Haku
Viitteet 4211-4220 / 5020
Uusien työntekijöiden perehdyttäminen Case: Cramo Finland Oy
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tavoitteena oli tutkia sitä, kuinka perehdytys on onnistunut Cramo Finland Oy:ssä. Tutkimuksen avulla oli tarkoitus selvittää, missä perehdytyksen suhteen on onnistuttu ja mihin tulisi kiinnittää enemmän ...
Kävijäkysely Herkkujen Suomi 2012 -tapahtumasta
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön toimeksiantajana oli Maa- ja metsätaloustuottajain Keskusliitto MTK ry. Työn tavoitteena oli antaa toimeksiantajalle katsaus Herkkujen Suomi -ruokatapahtuman kävijöistä, heidän mielipiteistään sekä siitä, miten tapahtumaa voisi...
This thesis was commissioned by The Central Union of Agricultural Producers and Forest Owners (MTK). The purpose of the thesis was to give an overview to MTK of the visitors to the Delicacies of Finland event (Herkkujen Suomi) 2012, including their opinions and an assessment of how the event could develop further. Herkkujen Suomi was organized at Helsinki Rautatientori square from the 23rd to 25th August. The estimated number of visitors was over 60 000. The purpose of the event was to highlight Finnish local and organic food as well as their producers. At the event products were presented and sold by over 150 domestic food producers. In the context of the event a professional occasion was held for buyers of stores, restaurants and public food service for the first time. The demand for local and organic food among consumers is growing rapidly. The response to the growing demand has been an increase in the choice of food as well as the places where the food can be purchased. Promoting the use of local food has however identified many problems. Small producers and consumers are often so far apart that the consumers are not aware of the selection and the producers may not be so aware of the needs and wishes of the consumers. The citizens of Helsinki City seem to love food which can be seen in the city’s events with large outdoor events featuring food being held more often. As a large event showcasing domestic food Herkkujen Suomi is an excellent opportunity for the small producers to bring out their products and create contacts with clients. In order to create a positive image for visitors events must be successful. The exhibitors and the organizers of the event have a responsibility for how participants perceive the event because each one has an influence on the image which remains in the customer’s mind. Surveys can be used to determine the success of the event. This thesis is based on a visitor survey, which was answered by 218 visitors to the Herkkujen Suomi event. The research indicated that visitors came to the event especially because of the Finnish food, not just for an organized event. The visitors had heard about the event mainly from newspapers, friends and the Internet. The participants’ age influenced the selection of the channel. The research concludes that Herkkujen Suomi event was considered a success among the visitors and most of the visitors are willing to participate in the event again. Concerning development proposals the visitors hoped for more space for future events. Based on the results it is advisable to pay more attention to the regional planning....
This thesis was commissioned by The Central Union of Agricultural Producers and Forest Owners (MTK). The purpose of the thesis was to give an overview to MTK of the visitors to the Delicacies of Finland event (Herkkujen Suomi) 2012, including their opinions and an assessment of how the event could develop further. Herkkujen Suomi was organized at Helsinki Rautatientori square from the 23rd to 25th August. The estimated number of visitors was over 60 000. The purpose of the event was to highlight Finnish local and organic food as well as their producers. At the event products were presented and sold by over 150 domestic food producers. In the context of the event a professional occasion was held for buyers of stores, restaurants and public food service for the first time. The demand for local and organic food among consumers is growing rapidly. The response to the growing demand has been an increase in the choice of food as well as the places where the food can be purchased. Promoting the use of local food has however identified many problems. Small producers and consumers are often so far apart that the consumers are not aware of the selection and the producers may not be so aware of the needs and wishes of the consumers. The citizens of Helsinki City seem to love food which can be seen in the city’s events with large outdoor events featuring food being held more often. As a large event showcasing domestic food Herkkujen Suomi is an excellent opportunity for the small producers to bring out their products and create contacts with clients. In order to create a positive image for visitors events must be successful. The exhibitors and the organizers of the event have a responsibility for how participants perceive the event because each one has an influence on the image which remains in the customer’s mind. Surveys can be used to determine the success of the event. This thesis is based on a visitor survey, which was answered by 218 visitors to the Herkkujen Suomi event. The research indicated that visitors came to the event especially because of the Finnish food, not just for an organized event. The visitors had heard about the event mainly from newspapers, friends and the Internet. The participants’ age influenced the selection of the channel. The research concludes that Herkkujen Suomi event was considered a success among the visitors and most of the visitors are willing to participate in the event again. Concerning development proposals the visitors hoped for more space for future events. Based on the results it is advisable to pay more attention to the regional planning....
