Haku
Viitteet 4511-4520 / 5020
Puheeksi ottamisen mallit, Yritys X
(Laurea-ammattikorkeakoulu, 2011)
Opinnäytetyön tavoitteena oli suunnitella ja kehittää opas puheeksi ottamisen malleista yritys X:lle. Tarkoituksena oli selvittää, mitä puheeksi ottamisella tarkoitetaan, ja kuinka vaikeat asiat otetaan työyhteisössä puheeksi. Lisäksi kartoitettiin...
Models of Early Intervention at Company X The purpose of this thesis was to plan and create a practical guide of early interventions models for company X. The aim was to find out what early intervention and broaching diffi-cult affairs at work mean. Additionally, the purpose was to solve what roles managers and organizations have in a work community where the purpose is to achieve well-being at work by using early intervention. This study focused on different kinds of communal and individual reasons which can cause conflicts in a work community. Conflicts should be handled well and the reasons should be understood because when con-flicts are handled right they might become a remerkable resource and a place to learn for the work community. In conflict solving, sweeping difficult things under the rug is not the right way to solve problems and that is why it is important to understand where the problems and conflicts in work community come from and how to speak about them. Project achieved in co-operating with company X. In early interventions guide was clarifyed the importance of early intervention and the way broaching dificult affairs....
Models of Early Intervention at Company X The purpose of this thesis was to plan and create a practical guide of early interventions models for company X. The aim was to find out what early intervention and broaching diffi-cult affairs at work mean. Additionally, the purpose was to solve what roles managers and organizations have in a work community where the purpose is to achieve well-being at work by using early intervention. This study focused on different kinds of communal and individual reasons which can cause conflicts in a work community. Conflicts should be handled well and the reasons should be understood because when con-flicts are handled right they might become a remerkable resource and a place to learn for the work community. In conflict solving, sweeping difficult things under the rug is not the right way to solve problems and that is why it is important to understand where the problems and conflicts in work community come from and how to speak about them. Project achieved in co-operating with company X. In early interventions guide was clarifyed the importance of early intervention and the way broaching dificult affairs....
Tapahtumamarkkinointi osana tuotteen lanseerausta - Case: Schwarzkopf got2b
(Laurea-ammattikorkeakoulu, 2011)
Tapahtumamarkkinointia on käytetty yrityksien markkinoinnin tukena yllättävän vähän ja monille yrityksille tämä saattaa olla yhä suhteellisen vieras käsitys. Viimeisien vuosien aikana on ollut huomattavissa, että ...
Kassanhallinta Yritys Oy Ab:ssä
(Laurea-ammattikorkeakoulu, 2011)
Yrityksen strateginen suunnittelu on nykyhetkessä tehtyjä päätöksiä ja toimenpiteitä, joilla varmistetaan tuleva menestys ja mahdollisuuksien hyödyntäminen. Yrityksen strategiset tavoitteet puretaan toimintasuunnitelmaksi. Toiminnan suunnittelu ja päivittäinen maksuvalmiuden säilyttäminen ovat yritykselle erittäin tärkeitä. Rahoitusmarkkinoiden epävarmuus ja finanssikriisi ovat vaikeuttaneet yritysten varainhankintaa sekä korostaneet tehokkaan kassanhallinnan ja likviditeettivarojen merkitystä. Rahoitussuunnittelun avulla saadaan selville, kuinka paljon rahaa yrityksen liiketoiminta sitoo. Lyhytaikaisen rahoitussuunnittelun päätökset vaikuttavat yrityksen toimintaedellytyksiin lyhyellä aikavälillä. Lyhytaikainen rahoitussuunnittelu koskee varastonhallintaa, myyntisaatavia, ostovelkoja, kassaa sekä lyhytaikaisia sijoituksia ja lainoja. Tehokkaalla kassanhallinnalla yrityksellä on mahdollisuus paitsi korkotuottoihin myös kustannussäästöihin.
