Haku
Viitteet 4431-4440 / 5020
Kulkuneuvojen sähköisen huoltokirjan lanseeraussuunnitelma Case: Huoltopassi.com
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön toimeksiantajana toimi IT-Solutions Finland -niminen, erilaisia internet-pohjaisia ratkaisuja toteuttava yritys. Tutkimuksen taustalla on yli vuoden kestänyt tuotekehitysprojekti. IT-Solutions Finland on ...
Sosiaalinen media business to business -yritysmaailmassa
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyö käsittelee sosiaalisen median käyttömahdollisuuksia business to business –yritysmaailmassa. Aihetta käsitellään Gycom konsernin näkökannalta ja lähtökohtana on selvittää, kannattaako kyseisen yrityksen lähteä mukaan sosiaaliseen mediaan...
Social Media in Business-To-Business World The thesis discusses social media and its suitability for business-to-business world. The topic has been examined from Gycom Group’s point of view and the aim was to solve if it would be profitable to start working in social media creating marketing and customer relations. Because it is more difficult for business-to-business companies than consumers to get a benefit from social media, it will complicate the way for success. Social media is considered by using literal and online sources, personal experience and by the real social media pages. The aim was to create as a comprehensive picture from social media as possible. To get a clear picture the study was started by exploring the terminology and the most popular social media pages. After that the actual research problem of whether social media is suitable for communication between companies is pondered. According to results of the study, social media is suitable for business-to-business companies and for Gycom. Challenges should not be forgotten, but they can be handled by the help of good preparation and the right kind of communication skills. The biggest fear proved to be an excessive amount of consumer feedback in relation to own resources and the inexperience of the business-to-business field in social media. However, the methodological approach can be used to change these challenges into an advantage. The central thought in the work is the efficiency of social media. The reputation of a company that is modern, customer caring and interested in its surrounding is conveyed to the customers even by only a minor use of the social media. Good social media websites are now the same kind of a trump card as impressive homepages were ten years ago....
Social Media in Business-To-Business World The thesis discusses social media and its suitability for business-to-business world. The topic has been examined from Gycom Group’s point of view and the aim was to solve if it would be profitable to start working in social media creating marketing and customer relations. Because it is more difficult for business-to-business companies than consumers to get a benefit from social media, it will complicate the way for success. Social media is considered by using literal and online sources, personal experience and by the real social media pages. The aim was to create as a comprehensive picture from social media as possible. To get a clear picture the study was started by exploring the terminology and the most popular social media pages. After that the actual research problem of whether social media is suitable for communication between companies is pondered. According to results of the study, social media is suitable for business-to-business companies and for Gycom. Challenges should not be forgotten, but they can be handled by the help of good preparation and the right kind of communication skills. The biggest fear proved to be an excessive amount of consumer feedback in relation to own resources and the inexperience of the business-to-business field in social media. However, the methodological approach can be used to change these challenges into an advantage. The central thought in the work is the efficiency of social media. The reputation of a company that is modern, customer caring and interested in its surrounding is conveyed to the customers even by only a minor use of the social media. Good social media websites are now the same kind of a trump card as impressive homepages were ten years ago....
Markkinointisuunnitelma lohjalaiselle vientiyritykselle
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli laatia markkinointisuunnitelma lohjalaiselle vientiyritykselle. Markkinointisuunnitelmassa keskityttiin antamaan konkreettisia ajatuksia ja ehdotuksia toimintaansa aloittelevan, kansainvälisillä b-to-b-markkinoilla toimivan yrityksen tuloksellisen markkinoinnin suunnittelemiseen ja toteuttamiseen. Kohdeyrityksenä oli Lohjalle joulukuussa 2009 perustettu elintarvikealan vientiyritys. Yrityksen ainoana tuotteena oli Lohjan kaivokselta johdettu elintarvikekelpoinen, pakattu vesi. Yrityksen pääkohdemarkkinat ovat Aasiassa ja Lähi-idässä.
Opinnäytetyön tietoperusta laadittiin tukemaan markkinointisuunnitelmaa ja kohdeyrityksen tarpeita siten, että teoreettinen viitekehys muodostaa tiiviin markkinoinnin suunnittelun perustietouden b-to-b-markkinoinnin näkökulmasta. Markkinointisuunnitelmaan sisällytettiin markkina-analyysi, yritysanalyysi, markkinoinnin tavoitteet ja strategiat sekä markkinoinnin toimenpide- ja jatkotutkimusehdotukset. Markkinointisuunnitelman rajauksen ulkopuolelle jätettiin budjetti, yksityiskohtainen toteutussuunnitelma sekä markkinoinnin seurannan suunnitelma.
