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Sosiaalisen median ja blogien vaikutus yrityksen markkinointiin
(Laurea-ammattikorkeakoulu, 2018)
Tämän opinnäytetyön tarkoituksena on selvittää miten sosiaalinen media ja blogit vaikuttavat yrityksen markkinointiin ja miten ne muuttavat yrityksen markkinointia tulevaisuudessa. Tarkoituksena on selvittää miten yritys ...
Talous ja tulevaisuudennäkymät : case: Espoon Biljardikerho ry
(Laurea-ammattikorkeakoulu, 2018)
Tämä opinnäytetyö on toteutettu Espoon Biljardikerho ry:n toimeksiannosta. Tutkimuksen tarkoituksena oli selvittää seuran taloudellisen tilanteen kehitystä ja tehdä kehitysehdotuksia tulevaisuuden varalle. Tämä toteutettiin tutkimalla kerhon...
This thesis project was carried out as an assignment for Espoon Biljardikerho ry. The main objective of the research was to analyze the association’s financial situation and make suggestions for future development. The research was executed by studying the association’s financial statements and budgets. Investment calculations and a scenario analysis were made for future strategies. The theoretical part includes basic information about the functions, basic principles, essential legislation and obligations concerning associations. In addition, information about economic planning is presented. The research methods used in this thesis include benchmarking, interview and inquiry. The benchmarking study showed that Espoon Biljardikerho does not have clear flaws compared to similar organizations in this business area. The interview showed that it is important to grow and maintain the total number of members to stay in business. In order to offer an attractive membership, the key factor is to provide regular competitive activities. According to the inquiry, team spirit and functional premises are the main benefits of Espoon Biljardikerho and the current costs of the membership are reasonable. For the most important future investment the members suggested a new billiards table or supplies. The research showed that the budgeting should be more related to the previous trends and it could be checked more often for more accurate future predictions. Benchmarking research provided the suggestion of decreasing the visitor costs because that way potential future members could visit the club. The inquiry provided a suggestion about a reward for the member who brings in a new member. Investment calculations were made for buying a new billiards table but the same formula can also be used for planning other investments. Comparison of different premises brings a conclusion that Espoon Biljardikerho should keep their operation in their current premises as long as possible....
This thesis project was carried out as an assignment for Espoon Biljardikerho ry. The main objective of the research was to analyze the association’s financial situation and make suggestions for future development. The research was executed by studying the association’s financial statements and budgets. Investment calculations and a scenario analysis were made for future strategies. The theoretical part includes basic information about the functions, basic principles, essential legislation and obligations concerning associations. In addition, information about economic planning is presented. The research methods used in this thesis include benchmarking, interview and inquiry. The benchmarking study showed that Espoon Biljardikerho does not have clear flaws compared to similar organizations in this business area. The interview showed that it is important to grow and maintain the total number of members to stay in business. In order to offer an attractive membership, the key factor is to provide regular competitive activities. According to the inquiry, team spirit and functional premises are the main benefits of Espoon Biljardikerho and the current costs of the membership are reasonable. For the most important future investment the members suggested a new billiards table or supplies. The research showed that the budgeting should be more related to the previous trends and it could be checked more often for more accurate future predictions. Benchmarking research provided the suggestion of decreasing the visitor costs because that way potential future members could visit the club. The inquiry provided a suggestion about a reward for the member who brings in a new member. Investment calculations were made for buying a new billiards table but the same formula can also be used for planning other investments. Comparison of different premises brings a conclusion that Espoon Biljardikerho should keep their operation in their current premises as long as possible....
Sosiaalinen media B2B markkinoinnissa
(Laurea-ammattikorkeakoulu, 2018)
Tutkimuksen tavoitteena on kehittää B2B sosiaalisen median markkinointia. Toimeksiantajana tälle tutkimukselle on CGI Suomi Oy:n Rondo-yksikkö. Sosiaalisen median markkinoinnin tavoitteena on kasvattaa Rondon kotisivujen kävijämäärää ja tätä kautta...
