Haku
Viitteet 431-440 / 2981
Sosiaalinen media kosmetiikan markkinointivälineenä
(Laurea-ammattikorkeakoulu, 2018)
kosmetiikan markkinoinnin keinoista erilaisissa sosiaalisen median palveluissa ja selvittää miten yritys voisi toteuttaa tätä. Opinnäytetyö tehtiin Parfums Christian Dior Oy:n toimeksi antamana. Yritys on Diorin kosmetiikkatuotteiden maahantuoja ja tukkukauppa...
The aim of this Bachelor’s thesis was to find out the ways of marketing cosmetics in social media and to identify the need for client’s country-specific social media site. The purpose was to provide the client with current information on the ways...
The aim of this Bachelor’s thesis was to find out the ways of marketing cosmetics in social media and to identify the need for client’s country-specific social media site. The purpose was to provide the client with current information on the ways...
Keisalan tilan ja maidontuotannon tunnettuuden kasvattaminen
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön aihe on Keisalan tilan tunnettuuden kasvattaminen. Tavoitteena oli selvittää, mitkä aiheet kuluttajia kiinnostavat ja kuinka saada lisää seuraajia. Tunnettuutta haluttiin kasvattaa opetuksellisella sisällöllä, kertomalla...
The purpose of this thesis project was to raise the profile of the Keisala farm through social media. The specific objectives were to identify, which topics are interesting to consumers and how to get more followers. Consumers and farm wanted to increase awareness in the educational content: to tell the facts what the farms are really doing. Prior to the thesis project the Keisala farm did not have Facebook- or Instagram-pages. There are two reasons to raise the profile of the farm. The first reason is that Keisala’s farm has profitability problems, because the price paid to milk producers is continually getting lower. Through social media Keisala’s farm would like to tell consumers how well the farm animals are treated so the producer can choose a domestic food. And the producer price of milk would be increased after that. The second reason is farm tourism. Farms need to invent a new revenue if the price of milk falls further and tourism is one popular way to earn some income. The theoretical base was content strategy, social media marketing and creating a brand. The methods used for the research were benchmarking and a survey. Four farms were chosen for the benchmarking. The survey was shared to social media and 1210 responses were received. The survey results showed that consumers are interested in what happens in the farm, conditions of product animals and pictures of animals. According to the survey, 93 % of respondents were interested to follow the sites on social media. Consumers don’t have facts about how the animals are living, they know only what they can read in the media. The benchmarking revealed that the other farms mostly added pictures of cute animals to their social media accounts. Keisala’s farm wanted to bring the facts – just like consumers wanted. Content strategy and a proposal for appropriate measures were created based on the results. The measures in social media marketing included activating the consumers by sharing posts and their own expertise. In addition, three paid advertisements were made. The followers were collected for two months. During this thesis project the number of followers received on Facebook numbered 1147 and on Instagram 604. The best photo in Facebook had 12 250 views without paid advertisements. On the average video views was 2600. In Instagram the best videos saw 1400 people. Keisala’s farm was satisfied with the results. The number of followers grew quickly and posts gained over 100 likes every time. Updates should keep the same style in the future: pictures of the farm’s everyday life....
The purpose of this thesis project was to raise the profile of the Keisala farm through social media. The specific objectives were to identify, which topics are interesting to consumers and how to get more followers. Consumers and farm wanted to increase awareness in the educational content: to tell the facts what the farms are really doing. Prior to the thesis project the Keisala farm did not have Facebook- or Instagram-pages. There are two reasons to raise the profile of the farm. The first reason is that Keisala’s farm has profitability problems, because the price paid to milk producers is continually getting lower. Through social media Keisala’s farm would like to tell consumers how well the farm animals are treated so the producer can choose a domestic food. And the producer price of milk would be increased after that. The second reason is farm tourism. Farms need to invent a new revenue if the price of milk falls further and tourism is one popular way to earn some income. The theoretical base was content strategy, social media marketing and creating a brand. The methods used for the research were benchmarking and a survey. Four farms were chosen for the benchmarking. The survey was shared to social media and 1210 responses were received. The survey results showed that consumers are interested in what happens in the farm, conditions of product animals and pictures of animals. According to the survey, 93 % of respondents were interested to follow the sites on social media. Consumers don’t have facts about how the animals are living, they know only what they can read in the media. The benchmarking revealed that the other farms mostly added pictures of cute animals to their social media accounts. Keisala’s farm wanted to bring the facts – just like consumers wanted. Content strategy and a proposal for appropriate measures were created based on the results. The measures in social media marketing included activating the consumers by sharing posts and their own expertise. In addition, three paid advertisements were made. The followers were collected for two months. During this thesis project the number of followers received on Facebook numbered 1147 and on Instagram 604. The best photo in Facebook had 12 250 views without paid advertisements. On the average video views was 2600. In Instagram the best videos saw 1400 people. Keisala’s farm was satisfied with the results. The number of followers grew quickly and posts gained over 100 likes every time. Updates should keep the same style in the future: pictures of the farm’s everyday life....
