Haku
Viitteet 4301-4310 / 5020
Asiakaspalvelu kilpailuetuna asuntolainan hakuprosessissa, Case Nooa Säästöpankki Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli vahvistaa Nooa Säästöpankin asemaa alansa parhaana asiakaspalvelijana. Nooa Säästöpankki pyrkii erottumaan pääkaupunkiseudun markkinoilla eri-tyisesti toiminnallaan ja vuonna 2010 EPSI rating –tutkimuksessa...
Customer service as a competitive advantage in the mortgage loan process, Case Nooa Savings Bank The purpose of this thesis was to improve Nooa Savings Bank´s status as the best customer service provider in the field. Nooa Savings bank tries to distinguish itself from other banks in the Helsinki area particularly in terms of its customer service. In 2010 customers of Nooa Savings Bank were rated as the most satisfied and most faithful according to the EPSI rating research. In this investigation Nooa Savings Bank´s mortgage loan process was compared to those of Sampo Bank, Nordea Bank and Suupohja Cooperative Bank. The theoretical background to the thesis was derived from the literature on sales, customer service and competitive advantage, as well as sources related to financial markets and banking. This research was conducted using ‘Mystery Shopping’ as a research method. Enquiries about mortgages were made at competing banks. This method was used in order to realistically reflect those of actual customers of Nooa Savings Bank´s main target customer group. The purpose of these visits was to compare competitors´ actions and establish areas Nooa Saving Bank’s actions could be improved. Before the visits a list was created concerning the issues to pay attention to in different parts of the process. By reproducing the role of the customer several significant areas of improvement were identified, which would otherwise have been difficult to recognize from the perspective of the bank official. These aspects included for example the welcome in the office and whether matters were explained clearly or not. The visits were analyzed carefully and a list was drawn up of all positive and negative criteria. Based on these parts suggestions for improvement were made concerning the most important factors for the customer when choosing a bank. The result of the research was that there were a number of important areas where the customer experience could be improved. The most important of these included basic principles of customer service, effective selling, and overall customer service, meaning packages customized to different customer groups and graphical models helping in the mortgage loan process. Implementing these recommendations is likely to improve Nooa Savings Bank’s competitive advantage (customer service) and make the Bank even more attractive to customers....
Customer service as a competitive advantage in the mortgage loan process, Case Nooa Savings Bank The purpose of this thesis was to improve Nooa Savings Bank´s status as the best customer service provider in the field. Nooa Savings bank tries to distinguish itself from other banks in the Helsinki area particularly in terms of its customer service. In 2010 customers of Nooa Savings Bank were rated as the most satisfied and most faithful according to the EPSI rating research. In this investigation Nooa Savings Bank´s mortgage loan process was compared to those of Sampo Bank, Nordea Bank and Suupohja Cooperative Bank. The theoretical background to the thesis was derived from the literature on sales, customer service and competitive advantage, as well as sources related to financial markets and banking. This research was conducted using ‘Mystery Shopping’ as a research method. Enquiries about mortgages were made at competing banks. This method was used in order to realistically reflect those of actual customers of Nooa Savings Bank´s main target customer group. The purpose of these visits was to compare competitors´ actions and establish areas Nooa Saving Bank’s actions could be improved. Before the visits a list was created concerning the issues to pay attention to in different parts of the process. By reproducing the role of the customer several significant areas of improvement were identified, which would otherwise have been difficult to recognize from the perspective of the bank official. These aspects included for example the welcome in the office and whether matters were explained clearly or not. The visits were analyzed carefully and a list was drawn up of all positive and negative criteria. Based on these parts suggestions for improvement were made concerning the most important factors for the customer when choosing a bank. The result of the research was that there were a number of important areas where the customer experience could be improved. The most important of these included basic principles of customer service, effective selling, and overall customer service, meaning packages customized to different customer groups and graphical models helping in the mortgage loan process. Implementing these recommendations is likely to improve Nooa Savings Bank’s competitive advantage (customer service) and make the Bank even more attractive to customers....
Palvelun laadun tutkiminen Case - yritys X
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli tutkia kauneushoitola ja kosmetiikkamyymälä yritys x:n palvelun laatua asiakastyytyväisyyskyselyn avulla. Opinnäytetyön tavoitteena oli selvittää, miten yritys x:n kanta-asiakkaat kokevat saamansa palvelun laadun ja...
