Haku
Viitteet 4241-4250 / 5020
Sakon muuntorangaistusten käsittely Hyvinkään käräjäoikeudessa
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena on selvittää, miten sakon muuntorangaistusten käsittely Hyvinkään käräjäoikeudessa etenee, ja millainen on notaarien ja heidän sihteerinsä rooli muuntoasioiden käsittelyssä. Lisäksi työssä on selvitetty, kuinka...
The hearing in conversion of unpaid fines into imprisonment in Hyvinkää District Court The purpose of this thesis was to study how the process of hearing in the system of conversion unpaid fines into imprisonment progresses in the District Court and what are the roles of the notaries and their secretary in processing the cases. Another aim was to study how much and what kind of punishments of conversion cases were sentenced from March 2009 to March 2011 in the Hyvinkää District Court. The theory in the study covers starting points, history and improvements of the system of conversion of unpaid fines into imprisonment and describes the process of cases pending to conviction in Hyvinkää District Court. To find out the progress of the hearing I used observations and interviews as research methods. In addition, a short overview of the rulings made in conversion of unpaid fines to imprisonment in the Hyvinkää District Court has been included in this thesis. The research facts were conducted by studying sentences and minutes of the proceedings during the period. The results of the study showed that the cases are gradually decreasing. Only by studying documents I could not find out if this kind of lawsuits have decreased or increased from the year 2009 to the year 2011 because of changing juridical districts of District Courts. Despite of the results of the study, there was a large increase in transferring cases and numbers imprisoned for failing to pay court-ordered fines from the beginning of April 2011....
The hearing in conversion of unpaid fines into imprisonment in Hyvinkää District Court The purpose of this thesis was to study how the process of hearing in the system of conversion unpaid fines into imprisonment progresses in the District Court and what are the roles of the notaries and their secretary in processing the cases. Another aim was to study how much and what kind of punishments of conversion cases were sentenced from March 2009 to March 2011 in the Hyvinkää District Court. The theory in the study covers starting points, history and improvements of the system of conversion of unpaid fines into imprisonment and describes the process of cases pending to conviction in Hyvinkää District Court. To find out the progress of the hearing I used observations and interviews as research methods. In addition, a short overview of the rulings made in conversion of unpaid fines to imprisonment in the Hyvinkää District Court has been included in this thesis. The research facts were conducted by studying sentences and minutes of the proceedings during the period. The results of the study showed that the cases are gradually decreasing. Only by studying documents I could not find out if this kind of lawsuits have decreased or increased from the year 2009 to the year 2011 because of changing juridical districts of District Courts. Despite of the results of the study, there was a large increase in transferring cases and numbers imprisoned for failing to pay court-ordered fines from the beginning of April 2011....
Asiakaspalveluprosessin T&K : Case: Uusyrityskeskus Keski-Uusimaa
(Laurea-ammattikorkeakoulu, 2011)
Uusyrityskeskuksen Keski-Uudenmaan toimipisteeseen. Työssä käytettiin vahvasti asiakaslähtöistä näkökulmaa, jota tehostettiin tekemällä haastattelututkimus Uusyrityskeskuksen vanhoille asiakkaille, jolla selvitettiin heidän näkemyksiään ja kokemuksiaan palvelun...
Customer service process R&D The goal of this thesis is to find out how well does Uusyrityskeskus serve their clients and try to find aspects where they can improve and develop their customer service towards more customer friendly service. In this thesis the main focus was on Uusyrityskeskus Keski-Uusimaa office. This thesis was based on customer aspect. This was enhanced by adding a study which was targeted to old customers. Goal of this study was to find out exactly what old customers think about the customer service in Uusyrityskeskus. Another goal was to get ideas of what they think Uusyrityskeskus should develop in their customer service. The study was executed by theme interviews which were done via telephone. The results of the interviews were analysed by using qualitative methods. This study included nine different interviews to old customers who had been customers during the years of 2005-2009. Generally customers were satisfied with the level of customer services. There were two factors that customers thought Uusyrityskeskus could develop. One was that customers felt that the service had too much routine and because of that they felt that the service was not focused enough. The other factor was that customers felt the personnel focused too much on calculations and left the aspects of entrepreneurship with less information. The development areas were as follows: To take better advantage of customer information database in order to serve all customers more personally. The network of experts from different fields of entrepreneurship should be used more efficiently. Right now there are too many customers who do not even know that this kind of network exists. Old customers gave an idea of follow-up. This should be done a few months after a new business has been started. This would be very helpful for the starting entrepreneur because he might not see problems like someone that looks at the business from an outsider’s perspective....
