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Viitteet 41-50 / 60
Yhteisöllisyyden rakentaminen digimarkkinoinnin avulla
(2022)
Opinnäytetyön toimeksiantajana oli Pohjoismaissa toimiva lemmikkieläinliike, josta käytetään alias-nimeä Lemmikkikauppa. Työn tavoitteena oli selvittää millainen sisältö luo yhteisöllisyyden tunnetta ja millä keinoin sitä voidaan rakentaa...
Oman yrityksen markkinointistrategian kehittäminen ja asiakasmäärän kasvattaminen
(2023)
ja sen tunnettuuden lisäämiseksi mahdollisten ostajien keskuudessa. Tämän työn alussa havaitsin, että markkinointiin ei kiinnitetä riittävästi huomiota ja paljon promootiossa oli tehty ajattelemattomasti ja pakosta. Tämä oli pääsyy, minkä takia...
Brändin ytimen kiteytys
(2022)
. Aineistonkeruumenetelmänä hyödynnettiin teemahaastattelua. Haastatteluja toteutettiin kuusi kappaletta ja haastateltavat valittiin harkinnanvaraisella otannalla. Kaikki haastatellut henkilöt työskentelivät miesten pukuihin erikoistuneiden liikkeiden tai tavaratalojen...
Visuaalisen brändi-identiteetin luominen Palearctic Canoe Companylle
(2023)
yrityksen värit. Opinnäytetyön tuotos antaa yrittäjälle pohjan, jolla yrityksen brändiä pystytään rakentamaan johdonmukaisesti heti toiminnan alusta alkaen ja sen persoonaa viestiä selkeästi visuaalisilla elementeillä. Opinnäytetyön viitekehyksessä...
Visuaalisen viestinnän ilmeen suunnittelu ja toteutus
(2022)
Toiminnallisen portfolio-opinnäytetyön tehtävänä oli luoda Vanico Oy:lle uusi visuaalinen ilme uusien asiakkaiden houkuttelemiseksi ja tunnistettavan visuaalisen kuvan luomiseksi suomalaisten kuljetusyritysten keskuudessa. Lisäksi opinnäytetyön...
The purpose of the functional portfolio thesis was to create a new visual look for Vanico Oy to attract new customers and create a recognizable visual appearance among Finnish transportation companies. In addition, the aim of the thesis was to include Vanico’s design concept in a personal portfolio to showcase visual design skills and to attract potential employers. The method of analyzing the competitors helped to identify Vanico Oy’s strengths and weakness in order to create a more functional design and a memorable image for the company. The use of brainstorming helped to determine the corporate identity. To create a full-fledged website, an intensive web design course was completed on the Tilda platform. For the thesis a total of three online resources were developed. The completed design concept met the commissioner's expectations and goals. This functional thesis can utilized as an example for students who have the opportunity to work in the development and implementation of similar projects. The personal portfolio is a testament to the visual design skills of the author of the thesis....
The purpose of the functional portfolio thesis was to create a new visual look for Vanico Oy to attract new customers and create a recognizable visual appearance among Finnish transportation companies. In addition, the aim of the thesis was to include Vanico’s design concept in a personal portfolio to showcase visual design skills and to attract potential employers. The method of analyzing the competitors helped to identify Vanico Oy’s strengths and weakness in order to create a more functional design and a memorable image for the company. The use of brainstorming helped to determine the corporate identity. To create a full-fledged website, an intensive web design course was completed on the Tilda platform. For the thesis a total of three online resources were developed. The completed design concept met the commissioner's expectations and goals. This functional thesis can utilized as an example for students who have the opportunity to work in the development and implementation of similar projects. The personal portfolio is a testament to the visual design skills of the author of the thesis....
Sosiaalisen median strategia osana vaatealan yrityksen kansainvälistä kasvua
(2022)
viitekehitys käsitteli sosiaalista mediaa yleisesti, sen eri kanavia ja mittareita sekä sosiaalisen median strategiaa. Kyseessä oli toiminnallinen opinnäytetyö, jonka lopputuloksena syntyvä tuotos oli sosiaalisen median strategia kasvuyritykselle. Strategia...
Brändin vahvistaminen yritykselle LiLa Design
(2024)
Opinnäytetyön tarkoituksena oli auttaa kultasepänalan pienyritystä LiLa Designia kehittämään brändiään ja tämän avulla auttaa yritystä kasvamaan tulevaisuudessa. Tavoitteena oli ymmärtää kuluttajaa paremmin kyselytutkimuksen avulla ja kerätä tärkeää...