Tämä opinnäytetyö käsittelee case-yrityksen kassanhallintaprosesseja ja lyhyen aikavälin ra-hoituksen suunnittelua. Tutkimus oli kvalitatiivinen case-tutkimus, ja se tehtiin yhdessä toi-meksiantajayrityksen kanssa. Aineistonkeruumenetelminä toimivat haastattelut, havainnoinnit, tapaamiset ja kohdeyrityksen dokumentit, joiden avulla tutkija tutustui kohdeyrityksen taloudelliseen tilaan nykytila-analyysin kautta. Kassanhallinta ja siihen kiinteästi liittyvät prosessit olivat varsinaisen tutkimuksen kohteena. Tutkimuksen aineistona käytettiin case-yrityksen tilinpäätöstietoja neljältä tilikaudelta, jotka syötettiin Laurea-ammattikorkeakou-lulla käytössä olevaan Visma Navita yritysmalliohjelmaan. Kassavirtalaskelmat on laadittu yritystutkimusneuvottelukunnan mallin mukaisesti.
Tutkimuksen tuloksena syntyi lyhyen aikavälin rahoitussuunnittelun budjettijärjestelmä case-yrityksen tarpeisiin. Osana budjettijärjestelmää tehtiin tulosbudjetti, jota edustaa tuloslas-kelmaennuste, jota pystytään käyttämään myös tulevina vuosina sekä kassabudjetti. Kassabudjetti on laadittu tuloslaskelmaennusteen pohjalta. Sitä pystytään muokkaamaan ja tarkentamaan case-yrityksen tarpeisiin sopivaksi. Budjetointi ja erityisesti kassabudjetti auttaa case-yrityksen lyhyen aikavälin rahoitussuunnittelua. Tehostamalla kassahallinnan eri prosesseja case-yritys pystyy vähentämään liiketoimintaan sitoutuneen käyttöpääoman määrää. Erittäin tärkeä on se, että mahdollinen kassaylijäämä saadaan selville ja sijoitettua paremmin tuottaviin kohteisiin....
-raising and highlighted the importance of effective cash management and liquidity funds. Through financial planning a company can find out how much money is tied up in the company’s business activity. Decisions about short term financial planning will affect...
-raising and highlighted the importance of effective cash management and liquidity funds. Through financial planning a company can find out how much money is tied up in the company’s business activity. Decisions about short term financial planning will affect...
Glow Helsingin markkinointistrategia ja -suunnitelmat
(Laurea-ammattikorkeakoulu, 2011)
Toimeksiantajana opinnäytetyölle toimii parturi-kampaamo Glow Helsingin omistaja Nora Nevanperä. Opinnäytetyön toimeksiannon mukaan toteutettiin asiakaskysely, joka toimi pohjana markkinointisuunnitelmalle ja strategialle. ...
Puhu nyt -kampanjan sopivuus Facebookiin
(Laurea-ammattikorkeakoulu, 2011)
Markkinointi on viime vuosien aikana muuttunut radikaalisti ja muutos on moniulotteisempi kuin esimerkiksi siirtyminen radion aikakaudesta televisioon. Internet nousee keskeisimmäksi markkinoinnin välineeksi ja näin ollen markkinointiajattelua...
Marketing has changed dramatically in recent years, and the change is more complex than, for example, the transition from the radio era to the television. The Internet is becoming a key marketing tool, and thus marketing methods must develop to best utilize it. The Internet enables consumers to display information about themselves, and provides them with previously unavailable channels and power. Transparency is a central topic in the literature with respect to the successful participation in online social channels. The subject of this study is a cause-related marketing campaign in Facebook, and the theoretical sections address the subject of social media in the company's operations. Facebook was chosen from the social media landscape as a channel for a campaign and the target company wanted to find out the practicality offered by Facebook for a charity campaign. The main purpose of the study was to investigate the opportunities of Facebook for marketing communications and to determine how fast, for how many people, and with what resources the campaign would spread through Facebook. The target group consisted of customers of Anna magazine as well as the Facebook site members of the campaign. The sample numbered 292 people and the study was carried out via an electronic quantitative survey. The loss of respondents was 85 %. The methods of analysis used were linear regression and correspondence analysis. The results show that the campaign in Facebook is interesting and that it is suitable for this environment. While social media and Facebook were the right channel for the campaign it did not spread as quickly and to as many people as would have been possible. The literature contains guidelines for how a company brand or campaign can be more likely to succeed in Facebook and social media. The study shows that the campaign can succeed in Facebook, but in order to do that the company should follow the instructions gathered in this study....