Survey of service quality – Case company X The purpose of this survey was to explore the beauty salon and cosmetics store company X's quality of service through customer satisfaction survey. The aim of the thesis establish how company X's regular customers see the quality and the level of the service that they receive, as well as how to consolidate the regular customers' loyalty. A secondary objective was to provide possible ideas for development to company x based on the results acquired in the study. The theoretical section of the thesis includes the following topics: service, service quality, regular customer, commitment, recommendation marketing and a empirical section. The survey was conducted with electronic forms, which were sent to the selected sample by e mail. The data was gathered using quantitative research methods in December 2010. Regular customers who participated in the survey was selected randomly for the sample. The survey shows that the regular customers are basically satisfied with the service that they receive and with the service offerings. However, based on the results company x should carefully consider developing their loyalty program and appointment system. In addition, the skills of the cosmetologists and their willingness to serve should be encouraged further....
Survey of service quality – Case company X The purpose of this survey was to explore the beauty salon and cosmetics store company X's quality of service through customer satisfaction survey. The aim of the thesis establish how company X's regular customers see the quality and the level of the service that they receive, as well as how to consolidate the regular customers' loyalty. A secondary objective was to provide possible ideas for development to company x based on the results acquired in the study. The theoretical section of the thesis includes the following topics: service, service quality, regular customer, commitment, recommendation marketing and a empirical section. The survey was conducted with electronic forms, which were sent to the selected sample by e mail. The data was gathered using quantitative research methods in December 2010. Regular customers who participated in the survey was selected randomly for the sample. The survey shows that the regular customers are basically satisfied with the service that they receive and with the service offerings. However, based on the results company x should carefully consider developing their loyalty program and appointment system. In addition, the skills of the cosmetologists and their willingness to serve should be encouraged further....
Tavararyhmähallinnan ongelmat Aasian käsityökalutuonnissa
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoitus on kehittää yrityksen toimitusketjussa ja hankintatoimessa olevia ongelmia. Työn tavoitteena on luoda kvalitatiivisen tutkimuksen perusteella uusi toimintamalli ja kehittämisehdotukset koskien kyseisiä ongelmia. Työssä...
Product category sourcing problems in the importing of Asian hand tools The purpose of this thesis is to identify the problems in the supply chain and purchasing of the Asian hand tools. One objective is to create a new theory and then to develop recommendations based on the qualitative research undertaken. The thesis focuses on the issue of hand tool imports, different sectors of the supply chain and the ethicalness of the production. The main issues are the problems with warehousing, its long lead times and problems with availability. Case studies and the creating of the product family will be included in this thesis. The case includes research on the problems in the supply chain and the possibilities of creating new products. Purchasing is the most important function in the supply chain, after the customer. The resource plan will be created on the basis of customer demand. After the resource plan and forecasting demand, the order is ready to be placed. The mission of procurement is to plan the whole supply chain based on material flow and to make the most important decisions. In Asian trade, the supply chain is very complicated. When the buying decision is made, the order will be sent to the purchasing office, which forwards it to the trader. The trader then forwards the order to the manufacturer, which starts production when the minimum production quantity is reached. After this process the products will be transported to the trader, which starts packing the products into sales units and finally forwards the products to the port. Shipping time is normally about 50 days. The dependability of a supplier is the key requirement for a suitable delivery time; long or unreliable delivery times are unacceptable. Supplier management is going to develop as one of the most important features of the purchasing and supply chain. It seems that supplier has an opportunity to choose the customer and who is going to be served. In fact, Asia has the same basic rules of competition as anywhere. Who purchases most, will be served first. Supplier management is seen as an independent problem even though it is part of the supply chain. Ethical business is the requirement for every enterprise. Even stakeholders expect ethical production inside the corporation. In one case, it can be seen that Company X works with a purchase office in Asia, which checks every single supplier, and claims to offer sustainable conditions for production. Child labor is not accepted and that the use of dangerous and hazardous chemicals is also limited. The physical conditions of industries are almost at the same level as the European production units....
