Haku
Viitteet 4411-4420 / 5020
Oikeusjärjestelmää tutuksi koululaisille : case: Helsingin käräjäoikeuden esittelyvideo
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyömme tarkoitus on toteuttaa sujuvasti koululaisten vierailut Helsingin käräjäoikeuteen. Tämän vuoksi suunnittelimme ja toteutimme yhdessä Helsingin tekniikan alan oppilaitoksen Heltechin opiskelijoiden kanssa esittelyvideon Helsingin...
The Finnish Legal System as Explained for Schoolchildren : case: The District Court of Helsinki presentation video The purpose of our thesis is to carry out smoothly visits of school groups to the District Court of Helsinki. This is why we planned and created a presentation video about the District Court of Helsinki in co-operation with Helsinki City College of Technology. Every week, several school groups visit the District Court of Helsinki. During these visits, the groups listen to a brief presentation of the Finnish legal system and court functions. In addition, they get a short explanation of how a court case proceeds. In the District Court of Helsinki, making a video presentation, which could be of use when arranging the visits, has been under discussion. The basis of our thesis is this presentation video, and by making the video, we are going to help the Secretary of the District Court, in her work. The purpose of the video is that the pupils will watch it at school before they come to visit the District Court. Our thesis has two parts: a documentary video and a written part, and these parts are connected to each other. We have planned the content of the video together with the District Court of Helsinki and a filming crew from the Helsinki City College of Technology. In the video, we show imaginary court cases, introduce the persons present in the court, tell general information about the District Court of Helsinki and give advice on what to take into account when visiting the courthouse. We chose to give information about basic legal matters that everyone can encounter in their lives, such as divorce and undisputed civil cases. In the video, legal theory is demonstrated by examples that are of interest to young people....
The Finnish Legal System as Explained for Schoolchildren : case: The District Court of Helsinki presentation video The purpose of our thesis is to carry out smoothly visits of school groups to the District Court of Helsinki. This is why we planned and created a presentation video about the District Court of Helsinki in co-operation with Helsinki City College of Technology. Every week, several school groups visit the District Court of Helsinki. During these visits, the groups listen to a brief presentation of the Finnish legal system and court functions. In addition, they get a short explanation of how a court case proceeds. In the District Court of Helsinki, making a video presentation, which could be of use when arranging the visits, has been under discussion. The basis of our thesis is this presentation video, and by making the video, we are going to help the Secretary of the District Court, in her work. The purpose of the video is that the pupils will watch it at school before they come to visit the District Court. Our thesis has two parts: a documentary video and a written part, and these parts are connected to each other. We have planned the content of the video together with the District Court of Helsinki and a filming crew from the Helsinki City College of Technology. In the video, we show imaginary court cases, introduce the persons present in the court, tell general information about the District Court of Helsinki and give advice on what to take into account when visiting the courthouse. We chose to give information about basic legal matters that everyone can encounter in their lives, such as divorce and undisputed civil cases. In the video, legal theory is demonstrated by examples that are of interest to young people....
Asiakasneuvoja uutena palvelumallina ja sen soveltuvuus : Case: Nordea
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tavoitteena oli selvittää uuden palvelumallin soveltumista Nordean erilaisiin ja erikokoisiin konttoreihin. Tutkimuksen tarkoituksena oli selvittää asiakkaiden tietämystä asiakasneuvojan palveluista, miten tarpeelliseksi...
SEPA jäsenvaltioiden sisäisessä maksuliikenteessä
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena on tutkia yhtenäistä euromaksualuetta (Single Euro Payments Area, SEPA) ja paneutua tarkemmin sen kolmeen jäsenvaltioon: Saksaan, Ranskaan ja Slovakiaan. Opinnäytetyö on laadittu Metsäliitto-konsernin rahoitusyhtiön...
