Haku
Viitteet 4291-4300 / 5020
Tilitoimiston valintaan vaikuttavat tekijät
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli tuottaa Keski-Uudenmaan Uusyrityskeskukselle ja Uudenmaan Yrittäjille opas ”Aloittava Yrittäjä valitsee tilitoimiston”. Opas on tarkoitettu aloittaville yrittäjille tukemaan heidän yrittäjyyttään taloushallinnon osa-alueella.
Työn teorian perusteena oli alan kirjallisuus, Internet-lähteet sekä haastattelut ja kyselyt. Haastatteluiden ja kyselyiden avulla rakennettiin tarina oppaaseen. Työssä käytetty kirjallinen teoria tukee oppaan tarinaa vaikka sitä ei itse oppaassa käsitelläkään. Teoria osuuden tavoitteena on avata lukijalle ulkoistamista ja taloushallinnon ulkoistamista. Työssä käsitellään myös narratiivista kerrontaa johdannon metodologiassa, jotta lukijalle avautuu oppaan tarinan kerronnallinen puoli. Lisäksi tilitoimiston valintatutkimus osuudessa käsitellään teoriaa teemahaastattelusta ja kyselytutkimuksesta.
Työssä käsitellään taloushallinnon ulkoistamista. Taloushallinnon ulkoistamisen tavoitteena on löytää mahdollisimman kustannustehokas tapa organisoida taloushallinnon toiminnot. Organi-soinnin myötä resurssit voidaan kohdistaa selkeästi lisäarvoa tuottaviin toimintoihin.
Työssä käytettiin laadullista eli kvalitatiivista tutkimusotetta. Pääasiallisena tiedonkeruu me-netelminä olivat teemahaastattelut ja kyselyt. Teemahaastattelut toteutettiin puolistrukturoituna haastattelumenetelmänä, joka ei sitonut vastauksia määrättyihin vaihtoehtoihin, vaan antoi vastaajalle vapauden vastata omin sanoin. Kyselyt toteutettiin kyselytutkimuksena, jossa aineisto kerätään valitusta kohderyhmästä. Haastatteluiden tarkoituksena oli kerätä oppaaseen tarina taloushallinnon ulkoistamisesta.
Työn tuloksena toteutui toimeksiantajille heidän toiveidensa mukainen ja käyttäjilleen hyödyllinen opas tukemaan yrittäjyyttä taloushallinnon osa-alueella....
is to lighten up outsourcing and especially financial management outsourcing for the reader. The narrative side of the thesis is explained in the methodology in the introduction. The theory about themed interviews and inquiries in the account management...
is to lighten up outsourcing and especially financial management outsourcing for the reader. The narrative side of the thesis is explained in the methodology in the introduction. The theory about themed interviews and inquiries in the account management...
Markkinointikampanjasuunnitelma – Case Actum Autovuokraus Oy
(Laurea-ammattikorkeakoulu, 2011)
kilpailutilanne, jossa suuret toimijat hallitsevat suurta osaa toimialasta. Pienen yrityksen tulee pyrkiä erottumaan massasta matalien hintojen, hyvän palvelun ja luotettavan imagon avulla. Kampanjan tarkoituksena on myynnin ja asiakasmäärän kasvun lisäksi toimia...
Marketing campaign plan – Case Actum Autovuokraus Ltd. The purpose of this thesis is to describe the marketing campaign plan created for Actum Autovuokraus Ltd for the early summer of 2011. The campaign concerns the company's car rental business. The car rental business in the Helsinki metropolitan area is immensely competitive and several big companies dominate a large part of the industry. A small business should try to distinguish itself from its competitors through the means of low prices, good service and a reputation for reliability. In addition to the goals of increasing sales and widening the company’s customer base, the campaign also serves as the starting point for a longer-term systematic marketing effort, an essential part of which is the creation of a widely-known brand. This study employed both qualitative and quantitative research methods. Qualitative research data were collected from an in-depth interview with the company's CEO. Quantitative research was used to supplement the qualitative approach in order to examine the customer perspective and the customers' opinions on car rental. Survey responses were received from 46 persons, all of whom were Actum Autovuokraus Ltd's customers or potential customers. The results of the research show that Internet was the most important marketing channel in the planned marketing campaign. Both qualitative and quantitative research revealed that the majority of customers and potential new customers use the Internet for car rental comparison as well for retrieving other information. A marketing campaign, which combined traditional print advertising as well as more modern Internet search engine and banner advertising, was established within the limits of the available resources. Granting discounts functions as the biggest incentive for increasing sales. In addition to attracting new customers, the company’s current clients were also approached with an additional discount. Other important stakeholders will be remembered in a separate event held after the campaign week. The success of the designed marketing campaign can only be determined afterwards in the summer of 2011, when the efficacy of the adopted solutions can be empirically measured....
