Haku
Viitteet 4321-4330 / 5020
Johdannaiset osana riskienhallintaa Case Romukeskus
(Laurea-ammattikorkeakoulu, 2011)
Teräsromu ja romumetalli ovat sanoina monille vieraita. Teräsromuteollisuus on kuitenkin tärkeä osa Suomen perusteollisuutta. Metalliteollisuus on ollut Suomen teollistumisen kannalta tärkeässä roolissa. Toisen maailman ...
Asiakastyytyväisyys Yritys X:ssä
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää yritys X:lle sen asiakkaiden tyytyväisyyden taso. Yritys X on kansainvälinen muotiketju vaate-alalla, jolla on yli 400 myymälää ympäri maailmaa. Tässä tutkimuksessa keskityttiin ...
Työnohjausjärjestelmän kehittäminen
(Laurea-ammattikorkeakoulu, 2011)
täysin sähköisessä muodossa. Opinnäytetyö pyrkii kuvaamaan näitä selvityksen tuloksia yksityiskohtaisesti. Pääasiallisesti opinnäytetyössä painotetaan sitä, miten ohjausjärjestelmä ja sen työkalut konkreettisesti toimivat projektin eri vaiheissa ja eri...
Project steering system - a development plan The purpose of this study is to determine in which direction Merima Ltd - a company operating in marine industry - should develop its standardized processes comprising the current work steering system. The study had the objective to facilitate the development of new tools and ideas to the existing system and to present a plan for a new system. The study was conducted through interviews, surveys, and analyzing the obtained empirical data. All the respondents to the questionnaire and interviewed persons are working in the marine industry and they have a long experience in the field. The main emphasis was placed on the views of the staff of Merima Ltd. Also literature was used to support the study. This study is also based on my own experience, which I have accrued while working in shipbuilding industry. These views have been used in the questionnaire and in the questions made in the interview situations. The survey was carried out as a questionnaire sent via e-mail. The survey was specifically made to find out the advantages and disadvantages of the current system. In addition, the purpose was to get feedback from the suggestions made in the questionnaire. During the study, also new tools and practices for future projects were suggested, especially by employees of Merima Ltd. The most important result in developing and reforming the steering system turned out to be the division of the project into separate areas and processes. Secondly, the system will function fully in an electronic form. These results are described in detail in the study where the emphasis is to illustrate how the reformed system and its supporting tools will serve the projects as a steering system. The interviewed people all agreed that the reform of the steering system and the introduction of new supporting tools are a welcome development. The management of Merima Ltd considered a large number of the proposals useful and usable and they intend to carry them out....
Project steering system - a development plan The purpose of this study is to determine in which direction Merima Ltd - a company operating in marine industry - should develop its standardized processes comprising the current work steering system. The study had the objective to facilitate the development of new tools and ideas to the existing system and to present a plan for a new system. The study was conducted through interviews, surveys, and analyzing the obtained empirical data. All the respondents to the questionnaire and interviewed persons are working in the marine industry and they have a long experience in the field. The main emphasis was placed on the views of the staff of Merima Ltd. Also literature was used to support the study. This study is also based on my own experience, which I have accrued while working in shipbuilding industry. These views have been used in the questionnaire and in the questions made in the interview situations. The survey was carried out as a questionnaire sent via e-mail. The survey was specifically made to find out the advantages and disadvantages of the current system. In addition, the purpose was to get feedback from the suggestions made in the questionnaire. During the study, also new tools and practices for future projects were suggested, especially by employees of Merima Ltd. The most important result in developing and reforming the steering system turned out to be the division of the project into separate areas and processes. Secondly, the system will function fully in an electronic form. These results are described in detail in the study where the emphasis is to illustrate how the reformed system and its supporting tools will serve the projects as a steering system. The interviewed people all agreed that the reform of the steering system and the introduction of new supporting tools are a welcome development. The management of Merima Ltd considered a large number of the proposals useful and usable and they intend to carry them out....
