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Viitteet 4361-4370 / 5020
Suomen ja Yhdysvaltojen markkinointiviestinnän erot
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli tutkia ja selvittää Suomen ja Yhdysvaltojen eroja markkinointiviestinnässä. Lähtökohtana oli saada selville, miten markkinointi poikkeaa kyseessä olevien maiden välillä ja syitä siihen, miksi markkinointi on niin...
Marketing differences between Finland and United States This Bachelor’s thesis examines two different countries and their way to marketing products to the comsumers. The objective was to explore and explain the differences between Finnish and American marketing communications. The starting point was to find out how marketing differs between the countries concerned and the reasons why marketing is so different. The primary purpose is to explain what kind of marketing is permitted and prohibited in both countries. The theoretical part focuses on the history of marketing and its impacts, and development. Making work of theoretical research, which was deepened by interviews with Finnish consumers, entrepreneurs, and for American consumers. The study was conducted as a qualitative methods. The purpose of this study was to determine, using interviews, how and why the Finnish and American consumers felt the marketing practices of another country. This work has drawn a lot of both of the trials by court decisions, which can be analyzed on the basis of clear differences between these two countries in marketing. The investigation revealed that in the United States comparative advertising is permitted, unlike in Finland. In Finland marketing is more ethical. Also Finnish consumers reactions were suprising how they view American advertising as very negatively. Thesis was executed without no case company or commissioned by the company, despite of that this study has good connections to a working life. In addition thesis indicates readiness of students capable to understand how marketing function differently....
Marketing differences between Finland and United States This Bachelor’s thesis examines two different countries and their way to marketing products to the comsumers. The objective was to explore and explain the differences between Finnish and American marketing communications. The starting point was to find out how marketing differs between the countries concerned and the reasons why marketing is so different. The primary purpose is to explain what kind of marketing is permitted and prohibited in both countries. The theoretical part focuses on the history of marketing and its impacts, and development. Making work of theoretical research, which was deepened by interviews with Finnish consumers, entrepreneurs, and for American consumers. The study was conducted as a qualitative methods. The purpose of this study was to determine, using interviews, how and why the Finnish and American consumers felt the marketing practices of another country. This work has drawn a lot of both of the trials by court decisions, which can be analyzed on the basis of clear differences between these two countries in marketing. The investigation revealed that in the United States comparative advertising is permitted, unlike in Finland. In Finland marketing is more ethical. Also Finnish consumers reactions were suprising how they view American advertising as very negatively. Thesis was executed without no case company or commissioned by the company, despite of that this study has good connections to a working life. In addition thesis indicates readiness of students capable to understand how marketing function differently....
Markkinoinnin kehittäminen : Case: Hyvinkään Tahko
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli kehittää Hyvinkään Tahkon markkinointia toimeksiantajan vaatimusten ja toiveiden mukaisesti.
Opinnäytetyön toimeksiantajana toimi Hyvinkään Tahko. Tahkon edustajina opinnäytetyössä ...
Asiakirjojen tiedoksiantomenettelyt kotimaas-sa ja kansainvälisesti
(Laurea-ammattikorkeakoulu, 2011)
Tässä opinnäytetyössä tarkastelen asiakirjojen tiedoksiantomenetelmien käyttöä kotimaisissa ja kansainvälisissä yhteyksissä. Opinnäytetyöni keskeisenä tutkimuskysymyksenä esittelen tiedoksiannon kehityksen linjaa sekä sen merkityksestä...
Service procedures of documents in domestic and internationally In this thesis service procedures of documents, which are used in domestic and international connection, are considered. As the most important research subject, the development line of the service, and its sense in the district court, is presented. Furthermore, different service procedures used in connection with subpoena and summons are explored in detail. In legal proceeding summons, subpoena and other juridical documents informing the parties or other people involved are called service. Servicing plays a significant role in the legal protection of the proper, not to mention effective use of small resources. The thesis is partially based on international legal assistance, of which only servicing between the Nordic and EU countries is focused on. The aim is to create a clear picture of the current state of international service and to provide a general understanding of matters that should be taken into account during declaration processes in situations, in which the party lives, in one of the EU countries or in Scandinavia. As the main source of law I have used code of Judicial Procedure (OK 1.1.1734/4), the Governmental Bill (HE 123/2009) as well as agreements on international service of notice. During the work I have also interviewed district court staff....
Service procedures of documents in domestic and internationally In this thesis service procedures of documents, which are used in domestic and international connection, are considered. As the most important research subject, the development line of the service, and its sense in the district court, is presented. Furthermore, different service procedures used in connection with subpoena and summons are explored in detail. In legal proceeding summons, subpoena and other juridical documents informing the parties or other people involved are called service. Servicing plays a significant role in the legal protection of the proper, not to mention effective use of small resources. The thesis is partially based on international legal assistance, of which only servicing between the Nordic and EU countries is focused on. The aim is to create a clear picture of the current state of international service and to provide a general understanding of matters that should be taken into account during declaration processes in situations, in which the party lives, in one of the EU countries or in Scandinavia. As the main source of law I have used code of Judicial Procedure (OK 1.1.1734/4), the Governmental Bill (HE 123/2009) as well as agreements on international service of notice. During the work I have also interviewed district court staff....