Digipalvelukonsultoinnin tuotteistaminen
(Laurea-ammattikorkeakoulu, 2018)
Työn tarkoitus oli tutkia tuotteistamisen kannalta tärkeimmät asiat, jotka vaikuttavat kannattavan liiketoiminnan harjoittamiseen. Tämän opinnäytetyön tutkimusongelmana oli selvittää, miten omaa osaamista ja tietotaitoa tuotteistetaan liiketoiminnaksi. Toimeksiantajana toimi digimarkkinointiyritys Mediavolyymi. Tavoitteena oli saavuttaa tietoa yrityksen käyttöön, jota voi hyödyntää yrityksen liiketoiminnan kehittämisessä. Opinnäytetyömme tietoperusta pohjautui pitkälti tuotteistamiseen, palvelun kehittämiseen ja hyviin esimerkkeihin tältä osa-alueelta.
Toteutimme työn tutkimuksellisen osan laadullisina haastatteluina, joihin haastateltiin neljä asiantuntijaa markkinoinnin ja viestinnän saralta sekä yksi asiantuntija, joka teki ja kehitti Nokialla käyttöliittymäjärjestelmäpalveluita. Haastateltavanamme olivat Lauri-Pekka Alanko, Antti Sekki, Laura Pääkkönen, Mikael Jungner ja Ami Hasan. Vastauksia tutkimusongelmaamme haimme konsultoinnin, myynnin ja tuotteistamisen osalta. Haastateltaviltamme löytyi suuri määrä kokemusta ja näkemystä näiltä osa-alueilta, joten emme olisi voineet parempia haastateltavia saadakaan.
Asiantuntijat antoivat laajoja ja kokemusrikkaita vastauksia. Tuotteistamisen kannalta asiantuntijoiden yhtenäinen mielipide oli, että tuotteistamisessa ratkaistaan konkreettisia ongelmia, tuodaan valmiita ja nopeita ratkaisuja. Konsultoinnista asiantuntijat kertoivat, että konsultoinnissa asiakas haluaa nopean ja valmiin ratkaisun ongelmaansa, jota hän ei ole itse pystynyt ratkaisemaan. Myynnin kannalta asiantuntijat kertoivat, että tärkeimpiä asioita on omat referenssit ja oman työn ja osaamisen näkyminen ulospäin asiakkaille. Vertailimme haastateltavien näkemyksiä kirjoitettuun teoriapohjaan ja niissä ilmeni samanlaisuuksia sekä hieman erilaisuuksia.
Johtopäätelmissä saimme selville, miten saadaan aikaiseksi kannattavaa liiketoimintaa omaa osaamista ja tietotaitoa tuotteistamalla. Vertailimme haastateltavien asiantuntijoiden näkemyksiä kirjoitettuun teoriapohjaan ja niissä ilmeni sekä samanlaisuuksia että erilaisuuksia....
. The client of this thesis was Digital Marketing Agency Mediavolyymi. The goal was to gain information for the company to use to develop the business. All this information will be utilized by Digital marketing Agency Mediavolyymi. The theory of our thesis...
. The client of this thesis was Digital Marketing Agency Mediavolyymi. The goal was to gain information for the company to use to develop the business. All this information will be utilized by Digital marketing Agency Mediavolyymi. The theory of our thesis...