Marketing campaign plan – Case Actum Autovuokraus Ltd. The purpose of this thesis is to describe the marketing campaign plan created for Actum Autovuokraus Ltd for the early summer of 2011. The campaign concerns the company's car rental business. The car rental business in the Helsinki metropolitan area is immensely competitive and several big companies dominate a large part of the industry. A small business should try to distinguish itself from its competitors through the means of low prices, good service and a reputation for reliability. In addition to the goals of increasing sales and widening the company’s customer base, the campaign also serves as the starting point for a longer-term systematic marketing effort, an essential part of which is the creation of a widely-known brand. This study employed both qualitative and quantitative research methods. Qualitative research data were collected from an in-depth interview with the company's CEO. Quantitative research was used to supplement the qualitative approach in order to examine the customer perspective and the customers' opinions on car rental. Survey responses were received from 46 persons, all of whom were Actum Autovuokraus Ltd's customers or potential customers. The results of the research show that Internet was the most important marketing channel in the planned marketing campaign. Both qualitative and quantitative research revealed that the majority of customers and potential new customers use the Internet for car rental comparison as well for retrieving other information. A marketing campaign, which combined traditional print advertising as well as more modern Internet search engine and banner advertising, was established within the limits of the available resources. Granting discounts functions as the biggest incentive for increasing sales. In addition to attracting new customers, the company’s current clients were also approached with an additional discount. Other important stakeholders will be remembered in a separate event held after the campaign week. The success of the designed marketing campaign can only be determined afterwards in the summer of 2011, when the efficacy of the adopted solutions can be empirically measured....
Eläkesäästäminen
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön aiheena on eläkesäästäminen. Työssä tutkitaan eri sijoitusvaihtoehtoja, jotta siirryttäessä eläkkeelle työelämän palkkatulon jälkeen, elintaso ei laskisi.
Opinnäytetyön tarkoituksena on selventää eri ...
Ympäristöviestinnän tärkeys yritysasiakkaille
(Laurea-ammattikorkeakoulu, 2011)
, sanomaa ja kanavaratkaisuja. Lisäksi viestinnän laatua tarkastellaan asiakkaiden odotusten ja kokemusten kautta. Teoreettisessa viitekehyksessä on käytetty lähteinä viestintää käsittelevää kirjallisuutta, artikkeleita sekä sähköisiä dokumentteja...
The importance of environmental communication for corporate customers The aim of this thesis is to clarify the significance of environmental communication for corporate customers and the thesis presents the main principles of environmental communication. The theoretical section of the thesis discusses aspects of environmental communication, communication processes, messages and channeling solutions. In addition, quality of communication is examined through the customers` expectations and experiences. In the theoretical section literature in the form of books, articles and electronic documents on communication have been used as sources. The thesis also deals with the design and implementation of a quantitative questionnaire. Company X`s corporate customers` expectations and communication needs were studied using a quantitative research questionnaire. The research questionnaire was implemented in March 2011. The population consisted of all company X`s 157 Finnish corporate customers. 43 people responded to the questionnaire, thus giving a response percentage of 27%. The survey was carried out by sending an email to customers with a link to an online questionnaire form. The results of the study were analyzed with the help of a SPSS program. The study shows that environmental communication is important to company X`s corporate customers. The results reveal that the best channels for environmental communication are through internet pages and face to face communication. The results of the study also reveal the factors affecting environmental communication, quantity of information and the interest of corporate customers in taking part in two-way environmental communication....