Marketing has changed dramatically in recent years, and the change is more complex than, for example, the transition from the radio era to the television. The Internet is becoming a key marketing tool, and thus marketing methods must develop to best utilize it. The Internet enables consumers to display information about themselves, and provides them with previously unavailable channels and power. Transparency is a central topic in the literature with respect to the successful participation in online social channels. The subject of this study is a cause-related marketing campaign in Facebook, and the theoretical sections address the subject of social media in the company's operations. Facebook was chosen from the social media landscape as a channel for a campaign and the target company wanted to find out the practicality offered by Facebook for a charity campaign. The main purpose of the study was to investigate the opportunities of Facebook for marketing communications and to determine how fast, for how many people, and with what resources the campaign would spread through Facebook. The target group consisted of customers of Anna magazine as well as the Facebook site members of the campaign. The sample numbered 292 people and the study was carried out via an electronic quantitative survey. The loss of respondents was 85 %. The methods of analysis used were linear regression and correspondence analysis. The results show that the campaign in Facebook is interesting and that it is suitable for this environment. While social media and Facebook were the right channel for the campaign it did not spread as quickly and to as many people as would have been possible. The literature contains guidelines for how a company brand or campaign can be more likely to succeed in Facebook and social media. The study shows that the campaign can succeed in Facebook, but in order to do that the company should follow the instructions gathered in this study....
Yrityskuvatutkimus Orimattilan pankeista
(Laurea-ammattikorkeakoulu, 2011)
. Tarkoituksena oli selvittää, mikä pankki on vastaajalle ”oma pankki” sekä millaisena oman pankin konttoria pidetään palvelun ja yleisilmeen suhteen. Lisäksi selvitettiin, millaisia mielikuvia vastaajilla oli näistä kolmesta pankista, mikä on tärkeää pankissa...
Company image research of banks in Orimattila The aim of this thesis was to find out what kind of company image the three banks in Orimattila have among the banks’ private customers. A study about Company image of banks in Orimattila has not been done before. The goal was to find out which is the respondent’s own bank and what the respondent thinks about its bank branch in terms of service and general look. Another goal was to find out what kind of images the respondents have of these three banks, what is important in a bank and what would be the reasons why a respondent could change bank. The theory of this research consists of introduction of the financial branch, reputation, brand, image, marketing communications, company image, customer service and products availability and pricing. The research was executed by a complete questionnaire, and was carried out as short interviews with 89 private bank customers in Orimattila. A quantitative research method was used in the study, but also in some parts of the questionnaire a qualitative research method is used. Results were handled and analyzed by using Microsoft Office Excel. The study revealed that most of the respondents were happy with their own bank branch and its service. xxxx...
Company image research of banks in Orimattila The aim of this thesis was to find out what kind of company image the three banks in Orimattila have among the banks’ private customers. A study about Company image of banks in Orimattila has not been done before. The goal was to find out which is the respondent’s own bank and what the respondent thinks about its bank branch in terms of service and general look. Another goal was to find out what kind of images the respondents have of these three banks, what is important in a bank and what would be the reasons why a respondent could change bank. The theory of this research consists of introduction of the financial branch, reputation, brand, image, marketing communications, company image, customer service and products availability and pricing. The research was executed by a complete questionnaire, and was carried out as short interviews with 89 private bank customers in Orimattila. A quantitative research method was used in the study, but also in some parts of the questionnaire a qualitative research method is used. Results were handled and analyzed by using Microsoft Office Excel. The study revealed that most of the respondents were happy with their own bank branch and its service. xxxx...