Sosial media in B2B marketing The goal of this study is to improve B2B social media marketing. The employer of this study is CGI Finland Ltd’s Rondo-unit. The goal of the social media marketing is to grow the number of visitors for Rondos website thus growing sales. The purpose is to understand Rondo’s current customer behaviour models on social media. The goal is to know what kind of social media marketing interests customers, so that it is possible to produce the right kind of content. Through this research we were informed about the channel on which our customers are and what they are looking for in social media. Therefore the development task was related to transfering the customer group to the platform where they already are. Additionally the groups content is developed during this task. The study uses printed as well as digital sources. Information was gathered from social media and it’s channels. Using these sources it is possible to resolve the different usage of these channels in marketing. It is also explained how traditional marketing differs from digital marketing. The inquiry which was sent to Rondo’s current customers was contucted as a quantitative multiple choice query. The inquiry also had a few free-choice fields for questions that needed it. The inquiry was made as short as possible and easy to answer, as it was known that all customers would be busy at this time. For this reason every customer would not have had enough time to answer a query that would have taken more time. The research helped to improve the marketing of Rondo’s social media. The focus was the development of Rondo’s existing LinkedIn based customer community, which at the beginning had received a positive reception from the customers. For some reason the idea of the customer community had not been materialized and did not work in the intended way. The research provided more information on the behavior of customers in social media. Based on the resposes, the customer community will be moved to a social media channel where customers are already there and posts will be developed to suit better to customers. The planning of the development idea has already been started at Rondo's unit. The development idea will be implemented with Rondo's marketing team. The old Linkedin group will be transfered to Facebook and the content will be developed further....
Sosial media in B2B marketing The goal of this study is to improve B2B social media marketing. The employer of this study is CGI Finland Ltd’s Rondo-unit. The goal of the social media marketing is to grow the number of visitors for Rondos website thus growing sales. The purpose is to understand Rondo’s current customer behaviour models on social media. The goal is to know what kind of social media marketing interests customers, so that it is possible to produce the right kind of content. Through this research we were informed about the channel on which our customers are and what they are looking for in social media. Therefore the development task was related to transfering the customer group to the platform where they already are. Additionally the groups content is developed during this task. The study uses printed as well as digital sources. Information was gathered from social media and it’s channels. Using these sources it is possible to resolve the different usage of these channels in marketing. It is also explained how traditional marketing differs from digital marketing. The inquiry which was sent to Rondo’s current customers was contucted as a quantitative multiple choice query. The inquiry also had a few free-choice fields for questions that needed it. The inquiry was made as short as possible and easy to answer, as it was known that all customers would be busy at this time. For this reason every customer would not have had enough time to answer a query that would have taken more time. The research helped to improve the marketing of Rondo’s social media. The focus was the development of Rondo’s existing LinkedIn based customer community, which at the beginning had received a positive reception from the customers. For some reason the idea of the customer community had not been materialized and did not work in the intended way. The research provided more information on the behavior of customers in social media. Based on the resposes, the customer community will be moved to a social media channel where customers are already there and posts will be developed to suit better to customers. The planning of the development idea has already been started at Rondo's unit. The development idea will be implemented with Rondo's marketing team. The old Linkedin group will be transfered to Facebook and the content will be developed further....
Kysymyslomakkeen luominen rekrytointiprosessin kehittämiseksi
(Laurea-ammattikorkeakoulu, 2018)
kehitysideoiden pohjalta yritys X muuttaa kysymyslomaketta jonkin verran. Pienten muutosten avulla saataisiin vielä enemmän palautetta, joka voisi kehittää rekrytointiprosessia ja työnantajamielikuvaa. Yleisesti opinnäytetyö osoitti, että jokaisen yrityksen tulisi...
The aim of this thesis was to create a personalized question form for Company X for measuring the recruitment process and employer image from applicant’s point of view. Company X seeks to improve their recruitment process, so the question form will give them valuable information. Company X benefits from this thesis because by using the personalized question form they can have continuous feedback from recruitment process and employer image now and in the future. Creation and testing of the question form gave information of the current state of recruitment process and employer image of Company X. The question form was created by observing recruitment situations, becoming acquainted with Company X’s recruitment process, discussing with the recruiting coordinator and recruitment manager and reading about the theory of recruitment process, employer image and applicant experience. The created question form was tested in pilot testing. The question form was tested to make sure that the answers can be used to improve the recruitment process and employer image. The pilot test was also the first time when Company X received feedback from its recruitment process and employer image. The questions were sent to 2513 people, 332 of them answered. The response rate was 13 %. This thesis was a functional work where a question form was created to Company X. The form was tested with pilot testing. The pilot test gave a confirmation that the question form works, the topics of the questions were chosen well and answers can be used to improve the recruitment process. The question form was also modified a bit based on the suggestions from the persons who took part in pilot testing. The objective and purpose of this thesis was achieved. Company X received a question form that allows them to collect feedback from their recruitment process and employer image from applicant’s point of view. In general, this thesis showed that every company needs to invest in their recruitment process because it has a huge impact on companies’ other functions....