Markkinointisuunnitelman analyyseissä nousi esiin ennen kaikkea tarve reagoida tulevaisuudessa alalla lisääntyvään kilpailuun. Tulevaisuuden menestymisen nähtiin riippuvan yrityksen kyvystä luoda kilpailuylivoimatekijöitä, jotka eivät perustu hintakilpailuun. Kilpailuylivoimaa arvioitiin saavutettavan erityisesti hyvin toteutetun segmentointistrategian sekä vahvan brändin avulla. Tärkeäksi koettiin myös asiakaslähtöinen tuote- ja palveluelementtien kehittäminen.
Tärkeimpinä markkinoinnin toimenpiteinä pidettiin markkinoiden jakamista segmentteihin, brändin sisällön ja brändielementtien määrittämistä ja brändiohjeistuksen laatimista, Internet-sivujen rakentamista ja markkinoinnin perusmateriaalien tuottamista brändiohjeistuksen mukaisesti, hakukoneoptimointia sekä tiedotustoimintaan panostamista. Hyödyllisenä pidettiin myös ammattimessuille osallistumista, sponsorointitoiminnan harkitsemista sekä sosiaalisen median hyödyntämistä markkinoinnissa.
Tärkeimpänä jatkotutkimustoimenpiteenä esitettiin markkinoita, kohdeasiakkaita ja kilpailijoita tutkivan markkinointitutkimuksen toteuttamista....
operating in international business-to-business markets could plan and execute effective marketing. Target company is an export company working in the food and beverage industry, founded in Lohja in December 2009. The sole product of the company is potable...
operating in international business-to-business markets could plan and execute effective marketing. Target company is an export company working in the food and beverage industry, founded in Lohja in December 2009. The sole product of the company is potable...
Lapselle säästäminen lapsiperheissä
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena on tarkastella säästämistä lapsille lapsiperheissä. Tarkoi-tuksena oli selvittää, kuinka yleistä säästäminen on lapsiperheissä ja onko olemassa asioita, jotka vaikuttaisivat säästämiseen. Työn tarkoitus oli myös...
Saving to the children in family This study deals with saving for the children in families. The primary purpose of the study was to find out how general saving for the children is in families. One big part of the research was also how Finnish parents use their child benefits. The purpose was to find out whether they are saving it for the children or whether they are using it for the daily needs like such as food and clothes. The reason of this study is that Finnish families are nowadays richer than their parents were. When parents are getting wealthier they also become concerned about how their children will manage financially when they move away from home. The amount of inheritance has also increased significantly. Nowadays the legacies not only consist of real estates but also of large amounts of savings. Saving for oneself is in fact saving for children because they will get it someday anyway. The study consists of general information about saving and the results from the research which made in fall 2010. The research was carried out by interviews and a survey research. The questionnaire not only contained questions about parents saving money for themselves or for their children but also questions about saving in general. The survey research also contained some questions about the parents’ lives and backgrounds which also affect the saving. According to the research most of the parents are saving for their children somehow. Although it is also general to use the child benefit for the daily needs the parents have other ways to save for their children. Many parents also save for themselves and teach their children how to save. More and more families have some money left over from their earnings after the daily needs and therefore saving is getting currently increasingly popular every day. Different forms of savings are developed all the time and it is also getting easier to make investments outside the Finnish borders....
Saving to the children in family This study deals with saving for the children in families. The primary purpose of the study was to find out how general saving for the children is in families. One big part of the research was also how Finnish parents use their child benefits. The purpose was to find out whether they are saving it for the children or whether they are using it for the daily needs like such as food and clothes. The reason of this study is that Finnish families are nowadays richer than their parents were. When parents are getting wealthier they also become concerned about how their children will manage financially when they move away from home. The amount of inheritance has also increased significantly. Nowadays the legacies not only consist of real estates but also of large amounts of savings. Saving for oneself is in fact saving for children because they will get it someday anyway. The study consists of general information about saving and the results from the research which made in fall 2010. The research was carried out by interviews and a survey research. The questionnaire not only contained questions about parents saving money for themselves or for their children but also questions about saving in general. The survey research also contained some questions about the parents’ lives and backgrounds which also affect the saving. According to the research most of the parents are saving for their children somehow. Although it is also general to use the child benefit for the daily needs the parents have other ways to save for their children. Many parents also save for themselves and teach their children how to save. More and more families have some money left over from their earnings after the daily needs and therefore saving is getting currently increasingly popular every day. Different forms of savings are developed all the time and it is also getting easier to make investments outside the Finnish borders....
