Haku
Viitteet 4391-4400 / 5020
Markkinointiviestintään integroidun sisäisen viestinnän kehittäminen - Case Funky Lady Oy
(Laurea-ammattikorkeakoulu, 2011)
Sisäisen viestinnän merkitys yrityksille on suuri, ja vain onnistuneella sisäisellä viestinnällä voidaan varmistaa ulkoisen viestinnän onnistuminen. Sisäinen viestintä luo työpaikoille yhteisöllisyyttä ja motivoi, sen avulla saatetaan henkilöstö...
to be arranged on an ad hoc basis, with people informing each other when or if they feel like it. The most important recommendation presented in this thesis is a communications calendar. This calendar lists trainings, marketing activities and other important...
to be arranged on an ad hoc basis, with people informing each other when or if they feel like it. The most important recommendation presented in this thesis is a communications calendar. This calendar lists trainings, marketing activities and other important...
Tapahtumamarkkinointi yrityksen sisäisessä markkinoinnissa : Case: Louder Oy, tapahtuman tuottaminen Hewlett Packardille
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö on toimintakeskeinen opinnäytetyö, jossa tarkastelen ja kuvaan tapahtumamarkkinointia yrityksiin kohdennetun tapahtumamarkkinoinnin valossa. Työ tehtiin tapahtumanjärjestämisen hankkeena, joka suoritettiin Louder Oy...
Event marketing as a part of company´s internal marketing Case: Louder Oy, event producing to Hewlett Packard This scholarly thesis is a practice based thesis where I observe and describe event marketing in the light of targeting event marketing for companies. The thesis was carried out as an event marketing project ordered by Louder Oy. The purpose of the project was to produce a private party for Hewlett Packard´s internal marketing. Project was executed between 3 January and 2 February 2011. The purpose of the practice based thesis was to make an information package on business event. The goal was to present and to bring out event marketing factors which make companies´ internal marketing procedures efficient and suitable. I also try to illustrate the facts in the creation of successful internal marketing. Functional descriptions supported by theory also give information on how to arrange an event for purposes other than supporting and building internal marketing. Base of observation was both source literature, data collected from working life environment and reflection of my own actions. It was not appropriate to handle theory only in one section. That is why the theory is discussed together with the functional description throughout the work. The objectives in this thesis where achieved quite well. The result was comprehensive information material on how to organize an event. I found several factors through both theory and activities which make internal marketing more effective. The thesis describes step by step elements and processes of event marketing which build internal marketing in companies....
Event marketing as a part of company´s internal marketing Case: Louder Oy, event producing to Hewlett Packard This scholarly thesis is a practice based thesis where I observe and describe event marketing in the light of targeting event marketing for companies. The thesis was carried out as an event marketing project ordered by Louder Oy. The purpose of the project was to produce a private party for Hewlett Packard´s internal marketing. Project was executed between 3 January and 2 February 2011. The purpose of the practice based thesis was to make an information package on business event. The goal was to present and to bring out event marketing factors which make companies´ internal marketing procedures efficient and suitable. I also try to illustrate the facts in the creation of successful internal marketing. Functional descriptions supported by theory also give information on how to arrange an event for purposes other than supporting and building internal marketing. Base of observation was both source literature, data collected from working life environment and reflection of my own actions. It was not appropriate to handle theory only in one section. That is why the theory is discussed together with the functional description throughout the work. The objectives in this thesis where achieved quite well. The result was comprehensive information material on how to organize an event. I found several factors through both theory and activities which make internal marketing more effective. The thesis describes step by step elements and processes of event marketing which build internal marketing in companies....
Tapahtumamarkkinoinnin kehittäminen Case: We Love Helsinki Tanssit
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön toimeksiantaja We Love Helsinki on helsinkiläisen Timo Santalan johtama tapahtumajärjestäjä ja verkkoyhteisö. We Love Helsinki järjestää yleisötapahtumia nimellä We Love Helsinki Tanssit, joissa musiikkina ...
