Haku

Kumppanuuksien kartoittaminen ja alustava analyysi Case: Laurea-ammattikorkeakoulu Tikkurila Tämän kehittämishankkeena toteutetun opinnäytetyön tarkoituksena oli kartoittaa Laurea-ammattikorkeakoulun kumppanuudet Laurea ...

aiheina olivat segmentointi ja markkinointiviestintä. Tutkimusotteena oli toiminnallinen opinnäytetyö. Tiedonkeruumenetelmänä käytettiin teemahaastattelua. Opinnäytetyötä varten haastateltiin viittä jälleenmyyjää Suomessa ja opinnäytetyön toimeksiantajaa...
Marketing communications plan Case: Tmi Petra Hankaniemi The main objective of this thesis was to define the most optimal retailer segment for the target company, and to compile a marketing communications plan that would help the target company to discover new retailers for its products. The knowledge base consisted segmentation and marketing communication. The approach for the study was a functional thesis. Theme interviews were used to gather information for the study. Five retailers in Finland, and the client of the thesis were interviewed for the thesis. The most effective contacts, from the retailer’s point of view, were individual and interesting. E-mail appeared to be the most efficient channel for contacts. Most important is to disclose the product in a positive and visual way, and to deliver information about the products and the company. Market situation in the industry is good and growth is expected in the future. Based on the study, centralized marketing was recommended as a marketing strategy for the target company. Advertising, personal selling and goodwill were discovered to be the most effective methods of marketing communication for the target company. Small retailers in Finnish cities, which do not have more than a few outlets, were selected as the most optimal target segment. The most important proposals for actions were establishing homepages on the internet, harmonisation of the graphic material and e-mail ad campaign....

Opinnäytetyön aiheena on HR-prosessien dokumentointi ja mallintaminen intranetiin ja case-tapauksena on Suomen DHL. Opinnäytetyön tarkoituksena on yhdenmukaistaa ja päivittää DHL:n intranetissä olevaa materiaalia sekä muuttaa intranetin rakenne...
Documentation of Human Resource processes The purpose of this scholarly thesis is to document and model the Human Resource processes into intranet. The case in this thesis is DHL Finland. The idea of this thesis is to update and unify material located in the intranet and make intranet easier to use. The scholarly thesis is project type and the theory is based on literature that handles the material in the intranet and also on observations made in our case company. DHL is updating its intranet worldwide and that’s why the material located in there is being unified and clarified. The project examines in addition to Finland also Great Britain’s intranet because it is a pioneer in updating the intranet. Great Britain’s intranet is being compared to Finnish site to get some new ideas. The project succeeded in making the intranet of DHL simpler to use. The material located in intranet was also updated which makes searching of data easier. In addition new files and forms were created to support the existing material....

Tämän opinnäytetyön tarkoituksena on luoda toimeksiantajalle kuva yrityksen osto- ja myyntilaskuprosessien tämän hetkisestä tilanteesta, ongelmista ja mahdollisuuksista kehittää prosesseja. Tässä opinnäytetyössä selvitetään pienen yrityksen...
How to Develop Sales and Purchase Processes in Company X The objective of this thesis is to give a picture for the employer of the situation in sales and purchase invoice processes now, as well as of the problems connected and possibilities to develop these processes. This study researches the possibilities to boost a small company’s operations in accounts receivable and payable ledger taking into account the possibilities of network invoicing. The study problem is to organize the sales and purchase processes so that they will be as cost effective as possible. In the financial management field electronic solutions are a very actual thing at the moment. Many articles have been published related to the subject. Those have been used in this study to give a picture of the situation dominating today and the prospects of the future. In the theory section the concepts are discussed based on the recent literature. The empirical section describes the case company’s processes and provides some development proposals that could make those processes most effective. There is an increase in network invoicing used by the customers of Company X. This need has given motivation for the Company X to develop its own actions to be able to respond to the needs of the customers. There has also been a perception in the Company X that network invoicing increases also its own effectiveness. This study reports of the services and costs of the service providers for Company X. This is done to give some knowledge and support of the decision making process for the employer. The research is useful as the employer has not got the time nor knowledge of how to deal with network invoicing. On the basis of this study it is possible to state that network invoicing is a very costly service for a small company. Anyhow, it will be the future in every company, so the management should make the decision about the timing of the investment. Furthermore the study will present proposals to make activities more efficient also outside the sales and purchase ledger. With these small improvements it is possible to save costs and time. Changes need not always be very big to cause good results....

