Haku
Viitteet 4341-4350 / 5020
Taantuman vaikutus asunto-osakeyhtiön talouteen
(Laurea-ammattikorkeakoulu, 2011)
Yhdysvalloista liikkeelle lähtenyt taantuma sai alkunsa finanssikriisistä, joka alkoi muodostua vuonna 2006. Finanssikriisi alkoi nopeasti levitä muihin maihin aiheuttaen globaalin talouskriisin. Taantumaa edelsi taloudellisesti ...
Menestyksellinen myyntityö : case: Rakennuskemia Oy
(Laurea-ammattikorkeakoulu, 2011)
-myyntityökaluun, jonka sisällön selvitys yrityksen omalle myyntihenkilökunnalle oli tarpeen. Tavoitteena oli luoda yrityksen näköinen, asiakaslähtöisempi palvelu- ja myyntikulttuuri. Opinnäytetyö on luonteeltaan toiminnallinen eli sen tarkoitus on kehittää käytännön...
Successful salesmanship : case: Rakennuskemia Oy This thesis was made to support salesman’s everyday work at Rakennuskemia Oy. Subject was chosen, because company had a need for material which would measures and support the sales. Rakennuskemia Oy had invested in a new software called Expak-systems and now they need to know how to use it effectively in their salesmanship. The Company´s goal was to create a service and sales culture to look like Rakennuskemia Oy and brings it even closer to the customers than ever. Thesis is essentially functional. It should improve the sales operations and educate the personnel. Target was to create support material for Rakennuskemia Oy, which is easy to understand. Company can use this material to gain something new on their everyday work at sales. This material is for older salesmen as well as for new recruits. Rakennuskemia Oy has made big changes within their organization few years ago, so this is also meant for measuring and supporting the changes. Theoretical facts are based on the field of topical literature and Internet sources. Thesis consists of two parts. First is theoretical part, which collects important theoretical facts to one complete package and Appendix section, which collects the best facts and applies them to Rakennuskemia Oy’s needs. Appendix section includes another own section, includes an introduction and user's guide to Expak on sales and what are the gains. Theoretical section was made to improve salesmanship. Material was made together with representatives of Rakennuskemia Oy and it follows the company´s layout and style. Published thesis contains only the theory section. Appendix sections are removed because of the confidential nature of the knowledge. Outcome is a material packet for sales which is meant for developing the sales culture. The material should improve the sales and make it more organized and efficient. There should be more time to spend for sales support functions and business should become more profitable. Additionally the sales recruitment should be easier with the help of the created materials....
Successful salesmanship : case: Rakennuskemia Oy This thesis was made to support salesman’s everyday work at Rakennuskemia Oy. Subject was chosen, because company had a need for material which would measures and support the sales. Rakennuskemia Oy had invested in a new software called Expak-systems and now they need to know how to use it effectively in their salesmanship. The Company´s goal was to create a service and sales culture to look like Rakennuskemia Oy and brings it even closer to the customers than ever. Thesis is essentially functional. It should improve the sales operations and educate the personnel. Target was to create support material for Rakennuskemia Oy, which is easy to understand. Company can use this material to gain something new on their everyday work at sales. This material is for older salesmen as well as for new recruits. Rakennuskemia Oy has made big changes within their organization few years ago, so this is also meant for measuring and supporting the changes. Theoretical facts are based on the field of topical literature and Internet sources. Thesis consists of two parts. First is theoretical part, which collects important theoretical facts to one complete package and Appendix section, which collects the best facts and applies them to Rakennuskemia Oy’s needs. Appendix section includes another own section, includes an introduction and user's guide to Expak on sales and what are the gains. Theoretical section was made to improve salesmanship. Material was made together with representatives of Rakennuskemia Oy and it follows the company´s layout and style. Published thesis contains only the theory section. Appendix sections are removed because of the confidential nature of the knowledge. Outcome is a material packet for sales which is meant for developing the sales culture. The material should improve the sales and make it more organized and efficient. There should be more time to spend for sales support functions and business should become more profitable. Additionally the sales recruitment should be easier with the help of the created materials....
