pääasiallisesti lanseerausmarkkinoinnin käsitteitä sekä brändiajattelun ja maineenhallinnan termejä.
Opinnäyte voidaan jakaa karkeasti kolmeen osaan. Työn alussa tehdään katsaus Suomen musiikkiteollisuuden tämän hetkiseen tilanteeseen, markkinakenttään ja musiikin jakelukanaviin. Tämän jälkeen tutustutaan teoria-aineistoon, lanseerausmarkkinointiin, brändiajatteluun ja imagon ja maineen käsitteisiin. Seuraavassa osiossa tarkastellaan artistin menestyksen edellytyksiä sekä sitä, mitä artistin taustajoukoissa joudutaan pohtimaan jo hyvissä ajoin ennen varsinaisen materiaalin eli musiikin työstämistä ja markkinoille tuomista. Kolmannessa osiossa tutkitaan varsinaisen musiikin julkaisun aikaisia ja sen jälkeen tapahtuvia toimia. Pohditaan muun muassa levy-yhtiöiden mediastrategioita ja mediasuhteiden tärkeyttä artistin urakehityksen kannalta ja tutustutaan erilaisten joukkoviestimien tarjoamiin toimintamahdollisuuksiin. Myös maineen ja imagon hallinnan merkitys artistin menestykselle huomioidaan.
Tutkimuksessa käytettiin laadullisia menetelmiä ja haastateltiin musiikkialalla kauan toimineita ammattilaisia. Myös opinnäytetyön laatijan omakohtainen kokemus alalla työskentelystä toimi ”hiljaisena tietoaineistona”. Työssä peilataan teoreettisten materiaalien aineistoa syvähaastatteluista saatuihin käytännön toimintaperiaatteisiin. Tutkimuksen tuloksista kävi ilmi, ettei brändiajattelun implementointi musiikkialan kaltaiselle intuitiiviselle alalle ole kivutonta, vaan brändi käsitteenä pidetään keskusteluissa hyvinkin tarkasti rivien välissä ja nostetaan esiin vain valikoiduissa yhteyksissä.
Tuloksista kävi niin ikään ilmi, että uusien sähköisten jakelukanavien tulo kuluttajien arkipäivään on muuttanut jakelukanavien dynamiikkaa ja näin ollen vaikuttanut huomattavasti kuluttajien tapaan kuluttaa musiikkia. Vaikka tämä ei sinällään ole vaikuttanut millään tavalla levy-yhtiöiden sisäisiin perustoimintaperiaatteisiin tai musiikin tekemiseen, on jakelukanavakentän muutos hyvä tiedostaa, jotta kuluttajien ja artistin rajapinta onnistutaan pitämään mahdollisimman kuluttajaystävällisenä....
of a record company and to recognize the factors that enable artist to succeed in the music business. This thesis will also pay attention to media and its significance to raising conspicuousness of an artist as well as controlling their reputation...
of a record company and to recognize the factors that enable artist to succeed in the music business. This thesis will also pay attention to media and its significance to raising conspicuousness of an artist as well as controlling their reputation...
Palvelujen kehittäminen asiakasrajapinnassa - Case: Henkivakuutusyhtiö
(Laurea-ammattikorkeakoulu, 2012)
Palvelunäkökulman ymmärtäminen nykypäivän liike-elämässä on entistä tärkeämpi tekijä yrityksen menestyksen ja kilpailukyvyn kannalta. Tämän opinnäytetyön tarkoituksena oli tutkia palvelujen kehittämisen tarpeita ja mahdollisuuksia tulevaisuuden...
Service Development at the customer interface: a case study of a Life Insurance company Being able to understand the service perspective in today’s business world is an increasingly important factor in business success and competitiveness. The purpose of this thesis was to examine the needs and opportunities of service development for life insurance against future risk. Life insurance is a form of protection against financial loss due to life and bodily injuries. This thesis was commissioned by one of Finland's largest insurance companies, which is also the place of employment of the author. The theoretical framework of the thesis is based on a discussion of relevant concepts from the finance and insurance sector, and focuses on the service perspective of Christian Gröönroos. In addition, the connection between customer-oriented sales and image marketing related to customer satisfaction are examined. Empirical research was conducted for the thesis through a qualitative case study. The practical research interviews were conducted for five of the company’s personnel specialists that worked at the customer interface. The aim was to determine the main development needs for business customers in particular as viewed through the experiences of the interviewees. On the basis of the research results it can be concluded that it is not easy for a company to adopt a service perspective and use service development because the service perspective is the sum of many factors. The company has to use long-term business planning, a deep understanding of customer experiences and innovative solutions in order to be able to combine the service perspective with customer-oriented sales....
