Haku
Viitteet 4261-4270 / 5020
Asiakastietojärjestelmän käyttöönotto käyttäjänäkö-kulmasta : - Case Henkivakuutusosakeyhtiö Mandatum Life puhelinpalvelu
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön aiheena oli asiakkuudenhallintajärjestelmän käyttöönotto. Asiakkuuden hallinnan lisäksi opinnäytetyössä käsiteltiin asiakaslähtöisen toimintamallin hyötyjä, asiakashallinnan ongelmaa, sisäiset vaatimukset yritystasolla asiakaslähtöiseksi muuttumista sekä muutosjohtamista. Opinnäytetyön tarkoituksena oli kehittää toimeksiantajayrityksen uuden asiakastietojärjestelmän käytön tehokkuutta, sekä luoda edellytykset työntekijöille toimia asianmukaisten työohjeiden mukaan. Opinnäytetyön lähtökohtana oli vasta aloitettu uuden toimintatavan seuranta. Työn tavoitteena oli selvittää asiakkuudenhallinnan kokonaisuutta, sekä asiakkuudenhallintaan liittyviä strategioita. Tutkimuksen tavoitteena oli selvittää toimeksiantajayrityksen nykytilanne ja ongelmat.
Opinnäytetyön tutkimus suoritettiin marraskuussa 2009 Helsingissä toimeksiantajayrityksen tiloissa. Menetelmänä käytettiin kvalitatiivista tutkimusta. Haastattelu suoritettiin kahdenkeskisesti haastateltavien kanssa. Haastattelumenetelmänä käytettiin teemahaastattelua, jonka aihepiirit oli ennalta määritetty. Tutkimusta varten haastateltiin viittä uutta asiakastietojärjestelmää päivittäin käyttävää henkilöä.
Tutkimuksen tuloksista voidaan todeta, tunnelmien olevan positiiviset järjestelmää kohtaan. Kuitenkin olemassa oleviin työohjeisiin kaivattiin muutoksia. Omaan osaamisen tasoon oltiin tyytyväisiä, mutta käytännön toteuttamiseen toivottiin tehokkuutta. Ongelmien aiheuttajia olivat muun muassa pitkä aikaväli koulutuksen ja järjestelmän käyttöönoton välillä, tietokantojen yhteensovittamisenongelmat, turhautuminen moninkertaisiin kirjauksiin, eri toimintatavat eri yksiköissä sekä ongelmat liittyen aikaresursseihin. Muutoksen yksityiskohtaisempaan johtamiseen, kokonaisuuden hahmottamiseen, yhtenäistämiseen sekä omien päätösten vaikutuksen ymmärrykseen toivottiin parannusta.
Tulosten perusteella tehtiin kehitysehdotukset puhelinpalvelun kannalta. Kehitysehdotukset liittyivät kirjaamismuotojen tarkistamisiin, vastuullisuuteen, tehokkuuden lisäämiseen sekä järjestelmän ominaisuuksiin....
Thesis was the introduction of customer relationship management system. Main context of thesis focused to customer relationship management, customer benefits, problems in customer relationship management, internal requirements at the enterprise...
Thesis was the introduction of customer relationship management system. Main context of thesis focused to customer relationship management, customer benefits, problems in customer relationship management, internal requirements at the enterprise...
Mentorointi kehittämismenetelmänä
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää, millaisten asioiden kehittämismenetelmäksi mentorointi sopii. Tutkimuksen päämääränä oli selvittää, miten mentorointia käytetään kohdeyrityksessä, ja minkä asioiden kehittämisessä sen on koettu toimivan...