Customer service process R&D The goal of this thesis is to find out how well does Uusyrityskeskus serve their clients and try to find aspects where they can improve and develop their customer service towards more customer friendly service. In this thesis the main focus was on Uusyrityskeskus Keski-Uusimaa office. This thesis was based on customer aspect. This was enhanced by adding a study which was targeted to old customers. Goal of this study was to find out exactly what old customers think about the customer service in Uusyrityskeskus. Another goal was to get ideas of what they think Uusyrityskeskus should develop in their customer service. The study was executed by theme interviews which were done via telephone. The results of the interviews were analysed by using qualitative methods. This study included nine different interviews to old customers who had been customers during the years of 2005-2009. Generally customers were satisfied with the level of customer services. There were two factors that customers thought Uusyrityskeskus could develop. One was that customers felt that the service had too much routine and because of that they felt that the service was not focused enough. The other factor was that customers felt the personnel focused too much on calculations and left the aspects of entrepreneurship with less information. The development areas were as follows: To take better advantage of customer information database in order to serve all customers more personally. The network of experts from different fields of entrepreneurship should be used more efficiently. Right now there are too many customers who do not even know that this kind of network exists. Old customers gave an idea of follow-up. This should be done a few months after a new business has been started. This would be very helpful for the starting entrepreneur because he might not see problems like someone that looks at the business from an outsider’s perspective....
Naisten brändivaateliikkeen menestymisen edellytykset Lahdessa
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee yrittäjyyttä ja menestymisen edellytyksiä Lahdessa. Huomiota kiinnitetään niin maailmantalouden tilanteeseen kuin kaupungissa tällä hetkellä toimiviin brändivaateliikkeisiin. Menestymisen edellytykset kertovat...
Key Factors to the Success of Women’s Brand Clothing Store in Lahti This Bachelor’s thesis examines the key factors when planning a women’s brand clothing store in Lahti. The economic situation in the world as well as a store in Lahti at the moment is to be considered carefully. The primary objective of the study was to determine whether there is market for a new store in Lahti or whether the idea should be forgotten. The principal of this thesis is the author herself. Her long time dream has been to become an entrepreneur in the clothing business and to open a store of her own. The research methods used in this thesis are both quantitative and qualitative. The study consists of a theory section and an empirical section. The theory section discusses for example brands, Lahti as a location and the structure of the population in Lahti. The theory is based on literature, internet-sources and an interview. The person for the interview was selected carefully based on the company’s economic situation and the fact that the company has been many years in the market. In the results the theory is compared to the empirical information and an analysis is made whether it is a good idea to open a new women’s brand clothing store in Lahti. The results of the survey indicated an understanding whether there is any sense in opening a new clothing store in Lahti. Also new interesting questions rose up and they should be developed if the project is to be taken further. This research is a good source of information to everyone who is planning to become an entrepreneur in Lahti regardless of the branch....
Key Factors to the Success of Women’s Brand Clothing Store in Lahti This Bachelor’s thesis examines the key factors when planning a women’s brand clothing store in Lahti. The economic situation in the world as well as a store in Lahti at the moment is to be considered carefully. The primary objective of the study was to determine whether there is market for a new store in Lahti or whether the idea should be forgotten. The principal of this thesis is the author herself. Her long time dream has been to become an entrepreneur in the clothing business and to open a store of her own. The research methods used in this thesis are both quantitative and qualitative. The study consists of a theory section and an empirical section. The theory section discusses for example brands, Lahti as a location and the structure of the population in Lahti. The theory is based on literature, internet-sources and an interview. The person for the interview was selected carefully based on the company’s economic situation and the fact that the company has been many years in the market. In the results the theory is compared to the empirical information and an analysis is made whether it is a good idea to open a new women’s brand clothing store in Lahti. The results of the survey indicated an understanding whether there is any sense in opening a new clothing store in Lahti. Also new interesting questions rose up and they should be developed if the project is to be taken further. This research is a good source of information to everyone who is planning to become an entrepreneur in Lahti regardless of the branch....
Sosiaalinen media rekrytoinnin apuvälineenä
(Laurea-ammattikorkeakoulu, 2011)
olisi hyvä käyttää muitakin rekrytointikanavia, kuten Monster, Oikotie ja mol.fi, sillä sosiaalinen media on näille yleisimmille rekrytointikanaville vain tukena....