The importance of environmental communication for corporate customers The aim of this thesis is to clarify the significance of environmental communication for corporate customers and the thesis presents the main principles of environmental communication. The theoretical section of the thesis discusses aspects of environmental communication, communication processes, messages and channeling solutions. In addition, quality of communication is examined through the customers` expectations and experiences. In the theoretical section literature in the form of books, articles and electronic documents on communication have been used as sources. The thesis also deals with the design and implementation of a quantitative questionnaire. Company X`s corporate customers` expectations and communication needs were studied using a quantitative research questionnaire. The research questionnaire was implemented in March 2011. The population consisted of all company X`s 157 Finnish corporate customers. 43 people responded to the questionnaire, thus giving a response percentage of 27%. The survey was carried out by sending an email to customers with a link to an online questionnaire form. The results of the study were analyzed with the help of a SPSS program. The study shows that environmental communication is important to company X`s corporate customers. The results reveal that the best channels for environmental communication are through internet pages and face to face communication. The results of the study also reveal the factors affecting environmental communication, quantity of information and the interest of corporate customers in taking part in two-way environmental communication....
Pienen tilintarkastusyhteisön laadunvarmistus
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö tehtiin toimeksiantona pienelle tilintarkastusyhteisölle. Opinnäytetyön tarkoituksena oli tehdä tilintarkastusyhteisölle IFACin antaman Laadunvalvontastandardin 1 mukainen laatuohjeisto. Ohjeiston laatimista varten suoritettiin tutkimus...
Small audit firm’s quality assurance This thesis was assigned by a small audit firm. The purpose of this thesis was to produce a quality control manual that meets all the requirements of The International Standard on Quality Control 1 for a small audit firm. In order to make the quality control manual a research was conducted and two auditors from two audit firms were interviewed. The theoretical context of this thesis examines the Finnish auditing system, in particular auditing quality assurance. In Finland, auditing quality assurance is mandated by law. The Auditing Act (2007/459) says that an auditor shall see to the quality of his or her audit work and cooperate in carrying out a quality assurance review. The International Standard on Quality Control 1 says that a firm must adopt and maintain a quality control system that provides reasonable assurance that the firm and its personnel comply with professional standards and regulatory and legal requirements, and that reports issued by the firm or engagement partners are appropriate in the circumstances. The research of the thesis was conducted as a qualitative research, and the research method used was a theme interview. The seven elements of the International Standard on Quality Control 1 were grouped into six themes, which were leadership responsibilities for quality within the firm, the relevant ethical requirements of the firm, the firm’s acceptance and continuance of client relationships and specific engagements, the firm’s human resources, engagement performance and the firm’s quality assurance monitoring. The research material was analyzed by a thematic analysis. The results show that both audit firms follow the requirements of The International Standard on Quality Control 1 and the firms’ quality assurance has been paid attention to. However the firms’ quality assurance did not include engagement quality control reviews or monitoring programs....
Small audit firm’s quality assurance This thesis was assigned by a small audit firm. The purpose of this thesis was to produce a quality control manual that meets all the requirements of The International Standard on Quality Control 1 for a small audit firm. In order to make the quality control manual a research was conducted and two auditors from two audit firms were interviewed. The theoretical context of this thesis examines the Finnish auditing system, in particular auditing quality assurance. In Finland, auditing quality assurance is mandated by law. The Auditing Act (2007/459) says that an auditor shall see to the quality of his or her audit work and cooperate in carrying out a quality assurance review. The International Standard on Quality Control 1 says that a firm must adopt and maintain a quality control system that provides reasonable assurance that the firm and its personnel comply with professional standards and regulatory and legal requirements, and that reports issued by the firm or engagement partners are appropriate in the circumstances. The research of the thesis was conducted as a qualitative research, and the research method used was a theme interview. The seven elements of the International Standard on Quality Control 1 were grouped into six themes, which were leadership responsibilities for quality within the firm, the relevant ethical requirements of the firm, the firm’s acceptance and continuance of client relationships and specific engagements, the firm’s human resources, engagement performance and the firm’s quality assurance monitoring. The research material was analyzed by a thematic analysis. The results show that both audit firms follow the requirements of The International Standard on Quality Control 1 and the firms’ quality assurance has been paid attention to. However the firms’ quality assurance did not include engagement quality control reviews or monitoring programs....