Mentoring as a Method of Development The purpose of this thesis was to find out in which cases mentoring is a suitable development method. The aim of the study was to clarify how mentoring is used in the target company, and in which cases it is known to function. In this thesis the target company is called Company X. The research method was qualitative. The target group of the research consisted of mentors and employees from Company X. The research material was collected by interviews. The same number of mentors and employees were chosen for the interviews. The research material was collected regarding the following themes: early stages of mentoring, goals and expectations, support and attitude of other people, mentoring relationship and meetings, transferring know-how, knowledge and skills, meaning and benefits of mentoring and use and influence of mentoring. There was also an individual part in the interview concerning the evaluation. The research results showed three main sectors which mentoring is suitable. These were changes in a career, strengthening and increasing the individual’s know-how and planning and controlling life and career. The results showed that finding time for mentoring was sometimes difficult. The results also showed that there could be a problem if the mentor and the employee do not get along well....
Mentoring as a Method of Development The purpose of this thesis was to find out in which cases mentoring is a suitable development method. The aim of the study was to clarify how mentoring is used in the target company, and in which cases it is known to function. In this thesis the target company is called Company X. The research method was qualitative. The target group of the research consisted of mentors and employees from Company X. The research material was collected by interviews. The same number of mentors and employees were chosen for the interviews. The research material was collected regarding the following themes: early stages of mentoring, goals and expectations, support and attitude of other people, mentoring relationship and meetings, transferring know-how, knowledge and skills, meaning and benefits of mentoring and use and influence of mentoring. There was also an individual part in the interview concerning the evaluation. The research results showed three main sectors which mentoring is suitable. These were changes in a career, strengthening and increasing the individual’s know-how and planning and controlling life and career. The results showed that finding time for mentoring was sometimes difficult. The results also showed that there could be a problem if the mentor and the employee do not get along well....
Kustannusseuranta rakennushankkeissa Case: VH-Talot Oy
(Laurea-ammattikorkeakoulu, 2011)
Kustannusseuranta on välttämätön työkalu yrityksen kustannustehokkuuden parantamisessa. Rakennusala on kilpailtu, ja lisäksi yrittäjien vitsauksena on pimeä työvoima, mikä huonontaa entisestään rehellisten yrittäjien tuloksentekomahdollisuuksia...
Cost monitoring is a necessary tool in improving the cost efficiency of a company. The construction industry is competitive, in addition to which grey economy further lessens the chances for of law-abiding entrepreneurs to gain profit. Monitoring and controlling costs is therefore especially important for construction companies. The aim for the thesis was to create a cost accounting system that was as easy to use as possible, but which would provide all the necessary information. The system was created using Microsoft Excel software. Cost accounting in general and costing in construction projects are both discussed within the theoretical frame of reference of the thesis. With the help of cost monitoring the aim is to improve the profitability of a company by minimizing expenses. Costs resulting from labour especially are something that can be influenced through managerial procedures. This, however, requires cost-consciousness, to which requirement the system that is the final product of the thesis was created. In a construction project the costs are determined at the project’s planning stage. This phase is naturally when you can influence them the most. Expenses incur mainly at the construction stage, however. Because of this cost planning and budgeting become all the more important. It is the duty of the management to ensure the project stays within its planned target cost. This is called cost control. After the project has been completed, the gathered information of expenditure is used for the calculation of actual costs, at which point the actual costs of each sector are compared with the budget. The data collected from the calculation of actual costs is used as the foundation for the budgeting and costing of future projects. The Excel-based cost monitoring system was created based on the Talo2000-nomenclature. The nomenclature has been adapted to suit the needs of the case company. It will only become evident how the nomenclature will develop once the system has been in use: which items will become established and which will possibly be omitted....
