Haku
Viitteet 4601-4610 / 5020
Markkinointitapahtuma Case: IVT Center Riihimäki
(Laurea-ammattikorkeakoulu, 2010)
Tämä toiminnallinen opinnäytetyö on tehty toimeksiantona IVT Center Riihimäelle. Sen aiheena on markkinointitapahtuman suunnittelu ja toteuttaminen käytännössä. Markkinointitapahtuma järjestettiin 25–26.9.2010. IVT Center Riihimäki kuuluu...
Event marketing Case: IVT Center Riihimäki This functional thesis is done as an assignment for IVT Center Riihimäki. The topic was event marketing. I planned and organized a marketing event for IVT Center on 25-26 September 2010. IVT is part of an international chain. It sells heat pumps and installations and maintenance services. The aim of the event was to improve and to increase the company’s sales and new customer acquiring. The idea is important because IVT Center has not done much marketing before. The theory part of thesis consists of marketing communications with process of event marketing. I have used material from marketing literature and from interviews with the owner. I go through the whole process from planning to the after sales marketing and research results. The results suggest that this is an excellent way to market heat pumps. The event was a great success: there were many potential customers present, and the sales increased during the event and afterwards....
Event marketing Case: IVT Center Riihimäki This functional thesis is done as an assignment for IVT Center Riihimäki. The topic was event marketing. I planned and organized a marketing event for IVT Center on 25-26 September 2010. IVT is part of an international chain. It sells heat pumps and installations and maintenance services. The aim of the event was to improve and to increase the company’s sales and new customer acquiring. The idea is important because IVT Center has not done much marketing before. The theory part of thesis consists of marketing communications with process of event marketing. I have used material from marketing literature and from interviews with the owner. I go through the whole process from planning to the after sales marketing and research results. The results suggest that this is an excellent way to market heat pumps. The event was a great success: there were many potential customers present, and the sales increased during the event and afterwards....
Asiakkuuden päättäminen rahoitusalan yrityksessä x
(Laurea-ammattikorkeakoulu, 2010)
Tämän tutkimus- ja kehittämishankkeen tarkoituksena oli tuottaa rahoitusalan yritykselle x toimintasuunnitelma asiakkuuden loppumista varten. Työn tarkoituksena oli lisätä yrityksen tietämystä asiakkuuden loppumisesta ja esittää yritykselle tapoja...
Closure of a customer relationship in a finance company x The purpose of this research and development project was to create a strategy for finance company x regarding the closure of a customer relationship. The main goal of the thesis was to increase knowledge about the closure of a customer relationship and present ways for a company to collect information about the closure. The secondary aim was to create a procedure model that would describe how to work with customers who are ending their relationship with the company. The theoretical aim was to describe customer relationship management and a customer-oriented business model. Special attention was paid to the closure stage in the lifespan of a customer relationship. The goal was to create an entity that supports the operational section. The research section was carried out as qualitative research. The research data was collected using thematic interviews via phone conversations. Fifteen (15) former customers of the finance company participated in the research. Based on the theoretical framework and the results of the research, two alternative procedure models for the closure of a customer relationship were created. Information about the closure of a customer relationship can be collected systematically in customer situations. Another option is to collect information regularly through a phone interview. In conclusion, a company needs to take care of its customers throughout all stages of a customer relationship. The customer relationship should be guided in the right direction in order for it to develop. At the closure stage of a customer relationship, the company should make sure that it is ended professionally. A suggested topic for further study could be a research study conducted in a few years time that examines how company x has collected information about the closure of customer relationships. The study could examine what finance company x has discovered and how this information has been utilized in its business....
Closure of a customer relationship in a finance company x The purpose of this research and development project was to create a strategy for finance company x regarding the closure of a customer relationship. The main goal of the thesis was to increase knowledge about the closure of a customer relationship and present ways for a company to collect information about the closure. The secondary aim was to create a procedure model that would describe how to work with customers who are ending their relationship with the company. The theoretical aim was to describe customer relationship management and a customer-oriented business model. Special attention was paid to the closure stage in the lifespan of a customer relationship. The goal was to create an entity that supports the operational section. The research section was carried out as qualitative research. The research data was collected using thematic interviews via phone conversations. Fifteen (15) former customers of the finance company participated in the research. Based on the theoretical framework and the results of the research, two alternative procedure models for the closure of a customer relationship were created. Information about the closure of a customer relationship can be collected systematically in customer situations. Another option is to collect information regularly through a phone interview. In conclusion, a company needs to take care of its customers throughout all stages of a customer relationship. The customer relationship should be guided in the right direction in order for it to develop. At the closure stage of a customer relationship, the company should make sure that it is ended professionally. A suggested topic for further study could be a research study conducted in a few years time that examines how company x has collected information about the closure of customer relationships. The study could examine what finance company x has discovered and how this information has been utilized in its business....
