Haku
Viitteet 4651-4660 / 5020
Henkilöstöravintolan henkilöstön motivointi
(Laurea-ammattikorkeakoulu, 2010)
viitekehys sisältää motivaation teorian. Teoria osiossa tutkitaan yksilön motivaatioon vaikuttavia tekijöitä ja tämän avulla muodostetaan suuremman ryhmän motivaatiota kehittäviä malleja. Vaikka työn tarkoituksena on myös vakiinnuttaa henkilöstöä...
Staff Restaurant's employees motivation The focus of this thesis is to clarify the work motivation for a chain of staff restaurants and to make suggestions for improving it. This should lead into long term employment relationships. The theoretical frame of reference in this thesis contains the theory of motivation. The purpose of the theory section is to examine the factors affecting the individual motivation and from them form models to develop the motivation of a large group. Even though the other point of this thesis is to establish more long term relationships it will not consist the theory of commitment. The purpose is to create with the help of motivation more long term employment relationships. The theory section was conducted as a qualitative research. Data acquisition was made by interviewing the managing director and the staff manager. The questions were made beforehand. The interviewees were allowed to talk freely about the issues that they thought were important for the research. The research revealed that the personnel’s motivation was fairly low. It seemed that the employees did not have any cohesiveness between them. Due to that fact it was hard to establish any long term work relationships. Staff absences were very common and that is why they had to often rely on outsourced work force. Many development recommendations were made concerning the motivation of the staff and the management levels. The main focus points were creating cohesiveness among the employees and investing more in human resource management. The further development recommendations for the company were to make a full motivation research study within two years. The other important recommendation was to hire a separate staff manager so that the organisation would get more effectiveness on human resource man-agement....
Staff Restaurant's employees motivation The focus of this thesis is to clarify the work motivation for a chain of staff restaurants and to make suggestions for improving it. This should lead into long term employment relationships. The theoretical frame of reference in this thesis contains the theory of motivation. The purpose of the theory section is to examine the factors affecting the individual motivation and from them form models to develop the motivation of a large group. Even though the other point of this thesis is to establish more long term relationships it will not consist the theory of commitment. The purpose is to create with the help of motivation more long term employment relationships. The theory section was conducted as a qualitative research. Data acquisition was made by interviewing the managing director and the staff manager. The questions were made beforehand. The interviewees were allowed to talk freely about the issues that they thought were important for the research. The research revealed that the personnel’s motivation was fairly low. It seemed that the employees did not have any cohesiveness between them. Due to that fact it was hard to establish any long term work relationships. Staff absences were very common and that is why they had to often rely on outsourced work force. Many development recommendations were made concerning the motivation of the staff and the management levels. The main focus points were creating cohesiveness among the employees and investing more in human resource management. The further development recommendations for the company were to make a full motivation research study within two years. The other important recommendation was to hire a separate staff manager so that the organisation would get more effectiveness on human resource man-agement....
Brändin & mainosmateriaalin luominen Motivus- kuntokeskuksille
(Laurea-ammattikorkeakoulu, 2010)
Mainoksia on joka puolella ympärillämme. Mainoksista suurin osa jää meiltä näkemättä. Ihminen huomaa vain häntä kiinnostavat ja koskettavat mainokset. Haastavassa mainonnan maailmassa yrityksen tulee ymmärtää valitun kohderyhmän...
Creation of a brand and advertising campaign for Motivus health center People receive different advertising signals daily, but most of them are ignored. People only notice the ones that affect their feelings and interests. The ways of advertising are becoming more and more difficult and demanding. Companies need to be more aware of their own target groups’ consumer behavior to be able to get their attention. Each purchase one makes is based on a need. The need of purchase is created by companies. In the background of one’s needs are in addition one’s personality and inner and outer consumer behavior issues. Companies will be successful by creating demand when consumer needs and behavior are acknowledged. The increased need for more health centers in Finland has grown over the last few years. The competition for health center customers has therefore become more intense and increased. The consumers are aware of the competition for their attention in the market. Companies have started a price competition to pursue customers. Due to this the number of short-term and non-committed customers in health clubs has increased. No additional value besides the price is promised to customers. Service differences between one heath club and another are minimal. Creating different images for consumers is to differentiate from the competitors. Health clubs need to be able to differentiate by creating images for the consumer, which are part of brand creation. Brand is a combination of one’s experience and one’s images of the brand. Strong brand has the ability to create competitive advantage and value for consumers. Companies that have created strong brands, have loyal customers. The subject of this thesis is to acknowledge the current awareness of Motivus health centers, which is investigated by a survey. This survey is allocated to random people. According to the results of the survey Motivus brand will be created. The objective is to create a brand that gives symbolic value to customers by increasing their company loyalty and commitment. Part of the brand creation process is additionally creating brand- supporting advertising material for campaigns. The advertising material and timetable are created based on the results of the survey. With the new brand concept the company will pursue non-price advertising. The objective is to create symbolic value for the Motivus brand, increase the interest towards it and create long- term costumer relationships....