Social Media as Support of Recruitment This Bachelor’s study examines recruiting in social media. It also examines who social media can recruit and what what job advertisements should be like in social media. The theoretical part of this study is divided into three main sections. The first chapter introduces social media, its background, services, and the concept of social media. The second chapter concentrates on recruitment strategies and the recruitment process. The third chapter deals with the possibilities of social media in the working life. The empirical part of the thesis it was investigated how how recruiting can be done successfully in social media. For this study two different agencies were interviewed: an agency from the public sector and a private company and. Interviewees were questioned about their business of social media as well as the use of social media and recruitment. Companies were asked questions about what kind of job advertisements in social media can be published in social media and what are the most common mistakes to be made when when recruiting in the social media. This thesis produced a guide for companies that use social media little or at all. According to the study it would be important for companies to join the social media. The investigation revealed that recruitment in social media is advancing slowly and it is not so popular as is claimed. Especially in the future social media will be used in recruiting more. However, it would be good to use other recruitment channels, such as Monster, Oikotie and mol.fi, because social media is only a support for these most common recruitment channels....
Social Media as Support of Recruitment This Bachelor’s study examines recruiting in social media. It also examines who social media can recruit and what what job advertisements should be like in social media. The theoretical part of this study is divided into three main sections. The first chapter introduces social media, its background, services, and the concept of social media. The second chapter concentrates on recruitment strategies and the recruitment process. The third chapter deals with the possibilities of social media in the working life. The empirical part of the thesis it was investigated how how recruiting can be done successfully in social media. For this study two different agencies were interviewed: an agency from the public sector and a private company and. Interviewees were questioned about their business of social media as well as the use of social media and recruitment. Companies were asked questions about what kind of job advertisements in social media can be published in social media and what are the most common mistakes to be made when when recruiting in the social media. This thesis produced a guide for companies that use social media little or at all. According to the study it would be important for companies to join the social media. The investigation revealed that recruitment in social media is advancing slowly and it is not so popular as is claimed. Especially in the future social media will be used in recruiting more. However, it would be good to use other recruitment channels, such as Monster, Oikotie and mol.fi, because social media is only a support for these most common recruitment channels....
Käyttäytymismalli onnistuneen bisnessuhteen luomiseen yritystapaamisessa, fokus: Suomi & Yhdistyneet Arabiemiraatit
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena on verrata Suomen ja Yhdistyneitten Arabiemiraattien kulttuurien välisiä eroavaisuuksia, jotta voidaan ymmärtää molempiin kulttuureihin liittyvä sosiaalinen käyttäytyminen. Ideana on, että suomalaisen yrityksen...
Ryhmätyöskentelyn kehittäminen Hyvinkään P2P:ssä
(Laurea-ammattikorkeakoulu, 2011)
esiintyviä ongelmia, niiden käsittelyä ja ennaltaehkäisyä. Opinnäytetyössä P2P oppimisympäristönä nähdään työyhteisöön verrattavana. Teoria nostaa esiin niitä näkökulmia, joista ryhmän toiminta muodostuu, mitä ryhmän yhteistyön toimivuuteen tarvitaan, kenelle...
Developing team work in Hyvinkää P2P The target of this thesis was to develop team work in Laurea Hyvinkää P2P. The thesis clarifies with the help of enquires made through a questionnaire students problems that have appeared in project groups. This is from the students’ perspective and identifies from their own experiences what kind of help is needed to solve and prevent these problems. The questionnaire was implemented in electronic form in December 2010. The theoretical basis of this thesis deals with groups, their phases of development and functions, problems appearing within groups, and how to handle and prevent them. In this thesis P2P as a learning environment is compared with a working community environment. The theory brings out those perspectives, in particular how does the group operate, what is needed to make the group cooperate effectively, to whom does responsibility for the problems belong and how has one to act in the problem situations. Also the role of the teacher is briefly dealt mainly from the point of view of the student's needs. The questionnaire focuses on groups and students’ experiences whilst working in groups and their responsibilities within the group situation. The questionnaire focused on four themes: the working group itself, how the cooperation generally functioned, handling problems and preventing problems. As well as these themes, questions consisted of three viewpoints: the individual in a group, the group as a whole and the teacher. These three viewpoints were based on the concept of the P2P model and the factors within the learning environment which affect learning at its creation. The questions were formulated so as to be in accordance with the Likert scale except for the last open question. The results are considered both for the whole quantity of student responses as well as a comparison of student groups by year of commencement. The Excel spreadsheet has been used to help in the analysis. 41 students answered the questionnaire and the response percentage of the whole group of students was 51. On evaluation of the questionnaire results it can be concluded that students of Hyvinkää P2P need more guidance so as to guarantee that a functioning cooperation exists, clear rules which are common to everybody and means to prevent the absences connected to leave and travelling. Students also have the tendency to see things in a way, that problems are more a consequence of the actions of the rest of the group than their own actions. Based on this thesis a ready-made team agreement has been produced for common use by Hyvinkää P2P, which highlights those critical sections of the operation of the group in which the conflict situations most easily are created....