EU:n yleinen tietosuoja-asetus henkilökuljetusyrityksen toiminnassa
(Laurea-ammattikorkeakoulu, 2018)
käsittelyn prosessit. Samalla kartoitettiin käsiteltävien henkilötietojen tyypit ja käsittelyperusteet. Prosessimallinnuksen perusteella tarkasteltiin henkilötiedon elinkaarta ja sen hallittavuutta. Henkilötiedon käsittelyn nykytilaa verrattiin tietosuoja...
European personal data legislation is undergoing a major change due to the overall revision of data protection in the European Union. The General Data Protection Regulation (GDPR), which became applicable in May 2018, has also changed the responsibilities of Finnish companies to deal with the processing of personal data. The purpose of the thesis was to help a transport company to comply with the Data Protection Regulation in its activities and to implement the obligations imposed by the Regulation. The company should, if necessary, be able to demonstrate compliance with the data protection principles (accountability principle) and be able to control the life cycle of the personal data. The theoretical part of the work describes the GDPR. Specific focus is on the principles relating to processing of personal data, the management of data life cycle and roles of the regulation. As a central source of work, I used the General Data Protection legislation, the Finnish Government's Proposal for a National Data Protection Act (HE 9/2018), the Guidance Documents published by the Office of the Data Protection Ombudsman and the VAHTI-guides published by the Ministry of Finance. The functional part of the work presents the work done for the transport company. Initially, the current state of personal data managing was charted by modeling the process of processing personal data. At the same time, the types and processing criteria of the personal data processed were charted. Based on the process modeling, the life cycle of personal data and its manageability were examined. The status of data managing was compared with the target state by Data Protection Regulation. The result of the work was a material that would enable the company to fulfill its assignment of accountability principle. After project the company’s staff was able to process and handle personal data in a safe way. The company also received assessment of if they would have obligation to assign Data Protection Officer (DPO)....
European personal data legislation is undergoing a major change due to the overall revision of data protection in the European Union. The General Data Protection Regulation (GDPR), which became applicable in May 2018, has also changed the responsibilities of Finnish companies to deal with the processing of personal data. The purpose of the thesis was to help a transport company to comply with the Data Protection Regulation in its activities and to implement the obligations imposed by the Regulation. The company should, if necessary, be able to demonstrate compliance with the data protection principles (accountability principle) and be able to control the life cycle of the personal data. The theoretical part of the work describes the GDPR. Specific focus is on the principles relating to processing of personal data, the management of data life cycle and roles of the regulation. As a central source of work, I used the General Data Protection legislation, the Finnish Government's Proposal for a National Data Protection Act (HE 9/2018), the Guidance Documents published by the Office of the Data Protection Ombudsman and the VAHTI-guides published by the Ministry of Finance. The functional part of the work presents the work done for the transport company. Initially, the current state of personal data managing was charted by modeling the process of processing personal data. At the same time, the types and processing criteria of the personal data processed were charted. Based on the process modeling, the life cycle of personal data and its manageability were examined. The status of data managing was compared with the target state by Data Protection Regulation. The result of the work was a material that would enable the company to fulfill its assignment of accountability principle. After project the company’s staff was able to process and handle personal data in a safe way. The company also received assessment of if they would have obligation to assign Data Protection Officer (DPO)....
Yritysvakuutusmyyjän työkalut asiakkaiden ostokäyttäytymisen muutoksessa
(Laurea-ammattikorkeakoulu, 2018)
Tämän tutkimuksellisen opinnäytetyön tavoitteena oli selvittää yritysvakuutusmyyjän asiakkuudenhallintajärjestelmän tärkeimmät ominaisuudet yritysasiakkaiden ostokäyttäytymisen murroksessa. Digitalisaatio vaikuttaa yritysasiakkaan tapaan ostaa ja myyntityön on vastattava uusiin tarpeisiin myyntityön tasalaatuisuuden, myyntitulosten ja asiakaskokemuksen maksimoimisen näkökulmasta. Opinnäytetyö tehtiin yritysvakuutuksia myyvän vakuutusyhtiön mahdollisen tulevan asiakkuudenhallintajärjestelmän kehitystyön tueksi.