Creation of a brand and advertising campaign for Motivus health center People receive different advertising signals daily, but most of them are ignored. People only notice the ones that affect their feelings and interests. The ways of advertising are becoming more and more difficult and demanding. Companies need to be more aware of their own target groups’ consumer behavior to be able to get their attention. Each purchase one makes is based on a need. The need of purchase is created by companies. In the background of one’s needs are in addition one’s personality and inner and outer consumer behavior issues. Companies will be successful by creating demand when consumer needs and behavior are acknowledged. The increased need for more health centers in Finland has grown over the last few years. The competition for health center customers has therefore become more intense and increased. The consumers are aware of the competition for their attention in the market. Companies have started a price competition to pursue customers. Due to this the number of short-term and non-committed customers in health clubs has increased. No additional value besides the price is promised to customers. Service differences between one heath club and another are minimal. Creating different images for consumers is to differentiate from the competitors. Health clubs need to be able to differentiate by creating images for the consumer, which are part of brand creation. Brand is a combination of one’s experience and one’s images of the brand. Strong brand has the ability to create competitive advantage and value for consumers. Companies that have created strong brands, have loyal customers. The subject of this thesis is to acknowledge the current awareness of Motivus health centers, which is investigated by a survey. This survey is allocated to random people. According to the results of the survey Motivus brand will be created. The objective is to create a brand that gives symbolic value to customers by increasing their company loyalty and commitment. Part of the brand creation process is additionally creating brand- supporting advertising material for campaigns. The advertising material and timetable are created based on the results of the survey. With the new brand concept the company will pursue non-price advertising. The objective is to create symbolic value for the Motivus brand, increase the interest towards it and create long- term costumer relationships....
Yhteistyökumppaneiden hankinta uudelle terveyspalvelulle Case Terveystaukotila
(Laurea-ammattikorkeakoulu, 2010)
Tämän opinnäytetyön aiheena on Terveystaukotila ja sille potentiaalisten yhteistyökumppaneiden hankkiminen. Terveystaukotila on saanut alkunsa retail clinicistä, jotka ovat kauppakeskittymissä toimivia terveyspalveluja. Retail clinic on peräisin...
Acquiring associates for a new health service, Case Terveystaukotila The subject of this thesis is Terveystaukotila health service and acquiring potential associates for it. The Terveystaukotila idea comes from retail clinics that operate in the United States in commercial centers. The services they provide in Terveystaukotila will be health advice, vaccination and blood pressure measurement among others. Customers do not need to book an appointment and the purpose of this service is to decrease the queues for healthcare centers. The health service will be opened in a commercial center called Itäkeskus. Different field theories of marketing communication and marketing have been utilised as the basis for this assignment. The theory sections consist of availability, different forms of marketing, commitment, franchising and risks. The information in this thesis has been collected from various literature sources, interviews, articles and electronic sources. The object of the research was to search for possible associates for Terveystaukotila. The research purpose was to solve the interest of health-related companies operating in the commercial center Itäkeskus to cooperate with the new service and also the forms of cooperation into which companies would be willing to enter. One important question in the research was also to discover how companies could be recontacted for cooperation after Terveystaukotila establishes itself as open for business within a year´s time. This research was conducted at the request of Laurea University of Applied Science´s teacher Katarina Raij. She is one of the leaders of the project. Research results show that some companies were extremely interested in cooperating with such a service and would like to be contacted again in the future. These companies saw how they could benefit from Terveystaukotila. The companies were clearly willing to have more particular information about the location and opening of the health service. There was also some conversation about the pricing of the cooperation. The results of the research indicate that it would be advisable for the Terveystaukotila service to start as soon as possible, because the companies interested in cooperation might withdraw from the project if it takes too much time to open. The research of potential associates was successful and the objectives of the research were achieved....