Developing team work in Hyvinkää P2P The target of this thesis was to develop team work in Laurea Hyvinkää P2P. The thesis clarifies with the help of enquires made through a questionnaire students problems that have appeared in project groups. This is from the students’ perspective and identifies from their own experiences what kind of help is needed to solve and prevent these problems. The questionnaire was implemented in electronic form in December 2010. The theoretical basis of this thesis deals with groups, their phases of development and functions, problems appearing within groups, and how to handle and prevent them. In this thesis P2P as a learning environment is compared with a working community environment. The theory brings out those perspectives, in particular how does the group operate, what is needed to make the group cooperate effectively, to whom does responsibility for the problems belong and how has one to act in the problem situations. Also the role of the teacher is briefly dealt mainly from the point of view of the student's needs. The questionnaire focuses on groups and students’ experiences whilst working in groups and their responsibilities within the group situation. The questionnaire focused on four themes: the working group itself, how the cooperation generally functioned, handling problems and preventing problems. As well as these themes, questions consisted of three viewpoints: the individual in a group, the group as a whole and the teacher. These three viewpoints were based on the concept of the P2P model and the factors within the learning environment which affect learning at its creation. The questions were formulated so as to be in accordance with the Likert scale except for the last open question. The results are considered both for the whole quantity of student responses as well as a comparison of student groups by year of commencement. The Excel spreadsheet has been used to help in the analysis. 41 students answered the questionnaire and the response percentage of the whole group of students was 51. On evaluation of the questionnaire results it can be concluded that students of Hyvinkää P2P need more guidance so as to guarantee that a functioning cooperation exists, clear rules which are common to everybody and means to prevent the absences connected to leave and travelling. Students also have the tendency to see things in a way, that problems are more a consequence of the actions of the rest of the group than their own actions. Based on this thesis a ready-made team agreement has been produced for common use by Hyvinkää P2P, which highlights those critical sections of the operation of the group in which the conflict situations most easily are created....
Sijoittamiseen liittyvät riskit
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä käsitellään sijoittamista ja siihen liittyviä riskejä. Työssä esitellään eri sijoitusinstrumentteja ja niihin liittyviä riskejä. Sijoitusinstrumentit on jaettu suoriin ja välillisiin sijoituskohteisiin.
Työssä ...
Muutto- ja varastopalveluiden tarve asunnon vaihdon yhteydessä
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli selvittää, onko muutto- ja varastopalveluille tarvetta asunnon vaihdon yhteydessä. Samalla kartoitettiin Uudenmaanvarastomyynnin mahdollisuutta verkostoitua Keski-Uudenmaan alueen kiinteistövälittäjien ja...
Demand for Logistical Services While Moving The purpose of this Bachelor’s thesis was to clarify that is there need for Logistical services while moving to a new accommodation. The thesis also tries to find out if there is a desire for co-operation among the real estate agents and house package salesman to co-operate with Uudenmaanvarastomyynti. The thesis also studies what kind of opinions and experiences in networking the interviewees had. This study was commissioned by Uudenmaanvarastomyynti. Networking and new kind of entrepreneurship, networking entrepreneurship, were discussed in the theoretical part, which also included with forms of co-operation, network relations and benefits and challenges of networking. The method of this research was qualitative and the data were gathered by interviewing 6 entrepreneurs that work in the real estate business. The results indicated that the entrepreneurs in Järvenpää, Kerava and Tuusula area were familiar with the idea of networking and they had good experiences from it. The main benefits of networking were seen to be in a higher turnover and greater visibility. It also supports your main functions. Trust and chemistry between the associates are keywords when it comes to the functionality of the co-operation. All the interviewees had interest to co-operate with Uudenmaanvarastomyynti. They felt that moving and warehouse services were good addition to their own supply. Uudenmaanvarastomyynti is going to have follow-up negotiations with all of them regarding future co-operation....