Rekrytointiportaalin tunnettuuden kehittäminen; Case: Uranus konsultointi Oy
(Laurea-ammattikorkeakoulu, 2011)
Tässä opinnäytetyössä tutkittiin Uranus.fi –rekrytointiportaalin tunnettuuden kehittämistä rekrytointikanavana. Tutkimuksen kohteena olivat Uranus konsultointi Oy:n potentiaaliset Pohjois-Pohjanmaalla ja Uudellamaalla toimivat kunta- ja...
Developing the visibility of a recruitment portal; Case: Uranus Consulting Ltd The objective of this thesis was to explore the development of Uranus.fi recruitment portal’s visibility as a recruitment channel. The targets of the study were Uranus Consulting Ltd’s potential clients which operate in the local authorities and Human Resource Management sectors in Uusimaa and Northern Ostrobothnia. The intention was to discover from the perspective of developing visibility the features of the recruitment portal that Uranus Consulting Ltd should emphasize in its marketing and for the launch of a portal renewal in 2011. The theoretical framework was based on literature about personnel selection and developing visibility. The empirical material was acquired through a questionnaire created for this thesis. The questionnaire was sent to the target company’s potential client organizations in February 2011. The size of the sample was 272 respondents and the final response rate was 26.1 per cent. The research methodology used was that of the quantitative survey, where the opinions of respondents were elicited to questions generated in accordance with the theoretical framework of the study. The purpose of the open questions which completed the questionnaire was to attain more specific qualitative information to support the opinions presented. The issues which were the objects of exploration were divided into three different categories, including the factors that influence the visibility and selection of a recruitment portal, the recruitment portal’s salient characteristics from the perspective of successful recruitment advertising and future trends in recruitment portals. The empirical material was analyzed using Webropol 2.0 survey software and Microsoft Excel 2007. In the local authority and Human Resource Management sectors the most significant factors that influence the visibility and selection of a recruitment portal were the organization’s own previous recruitment, recommendations, its visibility in search engines, marketing in journals, the price and the features of the recruitment portal. In terms of successful recruitment advertising the most remarkable characteristics were the popularity of the portal and the ease of customization for potential recruitment notices. In addition, other characteristics which were presented in the survey were evaluated as being quite significant. In terms of future trends in recruitment advertising, according to this research the new products of the Uranus.fi portal all aroused interest. The Uranus.fi portal should be able to differentiate itself from its competitors and thereby develop its visibility to potential clients with the new products which will be launched in the portal renewal. The visibility of Uranus.fi’s recruitment portal should be developed through differentiation and media publicity....
Developing the visibility of a recruitment portal; Case: Uranus Consulting Ltd The objective of this thesis was to explore the development of Uranus.fi recruitment portal’s visibility as a recruitment channel. The targets of the study were Uranus Consulting Ltd’s potential clients which operate in the local authorities and Human Resource Management sectors in Uusimaa and Northern Ostrobothnia. The intention was to discover from the perspective of developing visibility the features of the recruitment portal that Uranus Consulting Ltd should emphasize in its marketing and for the launch of a portal renewal in 2011. The theoretical framework was based on literature about personnel selection and developing visibility. The empirical material was acquired through a questionnaire created for this thesis. The questionnaire was sent to the target company’s potential client organizations in February 2011. The size of the sample was 272 respondents and the final response rate was 26.1 per cent. The research methodology used was that of the quantitative survey, where the opinions of respondents were elicited to questions generated in accordance with the theoretical framework of the study. The purpose of the open questions which completed the questionnaire was to attain more specific qualitative information to support the opinions presented. The issues which were the objects of exploration were divided into three different categories, including the factors that influence the visibility and selection of a recruitment portal, the recruitment portal’s salient characteristics from the perspective of successful recruitment advertising and future trends in recruitment portals. The empirical material was analyzed using Webropol 2.0 survey software and Microsoft Excel 2007. In the local authority and Human Resource Management sectors the most significant factors that influence the visibility and selection of a recruitment portal were the organization’s own previous recruitment, recommendations, its visibility in search engines, marketing in journals, the price and the features of the recruitment portal. In terms of successful recruitment advertising the most remarkable characteristics were the popularity of the portal and the ease of customization for potential recruitment notices. In addition, other characteristics which were presented in the survey were evaluated as being quite significant. In terms of future trends in recruitment advertising, according to this research the new products of the Uranus.fi portal all aroused interest. The Uranus.fi portal should be able to differentiate itself from its competitors and thereby develop its visibility to potential clients with the new products which will be launched in the portal renewal. The visibility of Uranus.fi’s recruitment portal should be developed through differentiation and media publicity....