Markkinointisuunnitelma Apsis Finland Oy
(Laurea-ammattikorkeakoulu, 2011)
Apsis Finland Oy on sähköpostimarkkinointiin erikoistunut yritys, joka ei ole tehnyt tavoitteellista markkinointia kahden vuoden olemassa olonsa aikana. Yritys haluaa kuitenkin muuttaa tilanteen, jonka takia kiinnostus markkinointisuunnitelmaa kohti
syntyi. Opinnäytetyön tavoitteena oli luoda markkinointisuunnitelma vuotta 2011 varten ja valita siihen keinot jotka voidaan mitata. Markkinoinnin päätavoite on yrityksen tunnettavuuden lisääminen Suomen markkinoilla.
Työ tehtiin yhteistyössä toimeksiantajan kanssa ja sitä tukemaan luotiin teoreettinen
viitekehys, jossa käsitellään markkinoinnin ja markkinointiviestinnän keskeisimpiä käsitteitä. Teoreettisessa viitekehyksessä kerrotaan markkinointisuunnitelman sisältävän, yrityksen perustiedot, yritys- ja ympäristöanalyysin, markkinointimix:in sekä
markkinointiviestintäkeinot.
Työhön valittiin markkinointikeinoja joiden tuloksia voidaan mitata.
Markkinointikeinoiksi valittiin henkilökohtainen myyntityö, verkkomarkkinointi, lehtimainonta, sosiaalinen media sekä tapahtumamarkkinointi.Tapahtumamarkkinointina toimivat messut sekä seminaarit.
Työn tuloksena on markkinointisuunnitelma vuodelle 2011, jonka tavoitteena on lisätä
yrityksen tunnettavuutta, määrittää markkinoinnin tulokset mittarien avulla ja kasvattaa
yritystä kohti markkinajohtajan asemaa....
during their existence. The company wants to change the situation, which is why they took interest on making a marketing plan. The goal of the thesis was to create a marketing plan for the year 2011 and to acquire the specific methods that can...
during their existence. The company wants to change the situation, which is why they took interest on making a marketing plan. The goal of the thesis was to create a marketing plan for the year 2011 and to acquire the specific methods that can...
Toiminnallinen opinnäytetyö autoliikkeelle : case: Naisille suunnattu autonäyttely - myynnin edistäjä
(Laurea-ammattikorkeakoulu, 2011)
Tämän toimintakeskeisen opinnäytetyön Naisten autoillan tarkoitus oli tutustuttaa naisia ME-Auton myymiin ja edustamiin automerkkeihin, alentaa kynnystä tulla autoliikkeeseen, tarjota naisille mahdollisuus koeajaa autoja, kasvattaa positiivista...
For women car show – promoter The purpose of this operational thesis was to create a Car show for ladies. Meaning for the Ladies car show was to familiarize ladies to our car labels, drop the threshold to become a car issue (degrade doorsteps for coming car store) offer opportunity to have a test drive, in-crease positive image to ME-Auto and try to sell more cars in the near future. I was line manager and I created a car show for women my own way. My management group consisted sales director and marketing manager. Marketing planner was a part of project crew and he helped me with the invitations. In my thesis I send our target group (directed to pursue an aim of the driver) informative and tempting invitations (6000 pieces) for Ladies car show. Partners in the acquisition, which completed the event more attractive and content, as well as I had agreed with the importers of cars, that they, too, will be included in a variety of offers. The main results were that the women arrived in a car show to spend the evening about 200 women came to the evening. Were sold within two weeks to call, with 6 pieces, and 22 test drives were carried out for four hours. Customer feedback was 89% positive, female respondents were satisfied with the event and the event execution. Women's car show visitors were an average of 48 years of age. They are most interested in the only women-oriented program and the second highest “only women invited”. Car types, sports cars appealed to women in the highest and the lowest in minivans. Development proposals came in abundance. It was hoped among other things, information about basic car maintenance, so that it could make herself, the event location would nice if it was next time in Saturday, in order to fit better with families and they wanted to have the opportunity to test-drive sports cars....