Service Development at the customer interface: a case study of a Life Insurance company Being able to understand the service perspective in today’s business world is an increasingly important factor in business success and competitiveness. The purpose of this thesis was to examine the needs and opportunities of service development for life insurance against future risk. Life insurance is a form of protection against financial loss due to life and bodily injuries. This thesis was commissioned by one of Finland's largest insurance companies, which is also the place of employment of the author. The theoretical framework of the thesis is based on a discussion of relevant concepts from the finance and insurance sector, and focuses on the service perspective of Christian Gröönroos. In addition, the connection between customer-oriented sales and image marketing related to customer satisfaction are examined. Empirical research was conducted for the thesis through a qualitative case study. The practical research interviews were conducted for five of the company’s personnel specialists that worked at the customer interface. The aim was to determine the main development needs for business customers in particular as viewed through the experiences of the interviewees. On the basis of the research results it can be concluded that it is not easy for a company to adopt a service perspective and use service development because the service perspective is the sum of many factors. The company has to use long-term business planning, a deep understanding of customer experiences and innovative solutions in order to be able to combine the service perspective with customer-oriented sales....
Sähköinen valtakirja osaksi sujuvaa korvauskäsittelyä
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli selvittää juridisesti pätevän sähköisen valtakirjan oikeudellisia ja teknisiä vaatimuksia. Työssä selvitettävien tietojen perusteella toteutettiin lopuksi raportti henkilökorvausosastolle tarkempia teknisiä...
Electronic warrant of attorney as a part of fluent claims management The purpose of this thesis was to define the juridical and technical requirements of a legally valid electronic warrant of attorney. Based on the data collected during the work, a report was made for the department of personal claims for more precise technical specifications. Medical reports related to the client’s injury are needed daily at the department of claims for defining the liability of the company, and making the decision for the amount of compensation. Since it can sometimes be hard to acquire the needed data from an institution, an electronic warrant of attorney would enable the insurance company to request the necessary data instead. Approximately 70-80% of all compensation application forms filled in in the Internet is made via the If Folder of the client, which requires logging in using one’s bank credentials or a mobile verification. When a client logs in to the service using one of the aforementioned ways, they will be operating as verified. With some alterations made to the compensation form, the client could make an authorization, which would submit the information of verification (a timestamp and a sessionID). With these identifiers the data on the authorizing person could be examined very thoroughly and the warrant would meet all its juridical requirements. When addressing personal details, the special demands are to be noticed, such as what is being regulated for handling delicate information and data acquirement. When scrutinizing the validity of the warrant, the prerequisites for authorization and the requirements of the contents of the contractual warrant are to be regarded. In my work I used interviewing as a method of qualitative research. The interviews gave me information mainly on the technical prerequisites and possibilities. Furthermore a traditional juridical approach has been used in the work. As my juridical sources I have used preliminary work on laws, juridical literature, EU-directives on the protection of personal data and the website of the Finnish Communications Regulatory Authority (FICORA)....
Electronic warrant of attorney as a part of fluent claims management The purpose of this thesis was to define the juridical and technical requirements of a legally valid electronic warrant of attorney. Based on the data collected during the work, a report was made for the department of personal claims for more precise technical specifications. Medical reports related to the client’s injury are needed daily at the department of claims for defining the liability of the company, and making the decision for the amount of compensation. Since it can sometimes be hard to acquire the needed data from an institution, an electronic warrant of attorney would enable the insurance company to request the necessary data instead. Approximately 70-80% of all compensation application forms filled in in the Internet is made via the If Folder of the client, which requires logging in using one’s bank credentials or a mobile verification. When a client logs in to the service using one of the aforementioned ways, they will be operating as verified. With some alterations made to the compensation form, the client could make an authorization, which would submit the information of verification (a timestamp and a sessionID). With these identifiers the data on the authorizing person could be examined very thoroughly and the warrant would meet all its juridical requirements. When addressing personal details, the special demands are to be noticed, such as what is being regulated for handling delicate information and data acquirement. When scrutinizing the validity of the warrant, the prerequisites for authorization and the requirements of the contents of the contractual warrant are to be regarded. In my work I used interviewing as a method of qualitative research. The interviews gave me information mainly on the technical prerequisites and possibilities. Furthermore a traditional juridical approach has been used in the work. As my juridical sources I have used preliminary work on laws, juridical literature, EU-directives on the protection of personal data and the website of the Finnish Communications Regulatory Authority (FICORA)....