Cost monitoring is a necessary tool in improving the cost efficiency of a company. The construction industry is competitive, in addition to which grey economy further lessens the chances for of law-abiding entrepreneurs to gain profit. Monitoring and controlling costs is therefore especially important for construction companies. The aim for the thesis was to create a cost accounting system that was as easy to use as possible, but which would provide all the necessary information. The system was created using Microsoft Excel software. Cost accounting in general and costing in construction projects are both discussed within the theoretical frame of reference of the thesis. With the help of cost monitoring the aim is to improve the profitability of a company by minimizing expenses. Costs resulting from labour especially are something that can be influenced through managerial procedures. This, however, requires cost-consciousness, to which requirement the system that is the final product of the thesis was created. In a construction project the costs are determined at the project’s planning stage. This phase is naturally when you can influence them the most. Expenses incur mainly at the construction stage, however. Because of this cost planning and budgeting become all the more important. It is the duty of the management to ensure the project stays within its planned target cost. This is called cost control. After the project has been completed, the gathered information of expenditure is used for the calculation of actual costs, at which point the actual costs of each sector are compared with the budget. The data collected from the calculation of actual costs is used as the foundation for the budgeting and costing of future projects. The Excel-based cost monitoring system was created based on the Talo2000-nomenclature. The nomenclature has been adapted to suit the needs of the case company. It will only become evident how the nomenclature will develop once the system has been in use: which items will become established and which will possibly be omitted....
Asiakaslähtöinen markkinointisuunnitelma : Case: Suomen Viherpirtelö oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tavoitteena oli tehdä asiakaslähtöinen markkinointisuunnitelma Suomen Viherpirtelö Oy:lle. Tämän työn tarve syntyi yrityksen halusta laajentaa markkinointiaan sekä saada käytännön toimintaohjeita ...
Ohjeistus myyjille virheen sattuessa : case: Musta Pörssi Hyvinkää
(Laurea-ammattikorkeakoulu, 2011)
Laurea-ammattikorkeakoulu Tiivistelmä
Laurea Hyvinkää
Liiketalouden koulutusohjelma
Oikeudellinen asiantuntijuus
Koivula Jani
Ohjeistus myyjille virheen sattuessa, Case: Musta Pörssi Hyvinkää Vuosi 2011 Sivumäärä ...
Sanoma- ja aikakauslehtimainonta iPadissa
(Laurea-ammattikorkeakoulu, 2011)
Pad-lehtien mainokset eroavat paperilehtien mainoksista ja miten iPadin ominaisuuksia on hyödynnetty mainoksissa. Opinnäytetyö oli osa eReading-hanketta, joka on Tivit Oy:n Next Media –ohjelman suurin yrityshanke. Hankkeessa tutkitaan sähköisiä lukulaitteita ja...
The purpose of this thesis was to discover what sort of advertisements there are in magazines and newspapers that are published on the Apple iPad and to formulate an extensive categorisation of the advertisements. Another objective of the research was to establish how the advertisements on the iPad differ from the advertisements in newspapers and magazines and how the features of iPad have been put to use in advertising. The thesis was a part of an eReading project that is the largest project in the Next Media programme of Tivit Oy. This project examines electronic readers and develops content-based business models for them. The theoretical section of this thesis examines general marketing communications theory with a focus on advertising in newspapers and magazines. It also investigates digital marketing theory, addressing internet and mobile marketing. The research was conducted using a qualitative research method. The data was analysed using content analysis and categorisation methods. The data consisted of twelve Finnish and foreign newspapers and magazines, including Blue Wings, Helsingin Sanomat, Ilta-Sanomat, Suomen Kuvalehti, Tekniikan Maailma, Esquire, Financial Times, Newsweek, Project, Time, Wall Street Journal and Wired. Project is a magazine that is published only on the iPad. There were two dimensions that defined the categorisation of the advertisements: interactivity and personalisation/localisation. The major innovations and improvements in the newspaper and magazine advertisements on the iPad compared to the advertisements of the traditional newspapers and magazines can be examined using these two dimensions in the analysis. Interactivity stands for the use of multimedia, the touch screen and the accelerometer of the iPad in the advertisements. Personalisation/localisation signifies the amount of personalisation and geographical localisation in the advertising. IPad is a portable personal tablet pc that has a built-in GPS device. The analysis revealed four main categories of advertisements. The simplest type is “static advertisements”, which are almost direct copies of the advertisements in printed newspapers and magazines converted into iPad format. The second category is “simple interactive advertisements”. Multimedia is used in the advertisements, but the advertisements are simple and scarce. The third category is ”multilevel interactive advertisements”. These magazine advertisements have a considerable number of multimedia that are used extensively, but the various features of the iPad are not entirely utilised. The most interactive and personalised/localised category is “iPad-advertisements”. The advertisements in this fourth category use the special features of the iPad innovatively....