Product category sourcing problems in the importing of Asian hand tools The purpose of this thesis is to identify the problems in the supply chain and purchasing of the Asian hand tools. One objective is to create a new theory and then to develop recommendations based on the qualitative research undertaken. The thesis focuses on the issue of hand tool imports, different sectors of the supply chain and the ethicalness of the production. The main issues are the problems with warehousing, its long lead times and problems with availability. Case studies and the creating of the product family will be included in this thesis. The case includes research on the problems in the supply chain and the possibilities of creating new products. Purchasing is the most important function in the supply chain, after the customer. The resource plan will be created on the basis of customer demand. After the resource plan and forecasting demand, the order is ready to be placed. The mission of procurement is to plan the whole supply chain based on material flow and to make the most important decisions. In Asian trade, the supply chain is very complicated. When the buying decision is made, the order will be sent to the purchasing office, which forwards it to the trader. The trader then forwards the order to the manufacturer, which starts production when the minimum production quantity is reached. After this process the products will be transported to the trader, which starts packing the products into sales units and finally forwards the products to the port. Shipping time is normally about 50 days. The dependability of a supplier is the key requirement for a suitable delivery time; long or unreliable delivery times are unacceptable. Supplier management is going to develop as one of the most important features of the purchasing and supply chain. It seems that supplier has an opportunity to choose the customer and who is going to be served. In fact, Asia has the same basic rules of competition as anywhere. Who purchases most, will be served first. Supplier management is seen as an independent problem even though it is part of the supply chain. Ethical business is the requirement for every enterprise. Even stakeholders expect ethical production inside the corporation. In one case, it can be seen that Company X works with a purchase office in Asia, which checks every single supplier, and claims to offer sustainable conditions for production. Child labor is not accepted and that the use of dangerous and hazardous chemicals is also limited. The physical conditions of industries are almost at the same level as the European production units....
Henkilöstövuokrausyrityksen perustaminen : Case: Teach-Rent Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli luoda projektityönä liiketoimintasuunnitelma mahdollisesti tulevaisuudessa perustettavalle henkilöstövuokrausyritykselle. Tavoitteena oli saada tehtyä liiketoimintasuunnitelmasta ...
Maksuvalmiuden hallinta Vihdin alueen pienyrityksissä
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee maksuvalmiuden hallintaa Vihdin alueen pienyrityksissä. Opinnäytetyön tarkoituksena oli selvittää, kokevatko Vihdin alueen pienyritykset maksuvalmiuden hallinnan tärkeäksi, minkälaisin keinoin maksuvalmiutta hallitaan ja...
Liquidity management in small enterprises in Vihti area This thesis discusses liquidity management practices in small businesses within the Vihti area. The purpose of this thesis was to find out how important liquidity management is perceived to be, what kind of liquidity management practises are used and whether the current economic crisis has had an impact on solvency. The study was conducted to help determine whether liquidity management should be more carefully deliberated during the lending process of Nordea Bank Plc Vihti-Nummela Branch corporate team. The study discusses background theory of liquidity management and the results of the research, conducted in autumn 2011. The research method was qualitative, aiming to explain the behaviour and decision making process of its subjects. The views and experiences of managing directors of the businesses involved were at the heart of the research. Data was collected using one-to-one interviews. The participants were selected from a pool of small limited companies from different lines of business in the Vihti area, which employ more than one person. In addition to the eight managing directors of these businesses, two industry experts were also interviewed to get a comprehensive picture of liquidity management practices in small businesses in the Vihti area. The research showed that small businesses in Vihti area feel that liquidity management is important. The results indicate that most of the businesses involved manage their liquidity by “gut feeling” and do not use software for liquidity management or cash flow budgeting. The results show that the most important method of liquidity management was receivables management and the least important was investing of cash surplus. Almost all of the respondents felt happy with their liquidity management practice and did not feel there was a need for improvements in the near future....
Liquidity management in small enterprises in Vihti area This thesis discusses liquidity management practices in small businesses within the Vihti area. The purpose of this thesis was to find out how important liquidity management is perceived to be, what kind of liquidity management practises are used and whether the current economic crisis has had an impact on solvency. The study was conducted to help determine whether liquidity management should be more carefully deliberated during the lending process of Nordea Bank Plc Vihti-Nummela Branch corporate team. The study discusses background theory of liquidity management and the results of the research, conducted in autumn 2011. The research method was qualitative, aiming to explain the behaviour and decision making process of its subjects. The views and experiences of managing directors of the businesses involved were at the heart of the research. Data was collected using one-to-one interviews. The participants were selected from a pool of small limited companies from different lines of business in the Vihti area, which employ more than one person. In addition to the eight managing directors of these businesses, two industry experts were also interviewed to get a comprehensive picture of liquidity management practices in small businesses in the Vihti area. The research showed that small businesses in Vihti area feel that liquidity management is important. The results indicate that most of the businesses involved manage their liquidity by “gut feeling” and do not use software for liquidity management or cash flow budgeting. The results show that the most important method of liquidity management was receivables management and the least important was investing of cash surplus. Almost all of the respondents felt happy with their liquidity management practice and did not feel there was a need for improvements in the near future....