Suomalaisten yritysten käyttämiä työhyvinvointipalveluita ja niiden markkinointia : - Esimerkkinä Excenta Oy
(Laurea-ammattikorkeakoulu, 2011)
Työelämä on muuttunut parin viimeisen vuosikymmenen aikana suuresti. Työ on muuttunut hektisemmäksi ja se vaatii tekijältään yhä suurempaa panostusta. Tämän takia työssä jaksaminen on nykypäivän työelämän suurimpia haasteita...
Markkinointisuunnitelma ulkomaanmarkkinointiin: Case Yritys X
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytyön lähtökohtana oli kehittää markkinointisuunnitelma ulkomaanmarkkinointiin yhdelle Suomen menestyvimmistä muuttoalan yrityksistä. Tutkimuksen tarkoituksena oli selvittää, kuinka Yritys X:n tulisi markkinoida ...
Projektin talousohjaus elokuva-alalla – Case Helsinki -filmi Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön aiheena on projektin talousohjaus elokuva-alalla. Elokuvien tekeminen on Suomessa nykyään ammattimaista liiketoimintaa, jossa suurten taloudellisten panostusten ja riskinottojen merkitykset ovat korostuneet. Osoituksena ammattimaisuudesta alan kotimaiset tuotokset ovat viime vuosien aikana herättäneet jatkuvaa kiinnostusta ja arvostusta myös kansainvälisillä markkinoilla. Kasvun seurauksena talousosaamisen vaatimukset ovat kuitenkin kasvaneet ja tehokkaasta talousohjauksesta on tullut ensiarvoisen tärkeää elokuvaprojektin onnistumisen kannalta.
Työn tarkoituksena on teorialähteiden ja laadullisten tutkimusmenetelmien puitteissa perehtyä aiheeseen ja soveltaa tutkittua tietoa käytäntöön. Lopullisena tavoitteena on tuottaa kehitysehdotuksia case-yrityksen hyödynnettäväksi. Työn case-yritys Helsinki –filmi Oy on alallaan menestynyt ja pitkään vaikuttanut tuotantoyhtiö, joka pyrkii laadukkaan elokuvatuotannon ohella jatkuvasti kehittämään liiketaloudellista toimintaansa sekä tuottamaan taloudellista menestystä. Nämä pyrkimykset ovat osoittaneet suunnan tämän opinnäytetyön tutkimusongelmalle, joka on: ”Kuinka talousohjaus tukee projektia elokuva-alalla?”
Työn teoria muodostuu liiketalouden kirjallisista lähteistä, joista mainittavimmat käsittelevät projektikohtaista budjetointia, kustannuslaskentaa ja -seurantaa sekä taloudellista raportointia. Myös Suomen elokuvasäätiön tutkimukset ja julkaisut sekä elokuva-alaa merkittävästi ohjaava julkisen rahoituksen näkökulma on otettu työn teoriassa huomioon. Työn pääpaino on case-yrityksen nykyisten menetelmien ja prosessien kehittämisessä, mikä rajaa työn muotoa ja toteuttamistapaa toimintapainotteiseksi.
Opinnäytetyön tutkinnallinen osio on toteutettu kvalitatiivista eli laadullista tutkimusotetta noudattaen. Tutkimuksen pääasiallisina tietolähteinä toimivat henkilökohtaisesti toteutetut tutkimushaastattelut sekä kirjoittajan omat työkokemukset case-yrityksen palveluksessa. Tutkimuksen haastatteluaineisto on kerätty kolmelta Helsinki –filmi Oy:n työntekijältä, jotka tahoillaan toimivat avainrooleissa tutkimuksen näkökulman huomioon ottaen. Työssä toteutettu laadullinen tutkimus on toiminut johdatuksena case-yrityksen talousohjauksen nykytila-analyysille, jonka perusteella lopulliset kehitysehdotukset ovat muodostaneet.