Markkinointiviestintäsuunnitelma : Case: Kelloliike T. Soikkeli
(Laurea-ammattikorkeakoulu, 2010)
Tämän opinnäytetyön aiheena on markkinointiviestintäsuunnitelman laatiminen Kelloliike T. Soikkelille. Kelloliike T. Soikkeli on Keravalla toimiva kellojen ja korujen vähittäismyyntiä harjoittava yritys. Kelloliike T. ...
Oman osaamisen johtaminen perehdytyksessä : Case: Suomen Lähikauppa Oy
(Laurea-ammattikorkeakoulu, 2010)
Tämän opinnäytetyön aiheena on oman osaamisen johtaminen perehdytystilanteessa. Tarkoituksena on lisätä henkilöstön osaamista, sitoutumista ja työmotivaatiota. Lähtökohtana aiheelle oli Lähikauppa Oy:n uudet toimintatavat, jotka koskettivat...
Managing own knowledge in orientation The topic of this thesis is managing your own knowledge in orientation. The idea of this thesis is to add knowledge, commitment and motivation. The basis to this subject is that Suomen lähikauppa Oy has new policies, which affect the daily work of the stores. These new policies did come into effect with short notice and new work assignments were new to the instructor too. The purpose is to help new worker to internalize in easily understandable brief form part of the work assignments that they should be able to do after the briefing. The Brief form is intended to help with normal orientation. You can see straight from the brief form what assignments you have to be able to do and ask for more orientation if it is needed. The purpose is to manage your own knowledge with the brief form. Another purpose is to benefit from the form in development discussion. The research results were approached by studying literature, with an inquiry which was given to the personnel and with two interviews. Questions in the inquiry and in the interviews were taken from the theory. Very small part of the personnel answered the inquiry, so the results are just directional and thought provoking. From the research results can be drawn the conclusion that knowledge adds motivation and it will strengthen commitment. According to the results, the form increases knowledge and helps to understand work substances. It also makes interaction easier and encourages interacting. Development discussions can deal with issues which are interesting and deepen knowledge of these issues....
Managing own knowledge in orientation The topic of this thesis is managing your own knowledge in orientation. The idea of this thesis is to add knowledge, commitment and motivation. The basis to this subject is that Suomen lähikauppa Oy has new policies, which affect the daily work of the stores. These new policies did come into effect with short notice and new work assignments were new to the instructor too. The purpose is to help new worker to internalize in easily understandable brief form part of the work assignments that they should be able to do after the briefing. The Brief form is intended to help with normal orientation. You can see straight from the brief form what assignments you have to be able to do and ask for more orientation if it is needed. The purpose is to manage your own knowledge with the brief form. Another purpose is to benefit from the form in development discussion. The research results were approached by studying literature, with an inquiry which was given to the personnel and with two interviews. Questions in the inquiry and in the interviews were taken from the theory. Very small part of the personnel answered the inquiry, so the results are just directional and thought provoking. From the research results can be drawn the conclusion that knowledge adds motivation and it will strengthen commitment. According to the results, the form increases knowledge and helps to understand work substances. It also makes interaction easier and encourages interacting. Development discussions can deal with issues which are interesting and deepen knowledge of these issues....
Liiketoimintasuunnittelu - Case Gutaa
(Laurea-ammattikorkeakoulu, 2010)
käytännön tarpeeseen, mutta toimii myös esimerkkinä palvelukeskeisen yrityksen liiketoimintasuunnitelmasta. Liiketoimintasuunnitelmalla on osallistuttu Venture Cup liiketoimintasuunnitelmakilpailuun ja siinä on hyödynnetty osittain Venture Cupin...
The purpose of this practical thesis is to study business planning. Creating a new theory is not the primary aim of this thesis. The thesis consist two parts, theory and a business plan. The theory section consists of business planning theory...
The purpose of this practical thesis is to study business planning. Creating a new theory is not the primary aim of this thesis. The thesis consist two parts, theory and a business plan. The theory section consists of business planning theory...