The purpose of this thesis was to discover what sort of advertisements there are in magazines and newspapers that are published on the Apple iPad and to formulate an extensive categorisation of the advertisements. Another objective of the research was to establish how the advertisements on the iPad differ from the advertisements in newspapers and magazines and how the features of iPad have been put to use in advertising. The thesis was a part of an eReading project that is the largest project in the Next Media programme of Tivit Oy. This project examines electronic readers and develops content-based business models for them. The theoretical section of this thesis examines general marketing communications theory with a focus on advertising in newspapers and magazines. It also investigates digital marketing theory, addressing internet and mobile marketing. The research was conducted using a qualitative research method. The data was analysed using content analysis and categorisation methods. The data consisted of twelve Finnish and foreign newspapers and magazines, including Blue Wings, Helsingin Sanomat, Ilta-Sanomat, Suomen Kuvalehti, Tekniikan Maailma, Esquire, Financial Times, Newsweek, Project, Time, Wall Street Journal and Wired. Project is a magazine that is published only on the iPad. There were two dimensions that defined the categorisation of the advertisements: interactivity and personalisation/localisation. The major innovations and improvements in the newspaper and magazine advertisements on the iPad compared to the advertisements of the traditional newspapers and magazines can be examined using these two dimensions in the analysis. Interactivity stands for the use of multimedia, the touch screen and the accelerometer of the iPad in the advertisements. Personalisation/localisation signifies the amount of personalisation and geographical localisation in the advertising. IPad is a portable personal tablet pc that has a built-in GPS device. The analysis revealed four main categories of advertisements. The simplest type is “static advertisements”, which are almost direct copies of the advertisements in printed newspapers and magazines converted into iPad format. The second category is “simple interactive advertisements”. Multimedia is used in the advertisements, but the advertisements are simple and scarce. The third category is ”multilevel interactive advertisements”. These magazine advertisements have a considerable number of multimedia that are used extensively, but the various features of the iPad are not entirely utilised. The most interactive and personalised/localised category is “iPad-advertisements”. The advertisements in this fourth category use the special features of the iPad innovatively....
Logistiikkatoimintojen ulkoistaminen yrityksissä ja osaamisen merkitys ulkoistamispäätöksiin
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli selvittää Etelä-Suomen alueella toimivien pk-yritysten logistiikkatoimintojen ulkoistamistarpeita ja osaamisen merkitystä ulkoistamispäätöksissä. Opinnäytetyön tulokset toimivat taustatietona ESLog...
Outsourcing logistics in companies and competence in making these decisions The purpose of this thesis was to investigate outsourcing operations and the meaning of com-petence in the outsourcing decisions. The intent was to specially investigate small and medium sized companies. The results of this thesis will be used as background information for ESLogC project, which aims at developing logistic systems in Southern-Finland. Laurea University of Applied Sciences is involved in the development of competence part in the project, which aims at develop expertise of logistics in companies. The theory of this thesis deals with broad concepts of outsourcing and competence. The idea is to open these theories from the companies’ point of view. The obtained research results were supported by a literature survey. Two different research methods were used for this thesis. The main data of this research was collected with electronic data collecting form, e-survey. Another method was interviews. With these two methods combined it was possible to build a comprehensive picture of today’s logistics outsourcing processes and the meaning of competence related to this. Two different areas were studied: outsourced functions and the company's know-how related to these functions. In the first section of the results it was possible to determine that distribution, servicing and maintenance of information technology were the most outsourced functions. The results indicated that there was not one among the companies which would undertake all the functions themselves. The main reasons for outsourcing were achieved cost savings, specializing in a specific core competencies and organizational flexibility. On the second section of the answers the skills were identified that led to the outsourcing decisions. Functions that require specialized knowledge and skills development were information technology functions of the company's information systems, warehouse management and ERP. By outsourcing these functions companies felt they were receiving new knowledge....