Yritys X:n asiakasyritysten prospektointiprosessit
(Laurea-ammattikorkeakoulu, 2011)
Toimeksiantajana on yritys, joka aloittanut toimintansa vuonna 2006. Yrityksen nimi halutaan pitää anonyyminä, joten siitä käytetään tutkimuksessa nimitystä Yritys X. Opinnäytetyössä tutkitaan Yritys X:n asiakasyrityksien prospektointiprosessia. Prospektointi eli ostopotentiaalisten asiakkaiden löytäminen on myyntiprosessin ensimmäinen vaihe. Tutkimuksessa on tarkoitus tutkia sitä, miten asiakasyritykset toteuttavat oman asiakashankinnan prosessinsa sekä sitä, mitä keinoja ja työkaluja siihen käytetään.
Yritys X:n tehtävänä on auttaa asiakkaitaan kasvamaan tukemalla ja vauhdittamalla asiakasyrityksiensä uusasiakashankintaa. Uusasiakashankinnassa on tärkeää prospektointi ja prospektit eli liidit, joiden kautta saadaan uusasiakastapaamisia. Hyvin tehty prospektointi takaa yrityksille hyödyllisempiä tapaamisia potentiaalisten asiakkaiden kanssa. Tutkimuksen pohjalta saadaan selville, miten propektointi toimii yrityksissä sekä ajatuksia siitä, miten voidaan hyödyntää esille tulleita asioita jatkossa asiakasyrityksien prospektoinnin kehittämisessä. Näin Yritys X saa oman toimintansa mahdollisimman tehokkaaksi, koska hyvin tehty prospektointi on Yritys X:n työn edellytys.
Opinnäytetyö on kvalitatiivinen eli laadullinen tutkimus. Tutkimus toteutettiin teemahaastatteluina Yritys X: kahdeksalle asiakkaalle. Asiakkaista pyrittiin valitsemaan mahdollisimman erilaisia yrityksiä, jotta saataisiin mahdollisimman kokonaisvaltaista kuvaa prospektoinnista. Teemahaastattelut etenivät eri teemojen mukaan ja näitä teemoja on: prosessin nykytila, työkalut, liidien laatu, tarpeet, haasteet ja onnistumiset sekä prospektoinnin johtaminen.
Haastatteluiden pohjalta saatiin selville, että selkeä ja systemaattista prosessia on vaikea tunnistaa, sillä usein prospektointia tehdään kampanjatyyppisesti. Jokaisella yrityksellä on omanlaisensa prospektointiprosessi. Suurimmat erot prosesseissa on suurien sekä pienien yrityksien välillä. Suuremmissa yrityksissä asiakashankinnan on oltava systemaattisempaa ja jatkuvampaa, sekä tapaamisten määrät on oltava suurempia kuin pienempien yrityksien. Tuloksien pohjalta kehittämiskohteita löydettiin myös tavoitteiden asettelussa liidi-määrän suhteen sekä prospektoinnin johtamisessa....
be seen between the processes of large and small enterprises. In larger businesses client acquisition has to be more continuous and systematic and client meetings more frequent. The results of the study show that as well as prospecting management, goal...
be seen between the processes of large and small enterprises. In larger businesses client acquisition has to be more continuous and systematic and client meetings more frequent. The results of the study show that as well as prospecting management, goal...
Tasa-arvosuunnitelma K-ruokakaupassa
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on luonteeltaan toiminnallinen kehittämistyö, jossa on tuotettu viisi uutta lain vähimmäisvaatimukset täyttävää tasa-arvosuunnitelmaa. Opinnäytetyö on toteutettu Ruokakesko Oy:n toimeksiantona viiteen kaupanalalla toimivaan K...