Perehdyttäminen ja työturvallisuus kehityskohteina : Case: Moventas Santasalo Oy
(Laurea-ammattikorkeakoulu, 2010)
Tämän tutkimuksen tarkoituksena oli selvittää, miten Moventas Santasalo Oy:n työntekijät ja esimiehet ovat kokeneet oman perehdyttämisensä. Työn osatarkoituksena oli kerätä tietoa siitä, millaiseksi työntekijät kokevat työpaikkansa...
Orientation and Work Safety in the Development Process Case: Moventas Santasalo Oy The purpose of this study was to define how employees and superiors in Moventas Santasalo have experienced their own orientation program. A partial goal of the study was to gather up information related to the fact how employees feel about the current state of work safety and work safety training at their workplace. In addition, the purpose of this thesis was to contribute to the practical methods of familiarization development so that superiors and initiators could have better capabilities to succeed in their orientation tasks. The thesis will also highlight the importance of work safety as a part of the orientation program. The theoretical framework was divided into two fields. The first framework consisted of fa-miliarization which was studied from learning, commitment, motivation and company image point of view. The relevant legal and financial aspects were included also into the framework. The second framework consisted of work safety which was focusing on learning, well-being and related legal aspects. The selected research method was qualitative occupational survey. The data for the study was collected by interviewing new officers and managers who have lately joined the company. The questionnaire included questions about the current familiarization practices. According to the theoretical information and the results of the empirical part it can be noted that the meaning and the target of the orientation process were well recognized at the case company. Likewise the attitudes of both the employer and employees towards work safety issues were on a good level. However, the satisfaction with present orientation process was variable and there was demand for a better and more logical orientation guide. Based on the research results, the practical part of the thesis was to produce orientation guides and forms for both office and factory workers. In addition, a blueprint for the working phase specification was done to be used in making of instructions. The written material of the project was produced by teamwork between familiarization and work safety development groups. As a conclusion, the meaning and the goal of the orientation were well recognized and the attitude towards work safety was in a quite good level. Trough the interviews and questionnaires it was possible to notice that the points of interest were similar to those themes that were chosen as the theoretical framework. This information was also taken into consideration while making the written instructions. As a result of the project, written material was produced that received a positive feedback from superiors and management and was considered an improvement to the current initiation practice. In the future, the orientation program of Moventas Santasalo could be improved by developing more effective feedback systems. In addition, adding the number of the initiators and widening their job description could further enhance the effectiveness of the orientation program....
Orientation and Work Safety in the Development Process Case: Moventas Santasalo Oy The purpose of this study was to define how employees and superiors in Moventas Santasalo have experienced their own orientation program. A partial goal of the study was to gather up information related to the fact how employees feel about the current state of work safety and work safety training at their workplace. In addition, the purpose of this thesis was to contribute to the practical methods of familiarization development so that superiors and initiators could have better capabilities to succeed in their orientation tasks. The thesis will also highlight the importance of work safety as a part of the orientation program. The theoretical framework was divided into two fields. The first framework consisted of fa-miliarization which was studied from learning, commitment, motivation and company image point of view. The relevant legal and financial aspects were included also into the framework. The second framework consisted of work safety which was focusing on learning, well-being and related legal aspects. The selected research method was qualitative occupational survey. The data for the study was collected by interviewing new officers and managers who have lately joined the company. The questionnaire included questions about the current familiarization practices. According to the theoretical information and the results of the empirical part it can be noted that the meaning and the target of the orientation process were well recognized at the case company. Likewise the attitudes of both the employer and employees towards work safety issues were on a good level. However, the satisfaction with present orientation process was variable and there was demand for a better and more logical orientation guide. Based on the research results, the practical part of the thesis was to produce orientation guides and forms for both office and factory workers. In addition, a blueprint for the working phase specification was done to be used in making of instructions. The written material of the project was produced by teamwork between familiarization and work safety development groups. As a conclusion, the meaning and the goal of the orientation were well recognized and the attitude towards work safety was in a quite good level. Trough the interviews and questionnaires it was possible to notice that the points of interest were similar to those themes that were chosen as the theoretical framework. This information was also taken into consideration while making the written instructions. As a result of the project, written material was produced that received a positive feedback from superiors and management and was considered an improvement to the current initiation practice. In the future, the orientation program of Moventas Santasalo could be improved by developing more effective feedback systems. In addition, adding the number of the initiators and widening their job description could further enhance the effectiveness of the orientation program....