Demand for Logistical Services While Moving The purpose of this Bachelor’s thesis was to clarify that is there need for Logistical services while moving to a new accommodation. The thesis also tries to find out if there is a desire for co-operation among the real estate agents and house package salesman to co-operate with Uudenmaanvarastomyynti. The thesis also studies what kind of opinions and experiences in networking the interviewees had. This study was commissioned by Uudenmaanvarastomyynti. Networking and new kind of entrepreneurship, networking entrepreneurship, were discussed in the theoretical part, which also included with forms of co-operation, network relations and benefits and challenges of networking. The method of this research was qualitative and the data were gathered by interviewing 6 entrepreneurs that work in the real estate business. The results indicated that the entrepreneurs in Järvenpää, Kerava and Tuusula area were familiar with the idea of networking and they had good experiences from it. The main benefits of networking were seen to be in a higher turnover and greater visibility. It also supports your main functions. Trust and chemistry between the associates are keywords when it comes to the functionality of the co-operation. All the interviewees had interest to co-operate with Uudenmaanvarastomyynti. They felt that moving and warehouse services were good addition to their own supply. Uudenmaanvarastomyynti is going to have follow-up negotiations with all of them regarding future co-operation....
Markkinointiviestintäsuunnitelma Case: MK Kivipiha Oy
(Laurea-ammattikorkeakoulu, 2011)
. Lähtökohtana pidettiin suunnitelman realistisuutta ja käytännön toteuttamisen mahdollisuutta. Opinnäytetyö rakentuu kahdesta eri osiosta: teoreettisesta viitekehyksestä sekä empiirisestä osuudesta. Teoriana käytettiin katsausta perinteisen...
Marketing Communication Plan: Case MK Kivipiha Ltd The purpose of this Bachelor’s thesis is to form a marketing communication plan for MK Kivipiha Ltd. In practice this was constructed as a project scheme, while also utilizing a qualitative analysis in the benchmarking section. The basis of the thesis is to construct a realistic, usable and practical marketing plan. The thesis is divided into two main parts, the theoretical framework and the empirical portion. The theoretical framework is comprised of the traditional methods of marketing communications. In addition this section includes a small study in the distinctive hallmarks of marketing a service based business and taking advantage of newer digital media. The empirical section is comprised of the actual marketing plan and conclusions derived from the thesis. MK Kivipiha Ltd was founded in the spring of 2010. The company specializes in landscaping with an emphasis on natural stone installations such as patios, walkways and garden walls. MK Kivipiha is based in the service industry. Service events are always dictated by the presence of an interaction between the business and customer. Thus, unlike physical products the marketing must be based on other elements, such as the personnel or the equipment the company is using. A significant portion of marketing also rests on effective communication and correctly chosen media outlets. In many ways, marketing is in a turning point. The most notable change has been the proliferation of Internet usage. The Internet is a part of newer types of digital media. Digital media as a term however, can be too broad in usage and lead to misunderstandings in some situations. To counter this, a new term has been developed to describe digital media, in marketing applications. The term is digital marketing communications. This term is particularly useful, as it covers all aspects of digital communications, such as direct e-marketing, mobile marketing and the different methods of internet marketing. The marketing communications plan makes mainly use of the newer possibilities offered by the Internet, such as social media and search engine optimization. The plan is based on pre-existing marketing measures made by MK Kivipiha. With these measures forming a basis, a new marketing communications plan has been constructed. The target company’s website’s effectiveness and competitiveness have been studied utilizing Google analytics and benchmarking. This is done because the current marketing of the company is solely based on the website and search engine advertising. The marketing plan uses as a development proposal the following; expanding the marketing to make us of various social media platforms. In addition the company would utilize search engine optimization and introduce the use of the key flag as a marketing tool. All of the above mentioned methods are realistic, cost-effective and readily adaptable in current budgeting framework....