Maatilan tuloksen laskenta
(Laurea-ammattikorkeakoulu, 2011)
on toiminnallinen opinnäytetyö; toiminnalliselle opinnäytetyölle lopullisena tuotoksena on aina jokin konkreettinen tuote. Tässä tapauksessa oleellinen tuote on oikaistu tase- ja tuloslaskelma sekä välitilinpäätös. Opinnäytetyössä raportoidaan mitä, miksi ja miten...
The calculation of a farm’s profit A farm is an independent and financial unit where you can practice agriculture and forestry. Every fourth person gets her living from agriculture in Finland. A natural person, a married couple or undistributed estate usually practice farming. The regulation of counting a farm’s profit is in Income Tax act of agriculture. You can count the net income when you deduct expenses from incomes. You get the financial taxable result when you deduct interest costs and index losses from the net income. The taxable result is divided in capital and earned incomes. The purpose of this thesis was to explore how to calculate a farm’s profit and how it is taxed. The thesis also deals with tax planning, which means how to minimize tax expenses. In the theoretical section of the thesis there is information on the financial targets of a farm, which are profitability, self-sufficiency and liquidity. Interim audit and calculations of key figures was made in the functional section of the thesis. The thesis is functional which means that the result always is a concrete product. Corrected balance sheet, profit and loss account and interim audit are the concrete products in this case. What, why and how the work has been made is reported and also there is the concrete product as an attachment. First of all the result of the thesis was the interim audit from year 2010. With the help of the interim audit calculated all the tax costs from the tax year and planned tax. The conclusion was that the farm demands that the profit is taxed as earned income. The other result was the corrected balance sheet and profit and loss account. With a help of these calculations counted the key figures. The conclusion of the calculations was, as expected, that profitability of the farm was bad but self-sufficiency and liquidity were good....
The calculation of a farm’s profit A farm is an independent and financial unit where you can practice agriculture and forestry. Every fourth person gets her living from agriculture in Finland. A natural person, a married couple or undistributed estate usually practice farming. The regulation of counting a farm’s profit is in Income Tax act of agriculture. You can count the net income when you deduct expenses from incomes. You get the financial taxable result when you deduct interest costs and index losses from the net income. The taxable result is divided in capital and earned incomes. The purpose of this thesis was to explore how to calculate a farm’s profit and how it is taxed. The thesis also deals with tax planning, which means how to minimize tax expenses. In the theoretical section of the thesis there is information on the financial targets of a farm, which are profitability, self-sufficiency and liquidity. Interim audit and calculations of key figures was made in the functional section of the thesis. The thesis is functional which means that the result always is a concrete product. Corrected balance sheet, profit and loss account and interim audit are the concrete products in this case. What, why and how the work has been made is reported and also there is the concrete product as an attachment. First of all the result of the thesis was the interim audit from year 2010. With the help of the interim audit calculated all the tax costs from the tax year and planned tax. The conclusion was that the farm demands that the profit is taxed as earned income. The other result was the corrected balance sheet and profit and loss account. With a help of these calculations counted the key figures. The conclusion of the calculations was, as expected, that profitability of the farm was bad but self-sufficiency and liquidity were good....
Alumniyhdistyksen näkyvyys sosiaalisissa medioissa. Miten ja miksi? Case: Laurean alumnit ry
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli tutkia Laurean alumnit ry:n näkyvyyttä sosiaalisessa mediassa ja sitä, miten ja miksi siellä tulisi olla esillä. Tutkimuksen päätavoitteena oli löytää kehitysehdotuksia yhdistykselle siitä, kuinka näkyvyyttä voisi...
Alum association’s visibility in social media. How and why? Case: Laurea Alumni association The aim of this thesis was to find out Laurea Alumni associations visibility in social media – how and why associations should be visible there. The main goal was to find some development proposals for this association about how they could improve their visibility in social media. In this research I have been concentrating on those social media channels that are common in Finland. This research is about information about social media, most used channels in Finland such as Facebook and the association’s presence in social media. The other half of the research has been implemented as a qualitative research in other words as an interview. Interviewees are social media experts and persons who use social media. On evaluation of the results from the research it can be said that this association should be visible in many different social media channels. Especially the association should pay attention to having a presence in Facebook and blogs. These social media channels are for associations and those were they really should be visible. Development proposals are based on interviews, theory and my own research about social media....