SEPA in payments traffic inside the member states The purpose of this thesis is to examine the Single Euro Payments Area (SEPA) and it has been conducted at the request of Metsä Group Financial Services Oy. This study focuses on an examination of three SEPA countries, which are Germany, France and Slovakia. The results of the study should give valuable information to the client about the state of SEPA implementation in those three countries. The purpose of SEPA is to unify the payment practices throughout Europe. At the moment SEPA recognizes three different non-cash payment services, which are the Credit Transfer, the Direct Debit and the Payment Cards. Due to the nature of the Metsä Group Financial Services Oy’s operations the thesis will mostly focus on SEPA Credit Transfer. The subject of this thesis is relatively new and also highly topical. Due to the novelty of the topic there is not much updated literature written about it and that is why the importance of the Internet-based sources is considerable. In addition to the use of electronic sources, several interviews were conducted to get a broader aspect to the thesis. The interviewees were selected from within the Metsä Group Financial Services Oy and from Nordea Bank, and also from the Federation of Finnish Financial Services which coordinates the SEPA project in Finland. The transition to the SEPA has been underway for about three years but still most of the member states are in a very early stage of the implementation. In Finland the deadline for implementing SEPA Credit Transfers has been the end of 2010. Despite the deadline the banks are allowed to offer old standards for credit transfers as an additional service until the end of October 2011. In the rest of Europe the situation regarding SEPA implementation is not as clear as it is in Finland. Of the three countries that were investigated for this thesis, France was the only one which had set a clear deadline for SEPA credit transfers and that deadline is the end of 2011. In the largest economy in Europe, Germany, there has been no official end date for SEPA implementation. Germany has been very reluctant to introduce new standards. Despite the early state of the German SEPA implementation project the worst situation at the moment is in Slovakia. Slovakia has set a deadline for implementation for the second half of 2012, but currently it has one of the lowest amounts of SEPA payments in whole SEPA region. Regulation of the European Union, which takes effect in the summer of 2011, will set a binding deadline to February of 2013 for implementation of SEPA Credit Transfers. As a result of uniform payment standards and all binding regulations, corporations can centralize their payments traffic and thereby achieve the improvements. All payment traffic that happens between SEPA countries can be settled from any part of the area and therefore it is possible to create a Payment Factory. Due to the Payment Factory it is possible to reduce the number of bank accounts, which will give a better position in negotiations between corporations and banks....
SEPA in payments traffic inside the member states The purpose of this thesis is to examine the Single Euro Payments Area (SEPA) and it has been conducted at the request of Metsä Group Financial Services Oy. This study focuses on an examination of three SEPA countries, which are Germany, France and Slovakia. The results of the study should give valuable information to the client about the state of SEPA implementation in those three countries. The purpose of SEPA is to unify the payment practices throughout Europe. At the moment SEPA recognizes three different non-cash payment services, which are the Credit Transfer, the Direct Debit and the Payment Cards. Due to the nature of the Metsä Group Financial Services Oy’s operations the thesis will mostly focus on SEPA Credit Transfer. The subject of this thesis is relatively new and also highly topical. Due to the novelty of the topic there is not much updated literature written about it and that is why the importance of the Internet-based sources is considerable. In addition to the use of electronic sources, several interviews were conducted to get a broader aspect to the thesis. The interviewees were selected from within the Metsä Group Financial Services Oy and from Nordea Bank, and also from the Federation of Finnish Financial Services which coordinates the SEPA project in Finland. The transition to the SEPA has been underway for about three years but still most of the member states are in a very early stage of the implementation. In Finland the deadline for implementing SEPA Credit Transfers has been the end of 2010. Despite the deadline the banks are allowed to offer old standards for credit transfers as an additional service until the end of October 2011. In the rest of Europe the situation regarding SEPA implementation is not as clear as it is in Finland. Of the three countries that were investigated for this thesis, France was the only one which had set a clear deadline for SEPA credit transfers and that deadline is the end of 2011. In the largest economy in Europe, Germany, there has been no official end date for SEPA implementation. Germany has been very reluctant to introduce new standards. Despite the early state of the German SEPA implementation project the worst situation at the moment is in Slovakia. Slovakia has set a deadline for implementation for the second half of 2012, but currently it has one of the lowest amounts of SEPA payments in whole SEPA region. Regulation of the European Union, which takes effect in the summer of 2011, will set a binding deadline to February of 2013 for implementation of SEPA Credit Transfers. As a result of uniform payment standards and all binding regulations, corporations can centralize their payments traffic and thereby achieve the improvements. All payment traffic that happens between SEPA countries can be settled from any part of the area and therefore it is possible to create a Payment Factory. Due to the Payment Factory it is possible to reduce the number of bank accounts, which will give a better position in negotiations between corporations and banks....