Acquiring associates for a new health service, Case Terveystaukotila The subject of this thesis is Terveystaukotila health service and acquiring potential associates for it. The Terveystaukotila idea comes from retail clinics that operate in the United States in commercial centers. The services they provide in Terveystaukotila will be health advice, vaccination and blood pressure measurement among others. Customers do not need to book an appointment and the purpose of this service is to decrease the queues for healthcare centers. The health service will be opened in a commercial center called Itäkeskus. Different field theories of marketing communication and marketing have been utilised as the basis for this assignment. The theory sections consist of availability, different forms of marketing, commitment, franchising and risks. The information in this thesis has been collected from various literature sources, interviews, articles and electronic sources. The object of the research was to search for possible associates for Terveystaukotila. The research purpose was to solve the interest of health-related companies operating in the commercial center Itäkeskus to cooperate with the new service and also the forms of cooperation into which companies would be willing to enter. One important question in the research was also to discover how companies could be recontacted for cooperation after Terveystaukotila establishes itself as open for business within a year´s time. This research was conducted at the request of Laurea University of Applied Science´s teacher Katarina Raij. She is one of the leaders of the project. Research results show that some companies were extremely interested in cooperating with such a service and would like to be contacted again in the future. These companies saw how they could benefit from Terveystaukotila. The companies were clearly willing to have more particular information about the location and opening of the health service. There was also some conversation about the pricing of the cooperation. The results of the research indicate that it would be advisable for the Terveystaukotila service to start as soon as possible, because the companies interested in cooperation might withdraw from the project if it takes too much time to open. The research of potential associates was successful and the objectives of the research were achieved....
Sosiaalinen media matkailun markkinointiviestinnässä - Case: Häkärinteet Oy
(Laurea-ammattikorkeakoulu, 2010)
Internet-aikakausi tuo haasteita markkinointiin. Edellytys onnistuneelle liiketoiminnalle nykypäivänä on, että markkinointi yrityksen ja asiakkaan välillä on kaksisuuntaista. Suomalaiset yritykset eivät hyödynnä tarjolla olevia yhteisöllisen median...
. The thesis case company Häkärinteet Oy took part in this project. One of the project’s themes was social media. The project manager and the CEO of Häkärinteet Oy had the idea of using social media in a skicenter’s marketing communication. Chosen channels...
. The thesis case company Häkärinteet Oy took part in this project. One of the project’s themes was social media. The project manager and the CEO of Häkärinteet Oy had the idea of using social media in a skicenter’s marketing communication. Chosen channels...
Palveluiden tuotteistaminen BarLaurean Living Lab -ympäristössä
(Laurea-ammattikorkeakoulu, 2010)
Viime vuosina hyvä käyttäjätuntemus on huomattu menestyksekkään liiketoiminnan edellytykseksi. Onnistuneet tuotteet, palvelut ja teknologiat vaativat käyttäjien syvällistä ymmärtämistä. Living Lab –toiminta on tehokas tapa kerätä loppukäyttäjän...
Service productization in the Living Lab environment of BarLaurea In recent years user knowledge has been noted as a requirement of a successful business. Successful products, services and technologies require a deep understanding of the users. Living Lab Operation is one of the ways to collect high-quality user information about the end-user's everyday things in a real operating environment. The priority of this thesis is to develop BarLaurea’s Living Lab activities by creating there a new productized service concept which serves companies. From a company’s perspective that means outsourcing of research, development and innovation operation to BarLaurea where end-users are researching, developing and innovating services and/or products of the potential customer companies. The theoretical part of the report contains the concept of Living Lab activities and the productization as well as the principal company BarLaurea are presented. The research describes the current state of BarLaurea’s Living Lab environment and with both Laurea’s students and representatives of the potential customer companies possibilities to exploit the Living Lab approach with the development of their products and/or services. Different service models are developed with the students, with company representatives their needs, interests and suggestions for outsourcing of Living Lab actions are processed. Based on the results of the research the final development model will be designed. In this thesis the designed development model supports Laurea’s strategy which includes research and development actions as part of the educational mission of the University. By means of this development model for students effectual learning and knowhow can be produced, the learning institution will have a realistic contact to the working life and companies receive user knowledge and can develop their products and services....