Equality plan for the K –group´s grocery stores The purpose of this thesis was to produce five Equality Plans which address to the requirement of the law. The thesis was carried out as an assignment for Ruokakesko Oy relating to their five K-group pilot stores trading in the retail sector. Within the theoretical framework the thesis focuses on equality and its implementation in working life relative to the Retail-trading environment. The most significant part of the thesis emphasises the Equality Plan and its contribution to equality in working life and the process description of the Equality Plan. The content of the equality plan is defined within the relevant parts of Equality Law. The Equality Plan is based upon theoretical source material, information on staff obtained from Vähittäiskaupan Tilipalvelu Plc. and feedback received from Staff Surveys at Kesko Plc autumn 2010. To further support the source material Principals and Shopkeepers have been engaged so that the Equality Plans will serve both parties as well as possible. The Equality Plan consists of three items: an analysis of the existing situation including salary charting, development measures and evaluation. According to this, equality in the K-group pilot shops were shown to be at an advanced stage and the salary equality even higher than average national levels. The equality within the shops showed consistent performance, irrespective of the size differences of the shops. Of particular note here, the abundance of female staff amongst the overall workforce and the large amount of part-time employees should be emphasised as a special characteristic. The measures to promote equality have been created in cooperation with the Shopkeepers to assure they are realistic and measurable. Regarding the Retail Industry the length of the Equality Plan evaluation period is three years. For the shopkeeper the Equality Plan acts as an instrument of staff management. It does not promote the equality of the working life itself but the subject should be elevated through the Equality Plan and to be part of the culture within working communities. The contribution of each member of staff and an open-minded atmosphere at work are significant and important points. In the future it will be possible to research how the Equality Plan has affected the promotion of equality generally within the pilot shops....
Equality plan for the K –group´s grocery stores The purpose of this thesis was to produce five Equality Plans which address to the requirement of the law. The thesis was carried out as an assignment for Ruokakesko Oy relating to their five K-group pilot stores trading in the retail sector. Within the theoretical framework the thesis focuses on equality and its implementation in working life relative to the Retail-trading environment. The most significant part of the thesis emphasises the Equality Plan and its contribution to equality in working life and the process description of the Equality Plan. The content of the equality plan is defined within the relevant parts of Equality Law. The Equality Plan is based upon theoretical source material, information on staff obtained from Vähittäiskaupan Tilipalvelu Plc. and feedback received from Staff Surveys at Kesko Plc autumn 2010. To further support the source material Principals and Shopkeepers have been engaged so that the Equality Plans will serve both parties as well as possible. The Equality Plan consists of three items: an analysis of the existing situation including salary charting, development measures and evaluation. According to this, equality in the K-group pilot shops were shown to be at an advanced stage and the salary equality even higher than average national levels. The equality within the shops showed consistent performance, irrespective of the size differences of the shops. Of particular note here, the abundance of female staff amongst the overall workforce and the large amount of part-time employees should be emphasised as a special characteristic. The measures to promote equality have been created in cooperation with the Shopkeepers to assure they are realistic and measurable. Regarding the Retail Industry the length of the Equality Plan evaluation period is three years. For the shopkeeper the Equality Plan acts as an instrument of staff management. It does not promote the equality of the working life itself but the subject should be elevated through the Equality Plan and to be part of the culture within working communities. The contribution of each member of staff and an open-minded atmosphere at work are significant and important points. In the future it will be possible to research how the Equality Plan has affected the promotion of equality generally within the pilot shops....
Tiedonlouhinta (data mining) verkkokaupan digitaalisessa markkinoinnissa - Case: Dropinmarket.com
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö suoritettiin vuonna 2009 perustetun verkkokaupan Dropinmarket.com toimeksiannosta. Opinnäytetyön tavoitteena oli selvittää, miten yritys voisi digitaalisessa markkinoinnissaan hyödyntää asiakasrekisteriinsä tiedonlouhintaa. Kahden markkinointikampanja -casen avulla oli mahdollista konkreettisesti tutkia, soveltuuko tiedonlouhinta menetelmänä parantamaan yrityksen markkinointimenetelmiä digitaalisessa markkinoinnissa.
Työn teoreettinen viitekehys rajattiin tiedonlouhintaan sekä sen menetelmiin ja tekniikoihin. Teoriaosuudessa käsitellään myös tietokantaa ja asiakasrekisteriä, jotta saataisiin yleiskuva, miten tiedonlouhintaa voidaan soveltaa käytännössä. Lisäksi työn teoreettisessa osassa käsitellään digitaalista markkinointia ja sen erilaisia muotoja.