Maine ja mielikuvat yrityksen voimavaroina - Case Helena Rubinstein
(Laurea-ammattikorkeakoulu, 2011)
Maine ja mielikuvat ovat viime vuosikymmenien aikana nostaneet merkitystään ja nousseet yhdeksi tärkeimmistä menestystekijöistä yrityksille. Hyvä maine parantaa asiakasuskollisuutta, motivoi nykyisiä ja tulevia työntekijöitä sekä tekee organisaatiosta vetovoimaisemman sijoittajille. Se on myös suorassa yhteydessä yrityksen taloudelliseen menestymiseen. Maine syntyy mielikuvista, joita sidosryhmät muodostavat yrityksestä. Brandi taas syntyy mielikuvista, joita sidosryhmät muodostavat tuotemerkistä. Näihin mielikuviin pyritään vaikuttamaan systemaattisella maineenhallinnalla ja mielikuvamarkkinoinnilla. Yhä useammissa yrityksissä on nykypäivänä huomioitu näiden aineettomien voimavarojen merkitys liiketoiminnalle ja niiden johtamiseen ja kehittämiseen ollaan valmiita panostamaan entistä enemmän.
Tämän opinnäytetyön tarkoituksena oli selvittää, minkälainen maine luksuskosmetiikkabrandi Helena Rubinsteinilla on sen tärkeimpien asiakkaiden silmissä. Mainetta lähdettiin selvittämään tutkimalla, minkälaisia mielikuvia brandi asiakkaissaan herättää ja ovatko he tyytyväisiä brandin nykytilaan. Vastaajilta kysyttiin myös, onko brandi heidän mielestään viime vuosien aikana muuttunut. Tavoitteena oli kerätä toimeksiantajalle olennaista tietoa, jonka pohjalta mainetta ja brandimielikuvaa voitaisiin tarvittaessa lähteä kehittämään. Tutkimus suoritettiin L’oréal Finland Oy:n toimeksiannosta kvantitatiivisena kyselytutkimuksena. Kyselylomake lähetettiin sähköpostitse Helena Rubinsteinin VIP-klubin jäsenille.
Teoriaosuus rakentuu kolmen käsitteen ympärille: maine, mielikuvat ja brandi. Alussa selvitetään, mihin liiketoiminnan osa-alueeseen maineenhallinta kuuluu ja mikä on hyvän maineen merkitys yritykselle. Seuraavaksi pohditaan, miten mielikuvat syntyvät ja mistä maine muodostuu, eli mitä sen kuusi ulottuvuutta (yrityskulttuuri ja johtaminen, tuotteet ja palvelut, muutos- ja kehityskyky, julkinen kuva, yhteiskuntavastuu sekä menestyminen) pitävät sisällään. Lopussa kerrotaan, miten systemaattisen maineen johtamisen ja vuorovaikutuksen avulla vaikutetaan sidosryhmien mielikuviin ja kuinka mielikuvamarkkinointia voidaan hyödyntää hyvän brandimielikuvan saavuttamiseksi.
Tutkimustulosten perusteella selvisi, että Helena Rubinsteinia pidetään ennen kaikkea laadukkaana, luotettavana ja hyvämaineisena brandina. Suurin osa vastaajista koki, että brandi on viimeisen kahden vuoden aikana muuttunut nuorekkaammaksi, modernimmaksi, näyttävämmäksi ja muutenkin yleisilmeeltään selkeämmäksi. Vastaukset olivat eri taustamuuttujista huolimatta hyvin samankaltaisia. Tähän vaikutti luultavasti kyselyn suorittaminen ainoastaan VIP-klubin jäsenille, joista suuri osa on jo valmiiksi Helena Rubinstein -tuotteiden uskollisia ja pitkäaikaisia käyttäjiä. Tutkimustulosten pohjalta voidaan todeta, että asiakkaat ovat tyytyväisiä brandin nykytilaan ja mielikuvat siitä ovat enimmäkseen positiivisia....
that stakeholders have of the company, while a brand is based on the image they have of a product. To influence these perceptions the company needs to adopt a systematic reputation management and image marketing plan. Today an increasing amount of companies have...
that stakeholders have of the company, while a brand is based on the image they have of a product. To influence these perceptions the company needs to adopt a systematic reputation management and image marketing plan. Today an increasing amount of companies have...
Miten lama vaikuttaa tuotantokonsulttiyritykseen : Case Linc Sourcing Finland
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö käsittelee lamaa ja laman vaikutuksia muuttuviin markkinatekijöihin ja niiden yhteisvaikutusta tuotantokonsulttiyritykseen. Työssä pyritään tarkastelemaan laman vaikutuksia mahdollisimman kattavasti ja yritetään vastata kysymykseen...