Service productization in the Living Lab environment of BarLaurea In recent years user knowledge has been noted as a requirement of a successful business. Successful products, services and technologies require a deep understanding of the users. Living Lab Operation is one of the ways to collect high-quality user information about the end-user's everyday things in a real operating environment. The priority of this thesis is to develop BarLaurea’s Living Lab activities by creating there a new productized service concept which serves companies. From a company’s perspective that means outsourcing of research, development and innovation operation to BarLaurea where end-users are researching, developing and innovating services and/or products of the potential customer companies. The theoretical part of the report contains the concept of Living Lab activities and the productization as well as the principal company BarLaurea are presented. The research describes the current state of BarLaurea’s Living Lab environment and with both Laurea’s students and representatives of the potential customer companies possibilities to exploit the Living Lab approach with the development of their products and/or services. Different service models are developed with the students, with company representatives their needs, interests and suggestions for outsourcing of Living Lab actions are processed. Based on the results of the research the final development model will be designed. In this thesis the designed development model supports Laurea’s strategy which includes research and development actions as part of the educational mission of the University. By means of this development model for students effectual learning and knowhow can be produced, the learning institution will have a realistic contact to the working life and companies receive user knowledge and can develop their products and services....
Sosiaalinen media yritystoiminnan tukena ja osana ORE-projektia
(Laurea-ammattikorkeakoulu, 2010)
Tämä opinnäytetyö käsittelee sosiaalista mediaa ja avoimia lisenssejä sekä yritysten tietoisuutta niistä ja selvittää niiden hyödyntämistä yritystoiminnassa. Se myös valottaa sosiaalisen median taustoja sekä kertoo, miten sosiaalinen media...
was to research what companies know about social media and open licences and also how companies have used them in tasks. This thesis introduces examples of social media services and procedures how to take advantage of them in marketing and business in general...
was to research what companies know about social media and open licences and also how companies have used them in tasks. This thesis introduces examples of social media services and procedures how to take advantage of them in marketing and business in general...
Henkilöstön perehdyttämisopas Helsingin kaupunginkirjastolle
(Laurea-ammattikorkeakoulu, 2010)
Perehdyttämisen päämääränä on opastaa uusi työntekijä työpaikan tavoille sekä tutustuttaa hänet henkilökuntaan. Perehdyttämällä uusi työntekijä uuteen työyhteisöön ja uusiin työtovereihin, annetaan tulokkaalle parhaat mahdolliset edellytyksen...
Staff introduction guide for the Helsinki City Library The objective of orientation is to familiarize a new employee to the habits of a workplace. It is very important to familiarize a new employee to the co-workers and to the working environment. Good orientation gives newcomers the best possible prerequisite to succeed in their new work. A good orientation binds the new employee to the new job. This thesis was commissioned by the Helsinki City Library. The functional part of the thesis was to produce an orientation guide for the Helsinki City Library. The theoretical framework studies personnel orientation, its basis and benefits. It also studies labor legislation such as Annual Holidays Act, Employment Contracts Act and Working Hours Act. An orientation guide supports the newcomer and it supports the mentor as well. A good orientation guide includes all the necessary information the newcomer needs about his new workplace. The Helsinki City Library’s orientation guide includes key information about the City Library and the work there. It presents the City Library as an organization and its vision and the values. The selected research method was qualitative. The questionnaire included mainly open questions due to the fact that it was important to make it possible for new ideas to come forth. The survey was implemented through the Digium system and it was sent by e-mail to 26 library directors of which 18 responded. Through the survey it was possible to collect directors’ opinions concerning the contents and emphasis of the orientation guide. The expectations of the emphasis depended on directors’ own experience. The more experienced hoped for a more unit-based guide while the less experienced wanted a more organizational view. The results show that the orientation guide is an important tool to the library and will be necessary for the new employees. The orientation guide will also benefit current employees. One of the further measures is to develop an orientation check list for the mentor. Also Helsinki City Library’s intranet pages for newcomers will be executed....
Staff introduction guide for the Helsinki City Library The objective of orientation is to familiarize a new employee to the habits of a workplace. It is very important to familiarize a new employee to the co-workers and to the working environment. Good orientation gives newcomers the best possible prerequisite to succeed in their new work. A good orientation binds the new employee to the new job. This thesis was commissioned by the Helsinki City Library. The functional part of the thesis was to produce an orientation guide for the Helsinki City Library. The theoretical framework studies personnel orientation, its basis and benefits. It also studies labor legislation such as Annual Holidays Act, Employment Contracts Act and Working Hours Act. An orientation guide supports the newcomer and it supports the mentor as well. A good orientation guide includes all the necessary information the newcomer needs about his new workplace. The Helsinki City Library’s orientation guide includes key information about the City Library and the work there. It presents the City Library as an organization and its vision and the values. The selected research method was qualitative. The questionnaire included mainly open questions due to the fact that it was important to make it possible for new ideas to come forth. The survey was implemented through the Digium system and it was sent by e-mail to 26 library directors of which 18 responded. Through the survey it was possible to collect directors’ opinions concerning the contents and emphasis of the orientation guide. The expectations of the emphasis depended on directors’ own experience. The more experienced hoped for a more unit-based guide while the less experienced wanted a more organizational view. The results show that the orientation guide is an important tool to the library and will be necessary for the new employees. The orientation guide will also benefit current employees. One of the further measures is to develop an orientation check list for the mentor. Also Helsinki City Library’s intranet pages for newcomers will be executed....
