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Viitteet 4501-4510 / 5020
Markkinointisuunnitelma : WSP Finland Oy:n mittausyksikkö
(Laurea-ammattikorkeakoulu, 2011)
Markkinointi on olennainen osa yrityksen tavoitteellista liiketoimintaa. Sen avulla yritys pyrkii pääsemään tavoitteisiinsa hyödyntäen eri toimenpiteitä. Markkinointi mahdollistaa yrityksen kasvun ja kehityksen. Sillä pyritään yrityskuvan...
Marketing strategy Marketing is a relevant part of company’s target-oriented business activity. With marketing the company tries to reach it’s goals by utilizing different actions. Marketing enables company’s growth and development. Marketing is a tool for imago development, profit’s improvement and conspicuousness upgrade. Marketing strategy is a key on the way to achieve these objectives. With the strategy company tries to direct marketing to right target groups by using suitable and well-planned marketing activities for chosen target group’s needs. This thesis’s target was to plan versatile marketing strategy to WSP Finland Ltd. Strategy’s main point was to fill WSP Finland’s expectations. Company’s wish was especially that the strategy will bring the answer to inter-company’s marketing’s challenges. Thesis was quite hard to do because company was started this kind of business activities in March 2010. And that’s why there were any previous marketing plans to help us. This thesis consists of extensive theory part and operational part. The operational part is based on theory part. WSP’s customers are basically other companies so that’s why the theory part does not handle with consumer marketing. Theory part handles with marketing planning of inter-company’s and outward’s point of views. The main idea was to bring out the most important points of every subject. Theory part consists of basic and professional literatures and it offers different kinds of points of view of various authors. After theory part comes the operational part which includes WSP Finland’s marketing strategy. The marketing strategy includes analysis of company’s position now and in the future. Based on these analysis is planned operational marketing activities and prearranged how to follow marketing success. Thesis offered challenges but also feelings of success. During the process the makers studied extensively about the published literature of the subject and also got acquainted with WSP’s functions. Over all thesis succeeded as expected and the makers were satisfied. Thesis was a challenged process and the makers felt that they have learnt a lot of valuable knowledge and way of actions....
Marketing strategy Marketing is a relevant part of company’s target-oriented business activity. With marketing the company tries to reach it’s goals by utilizing different actions. Marketing enables company’s growth and development. Marketing is a tool for imago development, profit’s improvement and conspicuousness upgrade. Marketing strategy is a key on the way to achieve these objectives. With the strategy company tries to direct marketing to right target groups by using suitable and well-planned marketing activities for chosen target group’s needs. This thesis’s target was to plan versatile marketing strategy to WSP Finland Ltd. Strategy’s main point was to fill WSP Finland’s expectations. Company’s wish was especially that the strategy will bring the answer to inter-company’s marketing’s challenges. Thesis was quite hard to do because company was started this kind of business activities in March 2010. And that’s why there were any previous marketing plans to help us. This thesis consists of extensive theory part and operational part. The operational part is based on theory part. WSP’s customers are basically other companies so that’s why the theory part does not handle with consumer marketing. Theory part handles with marketing planning of inter-company’s and outward’s point of views. The main idea was to bring out the most important points of every subject. Theory part consists of basic and professional literatures and it offers different kinds of points of view of various authors. After theory part comes the operational part which includes WSP Finland’s marketing strategy. The marketing strategy includes analysis of company’s position now and in the future. Based on these analysis is planned operational marketing activities and prearranged how to follow marketing success. Thesis offered challenges but also feelings of success. During the process the makers studied extensively about the published literature of the subject and also got acquainted with WSP’s functions. Over all thesis succeeded as expected and the makers were satisfied. Thesis was a challenged process and the makers felt that they have learnt a lot of valuable knowledge and way of actions....
Laman vaikutukset suomalaisiin pörssiyhtiöihin
(Laurea-ammattikorkeakoulu, 2011)
2009.
Työn alussa luodaan kuva siitä, millainen toimintaympäristö pörssi on yritystoiminnalle ja millainen pörssin kehityskulku on ollut. Seuraava osio käsittelee puolestaan aiempia taloussuhdanteiden heikkenemisiä, eli lamoja ja taantumia...
