Haku
Viitteet 541-550 / 2981
Digitaalisten oppiaineistojen kehittäminen : case: finanssialan perusteet
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön toimeksiantona oli uudistaa ja päivittää finanssialan perusteet –oppimateriaalin sisältö vastaamaan finanssialan osaamistarpeita sekä loppukäyttäjien toiveita. Toimeksiannosta vastasi Finanssiakatemia, joka toimii osana...
. Academy of Finnish Finance sector is an association with an agenda to increase the knowledge between the financial sector and learning institutions. Contact person of this thesis was Tarja Kallonen research manager at FFI. The technical implementations...
. Academy of Finnish Finance sector is an association with an agenda to increase the knowledge between the financial sector and learning institutions. Contact person of this thesis was Tarja Kallonen research manager at FFI. The technical implementations...
Asiantuntijaorganisaatio Trainers' Housen sisältömarkkinoinnin kehittäminen
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön tavoitteena oli selvittää Trainers’ Housen toimeksiantona sitä, minkälainen B2B-sisältö on houkuttelevaa ja sitouttaa asiakkaita. Tarkoituksena oli kerätä tietoa toimeksiantajan nykyisiltä asiakkailta suosituista mediamuodoista...
media formats and the channels they use to consume content. In addition, content marketing specialists were interviewed in order to get a wider perspective for the purpose of this study. The goal for the thesis was to develop Trainers’ House’s...
media formats and the channels they use to consume content. In addition, content marketing specialists were interviewed in order to get a wider perspective for the purpose of this study. The goal for the thesis was to develop Trainers’ House’s...
Sosiaalisen median strategia ja -suunnitelma kohdeyritykselle
(Laurea-ammattikorkeakoulu, 2018)
kilpailija-analyysiä.
Tämä opinnäytetyö on tutkielmatyyppinen opinnäytetyö, jonka konkreettinen tuotos on sosiaalisen median strategia ja -suunnitelma kohdeyritykselle. Opinnäytetyöprosessi alkoi tietoperustan kirjoittamisella, josta saatiin tarvittavaa...
The aim of this thesis was to improve the target company's marketing in social media. The target company is a real estate agency that works in Southern Savonia. The goal was to create a social media strategy and plan to guide the target company...
The aim of this thesis was to improve the target company's marketing in social media. The target company is a real estate agency that works in Southern Savonia. The goal was to create a social media strategy and plan to guide the target company...
Verkkotapaamisten vaikutus pankin asiakastyytyväisyyteen
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön tavoitteena oli selvittää asiakkaiden tyytyväisyyttä koskien verkkotapaamiskokemusta toimeksiantaja pankin kanssa. Tavoitteeseen kuului myös selvittää, miksi asiakkaat olivat valinneet tämän tavan asioida ...
Kiinteistömaailma Center : lisää kotikäyntejä, lisää myyntiä
(Laurea-ammattikorkeakoulu, 2018)
keinoilla se edistää myyntiä. Lisäksi käsiteltiin eri mainontamenetelmiä avaten niiden merkitystä. Tietopohjassa käydään läpi keinoja, joilla organisaatio pystyy tukemaan myyjiä markkinointiviestinnän avulla. Osto- ja myyntikäyttäytymistä tarkasteltiin...
The aim of this thesis project was to discover the means that determine customers’ preferences regarding the real estate agents chosen to assess their homes. The word ”kotikäynti” signifies home evaluation and it is mainly utilized within the Kiinteistömaailma franchise. This particular study was considered from two angles formulated in the following research questions: How can the real estate agents generate more invitations to evaluate possible listings and how can Kiinteistömaailma Center do more in order to attract more invitations to do estate evaluations. Considering the theoretical framework, the study's focus was on marketing communications and the different ways that they could promote the sales. Additionally, the effect of advertising on sales is discussed. From a theoretical point of view, we are looking into the options the organization can potentially utilize to help their sales staff through marketing communications. In order to help the real estate agents, the study's theoretical framework looks into the buying and selling behaviors of customers. This study was carried out through the use of semi-structured interviews by targeting a group of customers who have sold their houses in the past five years. Different questions were posed to the customers, such as what were the factors that made them invite these companies to evaluate their estate and what were the ways the companies reached out to the customers. In addition to this, the researcher participated in a covert observational study by visiting 8 different property presentations, where the realtor's behavior and ways of making additional sales were under observation. The observation method was very useful as the results deriving from this led to several developmental proposals. The development proposals concerned needs assessment and ways of making additional sales. During the study, it became apparent that realtors often tended to neglect the needs assessment of the customers or they were not able to gather the customer's contact information or even information about their current living situation. Hence, due to this, they do not form relationships with the customers despite the fact that they meet their potential customers at these property presentations and never get the opportunity to do additional sales. Kiinteistömaailma is a very well-known and recognized brand. Nevertheless, it was discovered during the study that the target customers were not familiar with Kiinteistömaailma Center and could not distinguish it from other companies of the same franchise; the Center was not perceived to have its own brand. In addition to this study, a marketing video was created to make the Center more known. The video was made using customer stories which were based on the results from the interviews. One of the partners from Kiinteistömaailma Center also acted in the video, responding to the needs that the customers pointed out in their stories. There are two versions of the video, each with its own purpose. The link to the shorter version: https://youtu.be/uXFKBpWrN3Q. The link to the longer version can be found in the concluding part of the thesis....