Venäjän markkinat ja viranomaiskäytänteet suomalaisen vientiyrityksen näkökulmasta
(Laurea-ammattikorkeakoulu, 2011)
yrittäjät perustavat Venäjälle tytäryhtiön. Opinnäytetyö antaa ohjeita ensimmäisen yrityksen perustamiseen Venäjällä. Venäjä on sekä alueellisesti että toiminnallisesti monimuotoinen ja vaikka tietoja käytänteistä sekä rekisteröimisestä löytyy paljon eri...
The Russian market and regulatory practices in the perspective of Finnish export company The purpose of this study was to address the situation in the Russian market, regulatory practices, as well as the documentation necessary to get a company registered in Russia. Although Russia is Finland’s neighbor, the business world is very different in Finland and Russia. Finland complies with the EU imposed bylaw of foreign trade while Russia with the Russian Federation concerning foreign law. The Russian market is considered as a potentially beneficial opportunity. More Finnish entre-preneurs set up a subsidiary in Russia. The thesis gives more guidance on the establishment of an enterprise in Russia. Russia is regionally and functionally diversified, and even though it is possible to find information on practices and the registration on the Internet and in books, the thesis contains information that is collected from all of the most reliable data. The largest source of assistance in finding information for this thesis has been the Finnish-Russian Chamber of Commerce. Finnish-Russian Chamber of Commerce has information (on both Finnish and Russian language) about services, memberships, events, and business links....
The Russian market and regulatory practices in the perspective of Finnish export company The purpose of this study was to address the situation in the Russian market, regulatory practices, as well as the documentation necessary to get a company registered in Russia. Although Russia is Finland’s neighbor, the business world is very different in Finland and Russia. Finland complies with the EU imposed bylaw of foreign trade while Russia with the Russian Federation concerning foreign law. The Russian market is considered as a potentially beneficial opportunity. More Finnish entre-preneurs set up a subsidiary in Russia. The thesis gives more guidance on the establishment of an enterprise in Russia. Russia is regionally and functionally diversified, and even though it is possible to find information on practices and the registration on the Internet and in books, the thesis contains information that is collected from all of the most reliable data. The largest source of assistance in finding information for this thesis has been the Finnish-Russian Chamber of Commerce. Finnish-Russian Chamber of Commerce has information (on both Finnish and Russian language) about services, memberships, events, and business links....
Palvelun laatu lahjatavarakaupassa
(Laurea-ammattikorkeakoulu, 2011)
Lahja- ja sisustuskaupoilla on suhteellisen homogeeninen asiakaskunta. Selviytyäkseen kiristyvillä markkinoilla paras varmistuskeino on tyytyväinen asiakas. Jotta asiakas olisi tyytyväinen, hänen on saatava parasta mahdollista ...
Sosiaalinen media rekrytoinnissa : Case Proselectum Oy
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyömme tarkoituksena oli perehtyä sosiaaliseen mediaan rekrytoinnissa ja laatia kehityssuunnitelma sosiaalisessa mediassa näkymiselle toimeksiantajallemme Proselectum Oy:lle, joka on yksi johtavista rekrytointiyrityksistä Suomessa. Yritys...
Social media in recruitment The purpose of our thesis was to study the use of social media in recruitment and compose a development plan for social media for our client, Proselectum Oy, one of the leading recruitment companies in Finland, specializes in executive-, management-, and specialist level recruitment. The company’s roots are in the information and communication technology filed; however, over the years, the services have grown to extend into many other areas, such as industry, logistics, pharmacology, consumer goods, and wholesale trade. In the theoretical part of our thesis we evaluate social media as a communication channel currently and in the future. Also, we evaluate what social media is and what kind of impact it has on companies’ business. We charted the different channels in social media and how companies can develop their business through them. We compared which social media channels are the most popular in the world and which are the most popular among Finnish companies. Our situation analysis included both competitor mapping and SWOT analysis. The SWOT analysis reveals which strengths, possibilities, threats, and weaknesses a company might face while using social media in recruitment. By our competitor survey we could conclude that the use of channels of social media is not very wide-spread feasible in recruitment in Finland. Yet Finnish recruitment companies are participating in social media and are continually developing their business through social media. We have tried to establish a comprehensive and straightforward development plan with which Proselectum Oy may increase the coverage and visibility among the company’s target groups in the social media and also develop its recruitment processes and marketing by utilizing the social media. Ideas for our development plan were acquired through the study of theories and through work with the situation analysis....