Alum association’s visibility in social media. How and why? Case: Laurea Alumni association The aim of this thesis was to find out Laurea Alumni associations visibility in social media – how and why associations should be visible there. The main goal was to find some development proposals for this association about how they could improve their visibility in social media. In this research I have been concentrating on those social media channels that are common in Finland. This research is about information about social media, most used channels in Finland such as Facebook and the association’s presence in social media. The other half of the research has been implemented as a qualitative research in other words as an interview. Interviewees are social media experts and persons who use social media. On evaluation of the results from the research it can be said that this association should be visible in many different social media channels. Especially the association should pay attention to having a presence in Facebook and blogs. These social media channels are for associations and those were they really should be visible. Development proposals are based on interviews, theory and my own research about social media....
Henkilöstöedut - tarve ja arvostus
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö kohdistuu henkilöstöetuihin. Opinnäytetyön teoriaosuudessa kerrotaan tarkemmin henkilöstöeduista osana palkitsemista sekä siitä, mitä henkilöstöedut tarkoittavat ja sisältävät. Opinnäytetyön tutkimusosion tavoitteena on selvittää...
Palvelun laadun brändimielikuva asiakkaiden ja työntekijöiden näkökulmasta. Case: Scandic Espoo
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoitus oli tutkia Scandicin brändimielikuvan muodostumista asiakkaan ja henkilökunnan näkökulmasta. Näitä mielipiteitä vertailtiin Scandicin tavoitebrändiin. Scandic toteutti vuonna 2008 bränditutkimuksen ja uudisti sen avulla...
Brand image of service quality from the perspective of customers and employees. Case: Scandic Espoo The purpose of this thesis was to investigate the creation of the brand of Scandic Espoo from the customer and employees’ perspective. The opinions of these two groups were compared with the company objectives of the brand. Scandic conducted research into the brand in 2008 and renewed its brand image. Orientation training in the new brand was organised in all Scandic hotels during the spring 2009, with the goal to communicate the new brand vision to all employees as effectively as possible. This thesis is divided into two parts. The theoretical section concentrates on the service industry and its management, as well as service quality and customer expectations and perceptions. In addition, the formation and management of a brand are defined along with the differences between internal and external brands. Through gap analysis the goal was to explain the connection between service quality and brand image. The gap model is used to analyse the encounter between customer and company and the consistency of expectations and perceptions. This clarifies the extent to which the requirements of the desired brand image are fulfilled, or whether the customer’s expectations match the service quality experienced. In the empirical section the SERVQUAL method was used to measure differences and similarities between the customers’ and employees’ perceptions of the brand image. The goal was to investigate the customers’ and employees’ expectations and perceptions about Scandic Espoo and then analyse any differences. The research was implemented as a quantitative survey in spring 2009. 59 customers and 8 employees responded to the survey. As a whole, it can be said that the customers’ and employees’ perceptions of the brand image meet the objectives for the Scandic brand. Service quality mainly exceeded the customer’s expectations. There was more variation in employees’ answers because of the low number of responses. The most remarkable differences between customers’ and employees’ perceptions of brand image were in terms of the attractiveness of the hotel atmosphere, the modernity of technical facilities and the extent to which each customer is perceived as an individual. As a conclusion, it can be said that in addition to external marketing, internal marketing and communication need to be developed. When trying to reach a defined brand image, it is important to focus on the company’s own actions. Also, it is important that employees who work at the customer interface fully understand the customer’s way of thinking and as a result are able to develop their own actions....