Opinnäytetyöni on toiminnallinen työ, josta tuotoksena on Laurean alumniyhdistyksen käsikirja. Käsikirjalle oli todellinen tarve yhdistyksessä ja sille haluttiin tekijä mahdollisimman nopeasti. Yhdistyksessä ei ole ennestään käsikirjaa, joten...
From mentoring to alumni operations. Case: alumni association handbook My thesis is operational and its result is the handbook of Laurea’s alumni association. There was a real need for the handbook in the association and the association wanted someone to write a handbook as soon as possible. There is no earlier handbook in the association so you cannot compare my book with another. I carried through my work by observing the actions of alumni, for instance sitting at some meetings and discussing with the members of the association. Furthermore, I read some literature and pages from the internet and also sent emails to the members of the strategy group. That way I got more information about the activities of the alumni. It is very important to handle the most important tasks and activities of the alumni association of Laurea and also its partners as well the visions of the future in this handbook. My principals wanted me to take under discussion at least the tasks of the association’s executive committee and the orders that it should obey. In addition to that, they told me to tell something about the most important points from the law of association and bookkeeping and also a little about taxation. I wanted to include the values of the association and its vision and will in the future. In addition to these, there should be also the strategy of the association and the potential development of the operation in the future. The theoretical section compares the functions of the alumni association’s executive committee and the functions of associations and their executive committees in general and partly the functions of the alumni. A lot of is written about the actions of the alumni and associations. Alumni in mentoring has been discussed in detail. Mentoring is one of the most important learning methods both in the institutes of higher education and in working life. I wanted to underline its meaning in my thesis. In Laurea’s alumni association it also plays very important role. The handbook includes a mentoring section. The result of my thesis is the first handbook of Laurea alumni association. It will be very useful for the members of the association and especially for the members of the executive committee of the association. When the members will be changed in the future the new ones will get the summarized information immediately. Thus, for example, the association’s most important operations and partners will be reached by the members very quickly and easily. The handbook could possibly also be distributed to the association’s different interest groups. It is easy and fast to update the handbook with a word processing program, in this way all the changes in the association will reach the members quickly and effortlessly....

Työssä tutkittiin arvonmäärityksen erityispiirteitä yritysostotilanteessa kiviainesalan näkökulmasta. Tutkimusten pohjalta tehtiin arvonmääritysmalli Skanska Asfaltti Oy:n käyttöön. Skanska Asfaltti Oy on osa Skanskan konsernia ja se haluaa tutkia...
Acquisition value appraisal - Case Skanska Asfaltti Oy Acquisition value appraisement of the company working in the aggregate business was researched in this thesis. Based on the research, a value calculation model was made to be used at Skanska Asfaltti Oy. Skanska Asfaltti Oy is a part of the Skanska-group and they want to study the possibility to set up their own aggregate business in Finland either through organic growth or company acquisitions. The company already had a valuation model, but it did not meet the demands of this project and that is why the new model was needed. Aggregate business differs from many others because of its varying operators, long planning horizon, the importance of aggregate reserves, subject to license and significance of equipment. Also the progress of investment process and value appraisement including possible problems was researched both from theoretical and from practical point of view in the case-section. In addition to literature, web-pages and interviews with the experts in Skanska were used as source material. Much of the information was gained by observation since the work around this thesis was made in intense cooperation with the company. So it is safe to say that the case method was utilized in this study. The properties of the existing model were also explored so that the new model would meet the demands and needs of the company more comprehensively. At the end of this thesis the new model is introduced and its properties compared to the set goals are analyzed. As a result, the new valuation model was completed and it met the set needs relatively well. For Skanska there is true advantage from the new model since it makes it easier to perform an extensive value appraisement and it works as the base of bargaining although it is too early to have any concrete evidence of its success....