Markkinointiviestinnän keinojen onnistuminen Pankki X:n Keski-Uudenmaan konttoreissa
(Laurea-ammattikorkeakoulu, 2010)
Tutkimuksen aiheena oli tarkastella Pankki X:n Keski-Uudenmaan konttoreiden markkinointiviestinnän keinojen onnistumista ja asiakaslupauksen toteutumista. Erityisesti tutkimuksessa keskitytään siihen miten ja mitä asiakkaat ...
Tradenomien työllistyminen
(Laurea-ammattikorkeakoulu, 2010)
Opinnäytetyön tavoitteena on tutkia tradenomien työllistymistä ja sijoittumista työelämässä sekä antaa realistinen kuva tradenomien työllistymisestä kyseistä koulutusalaa opiskeleville. Työssä käsitellään tradenomien työllistymiseen vaikuttavia yhteiskunnallisia tekijöitä. Lisäksi työssä käydään yleisesti läpi ammattikorkeakoulu- sekä yliopistokoulutuksen keskeisiä piirteitä. Opinnäytetyössä luodaan katsaus myös yleisiin työmarkkinoihin sekä työllisyyteen eri aloilla.
Akavan työttömyyskatsauksen mukaan alemman korkeakoulututkinnon suorittaneiden työttö-myyden kasvunopeus on hieman jo laskenut vuoden 2008 lopusta, jolloin globaalin taantuman vaikutukset alkoivat näkyä eri toimialoilla. Kasvu on kuitenkin edelleen nopeampaa kuin ylemmän korkeakoulututkinnon suorittaneiden työttömyyden kasvu. Tradenomiliiton teettämän tutkimuksen mukaan 2000-luvulla tradenomien työttömyysprosentti on ollut yleisesti noin 5-7 prosenttia.
Opinnäytetyön tutkimus suoritettiin käyttäen kvantitatiivista tutkimusmenetelmää. Kysely toteutettiin satunnaisotoksena, jonka kohderyhmänä oli valmistuneet tradenomit. Valmistumisvuodella ei ollut merkitystä tutkimuksessa, sillä tavoitteena oli saada mahdollisimman paljon aineistoa. Kysely toteutettiin Internet kyselynä Webropol-sovelluksen avulla. Kyselyn julkistamiseen käytettiin sosiaalisia medioita, koska niiden oletettiin tavoittavan tradenomit parhaiten. Kysely sijoitettiin keskustelupalstoilla aihepiireihin, jotka käsittelevät työtä ja koulutusta.
Tutkimustulosten mukaan vain 56,9 % tradenomeista työskentelee koulutustaan vastaavassa työtehtävässä. 43,1 % työskentelee tällä hetkellä työtehtävässä, joka ei vastaa koulutusta. 12,7 % vastaajista on työttömänä. Tutkimuksen mukaan tradenomi ottaa mieluummin vastaan työn, joka ei täysin vastaa koulutusta kuin jää työttömäksi. Yli puolet vastaajista kokee, että koulutus mahdollistaa etenemisen uralla, ja suurin osa on tällä hetkellä tyytyväisiä työpaikkaansa. 15,8 % haluaa vaihtaa työpaikkaa. Tutkimustulosten mukaan palkalla ei ole suurta merkitystä työtyytyväisyyteen. Sen sijaan työtehtävien mielekkyys ja monipuolisuus ovat tärkeämpiä.
36,2 % vastaajista kokee, että työnantaja arvostaa tradenomikoulutusta, sillä tradenomi-tutkinto oli ollut ehto työhaastatteluun pääsemiseen. Lisäksi koulutuksen liiketalouden yleistietämys on saanut työnantajien keskuudessa arvostusta. 19 %:n mielestä työnantaja ei arvosta lainkaan tradenomi-tutkintoa, sillä se rinnastetaan usein merkonomin tutkintoon.