The objective of this thesis is to study how a global economic depression affects Finnish listed companies. This question is analyzed in the context of the recent depression that began with the subprime crisis in 2007 and culminated in 2009. At the start of the thesis we examine the environment of the stock exchange and its evolution since the first stock exchange was established. The following part concentrates on past recessions and depressions since the First World War and how they have affected the global economy and the Finnish economy. The third part describes how the recent depression began with the subprime crisis in 2007 and discusses the effect that it has had on the global economy. After that the research methods are presented. A significant aspect of the methods is the use of economic indicators, which are explained and justified in this part. The research covers 23 listed companies which represent chosen sectors and industries. The chosen sectors and industries are paper & forest products, metals & mining, machinery, construction & engineering, consumer discretionary and information technology. The companies are studied individually a sector at a time. The last part of the thesis is the final analysis which creates an overview of the examined companies and answers the questions set at the beginning. The depression affected certain sectors more than others, but there were not notable differences between small and big companies. The final analysis focuses more on the companies that managed to perform relatively well during the depression. The companies are also viewed from the perspective of the shareholder....
The objective of this thesis is to study how a global economic depression affects Finnish listed companies. This question is analyzed in the context of the recent depression that began with the subprime crisis in 2007 and culminated in 2009. At the start of the thesis we examine the environment of the stock exchange and its evolution since the first stock exchange was established. The following part concentrates on past recessions and depressions since the First World War and how they have affected the global economy and the Finnish economy. The third part describes how the recent depression began with the subprime crisis in 2007 and discusses the effect that it has had on the global economy. After that the research methods are presented. A significant aspect of the methods is the use of economic indicators, which are explained and justified in this part. The research covers 23 listed companies which represent chosen sectors and industries. The chosen sectors and industries are paper & forest products, metals & mining, machinery, construction & engineering, consumer discretionary and information technology. The companies are studied individually a sector at a time. The last part of the thesis is the final analysis which creates an overview of the examined companies and answers the questions set at the beginning. The depression affected certain sectors more than others, but there were not notable differences between small and big companies. The final analysis focuses more on the companies that managed to perform relatively well during the depression. The companies are also viewed from the perspective of the shareholder....
Hiljaisen tiedon jakaminen Yritys X:n jakelukeskuksessa
(Laurea-ammattikorkeakoulu, 2011)
eroteltiin muista tiedon ulottuvuuksista, kuten niin sanotusta näkyvästä tiedosta. Teoriassa esitellään yleisimmät tavat tunnistaa ja jakaa hiljaista tietoa organisaatioissa. Lisäksi osaamisen ja tiedon kokonaisuudet käsitellään, mikä on välttämätöntä, jotta...
Sharing Tacit Knowledge in Distribution Centre of Company X The purpose of this thesis was to study the ways of recognizing and sharing tacit knowledge in the target company and to study how those methods can be improved. The target company is a distribution centre of a large clothing company which operates throughout the nation. Tacit knowledge is separated from the other dimensions of knowledge, such as explicit know-ledge. The most common ways of recognizing and sharing tacit knowledge in organizations are introduced in the theory section. Furthermore the schemes of pragmatics and cognition are introduced. They are necessary in order to be able to understand the tacit knowledge. The research was made with two different methods of collecting data, which both supported each other. The questionnaire was used to survey the potential people for bilateral theme interviews. The questionnaire involved open questions. The interviews completed the answers from the questionnaire. These methods were the way of finding out about the interviewees’ opinions. This is how a clear picture of the company’s current situation was introduced and the things that needed to be improved were found out. The research revealed that the target company had not paid attention to recognizing the tacit knowledge. That is obviously a place of improvement. Nevertheless the company uses many ways of sharing knowledge and pragmatics and at the same time they share also tacit knowledge. There is potential in the company and with some systematic effort this potential could be realized. The research also revealed some disadvantages which related to the lack of systematic doing and encouraging ambiance of collaboration. The ideas of improvement are related to matters above. The central idea of improvement is to recognize tacit knowledge by for example a skills survey. The thesis offers to the target company a clarification about the level of sharing knowledge and with further research it would be possible to improve the company’s whole operational activity and secure its continuity....