Hertz Autovuokraamon sisäisen viestinnän kehittäminen
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tarkoituksena oli selvittää sisäisen viestinnän toimivuutta Hertz Autovuokraamon toimipisteiden henkilökunnan näkökulmasta. Tämä tarkoitus jaettiin kahteen tutkimusongelmaan: Miten sisäinen viestintä toimii Hertz Autovuokraamossa ja...
Analysis of internal communications at Hertz The purpose of this thesis was to examine the internal communications of Hertz car rental’s internal communications from the point of view of employees of operations division. This purpose was divided into two research problems: How well internal communications work at Hertz and for what kind of developments is there a need in the opinion of the staff. The theoretical framework consists of theories of internal communications and communications culture. This framework has mainly been based on the views of Åberg and Juholin. Locations of First Rent A Car Finland Oy, a company which operates the Hertz brand in Finland, were the focus of this study. The research method used was quantitative survey which was executed as a questionnaire survey. The research material consists of the answers to this survey. 77 survey forms were sent and response percentage was 33.8. General opinion of the staff regarding internal communications, how much information was received regarding e.g. instructions and general flow, quantity and quality of information were some of the objects studied. Results were compiled from the returned survey forms. It can be deduced from the results that the staff of Hertz car rental’s operations division is mostly satisfied with internal communications. There is, however, room for improvement in the adequacy of information and in receiving feedback. Suggestions for development of internal communications were made as a result of this study. Based on the answers received the intranet system in use called Boxi was found to be the most important channel of receiving and finding information. Based on this the first suggestion was to make instructions in Boxi clearer and more up-to-date. The second suggestion was to emphasize the importance of internal communications to all employees. The third suggestion made was to monitor the status of internal communications regularly from now on....
Analysis of internal communications at Hertz The purpose of this thesis was to examine the internal communications of Hertz car rental’s internal communications from the point of view of employees of operations division. This purpose was divided into two research problems: How well internal communications work at Hertz and for what kind of developments is there a need in the opinion of the staff. The theoretical framework consists of theories of internal communications and communications culture. This framework has mainly been based on the views of Åberg and Juholin. Locations of First Rent A Car Finland Oy, a company which operates the Hertz brand in Finland, were the focus of this study. The research method used was quantitative survey which was executed as a questionnaire survey. The research material consists of the answers to this survey. 77 survey forms were sent and response percentage was 33.8. General opinion of the staff regarding internal communications, how much information was received regarding e.g. instructions and general flow, quantity and quality of information were some of the objects studied. Results were compiled from the returned survey forms. It can be deduced from the results that the staff of Hertz car rental’s operations division is mostly satisfied with internal communications. There is, however, room for improvement in the adequacy of information and in receiving feedback. Suggestions for development of internal communications were made as a result of this study. Based on the answers received the intranet system in use called Boxi was found to be the most important channel of receiving and finding information. Based on this the first suggestion was to make instructions in Boxi clearer and more up-to-date. The second suggestion was to emphasize the importance of internal communications to all employees. The third suggestion made was to monitor the status of internal communications regularly from now on....