Tämän opinnäytetyön tarkoituksena on selvittää ulosottoviraston toimistohenkilökunnan ja kihlakunnanulosottomiesten välistä yhteistyötä ja sen kehittämismahdollisuuksia. Opinnäytetyössä keskitytään toimistohenkilöstön näkökulmaan. Opinnäytetyö...
Co-operation between clerical personnel´s and bailiffs The purpose of this thesis is to investigate cooperation between bailiffs and clerical personnel, and possibilities of co-work development. The perspective of this thesis is concentrated on the clerical personnel side. Thesis is observative, investigative and it is based on working life. Our sources are execution act, legislation, execution literature and self produced material of execution office of Helsinki. We have used interviews of bailiffs from Heli Koivunen´s thesis called Support of collection of execution – Personnel in the developing work community to give expert perspective to our work. We also have interviewed departmental secretaries to give another perspective. The aim of the execution is fast and efficient collection so that is why fluent co-operation and proper work tasks are important. We are going to observe differences of work between bailiffs and clerical personnel and how their work tasks are linked to each other. Meaning of this work is not to be a hand book for the office work though. The main idea is to give a compact view of all different processes. Distrait or distress is mainly the seizure of someone´s property in order to obtain payment of money owed. The bailiffs and districts bailiffs discharge the duties of one's office in collection but we are going to show also offices role on the collection procedures. Interviews with clerical personnel give us perspective on reassignments of work tasks between bailiffs and clerical personnel and also perspective on support work. The thesis consists of three sections. In first part we are introducing recovery proceedings in general and we also give a general view of execution offices´s clerical personnel work. We also introduce basic task of the bailiffs, collection by name. This gives a general view of the execution offices operation. Next we investigate interviews from Heli Koivunen´s thesis. Koivunen interviewed bailiffs in her thesis and we are comparing her interviews with our interviews which we did in Helsinki with the clerical personnel. By this we show thoughts and expectation from both sides of support work. The last part of our thesis is the conclusion....

Perehdyttäminen on avainasemassa hyvälle työuralle ja siinä menestymiselle. Ensimmäinen työpäivä, ensimmäiset tunnit ja ensimmäiset kontaktit työyhteisöön jäävät ensimmäisenä mieleen ja muistuvat vielä vuosienkin päästä. Hyvin hoidetulla...
Perehdyttämisohjelman kehittäminen X yrityksessä Orientation is a key word for a successful career. The first day, the first hours and the first contacts to the work community will come back in one's mind after years. A well-managed orientation programme decreases employees’ turnover rate and minimizes the recruiting expenses. The employees experience themselves as a part of the company and are more committed to the work and organization than companies where orientation has not been invested. On the personal level, well-managed orientation reflects on the career motivation, success, amusement and know-how. In X company planning orientation is a daily work, because when it succeeds, it mostly influences the utility goods turnover. Employees’ professional ability and commitment improve and can be seen in their work. This research’s main objective was to evaluate how the other X companies in Finland manages orientation compared to X company, and how X company’s present orientation type and orientation program can be developed in literature and the employees’ point of view. The purpose was that the new orientation type can easily be supervised and followed, which benefits a new employee, a team and a place of business. With the new orientation type, X company’s orientation improves and newcomers feel welcome. The theory in the thesis investigates orientation, planning, benefits, problems, follow-up and occupational guidance. This thesis is based on the present X company’s orientation type and orientation program as well as literature. Y company’s sales managers from different cooperative business all over Finland were interviewed. Considering the results of the interviews, many differences were observed between the X companies. The results helped to improve the current orientation type, where feedback and teamwork are more noticed. Employees who worked less than six months in X company’s were asked to answer to the inquiry. The purpose was to determine their points of view of the present orientation. Moreover in the new orientation type in the thesis, some development proposals were presented for the orientation program. One of the main development proposals was orientation material downsizing and standardization. Also the orientation card for a newcomer to support the orientation program and the orientation guidelines for the service manager, sales manager and guide also need improvement. Some training, for example, to support operating system control is a good benefit for newcomers....

Tämän opinnäytetyön aiheena on Helsingin kaupungin sosiaaliviraston työnohjauksen kilpailuttaminen. Opinnäytetyöhön on koottu ja kuvattu työnohjauksen kilpailuttamista koskeva hankintaprosessi. Työn tarkoituksena on selvittää julkisten hankintojen...
This dissertation deal with Work coaching in the Social Departments of the City of Helsinki put out to tendering. The aim was to describe the public procurement law and the process of procurement as a whole and evaluate all the actions and commitments that appear during the process. Frame on research is to evaluate mode of procurement. Those include direction of public pro-curement law and process of the Procurement Office in the city of Helsinki. Research has been made pursuing instructions of procurement and the law of public procurement. The empirical section was mostly researched through own observations and experience. Also information from different procurement documents was used in this part. The result of this dissertation shows that the procurement process is a multiphase and time-consuming process. Making public procurements is different despite of laws and instructions of procurement. The biggest difference is how the Procurements office accomplishes the pro-curements. Time has formulated actions and commitments that appear during the process. Procurement office experience of years of public procurement can be seen through the whole process....