Yritysasiakkaiden ostokäyttäytyminen on muuttunut selvästi 2000-luvulla. Tiedosta on tullut helpommin saatavaa ja ostoprosessi ei vaadi jatkossa myyjää tuote-esittelijäksi, kiristyvä kilpailutilanne ja myyntitavoitteiden saavuttaminen asettavat haasteita myyjien ajankäytölle, asiantuntijuuden ja oikea-aikaisen asiakaskontaktoinnin rooli kasvaa merkittävästi ja asiakkuuksien tehokas johtaminen vaatii asiakkuudenhallintajärjestelmien päivittämistä vastaamaan näitä myyjän päivittyneitä tarpeita.
Osana opinnäytetyötä toteutettiin määrällinen tutkimus pääkaupunkiseudulla toimivan vakuutusyhtiön yritysvakuutusmyyjillä. Tutkimus toteutettiin määrämuotoisena kyselynä anonyymisti. Tutkimuksessa selvitettiin myyjien ajankäyttöä ennen asiakaskontaktia, tärkeimpiä asiakkaasta haettavia tietoja myyntiprosessin eri vaiheissa, tiedonhaun keinoja sekä myyjien tapoja seurata ja ennustaa aktiviteettinsa riittävyyttä asetettujen myyntitavoitteiden saavuttamiseksi.
Tutkimuksen tuloksien perusteella myyjän ajankäytön määrä asiakaskontaktiin valmistautuessa vaihtelee kokemusvuosien sekä työtehtävässä tavoiteltavien asiakasyritysten koon perusteella. Tietoa haetaan useista lähteistä, mutta selvitettävät tunnusluvut ja asiakastiedot ovat myyjillä lähes samat. Oman aktiviteettinsa ja myyntitulosten seurantaan ja tavoitteiden saavuttamisen varmistamiseen liittyen, tutkimuksessa todettiin olennaisimpien tunnuslukujen olevan ajantasaiset toteutuneen myynnin luvut. Tarjousseurantajärjestelmä koettiin tärkeäksi työkaluksi asiakastapaamisiin valmistauduttaessa. Asiakashallintajärjestelmän toivotaan olevan helppokäyttöinen sekä käyttöliittymältään selkeä.
Johtopäätöksinä todettiin, että asiakashallintajärjestelmän asiakaskohtaisella etusivulla on oltava riittävät tiedot ensimmäisen asiakaskontaktin tueksi. Tietoa tulisi kerätä järjestelmällisesti, tarjousseurantajärjestelmän ylläpitäminen on tärkeää ja myyjä tarvitsee usein tukea toimialan yleisessä tuntemisessa. Organisaation on hyvä tuoda tutkimuksen tunnusluvut aktiviteetistä ja sen ennustamisesta selityksineen myyjien käytettäväksi myyjän oman aktiviteetin riittävän tason varmistamiseksi....
The purpose of this research thesis was to find out the key features of a business insurance salesman's customer relationship management system as the customers’ purchasing behaviour changes due to digitalization. Digitalization affects the way...
The purpose of this research thesis was to find out the key features of a business insurance salesman's customer relationship management system as the customers’ purchasing behaviour changes due to digitalization. Digitalization affects the way...
Tilinpäätösanalyysi Yritys X:lle
(Laurea-ammattikorkeakoulu, 2018)
kannattavuus oli ollut kasvussa, mutta liikevoittoprosentti oli silti negatiivinen. Negatiivisuus johtui siitä, että Yritys X:n tuotto koostui suurimmalta osin korko- ja rahoitustuotoista, joita ei liikevoittoprosentissa ole otettu huomioon...
The goal of this thesis was to find out what kind of financial situation Company X has at this moment. This research was made of with the help of financial statements analysis, which included the study of the percentage forms of financial statements...
The goal of this thesis was to find out what kind of financial situation Company X has at this moment. This research was made of with the help of financial statements analysis, which included the study of the percentage forms of financial statements...