Hyvinvoivan työyhteisön merkitys työhyvinvoinnille : Case: Teknologiakeskus TechVilla Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tavoitteena oli tutkia, kuinka Teknologiakeskus TechVilla Oy:n asiakkaiden työhyvinvointiin vaikuttavat asiat ovat muuttuneet vuosien 2008 ja 2010 välillä. Koska näkökulma on tässä työssä yhteisöllisyyttä ja vuorovaikutussuhteita...
The importance of well-being in prosperous working community The purpose of this thesis was to find out how TechVilla Technology Ltd's customers' well-being was affected by changes between 2008 and 2010. Because the perspective in this thesis emphasizes interplay within the community the issues to be studied were connected to TechVilla’s facilities, the quality of services and value-added elements. The study was conducted by quantitative research methods. TechVilla’s corporate members were e-mailed an invitation to an interview, and the respondents participated in the study by answering a Laurea email questionnaire. Thereafter, the responses were analysed by Excel and SPSS statistical software. The study shows that TechVilla’s customers are quite happy with the offered facilities and services. The answers were divided concerning the concrete benefits of a social network. The theory section deals with the role of a prosperous workplace. In addition to general well-being issues, matters affecting the functioning of the community are also dealt with. A well-being and efficient working environment means a lot to a company's success....
The importance of well-being in prosperous working community The purpose of this thesis was to find out how TechVilla Technology Ltd's customers' well-being was affected by changes between 2008 and 2010. Because the perspective in this thesis emphasizes interplay within the community the issues to be studied were connected to TechVilla’s facilities, the quality of services and value-added elements. The study was conducted by quantitative research methods. TechVilla’s corporate members were e-mailed an invitation to an interview, and the respondents participated in the study by answering a Laurea email questionnaire. Thereafter, the responses were analysed by Excel and SPSS statistical software. The study shows that TechVilla’s customers are quite happy with the offered facilities and services. The answers were divided concerning the concrete benefits of a social network. The theory section deals with the role of a prosperous workplace. In addition to general well-being issues, matters affecting the functioning of the community are also dealt with. A well-being and efficient working environment means a lot to a company's success....
Työhyvinvoinnin kehittäminen Hyriassa
(Laurea-ammattikorkeakoulu, 2011)
tarkoitettujen palveluiden vertailemisen. Opinnäytetyössä on käsitelty myös ikäjohtamista ja niitä menetelmiä, joilla johdetaan ikääntyvää henkilöstöä ja ylläpidetään heidän työkykyään. Opinnäytetyö on osa Hyria Oy:n työterveyshuollon työkyvyn ja -hyvinvoinnin...
Developing of Wellbeing at Work in Hyria Ltd The aim of this thesis was to give a compact information package about the services provided by public authorities, insurance companies and private sector for maintaining work ability. It has been presented in the appendices of this thesis. The appendices were given to the ordering party, Hyria Ltd as soon as the information was ready to hand over. The method used in the study is based on project work. In the thesis there has been an assessment of wellbeing at work including work ability. From the wellbeing at work perspective there has been considered its various problems and different solutions as well as the legislation controlling wellbeing at work in its most important parts. The work ability chapter consists of statutory occupational health care and the comparison of the services maintaining work ability provided by the different pension insurance companies. The thesis has also dealt with the age management and the methods used for managing the ageing personnel and maintaining their work ability. The thesis is a part of the development of work ability and wellbeing at work in Hyria´s occupational health care. The theory part of the thesis is based on the literature dealing with human resources management, work ability and wellbeing at work. Passages have been taken from the literature helping Hyria Ltd to develop their personnel strategy. Furthermore, Hyria Ltd has given extra material concerning wellbeing at work and the organization of the company which has also been taken into consideration in the thesis. The appendices consist of memoranda and tables of the services and their terms provided by The Social Insurance Institution of Finland, the labour authorities and some of the most important pension insurance companies. In the appendices there can also be seen studies of the services provided by the private companies for maintaining work ability. Hyria Ltd has already received the information related to the appendices during the preparing of the thesis. The thesis forms an informative summary of the wellbeing at work and the present services provided by the different acting partners....