Reklamaatioprosessin kehittäminen : Case: Prisma- ja Kodin Terra- ketju
(Laurea-ammattikorkeakoulu, 2010)
Opinnäytetyön tarkoituksena oli tutkia Prisma- ja Kodin Terra- ketjun reklamaatioprosessin tämänhetkisiä toimintatapoja ja pohtia keinoja tehostaa, yksinkertaistaa ja kehittää toimintaa. Tutkimuksen kohteena toimivat Suur- Seudun Osuuskaupan...
Developing a reclamation process, Case Prisma and Kodin Terra´s chain The purpose of this thesis was to investigate Prisma and Kodin Terra´s chain contemporary reclamation processes and to discuss methods to optimize, simplify and develop the procedure. The subjects of the research were Suur- Seudun Osuuskauppa (SSO) places of business. The research considers only housewares, entertainment electronics, clothes and garden offerings. The research was realized in a qualitative method in order to devise the current state of the reclamation process of Prisma and Kodin Terra chains. In addition, the difficulties and the most important points in need of reforming are indicated. The research process mainly includes in-terviews with the personnel of the places of business under investigation. Research material was collected from documentary sources, the internal nets (intranets) and interviews with the employees of the places of business under investigation. The subject of interviews constituted the sales managers of the department store Prisma in Salo, Lohja and Nummela, and the service manager of Kodin Terra in Salo. To strengthen the study also the theoretical field is included in the context of reclamation, the purpose of the reclamation, the liability in case of malfunction and the guarantee for trade consumer goods. Due to this research it was possible to discover the present state of the handling procedure of reclamations. With the modern working method, complaints are made through the reclamation service, excluding some goods, which complaints are made directly to the importer of the product. Enterprise X strongly directs the department stores with written manual. During the research it became clear that these guidelines are based on insufficient and outmoded information. This reflects on the process of reclamation and increases the risk for the business. There are multiple unnecessary, time-consuming phases in reclamation invoicing. With some products this procedure is too complicated. In order to make this process more convenient for both customer and seller and to create surplus value, there are reliable suggestions presented which would also be beneficial in the long term....
Developing a reclamation process, Case Prisma and Kodin Terra´s chain The purpose of this thesis was to investigate Prisma and Kodin Terra´s chain contemporary reclamation processes and to discuss methods to optimize, simplify and develop the procedure. The subjects of the research were Suur- Seudun Osuuskauppa (SSO) places of business. The research considers only housewares, entertainment electronics, clothes and garden offerings. The research was realized in a qualitative method in order to devise the current state of the reclamation process of Prisma and Kodin Terra chains. In addition, the difficulties and the most important points in need of reforming are indicated. The research process mainly includes in-terviews with the personnel of the places of business under investigation. Research material was collected from documentary sources, the internal nets (intranets) and interviews with the employees of the places of business under investigation. The subject of interviews constituted the sales managers of the department store Prisma in Salo, Lohja and Nummela, and the service manager of Kodin Terra in Salo. To strengthen the study also the theoretical field is included in the context of reclamation, the purpose of the reclamation, the liability in case of malfunction and the guarantee for trade consumer goods. Due to this research it was possible to discover the present state of the handling procedure of reclamations. With the modern working method, complaints are made through the reclamation service, excluding some goods, which complaints are made directly to the importer of the product. Enterprise X strongly directs the department stores with written manual. During the research it became clear that these guidelines are based on insufficient and outmoded information. This reflects on the process of reclamation and increases the risk for the business. There are multiple unnecessary, time-consuming phases in reclamation invoicing. With some products this procedure is too complicated. In order to make this process more convenient for both customer and seller and to create surplus value, there are reliable suggestions presented which would also be beneficial in the long term....
Tuotekehitys nonprofit-organisaation liiketoimintaa varten
(Laurea-ammattikorkeakoulu, 2010)
Voittoa tavoittelemattomat organisaatiot – erilaiset kansalais- ja hyväntekeväisyysjärjestöt – kohtaavat yhä useammin markkinapaineita, jotka ovat tyypillisiä voittoa tavoitteleville orga-nisaatioille. Kiristyvän kilpailun vuoksi markkinoinnin ja...