Miten ja miksi yritykset hyödyntävät liiketoimintamalleja innovoinnissa? : näkökulma: prosessit
(Laurea-ammattikorkeakoulu, 2018)
business designia ja palvelumuotoilua. Liiketoimintamallit ovat vahvasti mukana innovointiprosesseissa ja valmiita liiketoimintamalleja käytetään apuna etenkin mietittäessä toimintamallia uusilla liiketoiminnan alueilla. Tutkimusvastauksissa painottui...
How and why companies are using business models in innovation processes? The subject on my thesis was how and why companies use business models when they innovate. Because the subject was quite wide I have limited it in this thesis to concern innovation processes. I tried to find ways how business models are involved in innovation processes. Service design has taken a big role in innovation processes and the aim was to find out how tools and methods, common in service design, have been taken in the innovation processes in Fin-land. The idea was to clarify how companies renew their innovation processes and what kind of help they might need. Assignment to this thesis came from Differo Oy which operates in the field of content marketing. In this thesis I used qualitative methods to solve what kind of innovation processes companies have. The main problem was to solve how companies use business models in their innovation processes and I also tried to find out what are the methods, tools and practices that companies would like to use in the future. It is important to understand current innovation processes, because it is a way to understand what kind of help companies need and want with renewal of innovation processes. The term Business Model could be understood in many ways. The business model in this thesis refers to the triangular model, created by Gassmann, where customer is always at the core and the corner points of the triangle are value proposition, profit mechanism and value chain. In the theoretical framework I explain Gassmann’s idea of business model and present different business models. I also present some tools as an examples of service design tools. In the theoretical framework I also present some examples of cases when a new business model has become a part of company’s way to do business or a company has renewed its old business model. Based on the results of this thesis companies want to renew their innovation processes. The aim is to create combination of business design and service design. Business models are strongly involved in the innovation processes as a part of innovation and when companies consider the business model for new business areas. Two things stand out from the answers: creating value for the customer and possibilities of new technologies. One challenge I noticed was that terms, like the term business model, can be understood in many different ways. It would be important to understand terms in the same way in order to discuss the same things in the innovation process. Other challenges were how to get new operating models in use and how to find right tools and methods for the innovation process. Further studies could explore: how to get common understanding of the meaning of terms used in innovation processes, would it create more innovations if innovation budget is separated from project and departmental budget and could company’s strategy be an obstacle to innovation....
How and why companies are using business models in innovation processes? The subject on my thesis was how and why companies use business models when they innovate. Because the subject was quite wide I have limited it in this thesis to concern innovation processes. I tried to find ways how business models are involved in innovation processes. Service design has taken a big role in innovation processes and the aim was to find out how tools and methods, common in service design, have been taken in the innovation processes in Fin-land. The idea was to clarify how companies renew their innovation processes and what kind of help they might need. Assignment to this thesis came from Differo Oy which operates in the field of content marketing. In this thesis I used qualitative methods to solve what kind of innovation processes companies have. The main problem was to solve how companies use business models in their innovation processes and I also tried to find out what are the methods, tools and practices that companies would like to use in the future. It is important to understand current innovation processes, because it is a way to understand what kind of help companies need and want with renewal of innovation processes. The term Business Model could be understood in many ways. The business model in this thesis refers to the triangular model, created by Gassmann, where customer is always at the core and the corner points of the triangle are value proposition, profit mechanism and value chain. In the theoretical framework I explain Gassmann’s idea of business model and present different business models. I also present some tools as an examples of service design tools. In the theoretical framework I also present some examples of cases when a new business model has become a part of company’s way to do business or a company has renewed its old business model. Based on the results of this thesis companies want to renew their innovation processes. The aim is to create combination of business design and service design. Business models are strongly involved in the innovation processes as a part of innovation and when companies consider the business model for new business areas. Two things stand out from the answers: creating value for the customer and possibilities of new technologies. One challenge I noticed was that terms, like the term business model, can be understood in many different ways. It would be important to understand terms in the same way in order to discuss the same things in the innovation process. Other challenges were how to get new operating models in use and how to find right tools and methods for the innovation process. Further studies could explore: how to get common understanding of the meaning of terms used in innovation processes, would it create more innovations if innovation budget is separated from project and departmental budget and could company’s strategy be an obstacle to innovation....
Miten ja miksi yritykset hyödyntävät business model innovointia?