The aim of this thesis was to create a personalized question form for Company X for measuring the recruitment process and employer image from applicant’s point of view. Company X seeks to improve their recruitment process, so the question form will give them valuable information. Company X benefits from this thesis because by using the personalized question form they can have continuous feedback from recruitment process and employer image now and in the future. Creation and testing of the question form gave information of the current state of recruitment process and employer image of Company X. The question form was created by observing recruitment situations, becoming acquainted with Company X’s recruitment process, discussing with the recruiting coordinator and recruitment manager and reading about the theory of recruitment process, employer image and applicant experience. The created question form was tested in pilot testing. The question form was tested to make sure that the answers can be used to improve the recruitment process and employer image. The pilot test was also the first time when Company X received feedback from its recruitment process and employer image. The questions were sent to 2513 people, 332 of them answered. The response rate was 13 %. This thesis was a functional work where a question form was created to Company X. The form was tested with pilot testing. The pilot test gave a confirmation that the question form works, the topics of the questions were chosen well and answers can be used to improve the recruitment process. The question form was also modified a bit based on the suggestions from the persons who took part in pilot testing. The objective and purpose of this thesis was achieved. Company X received a question form that allows them to collect feedback from their recruitment process and employer image from applicant’s point of view. In general, this thesis showed that every company needs to invest in their recruitment process because it has a huge impact on companies’ other functions....
Digitaalisen markkinoinnin tehostaminen yritys X:lle
(Laurea-ammattikorkeakoulu, 2018)
työkaluja olivat Facebook Business Manager, Adobe Photoshop, Google AdWords sekä Google Analytics.
Mainoskampanja oli onnistunut Facebookissa sekä Google Displayssa. Kampanja sai molemmissa kanavissa yhteensä yli 300 000 näyttökertaa ja yli tuhat...
-operation with the company. The theoretical framework was based on; marketing including communication, digital marketing, the effects of advertising and benefits of social media. This thesis was a functional development project. Facebook Business Manager, Adobe Photoshop...
-operation with the company. The theoretical framework was based on; marketing including communication, digital marketing, the effects of advertising and benefits of social media. This thesis was a functional development project. Facebook Business Manager, Adobe Photoshop...
Tarkentava tutkimus kuluttajien ostokäyttäytymisestä Siipikarjaliitolle
(Laurea-ammattikorkeakoulu, 2018)
Siipikarjaliitto on puolueeton siipikarja-alan keskusjärjestö. Puolueettomalla keskusjärjestöllä tarkoitetaan sitä, että Siipikarjaliitto ajaa kaikkien alan yritysten asioita tasavertaisesti riippumatta siitä, onko kyseessä ...
Tuotelanseerausmalli parturiketjulle
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyö keskittyy pääsääntöisesti lanseerausmarkkinointiin. Työssä tutkittiin miesten ostokäyttäytymistä, tuotelanseerauksen toimenpiteitä sekä parturiketjun aiempien tuotelanseerausten kulkua. Toimeksiantajayrityksenä on toiminut GROOM Parturit, joka on miesten hiuksiin ja partoihin erikoistunut parturiketju. Opinnäytetyön tarkoituksena oli kehittää ja tehostaa parturiketjun tuotelanseeraustilaisuuksia ja tutkia mitkä keinot herättävät miesten kiinnostusta hiustuotteiden ostossa. Tavoitteena oli laatia parturiketjulle tuotelanseerausmalli, jota he voivat jatkossa hyödyntää tulevissa tuotelanseerauksissa.
Teoreettinen viitekehys koostuu miesten kuluttajakäyttäytymisestä ja tuotelanseerauksen eri vaiheista. Miesten kiinnostus ulkonäköään kohtaan on lisääntynyt ja näin edes ovat myös parturipalvelut nousussa. Parturiketjut tarjoavat hius- ja partatuotteita asiakkailleen, jotka ovat merkittävässä roolissa parturoinnin liiketoimintaa.
Aineiston hankintaan käytettiin sähköistä kyselyä sekä ryhmäkeskustelua. Kysely kohdistettiin parturiketjun miesasiakkaille ja kaikki kysymykset olivat monivalintakysymyksiä. Kyselyssä tutkittiin miesten ostokäyttäytymistä hiustuotteiden parissa. Ryhmäkeskusteluun osallistui kaksi toimiston työntekijää sekä yksi parturi. Ryhmäkeskustelussa oli kolme pääaihetta; yrityksen aiemmat tuotelanseeraustilaisuudet ja niiden eteen tehtävät toimenpiteet, aiempien tuotelanseerausten onnistuminen ja tavoitteiden seuranta sekä partureiden rooli tuotelanseerauksissa.
Kyselyssä ja ryhmäkeskustelussa nousi yhtenäisiä tutkimustuloksia kuten esim. partureiden tärkeys hiustuotteiden ostotilanteissa, joka johtaa partureiden tuotemyynnin motivoinnin tärkeyteen. Miesasiakkaat arvostavat helppoutta ja luottavat parturiinsa, jonka takia parturipalvelu ja siihen liittyvät tuotteet tarjotaan samasta paikasta.