Opinnäytetyön lopputuloksena esitetään kehitysehdotuksia Helsinki –filmi Oy:lle kolmessa eri kokonaisuudessa, jotka ovat: projektikohtaiset laskelmat, kustannusten kohdistaminen sekä taloushallinnon prosessit. Aiheen mukaan kehitysehdotuksissa käsitellään pääasiallisesti budjetoinnin ja projektiseurannan tehostamista, tietojärjestelmien ja kustannuspaikkarakenteen uudistamista sekä sähköisen taloushallinnon käyttöönottoa. Lisäksi työssä tuodaan esiin myös kommunikoinnin ja sisäisen talousviestinnän merkitys talousohjauksen kaikissa vaiheissa elokuvaprojektin aikana....
This thesis deals with project-based financial management in the film industry. Film production in Finland has become a professionalized business which attracts great financial investment and requires more and more risk-taking. Meanwhile Finnish...
This thesis deals with project-based financial management in the film industry. Film production in Finland has become a professionalized business which attracts great financial investment and requires more and more risk-taking. Meanwhile Finnish...
Mainonta mielikuvien luojana : Luonnonkosmetiikan tunnettavuus
(Laurea-ammattikorkeakoulu, 2011)
Tutkimuksen aiheena on tutkia kosmetiikkamainonnan merkkejä. Tutkimuksessa oli tarkoitus saada selville kuinka mainonnan antamat mielikuvat vaikuttavat kuluttajien tekemiin johtopäätöksiin kosmetiikkatuotteesta ostotilanteessa ja kuinka kuluttajat...
Advertising image of the creator - the knowledge of Natural Cosmetics The purpose of the study was to find out the signs of cosmetics advertising. The study was also intended to find out how the image of advertising affect consumers conclusion when is time to decide what product to buy. The aim was also to find out how consumers define Natural Cosmetics. The study is also identifying common cosmetics advertising signs that lead to mislead the consumer and hinder the Natural Cosmetics market awareness. The theoretical frame of the research was formed from the advertising and its impact on the process, advertising signs and images, consumer behaviour and Natural Cosmetics. The study was curried out with the help of quantitative research. The target group of this research was students of Laurea Polytechnic. Research carried out in e-form survey in the autumn of 2008. E-form survey questions supported research in solving problems. The result of the research shows that ordinary cosmetics advertising trendy "nature" - symbols interferes with a genuine awareness of Natural Cosmetics. The study also shows that many consumers believe the normal cosmetics advertising claims and consumers often prefer brand products but purchase situation at an affordable price is the highest priority. Environmentally friendly lifestyle drives consumers to buy natural-looking cosmetic products, which undermines a genuine awareness of Natural Cosmetics....
Advertising image of the creator - the knowledge of Natural Cosmetics The purpose of the study was to find out the signs of cosmetics advertising. The study was also intended to find out how the image of advertising affect consumers conclusion when is time to decide what product to buy. The aim was also to find out how consumers define Natural Cosmetics. The study is also identifying common cosmetics advertising signs that lead to mislead the consumer and hinder the Natural Cosmetics market awareness. The theoretical frame of the research was formed from the advertising and its impact on the process, advertising signs and images, consumer behaviour and Natural Cosmetics. The study was curried out with the help of quantitative research. The target group of this research was students of Laurea Polytechnic. Research carried out in e-form survey in the autumn of 2008. E-form survey questions supported research in solving problems. The result of the research shows that ordinary cosmetics advertising trendy "nature" - symbols interferes with a genuine awareness of Natural Cosmetics. The study also shows that many consumers believe the normal cosmetics advertising claims and consumers often prefer brand products but purchase situation at an affordable price is the highest priority. Environmentally friendly lifestyle drives consumers to buy natural-looking cosmetic products, which undermines a genuine awareness of Natural Cosmetics....
Sosiaalisen median hyödyntäminen palveluliiketoiminnassa - Case: BarLaurea
(Laurea-ammattikorkeakoulu, 2011)
Sosiaalisesta mediasta on nopeasti kehittynyt suosittu väline ihmisten väliseen vuorovaikutukseen. Pelkästään Facebookia käyttää noin 1,5 miljoonaa suomalaista. Vaikka sosiaalinen media on monille arkipäivää, yrityksissä ...