Sosiaalisen median ja hakukoneoptimoinnin hyödyntäminen markkinoinnissa
(Laurea-ammattikorkeakoulu, 2012)
Toimeksiantajana opinnäytetyölleni toimii suomalainen hotelli- ja ravintolakonserni Palace Kämp Group Oy. Opinnäytetyössä tutkittiin miten hakukoneoptimointia ja sosiaalista mediaa tulisi käyttää Palace Kämp Groupin muun markkinoinnin tukena...
Asiakastietojärjestelmän entistä tehokkaampi hyödyntäminen asiakkuudenhallinnan ja markkinoinnin tukemiseen : -Case Matkatoimisto Tournee
(Laurea-ammattikorkeakoulu, 2012)
Tämä työelämälähtöinen toimintatutkimus toteutettiin kehittämishankkeena matkatoimisto Tourneelle. Aihealueena oli asiakastietojärjestelmä, asiakastietokanta sekä niiden suhde asiakastietojen käsittelyyn ja markkinointiin. Tutkimuksen tarkoituksena...
This activity analysis was carried out as a development project for the travel agency Tournee. The subject of the study was the company´s customer information system and customer database, and their relation to the marketing process and the handling of customer information. The purpose of the study was to clarify if there was a good basis for supporting both customership control and marketing through the more efficient utilizing of the customer information system. It was also important to clarify the possibilities for managing customer information offered by the Winres software that is in use at the travel agency. The theoretical framework of this study is based on information drawn from the relevant literature and contains a discussion of different perspectives of customer databases, customer information systems, customership control, segmentation and customer relationship marketing. The purpose of the theory is to give the travel agency and readers a clear picture of the possibilities for utilizing customer information systems in order to support customership control and marketing. The structure of this dissertation is that of an activity analysis. Qualitative methods were used to gather information which consisted of interviews with inquiries made to professionals of the field. The report consists of five main parts: an introduction, theoretical frame of reference, research methods, empirical study and conclusions with recommendations for developing operations. The collected information was gathered to apply for the use of customer information systems. The theory shows that customer orientation and the value of customers have become essential to the management culture of modern companies. In order to carry out customer orientation, companies need a flexible and user-friendly system support for the customership control. Advanced use of the customer database gives the opportunity to focus marketing communication directly on selected customers. A good customer database and its consistent use are a precondition for efficient customer relationship marketing and for the management of key customer affairs. The results of the study indicate that Tournee has not utilized the full potential which Winres´s customer information system offers. However, the travel agency recognizes its functions and the possibility to develop. When existing opportunities have been clarified, it will be possible for Tournee to carry out a suitable action plan. The responses given by the professionals clearly indicate the potential benefits offered by the Winres Software and highlight the areas worth taking into consideration as the company plans to develop its more efficient use....