Outsourcing logistics in companies and competence in making these decisions The purpose of this thesis was to investigate outsourcing operations and the meaning of com-petence in the outsourcing decisions. The intent was to specially investigate small and medium sized companies. The results of this thesis will be used as background information for ESLogC project, which aims at developing logistic systems in Southern-Finland. Laurea University of Applied Sciences is involved in the development of competence part in the project, which aims at develop expertise of logistics in companies. The theory of this thesis deals with broad concepts of outsourcing and competence. The idea is to open these theories from the companies’ point of view. The obtained research results were supported by a literature survey. Two different research methods were used for this thesis. The main data of this research was collected with electronic data collecting form, e-survey. Another method was interviews. With these two methods combined it was possible to build a comprehensive picture of today’s logistics outsourcing processes and the meaning of competence related to this. Two different areas were studied: outsourced functions and the company's know-how related to these functions. In the first section of the results it was possible to determine that distribution, servicing and maintenance of information technology were the most outsourced functions. The results indicated that there was not one among the companies which would undertake all the functions themselves. The main reasons for outsourcing were achieved cost savings, specializing in a specific core competencies and organizational flexibility. On the second section of the answers the skills were identified that led to the outsourcing decisions. Functions that require specialized knowledge and skills development were information technology functions of the company's information systems, warehouse management and ERP. By outsourcing these functions companies felt they were receiving new knowledge....
Kuluttajien asiakkuusmotiivit asiakasukollisuuden luojina Suomen kosmetiikkamarkkinoilla
(Laurea-ammattikorkeakoulu, 2011)
Asiakasuskollisuuden avulla voivat yritykset suojautua kilpailulta. Uskolliset asiakkaat kuluttavat vain vähän yrityksen varoja ja resursseja ja näin tuovat yritykselle pitkän tähtäimen kan-nattavuutta ja varmuutta tulevaisuuteen. Näistä syistä...
Through customer loyalty companies are able to protect themselves from competition. Loyal customers do not require as much investment of the company’s assets as normal customers do and so they provide the company with long-term consistency and confidence for the future. For these reasons it is important for companies to have an understanding of how long-lasting customer relationships represent a lucrative investment for the future. Customer motives for their part refer to the reasons to become a customer or continue being a customer. There are three kind of customer motive: customer benefits, customer detriments and routines. This research has been conducted for Chanel cosmetics’ importer Transmeri. The objective of this research is to establish the main reasons that affect the customer loyalty of the current customers of Chanel. Customer loyalty will be observed through customer motives. The purpose of this research is to investigate the main factors that strengthen customer loyalty in the Finnish cosmetics market. The research was carried out as a quantitative survey of Chanel’s customers. The survey was completed in May-June, 2010. The survey was made as a complete enumeration and it received 56 responses, leaving 45 % of respondent loss. Due to the respondent loss of this survey, conclusions should only be considered as tentative. The results were analyzed by correspondence analysis, using Euclidean distance in deciphering the graphs. When using Euclidean distance, the shortest distance between two variables’ alternative responses describes their affinity to each other. The two variables, ‘the benefits of other brands -other than Chanel- are very important’ and ‘my own knowledge of my customer relationship with Chanel is not at all important’ were close to each other at the planar graph. This proves that the less attached to the brand the customer is, the more it is exposed to the customer detriments. The financial benefits showed most significance of all customer motives. The most threatening of the customer detriments was the benefits that the other brands offer. In future the company should improve its identification of good customers and potential customers and strengthen their attachment and loyalty in different ways....