Sharing Tacit Knowledge in Distribution Centre of Company X The purpose of this thesis was to study the ways of recognizing and sharing tacit knowledge in the target company and to study how those methods can be improved. The target company is a distribution centre of a large clothing company which operates throughout the nation. Tacit knowledge is separated from the other dimensions of knowledge, such as explicit know-ledge. The most common ways of recognizing and sharing tacit knowledge in organizations are introduced in the theory section. Furthermore the schemes of pragmatics and cognition are introduced. They are necessary in order to be able to understand the tacit knowledge. The research was made with two different methods of collecting data, which both supported each other. The questionnaire was used to survey the potential people for bilateral theme interviews. The questionnaire involved open questions. The interviews completed the answers from the questionnaire. These methods were the way of finding out about the interviewees’ opinions. This is how a clear picture of the company’s current situation was introduced and the things that needed to be improved were found out. The research revealed that the target company had not paid attention to recognizing the tacit knowledge. That is obviously a place of improvement. Nevertheless the company uses many ways of sharing knowledge and pragmatics and at the same time they share also tacit knowledge. There is potential in the company and with some systematic effort this potential could be realized. The research also revealed some disadvantages which related to the lack of systematic doing and encouraging ambiance of collaboration. The ideas of improvement are related to matters above. The central idea of improvement is to recognize tacit knowledge by for example a skills survey. The thesis offers to the target company a clarification about the level of sharing knowledge and with further research it would be possible to improve the company’s whole operational activity and secure its continuity....
Aikuisten oppisopimuskoulutus ja henkilökohtaistaminen näyttötutkinnoissa : case MJK-instituutti
(Laurea-ammattikorkeakoulu, 2011)
Oppisopimuskoulutus on viimeisten vuosien aikana muuttunut yhä enemmän aikuisten koulutusmuodoksi. Tähän antoi mahdollisuuden vuoden 1993 lakimuutos, jossa oppisopimuskoulutuksesta poistettiin yläikäraja kokonaan. Samoihin aikoihin luotiin uusi tutkintojärjestelmä, aikuisten näyttötutkinnot, ja oppisopimuslakiin tehtiin sellaiset muutokset, että myös näyttötutkintoon valmistavaa koulutusta ja tutkintoja oli mahdollisuus suorittaa oppisopimuskoulutuksena.
Oppisopimusten määrät kasvoivat vuosina 2005–2008 ammatillisessa peruskoulutuksessa noin 10 000 opiskelijalla joka aiheutti sen, että Opetushallitus lähti tarkastelemaan oppisopimuskoulutuksen toteuttamista. Tarkastuksien yhteydessä Opetushallitus huomasi, että koulutuksen järjestäjillä oli erittäin vaihtelevia käytäntöjä oppisopimuskoulutuksen henkilökohtaistamisessa sekä työpaikalla tapahtuvan oppimisen ohjauksessa. Seurauksena tästä Opetushallitus kokosi yhdessä Oppisopimuskoulutuksen järjestäjien yhdistyksen ja työelämän järjestöjen kanssa työryhmän, jonka loppuraportti Oppisopimuskoulutuksen laadun kehittäminen –raportti julkaistiin 4.3.2011. Raportista ilmenevät työryhmän laatu- ja kehittämisehdotukset oppisopimuskoulutuksen järjestämiseksi.
MJK-koulutuskeskus ry on koulutuksen järjestäjä, jonka ylläpitämä oppilaitos MJK-instituutti toteuttaa oppisopimuskoulutuksena aikuisten näyttötutkintoja yhteiskuntatieteiden, kaupan ja hallinnon alalla. MJK-koulutuskeskus ry:llä on useiden tutkintojen järjestämissopimukset, mikä mahdollistaa myös tutkintojen järjestämisen. MJK-koulutuskeskus ry vastaa siis oppisopimuskoulutuksen järjestämisestä, tutkinnon järjestämisestä sekä tietopuolisen koulutuksen järjestämisestä.
Oppisopimuskoulutuksen laadun kehittäminen –raportin ja yleisen oppisopimuskoulutukseen liittyvän lainsäädännön pohjalta lähdin tarkastelemaan MJK-instituutin oppisopimuskäytäntöjä aikuisten näyttötutkintojen toteuttamisessa. Pääpaino tarkastelussa oli nimenomaan henkilökohtaistaminen ja työssä oppiminen. Raportin laatukriteereistä poimin tärkeimmäksi katsomani laatukriteerit, joiden pohjalta lähdin kehittämään MJK-instituutin toimintatapoja laadukkaan oppisopimuskoulutuksen toteuttamiseksi....
-based qualifications for adults in social science and in business and administration. The Association of MJK training center has contracts for many competence-based qualifications. When the school has this kind of contract it has permission to arrange competence...
-based qualifications for adults in social science and in business and administration. The Association of MJK training center has contracts for many competence-based qualifications. When the school has this kind of contract it has permission to arrange competence...