Kehittyvien markkinoiden painotuksen vaihtelu suomalaisissa maailmanlaajuisesti sijoittavissa osake-rahastoissa viimeisen kymmenen vuoden ja tulevan kymmenen vuoden aikana
(Laurea-ammattikorkeakoulu, 2011)
Rahastosijoittamisen suosio on lisääntynyt huomattavasti erityisesti viimeisten vuosien aikana. Suosion lisääntyminen perustuu sijoittamisen helppouteen. Sijoitetun varallisuuden hoidon tekee rahastonhoitaja, eikä rahastosijoittajan tarvitse näin ollen itse aktiivisesti hoitaa sijoittamaansa varallisuutta. Samanaikaisesti varallisuus on laajemmin hajautettu, kuin sijoitettaessa perinteisesti suoriin osakesijoituksiin.
Tutkielmatyyppisen opinnäytetyön tarkoituksena on verrata eri rahastoyhtiöiden hallinnoimia ja hoitamia suomalaisia maailmanlaajuisesti sijoittavia osakerahastoja, ja sitä miten kehittyvien markkinoiden osuus on lisääntynyt niissä viimeisen kymmenen vuoden aikana ja tulevat kehittymään seuraavan kymmenen vuoden aikana. Teoriaosuudessa kerrotaan, miten rahasto-sijoittaminen eroaa sijoittamisesta suoraan osakkeisiin esimerkiksi tuoton, riskin ja toimintatapojen suhteen. Lisäksi kerrotaan, miten rahoitusteorian mukaan sijoittamisessa tuotto ja riski muodostuvat. Työssä rajataan kehittyvät markkinat niin kutsuttuihin BRIC- maihin eli Brasiliaan, Venäjään, Intiaan ja Kiinaan, jotka muodostavat yhdessä merkittävimmän osan kehittyvistä markkinoista.
Työhön on valittu tutkittaviksi osakerahastoiksi Sampo Pankin rahastoyhtiön hallinnoima rahasto Sampo Kompassi Osake, Nordea Pankin rahastoyhtiön Nordea Osakesalkku, Osuuspankin rahas-toyhtiön OP Maailma, Evli Pankin Evli Global ja Alfreg Bergin Alferd Berg Global. Valittujen viiden rahaston osalta verrataan, miten kehittyvien markkinoiden osuus on vaihdellut niissä vuodesta 2000 lähtien. Osa rahastoista on aloittanut toimintansa vasta vuoden 2000 jälkeen, joten tuloksia verrataan kunkin rahaston osalta siltä ajalta, kun rahasto on perustettu.
Rahastovertailun lopputulokseksi saatiin, että kehittyvien markkinoiden osuus tutkimukseen valituissa suomalaisissa maailmanlaajuisesti sijoittavissa osakerahastoissa on kasvanut vuodesta 2000 lähtien. Vuonna 2007 maailmanlaajuisen finanssikriisin johdosta kehittyvien markkinoiden painotus osana salkunhoitoa pieneni lähes poikkeuksetta kaikissa rahastoissa, jotka olivat sijoittaneet ylipäätään kehittyville markkinoille. Lisäksi valittujen rahastojen rahastonhoitajat uskovat kehittyvien markkinoiden olevan tulevan kymmenen vuoden aikana merkittävämpi osa salkunhoitoa. Syitä tähän uskotaan olevan yhtiöiden vahva tuloskasvu, mikä tarjoaa paremman tuottokehityksen kehittyvien markkinoiden osakesijoituksille suhteessa kehittyneisiin markkinoihin....
by different fund management companies, and an examination of how emerging markets have increased in the last ten years and how they will develop in the coming decade. The theoretical section explains how investing in mutual funds is different from investing...
by different fund management companies, and an examination of how emerging markets have increased in the last ten years and how they will develop in the coming decade. The theoretical section explains how investing in mutual funds is different from investing...
Palveluyrityksen laatu osana markkinointiviestintää – Keravan Lääkintävoimistelu Oy
(Laurea-ammattikorkeakoulu, 2011)
Tämä opinnäytetyö käsittelee palvelun laadun merkitystä palveluliiketoiminnassa. Tutkimuksen päätavoite oli selvittää, mitä on laatu, mistä tekijöistä palvelun laatu koostuu ja millä keinoilla saavutetaan hyvää laatua. Toinen tavoite oli tarjota...