Through customer loyalty companies are able to protect themselves from competition. Loyal customers do not require as much investment of the company’s assets as normal customers do and so they provide the company with long-term consistency and confidence for the future. For these reasons it is important for companies to have an understanding of how long-lasting customer relationships represent a lucrative investment for the future. Customer motives for their part refer to the reasons to become a customer or continue being a customer. There are three kind of customer motive: customer benefits, customer detriments and routines. This research has been conducted for Chanel cosmetics’ importer Transmeri. The objective of this research is to establish the main reasons that affect the customer loyalty of the current customers of Chanel. Customer loyalty will be observed through customer motives. The purpose of this research is to investigate the main factors that strengthen customer loyalty in the Finnish cosmetics market. The research was carried out as a quantitative survey of Chanel’s customers. The survey was completed in May-June, 2010. The survey was made as a complete enumeration and it received 56 responses, leaving 45 % of respondent loss. Due to the respondent loss of this survey, conclusions should only be considered as tentative. The results were analyzed by correspondence analysis, using Euclidean distance in deciphering the graphs. When using Euclidean distance, the shortest distance between two variables’ alternative responses describes their affinity to each other. The two variables, ‘the benefits of other brands -other than Chanel- are very important’ and ‘my own knowledge of my customer relationship with Chanel is not at all important’ were close to each other at the planar graph. This proves that the less attached to the brand the customer is, the more it is exposed to the customer detriments. The financial benefits showed most significance of all customer motives. The most threatening of the customer detriments was the benefits that the other brands offer. In future the company should improve its identification of good customers and potential customers and strengthen their attachment and loyalty in different ways....
Huippu-urheilun ja korkeakoulun uudistuva yhteistyö : Case: Hyvinkään Tahko
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tavoitteena oli selvittää esimerkkitapausten kautta millaisessa tilanteessa huippu-urheilun ja korkeakoulun yhteistyö on Suomessa. Työ tehtiin toimeksiantona Laurea-ammattikorkeakoululle ja siinä kiinnitettiin erityishuomiota...
The Evolving Co-Operation Between Top-Level Sports and Universities Case: Hyvinkään Tahko The objective of this Bachelor’s thesis was to research the state of the co-operation between top-level sports and universities in Finland. This Bachelor’s thesis was an assignment from Laurea University of Applied Sciences and the co-operation between the university and the Finnish baseball club Hyvinkään Tahko during the 2010 season was a focal point. The author was working for Hyvinkään Tahko as a part of the co-operation during the 2010 season. The resulted development proposal concentrated on the qualifications and responsibilities of the following student-employee. The thesis was done using qualitative methods and consists of a theory section, the showcasing of the co-operation cases of Laurea, a comparison section and a summary section. The theory section concentrated on sponsorship as a concept and was dealt with by literary sources as well as theme interviews. Sponsorship as a concept has evolved with the years, but was still described in some interviews as a one-sided affair. The interviews suggested that sponsorship in sports has become more professional. In the comparison section cases of co-operation between universities and top-level-sports between other sports organisations and universities were discovered through theme interviews. The subjects for comparison were football club HJK, ice-hockey club JYP and Finnish baseball club Sotkamon Jymy. Haaga-Helia University of Applied Sciences was selected as the comparison university. This thesis also examined the co-operation between Laurea and ice-hockey club Kiekko-Vantaa. The co-operation between universities and top-level sports was described as being in a dispersed state, but also having much potential. Five aspects of the co-operations were defined: compensated image rental, added value to the sports organisation, benefit to students, added value to the school, as well as benefit to players. From these aspects a checklist for the co-operation between top-level sports clubs and universities was formed into a development proposal. In the summary section a list was produced for Laurea of focus points when developing new sponsorship deals....