Marketing Communication Plan: Case MK Kivipiha Ltd The purpose of this Bachelor’s thesis is to form a marketing communication plan for MK Kivipiha Ltd. In practice this was constructed as a project scheme, while also utilizing a qualitative analysis in the benchmarking section. The basis of the thesis is to construct a realistic, usable and practical marketing plan. The thesis is divided into two main parts, the theoretical framework and the empirical portion. The theoretical framework is comprised of the traditional methods of marketing communications. In addition this section includes a small study in the distinctive hallmarks of marketing a service based business and taking advantage of newer digital media. The empirical section is comprised of the actual marketing plan and conclusions derived from the thesis. MK Kivipiha Ltd was founded in the spring of 2010. The company specializes in landscaping with an emphasis on natural stone installations such as patios, walkways and garden walls. MK Kivipiha is based in the service industry. Service events are always dictated by the presence of an interaction between the business and customer. Thus, unlike physical products the marketing must be based on other elements, such as the personnel or the equipment the company is using. A significant portion of marketing also rests on effective communication and correctly chosen media outlets. In many ways, marketing is in a turning point. The most notable change has been the proliferation of Internet usage. The Internet is a part of newer types of digital media. Digital media as a term however, can be too broad in usage and lead to misunderstandings in some situations. To counter this, a new term has been developed to describe digital media, in marketing applications. The term is digital marketing communications. This term is particularly useful, as it covers all aspects of digital communications, such as direct e-marketing, mobile marketing and the different methods of internet marketing. The marketing communications plan makes mainly use of the newer possibilities offered by the Internet, such as social media and search engine optimization. The plan is based on pre-existing marketing measures made by MK Kivipiha. With these measures forming a basis, a new marketing communications plan has been constructed. The target company’s website’s effectiveness and competitiveness have been studied utilizing Google analytics and benchmarking. This is done because the current marketing of the company is solely based on the website and search engine advertising. The marketing plan uses as a development proposal the following; expanding the marketing to make us of various social media platforms. In addition the company would utilize search engine optimization and introduce the use of the key flag as a marketing tool. All of the above mentioned methods are realistic, cost-effective and readily adaptable in current budgeting framework....
Ambient osana paikan markkinointia Case: Jätkäsaari
(Laurea-ammattikorkeakoulu, 2011)
käytettiin paljon ihmisiä keräävän tapahtuman yhteydessä tai se sijoitettiin suuren ihmismas-san läheisyyteen. Urbaanissa kaupunkiympäristössä ambient-markkinointi toimii taiteen tavoin. Se kerää huomiota osakseen ja muokkaa mielikuvia mainostettavasta...
Ambient As Part of Place Marketing Case: Jätkäsaari This Bachelor’s study investigates the use of ambient marketing as part of place marketing. The primary goal of the study was to find the true benefits of ambient marketing in a place marketing situation. The case example was the city of Helsinki’s new neighborhood, Jät-käsaari. The aim was also to obtain background information on why the city of Helsinki chose ambient marketing as a part of marketing campaign of Jätkäsaari. The study includes a theoretical section which compares information of ambient marketing and place marketing of Jätkäsaari’s case example. There are also references from the basis of theory information to why ambient marketing is a useful tool to place marketing. The theo-retical section was composed from several sources and all obtained research material was mainly about marketing communication habits and place marketing. The study was based on qualitative methods. Two interviews were made with people who played a significant role in the Jätkäsaari marketing campaign. The results section provides conclusions which were made based on the answers of two inter-views and marketing theory. It also contemplates the possibilities of ambient marketing as part of place marketing as well as the future benefits of this new marketing method. At the end of the study are writers own opinions and reflections about the conclusions and the re-search process. This study demonstrates that ambient marketing is a valuable part of place marketing if it is used as part of a high-volume event or located in a highly populated place. Ambient market-ing works like art in an urban city environment. It grasps attention and modifies images about the marketing subject in people’s minds....
Ambient As Part of Place Marketing Case: Jätkäsaari This Bachelor’s study investigates the use of ambient marketing as part of place marketing. The primary goal of the study was to find the true benefits of ambient marketing in a place marketing situation. The case example was the city of Helsinki’s new neighborhood, Jät-käsaari. The aim was also to obtain background information on why the city of Helsinki chose ambient marketing as a part of marketing campaign of Jätkäsaari. The study includes a theoretical section which compares information of ambient marketing and place marketing of Jätkäsaari’s case example. There are also references from the basis of theory information to why ambient marketing is a useful tool to place marketing. The theo-retical section was composed from several sources and all obtained research material was mainly about marketing communication habits and place marketing. The study was based on qualitative methods. Two interviews were made with people who played a significant role in the Jätkäsaari marketing campaign. The results section provides conclusions which were made based on the answers of two inter-views and marketing theory. It also contemplates the possibilities of ambient marketing as part of place marketing as well as the future benefits of this new marketing method. At the end of the study are writers own opinions and reflections about the conclusions and the re-search process. This study demonstrates that ambient marketing is a valuable part of place marketing if it is used as part of a high-volume event or located in a highly populated place. Ambient market-ing works like art in an urban city environment. It grasps attention and modifies images about the marketing subject in people’s minds....