How the recession has affected a production consulting company: case Linc Sourcing Finland The purpose of this thesis is to examine the combined effects of recession and changing market factors on a production consulting company. Specifically , the thesis is concerned with the effects of recession on a company trying to generate savings for client companies during times of economic hardship. The company in this case study is Linc Sourcing Finland. The study examines the effects of the recession in the world economy , and the Finnish and Chinese economies, on Linc Sourcing Finland. Further information is sought by interviewing Linc Sourcing Finland's CEO, Ville Rajala and their partners, the freight forwarding company Tavatur Shipping CEO Tommy Juslenius, and also through three qualitative surveys. This thesis studies the factors leading to recession , particularly with reference to the financial crisis and global recession of the early 21st century. In addition to these events, trade between Finland and China is investigated, as well as China and Chinese business culture. Finnish companies find it difficult to get reliable contacts and partners in China and the general belief of the inferiority of the Chinese quality has long been an obstacle preventing Finnish companies from examining the opportunities in China objectively. Linc Sourcing is focused on overcoming these assumptions and Chinese companies are already being seen as viable partners and as providing a competitive edge in terms of quality. When a company relocates production foreign and domestic production differences and other production-related risk factors have to be taken into consideration. One of the most important tasks for Linc Sourcing when consulting with the customer is to minimize these risks and differences. The effects of the recession on Linc Sourcing Finland's business have been entirely positive. Customers have been forced to renew their strategies during the recession and Linc Sourcing have assisted them in taking notice of the importance of the purchasing strategy for maintaining competitiveness. The recession has had no effect on the company's customer volumes and turnover and the income has remained acceptable. Today Linc Sourcing Finland is seen more as a strategic partner and cooperation with new and old customers is evolving rapidly as planned....
How the recession has affected a production consulting company: case Linc Sourcing Finland The purpose of this thesis is to examine the combined effects of recession and changing market factors on a production consulting company. Specifically , the thesis is concerned with the effects of recession on a company trying to generate savings for client companies during times of economic hardship. The company in this case study is Linc Sourcing Finland. The study examines the effects of the recession in the world economy , and the Finnish and Chinese economies, on Linc Sourcing Finland. Further information is sought by interviewing Linc Sourcing Finland's CEO, Ville Rajala and their partners, the freight forwarding company Tavatur Shipping CEO Tommy Juslenius, and also through three qualitative surveys. This thesis studies the factors leading to recession , particularly with reference to the financial crisis and global recession of the early 21st century. In addition to these events, trade between Finland and China is investigated, as well as China and Chinese business culture. Finnish companies find it difficult to get reliable contacts and partners in China and the general belief of the inferiority of the Chinese quality has long been an obstacle preventing Finnish companies from examining the opportunities in China objectively. Linc Sourcing is focused on overcoming these assumptions and Chinese companies are already being seen as viable partners and as providing a competitive edge in terms of quality. When a company relocates production foreign and domestic production differences and other production-related risk factors have to be taken into consideration. One of the most important tasks for Linc Sourcing when consulting with the customer is to minimize these risks and differences. The effects of the recession on Linc Sourcing Finland's business have been entirely positive. Customers have been forced to renew their strategies during the recession and Linc Sourcing have assisted them in taking notice of the importance of the purchasing strategy for maintaining competitiveness. The recession has had no effect on the company's customer volumes and turnover and the income has remained acceptable. Today Linc Sourcing Finland is seen more as a strategic partner and cooperation with new and old customers is evolving rapidly as planned....
Päivittäisasioinnin palveluketju Case Nooa Säästöpankki Oy
(Laurea-ammattikorkeakoulu, 2011)
, ja asiakas saattaa vaihtaa pankkia heti kun saa paremman tarjouksen muualta. Jatkuvasti kiristyvässä kilpailutilanteessa taistelu asiakkaista on kovaa. Sekä asiak-kuuksien saaminen että säilyttäminen on haasteellista. Yksi parhaista tavoista erottua...