This activity analysis was carried out as a development project for the travel agency Tournee. The subject of the study was the company´s customer information system and customer database, and their relation to the marketing process and the handling of customer information. The purpose of the study was to clarify if there was a good basis for supporting both customership control and marketing through the more efficient utilizing of the customer information system. It was also important to clarify the possibilities for managing customer information offered by the Winres software that is in use at the travel agency. The theoretical framework of this study is based on information drawn from the relevant literature and contains a discussion of different perspectives of customer databases, customer information systems, customership control, segmentation and customer relationship marketing. The purpose of the theory is to give the travel agency and readers a clear picture of the possibilities for utilizing customer information systems in order to support customership control and marketing. The structure of this dissertation is that of an activity analysis. Qualitative methods were used to gather information which consisted of interviews with inquiries made to professionals of the field. The report consists of five main parts: an introduction, theoretical frame of reference, research methods, empirical study and conclusions with recommendations for developing operations. The collected information was gathered to apply for the use of customer information systems. The theory shows that customer orientation and the value of customers have become essential to the management culture of modern companies. In order to carry out customer orientation, companies need a flexible and user-friendly system support for the customership control. Advanced use of the customer database gives the opportunity to focus marketing communication directly on selected customers. A good customer database and its consistent use are a precondition for efficient customer relationship marketing and for the management of key customer affairs. The results of the study indicate that Tournee has not utilized the full potential which Winres´s customer information system offers. However, the travel agency recognizes its functions and the possibility to develop. When existing opportunities have been clarified, it will be possible for Tournee to carry out a suitable action plan. The responses given by the professionals clearly indicate the potential benefits offered by the Winres Software and highlight the areas worth taking into consideration as the company plans to develop its more efficient use....
Verenottopussin logistiikka taloudellisesta näkökulmasta - Case: Veripalvelu
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena on kuvata Veripalvelun materiaalivaraston päänimikettä eli verenottopussia ja sen logistiikkaa taloudellisesta näkökulmasta. Tarkoituksena on selvittää päänimikkeestä aiheutuvat välilliset kustannukset, sekä kuvata verenottopussin liikeprosessia sekä fyysisesti että kirjanpidollisesti. Tavoitteena tutkimuksessa on selvittää, minkälaisia välillisiä kustannuksia päänimikkeestä syntyy Veripalvelulle, sekä vertailla kustannusten tasoa tunnuslukujen avulla ajallisesti ja toimialakohtaisesti.
Käytännössä perehdyin ensiksi logistiikan ja taloushallinnon teoriaan, minkä pohjalta laadin alustavan projektisuunnitelman verenottopussin kuvaamisesta taloudellisesta näkökulmasta. Projektin edetessä muokkasin suunnitelmaa niin, että kaikki verenottopussiin liittyvät näkökulmat taloudelliselta kannalta tulisi mukaan tarkasteluun. Kun suunnitelma oli valmis, haastattelin vielä yrityksen logistiikan sekä taloushallinnon asiantuntijoita. Haastattelujen tuloksena selvisi Veripalvelun tapa suorittaa verenottopussiin liittyviä hankinta- ja varastointiprosesseja sekä niistä aiheutuvia kustannuksia. Näitä verrattiin kirjallisuudessa kuvattuihin käytäntöihin.
Projektin edetessä selvisi, että logistiikan kustannusvaikutuksia on monia erilaisia ja niitä voidaan havaita Veripalvelun jokaisella osa-alueella.
Projektin onnistumisen kannalta oli tärkeää, että projektin tarkoitus ja tavoitteet olivat alusta asti selkeitä niin tekijälle kuin tutkittavalle yrityksellekin. Projektin seurannan tärkeyttä ei myöskään voitu korostaa tarpeeksi, jotta olisi mahdollista saada kokoon johdonmukainen, vain tutkimuksen aihetta käsittelevä, onnistunut kokonaisuus. Koska projekti toteutettiin osin haastatteluiden avulla, oli tärkeää, että haastattelija ymmärsi tutkittavaa aihetta riittävästi jo ennen haastatteluja. Oleellista oli myös se, että aikataulu laadittiin yhdessä yrityksen projektiin liittyvien henkilöiden kanssa. Näin varmistuttiin siitä, että he olivat aina tarvittaessa tavoitettavissa.
Projekti oli kaiken kaikkiaan onnistunut kokonaisuus. Veripalvelun asiantuntijat olivat erittäin avuliaita ja yhteistyökykyisiä. Opinnäytetyöstä tuli johdonmukainen, helposti ymmärrettävä ja sen tarkoitus ja tavoite saatiin toteutettua....
be included in the fi-nal thesis. In addition, interviews with experts from the logistics and accounting departments of the Finnish Red Cross Blood Service were conducted. As a result of the interviews infor-mation was obtained regarding the methods employed...
be included in the fi-nal thesis. In addition, interviews with experts from the logistics and accounting departments of the Finnish Red Cross Blood Service were conducted. As a result of the interviews infor-mation was obtained regarding the methods employed...