Brand image of service quality from the perspective of customers and employees. Case: Scandic Espoo The purpose of this thesis was to investigate the creation of the brand of Scandic Espoo from the customer and employees’ perspective. The opinions of these two groups were compared with the company objectives of the brand. Scandic conducted research into the brand in 2008 and renewed its brand image. Orientation training in the new brand was organised in all Scandic hotels during the spring 2009, with the goal to communicate the new brand vision to all employees as effectively as possible. This thesis is divided into two parts. The theoretical section concentrates on the service industry and its management, as well as service quality and customer expectations and perceptions. In addition, the formation and management of a brand are defined along with the differences between internal and external brands. Through gap analysis the goal was to explain the connection between service quality and brand image. The gap model is used to analyse the encounter between customer and company and the consistency of expectations and perceptions. This clarifies the extent to which the requirements of the desired brand image are fulfilled, or whether the customer’s expectations match the service quality experienced. In the empirical section the SERVQUAL method was used to measure differences and similarities between the customers’ and employees’ perceptions of the brand image. The goal was to investigate the customers’ and employees’ expectations and perceptions about Scandic Espoo and then analyse any differences. The research was implemented as a quantitative survey in spring 2009. 59 customers and 8 employees responded to the survey. As a whole, it can be said that the customers’ and employees’ perceptions of the brand image meet the objectives for the Scandic brand. Service quality mainly exceeded the customer’s expectations. There was more variation in employees’ answers because of the low number of responses. The most remarkable differences between customers’ and employees’ perceptions of brand image were in terms of the attractiveness of the hotel atmosphere, the modernity of technical facilities and the extent to which each customer is perceived as an individual. As a conclusion, it can be said that in addition to external marketing, internal marketing and communication need to be developed. When trying to reach a defined brand image, it is important to focus on the company’s own actions. Also, it is important that employees who work at the customer interface fully understand the customer’s way of thinking and as a result are able to develop their own actions....
Sosiaalinen media ja Facebook yrityksen toiminnassa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön aihepiiriksi olen valinnut sosiaalisen median, sillä olen kiinnostunut sen vaikutuksista nykypäivän liiketoimintaan. Tänä päivänä tuntuu olevan välttämättömyys, että yritys toimii aktiivisesti sosiaalisessa mediassa. Asiakasdialogin mahdollisuus on kasvanut yhä tärkeämmäksi tekijäksi muutamana viime vuonna. Tämä sopii hyvin yhteen sosiaalisen median vahvan esiinmarssin kanssa. Sosiaalisesta mediasta yritys hakee toiminnalleen näkyvyyttä. Se pyrkii herättämään kuluttajien mielenkiinnon toimintaansa kohtaan sekä kommunikoimaan potentiaalisten asiakkaidensa kanssa uudella tavalla, kaksisuuntaisesti. Tavoitteena on yritystoiminnan kannattavuuden lisääminen.
Tämä opinnäytetyö käsittelee markkinointiviestintään sosiaalisessa mediassa. Työssä keskitytään sosiaalisen median yhteen ilmiöön, verkostoitumispalvelu Facebookiin. Aihetta käsitellään yrityksen näkökulmasta ja työssä pyritään selvittämään se, millä keinoin yritys voi Facebookia toiminnassaan hyödyntää. Teoriaosuudessa käsitellään mainontaa, digitaalisia markkinointikanavia sekä digitaalista markkinointiviestintää ja sen myötä tapahtunutta muutosta markkinointiviestinnässä. Tarkoituksella on rajattu pois markkinointiviestinnän muut osa-alueet.
Opinnäytetyön toimeksiantajana toimii Nelonen Media ja tutkimuskohteena on Nelonen Median Dance Suomi -televisio-ohjelman Facebook-fanisivu. Tutkimuksen tarkoituksena on selvittää, kuinka aktiivisesti ohjelman fanit sivua käyttävät, mitä he sivulta toivovat saavansa ja mihin tulisi kiinnittää huomiota niitä ylläpidettäessä. Lisäksi halutaan selvittää, kuinka sivua voitaisiin kehittää entistä mielenkiintoisemmaksi tulevia tuotantokausia silmälläpitäen.
Tutkimus on toteutettu käyttäen kvantitatiivista tutkimusmenetelmää. Tutkimuksen kyselylomake laadittiin sähköisellä E-lomakkeella ja kohderyhmänä toimi Dance Suomi -televisio-ohjelman Facebook-fanit. Linkki kyselyyn lähetettiin heille päivittämällä Dance Suomen Facebook-sivun statusta, jolloin statuspäivitys kyselylinkkeineen näkyi kaikkien fanien uutissyötteessä. Vastauksia saatiin viikon aikana 301 kappaletta ja niistä saatujen tulosten perusteella voidaan todeta käyttäjien olleen verraten tyytyväisiä tutkimuskohteena olleeseen Facebook-sivuun. Ylläpitäjien sekä ohjelmaan osallistuneiden henkilöiden aktiivisuutta kaivataan kuitenkin sivulla enemmän....
to the activities of one social media company, Facebook. This is because social media is such a wide subject that it is impossible to cover it more comprehensively in this thesis. The theoretical part consists of an analysis of marketing communication in social...
to the activities of one social media company, Facebook. This is because social media is such a wide subject that it is impossible to cover it more comprehensively in this thesis. The theoretical part consists of an analysis of marketing communication in social...