Valmentavaa esimiesroolia tukevat vuorovaikutustaidot - koulutuskokonaisuuden suunnittelu ja toteutus
(Laurea-ammattikorkeakoulu, 2012)
Kehittämishankkeessa suunniteltiin ja toteutettiin pankki- ja vakuutusalan yritykselle valmentavaa esimiesroolia tukevien vuorovaikutustaitojen kehittämiseen tähtäävä koulutusohjelma. Ihmisiin liittyvien taitojen kehittymisen kautta...
Markkinoinnin strateginen suunnittelu : Case Yritys Oy
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena on tuottaa toimeksiantajalle markkinoinnin toimenpidesuunnitelmaa varten suuntaviivat ja strategia. Lisäksi työn tavoitteena on löytää kehitysmahdollisuuksia jo käytössä olevista markkinoinnin keinoista. Strategian...
Marketing Strategic Planning This Bachelor’s study aims to comprehensively analyze company's operating environment and continue to plan a suitable approach for an example enterprise taking into account the client's wishes and set limits. The purpose of this study is to provide the client a contingency plan for marketing and guide-line strategy. In addition the aim is to find development opportunities and possible marketing actions for existing marketing methods. The study is made to a company that has not particularly invested in marketing planning. The company develops computer software and has been operating since 1989. The study is based on observations and data produced by monitoring and when appropriate the client has specified information. The study's findings and conclusions have been estab-lished to the theory presented in the beginning of the work. The study resulted in an overall picture of the company's target market and based on it the means of developing the marketing strategy to meet the set goals....
Marketing Strategic Planning This Bachelor’s study aims to comprehensively analyze company's operating environment and continue to plan a suitable approach for an example enterprise taking into account the client's wishes and set limits. The purpose of this study is to provide the client a contingency plan for marketing and guide-line strategy. In addition the aim is to find development opportunities and possible marketing actions for existing marketing methods. The study is made to a company that has not particularly invested in marketing planning. The company develops computer software and has been operating since 1989. The study is based on observations and data produced by monitoring and when appropriate the client has specified information. The study's findings and conclusions have been estab-lished to the theory presented in the beginning of the work. The study resulted in an overall picture of the company's target market and based on it the means of developing the marketing strategy to meet the set goals....
Strategian jalkauttaminen - Case Huoneistokeskus Oy
(Laurea-ammattikorkeakoulu, 2012)
:n pääkaupunki-seudulla työskentelevälle henkilökunnalle. Kyselylomakkeessa kartoitettiin strategian jalkaut-tamista viidellä kategorialla, joita olivat tuotteet, viestintä, seuranta, sitoutuminen ja strategia. Lopulliseen tutkimukseen otettiin 45 henkilön...
This study investigated how the employees of Huoneistokeskus Oy perceive the initialization of productized services that were introduced in 2010. A questionnaire was sent to the employees working in the capital region to gather information about the initialization phase in five different categories: products, communication, follow-up, commitment and strategy. Statistical analysis of this data was calculated based information from 45 respondents (21 men). However, because of inadequate representation, liiders and sales secretaries were left out of the group comparisons. The results showed that the employees perceive the communication as the most successful category. Furthermore, the employees considered that there is still a need for improvement in all categories. The employees perceived their capabilities for participating in product development as insufficient. In addition, the follow-up of the strategy was considered as one of the least successful areas, although many respondents chose not to comment. In the comparison of different sub-groups, perceptions of several sections were found to be very similar. Supervisors rated the products and ease of their sale more positively than real estate agents. Newer employees (fewer than 5 years of work experience in the company) perceived internal communication, the marketing of products and related training to be somewhat lacking. Based on the results, it appears that Huoneistokeskus Oy should continue emphasizing clear and sufficient communication also in the future. The employees’ perception of their capabilities in partaking in product development could be improved by highlighting successful individuals and consequently develop procedural models within the organization. Assumptions and perquisites of the newly implemented strategy should be examined critically. Additionally, as the current strategy is somewhat new, further studies and analyses are also recommended....