Tutkimukseen haastateltiin myös työnantajien edustajia Helsingin messukeskuksessa järjestetyillä Ura- ja rekrytointimessuilla. Vastauksista ilmeni, että työnantajat arvostavat tradenomin kaupallista tietämystä sekä asiakaspalvelu- ja myyntihenkisyyttä. Tradenomikoulutus soveltuu monelle eri toimialalle sen yleispätevyyden vuoksi.
Asiasanat: tradenomi, työllisyys, korkeakoulutus, työelämä...
view of the employment of BBA’s to the students who are studying to become a Bachelor of Business Administrations. This thesis deals with societal factors which effect the employment of BBA’s as well as general information about tertiary level education...
view of the employment of BBA’s to the students who are studying to become a Bachelor of Business Administrations. This thesis deals with societal factors which effect the employment of BBA’s as well as general information about tertiary level education...
Liiketoimintasuunnitelma Mo Restaurants Oy Ltd:lle
(Laurea-ammattikorkeakoulu, 2010)
Tämän opinnäytetyön tutkimusongelmana on kuinka kirjoittaa toimiva liiketoimintasuunnitelma. Liiketoimintasuunnitelman kirjoittamista on käsitelty kolmen eri teorian avulla ja liiketoimintasuunnitelma on toteutettu kahden eri teorian mukaisesti. Lähteinä opinnäytetyössä on käytetty Englanninkielistä liiketalouden kirjallisuutta ja Suomalaista verkko-opintomateriaalia.
Eri teoriat antavat erilaisia malleja liiketoimintasuunnitelman kirjoittamiselle ja tästä syystä johtuen liiketoimintasuunnitelman kirjoittaminen on esitelty opinnäytetyössä kahdella eri tapaa. Tarkoituksena on selvittää paras tapa luoda liiketoimintasuunnitelma ravintolatoimialan yritykselle. Opinnäytetyön case yrityksenä toimii Mo Restaurants Oy Ltd ja sen ravintolaliiketoimintayksikkö Porvoonkadun Baari, joka sijaitsee Helsingin Alppilassa. Liiketoimintasuunnitelma on tarkoitettu pääasiassa yrityksen sisäiseen käyttöön, mutta sitä voidaan käyttää myös tarvittaessa yrityksen esittelyyn ulkoisille sidosryhmille. Opinnäytetyön tehtävänä on parantaa Mo Restaurants Oy Ltd:n kannattavuutta ja selvittää sen laajenemismahdollisuuksia tulevaisuudessa. Liiketoimintasuunnitelma on erinomainen työkalu yrityksen nykytilan selvittämiseen ja tulevaisuuden ohjaamiseen. Liiketoimintasuunnitelmaa pystytään käyttämään myös hyödyksi yritysten budjetoinnissa ja rahoitustarpeiden selvittämisessä.
Opinnäytetyön case yrityksen Mo Restaurants Oy Ltd:n osalta selvitetään yrityksen historia, yrityksen nykyinen tila ja tulevaisuuden suunnitelmat. Liiketoimintasuunnitelmaa tullaan käyttämään pääasiassa yrityksen sisäiseen ohjaamiseen, mutta yritys voi joutua tilanteeseen, jossa se tarvitsee lisärahoitusta ja tässä yhteydessä liiketoimintasuunnitelma tulee olemaan erittäin arvokas työkalu yrityksen suunnitelmien esittämiseen esimerkiksi pankeille.
Liiketoimintasuunnitelma koostuu toimiala-analyysistä, markkina-analyysistä, yrityksen tuotteista ja palveluista, liiketoiminnan kuvauksesta, markkinointistrategiasta, yrityksen operaatiosta ja hallinnosta, taloudellisesta suunnitelmasta, toteutussuunnitelmasta ja varasuunnitelmasta. Näistä analyyseistä keskeisempiä ravintolatoimialan yritykselle ovat liiketoimintaympäristö-analyysi ja kilpailija-analyysi.
Opinnäytetyön tuloksena voidaan pitää toimivan liiketoimintasuunnitelman kirjoittamisen oppimista ja vertailua eri mallien välillä. Tämän opinnäytetyön ja case yrityksen osalta voidaan todeta Koulutusalan uutis-, tieto- ja materiaalipalvelun tekemän mallin olevan huomattavasti hyödyllisempi yrityksen tarpeisiin....
, business environment analysis, operations plan, competitor analysis, business description, market analysis, management summary, marketing plan and executive summary. The business plan is made as an open business plan model because the thesis is public...
, business environment analysis, operations plan, competitor analysis, business description, market analysis, management summary, marketing plan and executive summary. The business plan is made as an open business plan model because the thesis is public...