Service Quality as a Part of Marketing Communications – Keravan Lääkintävoimistelu Oy (Ltd) This Bachelor’s thesis discusses the role of quality in a welfare service company. The primary goal of the study was to determine the factors that service quality consists of and the means to achieve good quality. Another goal was to provide information on the usefulness of quality control in the case company. The thesis includes a theoretical section and an empirical section that deals with the case company. The theoretical section discusses the service business, customer service and the stages of customer loyalty, marketing communications and the total of service quality in the branch of welfare. The empirical section focuses on assessing the current level of quality and developing it for the future. The study was based on both quantitative and qualitative methods. First, in December 2010 and January 2011, a survey was conducted among the customers of Keravan Lääkintävoimistelu to determine the extent to which factors affect on quality experiences and customer satisfaction. Questionnaires were distributed to customers at the office of the case company and 38 answers were given in three weeks of time. Second, theme interviews were carried out with the management and of the company to obtain views as to the quality control at the moment and in future from the case company’s perspective. Key representatives of the company discussed the issues together according to the questions asked. The results indicate that the company sees quality control as an important part of the service business and is willing to develop it further. The management recognizes the competitive advantages in the customer-oriented approach and the active observing of the competitors and the operational environment of welfare. According to the questionnaires customers are rather satisfied with the total quality but they also see some weaknesses when it comes to location guiding and accessibility on which solutions were searched during the study. The theory and the study together indicate that quality control is one of the most important factors especially in welfare business where customer relations usually are very strong and personal. The case company has been aware of that and been working on quality since the year 2006. However, the study shows there is a lot of work to be done. The company believes that the study also opened up new perspectives that were not paid attention to before....
Service Quality as a Part of Marketing Communications – Keravan Lääkintävoimistelu Oy (Ltd) This Bachelor’s thesis discusses the role of quality in a welfare service company. The primary goal of the study was to determine the factors that service quality consists of and the means to achieve good quality. Another goal was to provide information on the usefulness of quality control in the case company. The thesis includes a theoretical section and an empirical section that deals with the case company. The theoretical section discusses the service business, customer service and the stages of customer loyalty, marketing communications and the total of service quality in the branch of welfare. The empirical section focuses on assessing the current level of quality and developing it for the future. The study was based on both quantitative and qualitative methods. First, in December 2010 and January 2011, a survey was conducted among the customers of Keravan Lääkintävoimistelu to determine the extent to which factors affect on quality experiences and customer satisfaction. Questionnaires were distributed to customers at the office of the case company and 38 answers were given in three weeks of time. Second, theme interviews were carried out with the management and of the company to obtain views as to the quality control at the moment and in future from the case company’s perspective. Key representatives of the company discussed the issues together according to the questions asked. The results indicate that the company sees quality control as an important part of the service business and is willing to develop it further. The management recognizes the competitive advantages in the customer-oriented approach and the active observing of the competitors and the operational environment of welfare. According to the questionnaires customers are rather satisfied with the total quality but they also see some weaknesses when it comes to location guiding and accessibility on which solutions were searched during the study. The theory and the study together indicate that quality control is one of the most important factors especially in welfare business where customer relations usually are very strong and personal. The case company has been aware of that and been working on quality since the year 2006. However, the study shows there is a lot of work to be done. The company believes that the study also opened up new perspectives that were not paid attention to before....
Kunnallisten liikuntapaikkojen kustannukset ja käyttökorvaukset - Case: Lohja
(Laurea-ammattikorkeakoulu, 2011)
taloustiedoista sekä liikuntatoimen tiedoista, työssä mukana olevien vertailukuntien liikuntatoimen perus– ja taloustiedoista, kustannuksista, käyttökorvauksista sekä liikuntatoimen lakisääteisistä asioista. Tutkimusotteena oli kvalitatiivinen eli laadullinen...