Social media in recruitment The purpose of our thesis was to study the use of social media in recruitment and compose a development plan for social media for our client, Proselectum Oy, one of the leading recruitment companies in Finland, specializes in executive-, management-, and specialist level recruitment. The company’s roots are in the information and communication technology filed; however, over the years, the services have grown to extend into many other areas, such as industry, logistics, pharmacology, consumer goods, and wholesale trade. In the theoretical part of our thesis we evaluate social media as a communication channel currently and in the future. Also, we evaluate what social media is and what kind of impact it has on companies’ business. We charted the different channels in social media and how companies can develop their business through them. We compared which social media channels are the most popular in the world and which are the most popular among Finnish companies. Our situation analysis included both competitor mapping and SWOT analysis. The SWOT analysis reveals which strengths, possibilities, threats, and weaknesses a company might face while using social media in recruitment. By our competitor survey we could conclude that the use of channels of social media is not very wide-spread feasible in recruitment in Finland. Yet Finnish recruitment companies are participating in social media and are continually developing their business through social media. We have tried to establish a comprehensive and straightforward development plan with which Proselectum Oy may increase the coverage and visibility among the company’s target groups in the social media and also develop its recruitment processes and marketing by utilizing the social media. Ideas for our development plan were acquired through the study of theories and through work with the situation analysis....
Palvelut ja niiden hinnoittelu mainostoimistossa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää, miten kustannukset muodostuvat mainostoimiston palveluprosessissa ja miten hinnoittelumenetelmiä hyödyntäen voidaan saada projektista parempi myyntikate niin nyt kuin tulevaisuudessa. Opinnäytetyössä...
Services and their pricing in an advertising agency The purpose of the thesis was to examine how costs grow in an advertising agency´s service process and how to improve the present and future sales margin by utilizing pricing methods. The thesis will examine what services generally encompass and what the service provider must observe when building service unity and pricing services. The study project examines the success factors of a service enterprise and the importance of successful pricing in business. For example service packaging including hidden and supportive services might affect the pricing of services. The target of the study was to explore different pricing methods and find a method that best conforms to the needs of an advertising agency. The manufacturing price of the service process was compared to the actual charged rate and based on that it was possible to analyze the profitability of the service project. Although the pricing of the service process was found to be profitable, the company could use another method of pricing in order to achieve a better gross margin on sales. It is likely that profit will weaken depending on the method being used by the target company, if planning work takes more time than it first was budgeted. Often the method used in an advertising agency consists of cost based pricing. It was natural to use cost accounting when calculating the manufacturing price of the project. All the Case company´s fixed costs were included in the cost calculation. From the research of pricing methods it can be stated that the method based on used time or resources best suits the advertising agency. Pricing requires that the work for the service process is analyzed according to a detailed plan. It was noted that time-based pricing also requires the documentation of working hours....
Services and their pricing in an advertising agency The purpose of the thesis was to examine how costs grow in an advertising agency´s service process and how to improve the present and future sales margin by utilizing pricing methods. The thesis will examine what services generally encompass and what the service provider must observe when building service unity and pricing services. The study project examines the success factors of a service enterprise and the importance of successful pricing in business. For example service packaging including hidden and supportive services might affect the pricing of services. The target of the study was to explore different pricing methods and find a method that best conforms to the needs of an advertising agency. The manufacturing price of the service process was compared to the actual charged rate and based on that it was possible to analyze the profitability of the service project. Although the pricing of the service process was found to be profitable, the company could use another method of pricing in order to achieve a better gross margin on sales. It is likely that profit will weaken depending on the method being used by the target company, if planning work takes more time than it first was budgeted. Often the method used in an advertising agency consists of cost based pricing. It was natural to use cost accounting when calculating the manufacturing price of the project. All the Case company´s fixed costs were included in the cost calculation. From the research of pricing methods it can be stated that the method based on used time or resources best suits the advertising agency. Pricing requires that the work for the service process is analyzed according to a detailed plan. It was noted that time-based pricing also requires the documentation of working hours....