Developing of Wellbeing at Work in Hyria Ltd The aim of this thesis was to give a compact information package about the services provided by public authorities, insurance companies and private sector for maintaining work ability. It has been presented in the appendices of this thesis. The appendices were given to the ordering party, Hyria Ltd as soon as the information was ready to hand over. The method used in the study is based on project work. In the thesis there has been an assessment of wellbeing at work including work ability. From the wellbeing at work perspective there has been considered its various problems and different solutions as well as the legislation controlling wellbeing at work in its most important parts. The work ability chapter consists of statutory occupational health care and the comparison of the services maintaining work ability provided by the different pension insurance companies. The thesis has also dealt with the age management and the methods used for managing the ageing personnel and maintaining their work ability. The thesis is a part of the development of work ability and wellbeing at work in Hyria´s occupational health care. The theory part of the thesis is based on the literature dealing with human resources management, work ability and wellbeing at work. Passages have been taken from the literature helping Hyria Ltd to develop their personnel strategy. Furthermore, Hyria Ltd has given extra material concerning wellbeing at work and the organization of the company which has also been taken into consideration in the thesis. The appendices consist of memoranda and tables of the services and their terms provided by The Social Insurance Institution of Finland, the labour authorities and some of the most important pension insurance companies. In the appendices there can also be seen studies of the services provided by the private companies for maintaining work ability. Hyria Ltd has already received the information related to the appendices during the preparing of the thesis. The thesis forms an informative summary of the wellbeing at work and the present services provided by the different acting partners....
Asiakasverkoston laajentaminen : Case: Tank Indoor Oy
(Laurea-ammattikorkeakoulu, 2011)
Toiminnallisen opinnäytetyöni tavoitteena oli tehdä yhteistyöprojektille suunnitelma, joka palvelee projektia ja sen etenemistä. Lähtökohtana oli, että suunnitelma tukee yhteistyöprojektin arvoja, visiota ja missiota, mikä auttaa yritystä pääsemään...
Amplification the customers market : Case: Tank Indoor Oy The goal of my thesis is to create a plan for the project, which is based on the values, the vision and the mission of the project. The purpose of this work is to a create project plan that will serve the project and its progression and also help to reach the goals that have been set. I will also present my own ideas and opinions in this plan, which I got from literate related to this subject and different kinds of seminars. Two companies operating in the furniture sector named Tank Indoor Ltd. and Isku Home Ltd. have signed a co-operation agreement at the end of the year 2010. The purpose of this co-operation is that Tank Indoor will open its own departments in each of Isku Homes’ 32 stores, which helps them both to reach new customers and to receive visibility. I have made a project plan for this co-operation, which includes the starting point, targets for the project and all the different steps on the way. I have tried to make this project plan as logical and simple as possible and to find the right operation models to help the project to reach its target. I have especially highlighted the vision, the mission and the values of this project, since these three issues will move the project forward and will help me to plan the right kind of strategy for this project. The project results cannot be indicated yet, because all the departments have not been built yet, and it will be completed in next year. Nevertheless, I will go through the indicators with which the results can be measured in the future to help to evaluate the attainment of the objectives and to answer questions: Where have we failed? Where have we succeeded? The indicators of the projects success can be evaluated as early as next summer. Instead the success of management and employees can be evaluated a bit earlier and it s profitable to start taking advantage of these evaluations right away, so that the atmosphere of the project and co-operation between employees will function and everybody gets along and enjoys the project....