Costs and compensations for use of the municipal sports facilities Case: Lohja The objectives of this thesis were to study the location-specific costs of sports facilities at Lohja in a three-year period and study the level of compensations for the use of sports facilities at Lohja by comparing them to corresponding facilities at four other municipalities that were chosen according to certain criteria. The study concentrated on the costs and compensations for the use of indoor sports facilities. The information base of this thesis consists of basic and financial information of the case study target Lohja, client Lohjan Liikuntakeskus Oy and information of the municipal sports activities, basic and financial information of the sports activities of four municipalities that are points of comparison in this study, costs, compensations for use and the statutory issues of sports activities. The form of this study was qualitative. The used research method was theme interview. One special expert was interviewed for the study. The other data was collected with the help of other discussions and from written and electronic sources that touch on the subject of the study. The results of the costs study pointed out that the other operating costs of business were the biggest cost item at the ice rink of Lohja in all three years, personnel costs were the biggest cost item at Neidonkeidas in all three years, while at the indoor sports facilities the biggest cost item in the years 2008 and 2009 was personnel costs and in year 2010 the other operating costs of business. The results of the compensations for use study pointed out that using the ice rink of Lohja is comparatively affordable for the citizens of Lohja, but then again comparatively expensive for the out-of-town citizens. Also the organizing of the international matches was comparatively expensive at Lohja. The results pointed out that the swimming single admissions and serial tickets were comparatively expensive at Lohja, as well as the gym single admissions and serial tickets. Secondly, the one-month season tickets were comparatively affordable. The results pointed out that the gym serial tickets were comparatively inexpensive for the special groups at Lohja, but then again the one-month season tickets were comparatively expensive for them. The results showed that the compensations for use of the exercise halls of schools at Lohja were comparatively inexpensive. As conclusions the study was able to present that the subdivision of costs varies significantly between the sports facilities. There can be very significant discrepancies in the compensations for the same level sports services between municipalities. The following themes were presented as proposals for further study: How there can be such significant differences between municipalities in the compensations for use of the same level sports services? Is subsidizing targeted correctly and fairly or should for example children and young be acknowledged more instead of well-paid adults? Furthermore, are the compensations for use of Lohjas sports facilities reasonable as compared to the other municipalities....
Costs and compensations for use of the municipal sports facilities Case: Lohja The objectives of this thesis were to study the location-specific costs of sports facilities at Lohja in a three-year period and study the level of compensations for the use of sports facilities at Lohja by comparing them to corresponding facilities at four other municipalities that were chosen according to certain criteria. The study concentrated on the costs and compensations for the use of indoor sports facilities. The information base of this thesis consists of basic and financial information of the case study target Lohja, client Lohjan Liikuntakeskus Oy and information of the municipal sports activities, basic and financial information of the sports activities of four municipalities that are points of comparison in this study, costs, compensations for use and the statutory issues of sports activities. The form of this study was qualitative. The used research method was theme interview. One special expert was interviewed for the study. The other data was collected with the help of other discussions and from written and electronic sources that touch on the subject of the study. The results of the costs study pointed out that the other operating costs of business were the biggest cost item at the ice rink of Lohja in all three years, personnel costs were the biggest cost item at Neidonkeidas in all three years, while at the indoor sports facilities the biggest cost item in the years 2008 and 2009 was personnel costs and in year 2010 the other operating costs of business. The results of the compensations for use study pointed out that using the ice rink of Lohja is comparatively affordable for the citizens of Lohja, but then again comparatively expensive for the out-of-town citizens. Also the organizing of the international matches was comparatively expensive at Lohja. The results pointed out that the swimming single admissions and serial tickets were comparatively expensive at Lohja, as well as the gym single admissions and serial tickets. Secondly, the one-month season tickets were comparatively affordable. The results pointed out that the gym serial tickets were comparatively inexpensive for the special groups at Lohja, but then again the one-month season tickets were comparatively expensive for them. The results showed that the compensations for use of the exercise halls of schools at Lohja were comparatively inexpensive. As conclusions the study was able to present that the subdivision of costs varies significantly between the sports facilities. There can be very significant discrepancies in the compensations for the same level sports services between municipalities. The following themes were presented as proposals for further study: How there can be such significant differences between municipalities in the compensations for use of the same level sports services? Is subsidizing targeted correctly and fairly or should for example children and young be acknowledged more instead of well-paid adults? Furthermore, are the compensations for use of Lohjas sports facilities reasonable as compared to the other municipalities....