The service chain in day-to-day banking – Case Nooa Savings Bank Ltd This thesis was made as an assignment for Nooa Savings Bank. The purpose of this thesis was to investigate the service chain in day-to-day banking for private customers and to produce a description of the process for Nooa Savings Bank. The main focus was on the course of action, the selling process and practical suggestions for improvement rather than just focusing on exact product and system descriptions. Competition in the banking sector is fiercer than ever, and traditional customer loyalty has greatly diminished. Customers are more likely to switch bank if they get a better offer elsewhere, and banks must struggle to acquire new customers as well as retain old ones. The best way to stand out from the competition is to offer a comprehensive service. The better the bank serves its customers and provides solutions to their individual needs the more unlikely it becomes that they might switch to another bank. A fair and high quality selling process is the key to customer satisfaction. This requires that every employee in the company is aware of the goals of the organization and is able to act in accordance with them. The service chain in day-to-day banking can be seen as one of the most important processes in Nooa Savings Bank. The employees involved in the process play a key role and by virtue of their position at the customer interface constitute the face of the company. For this reason it is extremely important that every salesman working in day-to-day banking services and especially new employees understand their roles as the face of the bank as well as their opportunity to be the first and possibly the only one to observe the needs of the customer. These employees meet the overwhelming majority of customers and this is a fact that the bank has to use to its advantage. The research was conducted using a qualitative research method with the case study as chosen research method because the object of the study was a single case and one process. Data was gathered by studying written and virtual documents and by observation. The object of the study is unique and it would be difficult to get significant information in any other way than by observing. The author of the thesis herself has worked at Nooa Savings Bank since 2009 and therefore has been able to make several observations of the course of the process. These observations can be considered as valuable data in this research. The description of the service chain in day-to-day banking which was produced as result of the research can help the new employee to absorb the sales oriented procedures more rapidly. I believe that the results of the thesis will be useful for Nooa Savings Bank as well as for the end user. The results can not directly be taken advantage of by others but indirectly they can be useful for other banks....
The service chain in day-to-day banking – Case Nooa Savings Bank Ltd This thesis was made as an assignment for Nooa Savings Bank. The purpose of this thesis was to investigate the service chain in day-to-day banking for private customers and to produce a description of the process for Nooa Savings Bank. The main focus was on the course of action, the selling process and practical suggestions for improvement rather than just focusing on exact product and system descriptions. Competition in the banking sector is fiercer than ever, and traditional customer loyalty has greatly diminished. Customers are more likely to switch bank if they get a better offer elsewhere, and banks must struggle to acquire new customers as well as retain old ones. The best way to stand out from the competition is to offer a comprehensive service. The better the bank serves its customers and provides solutions to their individual needs the more unlikely it becomes that they might switch to another bank. A fair and high quality selling process is the key to customer satisfaction. This requires that every employee in the company is aware of the goals of the organization and is able to act in accordance with them. The service chain in day-to-day banking can be seen as one of the most important processes in Nooa Savings Bank. The employees involved in the process play a key role and by virtue of their position at the customer interface constitute the face of the company. For this reason it is extremely important that every salesman working in day-to-day banking services and especially new employees understand their roles as the face of the bank as well as their opportunity to be the first and possibly the only one to observe the needs of the customer. These employees meet the overwhelming majority of customers and this is a fact that the bank has to use to its advantage. The research was conducted using a qualitative research method with the case study as chosen research method because the object of the study was a single case and one process. Data was gathered by studying written and virtual documents and by observation. The object of the study is unique and it would be difficult to get significant information in any other way than by observing. The author of the thesis herself has worked at Nooa Savings Bank since 2009 and therefore has been able to make several observations of the course of the process. These observations can be considered as valuable data in this research. The description of the service chain in day-to-day banking which was produced as result of the research can help the new employee to absorb the sales oriented procedures more rapidly. I believe that the results of the thesis will be useful for Nooa Savings Bank as well as for the end user. The results can not directly be taken advantage of by others but indirectly they can be useful for other banks....
Välimiesmenettely vaihtoehtoisena riidanratkaisukeinona
(Laurea-ammattikorkeakoulu, 2011)
Vaihtoehtoiset riidanratkaisukeinot ovat olleet viime vuosina vilkkaan keskustelun kohteena ja niistä on esitetty mielipiteitä niin puolesta kuin vastaan. Vaihtoehtoisten riidanratkaisukeinojen ja tuomioistuinkäsittelyn välille onkin päässyt...