Amplification the customers market : Case: Tank Indoor Oy The goal of my thesis is to create a plan for the project, which is based on the values, the vision and the mission of the project. The purpose of this work is to a create project plan that will serve the project and its progression and also help to reach the goals that have been set. I will also present my own ideas and opinions in this plan, which I got from literate related to this subject and different kinds of seminars. Two companies operating in the furniture sector named Tank Indoor Ltd. and Isku Home Ltd. have signed a co-operation agreement at the end of the year 2010. The purpose of this co-operation is that Tank Indoor will open its own departments in each of Isku Homes’ 32 stores, which helps them both to reach new customers and to receive visibility. I have made a project plan for this co-operation, which includes the starting point, targets for the project and all the different steps on the way. I have tried to make this project plan as logical and simple as possible and to find the right operation models to help the project to reach its target. I have especially highlighted the vision, the mission and the values of this project, since these three issues will move the project forward and will help me to plan the right kind of strategy for this project. The project results cannot be indicated yet, because all the departments have not been built yet, and it will be completed in next year. Nevertheless, I will go through the indicators with which the results can be measured in the future to help to evaluate the attainment of the objectives and to answer questions: Where have we failed? Where have we succeeded? The indicators of the projects success can be evaluated as early as next summer. Instead the success of management and employees can be evaluated a bit earlier and it s profitable to start taking advantage of these evaluations right away, so that the atmosphere of the project and co-operation between employees will function and everybody gets along and enjoys the project....
Laadunhallintajärjestelmän rakentaminen ja käyttöönotto asiantuntijaorganisaatiossa
(Laurea-ammattikorkeakoulu, 2011)
Tämän toimintakeskeisen opinnäytetyön tarkoituksena oli laadunhallintajärjestelmän laatiminen ja käyttöönotto tilitoimistoon. Laadunhallintajärjestelmän viitekehykseksi valittiin ISO 9001:2008 –standardi.
Opinnäytetyön ...
Rintaliivien verkkokaupan markkinat Suomessa
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoitus oli selvittää rintaliivien verkkokaupan markkinoita Suomessa. Työn toimeksiantaja on yksityinen henkilö, Anu Merinen, joka suunnitteli perustavansa verkkokaupan, jossa myydään edullisia, kauniita ja harvinaisenkokoisia...
The market for brassiere e-commerce in Finland The purpose of this thesis was to research and analyze the market for brassiere e-commerce in Finland. The thesis was commissioned by Anu Merinen, an entrepreneur planning to develop the e-commerce market for brasseries, with an emphasis on attractive, competitively-priced brasseries in uncommon sizes. To gather information about potential and existing markets for brassiere e-commerce a survey was performed at the Osaava Nainen- trade fair in Turku on 29th October 2010. The research was quantitative and 100 persons answered the survey. Cluster sampling was used to collect the responses which were then analyzed using correspondence analysis. From the results of the survey it can be concluded that the concept of brassiere e-commerce was unpopular among the polled. Over a third stated that they did not want to buy brassieres via the Internet. Those who would buy brassieres via Internet wanted to pay less than if they bought them from the store. The most likely potential customers for brassiere e-commerce are those who have uncommon but not extremely rare-sized breasts. The main problem of buying brassieres via the Internet was that customers would not be able to the product on when shopping. Choosing the correct size, returning the product and the habit of buying brassieres from original stores were also mentioned as potential problems. According to the results of the survey it can be concluded that the business idea devised by Anu Merinen is very risky due to the low number of customers and high number of competitors. Even though the e-commerce is continuously growing, the conclusion of this survey is that brasseries are not the product that consumers want to buy from e-commerce. For this reason it might be better to find other ways of supplying attractive, competitively-priced brassieres in uncommon sizes to the market....