For women car show – promoter The purpose of this operational thesis was to create a Car show for ladies. Meaning for the Ladies car show was to familiarize ladies to our car labels, drop the threshold to become a car issue (degrade doorsteps for coming car store) offer opportunity to have a test drive, in-crease positive image to ME-Auto and try to sell more cars in the near future. I was line manager and I created a car show for women my own way. My management group consisted sales director and marketing manager. Marketing planner was a part of project crew and he helped me with the invitations. In my thesis I send our target group (directed to pursue an aim of the driver) informative and tempting invitations (6000 pieces) for Ladies car show. Partners in the acquisition, which completed the event more attractive and content, as well as I had agreed with the importers of cars, that they, too, will be included in a variety of offers. The main results were that the women arrived in a car show to spend the evening about 200 women came to the evening. Were sold within two weeks to call, with 6 pieces, and 22 test drives were carried out for four hours. Customer feedback was 89% positive, female respondents were satisfied with the event and the event execution. Women's car show visitors were an average of 48 years of age. They are most interested in the only women-oriented program and the second highest “only women invited”. Car types, sports cars appealed to women in the highest and the lowest in minivans. Development proposals came in abundance. It was hoped among other things, information about basic car maintenance, so that it could make herself, the event location would nice if it was next time in Saturday, in order to fit better with families and they wanted to have the opportunity to test-drive sports cars....
Esimietyö muutostilanteessa : Case: Kuntien eläkevakuutuksen ja Valtiokonttorin eläkeratkaisutoiminnan yhdistyminen
(Laurea-ammattikorkeakoulu, 2011)
muutosjohtamista ja muutosviestintää esimiestyön kautta. Teoreettinen viitekehys muodostui viidestä pääkohdasta. Ensimmäinen pääkohta painottui organisaatiomuutokseen, jonka jälkeen seurasi muutosjohtaminen. Toinen pääkohta eli muutosjohtaminen eriytettiin kolmeen...
-creasing the work in managerial work side. The purpose of this thesis is to examine the lea-dership during organizational change. The aim of this thesis was to find out, how managers in Local Government Pension and in State Treasury feel about change management...
-creasing the work in managerial work side. The purpose of this thesis is to examine the lea-dership during organizational change. The aim of this thesis was to find out, how managers in Local Government Pension and in State Treasury feel about change management...
Osatuloutus ja keskeneräiset työt rakennusalan yrityksissä
(Laurea-ammattikorkeakoulu, 2011)
Kirjanpidossa on kyse tuottojen ja kulujen kohdistamisesta toisiinsa. Näiden erien erotuksesta muodostuu yrityksen tulos. Kirjanpidon tekemistä ohjaa kirjanpitolaki ja kirjanpitolautakunnan lausunnot tarkentavat lain määritelmiä. Opinnäytteessä...
. The task of accounting is guided by the accounting law and the accounting board’s guidance. This Bachelor´s thesis focuses on the occurring accruals in the financial statements. The most important concepts are the percentage of completion method...
. The task of accounting is guided by the accounting law and the accounting board’s guidance. This Bachelor´s thesis focuses on the occurring accruals in the financial statements. The most important concepts are the percentage of completion method...
Käänteisen arvonlisäveron merkitys harmaan talouden torjuntakeinona rakennusalalla
(Laurea-ammattikorkeakoulu, 2011)
oli tutkia käännetyn arvonlisäverovelvollisuuden merkitystä harmaan talouden torjuntakeinona rakennusalalla Suomessa. Tavoitteena oli selvittää, minkälaisia muutoksia uudistus tuo alalle ja miten yritykset suhtautuvat niihin. Työssä haluttiin myös...