Product Development for a Commercial Operation of a Non-Profit Organization Year 2010 Nowadays non-profit organizations such as civic organizations and charities, have begun to face the same pressures as those faced by commercial operations. The ever increasing com-petition has resulted in the need for marketing and creation of new strategies to generate income. Performing commercial activities reduces dependency on financial donations. As major por-tion of administrative expenditure is financed by income which is generated by these new methods, resources are released for the main activities of the organization. Through a holistic perspective, this method would not only benefit the revenue generation, but also awareness of the organization and the activities conducted. A nonprofit organization already engaged in some commercial activities and willing to develop this sector, was selected as a partner in the project described in this paper - Mission Possible. A plan was made for strengthening the organization´s commercial activities. The project also included the development of the existing product offered – Charity Matches. The different phases of the project were carried out in collaboration and communication with various part-ners, such as advertising agency, graphic designer, supplier and a new logistical partner. The project resulted in a redesign of the packaging of the Charity Matches. The formulated business plan offers financial and resource analysis, a logistic plan and an overall action plan the organization can adopt or utilize in the decision making. In addition to these results, in-formation on the EAN Code regarding the product was acquired....
Product Development for a Commercial Operation of a Non-Profit Organization Year 2010 Nowadays non-profit organizations such as civic organizations and charities, have begun to face the same pressures as those faced by commercial operations. The ever increasing com-petition has resulted in the need for marketing and creation of new strategies to generate income. Performing commercial activities reduces dependency on financial donations. As major por-tion of administrative expenditure is financed by income which is generated by these new methods, resources are released for the main activities of the organization. Through a holistic perspective, this method would not only benefit the revenue generation, but also awareness of the organization and the activities conducted. A nonprofit organization already engaged in some commercial activities and willing to develop this sector, was selected as a partner in the project described in this paper - Mission Possible. A plan was made for strengthening the organization´s commercial activities. The project also included the development of the existing product offered – Charity Matches. The different phases of the project were carried out in collaboration and communication with various part-ners, such as advertising agency, graphic designer, supplier and a new logistical partner. The project resulted in a redesign of the packaging of the Charity Matches. The formulated business plan offers financial and resource analysis, a logistic plan and an overall action plan the organization can adopt or utilize in the decision making. In addition to these results, in-formation on the EAN Code regarding the product was acquired....
Asiakkuuksien hallinnan kehittäminen : case: Vantaan Henkilöstöpalvelut
(Laurea-ammattikorkeakoulu, 2010)
Tämän tutkimus- ja kehittämishankkeen tarkoituksena on kehittää asiakkuuksien hallintaa ja luoda teorian sekä eri tutkimusmenetelmien pohjalta asiakkuuksien hoitomalli. Projektin toimeksiantajana toimii Vantaan kaupungin Henkilöstökeskuksen yksi...
Developing Customer Relationship Management (CRM): Case Vantaa Human Resource Services The purpose of this research and development project is to improve customer relationship management (CRM) and create a CRM model based on theory and different research methods. This project was commissioned by Vantaa Human Resource Services. The primary goal of the study is to give new approaches and tools for secretaries at the organization and to simplify their daily work with customers. Vantaa Human Resource Services has not previously had a systematic CRM model and there has not been a defined approach for interaction with customers. This model was created to meet the needs of Vantaa Human Resource Services. The first part of the study includes a literary section and an empirical section. The study starts with a literary section of CRM and quality of service. The elements are marked out from the literature to help to create the CRM model. Other materials are collected with qualitative methods from Vantaa Human Resource Services and their customers. The methods that were used were interviews and observation. Also some of the internal materials from the organization were used in this study. The second part of the study contains the CRM model that was created for Vantaa Human Resource Services. Based on the literary section and empirical section the CRM model was defined. The CRM model includes the basic information about Vantaa Human Resource Services concept and their services, service quality demands and who are their customers and how customer information is used in their organization. The most important part of the model was to define the planning and implementation of customer interfaces and customer interactions for which the new approaches and tools were created. With this CRM model the organization can provide customer-oriented and more efficient service for their customers, which are all the superiors and employees in Vantaa. The new approaches, tools and results were found beneficial for the organization, their employees and customers. Still, customer relationship management needs continuous development and requires hard work and commitment from Vantaa Human Resource Services in the future so that they can provide quality services for their customers....