Työn case-osiossa toimeksiantoyrityksen asiakasrekisteriin sovellettiin tiedonlouhinnan menetelmiä ja tekniikoita tekemällä asiakasryhmiä ja segmentoimalla asiakkaat halutuilla attribuuteilla. Opinnäytetyön teoriatietojen pohjalta yrityksessä tehtiin kaksi erilailla profiloitua digitaalista markkinointikampanjaa, jotka molemmat hyödynsivät opinnäytetyön teoriatietoa ja toivat tiedot käytäntöön.
Opinnäytetyössä arvioitiin yrityksen asiakasrekisteriin suoritetun tiedonlouhinnan onnistumista sekä sitä miten menetelmät soveltuivat yrityksen digitaaliseen markkinointiin. Menetelmät ja tekniikat soveltuivat todella hyvin yrityksen asiakasrekisteriin ja työn pohjalta yritykselle voidaan suositella tiedonlouhintaa digitaalisessa markkinoinnissaan. Opinnäytetyölle suositellaan kumminkin jatkotutkimusta, jotta voitaisiin selvittää, kuinka hyvin markkinointikampanjat onnistuivat tiedonlouhinnan avulla ja ovatko menetelmät kustannustehokkaimmat yrityksen käyttöön. Työssä myös havaittiin tarve henkilökunnan kouluttamiselle tiedonlouhinnan suhteen, jotta tiedonlouhinnan tuomia hyötyjä voitaisiin maksimoida....
This thesis was commissioned by an e-commerce company, Dropinmarket.com, which was founded in 2009. The purpose of the thesis was to define the ways in which the company could utilize data mining in their digital marketing. Using two marketing...
This thesis was commissioned by an e-commerce company, Dropinmarket.com, which was founded in 2009. The purpose of the thesis was to define the ways in which the company could utilize data mining in their digital marketing. Using two marketing...
Sosiaalisen median hyödyntäminen salibandyn MM-kisoissa 2010
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyössä kartoitettiin sosiaalisen median hyödyntämistä miesten salibandyn maailmanmestaruuskisoissa Helsingissä joulukuussa 2010. Työ toteutettiin kvalitatiivisin tutkimusmenetelmin. Facebookissa käytetyt toiminnot ...
Palveluyrityksen yritysasiakaspalvelun kehittäminen
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli tutkia Palveluyritys X:n yritysasiakaspalvelua, sen nykytilaa sekä määritellä yritysasiakaspalvelun tavoitetila. Tutkimuksessa oli kolme varsinaista suurta työvaihetta, jotka olivat ...
Osaamisen kartoitus ja arviointi W3 Group Finland Oy:lle
(Laurea-ammattikorkeakoulu, 2011)
asiakkaina ja kokevat henkilöstön kouluttamisen ja kannustamisen tärkeäksi osaksi organisaation toimintaa ja kilpailukykyä. Yritykset haluavat vähentää työntekijöiden vaihtuvuutta ja poissaolojen määrää. Siinä tärkeää osaa näyttelevät osaamisen arviointi...
The knowledge mapping and assessment in W3 Group Finland Ltd The management of the future is seen as operation in the company which is employee nearer than before. Instead of talking about the bosses or leaders, people are talking about employees in different tasks. The companies see their employees also as customers of their company and regard the training and encouraging of the staff as an important part of the operation and competitive ability of the organization. Most of the companies want to cut the turnover of the staff and the amount of sick leaves. If they want to succeed in that, they have to understand how important is to assess the knowledge of their staff, pay attention to staff’s training, motivation and internal communication of the organization The idea of this thesis was created in spring 2011 when the business students of Laurea University of Applied Sciences got an assignment called “The mapping of the present state of the organiza-tion” from W3 Group Finland Ltd. W3 Group Finland ltd also expressed its need about the knowledge mapping and assessment of knowledge. The goal for this thesis was to make know-ledge mapping and knowledge assessment for the W3 Group Finland Ltd to facilitate the com-pany’s recruitment process and to clarify the required work processes. In this thesis qualitative research methods were used. The present state of knowledge is based on the self-evaluation and interviews of the W3 Group Finland Ltd staff. The interview method that was used was a combination of theme- and semi-structured interview. The knowledge maps offer lots of information for the knowledge required for a certain task. The knowledge maps facilitate employees as well as the superior’s action. Keywords: Knowledge, knowledge management, knowledge assessment, knowledge mapping, knowledge map....