Arbitration as an alternative dispute resolution method Alternative dispute resolution has been the subject of intensedebate in recent years and arguments both for and against its use have been presented. In today’s society, ADR and court proceedings are competing with each other. On the other hand this competition is considered as a positive thing, because it forces us to consider client satisfaction and discuss the best alternative for the client in each case. But on the other hand, competition may also lead to a debate on the advantages of different forms of dispute resolution, and this debate may be very irrelevant. In this thesis, arbitration, which is one form of alternative dispute resolution, was studied more closely. The work aimed to describe the arbitration procedure and different concepts related to it. The work also aimed to clarify the need of arbitration. Arbitration was compared to court proceedings, and this way the writer aimed to bring out the advantages and disadvantages of arbitration for the parties. The main source material of the thesis consists of legal literature, laws and an interview with a specialist. Documents on the legislative history of the acts and various statistics of the Central Chamber of Commerce’s Arbitration Institute have also been used as source material. The benefits of arbitration seem to be the speed, flexibility and confidentiality of the process, as well as the parties’ possibility to use a professional judge. On the other hand, the disadvantages of arbitration are the high costs of the procedure, the parties waiving of their legal rights, and the strong validity of the verdicts. However, arbitration and alternative dispute resolution are considered to be necessary. This opinion may be justified for example by the fact that because of ADR, the courts will not become overloaded. In addition, ADR gives the parties an opportunity to choose exactly the type of dispute resolution method that meets their needs. Alternatives for traditional court proceedings seem to be needed especially in a country like Finland, where the courts are not specialized....
Arbitration as an alternative dispute resolution method Alternative dispute resolution has been the subject of intensedebate in recent years and arguments both for and against its use have been presented. In today’s society, ADR and court proceedings are competing with each other. On the other hand this competition is considered as a positive thing, because it forces us to consider client satisfaction and discuss the best alternative for the client in each case. But on the other hand, competition may also lead to a debate on the advantages of different forms of dispute resolution, and this debate may be very irrelevant. In this thesis, arbitration, which is one form of alternative dispute resolution, was studied more closely. The work aimed to describe the arbitration procedure and different concepts related to it. The work also aimed to clarify the need of arbitration. Arbitration was compared to court proceedings, and this way the writer aimed to bring out the advantages and disadvantages of arbitration for the parties. The main source material of the thesis consists of legal literature, laws and an interview with a specialist. Documents on the legislative history of the acts and various statistics of the Central Chamber of Commerce’s Arbitration Institute have also been used as source material. The benefits of arbitration seem to be the speed, flexibility and confidentiality of the process, as well as the parties’ possibility to use a professional judge. On the other hand, the disadvantages of arbitration are the high costs of the procedure, the parties waiving of their legal rights, and the strong validity of the verdicts. However, arbitration and alternative dispute resolution are considered to be necessary. This opinion may be justified for example by the fact that because of ADR, the courts will not become overloaded. In addition, ADR gives the parties an opportunity to choose exactly the type of dispute resolution method that meets their needs. Alternatives for traditional court proceedings seem to be needed especially in a country like Finland, where the courts are not specialized....
Asiakastyytyväisyystutkimuksen konseptointi-Case Diacor terveyspalvelut Oy
(Laurea-ammattikorkeakoulu, 2011)
Asiakastyytyväisyyden lähtökohtana toimivat asiakkaan etukäteisodotukset ja -käsitykset, jotka ovat syntyneet erilaisten kanavien kautta. Näitä asiakas peilaa kokemiinsa vuorovaikutustilanteisiin ja niiden vertailutuloksena syntyy lopulta asiakastyytyväisyys. Asiakastyytyväisyyttä voidaan mitata suorittamalla asiakastyytyväisyystutkimus, joka kohdistuu yrityksen kontaktipinnan toimivuuteen ja jonka tavoitteena on selvittää asiakkaan kokemaa tyytyväisyyttä yrityksen toimintaa kohtaan. Tutkimuksen avulla asiakaskunnasta saadaan arvokasta tietoa, jota voidaan hyödyntää sekä asiakassuhteiden että yrityksen toiminnan kehittämisessä. Erityisesti nykypäivän yritysmaailmassa asiakastyytyväisyystutkimustyöllä on keskeinen rooli ja sen merkitystä ei voida korostaa liikaa.
Opinnäytetyön tarkoituksena oli luoda Diacor terveyspalvelut Oy:lle asiakastyytyväisyystutki-muskonsepti, jossa korostuisi ketjumainen ajattelutapa. Työ oli projektimuotoinen ja sen tavoitteena oli tehdä kyselylomakkeet kolmelle eri asiakasryhmälle, kuvata uudet prosessit ja luoda toimintasuunnitelma tutkimuksen toteuttamista varten. Työn ulkopuolelle rajattiin itse varsinaisen tutkimustyö, materiaalin keräys ja analysointi sekä raportointi.
Työn teoreettisen pohjan muodosti asiakastyytyväisyyteen, asiakastyytyväisyystutkimukseen ja lomakkeiden tekoon liittyvä kirjallisuus. Käytännön pohjatyö tehtiin tutustumalla aiempiin kyselytutkimuksiin ja niiden tuloksiin sekä haastattelemalla yrityksen hallinnossa työskentelevää henkilöstöä. Näiden pohjalta saatiin muodostettua selkeä kuva nykytilanteesta, miten tähän asti on toimittu tutkimusten osalta ja millainen tehtävän työn tulisi olla.