The market for brassiere e-commerce in Finland The purpose of this thesis was to research and analyze the market for brassiere e-commerce in Finland. The thesis was commissioned by Anu Merinen, an entrepreneur planning to develop the e-commerce market for brasseries, with an emphasis on attractive, competitively-priced brasseries in uncommon sizes. To gather information about potential and existing markets for brassiere e-commerce a survey was performed at the Osaava Nainen- trade fair in Turku on 29th October 2010. The research was quantitative and 100 persons answered the survey. Cluster sampling was used to collect the responses which were then analyzed using correspondence analysis. From the results of the survey it can be concluded that the concept of brassiere e-commerce was unpopular among the polled. Over a third stated that they did not want to buy brassieres via the Internet. Those who would buy brassieres via Internet wanted to pay less than if they bought them from the store. The most likely potential customers for brassiere e-commerce are those who have uncommon but not extremely rare-sized breasts. The main problem of buying brassieres via the Internet was that customers would not be able to the product on when shopping. Choosing the correct size, returning the product and the habit of buying brassieres from original stores were also mentioned as potential problems. According to the results of the survey it can be concluded that the business idea devised by Anu Merinen is very risky due to the low number of customers and high number of competitors. Even though the e-commerce is continuously growing, the conclusion of this survey is that brasseries are not the product that consumers want to buy from e-commerce. For this reason it might be better to find other ways of supplying attractive, competitively-priced brassieres in uncommon sizes to the market....
Markkinatutkimus Laurea Lohjan Terveystorille
(Laurea-ammattikorkeakoulu, 2011)
Laurea Lohjan Terveystori on sairaanhoitajaopiskelijoiden oppimisympäristö, jonka ensisijaisena tavoitteena on toimia ammattitaitoa edistävänä harjoittelupaikkana sairaanhoitajaopiskelijoille. Tämän tutkielmatyyppisen opinnäytetyön tarkoituksena oli markkinatutkimuksen avulla selvittää kysyntä Terveystorin toiminnalle kuluttajamarkkinoiden osalta. Lisäksi opinnäytetyössä pyrittiin kartoittamaan Terveystorin tunnettuus sen toiminta-alueella eli Lohjan alueella sekä mahdolliset esteet Terveystorin palvelujen käytölle. Opinnäytetyön tavoitteena oli kyselyn tulosten pohjalta segmentoida kohdemarkkinat markkinasegmenteiksi sekä positioida Terveystori.
Opinnäytetyön teoreettinen viitekehys rakennettiin tukemaan markkinatutkimusta ja sen lopputuotosta mahdollisimman hyvin. Teoreettinen viitekehys rakentui seuraavista aihealueista: markkinatutkimus, markkinat, segmentointi, asemointi, terveyspalvelut. Opinnäyte toteutettiin kvantitatiivisena eli määrällisenä tutkimuksena käyttäen tiedonkeruumenetelmänä strukturoitua kyselylomaketta. Vastauksia saatiin yhteensä 95 kappaletta (N=95).
Kyselykartoituksessa selvisi, että kysyntä Terveystorin toiminnalle korostui eläkeikäisten ja työttömien keskuudessa. Terveystori oli melko hyvin tunnettu toiminta-alueellaan ja oli tehnyt toimintaansa tutuksi parhaiten eri tilaisuuksiin osallistumalla. Yleisin este Terveystorin palvelujen käytölle oli julkisten terveyspalvelujen käyttö Terveystorin palvelujen sijaan.
Tulosten pohjalta laadittiin tavoitteiden mukaisesti markkinasegmenttien mallinnus, mikä hyödyttää Terveystoria muun muassa markkinointitoimenpiteiden kohdentamisessa. Lisäksi Terveystori asemoitiin sairauksia ennaltaehkäiseväksi, terveyttä edistäväksi matalan kynnyksen palvelupaikaksi.
Jatkotutkimustoimenpiteinä esitettiin organisaatiomarkkinoiden kysynnänkartoitusta. Kokonaisvaltaisen markkinatiedon pohjalta voidaan jatkotoimenpiteenä laatia markkinointisuunnitelma....
concentrating in the consumer markets. A further aim of the thesis was to find out the awareness of Terveystori and the possible obstacles to use Terveystori’s services. The goal of the thesis is to segment target markets and determine Terveystori’s position...
concentrating in the consumer markets. A further aim of the thesis was to find out the awareness of Terveystori and the possible obstacles to use Terveystori’s services. The goal of the thesis is to segment target markets and determine Terveystori’s position...