Toimeksiantajayritys ei laadi suunnitelmaa tuotelanseerauksille, jonka takia tuotelanseerausmalli tulee heille tarpeeseen. Tuotelanseeraukseen liittyy monia eri vaiheita, jotka muistetaan toteuttaa ajallaan tuotelanseerausmallin avulla....
This Bachelor’s thesis focuses generally on launch marketing. The research in this project was about men as consumers, the different steps to launching a new product and about the earlier product launches in the barber chain. The thesis...
This Bachelor’s thesis focuses generally on launch marketing. The research in this project was about men as consumers, the different steps to launching a new product and about the earlier product launches in the barber chain. The thesis...
Paperisen markkinoinnin hyödyntäminen nykypäivänä : case: Helsingin Kaupunginteatteri
(Laurea-ammattikorkeakoulu, 2018)
Tämä opinnäytetyö toteutettiin Helsingin Kaupunginteatterin toimeksiannosta. Opinnäytetyön tavoitteena oli tutkia paperisen ja digitaalisen markkinoinnin eroja sekä Helsingin Kaupunginteatterin asiakaslehden printtiversion asemaa yrityksen...
This Bachelor's thesis was initiated by the Helsinki City Theatre. The purpose of this thesis was to study the differences between print and digital marketing and to discuss how big of a role the print version of the Helsinki City Theatre's customer...
This Bachelor's thesis was initiated by the Helsinki City Theatre. The purpose of this thesis was to study the differences between print and digital marketing and to discuss how big of a role the print version of the Helsinki City Theatre's customer...
Yrityksen datankäyttösuunnitelma
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tavoitteena oli luoda datankäyttösuunnitelma ja konkreettinen toimintaehdotus datan pohjalta. Toimeksiantajalla on paljon hyödyntämätöntä dataa, jota opinnäytetyössä analysoitiin. Tarkoituksena oli selvittää datasta vierailijoiden käyttäytymistä ja heitä kiinnostavia sisältöjä, kehittää rakennuspuolen markkinoinnin suorituskykymittareita ja pohjustaa markkinoinnin automaatiota. Yritys on siirtymässä Inbound-markkinointiin ja harkitsee markkinoinnin automaation toteuttamista, joten datasta haettiin näitä tukevia asioita.
Teoreettisessa viitekehyksessä keskityttiin web-analytiikkaan, Inbound-markkinointiin, KPI-mittareihin ja markkinoinnin automaatioon. Tietoa saatiin kirjallisuudesta, sähköisistä lähteistä, julkaisemattomista koulutusmateriaaleista ja haastatteluista. Opinnäytetyössä pohdittiin myös Euroopan Unionin tietosuoja-asetuksen vaikutuksia ja velvollisuuksia henkilötietojen käsittelyssä.
Tutkimusmenetelminä käytettiin dokumenttianalyysia ja erilaisia haastattelumuotoja. Analysoitavaksi dataksi valittiin web-analytiikkatiedot, dokumentoidut chat-keskustelut sekä uutiskirjetilastot. Analysointi aloitettiin näiden dokumenttien analysoinnilla ja opinnäytetyön edetessä toteutettiin avoin- ja teemahaastatteluja lisätiedon saamiseksi.
Lopullisena tuotoksena esiteltiin datankäyttösuunnitelma, konkreettisia parannusehdotuksia, KPI-mittarit sekä pohjustettiin markkinoinnin automaatiota. Toukokuussa 2018 on astumassa voimaan EU:n laajuinen tietosuoja-asetus, jota varten yritykselle laadittiin valmistautumisohjeet asetuksen vaatimusten täyttämiseksi....
The aim of this thesis was to create a data-driven marketing strategy and provide suggestions for improvement based on the results of the analyzed data. The mandator company had gathered plenty of data but it had not been able to analyze them yet...
The aim of this thesis was to create a data-driven marketing strategy and provide suggestions for improvement based on the results of the analyzed data. The mandator company had gathered plenty of data but it had not been able to analyze them yet...
Liiketoimintasuunnitelma aloittavalle yritykselle : case: kahvila Laptop corner
(Laurea-ammattikorkeakoulu, 2018)
liiketoimintasuunnitelma aloittavalle yritykselle. Tämä opinnäytetyö koostuu siis tietoperustasta ja varsinaisesta liiketoimintasuunnitelmasta. Tietoperusta käsittelee yrityksen perustamisen eri vaiheita. Tietoperustan ensimmäinen osuus keskittyy yrityksen perustamiseen ja...
need to improve the pricing and products to get the business more profitable. The follow-up for this thesis could be a marketing plan for this company....
need to improve the pricing and products to get the business more profitable. The follow-up for this thesis could be a marketing plan for this company....