Yritys A:n ostoprosessi ja ostajan päätöksenteon tukeminen
(Laurea-ammattikorkeakoulu, 2011)
Kilpailu vähittäiskaupan alalla kovenee koko ajan. Kilpailussa pärjääminen vaatii toiminnalta huippuunsa hiottuja prosesseja, tarkkoja analyysejä ja nopeaa reagointikykyä. Tavarantoimitusketun prosesseja on hiottu jo vuosia ja niitä tehostamalla...
The buying process of Company A and support for buyers decision making Competition in the retail business gets harder all the time. To survive procedures must be well organized, market analysis must be detailed and businesses need to be able to react fast to market changes. Supply chain processes have been scrutinized in recent years and this has had a positive effect on companies’ results. However, efficient supply chains no longer guarantee a competitive edge and companies must find other ways to succeed. Effective demand forecasting has a lot of potential. The company that knows its customers and is able to forecast its customer’s consumption behavior is likely to have an advantage over its competitors. Human intelligence alone is not able to forecast and analyze the customer behavior, but there are information systems which are able to collect and edit information and to produce outputs that can lead a company act to in a more profitable direction. Professional buying is a demanding and profit-responsible profession. The purpose of this study was to research the factors that have influenced Company A’s buyers’ decision making and the facts that support that decision making. The researcher was interested to find out how much of the decision making was structured. Structured decision making here refers to budgeting, and the consulting of historical data from the previous season’s results. In addition, the researcher was interested in how much the buyer’s own vision influenced the decision making. From this perspective the researcher tried to establish whether purchasing processes in the company would require further development or whether all processes were already able to respond effectively to forecasting demands. As a result of this study it can be said that the buyers’ decision-making was influenced by both structured data and the buyers’ personal vision. In this sense structured analysis acted as a framework which was complemented by the buyer’s own vision. It was also shown that the current systems do not fully support the buyers’ decision making and that manual calculation is often needed. Buying decisions are based largely on historical data and no future analysis of demand is done. Secondly, it can be said that the implementation of the most recently introduced systems have not succeeded as well as expected. As a result, the benefit of these systems has not yet been realized. This study can be seen as a part of a larger research study. Follow-up research could attempt to establish what additional data would be needed to ensure more efficient decision making. Since Company A is currently engaged in system development work, follow-up research could investigate the type of implementation that would activate users best....
The buying process of Company A and support for buyers decision making Competition in the retail business gets harder all the time. To survive procedures must be well organized, market analysis must be detailed and businesses need to be able to react fast to market changes. Supply chain processes have been scrutinized in recent years and this has had a positive effect on companies’ results. However, efficient supply chains no longer guarantee a competitive edge and companies must find other ways to succeed. Effective demand forecasting has a lot of potential. The company that knows its customers and is able to forecast its customer’s consumption behavior is likely to have an advantage over its competitors. Human intelligence alone is not able to forecast and analyze the customer behavior, but there are information systems which are able to collect and edit information and to produce outputs that can lead a company act to in a more profitable direction. Professional buying is a demanding and profit-responsible profession. The purpose of this study was to research the factors that have influenced Company A’s buyers’ decision making and the facts that support that decision making. The researcher was interested to find out how much of the decision making was structured. Structured decision making here refers to budgeting, and the consulting of historical data from the previous season’s results. In addition, the researcher was interested in how much the buyer’s own vision influenced the decision making. From this perspective the researcher tried to establish whether purchasing processes in the company would require further development or whether all processes were already able to respond effectively to forecasting demands. As a result of this study it can be said that the buyers’ decision-making was influenced by both structured data and the buyers’ personal vision. In this sense structured analysis acted as a framework which was complemented by the buyer’s own vision. It was also shown that the current systems do not fully support the buyers’ decision making and that manual calculation is often needed. Buying decisions are based largely on historical data and no future analysis of demand is done. Secondly, it can be said that the implementation of the most recently introduced systems have not succeeded as well as expected. As a result, the benefit of these systems has not yet been realized. This study can be seen as a part of a larger research study. Follow-up research could attempt to establish what additional data would be needed to ensure more efficient decision making. Since Company A is currently engaged in system development work, follow-up research could investigate the type of implementation that would activate users best....