The Evolving Co-Operation Between Top-Level Sports and Universities Case: Hyvinkään Tahko The objective of this Bachelor’s thesis was to research the state of the co-operation between top-level sports and universities in Finland. This Bachelor’s thesis was an assignment from Laurea University of Applied Sciences and the co-operation between the university and the Finnish baseball club Hyvinkään Tahko during the 2010 season was a focal point. The author was working for Hyvinkään Tahko as a part of the co-operation during the 2010 season. The resulted development proposal concentrated on the qualifications and responsibilities of the following student-employee. The thesis was done using qualitative methods and consists of a theory section, the showcasing of the co-operation cases of Laurea, a comparison section and a summary section. The theory section concentrated on sponsorship as a concept and was dealt with by literary sources as well as theme interviews. Sponsorship as a concept has evolved with the years, but was still described in some interviews as a one-sided affair. The interviews suggested that sponsorship in sports has become more professional. In the comparison section cases of co-operation between universities and top-level-sports between other sports organisations and universities were discovered through theme interviews. The subjects for comparison were football club HJK, ice-hockey club JYP and Finnish baseball club Sotkamon Jymy. Haaga-Helia University of Applied Sciences was selected as the comparison university. This thesis also examined the co-operation between Laurea and ice-hockey club Kiekko-Vantaa. The co-operation between universities and top-level sports was described as being in a dispersed state, but also having much potential. Five aspects of the co-operations were defined: compensated image rental, added value to the sports organisation, benefit to students, added value to the school, as well as benefit to players. From these aspects a checklist for the co-operation between top-level sports clubs and universities was formed into a development proposal. In the summary section a list was produced for Laurea of focus points when developing new sponsorship deals....
Verkkokauppayrityksen liiketoimintasuunitelma
(Laurea-ammattikorkeakoulu, 2011)
ovat oleellisia tuontia harjoittavan verkkokauppayrityksen perustamisen kannalta. Tämän työn avulla on mahdollista perustaa yritys, joten opinnäytetyö saavutti sille asetetut tavoitteet ja tarkoituksen....
E-commerce company’s business plan The purpose of this thesis was to acquire theoretical information for the establishment of an importing e-commerce company. Interest in entrepreneurship and importing affected to the choice of this subject. The making of this thesis offered an opportunity to become familiar with the theory of importing and e-commercing before starting a business.Thesis consisted of theory and a business plan. Calculations and financing were excluded from the business plan. Topic-related books and many different internet sources were used as the information base of this thesis.The theory part consisted of entrepreneurship, e-commercing, marketing, importing, logistics and storing. The information base of the theoretical section of the thesis was used in the making of the business plan and in the establishment of the e-commerce. Subjects that were dealt in the business plan were the choice of business form, business model, the choice of e-commerce software and importing. The necessary theoretical information for establishing an importing e-commerce company and preliminary business plan were gained as the result of this thesis. The information in the theoretical section of the thesis was used in the selection of the business form which was selected to be sole trader. Theinformation in the theoretical section of the thesis was also used in the selection of the e-commerce software that is suitable for our knowledge and skills. In addition to that it was also used when the legislation and contracts of importing were clarified. The evaluation of this thesis was executed as self assessment. The information that was gathered in the theoretical section of the thesis is essential when establishing an importing e-commerce company. It is possible to establish a new company with the help of this work so this thesis achieved the purpose and goals that were set to it....
E-commerce company’s business plan The purpose of this thesis was to acquire theoretical information for the establishment of an importing e-commerce company. Interest in entrepreneurship and importing affected to the choice of this subject. The making of this thesis offered an opportunity to become familiar with the theory of importing and e-commercing before starting a business.Thesis consisted of theory and a business plan. Calculations and financing were excluded from the business plan. Topic-related books and many different internet sources were used as the information base of this thesis.The theory part consisted of entrepreneurship, e-commercing, marketing, importing, logistics and storing. The information base of the theoretical section of the thesis was used in the making of the business plan and in the establishment of the e-commerce. Subjects that were dealt in the business plan were the choice of business form, business model, the choice of e-commerce software and importing. The necessary theoretical information for establishing an importing e-commerce company and preliminary business plan were gained as the result of this thesis. The information in the theoretical section of the thesis was used in the selection of the business form which was selected to be sole trader. Theinformation in the theoretical section of the thesis was also used in the selection of the e-commerce software that is suitable for our knowledge and skills. In addition to that it was also used when the legislation and contracts of importing were clarified. The evaluation of this thesis was executed as self assessment. The information that was gathered in the theoretical section of the thesis is essential when establishing an importing e-commerce company. It is possible to establish a new company with the help of this work so this thesis achieved the purpose and goals that were set to it....