Yrityksen arvonmääritys - Case Yritys Oy
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää case-yrityksen arvo. Tutkimuksen kohteena oli Helsingin keskustassa toimiva pieni askartelun ja pienoismallien erikoisliike. Omistajien pyynnöstä yrityksen nimeä ei mainita opinnäytetyössä...
Company valuation - Case Company Ltd The purpose of this thesis was to examine the value of a specific company. The study was made for a small company in Helsinki, which specializes in crafts and models. The company's name is not mentioned in the thesis at the owners' request. The research problem was to find out how a company's value can be measured and the best methods of valuation with regard to the case company. The company is expected to be sold in the near future as the owners retire, and this is the main reason why a valuation was made. The company’s value was calculated well in advance so that the value could be influenced in the years preceding the sale. The study was conducted using qualitative research methods, where data was obtained from professional literature, reliable internet sources, and from the company's official financial statements from the years 2006-2010. In addition, the company’s owners were interviewed on two occasions. The interviews were the basis for the analysis concerning the company's past success and future changes. In order to assess the company’s value the cost of capital must be determined first. The cost of debt was calculated from the average interest payments made on the company’s long-term debts. Next the cost of equity was determined using the Capital Asset Pricing model and fi-nally the company’s cost of capital using the Weighted Average Cost of Capital model. The calculations show that the company’s cost of debt was 5 %, the cost of equity was 12.13 % and the cost of capital was 7.88 %. Finally the company's value was calculated using three different valuation models. The Free Cash Flow model and the Value-added model are based on the future rate of return. The company's net asset value was used as a comparison value. The results revealed the com-pany's minimum value, i.e. the net asset value is 206 950 euro, and a value of 504 561 euro as a result of the free cash flow model and 629 114 euro as a result of the value-added model. The value of the company seems to be approximately 570 000 euro. Although, theoretically, the company's price can be calculated, the correct price is ultimately the price which both the seller and the buyer can agree on....
Company valuation - Case Company Ltd The purpose of this thesis was to examine the value of a specific company. The study was made for a small company in Helsinki, which specializes in crafts and models. The company's name is not mentioned in the thesis at the owners' request. The research problem was to find out how a company's value can be measured and the best methods of valuation with regard to the case company. The company is expected to be sold in the near future as the owners retire, and this is the main reason why a valuation was made. The company’s value was calculated well in advance so that the value could be influenced in the years preceding the sale. The study was conducted using qualitative research methods, where data was obtained from professional literature, reliable internet sources, and from the company's official financial statements from the years 2006-2010. In addition, the company’s owners were interviewed on two occasions. The interviews were the basis for the analysis concerning the company's past success and future changes. In order to assess the company’s value the cost of capital must be determined first. The cost of debt was calculated from the average interest payments made on the company’s long-term debts. Next the cost of equity was determined using the Capital Asset Pricing model and fi-nally the company’s cost of capital using the Weighted Average Cost of Capital model. The calculations show that the company’s cost of debt was 5 %, the cost of equity was 12.13 % and the cost of capital was 7.88 %. Finally the company's value was calculated using three different valuation models. The Free Cash Flow model and the Value-added model are based on the future rate of return. The company's net asset value was used as a comparison value. The results revealed the com-pany's minimum value, i.e. the net asset value is 206 950 euro, and a value of 504 561 euro as a result of the free cash flow model and 629 114 euro as a result of the value-added model. The value of the company seems to be approximately 570 000 euro. Although, theoretically, the company's price can be calculated, the correct price is ultimately the price which both the seller and the buyer can agree on....
Onninen Oy:n yötoimitusten kehittäminen
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on tehty Onninen Oy:n toimeksiannon pohjalta. Opinnäytetyön aiheena on Onninen Oy:n yötoimitusten kehittäminen. Onninen Oy on vuonna 1913 perustettu Lvi- ja sähkötarvikemyynnin tukkukauppaa harjoittava yhtiö, jolla on tällä...