The aim of this thesis project was to discover the means that determine customers’ preferences regarding the real estate agents chosen to assess their homes. The word ”kotikäynti” signifies home evaluation and it is mainly utilized within the Kiinteistömaailma franchise. This particular study was considered from two angles formulated in the following research questions: How can the real estate agents generate more invitations to evaluate possible listings and how can Kiinteistömaailma Center do more in order to attract more invitations to do estate evaluations. Considering the theoretical framework, the study's focus was on marketing communications and the different ways that they could promote the sales. Additionally, the effect of advertising on sales is discussed. From a theoretical point of view, we are looking into the options the organization can potentially utilize to help their sales staff through marketing communications. In order to help the real estate agents, the study's theoretical framework looks into the buying and selling behaviors of customers. This study was carried out through the use of semi-structured interviews by targeting a group of customers who have sold their houses in the past five years. Different questions were posed to the customers, such as what were the factors that made them invite these companies to evaluate their estate and what were the ways the companies reached out to the customers. In addition to this, the researcher participated in a covert observational study by visiting 8 different property presentations, where the realtor's behavior and ways of making additional sales were under observation. The observation method was very useful as the results deriving from this led to several developmental proposals. The development proposals concerned needs assessment and ways of making additional sales. During the study, it became apparent that realtors often tended to neglect the needs assessment of the customers or they were not able to gather the customer's contact information or even information about their current living situation. Hence, due to this, they do not form relationships with the customers despite the fact that they meet their potential customers at these property presentations and never get the opportunity to do additional sales. Kiinteistömaailma is a very well-known and recognized brand. Nevertheless, it was discovered during the study that the target customers were not familiar with Kiinteistömaailma Center and could not distinguish it from other companies of the same franchise; the Center was not perceived to have its own brand. In addition to this study, a marketing video was created to make the Center more known. The video was made using customer stories which were based on the results from the interviews. One of the partners from Kiinteistömaailma Center also acted in the video, responding to the needs that the customers pointed out in their stories. There are two versions of the video, each with its own purpose. The link to the shorter version: https://youtu.be/uXFKBpWrN3Q. The link to the longer version can be found in the concluding part of the thesis....
Virtuaalisten kohtaamisten markkinointi : case: Someta Duuniin
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyö toteutettiin toimeksiantona Someta Duuniin – sosiaalinen media työnhaun ja rekrytoimisen apuna hankkeelle. Hankeen avulla pyritään digitalisoimaan korkeakoulujen, opiskelijoiden ja työnantajien välistä kanssakäymistä ja sen kesto...
This Bachelor’s thesis was executed as an assignment to the Someta Duuniin that involves social media and its tools as a way into working-life. The project lasts three years and it tries to digitalize the social intercourse between universities...
This Bachelor’s thesis was executed as an assignment to the Someta Duuniin that involves social media and its tools as a way into working-life. The project lasts three years and it tries to digitalize the social intercourse between universities...
Sananvapaus sosiaalisessa mediassa
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tavoitteena on tarkastella sananvapauden rajoja sosiaalisessa mediassa yksityishenkilön, virkamiehen ja poliitikon ja kannalta. Tavoitteena on tarkastella puhujan rooleja ja tyyliä. Suomen perustuslain (731/1999) 12 §:n mukaan...
The target of this thesis is to clarify boundaries of the freedom of speech in social media in relation to aspects of the private person, public servant and politician. The target was to research speakers role and manners. According to Finlands constitutional law everyone has a freedom of speech (731/1999). It includes the right to express, establish and receive information, opinions and other messages without any restrictions. This research concentrates on the use of the freedom of speech in social media. Social media means the wholeness of the network. In social media you can share opinions and information faster than before and in real time. Facebook was selected because it is one of the most used services of the social media. In this thesis the legislation, abuse and legal praxis are clarified. Legal praxis creates boundaries and examples for that as to how you can talk in social media. It matters also how you express it. In the end conclusions and a consideration are reviewed. The private person's freedom of speech is wide, usually the reason for this is the fact that the public is only a few persons and a familiar circle. The freedom of speech of the public servant is restricted a little with reasons which are related to an office and position. Politician’s the freedom of speech is the widest and it can be restricted only for serious reasons. The social media has created the possibility of hate speech and the politicians for example have to bear more hate speech because the rule of defamation does not cover a political criticism....