(Laurea-ammattikorkeakoulu, 2018)
innovointiprosesseista. Tutkielma tehtiin osana Laurea-ammattikorkeakoulun ensimmäistä kertaa järjestettävää #ThesisHackhanketta, jossa tarkoituksena oli tehdä opinnäytetyö käyttäen Design sprint -työskentelymenetelmää ohjaavana viitekehyksenä.
Hankkeessa oli mukana...
The aim of the thesis was to find out the concept of business model innovation (BMI) and to understand how companies use different ways of innovating business models. The goal was to find development targets for the innovation processes of business models. The thesis was made as part of the #ThesisHack project for Laurea University of Applied Sciences, arranged for the first time, aiming to write a thesis using the Design Sprint method as a guiding framework. The project involved nine students. The project was commissioned by a consultant company on content strategy, Differo Oy, which seeks to use the project results to develop their business. In general, businesses can also benefit from the thesis in their efforts to improve their development and innovation processes. The framework of the thesis consisted of the concepts 'business model', 'innovation' and 'business model innovation', defined by research literature and frameworks on how to develop the business model innovation process. In particular, the Cambridge Business Model Innovation Process framework was examined. The thesis was conducted as a qualitative research and a collection of material was used for theme interviews. The project involved interviewing 30 employees involved in business development from 23 different companies. Some interviewees were interviewed several times. The nine students writing their theses in the project conducted partly in groups partly individually 43 interviews, on average about an hour length, which of all are used as background material of this thesis. For a detailed analysis of this thesis, 24 interviews were chosen, in which 17 persons were interviewed. The theme interviews were conducted both face-to-face and by phone. Interviews were transcribed and then analyzed by theming, focusing on key issues in innovation process. The question for the material was: "What is the core of innovation?", which deepened theming as an analytical method. Discussions and analyzes were discussed among members of the #ThesisHack group, giving new perspectives for analysis and the topic. The results showed that the biggest problems, but also the easiest development targets in companies are staff time usage, measurement of innovation work and understanding of its importance, as well as restructuring and implementation of a regular innovation process through the whole company. Companies do not have a unified view of what a business model or business model innovation is. Likewise, in research literature there is no consensus on these topics. The definition of concepts and the practical implementation of innovation in companies are important further research topics. The ‘Open innovation’ and ‘Co-reation'models in research literature needs to be further explored. It is also important to build innovation processes in organizations....
The aim of the thesis was to find out the concept of business model innovation (BMI) and to understand how companies use different ways of innovating business models. The goal was to find development targets for the innovation processes of business models. The thesis was made as part of the #ThesisHack project for Laurea University of Applied Sciences, arranged for the first time, aiming to write a thesis using the Design Sprint method as a guiding framework. The project involved nine students. The project was commissioned by a consultant company on content strategy, Differo Oy, which seeks to use the project results to develop their business. In general, businesses can also benefit from the thesis in their efforts to improve their development and innovation processes. The framework of the thesis consisted of the concepts 'business model', 'innovation' and 'business model innovation', defined by research literature and frameworks on how to develop the business model innovation process. In particular, the Cambridge Business Model Innovation Process framework was examined. The thesis was conducted as a qualitative research and a collection of material was used for theme interviews. The project involved interviewing 30 employees involved in business development from 23 different companies. Some interviewees were interviewed several times. The nine students writing their theses in the project conducted partly in groups partly individually 43 interviews, on average about an hour length, which of all are used as background material of this thesis. For a detailed analysis of this thesis, 24 interviews were chosen, in which 17 persons were interviewed. The theme interviews were conducted both face-to-face and by phone. Interviews were transcribed and then analyzed by theming, focusing on key issues in innovation process. The question for the material was: "What is the core of innovation?", which deepened theming as an analytical method. Discussions and analyzes were discussed among members of the #ThesisHack group, giving new perspectives for analysis and the topic. The results showed that the biggest problems, but also the easiest development targets in companies are staff time usage, measurement of innovation work and understanding of its importance, as well as restructuring and implementation of a regular innovation process through the whole company. Companies do not have a unified view of what a business model or business model innovation is. Likewise, in research literature there is no consensus on these topics. The definition of concepts and the practical implementation of innovation in companies are important further research topics. The ‘Open innovation’ and ‘Co-reation'models in research literature needs to be further explored. It is also important to build innovation processes in organizations....