Developing Customer Relationship Management (CRM): Case Vantaa Human Resource Services The purpose of this research and development project is to improve customer relationship management (CRM) and create a CRM model based on theory and different research methods. This project was commissioned by Vantaa Human Resource Services. The primary goal of the study is to give new approaches and tools for secretaries at the organization and to simplify their daily work with customers. Vantaa Human Resource Services has not previously had a systematic CRM model and there has not been a defined approach for interaction with customers. This model was created to meet the needs of Vantaa Human Resource Services. The first part of the study includes a literary section and an empirical section. The study starts with a literary section of CRM and quality of service. The elements are marked out from the literature to help to create the CRM model. Other materials are collected with qualitative methods from Vantaa Human Resource Services and their customers. The methods that were used were interviews and observation. Also some of the internal materials from the organization were used in this study. The second part of the study contains the CRM model that was created for Vantaa Human Resource Services. Based on the literary section and empirical section the CRM model was defined. The CRM model includes the basic information about Vantaa Human Resource Services concept and their services, service quality demands and who are their customers and how customer information is used in their organization. The most important part of the model was to define the planning and implementation of customer interfaces and customer interactions for which the new approaches and tools were created. With this CRM model the organization can provide customer-oriented and more efficient service for their customers, which are all the superiors and employees in Vantaa. The new approaches, tools and results were found beneficial for the organization, their employees and customers. Still, customer relationship management needs continuous development and requires hard work and commitment from Vantaa Human Resource Services in the future so that they can provide quality services for their customers....
Kestävän kehityksen ja vastuullisen liiketoiminnan vaikutus asiakkaan valintoihin - Case m2 design
(Laurea-ammattikorkeakoulu, 2010)
Opinnäytetyön tarkoituksena oli selvittää syitä, miksi sisustusalan yrityksen, m2 designin, asiakkaat ovat valinneet juuri heidän yrityksensä palvelun. Työssä tutkittiin myös, vaikuttavatko kestävän kehityksen mukainen ja ekologisesti vastuullinen...
The impact of sustainable development and corporate responsibility on customers’ choices – Case m2 design The first objective of the thesis was to discover reasons why customers of the interior design company m2 design have chosen their service. The second objective was to find out whether sustainable development and corporate responsibility have an effect on customers when they choose products and services. The third objective was to examine how values affect the purchase decisions and behaviour of consumers. The theoretical framework of the thesis consists of ecologically sustainable development and corporate ecological responsibility. The research was carried out as a qualitative interview study for the owners and customers of m2 design. The owner interviews were semi-structured theme interviews with the purpose of discovering the company’s values and the manner of their manifestation in the company’s daily operations. The research consists primarily of six semi-structured interviews given by customers. The results of the customer interviews indicate that ecologically sustainable development and corporate ecological responsibility were meaningful to the interviewed customers. For some, matters concerning the environment were very important. In addition, they were considered the primary motivation for choosing m2 design as well as for making different purchase decisions. For other customers, environmental issues had limited relevance and were superseded by other factors such as aesthetics. Given the small number of interviews and the research focus on value-based opinions, the result cannot be generalised. This study concludes that the environment would benefit from an increase in corporate and consumer awareness of environmental issues. On the one hand, companies and consumers’ indifferent behaviour can be partly explained by their low appreciation of environmental concerns in general. On the other hand, some of the behaviour nevertheless results directly from the lack of such knowledge that would otherwise incite more responsible policies. In order to increase reliability, companies should openly inform the public of their approach towards environmental issues. This, however, necessitates concrete actions for the environment....
The impact of sustainable development and corporate responsibility on customers’ choices – Case m2 design The first objective of the thesis was to discover reasons why customers of the interior design company m2 design have chosen their service. The second objective was to find out whether sustainable development and corporate responsibility have an effect on customers when they choose products and services. The third objective was to examine how values affect the purchase decisions and behaviour of consumers. The theoretical framework of the thesis consists of ecologically sustainable development and corporate ecological responsibility. The research was carried out as a qualitative interview study for the owners and customers of m2 design. The owner interviews were semi-structured theme interviews with the purpose of discovering the company’s values and the manner of their manifestation in the company’s daily operations. The research consists primarily of six semi-structured interviews given by customers. The results of the customer interviews indicate that ecologically sustainable development and corporate ecological responsibility were meaningful to the interviewed customers. For some, matters concerning the environment were very important. In addition, they were considered the primary motivation for choosing m2 design as well as for making different purchase decisions. For other customers, environmental issues had limited relevance and were superseded by other factors such as aesthetics. Given the small number of interviews and the research focus on value-based opinions, the result cannot be generalised. This study concludes that the environment would benefit from an increase in corporate and consumer awareness of environmental issues. On the one hand, companies and consumers’ indifferent behaviour can be partly explained by their low appreciation of environmental concerns in general. On the other hand, some of the behaviour nevertheless results directly from the lack of such knowledge that would otherwise incite more responsible policies. In order to increase reliability, companies should openly inform the public of their approach towards environmental issues. This, however, necessitates concrete actions for the environment....