Tämän opinnäytetyön tarkoituksena oli selvittää, minkälainen ulkoinen yrityskuva Markkinoin-titoimisto Johtimella on. Tarkoituksena oli selvittää, mitä vahvuuksia tai heikkouksia Johtimen toiminnassa on. Tutkimuksen alaongelmiksi määriteltiin, minkälaisena Johtimen henkilökunta, palvelut ja hinnoittelu nähdään. Tavoitteena oli saada tietoa siitä, miten asiakkaat näkevät Johtimen ja siten tietoa mahdolliseen liiketoiminnan osa-alueiden kehittämiseen. Opinnäytetyön teoreettisen viitekehyksen tarkoituksena on avata yrityskuvaa sekä siihen liittyviä alakäsitteitä. Yrityskuva, ja siten myös opinnäytetyön teoriaosuus, koostuu kolmesta pääasiasta, jotka ovat yrityksen identiteetti, profiili ja mielikuvat yritystä. Yrityksen identiteetti koostuu sen perusarvoista, yrityskulttuurista, liikeideasta, visiosta ja strategiasta. Yrityksen identiteetti on lähtökohtana kaikelle yrityksestä ulospäin näkyvälle. Yrityksen profiili on se, miten yritys haluaa, että se nähdään. Profiloinnilla yritys tuo tietoisesti ja pitkäjänteisesti itsestään esiin asioita, joita se haluaa tuoda itsestään ilmi. Yrityksestä koostuvat mielikuvat luovat yrityksen varsinaisen yrityskuvan, eli imagon. Mielikuvat ovat jokaisella vastaanottajalla erilaisia, ja niihin vaikuttavat vastaanottajan omat kokemukset sekä asenteet. Empiirinen osuus opinnäytetyössä toteutettiin kvantitatiivisena tutkimuksena. Tutkimus toteutettiin strukturoidulla Internet-lomakkeella helmi-maaliskuun vaihteessa 2009. Otoskoko oli 64 henkilöä, joista kyselyyn vastasi 32 henkilöä. Näin ollen vastausprosentiksi muodostui 50. Tutkimuksen otos oli harkinnanvarainen, eli se ei perustunut sattumaan. Kyselystä saatu aineisto syötettiin SPSS-ohjelmaan, jota käytettiin apuna tulosten analysoimisessa. Tutkimuksen tulokset olivat pääosin positiivisia, ja niistä saatiin paljon hyödyllistä tietoa Johtimen toiminnan kehittämiseen. Vastaajat olivat tyytyväisiä toimistohenkilökunnan toimintaan sekä asiakaspalveluun. Tuloksista kävi kuitenkin ilmi, että vastaajat eivät kokeneet Johdinta kovin erottautuvana muista alan toimistoista. Lisäksi kävi ilmi, että vastaajat toivoivat Johtimelta enemmän innovatiivisuutta palveluiden suhteen. Myös Johtimen viestinnässä itsestään huomattiin parantamisen varaa. Merkillistä oli, että vähemmän Johtimen palveluita ostavat olivat tyytymättömiä asiakkaan tarpeiden ymmärtämiseen, kun taas paljon palveluita ostavat olivat tarpeiden ymmärtämiseen tyytyväisiä. Tutkimuksen tulosten perusteella todettiin, että Johtimen nykyinen yrityskuva on tällä hetkellä hyvä. Panostamalla enemmän viestintään ja markkinointipalveluihin siitä voidaan tehdä vielä parempi ja siten Johdin myös pystyy paremmin erottautumaan muista alan toimistoista. Tuloksissa oli suhteessa kuitenkin eniten positiivisia vastauksia, joten suuren linjan muutoksiin ei ole tarvetta. Markkinointitoimisto Johtimelle ei ole ennen tehty yrityskuvatutkimusta, joten tästä opinnäytetyöstä oli suuri hyöty toimeksiantajalle sen liiketoiminnan osa-alueiden kehittämiseen....
of the questionnaire were mainly positive, there is no need for strategic changes. This was the first corporate image research made for Johdin so this thesis was very useful for the corporation and can be used in improving its business functions....