Haasteet Premium-brändejä myyvän liikkeen toiminnassa: Case Amer Sports Brand Store
(2021)
Opinnäytetyö toteutettiin Amer Sports Suomi Oy:n Helsingin Vallilassa sijaitsevalle brändimyymälälle. Opinnäytetyön tarkoitus oli kartoittaa haasteita Premium-brändejä myyvän Amer Sports Brand Storen toiminnassa. Tavoite oli tarjota...
Nuorisotapahtuman markkinoinnin kehittäminen ja brändin vahvistaminen : case: Abiristeilyt
(2024)
Opinnäytetyön tavoitteena oli tutkia, kuinka Abiristeilyt-tapahtuman brändi saadaan vahvemmin lukiolaisten tietoisuuteen, ja arvioida, kuinka onnistuneeksi tapahtuman markkinointi ja viestintä koetaan nuorten keskuudessa. Tutkimuksesta saatujen...
Suomen lasimuseon museokaupan toiminnan kehittäminen
(2021)
Tämän opinnäytetyön toimeksiantona oli museokaupan toiminnan kehittäminen ja konseptointi. Tavoitteena oli museokaupan houkuttelevuuden vahvistaminen asiakkaiden näkökulmasta sekä liiketaloudellisen kannattavuuden parantaminen. Opinnäytetyön...
The purpose of this study was to develop and conceptualize the operations of the museum shop. The aim was to improve the attractiveness of the shop from the customer's point of view, and also improve profitability. The partner of this thesis was the Finnish Glass Museum which is owned by the city of Riihimäki. The Finnish Glass Museum is a museum with national responsibility focusing on glass design and the history of glass. The theoretical part of the thesis deals with consumer behavior, especially the effect of the shop environment and customer experience on purchasing behavior and the creation of a brand image. Moreover, the theoretical part deals with conceptualization and productization. The functional part of the thesis introduces the research methods used in the work, in this case, the interview, and the questionnaire. The interviews conducted with the customers of the Finnish Glass Museum and the online survey were used to discover the customers' wishes for its development. The customer-oriented conceptualization of the Finnish Glass Museum’s shop consists of, the selection, additional services, layout, and information of the museum shop. Also, conceptualization takes into account the development of brand visibility. Despite the small sampling, the results of the interviews and the questionnaire were compatible. The customers wanted a unique and high-quality selection from the Finnish Glass Museum’s shop. Exhibition and art posters, giftware, products made from recycled materials, and seasonal products were wanted for the shop selection. The museum shop should strengthen the museum's brand by ordering various logo products and using the logo in packaging materials. Also, the advertising, information, and furniture layout of the museum shop should be clarified. As development proposals, it would be good for the Finnish Glass Museum to launch an online shop, as most of the respondents would be interested in using the online shop services. The launch of Riihimäki products would also make the city known and strengthen the region's tourism brand....
The purpose of this study was to develop and conceptualize the operations of the museum shop. The aim was to improve the attractiveness of the shop from the customer's point of view, and also improve profitability. The partner of this thesis was the Finnish Glass Museum which is owned by the city of Riihimäki. The Finnish Glass Museum is a museum with national responsibility focusing on glass design and the history of glass. The theoretical part of the thesis deals with consumer behavior, especially the effect of the shop environment and customer experience on purchasing behavior and the creation of a brand image. Moreover, the theoretical part deals with conceptualization and productization. The functional part of the thesis introduces the research methods used in the work, in this case, the interview, and the questionnaire. The interviews conducted with the customers of the Finnish Glass Museum and the online survey were used to discover the customers' wishes for its development. The customer-oriented conceptualization of the Finnish Glass Museum’s shop consists of, the selection, additional services, layout, and information of the museum shop. Also, conceptualization takes into account the development of brand visibility. Despite the small sampling, the results of the interviews and the questionnaire were compatible. The customers wanted a unique and high-quality selection from the Finnish Glass Museum’s shop. Exhibition and art posters, giftware, products made from recycled materials, and seasonal products were wanted for the shop selection. The museum shop should strengthen the museum's brand by ordering various logo products and using the logo in packaging materials. Also, the advertising, information, and furniture layout of the museum shop should be clarified. As development proposals, it would be good for the Finnish Glass Museum to launch an online shop, as most of the respondents would be interested in using the online shop services. The launch of Riihimäki products would also make the city known and strengthen the region's tourism brand....