This study investigated how the employees of Huoneistokeskus Oy perceive the initialization of productized services that were introduced in 2010. A questionnaire was sent to the employees working in the capital region to gather information about the initialization phase in five different categories: products, communication, follow-up, commitment and strategy. Statistical analysis of this data was calculated based information from 45 respondents (21 men). However, because of inadequate representation, liiders and sales secretaries were left out of the group comparisons. The results showed that the employees perceive the communication as the most successful category. Furthermore, the employees considered that there is still a need for improvement in all categories. The employees perceived their capabilities for participating in product development as insufficient. In addition, the follow-up of the strategy was considered as one of the least successful areas, although many respondents chose not to comment. In the comparison of different sub-groups, perceptions of several sections were found to be very similar. Supervisors rated the products and ease of their sale more positively than real estate agents. Newer employees (fewer than 5 years of work experience in the company) perceived internal communication, the marketing of products and related training to be somewhat lacking. Based on the results, it appears that Huoneistokeskus Oy should continue emphasizing clear and sufficient communication also in the future. The employees’ perception of their capabilities in partaking in product development could be improved by highlighting successful individuals and consequently develop procedural models within the organization. Assumptions and perquisites of the newly implemented strategy should be examined critically. Additionally, as the current strategy is somewhat new, further studies and analyses are also recommended....
Uudistuva jätelaki ja kuluttajan jätelakiopas
(Laurea-ammattikorkeakoulu, 2012)
jätelaki ei vastaa ajatukseltaan tämänhetkisiä tarpeita. Uudella jätelailla tavoitellaan entistä enemmän jätteen määrän ja haitallisuuden vähenemistä, sekä jätteen kierrätyksen ja kaikenlaisen hyödyntämisen tehostamista ja näin ollen suoranaisen...
law will be applied to waste, waste management and litter as well as to products and activities that generate waste. Thus, the Law on waste is also the impact of many different actors, such as waste disposal businesses, consumers, waste management...
law will be applied to waste, waste management and litter as well as to products and activities that generate waste. Thus, the Law on waste is also the impact of many different actors, such as waste disposal businesses, consumers, waste management...
Viestintäsuunnitelma : Case: Keuken Vihdin toimipisteen Yrityshautomo
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli kehittää Keski-Uudenmaan Kehittämiskeskus Oy:n Vihdin toimipisteen Yrityshautomon ulkoista viestintää. Yrityshautomo tarvitsee lisää asiakkaita toimitiloihinsa, jotta toiminnan jatkuminen ...
Kampanjasuunnitelma, sähköistä arki sujuvammaksi
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö tehtiin toimeksiantona Accountor Oy:lle. Opinnäytetyön tarkoituksena oli luoda ProMicro-kampanja, jolla pyrittiin saavuttamaan yritysjohdon asettamat tavoitteet vuodelle 2011.
Opinnäytetyön teoreettinen viitekehys koostui kampanjoitavan tuotteen SWOT-analyysistä, markkinoinnin kilpailukeinoista ja niiden linkittämisestä käytäntöön. Segmentointia on myös käsitelty teoriaosuudessa. Pyrin myös käsittelemään kampanjointia osana suurempaa kokonai-suutta eli markkinointiviestintää.