Significance of the reverse value added taxation in grey economy’s prevention The reverse value added taxation (VAT) was introduced at the construction industry on the first of April 2011. It is used between companies of their service trade. A change to the grey econo-my is being searched with this tax reform. The purpose of this thesis was to research the significance of the reverse value added taxation to reduce the grey economy at construction industry in Finland. The goal was to find out what kind of changes this tax reform causes to the branch and what the companies think of them. In the thesis it is also considered what advantages and disadvantages this reverse value added taxation brings. This thesis was executed as a qualitative research. For the thesis two representatives of two different construction companies were interviewed. Also an e-survey was made. There was no literature about this topic, but a lot of information from the media was available. More details were received about taxation by making a phone call to the Finnish Tax Administration. This thesis shows that the small construction companies had a positive reaction to the reverse value added taxation while large companies criticized it. Improving the competition situation and increasing governments incomes were seen as a positive impact. The rise of administrative ex-penses and rendition problems of the concept of service were seen as negative impacts....
Significance of the reverse value added taxation in grey economy’s prevention The reverse value added taxation (VAT) was introduced at the construction industry on the first of April 2011. It is used between companies of their service trade. A change to the grey econo-my is being searched with this tax reform. The purpose of this thesis was to research the significance of the reverse value added taxation to reduce the grey economy at construction industry in Finland. The goal was to find out what kind of changes this tax reform causes to the branch and what the companies think of them. In the thesis it is also considered what advantages and disadvantages this reverse value added taxation brings. This thesis was executed as a qualitative research. For the thesis two representatives of two different construction companies were interviewed. Also an e-survey was made. There was no literature about this topic, but a lot of information from the media was available. More details were received about taxation by making a phone call to the Finnish Tax Administration. This thesis shows that the small construction companies had a positive reaction to the reverse value added taxation while large companies criticized it. Improving the competition situation and increasing governments incomes were seen as a positive impact. The rise of administrative ex-penses and rendition problems of the concept of service were seen as negative impacts....
Musiikkipiratismi - levy-yhtiöiden ikuinen ongelma?
(Laurea-ammattikorkeakoulu, 2011)
Tämän opinnäytetyön tarkoituksena oli selvittää, miten musiikin laiton lataaminen ja jakelu vaikuttavat tällä hetkellä levy-yhtiöiden toimintaan, miten tekijänoikeudet ovat toteutuneet yhtiöiden kannalta, ja millaisena yhtiöt näkevät...
Music piracy – the undying problem of the record labels? The purpose of Bachelor’s Thesis was to find out how record labels deals at the moment with the illegal distribution and downloading of music, how they perceive the copyright of labels, and how they see the future of the music industry and record labels. The study interviewed five different record label representatives, four of which were classified as large labels and one representing small independent labels point of view. The theory section deals at first with the Finnish music industry including recording sales, music publishing, marketing and record labels. After this there’s information about copyright and related terms, copyright law and copyright infringement. In addition, the theoretical part deals with music piracy and the different organizations controlling and sustaining the copyrights. Section of the research work was implemented by interviews, four of which were implemented by telephone and one was implemented in the place of the record label. All interviews were recorded, material was composed and analyzed and in addition conclusions were made. The conclusion of research and interviews was that the larger record labels has clearly more restrictive attitude of copyright infringement and music piracy than a smaller label. Large labels are also aware that they are affected by illegal distribution and downloading of music more. All in all, the music piracy is not seen at the moment as a stronger threat or a problem as it has been for earlier and it does not require any specific daily investments. One of the main challenges of the record labels is to create effective and interesting marketing for the future, which leads people to continue buying music....
Music piracy – the undying problem of the record labels? The purpose of Bachelor’s Thesis was to find out how record labels deals at the moment with the illegal distribution and downloading of music, how they perceive the copyright of labels, and how they see the future of the music industry and record labels. The study interviewed five different record label representatives, four of which were classified as large labels and one representing small independent labels point of view. The theory section deals at first with the Finnish music industry including recording sales, music publishing, marketing and record labels. After this there’s information about copyright and related terms, copyright law and copyright infringement. In addition, the theoretical part deals with music piracy and the different organizations controlling and sustaining the copyrights. Section of the research work was implemented by interviews, four of which were implemented by telephone and one was implemented in the place of the record label. All interviews were recorded, material was composed and analyzed and in addition conclusions were made. The conclusion of research and interviews was that the larger record labels has clearly more restrictive attitude of copyright infringement and music piracy than a smaller label. Large labels are also aware that they are affected by illegal distribution and downloading of music more. All in all, the music piracy is not seen at the moment as a stronger threat or a problem as it has been for earlier and it does not require any specific daily investments. One of the main challenges of the record labels is to create effective and interesting marketing for the future, which leads people to continue buying music....