Pienyrittäjät ja taloushallinto - neuvontapalveluiden tuoma lisäarvo
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee taloushallinnon neuvontapalveluiden tuomaa lisäarvoa pienyrittäjän näkökulmasta. Opinnäytetyön tarkoituksena on kartoittaa case-yrityksen asiakasyritysten asenteita ja valmiuksia lisäarvopalveluita kohtaan. Työn avulla...
Small-scale Entrepreneurs and Financial Administration – Added Value of Counseling Services This thesis discusses financial administration and the added value of the counseling services especially from small-scale entrepreneurs’ point of view. The purpose of this thesis was to examine the attitudes and readiness of the clients of the case-enterprise to use counseling services. This thesis aims to find out if the clients are willing to purchase additional counseling services even though they are not statutory. The thesis consists of a theory section and a research. The research was conducted as a survey. The survey was distributed to the clients of the case enterprise in March 2011. The respondents were segmented beforehand by the revenue and the number of personnel. All the respondents were small-scale entrepreneurs. Then the results of the survey were compared to the present policy of the case-enterprise. Lastly it was considered how the case-enterprise should advance its business to serve its clients in the most effective way. The research indicates that every client is individual and there is not one procedure that fits for all. Generally, a small-scale company is the same thing as the entrepreneur himself and it is clear that the personality has an effect on the choices that are made in business. If the entrepreneur is open for new innovations and unprejudiced for becoming opportunities, purchasing the additional counseling services can be the way to reach new dimensions....
Small-scale Entrepreneurs and Financial Administration – Added Value of Counseling Services This thesis discusses financial administration and the added value of the counseling services especially from small-scale entrepreneurs’ point of view. The purpose of this thesis was to examine the attitudes and readiness of the clients of the case-enterprise to use counseling services. This thesis aims to find out if the clients are willing to purchase additional counseling services even though they are not statutory. The thesis consists of a theory section and a research. The research was conducted as a survey. The survey was distributed to the clients of the case enterprise in March 2011. The respondents were segmented beforehand by the revenue and the number of personnel. All the respondents were small-scale entrepreneurs. Then the results of the survey were compared to the present policy of the case-enterprise. Lastly it was considered how the case-enterprise should advance its business to serve its clients in the most effective way. The research indicates that every client is individual and there is not one procedure that fits for all. Generally, a small-scale company is the same thing as the entrepreneur himself and it is clear that the personality has an effect on the choices that are made in business. If the entrepreneur is open for new innovations and unprejudiced for becoming opportunities, purchasing the additional counseling services can be the way to reach new dimensions....
Yleisöosallistaminen osana matkanjärjestäjäyritysten tuotekehitystä
(Laurea-ammattikorkeakoulu, 2011)
käyttäjäinnovoinnin ja käyttäjäarviointien tuottamiseksi. Lisäksi tavoitteenamme oli selvittää, miten matkanjärjestäjäyritykset hyödyntävät sosiaalista mediaa ja miten yleisöosallistaminen käsitetään matkatuotekehityksen osana. Lopullinen päämäärämme oli tuottaa...
The crowdsourcing as a part of tour operator company’s product development The subject of this thesis deals with the possibility to exploit social media in support of product development in tour operator companies. The central method for that is crowdsourcing that is based on customer focused product development. As target group for our study we chose Finnish tour operator companies which have the largest turnover and who already have created visibility in social media. The purpose of this thesis was to discover the methods of crowdsourcing to produce user innovation and user evaluation in social media. Our goal was also to explore how tour operator companies benefit from social media and how crowdsourcing is seen as a part of product development. Our final goal was to produce instructions on how to start crowdsourcing and how to maintain it as a key part of the tour operator company’s operations based on the theoretical context and interview material. We used a theme interview in our qualitative thesis work. We selected three of the biggest tour operator companies of sales for the interview to back up the theoretical research. To gather as comprehensive and current theoretical material as possible we used foreign sources, because the method of crowdsourcing is not yet generally in use in Finland. The theme interview showed that the large tour operator companies need directions in crowdsourcing in social media from the product development point of view. It also became clear, that the target companies used social media for marketing. Tour operator companies do not actively gather customer feedback and evaluations from social media. However, this type of reciprocality is experienced as a positive opportunity in the future....