Tutkimusmenetelmänä opinnäytetyössä käytettiin kyselytutkimusta. Kyselyn tarkoituksena oli saada asiakkailta mielipiteitä tuotteesta, ja niitä käytettiin myöhemmin referenssinä kampanjassa. Tämän lisäksi kyselyllä saavutettuja mielipiteitä tullaan käyttämään tuotekehittelyssä, jotta asiakkaat saisivat parhaimman mahdollisen hyödyn tuotteesta myös jatkossa.
Kampanjalle asetetut tavoitteet saavutettiin kiitettävästi. Kampanjasuunnitelman teoreettinen tarkastelu avasi uusia näkökulmia tuotteesta. Se helpotti tuotteen sisäistä markkinointia niin kirjanpitäjille kuin johtajille, jotka eivät ennen kampanjaa olleet vielä täysillä mukana tuotteen lanseeraamisessa....
perspectives of the product appeared due to theoretical analysis of the campaign plan. It also made it easier to market the product internally to the company’s accountants and managers, who were not entirely involved in product’s launching process before...
perspectives of the product appeared due to theoretical analysis of the campaign plan. It also made it easier to market the product internally to the company’s accountants and managers, who were not entirely involved in product’s launching process before...
Tehokkuutta Yritys A Oy:n laskutusprosessiin
(Laurea-ammattikorkeakoulu, 2012)
Tässä opinnäytetyössä tutkittiin Yritys A Oy:n laskutusprosessia ja pyrittiin löytämään ratkaisuja sen nopeuttamiseksi ja tehostamiseksi. Case-yrityksen laskutusprosessi on hidas ja monimutkainen. Tavoitteena työssä oli selvittää verkoston...
Improving Effectiveness of the Invoicing Process at Company A Ltd This Bachelor´s Thesis examines the development of the invoicing process at Company A Ltd. The invoicing process in the case company is slow and complex. The overall purpose of the study was to find out how to speed up and develop the case company´s invoicing process. The research problem was how to develop the invoicing process especially from the point of view of the company´s member businesses. The study includes a theory section and an empirical section that deals with the case company. The theory section discusses for example the processes, invoicing, liquidity, outsourcing and networking. The study was based on both qualitative and quantitative methods. The research material was collected by questionnaires aimed at the case company´s member businesses. The questions were based on themes and the potential development suggestions and difficulties of the invoicing process were considered. The aim was also to provide information on the use of the Enterprise Resource Planning System among the case company´s member businesses. The results of the study showed that the member businesses saw the delay of the payments very problematic. The research indicates that the Enterprise Resource Planning System provides a lot of help for the companies´ invoicing as well as other procedures. The improvement suggestions should change the payment process at the beginning of the invoicing process and should motivate the case company´s member businesses to increase the use of the Enterprise Resource Planning System....
Improving Effectiveness of the Invoicing Process at Company A Ltd This Bachelor´s Thesis examines the development of the invoicing process at Company A Ltd. The invoicing process in the case company is slow and complex. The overall purpose of the study was to find out how to speed up and develop the case company´s invoicing process. The research problem was how to develop the invoicing process especially from the point of view of the company´s member businesses. The study includes a theory section and an empirical section that deals with the case company. The theory section discusses for example the processes, invoicing, liquidity, outsourcing and networking. The study was based on both qualitative and quantitative methods. The research material was collected by questionnaires aimed at the case company´s member businesses. The questions were based on themes and the potential development suggestions and difficulties of the invoicing process were considered. The aim was also to provide information on the use of the Enterprise Resource Planning System among the case company´s member businesses. The results of the study showed that the member businesses saw the delay of the payments very problematic. The research indicates that the Enterprise Resource Planning System provides a lot of help for the companies´ invoicing as well as other procedures. The improvement suggestions should change the payment process at the beginning of the invoicing process and should motivate the case company´s member businesses to increase the use of the Enterprise Resource Planning System....
Henkilöstökäsikirja johtamisen työkaluna
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena oli suunnitella ja toteuttaa toimeksiantajan brändimyymälään henkilöstökäsikirja tukemaan päivittäisjohtamista ja käytännön esimiestyötä. Toimeksiantajana toimii suomalainen vaatetusalan yritys. ...