The target of this thesis is to clarify boundaries of the freedom of speech in social media in relation to aspects of the private person, public servant and politician. The target was to research speakers role and manners. According to Finlands constitutional law everyone has a freedom of speech (731/1999). It includes the right to express, establish and receive information, opinions and other messages without any restrictions. This research concentrates on the use of the freedom of speech in social media. Social media means the wholeness of the network. In social media you can share opinions and information faster than before and in real time. Facebook was selected because it is one of the most used services of the social media. In this thesis the legislation, abuse and legal praxis are clarified. Legal praxis creates boundaries and examples for that as to how you can talk in social media. It matters also how you express it. In the end conclusions and a consideration are reviewed. The private person's freedom of speech is wide, usually the reason for this is the fact that the public is only a few persons and a familiar circle. The freedom of speech of the public servant is restricted a little with reasons which are related to an office and position. Politician’s the freedom of speech is the widest and it can be restricted only for serious reasons. The social media has created the possibility of hate speech and the politicians for example have to bear more hate speech because the rule of defamation does not cover a political criticism....
Y-sukupolven sitoutuminen työhön
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön tarkoituksena oli selvittää, mikä sitouttaa y-sukupolvea työnantajaan. Lisäksi opinnäytetyö pyrki selvittämään sitä, mitkä y-sukupolven arvot ovat ja mitä y-sukupolvi odottaa työelämältä. Opinnäytetyön toimeksiantaja on Uudenmaan...
The purpose of this thesis was to find out what helps Generation Y commit to their employer. Additionally this thesis aims to find out what are the values of Generation Y and what does Generation Y expect from working life. The commissioner of this thesis is Uudenmaan yrittajat that is an entrepreneur organisation in the area of Uusimaa. The goal was to create a clear description of Generation Y and of their thoughts. The theoretical framework of this thesis was based on literature related to commitment to work, working life and values. The main points of the thesis are commitment to work, work motivation, working life and values. The research was carried out with qualitative research method. The research material was collected by using theme interviews. The interviews were carried out either with a face to face interview or with a skype call. The theme areas for the interviews were based on research literature. During the interviews these themes became even more precise. The interviews were recorded, transcribed and categorized by their theme areas. Analysis was done by thematising. Based on the results, Generation Y commitment to work can be improved with comfortable working environment, pleasant assignments and flexibility in the workplace. The values of the interviewees were traditional. The interviewees valued honesty, integrity and taking others into consideration highly. The interviewees had positive vision of their future and they were optimistic of their chances of success in working life. Compared to the description that is given of Generation Y in the research literature the interviewees were more flexible in their values, they valued working higher than Generation Y in general and they were more optimistic of their future. At the same time the interviewees were humbler than what the research literature suggests of Generation Y. Keywords: Generation Y, commitment, values, working life...
The purpose of this thesis was to find out what helps Generation Y commit to their employer. Additionally this thesis aims to find out what are the values of Generation Y and what does Generation Y expect from working life. The commissioner of this thesis is Uudenmaan yrittajat that is an entrepreneur organisation in the area of Uusimaa. The goal was to create a clear description of Generation Y and of their thoughts. The theoretical framework of this thesis was based on literature related to commitment to work, working life and values. The main points of the thesis are commitment to work, work motivation, working life and values. The research was carried out with qualitative research method. The research material was collected by using theme interviews. The interviews were carried out either with a face to face interview or with a skype call. The theme areas for the interviews were based on research literature. During the interviews these themes became even more precise. The interviews were recorded, transcribed and categorized by their theme areas. Analysis was done by thematising. Based on the results, Generation Y commitment to work can be improved with comfortable working environment, pleasant assignments and flexibility in the workplace. The values of the interviewees were traditional. The interviewees valued honesty, integrity and taking others into consideration highly. The interviewees had positive vision of their future and they were optimistic of their chances of success in working life. Compared to the description that is given of Generation Y in the research literature the interviewees were more flexible in their values, they valued working higher than Generation Y in general and they were more optimistic of their future. At the same time the interviewees were humbler than what the research literature suggests of Generation Y. Keywords: Generation Y, commitment, values, working life...
Finanssialan Yritys X:n kahden toimipisteen henkilöstön motivoiminen muutostilanteessa
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tarkoituksena oli tutkia erään Uudellamaalla sijaitsevan finanssialan yrityksen kahden eri toimipisteen henkilöstön motivointia muutostilanteessa.
Tämän opinnäytetyön tarkoitus oli tutkia mikä motivoi yrityksen ...
Projektien logistisen prosessin kehittäminen : case: Evac Oy
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön tarkoituksena oli kehittää Evac Oy:n toimitusketjun toimintaa tehokkaampaan suuntaan. Tässä työssä keskityttiin erityisesti toimitusketjun toimintoihin, jotka toteutetaan tavaran valmistumisen jälkeen. ...