Liikearvon arvonalentumistestaus case-yrityksissä
(Laurea-ammattikorkeakoulu, 2011)
vaatimukset liiketapahtumien kirjauksille, arvostamisille ja niistä esitettäville tiedoille. Normisto toi mukanaan myös muutoksia suomalaisten yritysten tilinpäätöksiin. Suomalaiseen kirjanpitokäytäntöön verrattuna IFRS korostaa sijoittajien näkökulmaa ja...
In 2005 publicly traded parent corporations inside the EU were obliged to report their financial statements according to the IFRS (International Financial Reporting Standards). IFRS is an international set of standards that defines the requirements for accounting business transactions. IFRS has also induced changes to the way Finnish companies make their financial statements. In comparison to the Finnish accounting custom, IFRS emphasizes both the investor perspective and the balance sheet. Financial statements that are made according to IFRS are comparable with each other and thus enable investors to examine differences between companies. IFRS has already been introduced in several countries and the number of users continues to grow. Due to IFRS, companies have had to change the ways to handle goodwill in their balance sheets. The Finnish accounting custom allowed companies to depreciate goodwill. However, according to IFRS, depreciating goodwill is no longer allowed, and instead, goodwill is tested for impairment. These tests should define whether an impairment write-down should be done on the goodwill which would have implications for the profit of the company. This thesis aims to examine thoroughly the concept of goodwill and especially the IAS 36 standard, Impairment of asset, and the obligations it sets for companies. The theoretical section of the thesis analyzes the contents of the IAS 36 standard and investigates the practical us of the standard in the case companies. The research was carried out as a qualitative case study, for which nine listed Finnish companies were selected. All of these companies had significant amounts of goodwill in their balance sheets and were on a so-called ‘risk list’ developed by the Finnish newspaper, Kauppalehti. The list consists of companies with alarming levels of goodwill in their balance sheet. The research shows that each case company tested goodwill for impairment in a similar manner. The method for testing was the utility value calculation. In addition, it became evident that none of the companies made write-downs on the value of their goodwill based on the tests they made....
In 2005 publicly traded parent corporations inside the EU were obliged to report their financial statements according to the IFRS (International Financial Reporting Standards). IFRS is an international set of standards that defines the requirements for accounting business transactions. IFRS has also induced changes to the way Finnish companies make their financial statements. In comparison to the Finnish accounting custom, IFRS emphasizes both the investor perspective and the balance sheet. Financial statements that are made according to IFRS are comparable with each other and thus enable investors to examine differences between companies. IFRS has already been introduced in several countries and the number of users continues to grow. Due to IFRS, companies have had to change the ways to handle goodwill in their balance sheets. The Finnish accounting custom allowed companies to depreciate goodwill. However, according to IFRS, depreciating goodwill is no longer allowed, and instead, goodwill is tested for impairment. These tests should define whether an impairment write-down should be done on the goodwill which would have implications for the profit of the company. This thesis aims to examine thoroughly the concept of goodwill and especially the IAS 36 standard, Impairment of asset, and the obligations it sets for companies. The theoretical section of the thesis analyzes the contents of the IAS 36 standard and investigates the practical us of the standard in the case companies. The research was carried out as a qualitative case study, for which nine listed Finnish companies were selected. All of these companies had significant amounts of goodwill in their balance sheets and were on a so-called ‘risk list’ developed by the Finnish newspaper, Kauppalehti. The list consists of companies with alarming levels of goodwill in their balance sheet. The research shows that each case company tested goodwill for impairment in a similar manner. The method for testing was the utility value calculation. In addition, it became evident that none of the companies made write-downs on the value of their goodwill based on the tests they made....
Private Label -tietokannan hyödyntäminen logistiikkapalveluyrityksessä
(Laurea-ammattikorkeakoulu, 2011)
Tämän tutkimuksen tavoitteena oli kehittää tuotetiedon hallintaa logistiikkapalveluyrityksessä kaupan oma merkki -tietokannan avulla. Tarkoituksena oli rakentaa tietokanta, joka toimisi aputyökaluna pääasiassa Yritys X:n omat merkit -osaston ostopäälliköille heidän tehdessään markkina-analyysia ja lanseeratessaan uusia tuotteita. Yritys X:n toimialana on päivittäistavarakauppa.