Opinnäytetyön lopputuloksena on toimintamalli, joka antaa yritykselle valmiudet uudenlaiselle asiakastyytyväisyystutkimustyölle ja sen toteuttamiselle. Toimintamallin lisäksi työ sisältää kyselylomakkeet tutkimustyön suorittamiseksi sekä ohjeistuksen materiaalin keräystä, analysointia ja raportointia varten.
Työ antaa yritykselle lähtökohdat asiakastyytyväisyystutkimustyöhön, jonka pitkäjänteisestä toteuttamisesta hyötyvät niin yritys kuin myös sen asiakkaat. Mikäli yritys pystyy vielä tulevai-suudessa jatkokehittämään tutkimusta vastaamaan muuttuvia tarpeita, tulee se palvelemaan pitkään yritystä toimivana työvälineenä....
the theoretical framework of this thesis. Practical fieldwork was done by getting acquainted with the material and results of earlier research and also by interviewing personnel working in the administration. As a result, a clear picture of the present state...
the theoretical framework of this thesis. Practical fieldwork was done by getting acquainted with the material and results of earlier research and also by interviewing personnel working in the administration. As a result, a clear picture of the present state...
Ekologiset edut logistiikassa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä tarkasteltiin ekologisia etuja logistiikassa Walkerin ja Avantin käsiteanalyysin avulla. Ekologisuus on logistiikassa suuressa roolissa. Se ei ole pelkästään eettinen ratkaisu, vaan sillä haetaan myös taloudellisia etuja...
Ecological benefits in logistics This thesis examined the ecological benefits in logistics through Walker and Avant’s concept analysis. Ecology is in a big role in logistics. It is not only an ethical solution, it pursues also financial benefits. Ecology provides logistic operations a new way of thinking and at the same time it develops the sector as a whole. A new way of thinking is no longer just a way to stand out, it is a necessity. Walker and Avant’s concept analysis was used to explore what are the ecological benefits in logistics concept’s characteristics, antecedents and consequences and how it differs from its related concepts. There are eight steps in Walker and Avanti’s concept analysis and each of them supports each other. The research was based on 19 sources which on the basis of the conception of ecological benefits in logistics were created. The characteristics of this research were exemplariness, efficiency, effectiveness, accountability, temporal and innovation. The related concepts were logistics in general and green logistics. The antecedents were increasing the cost-effectiveness ecologically and consequences were growth of ecology as part of profitable business. According to this research the concept of ecological benefits in logistics differs only a little form other concepts that concern environmental values. There are of course differences between the concepts, but they are used mixed and they do not have large differences in a variety of texts. The examined characteristics of the concept did not differ a lot from the related concepts of the analysis...
Ecological benefits in logistics This thesis examined the ecological benefits in logistics through Walker and Avant’s concept analysis. Ecology is in a big role in logistics. It is not only an ethical solution, it pursues also financial benefits. Ecology provides logistic operations a new way of thinking and at the same time it develops the sector as a whole. A new way of thinking is no longer just a way to stand out, it is a necessity. Walker and Avant’s concept analysis was used to explore what are the ecological benefits in logistics concept’s characteristics, antecedents and consequences and how it differs from its related concepts. There are eight steps in Walker and Avanti’s concept analysis and each of them supports each other. The research was based on 19 sources which on the basis of the conception of ecological benefits in logistics were created. The characteristics of this research were exemplariness, efficiency, effectiveness, accountability, temporal and innovation. The related concepts were logistics in general and green logistics. The antecedents were increasing the cost-effectiveness ecologically and consequences were growth of ecology as part of profitable business. According to this research the concept of ecological benefits in logistics differs only a little form other concepts that concern environmental values. There are of course differences between the concepts, but they are used mixed and they do not have large differences in a variety of texts. The examined characteristics of the concept did not differ a lot from the related concepts of the analysis...
Markkinointisuunnitelma Nooa Säästöpankin Järvenpään konttorille
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena oli suunnitella markkinointiviestintäsuunnitelma Nooa Säästöpankille. Tutkimusaihetta rajattiin niin, että pääpaino markkinointisuunnitelmassa oli Järvenpään konttorissa. Järvenpään konttori otti ...