Sosiaalisen median kehittämissuunnitelma digitaaliselle markkinointitoimistolle
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tarkoitus oli kehittää digitaalisen markkinointitoimiston sosiaalisen median kanavia niin, että yritys saa lisää näkyvyyttä sosiaalisessa mediassa, yrityksen positiivinen brändi- ja työnantajamielikuva vahvistuu ...
Kolmannet paikat oppimisympäristöinä ammattikorkeakouluopiskelijan näkökulmasta
(Laurea-ammattikorkeakoulu, 2018)
Viime vuosina projektiluontoisista töistä ja etätyöstä on tullut monille arkipäivää. Teknologian kehitys mahdollistaa työn tekemisen erilaisissa ympäristöissä ja liikkeessäkin, joten työ ei ole enää sidoksissa aikaan tai paikkaan. Työnteon tavoin...
In recent years project-based work and telework have become a common feature of daily work for many people. Technological development has enabled work to be done in different environments and even on the go, making jobs less dependent on time and place. In the same way that work is no longer reliant on the environment, teaching and learning are no longer dependent on classrooms and lecture halls. The subject of this thesis is the use of third places (e.g. coffee shops, libraries) as learning environments from the perspective of students at universities of applied sciences (UAS). The purpose of the study is to support learning in a university of applied sciences and to help the transition from school to working life through urban planning. The aim of the thesis is to examine the importance of third places as learning environments and their benefits for learning and professional growth. The thesis was commissioned by RAKLI ry, which is the Finnish Association of Building Owners and Construction Clients. The knowledge base used in this thesis consists of three main topics: the transformation of working and learning, learning environments and the third places. In discussing the first two topics the issues affecting working life and learning such as the advances in technology and new ways of working as well as the development of work environments and learning environments are considered. In the third topic, the definitions of learning environments and third places are discussed. The study was carried out as a qualitative research using two methods, semi-structural interviewing and observation. The aim in the interviews was to gain insight on the experiences of students who study at a university of applied sciences with the focus on the use of environments outside of school in teaching and independent studies. Observation was selected as a support method for interviewing to determine the use of pre-selected third places for work and study purposes. Based on the results obtained, it can be concluded that the role of third places as learning environments is not significant. Home and school are the preferred options for individual and group work. However, third places are considered useful for enabling a learning environment when home and school do not provide a suitable environment for studying or are not suitable for their location....
In recent years project-based work and telework have become a common feature of daily work for many people. Technological development has enabled work to be done in different environments and even on the go, making jobs less dependent on time and place. In the same way that work is no longer reliant on the environment, teaching and learning are no longer dependent on classrooms and lecture halls. The subject of this thesis is the use of third places (e.g. coffee shops, libraries) as learning environments from the perspective of students at universities of applied sciences (UAS). The purpose of the study is to support learning in a university of applied sciences and to help the transition from school to working life through urban planning. The aim of the thesis is to examine the importance of third places as learning environments and their benefits for learning and professional growth. The thesis was commissioned by RAKLI ry, which is the Finnish Association of Building Owners and Construction Clients. The knowledge base used in this thesis consists of three main topics: the transformation of working and learning, learning environments and the third places. In discussing the first two topics the issues affecting working life and learning such as the advances in technology and new ways of working as well as the development of work environments and learning environments are considered. In the third topic, the definitions of learning environments and third places are discussed. The study was carried out as a qualitative research using two methods, semi-structural interviewing and observation. The aim in the interviews was to gain insight on the experiences of students who study at a university of applied sciences with the focus on the use of environments outside of school in teaching and independent studies. Observation was selected as a support method for interviewing to determine the use of pre-selected third places for work and study purposes. Based on the results obtained, it can be concluded that the role of third places as learning environments is not significant. Home and school are the preferred options for individual and group work. However, third places are considered useful for enabling a learning environment when home and school do not provide a suitable environment for studying or are not suitable for their location....