Tutkimuksen ja hankkeen pohjana on käytetty kvalitatiivista menetelmää. Tietokannan suunnittelu ja kehitys tapahtui Yritys X:n tuontijohtajan, ICT-projektipäällikön ja tämän opinnäyte-työn tekijän toimesta. Tietokannan sisältö koostuu julkisista lähteistä kerätystä tuotetiedoista ja Yritys X:n omien tuotteiden tiedoista, jotka oli muokattu tarvittavaan muotoon Microsoft Excelin avulla. Tutkimuksen aikana suoritettiin kysely sähköpostin välityksellä Yritys X:n kol-melle ostopäällikölle ja tuontijohtajalle. Kyselyllä he toivat esiin omia näkemyksiään tutkimuksen teoreettisen viitekehyksen osa-alueilta ja kommentoivat tietokannan toimintaa. Tutkimuksen teoreettinen viitekehys käsittää kotimaisen kaupan alaan vaikuttavia voimia.
Tutkimuksen tuloksena rakennettiin Yritys X:n intranetissä toimiva Private Label -tietokanta. Se sisältää Yritys X:n tuotetietojen lisäksi kotimaisten markkinoiden kilpailijoiden Private Label -tuotteet ja myös muut brändituotteet. Tietokannassa on ryhmitelty samanlaiset tuotteet ja näin käyttäjä pystyy näkemään, millaisia tuotteita kilpailijoilla on. Nimittäjänä ryhmissä toimii Yritys X:n tuote, jos sellainen on olemassa. Tietokannan avulla voidaan tarkkailla Yritys X:n tuotteiden myyntilukuja ja niiden kehityksiä. Tietokannassa on mahdollista suorittaa monenlaisia tuotehakuja ja hallinnoida tuotteita.
Private Label -tietokanta on innovaatio, jollaista kilpailevilla kauppaketjuilla on tuskin käytössään. Haasteita tutkimukselle aiheutti Yritys X:n asiakkaiden heikko tämänhetkinen tahtotila luoda uusia tuotteita markkinoille. Iso haaste on myös tietokannan ylläpito ja tietomassan päi-vittäminen. Private Label -tietokanta on olemassa tulevaisuuden tarpeiden varalle ja merkkejä sen tarpeellisuudesta on jo saatu....
of the study and project. The planning and development of the database was carried out by Company X’s import director, ICT project manager and the author of this thesis. The content of the database consists of the product data gathered from public sources...
of the study and project. The planning and development of the database was carried out by Company X’s import director, ICT project manager and the author of this thesis. The content of the database consists of the product data gathered from public sources...
Leasing ja vuokraus vaihtoehtoina reaali-investoinneille - Case Yritys X Oy
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön toimeksiantaja on uusi perustettava yritys, joka vuokraa ja myy tuotekehityksessä käytettäviä mittalaitteita. Perustaja on toiminut useita vuosia mittalaitealalla kansainvälisten yritysten palveluksessa, joten hän toimii myös...
Leasing and rentals as alternatives to capital investments - Case Company X Ltd This thesis was commissioned by a new company, which rents and sells measuring devices used in product development. The founder of the company has worked in international companies in the test and measurement field for several years and he also acts as an expert in this thesis. Capital investments such as measuring devices can be quite expensive and the seller often needs to compare different financing alternatives with the customer. In Finland companies have invested heavily in product development during the past few decades, but the main stress has been on capital financed investments, while in Anglo-American countries leasing is more general. The purpose of this thesis is to examine leasing and rentals as alternatives to the capital financed investments. In the theoretical section the concept of capital investment and the investment process are examined as the background of the customer's financing needs. Financing is also briefly studied in the theoretical section because in the case study leasing and rental are compared with other financing alternatives. The background and the present state of leasing and rentals as well as their bookkeeping are investigated in more detail. The operating profit (EBIT), return on investment (ROI) and debt-to-equity (net gearing) are examined as the financial indicators due to the interest of the founder of the company. The purpose of the case study is to clarify the effects the use of leasing and rentals has on the profitability of the chosen customer company. The first objective is to discover economic and non-economic sales arguments for the new company. The second objective is to create an Excel-based tool for the sales instrument, which will assist in the investigation of the effects of different financing forms on the financial indicators. The company can calculate the net present value of investments, the annuity lots of loans and the monthly payments on leasing agreements. Profitability is studied by comparing the effects of different financing alternatives on the financial indicators of the chosen company for several years. This study is a qualitative case study analysing statutory financial statements, interviews and financial indicators calculated using Excel and Visma Navita Software as the research material. In the conclusions it is noted that the financing alternatives studied do have an effect on the indicators of the chosen company but the percentual differences are subtle and cannot be interpreted unequivocally. Explicit economic superiority as the advantage of rental and leasing cannot be proved. However, the economic profitability varies according to the amount and length of the investment and pricing. The most important sales argument is the possibility of emphasising the brevity of the rental over other alternatives. Other arguments are the lesser need for working capital, the environmental consequences, the ease of maintenance, the spare instruments, the opportunity for the maintenance of the latest techniques and a possibility to negotiate and change the terms of agreement during the agreement period....