The crowdsourcing as a part of tour operator company’s product development The subject of this thesis deals with the possibility to exploit social media in support of product development in tour operator companies. The central method for that is crowdsourcing that is based on customer focused product development. As target group for our study we chose Finnish tour operator companies which have the largest turnover and who already have created visibility in social media. The purpose of this thesis was to discover the methods of crowdsourcing to produce user innovation and user evaluation in social media. Our goal was also to explore how tour operator companies benefit from social media and how crowdsourcing is seen as a part of product development. Our final goal was to produce instructions on how to start crowdsourcing and how to maintain it as a key part of the tour operator company’s operations based on the theoretical context and interview material. We used a theme interview in our qualitative thesis work. We selected three of the biggest tour operator companies of sales for the interview to back up the theoretical research. To gather as comprehensive and current theoretical material as possible we used foreign sources, because the method of crowdsourcing is not yet generally in use in Finland. The theme interview showed that the large tour operator companies need directions in crowdsourcing in social media from the product development point of view. It also became clear, that the target companies used social media for marketing. Tour operator companies do not actively gather customer feedback and evaluations from social media. However, this type of reciprocality is experienced as a positive opportunity in the future....
Sihteeri notaareiden työparina Vantaan käräjäoikeudessa
(Laurea-ammattikorkeakoulu, 2011)
Oikeustieteen maisterin tutkinnon suorittanut henkilö voi hakea auskultantiksi käräjäoikeuteen. Tuomioistuinharjoittelu eli auskultointi kestää vuoden. Notaareiden työtehtäviin kuuluu heidän toimivaltaansa kuuluvien asioiden käsitteleminen ja ratkaiseminen jotka on lueteltu käräjäoikeuslaissa.
Hallitus on tehnyt esityksen Eduskunnalle tuomioistuinharjoittelua koskevaksi lainsäädännöksi HE 278/2010. Esityksessä on ehdotettu lakimuutoksia, joiden myötä notaarit voisivat mm. suorittaa osan harjoittelusta hovi- ja hallinto-oikeuksissa ja notaareiden ratkaisuoikeudet aikaistuisivat.
Vantaan käräjäoikeudessa auskultoi viisi notaaria vuonna 2010. Monissa käräjäoikeuksissa notaareilla on sihteeri avustamassa heitä työssään, mutta Vantaan käräjäoikeudessa tällaista käytäntöä ei ole ollut vuosiin. Oikeustradenomikoulutukseeni liittyvän opinnäytetyön tavoitteena oli selvittää, miten Vantaan käräjäoikeus hyötyisi siitä, että tuomioistuinharjoittelua suorittavilla notaareilla olisi sihteeri avustamassa heitä työssään ja millainen työnjako toimisi parhaiten notaareiden ja sihteereiden välillä.
Opinnäytetyöni lähteinä käytin prosessioikeudellista lainsäädäntöä ja kirjallisuutta sekä lain esitöitä. Lisäksi tein tiedonhankintatarkoituksessa haastatteluita ja kyselyitä eräisiin käräjäoikeuksiin, joissa notaareilla on käytössään sihteerityövoimaa.
Mikäli Vantaalle saataisiin notaareille oma sihteeri, jäisi heille enemmän aikaa itse ratkaisutyölle joka harjoittelun tarkoituksena on. Sihteerityöt työllistävät tällä hetkellä notaareita paljon, joten vaarana voi olla, että harjoittelu menettää tämän vuoksi merkitystään.
Toivon, että opinnäytetyöstäni on hyötyä Vantaan käräjäoikeudelle mahdollisen sihteerin hankinnassa ja työtehtävien selvittämisessä....
used in many years. The goal with my thesis related to my education of Bachelor of Business Administration in justice was to find out, how the district court of Vantaa would benefit from notaries performing their court training having their own...
used in many years. The goal with my thesis related to my education of Bachelor of Business Administration in justice was to find out, how the district court of Vantaa would benefit from notaries performing their court training having their own...