Developing night deliveries of Onninen Oy This thesis was commissioned by Onninen Oy. The purpose of this thesis is to develop Onninen Ltd’s night deliveries. Onninen Oy was established in 1913 and it practices wholesaling of HVAC and electronic products. Onninen Oy currently employs around 3000 people in nine countries and is currently the market leader in Finland. The thesis has used source material from logistics related literature to e-sources. Also Onninen Oy’s own materials and numerous interviews have been used as source material. The aim of development plan is to improve Onninen Oy’s competitiveness and to give the customers even more added value with the service. The main aim of the thesis is to reduce errors that occur during the night deliveries and also to make clearer rules to each chain actor. At the same time it is important to take into account the company’s quite recently introduced ERP, SAP. The purpose of the thesis is to improve and to reform the already functioning night time delivery concept. The key elements of the thesis are to locate the deficiencies of the chain and to follow how well the improvement plans will be working. The measures taken after Onninen Oy’s night-time deliveries are in much better situation compared to the past. Today, supply deviations will occur only rarely compared to the previous situation....
Developing night deliveries of Onninen Oy This thesis was commissioned by Onninen Oy. The purpose of this thesis is to develop Onninen Ltd’s night deliveries. Onninen Oy was established in 1913 and it practices wholesaling of HVAC and electronic products. Onninen Oy currently employs around 3000 people in nine countries and is currently the market leader in Finland. The thesis has used source material from logistics related literature to e-sources. Also Onninen Oy’s own materials and numerous interviews have been used as source material. The aim of development plan is to improve Onninen Oy’s competitiveness and to give the customers even more added value with the service. The main aim of the thesis is to reduce errors that occur during the night deliveries and also to make clearer rules to each chain actor. At the same time it is important to take into account the company’s quite recently introduced ERP, SAP. The purpose of the thesis is to improve and to reform the already functioning night time delivery concept. The key elements of the thesis are to locate the deficiencies of the chain and to follow how well the improvement plans will be working. The measures taken after Onninen Oy’s night-time deliveries are in much better situation compared to the past. Today, supply deviations will occur only rarely compared to the previous situation....
Perehdytysopas Varsinais-Suomen ulosottovirastoon
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee keskeisimpiä asioita ulosotosta sekä virkamiesoikeudesta. Opinnäytetyön tarkoituksena oli luoda perehdytysopas Varsinais-Suomen ulosottovirastoon.
Perehdytysopas on ajankohtainen aihe, koska ...
Veikkolan kyläsuunnitelman päivitys 2011
(Laurea-ammattikorkeakoulu, 2011)
päivitykseen, tarkoituksena oli tehdä kysely työryhmän avustuksella ja analysoida sen tulokset. Kyläsuunnitelmalla tarkoitetaan kyläyhteisön tahtoa kehittää sen omaa toimintaympäristöä. Opinnäytetyö jakautuu kahteen osaan, teoriaosassa käydään läpi Helsingin...
Veikkola is a village with just over 5000 inhabitants, situated in the Helsinki metropolitan area, in the municipality of Kirkkonummi north. This thesis is the report of the author´s participation as a member of the team that made the village association´s Veikkola Village Plan 2011 update; the thesis also presents an analysis of the results of a survey conducted with the assistance of the team. The village plan is made for the village community to develop its own operating environment. The thesis is divided into two parts, the theoretical section deals with the Helsinki metropolitan area change and its effects on Veikkola village located at the edge of this area; the empirical section discusses the results of the research and the analysis. Village Plan Update was a quantitative survey to which all inhabitants of the area were able to respond. The research data was collected from residents of North Kirkkonummi with an online survey questionnaire, which was open from March 6th to March 23rd. The questionnaire was available for responses via communication channels maintained by the village association on the Internet at veikkolanverkko.net, and the village association’s journal Kylänraitti 1 / 2011. In addition, the village association secretary was also interviewed to broaden the author´s understanding of the Veikkola village and the village association’s events and activities from past years. For the interview the open interview is used. The thesis states that the village associations’ active effort in the third sector, i.e. in between the public- and the private services is extremely important. The village association´s efforts in taking care of the common good and maintaining communications are greatly appreciated and several people so far have been sufficiently impressed by these activities to want to participate in the village association activities themselves. The questionnaire results of the study clearly highlighted the main concerns regarding deficiencies in health care and youth activities in North Kirkkonummi. In addition, the survey revealed the residents’ will to maintain Veikkola as a village-like community, where basic services are operating in the right size-to-population ratio. The residents are willing to continue seeking special services in the surrounding communities to utilize the synergy benefits of the metropolitan area....