Leasing and rentals as alternatives to capital investments - Case Company X Ltd This thesis was commissioned by a new company, which rents and sells measuring devices used in product development. The founder of the company has worked in international companies in the test and measurement field for several years and he also acts as an expert in this thesis. Capital investments such as measuring devices can be quite expensive and the seller often needs to compare different financing alternatives with the customer. In Finland companies have invested heavily in product development during the past few decades, but the main stress has been on capital financed investments, while in Anglo-American countries leasing is more general. The purpose of this thesis is to examine leasing and rentals as alternatives to the capital financed investments. In the theoretical section the concept of capital investment and the investment process are examined as the background of the customer's financing needs. Financing is also briefly studied in the theoretical section because in the case study leasing and rental are compared with other financing alternatives. The background and the present state of leasing and rentals as well as their bookkeeping are investigated in more detail. The operating profit (EBIT), return on investment (ROI) and debt-to-equity (net gearing) are examined as the financial indicators due to the interest of the founder of the company. The purpose of the case study is to clarify the effects the use of leasing and rentals has on the profitability of the chosen customer company. The first objective is to discover economic and non-economic sales arguments for the new company. The second objective is to create an Excel-based tool for the sales instrument, which will assist in the investigation of the effects of different financing forms on the financial indicators. The company can calculate the net present value of investments, the annuity lots of loans and the monthly payments on leasing agreements. Profitability is studied by comparing the effects of different financing alternatives on the financial indicators of the chosen company for several years. This study is a qualitative case study analysing statutory financial statements, interviews and financial indicators calculated using Excel and Visma Navita Software as the research material. In the conclusions it is noted that the financing alternatives studied do have an effect on the indicators of the chosen company but the percentual differences are subtle and cannot be interpreted unequivocally. Explicit economic superiority as the advantage of rental and leasing cannot be proved. However, the economic profitability varies according to the amount and length of the investment and pricing. The most important sales argument is the possibility of emphasising the brevity of the rental over other alternatives. Other arguments are the lesser need for working capital, the environmental consequences, the ease of maintenance, the spare instruments, the opportunity for the maintenance of the latest techniques and a possibility to negotiate and change the terms of agreement during the agreement period....
Tehokas markkinointiviestintä videoneuvottelupalveluiden myynnissä - Case Videra Oy
(Laurea-ammattikorkeakoulu, 2011)
Markkinointiviestintä mielletään usein samaksi asiaksi kuin yrityksen mainonta. Näin ei kuitenkaan ole, vaan markkinointiviestintä on yritysstrategiaan pohjautuva, liiketoiminnan kasvua tukeva osatekijä. Huolellinen markkinointiviestinnän suunnittelu antaa lisä tehoa yrityksen myynnille ja tukee tätä kautta yrityksen liiketoiminnan kasvua. Markkinointiviestinnän tarkoituksena on tavoittaa halutut kohderyhmät, halutulla sanomalla mahdollisimman tehokkaasti. Erilaiset markkinointiviestinnän keinot räätälöidään haluttuun sanomaan sopiviksi, jotta yrityksen lähettämä viesti kulkeutuu oikeille kohderyhmille. Nämä markkinointiviestinnän neljä keinoa ovat mainonta, henkilökohtainen myyntityö, myynninedistäminen sekä suhde- ja tiedotustoiminta. Eri keinojen suunnitelmallisella hyödyntämisellä pystytään vaikuttamaan markkinointiviestinnälle asetettujen tavoitteiden saavuttamiseksi.
Videra Oy on videoneuvottelupalveluita yrityksille, julkiselle sektorille ja yksityisille kuluttajille tarjoava yritys, joka on alallaan pohjoismaiden johtava yritys. Vuonna 2010 Viderasta tuli osa Elisa-konsernia, mikä on osaltaan vauhdittanut entisestään nopeaa kasvua kotimaassa. Videran liiketoiminnan perustana on tarjota asiakkaille parhaat mahdolliset laitteet ja räätälöidyt ratkaisut, sekä parhaat tukipalvelut, joiden avulla asiakas pystyy parantamaan oman liiketoimintansa tehokkuutta. Videran toiminta on viime vuosien aikana kasvanut reippaasti mistä kertoo maailmanlaajuisten toimitusten ja suurten, kansainvälisten yritysten asiakkaiksi saaminen.