The knowledge mapping and assessment in W3 Group Finland Ltd The management of the future is seen as operation in the company which is employee nearer than before. Instead of talking about the bosses or leaders, people are talking about employees in different tasks. The companies see their employees also as customers of their company and regard the training and encouraging of the staff as an important part of the operation and competitive ability of the organization. Most of the companies want to cut the turnover of the staff and the amount of sick leaves. If they want to succeed in that, they have to understand how important is to assess the knowledge of their staff, pay attention to staff’s training, motivation and internal communication of the organization The idea of this thesis was created in spring 2011 when the business students of Laurea University of Applied Sciences got an assignment called “The mapping of the present state of the organiza-tion” from W3 Group Finland Ltd. W3 Group Finland ltd also expressed its need about the knowledge mapping and assessment of knowledge. The goal for this thesis was to make know-ledge mapping and knowledge assessment for the W3 Group Finland Ltd to facilitate the com-pany’s recruitment process and to clarify the required work processes. In this thesis qualitative research methods were used. The present state of knowledge is based on the self-evaluation and interviews of the W3 Group Finland Ltd staff. The interview method that was used was a combination of theme- and semi-structured interview. The knowledge maps offer lots of information for the knowledge required for a certain task. The knowledge maps facilitate employees as well as the superior’s action. Keywords: Knowledge, knowledge management, knowledge assessment, knowledge mapping, knowledge map....
Liiketoimintasuunnitelma case T&T
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö yhdistää hyvin liiketoiminnan teorian ja käytännön, koska se on toteutettu osana todellisen liiketoiminnan suunnittelua. Opinnäytetyössä on luotu kattava teoreettinen pohja teknologia-alan liiketoimintasuunnitelmalle. Suomi on korkean...
Business Plan Case T&T The thesis has been created as a part of setting up a real company, it combines theory and practice. The thesis forms a solid base for creating a technology business plan. Finland is a country of high technology, therefore focusing on technology industry is logical. The thesis is based on multiple book and Internet sources. Sources were evaluated critically and only sources suitable for a technology business plan were accepted. Sources were compared with each other, and based on this comparison the sources were ranked. While doing the research, it could be read between the lines that no matter how much theoretical knowledge an entrepreneur has in use, the most important feature is a strong will to push forward with the business. Starting the business and the first steps of the company frequently do not go exactly as planned. It is very important that the entrepreneur is able to adapt to the situations and react when needed. The actual business plan was modified multiple times during the writing process. Before forging a business plan, the main factors of the business should be clear. Altering major elements in a business plan afterwards is complicated, because changing one part affects the other parts. Since the business plan is public, it had to be considered carefully what to leave out from the business plan, and which parts to alter slightly for the public version. The operational part follows the headlines of the theoretical part. The business plan is extensive and illustrates the theory to the reader. It would be beneficial as a further study to find out how well the theory created serves when creating a business plan for another line of business than technology....
Business Plan Case T&T The thesis has been created as a part of setting up a real company, it combines theory and practice. The thesis forms a solid base for creating a technology business plan. Finland is a country of high technology, therefore focusing on technology industry is logical. The thesis is based on multiple book and Internet sources. Sources were evaluated critically and only sources suitable for a technology business plan were accepted. Sources were compared with each other, and based on this comparison the sources were ranked. While doing the research, it could be read between the lines that no matter how much theoretical knowledge an entrepreneur has in use, the most important feature is a strong will to push forward with the business. Starting the business and the first steps of the company frequently do not go exactly as planned. It is very important that the entrepreneur is able to adapt to the situations and react when needed. The actual business plan was modified multiple times during the writing process. Before forging a business plan, the main factors of the business should be clear. Altering major elements in a business plan afterwards is complicated, because changing one part affects the other parts. Since the business plan is public, it had to be considered carefully what to leave out from the business plan, and which parts to alter slightly for the public version. The operational part follows the headlines of the theoretical part. The business plan is extensive and illustrates the theory to the reader. It would be beneficial as a further study to find out how well the theory created serves when creating a business plan for another line of business than technology....