Tampere-Seuran uusasiakashankinta : suunnitelma vuodelle 2012
(Laurea-ammattikorkeakoulu, 2011)
Kotiseututyö on kokonaisvaltaista toimintaa kotiseudun omaleimaisuuden vaalimiseksi, säilyttämiseksi ja kehittämiseksi. Kotiseututyön tarkoituksena on lisätä yleistä kotiseututietoutta sekä välittää kotiseutukulttuuria sukupolvelta toiselle. Kotiseututyössä yleinen ongelma on jäsenmäärien vähäisyys, vaikka kiinnostus kotiseututyötä kohtaan on lisääntynyt viime vuosina. Opinnäytetyön toimeksiantaja on Suomen suurin kotiseutuyhdistys, Tampere-Seura.
Opinnäytetyön tavoite on kehittää Tampere-Seuran jäsenhankintaa vuonna 2012, jolloin on seuran 75-vuotis juhlavuosi. Tavoitteena on saada yhdistykselle uusia yritysjäseniä sekä uusia henkilöjäseniä, jotta seuran toiminta pysyy elinvoimaisena ja kannattavana. Tarkoituksena on löytää potentiaalisia uusia jäseniä ja etsiä ne markkinointiviestinnän keinot, joiden avulla kohderyhmään voidaan ottaa kontaktia. Tavoitteena on kasvattaa yhdistyksen jäsenmäärää sekä lisätä yhdistyksen näkyvyyttä sekä tunnettavuutta Tampereen alueella.
Teoriaosuus käsittelee uusiasiakashankintaa käyttäen lähtökohtana segmentointiteoriaa. Lisäksi tutkimuksen teoriapohja koostuu myös näistä markkinointiviestinnän keinoista: henkilökohtaisesta myyntityöstä ja asiakaspalvelusta, suoramarkkinoinnista, suhde- ja tiedotustoiminnasta sekä myynninedistämisestä. Opinnäytetyössä käsitellään myös imagomarkkinointia.
Opinnäytetyön toiminnallinen osuus keskittyi kartoittamaan parhaat asiakaskohderyhmät ja esittelemään ne käytännön toimenpiteet, joita yhdistyksen kannattaa käyttää uusasiakashankinnassaan. Tutkimuksessa etsittiin niitä potentiaalisia yritys- ja henkilöjäsenten yhteystietoja käyttäen hyväksi erilaisia Internetistä löytyviä tietokantoja sekä paikallisia muita medioita. Käytännön osuus esittelee ne markkinointiviestinnän keinot, joihin yhdistyksen kannattaa paneutua jäsenhankinnassa.
Tutkimustuloksina saatiin yhteensä 72 parhaaseen asiakassegmenttiin kuuluvan yrityksen yhteystiedot. Lisäksi henkilöjäsenten saamiseksi suunniteltiin omat toimenpiteet. Tavoitteiksi asetettujen uusien jäsenien määrää ei pystytä vielä arvioimaan, sillä uusasiakashankinta aloitetaan konkreettisesti vasta ensi syksynä. Silti tutkimuksen tulokset ovat selkeästi toimeksiantajaa hyödyttäviä ja annetut ehdotukset selkeitä ratkaisuja tutkimusongelmaan....
of the thesis is to develop the ways Tampere-Seura attract new members during the year 2012 when the society celebrates its 75th anniversary. The goal is to get attract new business association members as well as new individual members, so that the society’s...
of the thesis is to develop the ways Tampere-Seura attract new members during the year 2012 when the society celebrates its 75th anniversary. The goal is to get attract new business association members as well as new individual members, so that the society’s...