Tämä opinnäytetyö käsittelee tehokkaan markkinointiviestinnän hyödyntämistä videoneuvot-telupalveluiden myynnissä. Työn teoriaosuus pohjautuu lähteisiin joissa käsitellään kattavasti markkinointiviestinnän suunnitteluprosessia ja erilaisia keinoja, joiden avulla yrityksen mark-kinointiviestintää tuodaan näkyväksi valituille kohderyhmille. Työssä myös tutustutaan kuluttaja- ja yritysmarkkinoinnin eroihin ja yhtäläisyyksiin markkinointiviestintää suunniteltaessa.
Tässä työssä saatujen tulosten perusteella voidaan todeta, että videoneuvottelulaitteiden ja – palveluiden tehokkaan markkinointiviestinnän perusta on monimuotoinen viestintäkeinojen käyttö ja suunnitelmallinen hyödyntäminen pitkällä aikavälillä....
on the strategies of the company and supports its business operations. Thorough planning of marketing communication is a foundation for more efficient sales. Through efficient sales business growth can also be supported. The main reason for marketing communication...
on the strategies of the company and supports its business operations. Thorough planning of marketing communication is a foundation for more efficient sales. Through efficient sales business growth can also be supported. The main reason for marketing communication...
Finanssikriisin juuret ja vaikutus Suomen vientiin
(Laurea-ammattikorkeakoulu, 2011)
Tässä opinnäytetyössä on tarkoitus selvittää, miten Yhdysvalloista alkanut finanssikriisi sai alkunsa ja, miten kriisi vaikutti Suomen vientiin ulkomaille. Opinnäytetyö kuvaa syitä, jotka johtivat kriisiin Yhdysvalloissa ja tutkii kriisin...
Reasons for the Financial Crisis and its Impacts on Finnish Export This Bachelor`s thesis examines the reasons for the Financial crisis that started in the United States 2007 and how the crisis affected the Finnish export. The main focus in this thesis is to find out why the financial crisis started and how it affected the Finnish export during 2008 – 2010. The theory section rests on literature written by several authors that discuss reasons for the financial crisis. The section describing the Finnish export is based on both literature and quantitative research methods. The theory section creates rather a whole picture of the reasons for the financial crisis and the Finnish export. The results of the study showed that the financial crisis started in the United States in 2007 when the housing prices started to collapse after a long period of increase in 2006. Banks also lowered their rules for borrowing money and that helped people, who did not have a lot of money, get mortgages. One reason for the crisis was the government of the Unites States. The Finnish export faced large problems when the financial crisis started. The financial crisis did not affect the Finnish export markets in 2008 as much as it did a year later. In 2009 the Finnish export collapsed because of the financial situation in our most important export countries. Also the prices of export products came down and it affected the export markets. In April 2010 the Finnish export markets increased rapidly because of the change in the global economy. Asian countries have also had a big role in the rise of Finnish export....
Reasons for the Financial Crisis and its Impacts on Finnish Export This Bachelor`s thesis examines the reasons for the Financial crisis that started in the United States 2007 and how the crisis affected the Finnish export. The main focus in this thesis is to find out why the financial crisis started and how it affected the Finnish export during 2008 – 2010. The theory section rests on literature written by several authors that discuss reasons for the financial crisis. The section describing the Finnish export is based on both literature and quantitative research methods. The theory section creates rather a whole picture of the reasons for the financial crisis and the Finnish export. The results of the study showed that the financial crisis started in the United States in 2007 when the housing prices started to collapse after a long period of increase in 2006. Banks also lowered their rules for borrowing money and that helped people, who did not have a lot of money, get mortgages. One reason for the crisis was the government of the Unites States. The Finnish export faced large problems when the financial crisis started. The financial crisis did not affect the Finnish export markets in 2008 as much as it did a year later. In 2009 the Finnish export collapsed because of the financial situation in our most important export countries. Also the prices of export products came down and it affected the export markets. In April 2010 the Finnish export markets increased rapidly because of the change in the global economy. Asian countries have also had a big role in the rise of Finnish export....