Veikkola is a village with just over 5000 inhabitants, situated in the Helsinki metropolitan area, in the municipality of Kirkkonummi north. This thesis is the report of the author´s participation as a member of the team that made the village association´s Veikkola Village Plan 2011 update; the thesis also presents an analysis of the results of a survey conducted with the assistance of the team. The village plan is made for the village community to develop its own operating environment. The thesis is divided into two parts, the theoretical section deals with the Helsinki metropolitan area change and its effects on Veikkola village located at the edge of this area; the empirical section discusses the results of the research and the analysis. Village Plan Update was a quantitative survey to which all inhabitants of the area were able to respond. The research data was collected from residents of North Kirkkonummi with an online survey questionnaire, which was open from March 6th to March 23rd. The questionnaire was available for responses via communication channels maintained by the village association on the Internet at veikkolanverkko.net, and the village association’s journal Kylänraitti 1 / 2011. In addition, the village association secretary was also interviewed to broaden the author´s understanding of the Veikkola village and the village association’s events and activities from past years. For the interview the open interview is used. The thesis states that the village associations’ active effort in the third sector, i.e. in between the public- and the private services is extremely important. The village association´s efforts in taking care of the common good and maintaining communications are greatly appreciated and several people so far have been sufficiently impressed by these activities to want to participate in the village association activities themselves. The questionnaire results of the study clearly highlighted the main concerns regarding deficiencies in health care and youth activities in North Kirkkonummi. In addition, the survey revealed the residents’ will to maintain Veikkola as a village-like community, where basic services are operating in the right size-to-population ratio. The residents are willing to continue seeking special services in the surrounding communities to utilize the synergy benefits of the metropolitan area....
Myynnin lisääminen Norjan markkinoille, Case: Oy Mitaten Finland Ab
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli laatia markkinatutkimus suomalaiselle mittauslaitteiden tavarantoimittajayritykselle, Oy Mitaten Finland Ab:lle. Aiheena oli selvittää, onko Mitatenilla mahdollisuuksia lisätä myyntiään Norjan markkinoille. Toimeksianta-jayritykseni halusi minun ottavan myös selvää siitä, onko yrityksille Norjassa merkitystä sillä, että Mitaten on suomalainen ja asioi vain englannin ja ruotsin kielellä. Markkinatutkimus laadittiin yhteistyössä Mitatenin markkinointipäällikkö Leif Wikrenin kanssa, josta oli paljon apua työn etenemisessä. Sain paljon apua myös muilta tahoilta.
Tutkimus toteutettiin sekä kvantitatiivisia että kvalitatiivisiä menetelmiä käyttäen. Tutkimuksen aineisto kerättiin keväällä 2011. Sähköinen kysely lähetettiin e-lomakkeena kaiken kaikkiaan 60 yritykselle Norjassa. Vastauksia saatiin 11 yritykseltä. Kvalitatiivinen tutkimusosio toteutettiin puhelinhaastattelulla, jossa otettiin yhteyttä Mitatenin jo olemassa oleviin asiakkaisiin Norjan markkinoilla.
Tutkimustuloksista selvisi muun muassa, että potentiaalisia asiakkaita Mitatenille löytyy Norjan markkinoilta, ja he olisivat valmiita ostamaan Mitatenilta, jos sillä olisi tarjota heille oikeanlaiseen tarkoitukseen oleva tuote. Yrityksissä toivottiin kovasti kalibrointi- ja huoltomahdollisuutta, mikä Mitatenilta löytyykin. Tuloksista selvisi myös, ettei Mitaten ole kovin tunnettu Norjan markkinoilla, ja ”vanhatkin” asiakkaat joutuivat pakon edessä valitsemaan Mitatenin tavarantoimittajakseen. Asiointikielellä ja yrityksen kotimaalla ei ollut juurikaan merkitystä yrityksille.
Vaikka tutkimusten vastausprosentti oli melko heikko, saa toimeksiantajayritykseni tästä varmasti paljon apua, ja tulokset antavat suuntaa asiakkaiden ajattelusta. Uskon, että tekemäni tutkimus antaa eväitä Mitatenille, jos he päättävät lähteä lisäämään myyntiä Norjaan. Tähän kuitenkin tulee panostaa aikaa ja jonkin verran rahaakin, joten yrityksessä tulee olla vahvasti sitouduttu hankkeen etenemiseen ja onnistumiseen....
the possibility to increase its sales to the Norwegian market. The goal for Oy Mitaten Finland Ab was also to find out whether the fact that Mitaten is a Finnish company and does its business in English and Swedish is a barrier for the potential customer companies...
the possibility to increase its sales to the Norwegian market. The goal for Oy Mitaten Finland Ab was also to find out whether the fact that Mitaten is a Finnish company and does its business in English and Swedish is a barrier for the potential customer companies...
Korjaamopalveluiden kehittäminen prosessikuvauksen avulla
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön aiheena oli prosessikuvauksen laatiminen. Tavoitteena oli laatia Yritys X Oy:lle prosessikuvaus organisaation keskeisimmistä toiminnoista toimipisteittäin. Organisaation läh-tökohtana prosessien kuvaamiselle ...
Asiakastyytyväisyys työtapaturmavakuutuksen korvauspalvelussa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää keskinäinen vakuutusyhtiö Fennian työtapaturmavakuutuksen korvauspalvelun asiakkaiden tyytyväisyyttä. Tutkittavana joukkona oli työtapaturmakorvaukset-osaston päivärahatiimin ...









